Secret #36: The REAL Secret To Going From 7 To 8 Figures

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson you guys are catching me at a
00:03
rare time I’m actually doing housework
00:05
my wife is gone cup my kids are now some
00:08
birthday parties and I gotta do couple
00:09
tours so I was working on a most in
00:12
podcast thinking and all sounds like I
00:13
gotta share this so we’re doing
00:15
impromptu marking suits podcast so the
00:19
big question is this power ons Brewers
00:22
like us you didn’t cheat and take on
00:24
venture capital for spending money from
00:26
our own pockets how do we market in a
00:28
way the lets us get our products and our
00:30
services and the things that we believe
00:32
in out to the world and yet still remain
00:35
profitable alright guys so um I’ve got
00:50
someone in our coaching programs who I
00:52
love and care about and respect and
00:53
someone who has had a lot of successes
00:57
you know two comma Club winner for sure
00:59
and sorry my wife’s license plate thingy
01:05
broke so you swap it down and it’s been
01:06
like six months and she keeps hinting
01:09
towards the fact that it needs to be
01:11
fixed so finally take him thank you and
01:13
I love you alright so I’m fixing her
01:15
thing while we’re talking anyway so this
01:19
person launch - launch webinar got to
01:21
million bucks and then kind of
01:23
transition to and like I think love the
01:27
market and the the thing initially and
01:29
then and then kind of fell out of love
01:32
with it and so because that transitioned
01:33
to a new product created the product did
01:37
the did the ads launched another webinar
01:39
had success there and another one it
01:41
kind of has kind of transitioned a
01:42
couple and that person is kind of
01:44
frustrating cuz there I go I’m stuck it
01:45
I’m stuck it you know million bucks a
01:48
year and they want to be it they want to
01:50
grow they want to get a 10 million bucks
01:52
not because of the money but because the
01:53
impact they want to grow so there’s
01:55
goals and you know how do I get 10
01:56
million bucks a year and and they’re
01:59
frustrated and I was just like thinking
02:00
they messaged me yesterday and so I was
02:02
talking to him and kind of thinking
02:03
through and then for last day or so it’s
02:05
just been like in my in my mind
02:07
resonating like what like what’s wrong
02:09
Inc
02:10
this person has all the skills that they
02:12
have all the talents have all the
02:12
abilities like why why did they not why
02:15
are they not getting next level like
02:16
what’s the thing I start thinking back
02:18
about what I’m gonna be speaking a lot
02:20
about if I’m hacking live but the
02:22
process going from zero to million
02:24
million to ten and ten to a hundred
02:28
sorry I’m such not a handy man I can’t
02:31
figure out how to get these things to
02:32
work anyway um
02:33
and so that was my thought sounds like
02:37
well cases we know that from going 0 2
02:39
million it’s all about figuring out the
02:42
what and the how what are you selling
02:44
that people actually want to buy and
02:46
then how he some it’s like you go to a
02:47
webinar are you doing through you know
02:49
Amazon is it what’s the thing and after
02:51
you figured out the what like this is
02:53
what I’m selling and this is how the how
02:56
the people want to buy it what typically
02:58
happens is in your business boom
03:00
explodes really fast
03:02
I tell people that they know when
03:03
they’ve hit though they’re what in there
03:04
how because they’ll go from zero to a
03:05
million dollars really fast Dan Henry’s
03:08
a good example if you guys what is how
03:11
from zero to a million in five months
03:13
like it’s pretty pretty simple concept
03:15
so but it takes a while initially some
03:17
people spend their whole life trying to
03:18
figure out the what now telling people
03:20
what to sell like oh I forgot the
03:21
coolest product everybody can’t figure
03:22
out how to sell if you know how to sell
03:24
based on the right product things like
03:25
that and so for this person they done
03:27
that multiple times they forgot what now
03:28
hit up two million dollars and then they
03:31
and then they they shifted the next
03:33
thing and and I was in that cycle fright
03:36
twelve years so I’m probably good coach
03:37
for this cuz I attended a lot a lot of a
03:40
lot of good businesses nothing that was
03:43
great right and so yeah I can’t face
03:46
license plate I’m giving up you know I
03:48
tried I get brownie points for trying
03:49
right so the wasn’t Hal right and so I
03:55
started thinking and I was like okay
03:57
from zero to millions what now from
03:58
million to ten it’s all about like the
04:00
back end and the front end funnels the
04:01
front when I was bringing more leads in
04:02
back in funnels go deep inside of that
04:04
thing and also some had the Epiphany I
04:08
was like oh my gosh this is it so start
04:10
