Secret #49: Adding In Your Second Entrepreneurial Super Power

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody says russell brunson
00:02
and welcome to the marketing secrets
00:03
podcast today we’re be talking about
00:06
being entrepreneurs sometimes may not be
00:09
good so the big question is this power
00:13
ons Brewers like us who didn’t cheat and
00:16
take on venture capital for spending
00:18
money from our own pockets how do we
00:20
market in a way the lets us get our
00:22
products and our services and the things
00:24
that you believe in out of the world and
00:25
yet still remain profitable that is the
00:29
question in this podcast we’ll give you
00:31
the answers
00:32
my name is Russell Brunson and welcome
00:34
to marketing secrets alright everybody
00:41
so as you know I love entrepreneurs I’m
00:43
obsessed large purchase my entire goal
00:45
in life is help entrepreneurs to change
00:48
more people’s lives because I think that
00:50
we are the only types of people who can
00:51
because we’re on types people crazy
00:53
enough to risk everything we have our
00:56
money our time our energy our talents in
00:58
the pursuit of creating something
01:00
amazing that’ll change other people’s
01:01
lives and some people entrepreneurs are
01:04
greedy all I care abouts money and I
01:05
don’t believe that’s true I believe some
01:07
are yeah there’s definitely some that
01:09
are but
01:11
and I think that a lot of people get the
01:13
entrepreneurial spark starts because of
01:15
money because of the the desire for that
01:17
but I think for most of us and you’ll
01:21
find that out if you’re still in the
01:22
path is you are making money it starts
01:25
becoming stupid like you actually don’t
01:26
care about it at all because it’s really
01:28
not that cool
01:29
yeah so there you go for those guys I
01:32
hate to ruin the surprise for you but
01:33
when you get there nobody actually cares
01:34
about money it’s just the thing that you
01:36
desire first to get and then your I come
01:39
that is actually was not nearly as cool
01:41
as I thought it was gonna be so but the
01:43
cool thing is that in the interim is you
01:44
start doing ice or certain people you
01:45
start seeing their life changing like
01:46
holy crap that was actually awesome and
01:49
so that’s kind of that’s kind of the
01:53
thing and so Mike said I love
01:56
entrepreneurs because they’re the people
01:57
who care enough to risk life and limb
01:59
everything they got all their time
02:01
energy money talents with the hope they
02:04
can actually help other people so first
02:07
off I love you guys so I want to stay
02:08
there second off I also rise that well
02:11
we have super powers kind of like the
02:14
x-men like it’s funny because a lot
02:17
people talk about on tours have a TV and
02:19
it’s like this bad thing and while I
02:20
agree the most monitors have a TV and
02:22
things like that like those things
02:25
they’re they’re not disabilities they’re
02:27
super powers and I remember watching the
02:28
movie the X from the first time one of
02:30
the multiple ones in that franchise and
02:32
I remember watching it and there’s these
02:34
these people write these x-men who they
02:37
can fly and they can disappear they know
02:39
those amazing things but the mortal
02:41
humans are like we need to get rid of
02:43
our superpowers they’re trying to get
02:44
really superpowers and it’s just like
02:45
and even some of the even some of the
02:48
some of the x-men or like embarrass
02:50
those superpowers and try to get rid of
02:52
them and it’s just like you understand
02:53
like those superpowers what makes you
02:54
amazing like don’t don’t get rid of
02:57
those things like and so like I feel
02:59
that weight loss and entrepreneurs the
03:00
people I’m trying to get my kids not to
03:02
have such a TD or quit fidgeting or all
03:04
these things are just like dude those
03:05
are like that’s why they’re great don’t
03:07
don’t stifle those things so I’m saying
03:09
those things in caveat because I also
03:12
understand there’s some things that are
03:13
super or us entrepreneurs are not good
03:15
at especially me and so as some of you
03:19
guys know if you with some podcast I
03:20
recently hired a consultant Jeff woods
03:21
from the one thing
03:22
and it’s funny because uh when I first
03:25
read that book I kind of hated it I was
03:27
like I don’t want to focus I one thing
03:28
it announced interesting as I progress
03:30
in my career in my life I realize more
03:32
and more important how how important
03:33
that thing like the focus on the one
03:35
thing actually is that it’s essential to
03:39
everything I look at my entrepreneurs
03:40
