Secret #44: Begin With The End In Mind

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey what’s up everybody this is russell
00:01
brunson and welcome to marketing secrets
00:04
so the big question is this power
00:08
entrepreneurs like us who didn’t cheat
00:10
and take on venture capital for spending
00:12
money from our own pockets how do we
00:14
market in a way the less costly our
00:16
products and our services and the things
00:18
that we believe in out to the world and
00:20
yet still remain profitable that is the
00:23
question in this podcast will give you
00:26
the answers my name is russell brunson
00:28
and welcome to marketing secrets
00:32
[Music]
00:34
everyone so i hope you guys are all
00:36
having an amazing day home after two
00:39
days of inner circle master my meetings
00:41
which have been insanely cool all the
00:45
groups are so amazing but this one was
00:48
like emotional I think everybody in the
00:52
group cried at least once or twice or it
00:54
was crazy amazing so amazing just an
00:57
honor to be part of it and be able to
00:58
hang out with entrepreneurs like that
01:01
that are like literally changed in the
01:03
world and so many different markets and
01:04
industries and I wish they just tell you
01:06
has all the stories from everyone but I
01:08
was amazing and then we got the last
01:10
group group for coming the next two days
01:12
so it’s been fun and stressful and
01:15
exciting all wrapped into two one
01:17
amazing thing also it’s been fun I
01:19
mentioned a while ago how I hired a new
01:21
coach and it’s been really really good
01:29
he’s one of the main guys over at the
01:33
one thing names Jeff and it’s it’s it’s
01:39
interesting because I’ve read the I read
01:41
the one thing book um a while ago and a
01:44
member anyone read I didn’t like it I
01:46
think it was the time that had like we
01:48
just launched like 12 companies in the
01:49
air and I was like bitter against it but
01:52
everyone kept like recommending it to me
01:53
it was like that book and essentials and
01:55
came out similar times there was like
01:56
yeah dreams ridden both I was like do
01:58
you want me to focus on one thing I hate
01:59
that I did so I kind of liked the books
02:02
fast forward till last week
02:06
and just kind of got back into it so in
02:09
last week a little bit listen much
02:12
podcasts from the one thing I started
02:15
reading the book I got the main dude
02:18
coaching me Monday mornings and it’s
02:20
really cool it was interesting is does
02:24
he start coaching me I’ve had this like
02:25
I don’t know like a big epiphany big aha
02:29
a big like realization is life then as
02:31
I’ve been coaching their circle last two
02:33
days I’m watching you the people that
02:35
are like leveling up really really
02:38
quickly and there’s like a consistent
02:40
theme behind all the people that are
02:45
that are growing faster so those who I
02:46
mean everyone’s growing but like the
02:48
ones who were like really quick and as
02:51
interesting because the thing so funny
02:54
the thing that I got my coaching session
02:58
was came back to stephen r.covey like
03:01
seven Habits of Highly Effective People
03:02
which I read back in high school and it
03:05
was start with the end in mind it’s been
03:07
interesting as I’ve been going through
03:08
my coaching stuff man first feels like
03:12
Smike a month because I’m pretty quick
03:14
on stuff but you know first exercise the
03:17
enemy do was figure out like what is
03:19
your someday goal like where do you want
03:21
to be someday this it’s not like five
03:22
years from now or ten years like in the
03:23
future
03:24
we’re like what is what is where you
03:26
really want to go it’s been interesting
03:28
is I’ve kind of exercise it’s it’s more
03:31
all come on yes through it is but it’s
03:33
more three or four times to like
03:35
radically different things and I realize
03:37
like one of the big aha so I was going
03:39
through this exercise is that literally
03:41
like my bit my Sunday go I achieved like
03:44
18 months ago it’s about 18 months I’ve
03:46
been just wandering without really a
03:49
focus or like a go other than just more
03:52
right which is interesting and so he’s
03:56
having heat folks in like hey what’s
03:58
which are somebody goal like begin at
04:00
the end of my like like what are we
04:01
trying to get to and so I kind of
04:05
figured out initially okay here’s here’s
04:06
here’s my Sunday goal right and some
04:09
people called me about you your business
04:11
you personally your relationships your
04:13
spirituality whatever I mean whatever
04:15
you’re trying to figure out for yourself
04:16
thank you back okay what do you have to
04:19
have accomplished within five years to
04:21
be able to be on track for your someday
04:23
goal
04:23
it sounds like okay well know that I
04:25
needed to have this in place this baby
04:27
seems to be in place in five years and
04:29
they came back Kate wouldn’t be within a
04:31
year to go hit your five-year goal and
04:33
when you did by the end of this year to
04:35
hit your one-year goal and what do you
04:36
need by the end of this week to hit your
04:39
your you know your your your angle there
04:43
your mother on the month called and so
04:45
as you do this it’s interesting cuz you
04:46
sure get more and more clear on like all