thinking about click funnels rise to
04:12
click forums for example um you guys
04:14
know the thing I think I had five or
04:16
seven funnels I had tried before we had
04:18
the one that hit right and the one that
04:20
hit was the funnel hacks webinar I was
04:21
just like boom it blew up
04:23
fast for now cliff Franz has been alive
04:24
for a little over three years almost
04:26
wait is it her breath it’s almost three
04:29
years I don’t know something like that
04:30
so almost three years and what’s
04:34
interesting if you if you look at it if
04:37
you do the actual math of the funnel
04:39
hacks course 997 dollars we sold about
04:42
10,000 ish copies a little more than
04:44
that but let’s say ten thousand four
04:45
numbers say K so that means ten million
04:47
dollars were made from the webinar which
04:49
is awesome right anyone else at 10
04:51
million I’ll webinar that’s that’s great
04:52
but emulator webinar like comes and goes
04:54
like I say it’s probably one of the best
04:57
or the best in our industry but that
04:59
would have been that good of a story
05:00
we’re awesome a 10 million bucks if you
05:01
look at that now
05:02
we will we’re now we’re in September
05:06
October by November click phones well
05:08
past one hundred million dollars in
05:09
collected sales I know because I have
05:11
this countdown clock where every single
05:13
day my accountant lets me know how much
05:15
further we are away from that because I
05:17
want to know how long should I just go
05:18
from zero to a hundred million dollars
05:19
and we’re closed so I will have this
05:21
year for sure it’ll be November and so
05:24
that’s exciting right
05:25
I was looking like the webinar only made
05:26
10 million means the extra 90 million
05:29
came from something else
05:30
so where that stuff come from and that’s
05:32
where I keep something like going deep
05:33
right I’m going from from the from zero
05:36
to millions all about the one half a
05:37
million to ten is about it’s about the
05:40
front end and the back end funnels right
05:42
so friends more ways to bring leads in
05:44
right so we had the books expert seekers
05:46
talk on secrets perfect webinar things I
05:47
have to bring leads in to the business
05:49
click funnel columns the front end you
05:51
know all this stuff like that then
05:52
you’ve got the backend funnels are going
05:55
deep right and so what’s cool about as I
05:58
started selling you know other things
06:00
relate to funnels so some stuff I could
06:03
share yes but if you’re the extra
06:05
seekers book talked about opportunity
06:06
switch and then opportunity stack right
06:08
so each business every business should
06:10
only have one switch so I switch people
06:11
into funnels and I stack things within
06:13
that market let me do this correctly you
06:15
have compounding interest I’m gonna
06:17
spend here in a minute but I switched
06:18
over there so like what someone comes in
06:19
have click funnels then we’ve got other
06:21
products and services to help help help
06:23
them better at that thing that that’s
06:25
the opportunity switches them into right
06:27
so some into funnels and then we’ve got
06:29
funnel scripts
06:30
we’ve got fill your funnel which is our
06:33
traffic course we’ve got
06:35
our certification program we’ve got our
06:37
clicks to our funnel for app union
06:39
started click phones we have
06:40
clickfunnels there’s software for crying
06:42
out loud we have all these other things
06:44
excuse me that are all tied back the ho
06:47
to funnel right so that’s how we’re able
06:49
to go super super deep and for this
06:51
person the problem had is that they got
06:53
they got two million dollars and they
06:55
just switched and then they got new
06:56
million dollars and they switch and they
06:58
keep the kind of switch the opportunity
06:59
on person they switched what they’re
07:00
doing they’re switching their focus
07:02
switching their branding and nothing
07:03
against that like I did that as well
07:04
like if I would have if I was stuck with
07:06
the very first thing that I ever did you
07:09
know we never would have clickfunnels
07:10
probably I don’t Todd we figured out
07:12
eventually I’m sure but but like that’s
07:16
that’s the thing like you gotta figure
07:19
out that one how not only not just for
07:21
your customers cuz part because again
07:22
you feel for your customers boom you’re
07:24
a million bucks fast but that’s like
07:25
this business I want to be in forever
07:27
because I didn’t want to be teaching
07:29
micro continuity forever you know I
07:31
didn’t want to teach 12 month
07:33
millionaire forever and he’d steal my
07:34
million-dollar and first million dollar
07:35
projects like there was a whole bunch
07:37
from right there seven eight million
07:39
dollar winners in the early days we hit
07:41
a million bucks but then excited al and
07:42
it was like and I switch the next thing
07:44
the next thing and the next thing and to
