Secret #40: Recap From The Viral Video Launch Party

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is Russell and
00:02
welcome you guys to marketing secrets
00:03
I’m finally giving you a chance here
00:05
behind the scenes what happens a viral
00:07
video launch the bubble soccer party
00:09
everything is happening on today’s
00:10
episode of marketing secrets so the big
00:14
question is this power entrepreneurs
00:17
like us who didn’t cheat and take on
00:18
venture capital we’re spending money
00:20
from our own pockets probably mark it in
00:23
a way that lets us get our products and
00:25
our services and the things that we
00:26
believe in out to the world and yet
00:28
still remain profitable that is the
00:31
question in this podcast we’ll give you
00:34
the answers and welcome to marketing
00:37
secrets alright everybody welcome back
00:44
hope you guys have been doing amazing
00:45
this whole week of it in inner circle
00:47
meetings so I’ve been dropping some cool
00:49
stuff in the podcast hope you’ve been
00:50
enjoying it if you’re watching the audio
00:51
version listening to audio version I
00:53
gave you guys a really cool call Frank
00:55
Kern which was awesome since you part of
00:59
my presentation but I went from zero to
01:01
hundred million dollars without taking
01:02
on any outside capital which was cool
01:04
hopefully like that and and now I
01:06
finally have a chance to tell you guys
01:07
behind the scenes so it’s been it’s been
01:11
a fun week afterwards you know and
01:13
whenever somebody’s happens we have no
01:14
idea what to expect what you mean it’s
01:17
like what happens we’ve launched this
01:18
video it gets 500 million views we
01:20
launch it it gets 10 views and you have
01:22
kind of no idea what’s gonna happen and
01:24
so for me it’s always like I think
01:26
sometimes people get so invested in the
01:28
outcome that they they miss the the fun
01:32
and enjoy what you’re doing right I know
01:34
that I’ve had times my afraid to do as
01:35
well
01:36
and so consciously with this as well as
01:38
any launch you know I set big goals and
01:41
big dreams have I that but they get
01:42
closer and closer and closer I started
01:44
carrying I start I don’t know my words
01:47
like I I delete the the outcome goal in
01:50
my head like I just like I don’t know
01:51
what’s gonna be and if I if I set one
01:54
and I don’t hit it I’m gonna be sad if I
01:56
if I set one and I surpassed I’ll be
01:58
happy but I don’t want that like I did
02:00
the work no matter what and I want to be
02:01
able to celebrate and enjoy so I try to
02:02
like just get rid of the the outcome in
02:05
my head so like going into I didn’t have
02:07
an outcome really and so I get I was
02:10
looking things like what’s the worst
02:11
case scenario so for us and click phones
02:13
case scenario IDs and we spend a lot of
02:14
money Harmon brothers charge about
02:16
half-million dollars for a video plus we
02:18
threw a big party
02:19
we hired influencers to come like you’re
02:22
all said and done and I’m looked at the
02:25
numbers yet it’s been a whirlwind week
02:26
but I would say probably all in in this
02:28
whole party promotion we were probably
02:30
in close to a million dollars which is
02:32
kind of crazy I think I told you guys
02:34
before it’s the first time I’ve ever
02:35
like just kind of put everything on
02:36
black and or everything on red or
02:38
however you say that I’m not of the
02:39
terminology the gambling thing but it’s
02:40
kind of rolling it typically with any
02:42
kind of marketing and very a very direct
02:44
response driven where it’s like we test
02:46
smaller dollar a ting at two large back
02:47
out and if that works and we scale right
02:49
I said we’ve grown a company that’s how
02:50
everything I believe is based on that so
02:52
this is the biggest thing we’re like
02:53
we’re putting a lot in without knowing
02:55
ahead of time but it’s okay because you
02:57
know we’re looking at what’s the
02:58
worst-case scenario worst-case scenario
02:59
average clickfunnels member buy time
03:02
average - I’m like 1,200 bucks or
03:04
something like that maybe higher
03:05
actually I’m sure it is higher we just
03:06
have only been in business fact
03:08
tomorrow’s our three-year birthday so we
03:10
have a lot of people down three or so
03:12
that number keeps growing over time but
03:13
as far as we know now it’s over twelve
