Secret #50: The Secret Closing Technique I Learned From One Of The Top Copywriters In Singapore

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody russell brunson
00:01
welcome to the marketing seekers podcast
00:03
so excited to be here yesterday and
00:04
today you guys to learn one of my top
00:07
closing techniques that I use in
00:09
webinars and sales letters and sales
00:11
videos and Facebook lives and over and
00:13
over and over again and I might even use
00:15
in other aspects of my life as well
00:17
so the big question is this power
00:21
entrepreneurs like us who didn’t cheat
00:23
and take on venture capital for spending
00:25
money from our own pockets how do we
00:27
market in a way the lets us get our
00:29
products and our services and the things
00:31
that you believe in out to the world and
00:33
yet still remain profitable that was the
00:36
question in this podcast we’ll give you
00:38
the answers
00:39
my name is Russell Brunson and welcome
00:41
to marketing secrets all right buddy I
00:48
hope you guys are excited today I’m
00:50
heading over to my son Aiden school he’s
00:52
seven years old and today I am the
00:54
mystery reader and so what happens is
00:56
about 15 minutes sneak up to his door
00:59
and knock on the door and then they
01:01
opened the door I get to come in and
01:02
read a book to him he doesn’t know
01:03
what’s happening but they didn’t give me
01:05
clues on who I was all week long so
01:07
every every Friday they do this was kind
01:09
of fun so today’s my day I’m so excited
01:11
my book got some dr. Seuss with me and
01:14
he was cute he was like dad if you are
01:17
the mystery readers today you should
01:18
bring treats like okay treats join he’s
01:20
like I would like they’d be cool make
01:23
those oranges it’s like those little
01:26
oranges and then a little mini ones
01:29
calling they’re peeled then you have
01:30
like a your celery thing in top of it so
01:32
it’s like a little pumpkin so my wife
01:34
spent all day today peeling little mini
01:36
oranges and so oh man he’s so cute we
01:40
have to be asked
01:41
just kidding anyway so pending right now
01:44
and had a few minutes I want to jump on
01:45
and just share with you guys because as
01:47
you may or may not know I rewrote a new
01:49
podcast recently diversed live last week
01:52
after like less than a day of writing it
01:55
and there were tons of mistakes and
01:56
errors and yet it still was a high
01:58
scrolling webinar all time so it worked
02:00
good that spent last week rewriting and
02:02
tweaking it’s been probably there 12
02:03
hours or so we were working on slides
02:05
and skinny him just just so and then did
02:08
webinar yesterday and it did awesome
02:09
again so it was fun and in that webinar
02:13
as I do in most webinars I did a really
02:16
cool closing technique that I love and
02:17
so I want sure that yes I think it’s I
02:19
think it’s useful
02:21
so first time I ever heard this there
02:24
was a copywriter not was there is
02:25
there’s a copywriter the first
02:27
copywriter ever spent money on it give
02:29
him $8,000 for sales let her back in the
02:31
day for product I never launched I was
02:32
dumb but I never even used it anyway it
02:38
was called as product I was created
02:40
called easing topia because everyone is
02:41
called newsletters looks like email
02:43
lists like back then easing and so I was
02:45
like easy topia it was gonna be like
02:47
this email autoresponder didn’t use
02:49
email at the desktop notifications and
02:51
back then that was like the buzz and I
02:53
thought I was gonna be them yeah
02:54
my next I thought I was gonna be click
02:56
funnels it wasn’t just in case you’re
02:58
wondering I felt but in theory was cool
03:00
I spent a lot of money so anyway so easy
03:05
topia Johan boxes draw tomorrow a copy
03:08
for and I still love read his copy and
03:10
one of the closes he used one time I saw
03:13
it was really cool it was towards the
03:14
end and it said something at the very
03:16
end the cells that are like hey I don’t
03:18
you know whether you buy this product or
03:20
not doesn’t matter to me I’m still gonna
03:21
be out eating say eating steak and and
03:25
and dining you find restaurants whether
03:27
you buy this or not because this is not
03:28
about me this is about you you know this
03:31
is this is something in your life it’s
03:33
not gonna change my life whether or not
03:34
you buy so I don’t really care but this
03:36
will change your life and I remember
03:37
hearing that I was like oh that’s so
03:38
cool so I started incorporating that in
03:41
a lot of places in my webinars I started
03:43
using it in Facebook lives there using
03:46
it all over the place so I if you notice
03:48
when I’m selling something I do it
03:50
almost every time now it’s one of my
03:51
favorite taking something into the end
03:52
is the end people that people aren’t
03:54
buying like two thousand dollars or ten
03:56
thousand for the prices you know it’s
03:57
like Oh Russell is just greedy just
03:59
wants money or all these things and so I
04:01
just want to stay for them I want them
04:02
to know and it’s true like it doesn’t
04:06
like it’s like this is how I so I say
04:08
I’m gonna go into character and I’m
04:09
gonna pitch it as if I’m if I’m pitching
04:11
right now so yesterday have someone
04:12
$2,000 course where you get clickfunnels
04:14
plus you get funnel scripts plus you get
04:16
traffic secrets plus you get funnel
04:19
hacking 101 and 201 I guess it’s insane
04:21
offer right so and I honestly anyone
04:23
doesn’t buy it just is insane and so
04:26
basically I would go into this I’d go
04:27
system of this and like okay so before
04:31
we before we wrap up today I just want
04:33
