Secret #45: Some Of My Favorite Highlights From This Week's Inner Circle Meetings

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody its russell brunson
00:01
welcome back to marketing secrets this
00:04
is the day after the mastermind and I’ve
00:07
got a whole bunch of secrets to share
00:08
with you guys so the big question is
00:11
this power on viewers like us you didn’t
00:14
cheat and take on venture capital for
00:16
spending money from our own pockets how
00:19
do we mark it in a way the lets us get
00:20
our products and our services and the
00:22
things that you believe in out to the
00:24
world and yet still remain profitable
00:27
[Music]
00:39
everyone so inner circle mastermind just
00:42
ended we’ve been going basically at
00:45
eight days in a circle mastermind
00:46
meetings this week break so I had Group
00:48
one came Monday Tuesday group were 25
00:52
entrepreneurs and Wednesday Thursday
00:53
then a week off the Monday Tuesday
00:54
Wednesday Thursday so four groups of a
00:56
hundred four groups of 25 equals a
00:58
hundred entrepreneurs in their Manor
00:59
circle and it’s it’s a cool group cuz
01:01
it’s interesting watching out everybody
01:03
within this group every year after year
01:05
every keeps growing together and you
01:08
know people first came in a while ago
01:10
somebody was trying to get their
01:11
businesses launched now it’s like
01:12
everyone is at the point where they’re
01:14
doing you know like last last set of
01:17
meetings everyone is doing like 30 to 50
01:18
grand a month and this set of means ever
01:19
it’s been like 100 to 200 grand a month
01:21
like everyone together as a group is
01:23
just keeps leveling up we’ve had a
01:25
couple a couple members break the
01:26
million dollar month marking out
01:27
everyone else like that’s what our
01:28
gunning for it’s just so inspiring so
01:31
cool to watch watch what’s happening and
01:34
the businesses and industries are so
01:35
different we have everyone from dr.
01:42
Weibull Pamela Lyle who is helping
01:44
doctors who commit suicide helping them
01:46
to to not commit suicide and literally
01:49
saving lives to people teaching business
01:51
to teaching dentists to teach it I just
01:54
and everything in between
01:56
like so many just amazing people and in
01:58
fact I’ve got from this meeting oh those
02:00
who watch the video these are my two
02:01
notebooks one we got completely filled
02:03
up one got halfway filled up like that’s
02:05
a lot for for one set of meetings so
02:08
anyway it’s amazing obviously I can’t
02:10
share everything because okay
02:12
eight days but there were there’s so
02:15
many cool things I wasn’t sure just
02:17
couple things I’m flipping through here
02:18
maybe with next few weeks I’ll share
02:20
just other cool thoughts and ideas so as
02:23
I’m filming to my page it’s just some
02:24
things that I jotted down there were so
02:27
so powerful one was from alison prince
02:28
who she was talking about with her
02:32
course that she celebrates the people in
02:35
her community and she says that when she
02:37
wins do they celebrate me because I
02:39
celebrate them I thought how cool is
02:41
that because as you is your find more
02:45
success she has probably noticed that
02:46
people around you like you think they
02:48
ever gonna be happy for you but says
02:49
usually the opposite weather like
02:51
they’re not happy and it’s just weird
02:52
can under me like you should be happy
02:54
for me like like I’m like a very success
02:58
but when you’re depressed everyone like
03:01
all me to come and like everyone loves
03:02
you but when you have success usually
03:04
people aren’t happy and it’s weird and
03:05
so it’s kind of cool like it’s in your
03:07
communities as you celebrate their
03:08
success they celebrate yours and so it
03:10
gives you a spot to be able to like talk
03:12
about like your wins and get people to
03:14
celebrate with you so that’s kind of fun
03:16
what else so many cool things one thing
03:22
all from from from Alex and Layla they
03:26
were talking about in their ads but they
03:28
actually say what they’re really feeling
03:29
most was right ads we’re talking about
03:30
postured like number one top secret blah
03:33
blah blah whatever and was cool they
03:35
talked about in their ads that they they
03:37
literally an ad say hey I feel like a
03:38
cheesy person write an ad by needing
03:40
this message out to you and like I’m not
03:41
gonna you know like and like you
03:43
probably thinking this right now but I
03:45
want to make sure that you and just kind
03:47
of like breaking down those those
03:51
barriers in the ad because like it’s an
03:53
ad and people know it’s an ad so instead
03:54
of like being an ad like actually having
03:56
fun with it and if you saw what their
03:59
acquisition costs were like it works
04:02
really good oh another cool thing was um
04:05
