Secret #35: Calling Out Your People

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
good morning good morning everybody
00:01
welcome to marketing secrets we’re right
00:03
out watching a little bit at Studio C
00:07
which maybe think it’s something really
00:09
funny and that’s what we’re kicking off
00:10
this episode of marketing secrets
00:12
podcast so the big question is this how
00:15
are entrepreneurs like us who didn’t
00:18
cheat and take on venture capital for
00:20
spending money from our own pockets how
00:22
do we mark it in a way that lets us get
00:24
our products and our services and the
00:26
things that you believe in out to the
00:27
world and yet still remain profitable
00:31
[Music]
00:35
and welcome to marketing secrets
00:38
[Music]
00:42
all right everybody so it’s a Saturday
00:47
we are less than a week away from our
00:49
big viral video launch and there’s so
00:52
many more pieces going into it’s kind of
00:53
crazy and we’ve got a little stressed
00:56
out not gonna lie we’ve still got sales
00:58
page the demo sequence we’ve got the arm
01:01
boarding we’ve got the off-boarding
01:02
we’ve got the gamification we’ve got to
01:05
show me how Walker is all going live in
01:08
the next six days the program keeps
01:11
coming out on Monday which I’m excited
01:12
for and then Oh in between there we also
01:14
happen to have a three day event so we
01:20
did yes we were filming a video thing
01:21
for fun on TV we talked about funnel
01:24
years and how each funnel years one day
01:27
so it’s like oh we’ve got like four
01:29
funnel years before the next live event
01:30
and we got six funnel years before the
01:32
the the viral video launch we got plays
01:34
every we’ll start saying that yes every
01:37
everyday in the real world as a funnel
01:40
year cuz you getting more than a year
01:41
the most we done today if you using
01:42
click funnels alright so uh I actually
01:46
have someone talking about today so I’m
01:47
when watching ever since whole viral
01:50
video thing it’s been fun like this
01:51
whole new science of marketing that’s
01:53
been opened my mind that was different
01:55
before right it’s funny like with
01:57
hangouts Harmon brothers and these guys
01:58
are like script writers and all sort of
02:00
stuff and I’m talking about copywriting
02:01
I was like I was like so like who do I
02:03
study like what do you mean like like I
02:05
don’t know the Halbert did you listen to
02:07
you know Pennsylvania like whose guys
02:10
you study for copywriting like who’s
02:12
Gary Halbert
02:13
what it’s like what Dan can you what
02:17
about am i naming off like the legends
02:19
Riley
02:19
Clayton make pieces I always think that
02:21
I can never have any of them I’m like
02:22
how are you guys like the best video
02:25
copywriters on earth you never heard of
02:27
copy or copy anyway it’s just so funny
02:29
in there yeah we just you know they get
02:31
sketch comedy writers who were really
02:33
funny and then they try to even sales
02:34
principles into it and it’s funny
02:37
because anyway it’s just it’s just
02:39
interesting I’m one thing they said is
02:41
that like we just go - we go - oh sorry
02:47
Kickstarter and look at all the best
02:48
Kickstarter campaigns watch those videos
02:49
and what are they doing what’s
02:50
consistently working it’s like like if I
02:53
was if I had training on copywriting
02:54
it’s like I tell them I go to
02:56
Kickstarter just go watch like 8000
02:57
videos and you’ll learn good copy it’s
03:00
interesting and then one of our one of
03:04
the main writers for our script was Matt
03:05
Meese from Studio C which you know
03:07
Studio C is like that’s I just watching
03:09
a minute ago go watch Studio C it’s it’s
03:12
it’s the best show on TV it’s like
03:13
Saturday live but it’s a bunch of
03:15
Mormons who do it and it’s clean it’s
03:16
let’s fake family-friendly and it’s
03:17
awesome
03:18
and you guys love it it’s awesome but
03:21
it’s like simply like these the guys
03:22
right screw the the scripts for Studio C
03:24
like there’s some of the best like copy
03:25
writers in the world they only know copy
03:27
is they just know how to engage people
03:28
who grab intention and interest and
03:30
desire like they’ve learned it through
03:32
in a different format which is kind of
03:33
cool
03:34
so anyway so that’s ed likes but funnily
03:35
I’ve been trying to like different ways
03:37
to to grab people and to get them and so
03:39
can my first test is um it’s been
03:44
interesting is like you know this is my
03:47
podcast obviously guys are listening to
03:48
you so I do the podcast right and
03:49
sometimes your podcast and I hear
03:51
Mutchler times they get part I do a
03:52
podcast and you’re always messages from
