Secret #41: Behind The Scenes Of Our $100,000,000 Traffic Meeting

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody so Brunson welcome
00:02
to the marketing seekers podcast
00:04
formerly known as mark in your car and
00:05
right now we are back in the car so I
00:07
feel a little nostalgic but going to a
00:10
dentist appointment today starting six
00:13
minutes it’s probably a ten minute drive
00:14
and traffic is literally stopped my wife
00:18
told me not to take shinden I did anyway
00:20
my own fault should listen anyway on
00:23
that’s what’s going on today so the big
00:27
question is this power on CH Brewers
00:30
like us he didn’t cheat and take on
00:32
venture capital for spending money from
00:34
our own pockets how do we mark it in a
00:36
way the lets us get our products and our
00:38
services and the things that we believe
00:40
in out to the world and yet still remain
00:42
profitable that is the question and this
00:45
podcast will give you the answers
00:48
my name is Russell Brunson and welcome
00:50
to marketing secrets
00:51
[Music]
00:55
all right everybody so I hope everyone
00:59
out there is having an awesome time it’s
01:02
been really fun this week so if you
01:04
listen along as we go we had two weeks
01:08
ago we had a fat event and then the
01:09
viral video event which went awesome
01:11
then last week I had four days of inner
01:14
circle meetings and one day consult so
01:16
yes lots are getting to give you any of
01:17
my own work and yesterday was the first
01:19
day I got to get back and actually do my
01:21
own thing which was awesome and exciting
01:24
and amazing and I’m so grateful for it
01:26
and so it was fun to kind of get back to
01:28
work and it’s been interesting it’s been
01:31
talking to inner circle a lot if you
01:33
tell people like phases of business try
01:34
going zero two million million ten ten
01:36
to one hundred and if you’ve listened to
01:39
me talk about this there’s gonna be a
01:40
big theme at f-- unlocking live this
01:41
year and by the way tickets for that are
01:44
going on sell this this week so yeah
01:49
it’ll be fun hiking live.com
01:51
we should have stickers sales we
01:53
pre-sold over a thousand tickets already
01:54
so we don’t have a lot of tickets left
01:56
but those are gonna sell this week so
01:58
what time listen is there might be live
02:00
so if you want to come from like you
02:01
live go to follow Mikey live.com anyway
02:03
so uh so that’s been a big theme in my
02:07
inner circle theme in my company ever
02:08
hear that and yes it was first time I’d
02:10
a chance to really focus on the traffic
02:12
part of it which is fun because getting
02:15
going from zero to millions all about
02:16
figuring out your what in your house
02:17
what are you selling and how are you
02:18
selling it does break my sorry it have
02:21
to figure that out like you know you
02:23
figured out because you go from zero to
02:24
million dollars like overnight so you
02:25
figure that out so figured out the one
02:27
the hell is the first phase actually
02:28
give that out in the second phase then
02:30
is like scaling that so it comes it’s
02:32
coming down like building out the
02:33
infrastructure so actually we step back
02:36
so 0 millions really like everything we
02:37
talked about exper secrets right finding
02:39
out what you’re selling who you are what
02:40
your message finding your voice etc etc
02:42
then number two we’re going from a
02:45
million to ten is all about basically
02:47
the dot-com secrets principles build on
02:48
a value add or front-ends back ends like
02:50
maximizing the the journey and the
02:52
process all that kind of stuff
02:55
it’s that second phase and third phase
02:57
is going from 10 to 100 million and
03:01
that’s where we’re at right now so some
03:04
of you may know we about traffic secrets
03:07
con from John Reese and that’s gonna be
03:09
what’s the next book but it’s the next
03:11
book in the series that’s gonna be all
03:13
about that part is going excuse me going
03:16
from from you know how to scale the
03:20
traffic’s I still going from 10 to 100
03:22
million and so what’s fun is like
03:23
yesterday was the first time we had a
03:25
chance to sit down in room Frank all day
03:27
and plan and map and like really build
03:28
on that process what’s interesting as I
03:31
look at our business at this point we’ve
03:34
done well this year well it doesn’t
03:37
matter you know it’s it’s growing really
03:40
well right we’re doing we’re doing some
03:42
pretty good things but what’s been
03:44
interesting is that if you look at how