no time to talk about you know company
04:07
exciting KPIs right so key performance
04:08
indicators like things like that but one
04:10
thing that Alex Scharffen said they said
04:12
that every one he said if you look at a
04:15
sports team there’s two things they all
04:17
have right that’s a football team I
04:18
played would your goals like my goals
04:19
win the Superbowl and being the Hall of
04:21
Fame so it’s like there’s a super goal
04:22
there’s a Super Bowl goal which like
04:24
their goal then there’s
04:25
like the legacy goes to the Hall of Fame
04:27
so as Cooley’s talked about like for
04:28
your company what’s your Super Bowl goal
04:29
and what’s like you’re a Hall of Fame
04:31
goal and then also within your
04:33
organization I help working with your
04:35
team members like what’s their Super
04:36
Bowl like what’s like what’s a win for
04:38
your company they know what it is I
04:40
don’t think my team knows I haven’t
04:42
really scheduling this is our goal is to
04:44
like this is how we get to the Super
04:46
Bowl it hasn’t ever been defined as like
04:48
this is the this is the thing and
04:52
there’s how we can the Hall of Fame I
04:53
think now that like that’s the thing in
04:55
my head on my god so excited like I
04:57
figured like what’s our what’s our
04:58
company’s Super Bowl goal and what’s our
05:00
Hall of Fame goal and and then we have
05:02
those like it becomes more more clear
05:04
more tangible dated Derrick’s awesome
05:09
talking about a bunch of stuff one
05:11
things he wrote a new book called the
05:12
dream 100 which is a big concept that
05:15
ever again I talk about all time nobody
05:18
ever does it and my quote at the top
05:19
says this is a foundation for our entire
05:21
company if I didn’t dream 100 yet it’s
05:23
time to start go back to listen to any
05:25
my stuff on dream 100 but that’s how we
05:27
built this holy figure out what when our
05:28
market was what our blue ocean was have
05:29
we figured out where customer like
05:31
everything we’ve done is based on the
05:33
dream 100 concept so many good things
05:38
here I don’t even know where all this is
05:42
one so Brian Bowman such a such a stud
05:45
he had a really cool like emotional
05:48
presentation and he talked about how he
05:52
was doing like he was working hard and
05:54
moving forward and getting things done
05:55
and he had a coach it was one of um one
05:57
Garrett White’s coach on the warrior
05:58
week coaches and he asked like we know
06:00
what’s your targets like this is what
06:01
I’m going for and then he asked him said
06:03
are you operating in a sense you
06:05
operating with a sense of urgency and
06:07
Brian like well he’d been working hard
06:09
and hustling all kind of things he’s
06:10
like am i operating with a sense of
06:12
urgency and I don’t have permission to
06:14
tell his stories behind what what and
06:16
how but as soon as he had that thought
06:18
in his mind like everything shifted for
06:20
Mike he went and like said like just
06:23
moving things towards the goal he’s like
06:25
I gotta act like I need to operate to
06:27
search the sense of urgency I think how
06:29
many times of us like yeah we’re working
06:30
forward we’re moving towards things I’m
06:32
gonna launch my products I’m damn right
06:33
I’m lovable whatever our thing is right
06:36
but it’s like okay that’s good but are
06:38
you operating with a sense of urgency
06:39
like is this do it like when is this
06:40
this needs to be urgent if it’s not
06:42
urgent you’re never gonna do it so are
06:44
you operating with a sense of urgency
06:45
and like if that was so powerful like
06:49
how many times do we not do that many
06:50
times we just kind of wandering doing
06:51
our thing and it’s not urgent because of
06:53
that Days turn into weeks weeks turn
06:55
into months months from the new year
06:56
sometimes you never get it accomplished
06:58
you know I think one of the big reasons
07:00
why we’ve had so much successful quick
07:02
phones is because we we do operate with
07:06
a sense of urgency I’m always stressed
07:07
now which maybe is to my downfall it’s
07:09
also sometimes it makes me tired all the
07:10
time but I think it’s interesting like
07:14
operating sense of urgency having that
07:16
as a as the thing that we are thinking
07:18
through all the time so many good things
07:20
what else what else Natalie Hodson
07:22
talking about the power of vulnerability
07:24
how vulnerable D is the ultimate human
07:27
connector you know so many of us like we
07:29
try to be postured and perfect and
07:30
that’s why because we’re trying to get
07:34
connection we think people want to see
07:35
it’s perfect and instead of like
07:37
actually pushes people away and how
07:39
vulnerability is the big secret it’s
07:41
interesting um she Natalie just joining
07:44
her circle but she came to our fat event
07:46
in February so is that five or six
07:48
