Secret #48: What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
and welcome to the marketing secrets
00:03
podcast so the big question is this
00:06
power entrepreneurs like us who didn’t
00:09
cheat and take on venture capital we’re
00:11
spending money from our own pockets
00:13
probably mark it in a way to let us get
00:15
our products and our services and the
00:17
things that we believe that out to the
00:19
world and yet still remain profitable
00:22
that is the question in this podcast
00:24
we’ll give you the answers my name is
00:27
russell brunson
00:28
and welcome to marketing secrets alright
00:35
everybody hope you guys are awesome
00:36
today I am actually in the car and don’t
00:39
worry I’m safe don’t yell at me Russell
00:40
you’re gonna die I got my phone mounted
00:43
so we’re safe just gonna be talking
00:45
about you look at the camera unless I’m
00:47
not gonna stop don’t look at the camera
00:48
but excited for today X him to a
00:52
doctor’s appointment let’s hope I can
00:54
find that I’m a little late but that’s
00:56
kind of typical for me so anyway a lot
01:00
of fun stuff happening now and just
01:02
wanted to share some some stuff because
01:03
hopefully it’ll help some of you guys
01:04
because I’m sure you guys are all going
01:05
through some stuff right now as well so
01:07
a couple things yesterday yesterday I
01:12
saw it’s funny somebody posted in one of
01:18
our groups a message about their
01:24
critiquing the webinar I did last week
01:26
some context on the webinar so this is
01:28
webinar that we had the idea on Tuesday
01:31
I had right brand new slides from
01:34
scratch and Tuesday so basically I’d
01:37
like I all a Wednesday and half a day
01:40
Thursday Saturday and a half to all the
01:41
slides like and I mean like 160 slides I
01:45
had a registration page way to promote
01:47
it all this stuff like in under a 48
01:50
hour period of time so a lotta stuff
01:52
happen right I came back told me as much
01:54
about it but what else I’m done we
01:57
launched it and we have I can eighty one
02:00
and a half percent opt-in rate after
02:01
over 10,000 opt-ins which is insane
02:03
highest converting one I’ve ever had
02:05
right number two
02:07
is we were selling a similar offer but
02:10
we’re kind of changing it some to our
02:14
old funnel hacks but we’re changing it
02:15
we increase the price we change the
02:17
training a little bit so it’s it’s a
02:19
similar offer but it’s but it’s
02:21
different so a lot of stuff going
02:22
against me most of the people in our
02:24
list have heard me do the webinar
02:25
selling them then the main thing
02:27
probably 100 4 times so I needed wanted
02:31
to make a new version so this and if
02:33
this whole new thing that showed much
02:34
stats analytics was just a really cool
02:36
thing right so we do the whole thing I
02:38
put it together I literally as I you
02:41
know get over $10 bill registered and
02:43
I’m cranking out slides all what’s the
02:45
point where the webinar started
02:47
he was 3:00 Eastern or 3 mountain time
02:48
it started and I probably had 75 so my
02:51
slides down that point so I didn’t time
02:53
to finish I probably need another final
02:55
three or four hours to actually get it
02:57
done but I ran out of time so literally
02:59
as the clock hit 3 I’m like copying and
03:01
pasting all my slides my little
03:02
presentation of my new one cuz I have no
03:04
time to actually finish it which is
03:06
crazy right so then we start the webinar
03:08
and and we started going and you know
03:12
I’ve never used we’d never had a webinar
03:14
that had that me he’ll register so we
03:16
use doom instead of GoToWebinar which I
03:17
was nervous about because I’ve always
03:19
use a good webinar it’s like good old
03:20
faithful
03:21
we started tried science tried zum-zum
03:23
has the capacity to do I think 3 or 5
03:26
thousand people live plus you can stream
03:28
into Facebook so you know Facebook
03:30
library YouTube live things like that so
03:31
I was like let’s try it I don’t scare
03:33
you try some huge much skill on
03:34
something like yeah this many people
03:35
register for but I was like you know
03:36