03:46
it does mean to this point like the
03:48
focus is all on the funnel and so we
03:49
build the funnel and that fellow’s done
03:51
it’s like okay now we’re gonna die
03:52
traffic we going with you know we buy
03:53
ads we just cut things like that whereas
03:55
this new phase I’m so bright rise the
03:59
new phase that we’re going into which is
04:02
you know scaling beyond as I just is
04:06
it’s all about getting more people into
04:07
the front of the funnel right
04:09
and so because after you get people in
04:13
front of fun like the structure I call
04:15
doc I’m stickers are front and back and
04:16
funnels value light also has already
04:18
built out like you need to keep adding
04:19
stuff there now it’s just by dumping
04:21
more fuel into the fire it’s that’s kind
04:23
of phase that we’re at right now which
04:25
is an exciting fun phase right and so
04:27
what’s interesting is we were mapping
04:28
this thing out I wish I could show you
04:30
guys it’s all the pre funnel stuff like
04:32
most people look at like here’s my
04:33
funnel what’s the atom to buy and like
04:35
the process we’re working on and we’re
04:37
building out internally is is there’s
04:39
like four phases that happen before you
04:42
ever get to the ad okay there’s like the
04:44
research phase so it’s like how much the
04:46
research were going into you know like
04:49
keywords headlines articles like who
04:51
trying to be a funnel hacking deep rice
04:53
that’s like the research phase and from
04:54
there we have a bunch of stuff that like
04:57
deliverables were saying hey based on
04:59
that here’s the 30 or 60 or 90 headlines
05:02
you create videos for here’s the
05:05
here’s the you know 15,000 word article
05:10
we need to create here’s the title the
05:11
keywords and focusing on them in here’s
05:13
and it’s going through all the stuffs of
05:14
the deliverables then after that it’s
05:16
like now you’re gonna produce all that
05:17
stuff so third phase that is going in
05:18
you know there’s me it’s doing a billion
05:21
videos I got off the busy street doing a
05:24
billion videos writing the content like
05:27
oh this is like the production phase and
05:29
the production phases over then it goes
05:31
to the asset phase which is like each
05:35
video then turns into you know five
05:38
thumbnail or five quote card a YouTube
05:41
video Facebook video of this like all
05:43
that did actual debts that he created
05:45
and from there that has headed the
05:46
promotional team which is phase five and
05:48
if the motion you know takes all this
05:50
stuff and use it to perot the funnel and
05:52
so it’s crazy like so exciting
05:57
it honestly blows my mind that we’ve
05:59
built our company as as far as we have
06:02
based hug like literally a building a
06:08
really good funnel and just turning on
06:09
ads and that’s it it’s like we’re
06:11
missing it’s like again it doesn’t have
06:13
to tip of the iceberg right like we’re
06:14
doing the tip we’re missing the rest and
06:16
so now we’re come back into the rest of
06:18
it and I really think I mean outside of
06:20
like there’s a lot of infrastructure and
06:21
people and like other things that we
06:23
need in places we’re going from you know
06:25
200 million and beyond so we’re working
06:28
on those kind of things but what’s
06:29
interesting is for the traffic’s I think
06:31
that’s what we’re building out now and
06:32
building out the systems and it’s
06:34
exciting so it is it is a process is
06:36
starting right now started yesterday
06:39
and it will culminate probably makes 18
06:43
months in a book called traffic secrets
06:44
that we’ll be showing you guys behind
06:45
the scenes of what what it ended up
06:49
becoming oh it’s light anyway so that’s
06:54
that is kind of what sorry you see how
06:57
good of a driver I am I always get
06:59
messaged after this like Russell you
07:00
should be driving while you’re talking
07:01
to Michael I’ve got my hands I’m good
07:04
anyway so that’s that’s exciting as we
07:08
kind of build this out as after I’ve
07:09
perfected the model proving it we reuse
07:11
it to go from you know 70 80 million to
07:13
seven hundred million they’ll have a
07:15
good blueprint to probe sure but I think
07:16
this is the try this is traffic seniors
07:18
this is the foundation behind it which
07:21
is kind of cool so anyway that’s kind of
07:23
what’s happening over here and it’s
07:24
exciting and fun and yeah the only place
07:28
really talking as publicly something
07:29
guys are filling a funnel course that’s
07:31
we really going deep into this and kind
