Secret #38: "99 Yards Doth Not A Touchdown Make"

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
welcome to marketing secrets podcast
00:03
today’s episode is called 99 yards death
00:07
not a touchdown make so the big question
00:11
is this power on CH Brewers like us who
00:14
didn’t cheat and take on venture capital
00:15
for spending money from our own pockets
00:18
how do we mark it in a way the left Hoss
00:20
get our products and our services and
00:22
the things that we believe in out to the
00:23
world and yet still remain profitable
00:26
that is the question and this podcast
00:29
will give you the answers my name is
00:31
Russell Brunson and welcome to marketing
00:33
secrets everybody so welcome again to
00:40
the podcast without having us here and
00:42
I’m doing this the day before the viral
00:46
video launch and if I’m completely
00:47
honest I feel like garbage I did not
00:51
want to go to bed today I didn’t want to
00:52
move can I give you some context of
00:54
everything but there’s a lot of stuff on
01:02
this side happened like we completely
01:05
change a tire online sales process so
01:07
new sales letters new sells flow to
01:08
sells everything which you see it it’s
01:10
pretty ninja that alone you know is
01:14
usually a couple week project to get it
01:16
right and so that’s been happening and
01:18
doing all that this week number two as
01:20
we rebuild our onboarding process you
01:23
will see if you go to click forms calm
01:25
and create account or if you log in as
01:27
of tomorrow you’ll see the whole hambre
01:29
process we have an online game we’ve got
01:30
these little walk video walkthrough that
01:32
you get recorded and like 150 plus video
01:36
system a walk through the process so
01:38
we’ve been doing that getting that all
01:39
programmatically created plus all the
01:41
videos and the copy and everything that
01:42
pumas number two then we’ve got
01:46
the new online cookbook so we’ve created
01:49
a funnel-like of cookbooks that book is
01:50
launching this weekend we have 350 pages
01:53
the cookbook and then this week I was
01:56
like I need some training with this so
01:58
we also happen to have had the fad event
02:00
this week is still happening it’s a
02:01
three-day event when people come and we
02:04
bill entire webinar with them so Dave
02:06
Ward I spoke on stage for three hours
02:07
than went to lunch and then after lunch
02:09
I jumped into my office with the blank
02:11
slide deck and PowerPoint and I ended up
02:12
creating over the next four hours two
02:14
hundred and twenty two slides for a
02:16
presentation to teach the cookbook that
02:18
right then every dinner after dinner I
02:20
got it up I set the entire kitchen and I
02:22
would punch these big Legos as you’ll
02:23
see and then we taught I did a
02:26
presentation for two and half hours
02:27
teaching how to use the cookbook and how
02:28
it works with Legos and was it was
02:29
really cool because in that training
02:31
video then we took that and we’re
02:32
chopping up into seventy four mini
02:34
videos which Brandon Fisher was doing
02:36
all day yesterday which is crazy and
02:38
then we still had this live event rice
02:40
and yesterday I’m Steven was running the
02:43
event which was nice like he ran the
02:44
event all day while he was writing the
02:45
event um I was working a sales letter I
02:47
was working on a process and I realized
02:48
that bunch of the videos I created for
02:51
one purpose for that one boarding didn’t
02:53
actually work for that thing so I went
02:54
and recorded 22 more videos yesterday
02:58
for that report of the videos plus side
03:00
work and all the other stuff and then
03:03
and then after that I had to go at home
03:09
and I’m the Scoutmaster so I went to
03:11
eleven-year-old scouts taught kids how
03:13
to swim yesterday and then came back to
03:14
the office and fatum it was slapping and
03:16
wakhan sage from nine o’clock till 12:30
03:18
at night in the morning teaching how to
03:21
do the stack which is awesome
03:22
and I just like oh so tired and then
03:25
today’s happening and I woke up and I’m
03:27
just like I’m dead like hosting an event
03:29
and we’re launching an event and we’re
03:31
launching a cookbook launching operating
03:32
process new sales letter
03:33
new demo of pages plus a lot mark a
03:35
sequencing automation I still gotta
03:36
create today
03:37
attention I have my family pictures why
03:41
anyway so what could stay just fill my
03:44
crowd I still fight crap I got it
03:45
honestly if I’m weakly honest like the
03:48
last thing I want to do today is
03:50
everything gotta do today but as I woke
03:53
up this morning I heard something
03:54
ringing through my
03:55
it was just quote I heard from a friend
03:57
I’ll tell you about this from a teacher
03:59
and it’s 99 yards death not a touchdown
04:01
make now the back story behind this so I
04:04
was I went to BYU Bergman University my
04:08
freshman year and I was wrestler there
04:09
and toward the end of it I decided I was
04:11
gonna go serve a mission for a church
04:13
and so I started to decipher some
04:16
missionary prep classes so I still have
04:17
some missionary prep classes and my
04:20
missionary prep teachers name was Randy
04:21
Bob he’s written three or four books I’m
04:23
like going on a mission and all kind of
04:24
stuff right he’s in the class and he’s
04:26
talking about how like four more
04:27
missionaries you got for two years and
04:28
you go through this whole process and
04:29
you know for two years you knocking
04:31
doors you don’t get it you call home on
04:33
Mother’s Day and on Christmas you don’t
04:34
you don’t get date girls you don’t gonna
04:36
watch TV you just out there for two
04:37
years right and it’s tough and anyway I
04:40
remember he gave this last one time and
04:42
