Secret #42: Listen, Do, Succeed

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
and welcome back to the marketing
00:03
secrets podcast so the big question is
00:06
this power entrepreneurs like us who
00:09
didn’t cheat and take on venture capital
00:11
we’re spending money from our own
00:13
pockets how do we market in a way the
00:15
less costly our products and our
00:17
services and the things that we believe
00:18
in out to the world and yet still remain
00:21
profitable everyone so I’m really
00:37
excited I know I’m always excited but
00:38
say I’m especially excited because
00:40
yesterday I hired a new coach ah now if
00:43
you’ve been listening to the podcast for
00:45
like five years
00:46
like you should have been I’ve talked to
00:48
us before in the past but I’m a big big
00:50
big big big believer in coaching when I
00:52
was wrestling um I always had a coach
00:54
and I just had three or four coaches at
00:55
free sockos Greco coach nutrition coach
00:58
wrestling straight training coach but
01:01
sometimes we get in business we’re like
01:02
oh we’re so smart we don’t need coaches
01:04
and no you’re wrong in fact it’s kind of
01:06
funny because a lot of people I know who
01:08
really successful in this business for a
01:10
long time and no longer are there like
01:12
the last people go and get coaching it
01:15
doesn’t it blows my mind because I think
01:18
they know how to do it all in Mic duty
01:19
like I’m kind of at the top of my game
01:22
right now I don’t know maybe it’ll go
01:24
higher but you know I definitely feel
01:26
like I’m like nine and a half minutes
01:27
under my ten minutes of fame and it was
01:30
a 15 minutes of fame fourteen and a half
01:31
minutes in so who knows like when this
01:33
whole thing will go down but like for me
01:35
like I’m at the peak of where I’ve ever
01:37
wanted or dreamt of being right and I’m
01:39
still trying to find coaches to coach me
01:41
different areas in my life different
01:42
aspects different things about health
01:44
coaches business coaches all sorts of
01:45
stuff and yesterday actually two days
01:48
ago I was listening to a podcast it’s
01:52
actually is freedom Fastlane podcast by
01:53
Ryan Moran
01:54
he was doing a call with this with this
01:57
dude and the guy coached him through
02:00
this thing on the podcast and I was like
02:02
to think that was insane and I said out
02:06
loud I was like I want hire that guy to
02:08
do that for me every Monday morning to
02:10
even focus on what I’m doing and so uh
02:12
I’m not gonna tell you his name not
02:14
because I wouldn’t share but I I don’t
02:17
want you guys all trying to hire him
02:18
because it’s not his core business
02:21
anyway so I was like next day I’m like
02:22
it messes Ryan like dude I need this
02:24
guy’s info and he’s like oh you know and
02:26
then I message like 50 other ways and
02:28
finally Dave got a hold of him and you
02:30
know two hours later I was on call to
02:31
him and during this call he literally
02:33
did like a laser coaching thing with me
02:35
I was like I was like I want this every
02:38
week and and it’s kind of like again
02:41
this isn’t like his full-time gig it’s
02:43
do coaching like that and he’s like well
02:44
he’s like what you know where do you
02:47
want to go I’m like I want to write you
02:48
a big check for money and then you do
02:49
this every Monday morning for me and
02:51
he’s like okay so I did I wrote my check
02:54
and now next Monday on my first actual
02:56
thing and it’s so exciting cuz anyway
02:58
I’ve just different coaches in my life
02:59
I’ve coached every Tuesday morning meet
03:01
with The Moron like on its Tara Williams
03:05
so they get an energy coach so but it
03:07
kind of goes in all sorts of directions
03:08
from spiritual to physical to mental to
03:10
business to like relationship all over
03:12
the place that’s kind of like one that
03:14
touches a lot of areas of my life but
03:15
then this is very specific about focus
03:17
and intent and like so excited so I’m
03:21
excited for that and I wish used to see
03:23
how much I was jumped around crazy like
03:25
I was so excited to give some money to
03:26
be able to coach me because it gets
03:27
harder the different levels you get to
03:29
it’s harder to find a coach who’s there
03:30
who’s always you know they can take you
03:32
through a different a different aspect
03:34
and so just exciting through me I’m so
03:37
excited okay that’s why as a coach who I
03:40
obviously coach a lot of entrepreneurs
03:41
like I don’t want my students or friends
03:45
we’re gonna call me like I want to I
03:48
gotta keep progressing myself so that
03:50
they keep having something to tap into
03:52
that makes sense I’ve had a lot of
03:53
coaches to other years that that I I
03:55
came in and really quickly we met and
03:58
then surpassed and was just like I can’t
04:00
get stuff out of it I don’t want my
04:01
people ever feeling that way that’s why
04:03
I’m always like pushing myself push
04:04
myself push myself just so that I’m
04:06
always as sharp as possible so that I
04:08
keep serving and giving in in coaching
04:10
it’s okay so but I’m just excited and it
04:12
was interesting and this is the point of
04:14
podcast not that you guys care that
