Secret #51: Focusing On Your UA, $100K-A-Day Role

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
welcome to marketing secrets podcast
00:04
hope you guys that amazing they’d say
00:06
cuz I got some cool my share with you so
00:09
the big question is this power on CH
00:12
Brewers like us you didn’t cheat and
00:14
take on venture capital for spending
00:16
money from our own pockets how do we
00:18
market in a way the lets us get our
00:20
products and our services and the things
00:22
that we believe in out to the world and
00:23
yet still remain profitable that is the
00:27
question in this podcast we’ll give you
00:29
the answers my name is Russell Brunson
00:31
and welcome to marketing secrets alright
00:39
everybody I’m heading back in the office
00:41
last two weeks to penalize me is if
00:44
you’ve been watching last week I rewrote
00:46
a webinar from the ground up and it did
00:50
really well over million dollars in
00:53
sales the first week which is cool
00:55
the coolest thing is like that now the
00:57
asset is done and created it’ll be
01:00
placed in different places including the
01:02
home page click funnels and it should
01:04
next year generate I don’t know I want
01:08
anywhere from 10 to 20 million bucks so
01:10
it’s like you do the work once and then
01:12
pays you forever right now right now I’m
01:14
writing a webinar this week for our new
01:16
program called software secrets which is
01:20
a brand new theme it’s always the last
01:22
webinar I wrote from scratch but it was
01:23
like the offer was similar to it I’ve
01:26
done the past this one this is a brand
01:27
new offer brand new everything
01:29
and my kids started wrestling and I know
01:32
if I told you is this already but my
01:34
first day of rest and practice happened
01:35
I didn’t know about it they I don’t know
01:37
we just got the dates messed up my kids
01:39
went and that night I came home and I
01:40
was all excited to see him like how was
01:41
wrestling and they’re all tears like we
01:43
hate wrestling we never want to go back
01:45
and I was like what Oh decided to call
01:47
the coach and he was later I got called
01:51
to be a sister wrestling coach so now
01:53
every day at 3 o’clock I love it I can
01:55
go dress in practice my kids so I know
01:58
the problem is that this week was
01:59
planned to be the software’s launch
02:00
weeks doesn’t have a whole week to go
02:01
the webinar prob is that now from 3 till
02:04
6:00 every night at wrestling so that’s
02:06
out plus like drive times everything
02:07
else it cuts up about four and half five
02:08
hours a day so I really needed to get
02:11
this new webinar done so then late
02:12
nights and those it off still to last
02:14
night I got probably there been 2 or 3
02:15
tonight and I do the webinar tomorrow
02:17
morning live so but I think
02:19
conservatively it’s an amazing offering
02:22
it’s it’s really insane I’ll be shocked
02:25
if you hundred million dollars during
02:26
the launch week better this week during
02:27
the webinar week you know and then
02:29
that’ll go on and next year it could do
02:31
who knows there were five to ten million
02:32
bucks so they can do the work once and
02:35
it pays you for the next five years
02:36
which is cool it’s all about webinars
02:39
all that effort you put into it and so
02:42
it’s worth it’s worth putting in the the
02:46
effort and it’s funny is as I’ve been
02:48
doing this and thinking about it
02:50
I had a friend old friend about 15 years
02:53
ago call me and you know start office
02:55
you know just kind of catched up then
02:57
and I respect him for this but as a good
03:00
salesperson does he wanted to sell me
03:01
something and then he’s like yeah I can
03:02
I’ll have to Boise and spend a day or
03:04
two with you guys and show y’all stuff
03:05
we have and all the stuff right and I
03:07
was just like like how do you tell your
03:09
friends this like awkwardly I’m sitting
03:11
there I’m like
03:14
like a man like I just leave so
03:16
uncomfortable like how do you tell your
03:18
friends no nieuw mean like when you were
03:19
like just a punk kid I’m like I don’t
03:21
how to tell you this nicely but I was
03:24
like just you know right now like I bill
03:27
out like if if you were coming for a day
03:29
of consulting Lakehead bill out an
03:31
eight-hour day at $100,000 so for you to
03:33
come for you know two or three days like
03:35
like the opportunity cost for me like
03:37
it’s a couple it gets two or three
03:39
hundred thousand dollars and so I’m like
03:41
it’s it’s really hard for me to just
03:42
block out that time oh my god like such
03:44