03:14
hundred bucks a person so right
03:15
worst-case scenario if this video brings
03:18
us an extra thousand customers I get it
03:21
broke even which is awesome so that’s
03:24
really good but the the bigger win on my
03:27
side there’s a couple a couple big wins
03:28
one of it is really when this video went
03:30
and done like when I went live we needed
03:32
to simplify our process right the signup
03:35
process the onboarding like all sorts of
03:37
stuff like that it’s because of that I
03:39
don’t sure if you guys logged in the
03:40
click phones recently but a bunch of new
03:41
stuff there’s a quick funnels game
03:42
there’s new onboarding there’s things we
03:44
call show me house or a little
03:45
walkthroughs that have video and written
03:47
out explanation on how to every single
03:48
thing we instead of waiting at custom
03:50
domains we click a button and you get
03:51
custom domain we in fact give everybody
03:53
the first custom domain for free like we
03:55
had to figure out all these things to
03:57
simplify the onboarding process so when
03:59
this new onslaught of people came to be
04:00
prepared for it and so one of the
04:02
biggest things is like that’s something
04:03
we know we need to do for probably two
04:05
years we haven’t had the time or energy
04:06
to do it and this forced us to spend
04:08
that time and energy a lot of times we
04:10
focus on stuff that’s urgent but not
04:12
important what is something is like
04:14
super important but it was never earnest
04:16
we never got it done so by doing this
04:18
and like calling our shot making this
04:19
big video like it forced us to focus on
04:22
the important that’s not urgent
04:24
and we may it became urgent for us so we
04:26
as a team killed ourselves as you
04:28
probably saw the week prior we were here
04:30
all night last week our whole tech team
04:35
and dev team a design team and everyone
04:36
was here he’s killing ourselves he had
04:37
prepared for it and there’s a lot of
04:40
valuations if we ever wanted sell
04:42
clickfunnels in the future when big
04:43
things to look at is is churn rate and
04:45
so we do our churn numbers or at night
04:47
you know for us it was like if we if we
04:48
could lower our churn by 2% like that
04:52
alone would be worth and tens if not in
04:56
the future hundreds of millions of
04:57
dollars but tens like with like within
05:00
the next 12 months and so that was our
05:03
goal is try to lower it reduce churn by
05:04
2 points so we were as week ago today
05:08
the viral video went live so we’re about
05:09
a week ooh about a week so obviously
05:11
stats aren’t perfect I don’t know the
05:13
numbers but based on like the first fake
05:16
hey it’s been live a week what’s what’s
05:18
what’s his trending towards I don’t hold
05:21
sigh I don’t want to tie an outcome to
05:23
it yet but based on like the first 7
05:25
days are churned in the in the window
05:29
and everything has dropped by more than
05:31
2% which is amazing especially as more
05:35
than 2% so I’m hoping that over the next
05:37
30 days 60 days 90 days that sticks if
05:39
it does like that alone is worth more
05:42
money than I could ever have dreamt up
05:44
so so that’s that’s in fact the thing is
05:48
like right now I can’t talk about it for
05:50
a long time to explain it all but
05:51
basically where we are right now
05:53
as we’ve grown we just passed 50,000
05:54
members last week actually week Oh
05:56
yesterday 50,000 members but as soon as
05:59
we had about sixty thousand members the
06:00
new members we bring in and people we
06:03
lose each day become about the same so
06:04
it gets really hard to scale past about
06:05
60,000 members if we drop our chair by
06:08
two percentage points our next peak is
06:09
at 100 so almost instantly we get to
06:11
about a hundred thousand members and so
06:13
so that alone is like a big a big reason
06:16
another big reason why we did the viral
06:18
video is is unification
06:22
that’s right word connection try
06:27
building bringing people within the
06:28
culture closer together and and building
06:32
that bond I mean we had hundreds of
06:34
people throwing viral video launch
06:35
parties of their homes we had
06:36
who threw the launch party and invited
06:39
the whole internet and she had people
06:40
driving four or five hours to her house
06:42
come watch it with her we had a whole
06:43