what let’s just we keep talking about
03:38
trying it and but we’re scared it’s not
03:40
gonna work at scale but one way to find
03:42
out Forks and scales if you just do it
03:43
so right alright let’s just do it
03:44
worst-case scenario we lose millions of
03:46
dollars to pray
03:47
so we do it and so I start and at first
03:50
like it’s all frozen up like it’s not
03:52
processing all I’m like huh and finally
03:56
I’ll get on people can hear it but I
03:57
can’t see questions and like I’m gonna
03:59
try to hover over the thing there’s a
04:00
little spinning circle and but people
04:02
could hear me so I was like alright
04:03
and we’d re-click record it’s already
04:05
streaming to Facebook’s I’m like I just
04:06
gotta go so I started the presentation
04:08
I’m like there’s like 30 people my
04:10
office not 30 I’m exaggerating
04:12
8 people in the office like we’re trying
04:14
to get things set up reg you things
04:15
working they’re talking I’m trying like
04:16
don’t talk I’m just doing the webinar
04:17
now and I’m stressing out and you know
04:19
again the slides aren’t done in my head
04:20
I go mad about that and I haven’t had a
04:22
chance to go through the slides you have
04:23
known if the transitions are working
04:25
like all the stress of the moment like
04:27
just insane so I started kind of going
04:29
and man I totally like I’m fumbling as I
04:32
start because I I’m kind of overwhelmed
04:35
because of the slides not working I’m
04:36
overwhelmed because of just the stress
04:37
of it all and it’s the first 5 15 is I’m
04:40
just like fumbling and I can’t get like
04:42
my rhythm you know if those he get the
04:43
rhythm you like it took me probably 15
04:45
20 minutes right before I finally start
04:47
getting the rhythm but then even with
04:48
that because it was a new webinar like
04:50
it I didn’t know super well like where I
04:52
was going like I kinda remember excited
04:54
just created it but like I had never
04:55
done it before so I don’t really know
04:56
where I’m going I’m trying to like do it
04:57
alright and so anyway do my best in you
05:02
know the confines that some reason had
05:04
this weird thing where I just said these
05:05
crazy confines for myself so we had
05:07
probably a day and a half total time
05:09
didn’t know they actually excuse me it
05:11
was the Oh was it was the night before
05:15
yeah I started on slides at 4 p.m. the
05:18
webinars next day 3 so I had like 11
05:21
I had 20 was the 24 hours total I just
05:24
sleep in the middle there so I think
05:25
we’re up all that night to like to
05:27
working on slides next morning came
05:28
anyway
05:29
so it was like less than 24 hour period
05:30
to do all 160 whatever slides for a new
05:33
presentation I’d ever done before and
05:35
then give it live in front of a lot of
05:36
people end up having about 3500 people
05:38
on live and he we had 11,000 watched on
05:41
Facebook but that kind of ebbs and flow
05:43
so I think we had it on on our just like
05:45
four to five hundred people on Facebook
05:47
so yeah it was crazy
05:49
so do the webinar do the presentation do
05:52
the pitch and it gets first under the
05:54
pitch there’s also some confusion and
05:55
questions and things coming up I didn’t
05:58
need a time to plan for because I was
05:59
gonna pitch it this way but I was using
06:00
slides from my old presentation didn’t
06:05
make any sense but then powerful thing I
06:08
did is as the night before I was trying
06:10
to do this I I messaged like 20
06:12
different people in my inner circle
06:14
there were just people that are killing
06:15
click funnels in different markets and
06:17
industries like he can you guys jump on
06:18
tomorrow Frank an hour and just tell
06:20
your clickfunnels story and there I go
06:21
sure and like amazingly these I they all
06:23
show up so I know the webinar and then
06:25
I’m trying to like do the interviews but
06:27
like my computer’s frozen up the zoom on
06:29
my computer’s frozen ups I can’t like
06:30
actually interview anyone I’m like we
06:32
have all these amazing people who took
06:33
an hour out of their life to like be
06:35
here and I can’t even communicate with
06:36
them
06:36
so it took us by 10 minutes to figure