04:48
the steps and it was funny because it
04:49
was like as I did that ice I identified
04:52
my eyes I had the end in mind I start
04:54
going back forward I got to the like the
04:56
things I needed to do I look at my to-do
04:57
list and none of the things on my to-do
05:00
list actually got me any closer to my
05:03
Sunday goal it all scented rose like I’m
05:06
doing all these two dues that are good
05:08
they make me feel good I check off the
05:09
box but none of them are actually moving
05:11
me towards what I’m really wanting and I
05:14
was like whoa what’s the one thing I
05:15
need to do today it’s going to hit my
05:19
goal for then this week we should hit my
05:21
goal in a month you know my way to the
05:23
to the thing and as I started asked
05:26
those questions that like blew my mind
05:27
how how like what’s the one thing is I
05:33
need to focus on was not by any stretch
05:35
when I thought I was gonna be what I
05:37
what I assumed was the most important
05:40
thing is exercise and he wanted me come
05:43
back and like refine it and changing it
05:45
so I kept getting yeah I mean my my my
05:49
some day goal change three or four times
05:51
and I started realizing as I was looking
05:55
at that like like it took me a while to
05:58
figure out I think I don’t still know if
05:59
I have it completely figured out but I
06:01
want the the message that I want to
06:03
share with you guys is just that is like
06:05
beginning with the end in mind the inner
06:08
circle members are having the most
06:09
successes they have a very clear like
06:12
like what’s like the end in my like
06:15
what’s what is it they’re trying to
06:16
accomplish and if they’re it’s easy to
06:18
reverse engineer funnels to make that
06:20
happen
06:20
people are struggling it’s like they’re
06:22
building funnels to be able to sell a
06:24
product or service not with the end in
06:27
mind
06:27
does that make sense it gets a little
06:29
intricacy but it’s interesting it’s like
06:32
I’ve had this really cool experience
06:34
with last two days it kinda reflects I’m
06:35
listening to all my entrepreneurs talk
06:36
and teach and share what they’re doing
06:38
and really start thinking more more like
06:39
what’s my like like what is the N like
06:43
if I need to know really clearly what
06:45
like for my business like need begin at
06:48
the end of mine right like it’s my goal
06:49
to get people clickfunnels as my coffee
06:50
people are too comical coaching is my
06:53
goal their circle is my like what it
06:55
like what is the actual end goal as soon
06:58
as you identify that’s the end goal then
07:00
it becomes really easy to say okay well
07:01
that’s it
07:02
here are the funnels I need reverse
07:04
engineer to get people so that they will
07:07
come up into that thing
07:09
like for example Dean Holland what a
07:13
miner sees me there circle for three
07:14
years now and he basically over the last
07:17
few months probably shut his entire
07:18
company down and rebuild from the ground
07:20
up but this time they’re very clear
07:22
definite like end in my like this is
07:24
where I’m trying to go and then because
07:27
that built out the funnels very simply
07:30
in order you launched in the first 20
07:32
days at 100 and they’re built up a
07:34
hundred six thousand recurring income
07:36
just because he began at the end of mine
07:39
and so I think most of us including me
07:44
I’m guilty of this as well like I mean
07:46
that’s my big thing for last two days is
07:48
like hold ok what’s the end goal from a
07:52
business step away from a live sample
07:53
and also Mike where might a like the
07:55
customer journey the value ladder I talk
07:57
a lot about and doc I’m suitable that
07:58
was a value out of taking somebody
07:59
through but I would save my value latter
08:01
isn’t completely clearly defined that
08:03
get kind of it’s more often change so
08:05
much it’s like I’m really coming back
08:06
now figuring that out um
08:08
Dana Derek’s who when he did his
08:10
presentation was talking his body got
08:11
bigger high so that us as creators wanna
08:13
keep creating and creating and creating
08:14
he says because I he’s like if I look at
08:16
my value out her like it kind of goes up
08:18
a little bit at Sprint’s lot splits off
08:20
I can three different places and some of
08:21
us go up and some don’t and like it’s
08:23
really mushy really quick he said he
08:25
rise like he had to clearly define like
08:27
the value ladder I can go on from here
08:29
to here to here so now he’s got like
08:31
he’s beginning with the end in mind
08:33
and when he said was interesting that I
08:35
was it’s funny cuz something I’ve been
08:37
like recurring thought I’ve had in my
08:38
mind as well was okay I can’t I can’t
08:42
keep creating new stuff that just like
08:45
spurts off
08:45
my value ladder and schist people all
08:47
over the place like if I need to get my
08:49
creative juices out there and create
08:50
something the things like create need to
08:52
be on the front end the value ethically
08:54
should only be free plus shipping or
08:55
they should only be low taking things to
08:56
get somebody in but the back value I
08:59
should never ship it should never change
09:01
like that should be just a thing that’s
09:03
there and man like I just resonate with
09:07
that I just say okay I obviously have my