bunch thing and like it just brought our
06:45
tribe as a whole together we streamed
06:47
live presentations for me from the
06:48
Harmon brothers and Gary Vaynerchuk last
06:50
minutes like I it’s true my stuff too so
06:52
we streamed his and we had like 20,000
06:53
people live between YouTube and Facebook
06:55
they’ll watch this whole event go down I
06:56
think how that does for a community
06:58
tribe culture building within art with
07:00
our eyes which was amazing so that was
07:02
another big thing is like how does this
07:03
become a bigger win for us as community
07:04
second as houses
07:06
how does make click phones even more fun
07:07
like even worse we’re we’re a software
07:09
product we’re competing with all these
07:11
boring software products that are
07:12
faceless nameless and boring we’re now
07:14
it’s like we are interesting to talk
07:15
about this video something people could
07:17
talk about we can share they can show
07:18
their friends their family and people
07:20
come there it’s like oh that’s kind of
07:21
what clickfunnels does give us the the
07:23
ability the timeliness to rebuild our
07:25
sales funnel which was kind of typically
07:28
I don’t like just like here’s a brand
07:29
new funnel but we kind of had to so it
07:31
gave us a chance to sit back and really
07:32
kind of retweet things and built things
07:34
really differently you’ve probably seen
07:36
some of it and again I it’s only weekend
07:39
so I don’t know super get conversion
07:41
numbers but as a whole conversion and
07:42
epcs and dollars in are up dramatically
07:45
so like doing this thing wasn’t just
07:48
like how many times times if you haven’t
07:49
shared how much virally cuz they’re
07:50
actually working like but it’s all these
07:53
other pieces that are more important to
07:56
us that it forced us to do so I want to
07:59
want to put it out there it was funding
08:00
us watching people’s Facebook the next
08:02
day I think we had like 300,000 views
08:03
the first day and people were like oh
08:05
there’s stinko viral click throws burn
08:06
their money and all these things I’m
08:07
just like on my site laughing like you
08:10
just don’t get it like you’re missing
08:13
like people see what they understand but
08:15
they’re missing the rest of it so that’s
08:17
my goal this podcast always just like
08:19
let you see the magician’s hands like
08:20
what are we doing why are we doing it
08:22
like why was that important why was I
08:23
willing to gamble and risk that much
08:24
money on something that that was that
08:27
big of a risk it’s because there was
08:28
because it forced us to take the
08:30
important and make it urgent
08:33
which is most businesses don’t ever do
08:35
that and that’s why they they die like
08:38
you’re telling my wife’s business just
08:41
seen the video anyway sorry I buried
08:44
next to my first wife’s business a my
08:46
first wife
08:47
yeah watch the video good quick ones
08:49
like I’ll watch the via that the way
08:50
that Joe can make more sense along the
08:51
nude squirrels and everything else other
08:53
good things did force internally it’s um
08:55
we’ve always struggled as we recruited
08:58
talented people don’t click funnels
08:59
which is the majority come in but like
09:01
developer something that that’s hard
09:03
we’re now it’s like they see the video
09:04
it’s like oh cool that’s the company
09:07
that’s the culture that’s what I want to
09:08
be part of us is helping us already a
09:10
recruit talent and the other side it’s
09:12
bringing customers at an incredible rate
09:15
so prior to this launch depending on the
09:18
ad set in the landing page to find that
09:19
first you can click for also member on
09:21
the low end was probably $60 higher end
09:23
you 120 hundred thirty dollars to get a
09:25
free trial that’s kind of in the window
09:27
we played with and goes up and down and
09:28
bounces all around that’s kind of in the
09:29
window right now the videos is getting
09:32
new customers at under $40 a piece on
09:35
the paid side but don’t forget there’s
09:38
also the free side is just bringing tons
09:39
of free people so if you take the free
09:41
and the paid mix them together our cost
09:44
to acquire customer right now from the
09:46
videos probably I don’t know again this
09:48
is pulling out matter I’d say probably
09:49
15 to 20 bucks which is insane
09:53
it’s a most asses in our world that I