06:38
out my finger couldn’t do it so we had
06:40
switched the presenter to to mark
06:42
computer on our team so that we were on
06:43
his computer and so then we’re so then
06:48
we’re I got to work so I’m doing the QA
06:50
through his then people can’t see the
06:51
screen so I’m like and some try like do
06:54
call actions throughout and like know
06:56
the countdown clock or the Kohei just it
06:59
was just kind of like it’s almost sorts
07:01
of messed up right so many problems so
07:03
many issues we’re doing the glide Q&A;
07:04
and that part it went for an hour but it
07:07
was really good people’s q and A’s are
07:08
so good and I’m praying I might please
07:10
let the zoom recording stuff work
07:13
because I we want I needed to use these
07:15
recordings somewhere else please like I
07:17
want to use them again and luckily the
07:19
recorders came out so we do the webinar
07:21
and finally ends it’s like three and a
07:23
half hours and start time till this
07:25
point and slept literally more than a
07:28
few hours and last 24 hours and tired
07:30
I’m worn out and who’s like a thousand
07:31
degrees in my office because every was
07:32
in there and like it’s just done I’m
07:35
soaking wet from sweating and I was like
07:37
oh and I we finally end the whole thing
07:40
we could figure to actually end it so
07:41
like my don’t talk guys cuz like like
07:44
zooms froze on my computer we can’t even
07:45
end the event and I was just crazy
07:49
finally we figured like kick it off and
07:50
end of the event it was like done it
07:52
wasn’t stream at Facebook anymore and
07:53
that ever starts like cheering and
07:54
clapping I was like did we sell any cuz
07:56
I to knows and so uh finally we get done
08:02
and we look at sales and it was crazy
08:05
the highest-grossing webinar I’ve ever
08:08
done to date I’ve done a couple of
08:10
webinars in my in my decade and a half
08:13
and this a game now right so it was
08:17
really good and obviously were things
08:18
that I need to fix um want to fix and
08:21
change and all that kind of stuff so I
08:22
sent emails basically telling them hey
08:24
the webinar replay crashed which is kind
08:26
of true I do have a backup but I was
08:27
like I want to show to everyone like I
08:29
want to actually finish the slides and
08:30
all kind of stuff so this week actually
08:32
two days I’m gonna redo it again live or
08:34
always people hopefully I’ll have my act
08:36
together and you know they’re probably
08:38
like not convert as well because I’m all
08:39
polished now but I want to clean it up
08:41
and just get all the things in right
08:42
order in my place
08:43
thank you the presentation right so
08:45
we’re gonna get in Thursday but it was a
08:47
again highest octane Riverhead highest
08:49
grossing weapon I’ve ever had like so
08:52
many amazing things were super proud of
08:53
ourselves all sorts of stuff and then
08:55
yesterday I’m back to the office I
08:57
logged into Facebook just to check out
08:58
what people are posting on the book of
09:01
faces and some
09:03
dude one of our coaching programs he put
09:06
he posted this this long post about how
09:11
my webinar was fugly and how he watched
09:13
it how sick to his stomach he got high
09:14
broke on my own rules and how it wasn’t
09:16
truly a blue ocean it was a improvement
09:19
offer and and and then he had a thirty
09:21
minute video critiquing everything and
09:23
in the video he’s like you know to quote
09:25
Russell he said this yeah he bubbled up
09:27
a blood and and and you’ll click France
09:30
we know it’s good but it’s not great
09:31
anyway make just food for 30 minutes
09:33
this is another thinkin let me say
09:36
somebody who paid me to coach them to
09:38
teach them how to do a webinar so our
09:39
for the context like he’s in a coaching
09:41
group specifically dedicated teaching
09:43
people how to do a webinar right in his
09:46
comedy offices I tried to join your
09:47
circle I couldn’t afford the twenty five
09:48
thousand so he’s someone who’s trying to
09:50
lose paint mean good money to learn to
09:52
webinars just I have no money whose bank
09:54
account to pay for my coaching program
09:56