03:53
people who write thank you thank us and
03:56
so that’s my pull over there making a
03:58
lot of noise I’m gonna come on the side
03:59
like for example like the
04:01
entrepreneurial scars podcast I did tons
04:03
or is like people messaging me from
04:05
everywhere like thank you that was so
04:06
cool entrepreneurs be struggling in
04:09
vacations that one like hit right it’s
04:11
like and there’s a whole bunch of them
04:12
that people resonate with more so than
04:15
than other ones for some reason right
04:16
and so I was thinking I’m like you know
04:19
podcast is really cool format to teach
04:20
and train until I get inside people’s
04:22
minds and I love it but it’s not like a
04:24
podcasts are hard to share there is
04:26
harder than
04:27
viral those Kenting so I was like I’m
04:29
gonna start taking the podcasts I have
04:30
there the most impact that people
04:32
connect with the most and which I turn
04:34
those into like videos it’s like a viral
04:36
video that’ll call up my people right
04:38
because I’m a this is resonating people
04:40
so much so that they’re able to get a
04:41
hold of me which is not easy I had a lot
04:42
of walls every direction but they get to
04:44
me it means that there’s there’s this it
04:47
was worth it was worth focusing on right
04:49
and so like the entrepreneur vacation I
04:52
was in when I was in Hawaii with my wife
04:53
I was like I’m gonna try I’m just gonna
04:54
record a little video this and instead
04:56
of being like off the cuff like I am
04:58
right now I was like I’m gonna like
05:00
script it out and I write it like a
05:02
minute a half two minute video talking
05:04
about how I why entrepreneurs suck it it
05:06
going on vacations so I wrote the script
05:08
set up a camera on the beach house and I
05:11
just recorded this thing you got home
05:12
and had Kevin on our team go through and
05:15
like make it a little viral video thing
05:16
you know had a music and energy and just
05:18
kind of and it’s probably more producing
05:20
then so the other ones I’m to test it
05:22
make sometimes under less Bruce do
05:24
better anyway who knows but if you look
05:27
at it was it was it was not me talking
05:29
about funnels right like this funnels my
05:31
world but like I I needed to go level
05:33
bigger if I want to go cut like semi
05:35
viral right like niche viral or whatever
05:37
they call it I needed Co one level
05:39
bigger so that would that you would like
05:43
grab my people so for me like I want
05:44
entrepreneurs who are selling stuff
05:46
through funnels like that’s that’s my
05:47
dream to get people right but a lot of
05:49
mantras or not yet so it’s like I got a
05:50
connection them at at a level that we
05:51
can connect at so it’s like I’m gonna
05:53
call out entrepreneurs right so
05:55
entrepreneurs I think of the video
05:56
titles like why entrepreneurs suck it
05:58
vacations in fact I had the audio at a
06:00
couple episodes back CEA’s who were
06:02
listening to the to the audio podcast
06:03
heard it like I think last week ago
06:05
today actually so you kind of hear it
06:07
but it’s me on the beach house and doing
06:10
it right and so it’s calling out
06:12
entrepreneurs was calling my people and
06:14
then trying to have them connect with me
06:16
right and so I did this video put it
06:18
together we launched it and you know
06:21
it’s not like 18 million views right
06:23
headed app I think we’re at 70 or 80
06:24
thousand views in the last seven days
06:26
which is awesome so I mean 70,000
06:28
entrepreneurs have I connected to make
06:30
and the comments are crazy like oh my
06:32
gosh you understand me that’s how I feel
06:34
too and like they’re tagging their wives
06:35
and their friends and their kids all
06:36
sorts of stuff and it’s just it’s just
06:40
cool it connect it’s not
06:41
on Shores I’m hiking with down the right
06:42
who’s this weird dude who I connected
06:44
with and then they you know now they
06:45
ship from being just entrepreneurs like
06:47
entrepreneur soon I’ll maybe read the
06:48
book or their whatever and they get
06:50
deeper deeper with me and eventually
06:52
they are building funnels which is where
06:53
I want everybody to be because that’s
06:54
how you change the world you build
06:56
funnels so anyway I just thought it was
06:58
interesting and I’m gonna be doing more
07:00
those women probably the next one will
07:02
be the entrepreneurial scars then I go
07:04
down the courthouse or something to
07:05
record it there and be like bankruptcy
07:07
or who knows I got a right sugar for it
07:08
first but I saw this really cool thing
07:12
and so what I reason I’m telling you
07:13
someone I want you just to think about
07:14
this so think about the thing that
07:15