most of the joy Manor circle I come in
03:41
with 50,000 ideas and my entire focus
03:43
for the year number one is going to kill
03:45
all their babies aka their little
03:47
businesses and focus on one
03:49
it was just hard it was hard for me but
03:51
I couldn’t go I can break the two or
03:53
three million dollars a year mark until
03:55
I until I killed all my babies and focus
03:56
on one and since we did it went from you
03:59
know two or three million dollars a year
04:00
to 70 or 80 million dollars a year like
04:02
in not very long period time it’s crazy
04:05
crazy in a couple of years um so that’s
04:10
one thing that I’ve learned is that some
04:11
entrepreneurs like we have these
04:12
tendencies that it caused greatness
04:14
they’re all these tendencies that tend
04:15
to like kill us one of them is we have a
04:17
thousand businesses but all these babies
04:18
we love and things like that but during
04:20
my during my consulting call this week
04:22
with with Jeff for the one thing it was
04:24
interesting
04:27
he kept telling me he’s like you got to
04:29
stop acting some entrepreneurial I’m
04:31
like but you done Durst and like that’s
04:33
my super like I’m the super entrepreneur
04:34
like I like duh he’s like he’s like I
04:37
know but - he’s like that big orange
04:39
preneur ship got you here but to do next
04:40
levels like you have to start running
04:41
like understanding I think like a
04:43
business owner and he keeps trying me
04:45
figure like what’s my goal someday
04:46
what’s this going out here for it was
04:48
tough because I started going through
04:49
this exercise I talked about a couple
04:50
podcasts ago it was works I realized
04:53
that all my someday goals I accomplished
04:55
like 18 months ago and I was like how
04:57
weird is that
04:57
and and as I went through this exercise
05:01
I told my was like I’m really frustrated
05:02
like I feel like I have perfect clarity
05:04
envision what’s gonna happen over the
05:05
next you know six months year maybe 18
05:07
months and after that like it’s like a
05:09
it’s like a dark cliff and I remember as
05:12
I told him that he kind of laughed he
05:17
kind of laughed and he was like he’s
05:20
like let me show you something cuz it
05:21
was a voice call and so he flipped on
05:22
his camera on skype and let me draw a
05:24
little picture for you and so for those
05:25
you guys you’re listening I’m gonna
05:26
tried to describe the pictures you’re
05:28
watching I’m gonna try like painting
05:29
with my finger to my car right now
05:31
but he said he said look at it see this
05:33
is a time line right so it starts at the
05:34
left and you have this time line this is
05:36
like when you were born and then like
05:37
this is when you wrestled and this is
05:39
when you started your business and then
05:40
this is one clickfunnels
05:41
launched then this is one clickfunnels
05:43
took off and then here you are today and
05:44
it’s like this is the time line right
05:45
and so we we judge our time based on
05:48
these these landmarks that happened
05:50
through our time he says most of the
05:51
entrepreneur’s were visionaries and then
05:53
we look in the future let me see all
05:54
these possibilities and he’s like you
05:56
know so if you look at this graph I’m
05:57
drawing from the left hand right psyche
05:59
it’s very linear and then it hits modern
06:01
time and from here like shotguns outs
06:02
like going up there’s one thing and then
06:04
there’s another one there’s there’s like
06:06
10 things like shooting out from this
06:08
almost like a so it looks like a broom
06:10
almost like it’s like a stick of the
06:11
time line that breaks off into this
06:12
broom with like all these
06:13
impossibilities right all these things
06:15
that are fanning out like that I could
06:16
go he says the problem with that he’s
06:18
like also entrepreneurs like we see all
06:19
these shiny objects right so we chase
06:21
those things and like doctors become
06:23
great when they’re able to focus on one
06:24
thing we said that when most
06:25
entrepreneurs do is like moving forward
06:26
they get stuck because like they can see
06:28
forward six months and six months
06:30
there’s like four or five things that
06:32
they’re that they could hit right four
06:34
or five shiny objects and you go like a
06:35
year and there’s more but further out
06:37
you go the harder to seen about 18
06:39
months it gets so like that that fan of
06:42
things going outward from where you are
06:44
today gets so wide it gets really hard
06:46
to start seeing things it’s like that’s
06:47
what I was really good at like seeing
06:49
you know six months a year found that
06:50
make knowing the steps to take and