07:33
of mapping on the strategy in this
07:34
process in this plan but we’re trying to
07:37
figure it out all internally on our side
07:39
so as we keep getting it better we’ll be
07:41
publishing it there until we got it all
07:42
perfected it becomes a book so about
07:44
what you guys thinking more about that
07:45
like think more about all the front-end
07:49
stuff that that you do to get traffic
07:51
into your funnel try like most I get
07:53
most of us just just like spend all this
07:55
time and energy effort getting the
07:57
funnel right and then we turn ads that’s
07:58
it it’s like I think they there’s so
08:02
much more that goes into it before so
08:04
anyway that’s kind of what’s happening
08:05
here so
08:07
a couple of exciting developments one
08:09
thing is if you’ve been listening to the
08:11
marketing your car podcast for any
08:13
amount of time or marketing secrets for
08:15
a long time before that I have somebody
08:17
a secret secret spy right now going
08:19
through all the past episodes this is
08:23
the retro time system I think it is and
08:25
we categorizing all of it and we’re
08:27
gonna be turning this crazy podcast we
08:29
have take out all the crap and all the
08:30
fluff and all the ones that were just me
08:31
rambling incoherently and finding all
08:34
the best and putting him into a
08:35
chronological order the metrology with
08:37
the right order and actually making a
08:39
book called marketing secrets can’t tell
08:40
I’m kind of obsessed recently with
08:41
making books we got procedures book was
08:44
due to the two years of my life cookbook
08:46
which was like four lacquered cookbook
08:48
she got they go to fun hackers cookbook
08:50
calm or funnel cookbook calms actually
08:52
easier to remember funnel cookbook calm
08:54
and in fact right now it’s saying it’s
08:56
ten bucks plus shipping or something
08:58
like that to get a 350-page spiral-bound
09:01
cookbook which is insane but I’m really
09:04
I’m really into the whole book thing
09:07
I think books create legacy more than
09:09
anything else and at this point in my
09:11
career it feels like that’s what my
09:13
getting drawn to his stuff that’s legacy
09:15
as opposed to promotional stuff so you
09:18
may see a couple more books coming out
09:20
of me over the next few years and
09:22
hopefully they try good I’ve tried to
09:24
write you really good books I think the
09:25
first teacher not good I’m proud of him
09:26
so hopefully as like the other ones but
09:28
there’s something could be fun book
09:29
that’ll be kind of like an ongoing
09:30
series called marketing secrets where
09:31
every in three years I can publish a new
09:33
book it’s like hey here’s the next 400
09:34
marketing secrets a that came out of me
09:37
driving in my car back and forth and
09:39
here’s what you know here’s just idea
09:41
after idea after idea you know the first
09:42
two books cop secrets and extra stickers
09:44
have been very much process base it’s
09:46
like alright you have to go through step
09:47
one step two steps three steps before
09:48
you know kind of like that whereas
09:50
marketing secrets the goal is to be more
09:51
like you flip it open and you’re like
09:52
you just grab like hey what secret 27 oh
09:54
cool
09:55
or just seen scarcity I I could use that
09:57
here here’s your marketing secret 292 so
10:00
maybe that’s kind of a game plan with
10:02
that book so it’ll be fun so that would
10:04
probably be the next book and then get
10:06
so they’re cool anyway so anyway that’s
10:10
what I got you guys I wants the deadest
10:11
so I’m gonna go hang out with him
10:13
appreciate you all for listening
10:14
subscribing if you’re not subscribed yet
10:16
go to iTunes and subscribe I think last
10:19
I checked we’re them right three or four
10:20
top business podcast in the world so
10:22
thank you for that hopefully keep it
10:24
ranked up high they yeah come listen
10:26
subscribe and hang out with us and and
10:30
we’ll keep giving you the goods all
10:32
right guys appreciate y’all talk soon
10:34
about want more marketing secrets if so
10:37
then go get your copies of my two
10:38
best-selling books book number one is
10:41
called experts secrets and you get a
10:42
free copy at expert seekers calm then
10:45
book number two is called dot-com
10:46
secrets and you get your free copy at
10:48
dot-com secrets calm inside these two
10:51
books you’ll find my top thirty five
10:52
secrets and we’ve use become the
10:54
fastest-growing non VC back-sass startup
10:57
company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.