so instead what he decides to do is
09:58
spend how many hours of his life
10:01
critiquing my webinar and tell me why
10:03
was the ugliest webinars ever seen and
10:05
all the things I did wrong I broke my
10:06
own rules
10:06
and on always had things
10:09
and I read this any Marshall video so I
10:11
was like so like just annoyed obviously
10:13
dumbfounded and I’m just doing I’m like
10:14
I don’t even know how to respond like I
10:17
don’t even know should I be angry so I’d
10:19
be happy so be grateful aside be like
10:21
like all these emotions right so I go to
10:23
the whole like range of emotions for my
10:25
pissed like I have a flat kill him -
10:26
like thank you maybe yeah we’re like no
10:28
I you know and all these things in
10:30
between and and all I can bring him to
10:32
my head was the quote from Theodore
10:34
Roosevelt and I’m driving her now or
10:35
else I would read it for you but it says
10:37
something like this he says it’s not the
10:39
critic who counts it’s not the man in
10:41
the arena and points out how the doer of
10:43
good deeds has messed up it’s the man
10:46
who’s in the arena whose face is marred
10:50
with dust and sweat and blood and tears
10:52
who maybe he fails but at least he fails
10:55
while daring greatly so that his
10:57
position will never be with those cold
10:59
and timid souls who knew neither victory
11:01
nor defeat
11:01
and that’s my paraphrase of it Roosevelt
11:06
said a way cooler than me but you get
11:07
the gist and so my response I just carve
11:10
and I just copy that and I pasted it I
11:12
said hey man here you go and I posted it
11:15
and then I left one other comment and
11:17
I’m sure that it was missed by him and
11:20
probably most people but what I said was
11:23
if I just watched somebody
11:27
do a million dollars in an hour the last
11:30
thing I would do is critique them on
11:32
what they could do better what I would
11:34
do is I would zip my lips I would take
11:37
notes I look back on the decade that I
11:42
went through trying to learn this craft
11:44
in this business and this you know and I
11:46
was I was speaking at events every
11:48
single weekend and I was I was doing my
11:50
presentation I was watching the speakers
11:52
and and I watched some speakers who were
11:53
horrible but I watched their
11:54
presentation how they do and I was like
11:55
wow those how they did that cool thing
11:58
like that was awesome and I would take
11:59
that piece I would add it back to my
12:00
thing I like snow sometimes like when I
12:02
was cool I would just I would I never
12:04
once looked at so much presentation in a
12:06
critical route to trying to figure out
12:08
like the things they did wrong so I
12:09
could so I could coach them through how
12:10
to do a better write that was never that
12:12
thought never crossed my mind in a
12:14
billion infinity years no one saw the
12:16
cross mine is like what is this person
12:18
doing that I can use I’m like oh like
12:20
the way they did that the way they made
12:21
that transition the way they closed even
12:22
people who who sucked who did not do any
12:25
good I still was watching and paying
12:28
attention and trying to figure out what
12:29
were the Nuggets for me and I think what
12:33
I can’t really comment exactly there’s
12:34
something to the point I’m just like
12:35
next time someone does a million dollar
12:37
I said no I said message me you next
12:39
time you do a million dollars in an hour
12:40
and and let me know because I want to
12:42
watch that webinar and then I’m gonna
12:44
take notes and not give you feedback
12:46
because that’s like that’s the thing so
12:49
I just want to kind of put that out
12:51
there cuz
12:52
I think a lot of times we get too smart
12:54
for our own goods we’re trying to
12:55
critique people and it’s like that’s not
12:57
your job like that’s not your role if I
12:58
if I can all honestly if I wanted to
13:01
your opinion I would have paid you for
13:02
but I haven’t therefore don’t give me
13:04
your opinion
13:05
listen you paid me and maybe I didn’t do
13:08
it perfect maybe I did an entire webinar
13:09
in less than 24 hours maybe there was a
13:12
billion things happening at the time and