06:51
they’re running in the doing this kind
06:52
of things but you go past that it’s kind
06:53
of a black hole you so what we do with
06:55
the one thing what they focus on is is
06:57
figuring out like a laser like the the
07:00
like instead of I wish I could draw the
07:03
picture so you can see it better folks
07:04
who were listening but instead of just
07:06
having this thing fanning out where
07:07
you’re like trying to hit all these
07:08
shiny objects what they do is they start
07:12
with the someday going where do you want
07:14
to be someday and getting crystal-clear
07:16
on that’s like someday I want to be like
07:17
this is this isn’t five this is like in
07:19
the future like you know as far out as
07:22
you can be like where do you want to be
07:23
what do you want life to look like and
07:24
so it’s I spent last three now four
07:26
weeks trying to figure that out which
07:27
has been really really hard so just you
07:28
know it’s not an easy thing
07:29
if you here’s the someday goal and then
07:32
from there sigh hey now we got a
07:33
reverse-engineer timeline backwards of
07:35
all the milestones we have to hit to be
07:37
able to get to that one thing and so we
07:39
reverse engineer so okay so five years
07:41
what is my life like where do I need to
07:42
be five years now to be on track to
07:44
my Sunday goal and then Kane ayat now I
07:46
crystallized came is my five-year goal
07:48
now what I got to be in a year from now
07:50
and then we’re going to be this month
07:51
and then this week and then today and
07:53
then we focusing just the one thing
07:54
we’re an accomplished it’s gonna cheat
07:56
that next that next land mine or landing
07:58
on lamb I might explode the next
08:01
landmark and the next one next one next
08:02
one and it’s been fascinating exercise
08:05
and the business ones are hard to
08:08
explain but I’m gonna show you a really
08:09
quick one for like my personal life like
08:12
one of my my thoughts and this exercise
08:14
like like what will it mean for me be
08:16
successful as a father and son okay well
08:18
for me to be successful as a father and
08:20
the obviously my beliefs may be
08:21
different than yours but for me I’ve got
08:23
three boys one my three boys two guar
08:24
missions I want my all my five of my
08:25
kids to marry in the template for me
08:27
that would be ultimate of success as a
08:29
father
08:29
and so I’m looking I some day goals that
08:31
and so essentially say okay so where do
08:34
you got to be in five years from now for
08:35
that to for you to be able to accomplish
08:37
that maybe five years now so my boys who
08:40
are 11 and a half almost 12 another be
08:41
17 so like they’re your way from
08:43
preparing for the mission so at that
08:45
point I weren’t I got to be five years
08:46
now if I’m in if they’re gonna go on a
08:47
mission my tender 18 I’m like oh my gosh
08:50
like they got to be able to everything
08:51
you didn’t you all these different
08:52
things that’s the only five years from
08:53
now which is crazy not okay
08:54
and from there you would go like one
08:56
year from now like would you got a
08:57
beating on track for five-year goals
08:58
like one year from now if they got to do
09:00
I gotta have my kids doing like also
09:02
they shift in my whole perspective then
09:03
based on that what are you doing a month
09:04
now then a week another today what idea
09:06
what’s the one thing he was my kids
09:07
today you feel somebody hit that goal
09:09
five years from now and I was like oh my
09:11
gosh like I’m not doing anything related
09:13
to that I found Cynthia in businesses I
09:14
looked at my my someday go my five-year
09:16
goal my one year my my week my month him
09:18
today look about to do is so wasn’t a
09:20
single thing on my to-do list actually
09:22
got me moving towards my someday goal
09:25
see how fast things that I have all
09:27
these shiny objects this entrepreneurs
09:28
do and that they’re good they’re
09:30
creating revenue they’re doing stuff but
09:31
none of them lead me to my Sunday goal
09:33
and makes me start rethinking everything
09:35
is so fascinating so what I want you
09:37
guys to do because we’re all
09:38
entrepreneurs and I don’t think like
09:39
this naturally none of us do
09:41
it’s all the the I don’t know different
09:45
type than us but he my you know Jackie’s
09:48
tell me he’s like you know stop acting
09:49
entrepreneurial stop acting ocular like
09:50
I figured these things out reverse
09:52
engineer then you can go get them really
09:53
really easily he’s like but right now
09:55
you’re no focus you’re accomplishing
09:56
things you’re making a revenue but
09:57
you’re never gonna hit your goal because