a jerk telling you that but like you
03:47
know and if you want come out and like
03:48
we hang outs friends or something yeah
03:49
after you’re like I would love to see
03:51
you get in front like that’s super cool
03:52
I’m just like to take like two or three
03:53
business days like that’s the
03:55
opportunity cost is not little he’s like
03:58
what you serious yeah that’s kind of
04:03
awkward right but you’ll get it like
04:05
that’s what we charge in like in you
04:08
know and I saw some today posting in our
04:10
Facebook group like how come the Guru’s
04:11
own just charge 150 dollars an hour so
04:12
they can help everyone it’s like I wish
04:14
I could like I wish there was more hours
04:16
in the day that’d be awesome I was like
04:18
literally like I’m spending three days
04:20
to create this webinar that will make me
04:23
a million dollars will be the first week
04:24
and anywhere from five to ten million
04:26
dollars I shouldn’t even more who knows
04:27
it’s like I’m spending three days so
04:30
three days of focus time and then in my
04:32
pocket goes you know eight plus figures
04:35
so it’s like 800 days actually super
04:38
cheap like they discounted rate like you
04:42
know I mean so it’s like I should I
04:43
explain that I might how to say it
04:45
nicely and like as a human if unifight
04:48
you did one too many hundred thousand
04:49
all day like the first leg openings
04:50
probably five to six months away like my
04:53
i’ma calendars insanely book so oh sorry
04:57
that’s kind of that was that it was this
04:59
awkward moment I’m saying I’m so sorry
05:00
man like I just I don’t want you to
05:02
think I’m a jerk or anything but like
05:04
just that’s why I can’t just have you
05:06
come out for two days and just sell me
05:08
something just kid I wish I could
05:11
so that was there step one and then it’s
05:14
now I’m at wrestling practice with with
05:17
my kids right and I’m sitting there I’m
05:19
spending you know three to four hours a
05:21
day now every day Rustom practice which
05:24
again I love they
05:25
it’s so cool like I remember when I was
05:28
this age going to practice my dad coming
05:30
and like watching and working out with
05:32
me and it’s just cool it’s been a really
05:34
unique time with with the twins and just
05:36
just a cool thing to be able to spend
05:38
time with them and I said they haven’t
05:40
liked wrestling so I’m in there trying
05:41
to make sure they’re liking and I mean
05:43
they’re wrestling those time I’m
05:44
drilling with them I’m helping them and
05:45
just making sure they have a good
05:46
experience so that you know they keep
05:49
doing it and the next two or three years
05:50
is they’re just in the you know
05:51
beginning programs that they like it
05:53
they companies like it so I’m gonna get
05:54
hurt or beat up some is there to kind of
05:56
make sure like it’s useless and moves
05:58
things start beating kids you start
05:59
beating do you think it’s fun so I’m
06:00
just like I give to this initial like
06:02
the pain of the beginning right and and
06:06
I’m sitting there and you know I’m an
06:09
assistant coach am I getting paid
06:10
anything obviously and I was just like
06:11
it’s so interesting cuz I’m like I was
06:14
like you know in this in this area of my
06:16
life like in business my time is worth a
06:18
hundred thousand dollars a day I was
06:21
like but in wrestling my time oh I think
06:26
I’m getting paid for the three to four
06:28
hours a day that I’m spending which is
06:29
you know I’m not I don’t want to get
06:31
paid for it but it’s just I had this
06:32
realization it’s just like like over
06:35
here I’m insanely valuable like
06:38
monetarily over here I’m not you know
06:40
like I like best-case scenarios say I
06:43
was like even like the best wrestling
06:45
coaches in the world
06:46
maybe maybe clear six figures probably
06:48
not most I’m probably 50 50 60 grand max
06:52
right it’s like the bet he’s like the
06:54
dudes like the Michael Jordan’s the
06:55
world right the wrestling world so it’s
06:57
like you know like my like let’s just
07:00
say like I was at that level and I was
07:01
getting paid that like I’d still be
07:03
making what 20 bucks an hour 30 bucks an
07:05
hour maybe and so it’s like you know the
07:09
three hours it’s worth like 60 bucks 80
07:11
bucks 90 maybe a hundred dollars from my
07:13
time and just like where’s that time
07:14
spent over here is worth you know 20
07:17
grand an hour so we looking at 20 40 60
07:19
grand for that say the same time just
07:21
where am i focusing yet and as I was
07:24
thinking that I was like so fascinating
07:26