to like states up there and Alex I know
04:34
a lot of years are thinking this but
04:35
this this investment the two thousand
04:38
dollars like it is not about me like
04:41
whether you make this investment or not
04:42
it will have zero impact on the quality
04:45
of my life I’m not gonna eat anything
04:47
different tonight for dinner I’m not
04:48
gonna change my the way I dress what I
04:50
Drive like like it literally means zero
04:52
to me like I couldn’t care less but the
04:54
difference is that take this purchase
04:57
this investment like this can be
04:59
everything for you right like I’m not
05:01
gonna notice whether you buy are you not
05:02
it won’t change the caller life at all
05:04
but if you buy it’s gonna change the
05:07
quality of your life I need you guys
05:08
understand that this is not about me
05:09
this is about you okay and that’s why I
05:12
created this because I want to help and
05:13
I want to serve you okay and so that’s
05:15
what yes do you understand like that’s
05:17
how this works him so I do a little
05:20
cooler when I’m live because I’m
05:22
actually live and the stuff flows better
05:24
but conceptually that’s basically it is
05:25
like I want I want them to understand
05:26
like this
05:27
this investment like they spent $2,000
05:30
even twenty five thousand dollars make
05:31
it doesn’t change my life at all like I
05:32
don’t really care I hope they do because
05:34
you know extra money is always nice in
05:36
the bank but it literally won’t change
05:38
you know I’m doing well I’m fine it’s
05:41
not gonna change anything
05:42
I’m still gonna go on my daily the way
05:44
the John box at you know slowly wand on
05:45
my daily life I’m gonna be steak and
05:47
sushi and getting all my financial goals
05:49
with absolute certainty so doesn’t
05:51
matter to me if you if you do it or not
05:52
can care less but it shouldn’t matter to
05:55
you because it literally could change
05:57
your life forever and while you guys
05:57
understand that like this is not about
05:59
me so how about if Russell’s going to
06:01
make some money or you know if Russell’s
06:02
gonna do whatever this is about you is
06:04
about you making a commitment and having
06:06
that blueprint the vehicle the things
06:08
you need to actually succeed with that
06:10
commitment so this is about you not me
06:13
put it back on them and it helps a lot
06:17
so I use it a lot
06:19
and I hope that’s a tool and a technique
06:20
you guys can use as well
06:22
and it’s putting the responsibility back
06:25
on their shoulders because when people
06:28
aren’t buying they’re always trying to
06:29
figure it out like different ways to
06:31
take the responsibility off and one of
06:33
the ones that use is like oh this is
06:35
just Russell trying to get rich just
06:36
like now Russell’s already ready didn’t
06:37
care the two thousand dollars you give
06:39
him he’s not gonna see any of it half of
06:41
it’ll go to in Philly and half it’ll go
06:42
to support staff half of we’re building
06:44
software like it literally does nothing
06:45
for me this is about you not about me
06:48
and that’s the commitment I want them to
06:50
understand and I want them to make
06:51
because I understand that it’s like wow
06:53
this really is about me I got to do this
06:54
this is you know if I don’t buy it’s not
06:57
gonna make that mean old Russell
06:58
salesman any any different it’s it’s
07:01
it’s it’s a personal decision as
07:03
something’s gonna thank them so anyway I
07:05
hope that helps one other thing I want
07:07
to share the I thought that was
07:08
interesting today so we did the webinar
07:10
and we double you know the price is
07:12
double now the offer is like 10 times
07:13
better but the price is double and it’s
07:16
interesting because the conversion
07:21
drawee I normally close about 15% so
07:23
it’s closer to 10 so make more net money
07:25
when all said done beause interesting
07:27
invite the more think about like
07:29
if you create a product where it’s not
07:30
all or nothing on the webinar riots Lake
07:33
like I try sell that but even if you’re
07:34
on the webinar you don’t buy click buy
07:36
the package I offer you still buy click
07:37
funnels right and so that would be comes
07:39
like a two to three hour documentation
07:41
of how powerful this and why they should
07:42
use it why they need it stuff like that
07:44
and I think that that is like that is
07:46
the key so just throw that out there’s
07:48
for you guys to think through like if
07:49
your webinars anything up buying like if
07:52
it’s not all or nothing like it if you
07:55
have a software program it’s easy cuz
07:56
it’s like you’re selling a higher
07:58
version soft they can still use the
07:59
software right maybe some memberships I
08:00
teach I sell your axes thanks to the
08:02
membership site then it’s not all or
08:03
nothing that it’s just like you know
08:05
they don’t buy it they still now are
08:07
moving closer towards you and more
08:09
likely to to invest in you know the
08:12
other stuff you got so don’t think it’s
08:14
all or nothing it’s not all buying or
08:15
not buy it’s indoctrination is building
08:17
relationships building cultures and all
08:19
that kind of stuff too so all right well
08:21
I’m it’s cool I’m gonna bounce thanks
08:22
everybody I hope you had your time and
08:24
remember this closing technique will
08:25
work for you and it’s awesome so there
08:28
you go thanks everybody
08:29
I would you like to see behind the
08:32
scenes of what we’re actually doing each
08:34
day to grow our company
08:35
if so then go subscribe to our free
08:37
behind the scenes reality TV show at
08:41

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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