09:10
value ladder I got things in place but I
09:11
need to really specify like this is the
09:15
path the process the order and then just
09:18
focus on again the front and stuff so
09:20
it’s exciting I’m working on cuz I’m so
09:24
cool I wish I wish I could show you guys
09:26
you will see it soon probably 30 days
09:29
away from rolling it out he’s not like a
09:32
big like product launch or anything it’s
09:34
a subtle it’s a subtle what I’m calling
09:37
an ascension funnel that is almost like
09:41
a video game to send people through our
09:44
value adder
09:44
and to be able to accomplish their to
09:49
get people to like again the end in mind
09:51
link get him to that spot some crafting
09:55
we’ve got the design of it done we got
09:56
in the pieces and I’m figuring out again
09:59
the path so you’ll see it you’ll
10:01
probably start getting emails you’ll you
10:04
you may not be aware of it so please
10:06
watch watch time doing a PC and email
10:08
you click on in there’s a cartoon thing
10:12
then you know that it’s being executed
10:15
I’m gonna be sharing that funnel hack
10:17
live though for the Hawks live probably
10:22
long as it works again which I’m pretty
10:23
sure will
10:25
nobody talks about extension funnels
10:27
because nobody’s really executed one
10:29
that I have seen successfully for almost
10:31
I don’t have six years and then when I
10:33
saw was just related intimate
10:36
behind-the-scenes access to the person’s
10:38
business who was doing this so anyway
10:40
I’m gonna be mastering and perfecting it
10:42
and will be showing a funnel hacking lab
10:43
so if you have got your tickets yet and
10:45
go to phone hacking lab comm the event
10:47
cell suppose we gonna live next week but
10:49
about time you guys hear this it
10:50
probably be live or close to live so I’m
10:52
very pre-sold welcome to take it so we
10:55
don’t have a ton left so if you want to
10:56
come to the event and I know you do I
10:58
would go to
10:59
Oh hiking live.com ASAP and get rid of
11:02
your ticket so that’s that’s the game
11:06
plan so anyway the last name Swan case
11:07
says again so many of us we start our
11:10
business with like here’s a product we
11:12
start building funnels based on that
11:14
product there’s nothing wrong with it
11:15
let’s have another supposed to do is how
11:16
I’ve done it a lot of times because that
11:18
I think we get lost in the weeds of
11:21
where we’re trying to go and then
11:22
oftentimes we never get there because we
11:25
don’t know where we’re going and again
11:27
as I’m working with with my coach on
11:30
this which has been really fun it’s just
11:33
cool because it’s like I’m clearly
11:34
finding you know my Sunday goal clearly
11:37
defining the end and then from there I
11:39
can reverse-engineer all the pieces I
11:41
need to make that happen I think the
11:43
same thing is true with funnels is just
11:44
begin with the end in mind like where do
11:46
you like what’s the top of the value
11:47
attic where do you really want to take
11:48
people and figure that out and then you
11:51
can reverse the educate to do that here
11:53
the funnels I need and then you you’ve
11:55
gotten Iowa path in the process so
11:57
anyway it’s exciting I love it I love
11:59
this game I love my entrepreneurs I love
12:01
in your circle I love all of you guys I
12:03
love clickfunnels like having the time
12:07
my life and hopefully awesome doing and
12:09
it’s helping do my best
12:10
it’s funny I was I was reading somebody
12:15
I care about wrote a really cool post
12:16
about about what we do and I was reading
12:18
and then in the comments are three or
12:20
four people that I guys I just like
12:22
Russell I just can’t connect to them I
12:23
don’t like his energy and like whatever
12:24
and it’s just like like kills me cuz
12:27
anyway it’s it’s just tough cuz like I’m
12:31
always trying to give and a serve and do
12:34
it ever I can and and I hate when I
12:37
don’t connect everybody but that’s okay
12:39
as well and hopefully that my message
12:42
gives to you and the year I will take
12:44
whatever it is you share at people
12:45
people connect to people like I would
12:47
never connect with it hopefully you can
12:48
connect with them and you can change
12:49
them nationally my goal so hopefully I
12:52
connect with you and if I do
12:54
that’s that’s the key and then take your
12:56
energy get out there to share your
12:58
message let people and and change the
13:00
world the way you can because
13:02
unfortunately not everyone always gonna
13:03
like me and that’s the same for you
13:06
diver doesn’t like you but the people
13:07
who do they they’ll hear your voice and
13:11
they’ll come to you and you’ll be able
13:12
to help them and serve them and they’ll
13:14
make quality of their life so much
13:17
better which in return will make quality
13:19
of your life so much better so that’s
13:21
what I got tonight you guys appreciate
13:23
you all I’m gonna go to bed
13:25
get ready for inner circle tomorrow and
13:27
that’s about it so see you guys soon all
13:29
right would you like to see behind the
13:32
scenes of what we’re actually doing each
13:34
day to grow our company
13:35
if so then go subscribe to our free
13:37
behind-the-scenes reality TV show at
13:41
www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.