13:14
yet in spite of all those things like it
13:18
was the highest-grossing webinar of all
13:20
time for us and so it’s like it’s like
13:24
yeah I know there were things wrong like
13:26
I’m fully aware so I’m redoing it this
13:28
week is like I didn’t even a chance to
13:30
finish my slides the last 40 slides I
13:31
copy and patients from a different
13:33
presentation because I ran out of time
13:35
like yes I can critique myself too but
13:38
until someone’s paying you for your
13:40
advice don’t don’t give me advice sit
13:42
back and listen I’ve done a couple of
13:45
podcasts recently like you as a student
13:47
should be like you pick your mentor so
13:50
pick your mentor then stop listen and
13:53
then do they say don’t be a well you
13:55
actually said this like dude that’s not
13:58
you that’s not your role like you stop
14:00
listen and I say that at the same time
14:04
that that I want to always be coachable
14:06
and I and I feel like I’m a very
14:08
coachable person I have multiple coaches
14:09
working with me and if that sex in my
14:12
life but the difference is that I paid
14:14
those people for the advice because they
14:15
are at a level of beyond me in that
14:18
thing that I want to learn how to do
14:20
and so I would never sign up for who
14:24
knows John Carlton’s copywriting course
14:25
and when I was in their critique his
14:27
sales letters and tell them how to do it
14:28
better in a billion years I would say
14:30
dude I’m paying you any of those things
14:32
I might do different or things that
14:33
might be better but I am listening
14:35
because I paid you I’m paying attention
14:37
I’m trying to find the pieces of gold
14:39
that I can then apply back to my thing
14:40
and yeah so I hope for everybody else
14:44
who was watching that you know it was
14:46
imperfect thing and hopefully first off
14:48
that was inspiration to you to see Wow
14:50
Russell screw up a lot and it still made
14:52
a bunch of money maybe there’s something
14:54
here and second off I hope that you
14:56
learned that you’re watching I did an
14:58
episode by a year ago about like
15:00
watching the magician’s hands like I’m
15:01
trying to make I in my books in my
15:03
podcast these places I tried show I got
15:05
hold things back I hope you see that I
15:07
just like here’s everything I try to
15:08
give it to you see see it all but then
15:10
when I’m doing the thing like like watch
15:12
and pay attention and listen like watch
15:16
the magician’s hands at work and see
15:17
what they’re trying to do and try to
15:18
understand it don’t try to critique and
15:19
bake Oh like no that’s not that’s not
15:22
that’s not gonna help you or them
15:25
watch and learn and that’s all that’s my
15:28
message for today so anyway hope that
15:29
helps hope you guys enjoyed this story
15:30
it was a lot of fun I’m excited webinar
15:32
again on Thursday
15:32
hopefully I’m screwed up by fixing it so
15:35
that’s it I’m gonna let you guys go
15:37
appreciate you all hope you have an
15:38
amazing day go out there to change the
15:40
world and I said if I knew webinar in 24
15:42
hours I’ll give you guys Lee’s 40 eggs
15:44
I’ve been in a few times you have 48
15:46
hours to get your webinar done and
15:47
launched we have actually gone through
15:49
our two new two comic of coaching which
15:50
is all about getting their webinar up
15:51
and launched live and some people gone
15:52
through the training we’ve done three
15:54
cycles of it now they go through three
15:55
cycles and launch the webinar it’s like
15:56
just do it
15:58
Russell we’re at the webinar software
15:59
crashes yeah if I could’ve crashed you I
16:01
just did it
16:03
doesn’t close right let’s do it okay
16:05
then just do it again if it doesn’t
16:06
court like just do it just go out there
16:07
and just just do it all right I’m gonna
16:12
go guys appreciate you all each for
16:13
listening and I’ll talk to you soon
16:15
would you like to see behind the scenes
16:17
of what we’re actually doing each day to
16:19
grow our company
16:20
if so then go subscribe to our free
16:22
behind-the-scenes reality TV show at
16:26

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