09:56
counter twenty eight hundred fifty bucks
09:57
so yeah so there’s technical things we
10:01
also as of today we should I check it we
10:03
were almost at a million views so a
10:07
million people have seen our sales video
10:09
and now are aware click funnels which is
10:12
crazy pulling up the actual thing to see
10:15
we were we were thinking today we may
10:18
pass a million views but it’s gonna be
10:19
it’s gonna be tight one I don’t think
10:21
none by now but by tonight hopefully
10:22
we’ll we will have done that yeah we are
10:27
at 927 thousand views so getting close
10:30
to a million and this thing will
10:31
continue to drive leads drive traffic
10:33
drive sells today tomorrow for forever
10:35
we knew with launching this it wasn’t
10:37
gonna be like a poopourri or squatty
10:39
potty viral that’s right like like to
10:41
explain what click phones this takes
10:42
more like they were kind of stressed out
10:44
first like this as long as video we’ve
10:45
done cuz it gets ya four minutes and
10:47
it’s almost five minutes long and I was
10:49
like yeah but it’s okay because I would
10:51
have less people but the people who
10:53
watch it understand we are and then they
10:54
come in and they actually become
10:55
customers and they stick so it weighs
10:57
twenty people that it’s just funny to be
10:59
I see all the trolls in our in
11:01
commonly Oh like videos too long it you
11:03
know that’s why it’s not going viral
11:04
Mike dude I don’t need it to go viral
11:06
like that that was the campaign we did
11:09
to United community to get people
11:10
excited so that people care when this
11:11
came out all the other things is why we
11:16
did it and why it’s already I get paid
11:19
for herself within the first like 30
11:21
hours like it’s hate that part was done
11:23
and now it’s like this tool ins acid
11:25
that’s that’s becoming huge force okay
11:26
so that’s why I want people understand
11:28
like case they don’t because I know a
11:30
lot people don’t quite get all the
11:32
pieces so all this hope this kind of
11:34
helps excuse me um so I’m watching the
11:39
video getting so fun all right so what
11:42
else what else doesn’t share it yet so
11:43
that’s some of the the core things like
11:44
a lot of people don’t ask me about it
11:45
and like that
11:46
the last time talked about is it gave us
11:48
the ability to throw a party the wedding
11:50
excellent parties because we’re
11:53
marketers we should make an event out of
11:54
everything we had an inner circle last
11:57
week at James Mallon check who’s known
11:58
James are a few Google Secret
12:01
Millionaire he was he was on The Secret
12:04
Millionaire this is like seven or eight
12:05
years ago and memories no Secret
12:07
Millionaire like most people like you’re
12:08
on TV it’s like hey I’m on TV and that’s
12:09
it
12:09
but James really strategic about it and
12:11
he actually threw a big party his house
12:12
he invited me and a bunch of other
12:13
people out to the house and and then did
12:15
a whole launch around and he had
12:17
what’s-his-name from lifestyles of the
12:19
rich and famous robin Leach come to it
12:20
and he had like all he threw a big event
12:22
around it and made it fun for people
12:24
like me to come and come to it and talk
12:25
to and share it and like and and and
12:27
made me become friends with James and
12:28
connect with him and like care about him
12:30
and his mission because he threw this
12:31
big event around it that’s what we do
12:33
this as well as like they gave us
12:34
ability throw it an event the people
12:36
whether they could come two boys you’re
12:37
not could watch it streaming live and
12:39
see me and see Gary and see all these
12:40
people just so many cool so many cool
12:43
again try building culture building
12:46
things that he came from it so anyway
12:49
throw an event like I told me if you
12:50
don’t like launch your Facebook ad like
12:52
like throw an event around it like if
12:54
it’s gonna be good like you know invite
12:55
ten other influencers Kevin your house
12:57
the launch event together launch the
12:58
outset together whatever it isn’t like
13:00
make a party out of it and I was like
13:01
they have a vested interest in your
13:02
success they’re gonna watch they’re
13:03
gonna talk that you’re always amazing
13:05
things kind of come from it so
13:08
ever in my office is out clapping we got
13:11