09:58
you don’t have one you don’t have a
10:00
target and it’s been interesting for me
10:03
so for me I’ve been really spending like
10:04
honestly almost a month and Alec
10:05
what’s my someday goal for my business
10:07
and then I’m trying to make sure like my
10:09
core people on my management team in
10:10
like my company make my co-founders my
10:12
partner’s like do they have the same
10:14
someday goals I do
10:15
it’s my Sunday goal is to like do this
10:16
and there’s this like the direction we
10:18
go is completely different like we’re
10:21
thinking like you know just yesterday we
10:23
are ya or Monday we had a meeting with
10:25
with with our my partner’s on and and I
10:28
was talking about this and I just I want
10:29
them all so that they’re there there’s
10:31
some day goal and they’re all like oh
10:33
someday go as you might know think about
10:35
it cuz like if it’s differently let’s
10:37
say my goals this year goes this like
10:39
this goal may require some click phones
10:41
but this goal requires it’s not selling
10:42
click funnels and and if we have
10:44
different some day goals or running
10:45
towards and and yours requires a sudden
10:49
click funnels in three years - never
10:50
selling or sung in 30 years so now like
10:52
like everything we’re doing is me
10:53
completely differently we gotta be on
10:55
the same page with our some day goals or
10:56
so we’re all screwed and so like that’s
10:58
we’re going to announce having all of
10:59
them kind of figure those things out and
11:01
the next just can be fundamentally
11:02
starting with people said my teammate
11:03
what’s your someday going what are you
11:05
trying to get to then in the reverse
11:06
engineer things from there and it’s just
11:09
interesting so I’m doing my in my
11:11
business do my personal effort in my
11:13
health with my spirituality I’m like all
11:16
the different things in my life because
11:16
it’s interesting as soon as you know
11:19
where you’re trying to get to you start
11:21
looking in the to-do list you have right
11:22
now it’s interesting how none of those
11:25
two dudes actually advance you towards
11:27
your someday goal all it’s doing is it’s
11:28
killing all these shiny objects you have
11:30
sprouting out from where you are right
11:31
now and so he says our life should be so
11:34
like the timeline prior where you’ve got
11:35
you know I was bored I started wrestling
11:38
I launched my first company we launched
11:41
clickfunnels clones took off and we are
11:43
today there should be a gate then we did
11:45
this like we should see that timeline
11:46
moving for in the future as clear as we
11:48
can see it going backwards as soon as
11:50
you see it’s clearly going forward as
11:51
you can going backwards that’s when you
11:53
start acting with that’s when you stop
11:56
acting entrepreneurial II but I hate
11:57
saying that be sure acting with
11:59
intention and it’s like these are the
12:01
steps to get to that and it’s it’s so
12:03
simple when you look at it now but I’ve
12:05
never thought of it that way I never
12:07
looked it that way and it’s funny cuz
12:09
i’ve always feel like i’ve been a
12:10
visionary i know where i’m going in like
12:11
i know the steps and it’s true another
12:13
step six months maybe a year from now
12:14
but past then it’s it’s invisible to me
12:17
and now that I’m doing this it’s like oh
12:20
you can’t clearly clarity of like this
12:23
is what I gotta do this year in five
12:25
years
12:26
all these landmarks yeah landmarks but
12:29
not landmines landmarks to get to that
12:32
end goal and so anyway it’s been a
12:34
fascinating exercise for me I said it’s
12:36
a month and I’m still trying to I keep
12:37
free tweaking my someday going free
12:38
treat my teams and they but I think it’s
12:41
worth doing and again in your personal
12:43
life or your business like all different
12:44
things that way you’re acting out of
12:46
intention and you know where you’re
12:47
going as opposed to just you know being
12:50
entrepreneurial and just killing the
12:52
hunting and stuff there’s nothing wrong
12:53
that I queer that’s what makes us great
12:55
okay the reality is none of us would’ve
12:57
got to point yard now if you weren’t
12:58
acting entrepreneurial because most
13:00
people they plan so much thing I’m doing
13:01
it the whole ready fire anything I
13:02
believe in that it’s like okay here’s 20
13:04
objects I’m gonna run and like throw
13:06
bunch of crap against the wall and see
13:07
what sticks and there’s there’s that
13:08
part of the process thing we need to do
13:09
to find what’s gonna be ours but after
13:11
you know that you’re on the path and you
13:13