how valuable I am here and not so much
07:29
here
07:30
and sure think about us as entrepreneurs
07:31
we’re how often do we spend our time
07:34
like we have we have a unique ability
07:37
that’s worth a hundred grand a day right
07:39
to our company in to us and to the
07:41
people we’re serving right but then we
07:43
go we started doing these like $8 an
07:45
hour jobs because it’s like it’s got to
07:49
be done so I should be the one doing it
07:51
it’s like you’re not worth that much
07:53
there it gets it’s it’s so expensive to
07:55
have you spending time on the on a 1020
07:58
on our jobs if you’re if you’re making
08:00
twenty thousand dollars an hour doing
08:01
your unique ability and it’s been
08:04
interesting is I’ve working with with
08:07
Jeff woods and the one thing on on
08:10
building things I’d like one of the big
08:12
things I’m focusing on think if there’s
08:14
like we’re trying to really systemize
08:16
our business because it’s kind of an in
08:17
point we need reset and we kind of redo
08:19
all those things and as I’m thinking
08:21
through it I’m just like I want to
08:23
create the systems and my goal in these
08:24
systems is to create the system so that
08:26
if it forces me and forces everybody my
08:30
team to only do their unique ability
08:32
right because each of us have unique
08:34
ability where we’re working a hundred
08:35
thousand dollars a day know and then we
08:37
have like things were good at they’re
08:38
worth 20 bucks an hour right and it’s
08:41
like if I get everyone focusing on their
08:43
unique abilities where they’re worth a
08:44
hundred grand a day versus they’re you
08:46
know they’re they’re non unique
08:48
abilities where they’re worth 100 bucks
08:50
a day like man how much faster can we
08:52
grow and can we scale and all this type
08:54
of things and so that’s been my thought
08:56
process like right now we’re gonna
08:57
system risa summation of our company
08:59
from now to the end of the year after
09:01
software Severson I’m gonna take you
09:02
take a little bit of the foot off the
09:04
gas so I can like recoup restructure get
09:06
systems in place and in January we’re
09:08
gonna go crazy because let’s be fun but
09:10
that’s that’s why it’s like I’m trying
09:11
figure out how do I get everyone
09:12
focusing on the unique ability and not
09:14
focusing on on $100 a day jobs that they
09:19
can do and they are doing but how do we
09:21
get the world focusing on unique
09:22
abilities and so for you guys or think
09:24
about it like what’s your unique ability
09:25
and pick through that and then figure
09:27
out like okay
09:28
now that I kind of know that like what
09:29
are people my team’s unique abilities
09:30
and how do I create a structure where
09:31
everyone’s focusing up some time on the
09:33
abilities and you do that you’ll see
09:34
things start growing Dan Sullivan
09:36
strategic coach calm if he has go there
09:39
hee hee I bought every book on Webster
09:42
sweet showed me a huge box because I’m
09:44
about to immerse in some Dan Sullivan so
09:47
like I don’t buy one book I buy all
09:48
because of immersion but one of his
09:50
books there’s about unique ability it’s
09:51
like work looking everything so I’m
09:52
ready yet but I know it’s awesome so
09:55
check it out yes this is there is
09:57
Garrett and there’s Scott those are
10:00
partners soft for singers Lindsey
10:01
they’ve been up here the last days
10:03
camping out overnight with me getting
10:04
everything ready for uh for launch
10:07
tomorrow so if you guys are watching the
10:09
video you just saw Garrett Scott and
10:10
Lindsay if not you just saw me point in
10:12
the air and you see anything feel
10:13
listening so anyway I’m gonna jump in
10:15
we’re getting launched I got five and
10:18
half hours for wrestling practice and
10:20
rest impression I’m come back for
10:21
another five and a half hours so about
10:22
10 hours to gets webinar done before my
10:24
body will shut down
10:25
wish me luck and then tomorrow will be a
10:27
million dollar day and then we’ll have
10:30
an asset little pace for us for life so
10:32
this is my unique ability so as you saw
10:34
tonight I’m doing spend my time managing
10:36
$100 an hour under dollar day job my
10:38
time writing webinars I don’t run a day
10:41
job so focus on my unique ability today
10:43
which would be good so that’s all I got
10:45
all right ready appreciate you all talk
10:47
to you soon want more marketing secrets
10:50
if so then go get your copies on my two
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world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.