04:15
hired a coach but more so it’s because
04:17
at the last inner circle meeting last
04:20
week so we had four days of inner circle
04:21
I have four days next week - I’m so
04:22
excited but was interesting is I watched
04:26
a pattern such an interesting pattern
04:28
first off the people in a circle or
04:30
people who they hear what I say they do
04:33
it and then they succeed it is really
04:35
interesting they hear I say they do it
04:38
and then success here do you succeed
04:40
here do you succeed when I was wrestling
04:42
I remember when my coaches told me he
04:44
was like you’re the most coachable
04:45
people I’ve ever had I’m like what do
04:47
you mean he said well you hear what I
04:48
say and then you go and do it because
04:50
they’ll literally during between matches
04:52
I’ll show you like hey your level was
04:53
too high neutral lower levels need to be
04:55
moving more and the next match you’re
04:56
doing that he’s mostly by telling that
04:58
over and over it takes weeks or months
05:00
or years to even even attempt it he’s
05:02
like I tell you something just do it and
05:03
my kids and how it should work you hear
05:06
some of the you trust that you’ve hired
05:08
that you’re paying to be a coach someone
05:10
who is your coach right you hear them
05:11
you then do that thing and you make
05:14
money for me right or you hear thing do
05:15
it then you wrestle but right like
05:17
that’s that’s the process right and so
05:19
the key though first off is you got it
05:20
you got to tap into somebody you trust
05:21
right somebody who knows not gonna lead
05:24
you astray somebody knows more than you
05:25
just when you so when you hear I’m not
05:27
saying it’s like Shane are like you pick
05:29
the mentor who like you have a hundred
05:30
set of faith in trusting so it can be me
05:32
someone else I don’t care just pick
05:33
somebody you’re right I have absolute
05:34
faith in that person’s opinion therefore
05:36
I will do whatever they say I will here
05:38
and then I will do and in all success
05:40
but what’s interesting is during this
05:41
whole inner circle is again I watching
05:45
is like most these people have that’s
05:47
who they are like they hear they do they
05:49
succeed right and that’s why they’re
05:50
able to for 25 grand come hang out with
05:52
us a couple times a year that’s why
05:53
they’re having success like but as I was
05:55
watching you know I’m not all the mess a
05:56
say probably 60% of our inner circle
05:59
members are also coaches in different
06:01
markets and industries things like that
06:02
right and interesting is that almost all
06:04
of them said yeah about these students
06:06
who today just here I say and they do
06:07
and they have success they’ve always
06:08
other ones who don’t and I was like it’s
06:11
so fascinating to me that the people who
06:13
had success what do they do
06:16
heard they did they success didn’t do do
06:19
the ones who did they heard they
06:22
questioned they thought about it they
06:24
flip-flopped they overanalyze they say
06:26
something else they did this they get
06:28
stuck in this little thing in the middle
06:30
that they don’t really hear and it’s
06:32
just so fascinating for me it’s like
06:34
yesterday night when I heard a Chinese
06:35
when I heard that podcast and second I
06:37
heard it I was like okay I heard it now
06:40
I’m gonna go do it’s like me successful
06:41
and I’m like how am I gonna do it I know
06:42
I’m gonna forget her skinny hearts I’m
06:43
gonna pay someone so I can do it
06:44
so I heard did boom now I guarantee you
06:47
as we’ll see in the next six months the
06:49
changes in my company and hopefully I
06:51
mean personally because of because of
06:53
this coaching alright again I could have
06:56
I could have heard the heard this
06:58
podcast like I thought about it and
06:59
tried thing and like Willie would know I
07:01
heard it I’m gonna do it and then be
07:03
successful and so if anything you get
07:06
from this like there’s a pattern in
07:08
people that are successful in all areas
07:10
of life and the pattern is number one
07:11
they find the mentor the person the
07:13
coach whatever they believe and give
07:14
them they are and then they put on
07:17
blinders they hear they do they succeed
07:18
here do succeed here do succeed that’s
07:20
it okay and if you’re not successful
07:22
something’s happening Ember one you pick
07:24
the wrong mentor right so you pick
07:25
something you’re not really trusting or
07:26
there’s bad advice about strategy
07:28
whatever okay so that’s the case pick
07:30
somebody who has the right strategy you
07:32
trust okay that’s one once you do it
07:34
then number two you have to listen to
07:35
them now listening I saw some my friends
07:39
with the two types of listeners in the
07:41
world those who those who listened and
07:43
those who wait to be heard and a lot of
07:45
you guys are just like you’re hearing
07:47
stuff but you’re waiting to be like well
07:48
I heard this I learned like you trying
07:50
like inject this banana this thing in
07:52
the middle and I don’t want you guys
07:54
being the people who are waiting to be
07:55
heard okay you are hiring a coach so you
07:57
can listen okay so stop give the right
08:02