07:46
get to from a million to the ten and to
07:47
the hundred it’s not going focusing deep
07:49
and the rihwan of the baby main major
07:51
reasons why number one is because of
07:54
compounding interest right like again
07:57
I’m not a finance guy so my finance
07:59
people out there know this women are me
08:01
but some famous dude said that the grace
08:04
invention the world’s compounding
08:05
interest right and Sydney’s truth like
08:07
compounding customers right like every
08:09
single person that buys the extra
08:10
seekers book the Kama Sutra book or
08:12
watches the webinar by click funnels
08:13
like I’m switching all those people all
08:15
those the goals every single one of them
08:16
just to be completely transparent with
08:18
no hidden agenda the goal of all of
08:20
those the scheme ins people that their
08:21
new opportunity their vehicle is funnels
08:24
right so I’m convincing you hey you’re
08:25
an expert you need a funnel hey you have
08:27
an internet business you’re a doc I’m
08:29
serious book you need a funnel hey
08:31
perfect webinar you need a funnel hey
08:32
click follows you to funnel like that’s
08:35
my only goal like I want to be
08:36
completely up for like all my friend and
08:37
funnels like that’s the goal there’s to
08:39
give its people at wherever I’m grabbing
08:41
it that they need a funnel in fact I’m
08:43
working right now on a new report called
08:45
network marketing secrets calm yes I own
08:47
how cool is that and that’s the whole
08:50
reason that friend instrument every
08:52
network marketer that they need a funnel
08:53
and I’m gonna same thing for other
08:54
markets like like that’s my whole thing
08:57
right now soon as someone believes that
08:58
they need a funnel which they do then
09:00
now I’m stacking I’m compounding on top
09:03
of that right so then I compound excuse
09:05
me I compound you know hey if your
09:09
funnel you need funnel scripts
09:10
hey if you have funnel you need to
09:12
traffic to fill your funnel you need
09:13
maybe become certified you may need this
09:15
I mean it’s like everything else is just
09:16
is opportunity stacking within the
09:18
opportunity I switch people into and so
09:20
building your business and you’re stuck
09:21
at one two three million bucks which is
09:23
kind of where a lot of you know I was
09:24
stuck out for a decade and so I
09:26
understand the squirrel it’s because we
09:29
keep switching our customers to keep
09:30
opportunity switching and we’re
09:31
switching from opportunity to
09:32
opportunity opportunity opportunity and
09:34
what happens after a while they kind of
09:35
lose faith in you they’re like oh this
09:36
person’s like tell me all these other
09:37
things like the reason why we’ve done
09:39
more in the last three years than the
09:40
prior decade times like five right is
09:44
because everything I’m doing is like
09:47
people look at that I know Russell’s
09:48
keys still preaching the same thing
09:50
funnels are the key there’s this other
09:51
thing that how do you trafficking your
09:53
funnels oh yeah that makes total sense
09:54
oh here’s the live event teaching more
09:56
funnels like everything we’re doing is
09:57
stacking upon that and so it’s not like
09:59
I’m switching people from opportunity
10:00
opportunity I’m saying no you chose the
10:02
right Road this is this is the path this
10:04
is the new opportunity to focus on now
10:05
I’m gonna give you more tools more
10:06
assets to amplify your experience and
10:08
make it better for you and that’s how we
10:11
get from through a million to ten to 100
10:13
is is that part right cuz funnels are
10:16
awesome but make my knife click funnels
10:17
to make money off funnel scripts make
10:19
for like all these other pieces that
10:20
that lead more people into it and so
10:24
that was what I what I told this person
10:26
I came back and said look I think the
10:29
biggest problem is not you know the
10:31
skills you do it’s not the amount of
10:32
product you do it’s it’s that like if
10:35
you were so passionate about that market
10:37
when you hit a million dollars then you
10:39
would around deeper Nike what software
10:40
can create these people what
10:41
certifications what events what are you
10:43
would’ve gotten deeper trying to think
10:44
of those things which is the back end
10:45
funnels which where the the majority of
10:47
the profit that’s where for me it’s
10:48
where the other ninety million dollars
10:49
came from but because they weren’t as
10:51
passionate about it they gave me the
10:53
million bucks and I figure out what and
10:54
how for their customers but it wasn’t
10:57
right for them if it would have been
10:58
right for them they were sat there and
10:59
all day long think about how
11:01
I served as person more what else they
11:02
need what else they want they would have
11:03
heard the person’s voice over and over
11:04
and over again and they would have known
11:05