know those things now it’s like okay now
13:14
let’s start let’s start acting
13:17
intentionally and and really get to what
13:20
we want you know when I was wrestling it
13:22
was easy I was like I wanted you state
13:23
champ that was like it was so clear my
13:26
mind’s all I care so I thought of us
13:28
like at you know eight drinks slept
13:30
breathe that’s all I did was I wanted me
13:32
to stay champ and then I hit it and then
13:34
I was like I wanna be an all-american
13:34
and then I hit it
13:36
and it’s just like it became really
13:37
really easy and I think it’s you know
13:39
again for me when like as I we started
13:41
exercising like all the goals I had in
13:43
business we accomplished 18 months ago
13:45
and last 18 months like I think is
13:48
probably why this month this year was
13:50
really crazy for me I did a lot of stuff
13:51
like we launched two books expert seeker
13:54
sniffing Locker cookbook we did five
13:57
events we’ve done it’s it’s it’s been
14:00
crazy it’s because I don’t think I had a
14:01
focus and so we were just trying to do
14:03
more and while that can be good it’s
14:07
very entrepreneurial they can wear you
14:08
out and it can make you I suffer because
14:10
you don’t know where you’re going so
14:11
you’re filling all the void with stuff
14:13
with to dues with tasks with ideas with
14:15
projects with books with holy crap you
14:17
see my list so yeah well I listening
14:21
somebody’s fill you up it doesn’t get
14:23
you towards your goal necessarily
14:25
nothing too bad they may have still been
14:26
Melania Marx and Lenin yeah la MARCKS I
14:28
needed to do to get there but I probably
14:30
acted a little differently in fact so
14:33
funny hasn’t been do this one thing I
14:35
can’t I can’t ruin the secrets but this
14:39
next project that like I was gonna try
14:40
you down this year I’m like it’s not
14:41
like like my ego wants it done this year
14:45
there’s no purpose like so we set a date
14:47
for next August to do it I’m like what
14:49
it’s almost a year away I’ve never had
14:52
that much but but like strategically
14:54
planning it out like that’s when it fit
14:56
and that’s what actually made sense
14:57
that’s what got me towards the next goal
14:59
and it’s been interesting fascinating so
15:01
anyway I will show you all all the hogs
15:04
I’ve had person in my own business but I
15:06
take forever but hopefully you have one
15:07
or two for yourself and if you do the
15:09
exercise I promise you guys like it’s
15:11
fascinating so there you go hope it
15:13
helps and quit acting entrepreneurial
15:15
not a hundred percent though we need you
15:18
we need you to be a little crazy that’s
15:20
what that’s what that’s what creates the
15:21
change and this stuff I don’t want to
15:23
take that super power away from you
15:24
again yes your x-men super ability but
15:26
understand that maybe you can fly right
15:28
now but I think if you had laser eyes -
15:29
you got two superpowers so maybe it’s
15:32
not stopping acting entrepreneurial it’s
15:34
giving you your second superpower yes
15:36
yes that’s what’s called oh this is the
15:39
second superpowers way better
15:40
keeping entrepreneurial we’re adding a
15:41
second superpower I’m Tyler’s podcast
15:43
that there you go guys appreciate you
15:45
all if you had if you drew its episode
15:46
or helped you at all please share it if
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you’re iTunes I found out there
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button clicking there’s things a share
15:50
episode it gives you a link take that
15:52
link get direct links to this episode
15:53
and you can go share with your friends
15:55
family members anybody else is an
15:56
entrepreneur anyone your team in fact
15:58
your team your partner your employees so
16:00
all you have some focus and figure out
16:02
where you are going so thank you guys
16:03
preciate you all and watch soon I want
16:06
more marketing secrets if so then go get
16:08
your copies on my two best-selling books
16:10
book number one is called experts
16:12
secrets and you get a free copy at
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expert seekers calm then book number two
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is called dot-com secrets and you get
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your free copy at com secrets calm
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inside these two books you’ll find my
16:22
top 35 secrets and we’ve use to become
16:25
the fastest growing non VC back-sass
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startup company in the world

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