persons right strategy pay them money
08:05
whatever it takes
08:05
then listen listen okay II think you
08:09
know a better way you’re read a blog
08:10
post or a book or someone has it
08:11
differently it doesn’t matter there’s a
08:12
million ways it’s gonna cat pick the
08:15
strategy from the person and then listen
08:17
to what they say and then whatever they
08:19
say do it is it just do it and then will
08:23
happen the success listen to succeed
08:26
listen do succeed listen to see see it’s
08:28
pretty simple strategy
08:29
it’s somewhere between the listening and
08:31
succeeding we get caught up in us trying
08:34
to think or overanalyze or whatever it
08:36
is that it’s interesting like people
08:38
that are really good at school typically
08:40
there’s my I think they don’t succeed in
08:42
this kind of world is because it’s
08:44
because they they listen and they
08:45
analyze and they think and they like oh
08:47
like it’s good to think for yourself but
08:49
you’re hiring someone who already
08:50
thought through these things for you
08:51
like this dude yesterday like I’m
08:54
guessing he like my guess is he was
08:59
surprised at how like he said something
09:00
like Kate doing it done Mike I listened
09:03
I heard I did that it was like well you
09:04
know like my company’s bigger than yours
09:05
so I did this or like whatever they know
09:07
I listen I do I succeed I trusted him
09:10
enough to give him money there for him
09:12
I’m trusting his strategy with 100%
09:14
certainty that this is the way otherwise
09:16
I want to picked him I want a pain in my
09:17
whenever whatever I like I chose that
09:20
person therefore I will listen with 100%
09:22
like I have hundreds of certainty
09:24
everything he says is going to be truth
09:25
therefore I will listen I’ll do I’ll
09:29
succeed so this message is mostly for
09:32
those of you guys who are struggling my
09:34
guess is it’s somewhere between this
09:36
little chain that you’re you’re missing
09:37
you pick the wrong person tapping
09:39
strategy but fishing this you listening
09:40
to me so obviously pick the right thing
09:42
so you got the right strategy to listen
09:44
to succeed boom that’s it I look at
09:46
Brandon and Kalyn like literally as
09:49
Brandon and Kalyn they come to every
09:51
event they’re at everything we do they
09:53
listen to every podcast like the
09:54
probably listener should have smiley
09:55
saying that Russell keeps dropping her
09:56
name again like they listen to
09:58
everything like they picked somebody who
10:00
they trusted they listen and they do
10:02
like I’ll literally be on stage and an
10:03
event talking about a concept and I get
10:05
offstage and Brandon’s like hey that
10:07
thing you just said I just launched it
10:08
I’m like what
10:08
he’s like yeah like I like oh you’re
10:11
talking I did it
10:12
he’s listening he did it and they
10:14
succeed that’s why the company’s going
10:15
bloop okay everyone I’m sitting there
10:17
listening listening taking no thinking
10:19
how cool would it be and then they hang
10:22
out networking and they’re talking and
10:23
they’re like no Brandon is in there
10:25
listening doing and that’s why they’re
10:27
so successful so for you look at that
10:30
chain there’s four four elements or take
10:33
the right mentor with the strategy
10:34
they’d have absolute certainty where
10:36
they say listen to what they’re saying
10:38
and listen not waiting to be heard
10:41
listen
10:42
then do it what did I say don’t even
10:44
think white like just do it just jump
10:46
off the cliff just I trusted this person
10:48
therefore I will jump off the cliff if
10:49
they tell me to just do it and it gets
10:52
success that’s it that’s it it’s real
10:54
that easy so easy it’s insanely easy
10:57
take out I don’t know why we keep
10:59
complicating this so don’t complicate it
11:02
okay and if you do this thing and you
11:04
have success there’s somewhere in here
11:06
either you didn’t hear right or you do
11:08
it right or you pick the wrong strategy
11:09
if you get the right strategy upfront
11:11
then you listen and you do you have
11:13
success like it it’s inevitable
11:15
inevitability is that the right word you
11:17
can’t not succeed so there you go guys
11:19
hope that helps
11:20
it’s helped you but it also helped you
11:21
people you’re coaching it should help
11:22
like so many so many ways understand
11:25
this guy’s and that’s the key so that’s
11:27
why guys hand in the office today it’s
11:29
Wednesday got a lot of more fun stuff to
11:31
do today I’m excited appreciate you all
11:32
for listening and subscribing the
11:33
podcast if you’re not subscribed go to
11:35
iTunes com subscribe or I guess
11:38
marketing sucks calm there’s a link to
11:39
the iTunes I might be easier and then
11:41
please rate review let us know share
11:43
this if this if you got any benefit from
11:44
this appreciate you as all thanks so
11:45
much for everything and I will talk to
11:46
you all again soon
11:47
everybody would you like to see behind
11:51
the scenes of what we’re actually doing
11:52
each day to grow our company
11:54
if so then go subscribe to our free
11:56
behind the scenes reality TV show at
12:00

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.