months ago and she was telling the story
07:51
she um she was creating she’s in the
07:53
fate of the weight weight loss fitness
07:55
market and she was out she was working
07:57
out live I’m like live-streaming
07:58
Facebook live whatever and she didn’t
07:59
work out and she’s you know she’s mom
08:01
she’s got two kids and during her
08:03
workout she wet herself on camera live
08:06
in front of the entire world and like
08:07
how embarrassing it was and obviously
08:09
that’s embarrassing when most people
08:11
would never talk with it again they
08:12
would leave the video and they’d run
08:13
away from it but instead she rides like
08:15
hey I mean I’m struggling with this I’ve
08:16
had other people probably are too and
08:18
maybe I maybe I can help them and she
08:21
found she found a business partner or
08:23
you know a Content person who that’s
08:25
they specialize in is like helping women
08:27
to strengthen their pelvic floor so that
08:29
you don’t have those issues and she
08:30
created a $37.00 book teaching the
08:33
process and she put it out there and on
08:35
a sales page she’s got pictures of her
08:36
on a livestream with Pete pants in front
08:38
of the entire world and she talked about
08:39
this problem that she has and she knows
08:41
all the women have anyway from February
08:43
till now she sold 50,000
08:46
copies of a $37 books over a million
08:48
dollars in sales and pick out how many
08:50
women is life she’s been able to affect
08:51
because she didn’t pass herself and come
08:53
off perfect all the time because she was
08:55
willing to be vulnerable and it’s just
08:57
such a powerful thing like I look at the
09:00
times in my life that I’ve gotten real
09:02
connection my audience does not when
09:03
I’ve been like sharing the highlight
09:05
reel like we like to do any what’s good
09:08
to do is sometimes like to touch all
09:09
however like hey I’m awesome just make
09:10
sure she knows but I tell the truth and
09:13
then break it down and that was been a
09:15
theme in fact the the third inner circle
09:17
group I think I’ve never seen so many
09:19
tears the girls were crying the men were
09:22
crying everyone’s crying
09:23
but because people actually got
09:25
vulnerable and shared and that’s been a
09:26
big theme to inner circle like you got
09:27
other masterminds and people are sharing
09:29
the highlight role and bragging about
09:30
stuff worth us it’s like everyone has a
09:32
chance so they share here’s what we’re
09:33
doing awesome
09:34
let me get volatile and be sure that
09:36
it’s actually happening and then we work
09:37
at that level and it’s just it’s
09:39
different and it’s interesting and it
09:40
causes real actual change so anyway it
09:44
was amazing I wish I could take all you
09:46
guys along on these journeys but I’m a
09:49
lot of run inner circle members gonna be
09:50
speaking at final hiking live the sales
09:52
page for lucky lively gonna live next
09:53
week it’s that final hiking live.com and
09:55
you know a chance to hear now is I’m
09:57
talking about power vulnerability lies
09:59
are there people I pick our speakers for
10:02
the most part from inner circle members
10:03
to have a chance to see them present
10:05
here if my office couple times a year I
10:07
get to know them intimately I understand
10:09
their business understand where it fits
10:10
with what I want to share their audience
10:11
and so a lot of movies speaking at this
10:13
and and so yeah if you’re not if you
10:17
don’t have tickets yet when they go live
10:18
next week get them we pre sold out over
10:21
a thousand tickets
10:22
I think another I don’t know how many
10:24
left not a lot so if you if you want to
10:27
be there you know you need to be there
10:28
and you do like now is the time like if
10:31
I’m liking live.com be on the waiting
10:32
list and wait my guess is probably
10:33
Tuesday it’ll go live so by time you
10:35
hear this may be live but make the
10:38
effort to be there it’ll be worth it I
10:39
promise you it’ll change your life
10:40
forever
10:41
there’s can be a lot of fun so yeah
10:44
that’s basically the best spot to get
10:45
the actual highlights of Arafa on rockin
10:47
live and so anyone that said you guys
10:49
appreciate you thanks so much for
10:50
listening in today the podcast and we’ll
10:52
talk together again soon
10:53
bye everybody want more marketing
10:55
secrets if so then go get your copies of
10:57
my two best-selling book
10:59
book number one is called expert secrets
11:01
and you get a free copy at expert
11:03
seekers calm then book number two is
11:05
called dot-com secrets and you get your
11:06
free copy at dot-com secrets calm inside
11:09
these two books you’ll find my top 35
11:11
secrets to leave use to become the
11:13
fastest-growing non VC back-sass startup
11:16
company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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