right like click rocks came out of me
11:08
knowing if you hear people talk about
11:09
finals all the time right all these
11:10
other things like people are telling us
11:12
over and over and over you what they
11:13
want what they need so we just were
11:14
creating those things for them and
11:16
that’s how the business grows and grows
11:17
and grows and so yeah I think that’s
11:20
that’s the key is figure out what and
11:25
how for your customer the house making
11:26
shirts it’s the what for you cuz if it’s
11:28
the wrong business for you if it’s not
11:29
something you’re getting out about
11:30
you’ll keep keep switching that’s okay
11:32
there’s nothing wrong at that you want
11:34
to hit hit the perfect business the
11:35
first time a lot of times the first
11:36
getting from zero to a million the first
11:38
time is about you getting a skill set
11:39
understanding the market and learning
11:41
all these kind of things but same time
11:42
if you’re going there and you need a
11:43
million bucks you’re I’m not happy here
11:45
like that’s okay like it’s okay to back
11:47
up and shut it down and figure it out
11:49
you got all the skills you got the hard
11:50
part done it’s easier to refigure out
11:52
he’s gonna figure like what is it that
11:53
you’re so insanely passionate about what
11:55
market segments what people what
11:58
problems do you want to solve so much so
11:59
that it’s gonna keep you up and I try to
12:02
figure the next thing like what else
12:03
right great what’s the next product what
12:05
software do they need what what events
12:07
like what like what are the training if
12:09
they bought this course what’s the next
12:10
thing they need like what’s that and
12:11
just like that and that’s I think the
12:14
key so anyway I just got excited because
12:15
like I said I’ve stalking this person
12:17
and kind of sharing out with them and
12:18
just this whole whole i compounding
12:21
interest you know that’s the cool thing
12:22
is that every single person buys on my
12:23
books they come into my world and now
12:25
they’re gonna buy the next thing the
12:27
next thing the next thing you look at
12:28
like like all all the other revenue is
12:31
all free they got off to re pay for that
12:33
customer on after I always kind of think
12:35
this so it just keeps growing and
12:36
growing and growing as opposed to when
12:38
you’re having things in different
12:39
markets everything’s like that it
12:40
doesn’t compound that was my problem
12:41
before we had 12 companies we launched
12:43
an in a 12 month period of time I wish
12:45
it was once a month one a month we were
12:46
launched tonight 12:01 so I was even
12:48
worse but the interesting thing is just
12:51
thinking about you know anybody who
12:53
bought like the couponing product would
12:55
never buy any other products that was
12:56
the biggest mistake and then people who
12:57
bought this the weight loss product
12:58
never bought the other ones it was just
12:59
like that’s the issues like it wasn’t
13:01
compounding we had to recreate customers
13:03
every single time and I think the big
13:07
first time either so that was hanging I
13:08
was Ryan Deiss and Perry Belcher and
13:09
they have a bunch of businesses
13:11
and they fry I think they kind of
13:13
straight from this because they wouldn’t
13:14
deep in the survival market didn’t they
13:15
did within the survivalist I buy that
13:16
but but what Ryan told me said they st.
13:18
I’m launching the business at one of our
13:20
rules is that our existing customer base
13:22
they have to be wanting to buy it so
13:23
that way we’ve got free traffic free
13:25
that we were everything’s compound here
13:26
I have some advise this this from this
13:28
business the male’s mindfulness as well
13:29
yeah well I agree with that excuse me
13:33
I’d go even a step deeper and not do it
13:36
just just in the same market do it
13:40
within or ya know not just parallel
13:43
market so I’d say pick one market and
13:44
then you get an opportunity stack all as
13:46
deep as you can go so anyway that’s what
13:49
I got it’s hard in the garage hopefully
13:52
something echoey anyway I’m gonna go
13:53
figure how to try to fix his license
13:55
plate my wife so she’ll be impressed
13:56
with me that’s the goal just all the
13:58
women out there know the men’s only real
13:59
purpose in life is try to impress their
14:00
spouse that’s it we’re good with
14:03
everything else so I’m gonna try to do
14:04
that so when she gets home she’ll be
14:06
impressed
14:06
anyway appreciate you guys thanks for
14:08
listening and I’ll talk to you all again
14:10
soon would you like to see behind the
14:14
scenes of what we’re actually doing each
14:15
day to grow our company if so then go
14:17
subscribe to our free behind the scenes
14:19
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The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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