he title this lesson was 99 yards does
04:44
not a touchdown make I talked about how
04:45
you go out there and you’re serving this
04:47
thing for two years he says that you
04:49
know let’s say you serve early admission
04:50
in the last four or five months you can
04:51
like I’m just gonna relax and take it
04:52
easy you know and kind of goof off and
04:54
whatever he’s like if you do that like
04:56
it’ll it’ll like the destiny of your
04:58
life will change because you decide to
05:00
slack off send football game you can
05:02
work your butt off drive you know 99
05:04
yards all across the field gets met the
05:06
one-yard line and if you don’t kick that
05:08
in if you don’t cover you across the
05:10
goal I think I’ll make a touchdown
05:11
you get zero points it’s not like oh
05:13
well you know they did a really good job
05:14
we’ll give him three like no we either
05:16
make it or you don’t
05:17
99 yards is death not a touchdown mate
05:19
you got a score touchdown reading at
05:20
points and that was kind of the the
05:22
moral that lesson and I remember that as
05:24
I was on my mission switch towards the
05:26
end when I was tired I was ready to get
05:27
home and and I remember that ringing
05:29
through my heads like hey 99 yards does
05:32
not a touchdown make you’ve got to get
05:33
in the endzone you got to finish this
05:34
strong and so I did and then um you know
05:38
I remember when I was wrestling at the
05:39
same thing my senior year in wrestling I
05:40
was wrestling a guy that was I think the
05:42
time he’s ranked seventh in the country
05:44
and went out there and and I don’t think
05:48
I was ranked at this time I lost some
05:51
match selection of early so I dropped
05:53
out the rankings and restless guy and
05:55
like our paper I should not I beat him I
05:56
went out there and I member rustling him
05:58
and and at first he came out really hard
06:00
and strong it was beating me and then I
06:02
came back and it’s fighting back
06:03
fighting back fighting back so
06:04
eventually I had a tying him and we went
06:06
into overtime and overtime
06:09
thought the ring to my head was 99 yards
06:11
that’s not a touchdown make like I’ve
06:13
come all this way and killed myself you
06:15
know a cut way to eat for a week I did
06:17
all these things like the NASA fighting
06:19
fighting fighting like fight if I lose
06:21
an ally if I stop now like it’s over and
06:22
I’m just like I can’t stop can’t stop I
06:24
went out there and remember and over
06:25
time I took him down and we were jumping
06:28
around like crazy and the news was
06:29
they’re so cool the news captured that
06:31
and that night his on the nightly news
06:32
was showing me taking Skye down and over
06:34
time and it was it was awesome so yeah
06:37
so it’s just interesting how that one
06:40
phrase has helped me and now I’m looking
06:41
at today and I woke up and I’m just like
06:43
I don’t want I don’t want to do this I
06:46
want to go to bed I’m tired my nose of
06:48
stuff I’m beat up you know today I’m
06:51
gonna go I got five six hours to doing
06:53
something I get back on stage in the two
06:54
hours and present and no doubt I’m gonna
06:56
go home and family pictures I’m gonna
06:57
come back so everybody knows the stuff
06:59
that you can hear I got to come back and
07:01
I’ll probably be up here the office till
07:02
2:00 or 3:00 in the morning tonight and
07:05
then tomorrow morning wake up and I got
07:06
still to my presentation for my
07:08
presentation tomorrow and we got 400
07:09
people coming and I got to speak and
07:11
entertain and I’m emceeing the event and
07:13
Gary Vaynerchuk speaking I’m speaking
07:15
Harmon brothers are speaking and then
07:16
and then we’re gonna launch the viral
07:19
video and then from there we’re gonna go
07:20
down play Bubble soccer tell like 10
07:21
o’clock at night
07:22
it’s a car’s gonna be tough too but yeah
07:25
99 yards does not touch time make I
07:27
think a lot of times in business other
07:29
things people work so hard they get so
07:31
close to the end and then the end they
07:33
take the foot off the gas and what could
07:35
have been amazing and is it being good
07:37
or not being anything at all and so for
07:39
you guys I just want you think they’re
07:40
just I want you know first off that even
07:42
I get burned out like sometimes like
07:44
today I don’t want to do this thing like
07:46
there’s blasting I want to do is turn
07:48
this car off and then walk in there but
07:49
I’m gonna do it because I’m on the
07:51
one-yard line and I know that the
07:53
difference between champions and people
07:55
who aren’t is this last piece it’s
07:57
pushing it over the edge just getting it
07:59
out is the last execution where most
08:00
people quit or they ease up or they step
08:03
off the gas and
08:04
instead of a step on the gas we’re gonna
08:06
blow through this thing and freakin make
08:07
it touch down it’s gonna be awesome so
08:09
that’s what’s happening today hopefully
08:11
this gives you some motivation those
08:12
guys who were struggling or tired or
08:13
worn out I understand I’ve been there
08:15
push through the pain you’re almost
08:17
there you’re on the one-yard line just
08:19
get through it just push to the end 99
08:21
yards not a touchdown make that last
08:23
yards the one that matters so don’t give
08:24
up you’re almost there I’m almost there
08:26
I’m almost there you’re almost there
08:28
let’s do it together all right
08:29
okay go to side you guys have some fun
08:30
and I’ll see you guys on the other line
08:32
I’ll see you as in the end zone hi
08:33
everybody would you like to see behind
08:36
the scenes of what we’re actually doing
08:38
each day to go our company if so then go
08:40
subscribe to our free behind-the-scenes
08:42
reality TV show at www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.