some weird people over there anyway
13:14
sorry what’s happening up there so
13:16
anyway so I hope that helps you guys cuz
13:19
everyone keeps asking me like what
13:20
happened has been good for using a bad
13:21
for you that’s one kind of give you
13:22
recaps Minh freaking amazing for us
13:25
again it forced is forced Lee important
13:28
to become urgent it’s reduced our
13:30
Chernus increased our it’s dropped our
13:32
cost to acquire customer to increase our
13:34
conversions creaser our average car self
13:37
so many good things to come from it we
13:39
built some amazing relationships people
13:41
who would never know the clickfunnels
13:42
were sat in a room for five hours to
13:44
listen and plays bubble soccer with us
13:45
we won a Guinness Book of World Record
13:47
playing the whole soccer I wield
13:49
connection community the relationships I
13:52
so many good things came from this thing
13:55
and it’s it’s been amazing so yes it was
13:59
good financially as well as all the
14:01
other things and it keeps continue to
14:03
grow I don’t know how many software
14:04
companies have a sales video that has
14:05
been seen a million times in the first
14:07
seven days that’s rare and it was a
14:10
sales video that pitched the product
14:12
really really hard so you know I mean
14:13
like sometimes they have these ones that
14:15
I fancy because like like I remember
14:17
grasshopper made a really cool viral
14:18
video about mean entrepreneurs big
14:20
entrepreneur thing the real asking is
14:21
like grasshopper and that was it and
14:23
IKEA that did that but didn’t sell the
14:24
product like I I was like what’s
14:26
grasshopper grasshopper not convict oh
14:27
it’s like phone systems for
14:29
entrepreneurial I didn’t know that this
14:31
one is like a million people watched it
14:33
and it’s pitching our product you know I
14:35
mean like we have five 5307 shares
14:39
19,000 emojis and tell me comments
14:43
anyway 1,870 comments like it’s all good
14:49
for a lot of angles so hope that helps
14:50
hope they give us some vision some some
14:52
visibility on what we did and why we did
14:54
it you know one of the big reasons why
14:56
we do launch as much as I hate them and
14:57
the stress that goes into them is it
14:58
forces important to become urgent so I I
15:01
recommend you guys to look at like what
15:03
is the what are the important things you
15:05
have you need duty right I know I need
15:07
to do that and how do you make it urgent
15:10
like how do you tight launch or
15:11
something or I can event or something
15:12
that forces the important that you know
15:15
you need to do to become urgent you know
15:17
for us it’s like the urges always
15:18
launching new fun to launch a new theme
15:19
I drive more so those things were urgent
15:20
so we’re always doing them but it was
15:22
like if I can do if I can really turn by
15:24
two percentage points that’s worth more
15:27
than you know ten thousand new customers
15:28
to me so it’s like but I never did it
15:30
cuz wasn’t urgent wasn’t I confront my
15:31
face all the time right so since I made
15:33
the important become urgent through this
15:34
process it became urgent and it’s been
15:37
huge since then so there’s go spend
15:39
seven days I said I’ll PI do in the
15:40
recap here in 30 days or so kinda keep
15:42
giving you more stats they get clear
15:43
numbers on things I sent mine inter
15:45
circled last four days so it’s a it’s my
15:46
first day back and half the team’s gone
15:49
so I yeah I’ll get deeper in the numbers
15:51
and stuff and share more as we keep
15:52
going on but hope it helps appreciate
15:54
you all thanks again for watching the
15:55
video if you haven’t watched it go watch
15:56
it go share it go come and go like have
15:58
some fun because that’s what we do in
16:01
tomorrow by attending is what listen
16:02
this is B clickfunnels
16:04
third birthday yes we’ve only been in
16:06
business three years we passed fifty
16:07
thousand members it would change the
16:10
world thanks to you guys so thank you
16:11
for everything I hope this helped
16:13
appreciate you guys and we’ll talk soon
16:15
bye everybody would you like to see
16:19
behind the scenes of what we’re actually
16:20
doing each day to grow our company
16:22
if so then go subscribe to our free
16:24
behind the scenes reality TV show at
16:28

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.