you’re selling right so whatever it is
07:18
you’re selling they try to go one step
07:19
broader so there’s more mass appeal so
07:21
that like who are the people that you
07:24
love to have buyer thing even though
07:25
they’re not ready yet so go one step one
07:27
level deeper who are those people and
07:30
then what message do you have did they
07:32
make
07:32
yes you get me yes that’s me that’s what
07:36
best we’re looking for right and then
07:39
and then try to make a little video
07:40
speaking to those people so they’ll
07:43
connect with you right so forget my
07:44
examples vacations like entrepreneur
07:46
suck on vacations because we want to get
07:48
back to work right and like entre NORs
07:50
relate to that right
07:52
and so that’s why I called out my people
07:55
and they’re connecting down it’s really
07:56
really cool so for you how do you call
07:59
it your people who are your people first
08:00
off right and don’t like I mean you’re
08:03
going one a year product going one step
08:06
broader than that so people that don’t
08:08
know who you are yet right but they
08:10
would connect with you does that make
08:12
sense so hopefully that makes sense so
08:14
for me I’m not talking about necessarily
08:16
marketers and talking about
08:17
entrepreneurs right marketers are people
08:19
who get like what we do right they
08:21
understand that’s why the marketing
08:22
secrets podcast that’s why like all this
08:24
seems like you guys are marketers like
08:26
you understand it you’re excited about
08:26
selling it it’s like you as a resident
08:29
message dog no matter what so I’m
08:30
triangle one level bigger so that is the
08:33
ability to go more viral but also has
08:34
the ability connect more people and then
08:36
bring them down down into our into our
08:38
funnels into our worlds this is the
08:39
front of this is this we’re gonna fill
08:41
your funnel this is the front of the the
08:42
value ladder right this is how your
08:44
casting a wider net and bringing them in
08:45
so you figure out who are your people
08:47
call them out and then what are things
08:48
that you believe that they would
08:49
resonate with that the rest the world
08:51
think is really really weird right like
08:52
honestly was funny when I was making
08:53
that video I was really
08:54
be concerned that my wife was there I’m
08:57
like I don’t want to offend her but I
08:59
saw Phil and I know that I thought
09:02
referrers feel this way I talked to him
09:03
about it like people tell me all the
09:04
time you go tracking vacation people
09:06
like how’s your vacation I’m like it was
09:07
good so glad me back so I can get back
09:09
to like it stop it stop stressing out
09:11
which is it’s just like like I know that
09:13
that’s how I always felt so think about
09:15
what the things that you feel because
09:17
what you do or because who you are that
09:19
other people like you will resonate with
09:21
but the rest of the world think you’re
09:22
weird
09:23
I think that’s you’re looking for like
09:24
those kind of things right and and then
09:27
create something around that and then
09:28
just put it out there who knows it may
09:29
go viral may not doesn’t matter because
09:30
doing it and and so for me I’m gonna try
09:33
to do like once or twice a month try to
09:34
try to pick a podcast episode I’ve done
09:36
or or come with an idea or something
09:38
that’s just like here’s a cool story I
09:40
can tell that the entrepreneurs will
09:41
connect with that’ll give them to like
09:43
me follow me from me whatever and then
09:45
do the process I can get them to buy the
09:49
book into my the culture etc etc etc so
09:53
hope helps you guys if you haven’t seen
09:55
the video yet imma get on the audio
09:56
podcast it was a few episodes back said
09:58
why entrepreneur sucka vacations I’m not
10:00
if you go to Russell if you’re at
10:02
facebook.com slash Russell Brunson HQ
10:04
Matt’s my fan page you can see the video
10:06
there for sure or at this point probably
10:08
if you google why do entrepreneur cycle
10:10
vacations I it’ll probably show up who
10:12
knows but it’s worth watching and
10:13
sharing and tagging your family and
10:15
friends on it so hope it helps you guys
10:17
I’m gonna go I can watch some studios
10:18
see with my kids because it’s amazing
10:20
here it is right here you see it back
10:22
there if you watch the other TV show
10:24
awesome sketch comedy gives you good
10:25
ideas for writing copy and it’s really
10:28
fun so thanks guys and I’ll see you
10:30
later
10:31
want more marketing secrets if so then
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secrets and you get your free copy at
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world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.