Secret #52: Aligning Your Will With The Marketplace

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson and welcome to the marketing
00:03
secrets podcast so the big question is
00:07
this power entrepreneurs like us who
00:10
didn’t cheat and take on venture capital
00:12
for spending money from our own pockets
00:14
puddly market in a way the lets us get
00:16
our products and our services and the
00:18
things that you believe in out to the
00:20
world and yet still remain profitable
00:23
that is the question in this podcast
00:25
give you the answers my name is russell
00:28
brunson and welcome to marketing secrets
00:31
[Music]
00:35
everyone hope you guys are all having an
00:37
amazing day today whoa juggling my phone
00:41
as I get into cars Oh crazy day so we’re
00:47
just leaving I got through the house and
00:50
I walked out and Nora was outside on the
00:54
trampolines jumping so me is for my
00:56
crazy stories wait a big side yard that
00:58
was just kind of a big empty weed field
01:00
so we decided this year to go a little
01:01
crazy so um we put in a football soccer
01:06
filled volleyball court basketball court
01:09
baseball and track the wraps the whole
01:11
thing and in nine underground
01:12
trampolines and they land our
01:15
trampolines up this week and while we
01:16
were gone so we spent all day last night
01:18
we got home jumping and then this
01:19
morning it’s not to leave and I could
01:21
hear the little giggles outside and went
01:22
inside nowhere was jumping so it’s a
01:24
little bit cold out here but I wouldn’t
01:26
jump for the last a little bit now I’m
01:28
heading out my car and we’re ready rock
01:31
and roll so um it’s funny we were gone
01:35
this week we drove to Burleigh or my
01:38
in-laws living off our kids I mean from
01:40
there we drove down to Salt Lake because
01:43
I had a meeting I’ll tell you how about
01:44
here in a second it’s funny cuz on the
01:46
way home we were camping some of that so
01:48
I haven’t shaved in two days so my face
01:51
was all like prickly you not I mean and
01:54
my streak of Nora yesterday and like her
01:57
curly hairs like velcro on my on my
01:59
beard and I just like I tried for two
02:02
days and I hate this I just shaded this
02:03
morning it’s like I feel so much better
02:05
but I hate it cuz like I’ve been
02:07
watching we’ve been studying Dollar
02:08
Shave Club dollar beer
02:10
off-boarding process fact I wrote about
02:13
in funnel University this this this
02:15
month and like I don’t know it is like
02:17
all the beard guys just seen cooler like
02:19
and I just like pardons I want to be
02:21
cool like the beard guys but I just
02:23
can’t two days and I gave up and it was
02:24
horrible and so I’ll never be as cool as
02:26
a beard guys but I will give them credit
02:28
they are definitely cooler than a shape
02:30
guys so you know hopefully someday I’ll
02:33
become a man and be able to growing out
02:34
but that day is not today
02:36
anyway so I want to show them today and
02:39
some guys might be taking Russell this
02:41
is the marketing podcast why are you
02:42
talking about God and it’s like because
02:44
he has to do with everything it’s really
02:45
important and at lesson I learned this
02:47
weekend has to do with God but it also
02:49
then relates back to you guys in your
02:51
market so I think it’s really really
02:52
important so I was in Utah I was meeting
02:55
I had a meeting with someone who is one
03:01
of the top leaders in in my church in
03:04
them in the Mormon Church and we believe
03:07
in our church that there was a prophet
03:08
in the 12 apostles similar to when
03:10
Christ was on earth and my meeting was
03:12
one of the 12 apostles which was really
03:13
he was on ER and scary and exciting and
03:16
all those things all wrapped into one
03:18
and I a chance to meet with with him and
03:21
so this whole week prior to leading up
03:22
to it you know I’ve had a lot of
03:23
thoughts about just life and how things
03:25
work and then obviously meeting with him
03:27
and afterwards and it just it was really
03:29
neat a reflection time and and there’s
03:32
something that came out I mean there’s
03:33
lot of stuff I wish I could share in the
03:34
context of this podcast but it’s
03:35
probably not appropriate or in the right
03:37
spot so I won’t but there was one thing
03:39
that has kept ringing through my head
03:41
that I wanted to share because I think
03:44
it’s important and it does relate back
03:46
to marketing so there you go so right if
03:47
i relate back to marketing talk about
03:49
God for a few minutes hopefully that’s
03:50
okay
03:51
so it’s interesting is if you look at
03:54
the world what the world tries to do is
03:58
they is that they they see kind of like
04:03
and political excite I don’t care about
04:06
politics at all so I’m not gonna get
04:07
political but I see this most like it’s
04:10
am fighting in politics right where it’s
04:12
like these are the agenda items you or
04:14
you really believe this they believe
04:16
this and they fight back and forth who’s
04:17
right who’s wrong all sorts stuff like
04:18
that right
04:19
and it’s kind of crazy and it’s been
04:21
interesting is I’ve in my life and I’m
04:23
not perfect this by any stretch like
04:24
it’s what I spire to be but when I look
04:28
at an issue right I look at something it
04:30
shouldn’t be like what do I believe
04:32
what does Russell believe on this topic
04:33
it should be okay I believe in a God so
04:36
what does God actually believe on this
04:37
topic and then my job as a human here is
04:40
not to try to like convince God but like
04:41
no no no no you’re wrong right because
04:44
he’s not so Michael is to look at like
04:46
what he believes on the topic and then
04:49
bend my will towards that it’s okay this
04:51
is what he believes therefore this is
04:52
what I believe and that’s how it should
04:55
be if you do believe in an all power for
04:58
all powerful creator who created the
05:00
heavens and earth and everything I think
05:01
we should I bend our will towards him to
05:03
iCade this is what he thinks therefore
05:05
this was I think on any topic so it’s
05:07
like you know like I think that’s
05:09
important so we’re trying to set up our
05:11
beliefs when we you know what were four
05:12
and four against those kind of things
05:13
like it should be less of like this is
05:15
my opinion I think is right so I study
05:17
dry red and bake what does God actually
05:20
think and sit back and pray if I know he
05:21
believes and then they cool like I will
05:23
make I will align my will tears I’ll
05:25
line with that because that’s what you
05:26
believe and so I was thinking about that
05:28
and again I began something I probably
05:30
normally share inside the podcast but I
05:31
started think about this from the
05:32
business standpoint too because there’s
05:33
always correlations between all things
05:36
right and it’s funny because a lot of
05:39
the entrepreneurs that I work with it’s
05:41
interesting like what they what they do
05:44
is they have an idea right this is this
05:45
product I want to create a the world’s
05:47
gonna change mankind and I want to
05:49
charge this price for it this I want to
05:51
deliver it all they have all these
05:52
things that they want to do because it’s
05:53
their idea right it’s their baby and
05:55
they go out there and put out the market
05:56
and then the market crushes in it’s like
05:58
that I just sucks or that price points
05:59
not right or whatever it is right in the
06:00
market goes and does its thing in the
06:03
market in this situation is kind of like
06:05
God like like the market doesn’t care
06:07
who you are not think God and God does
06:10
care but the market doesn’t care who you
06:12
are right mark doesn’t care good ideas
06:14
all right what the market is what it is
06:15
like you put your thing out there and it
06:17
will tell you like that I just sucked or
06:18
that it was amazing or whatever like the
06:20
thing in between there is right and so
06:23
for our job as entrepreneurs is not to
06:24
try to convince the market that idea is
06:26
the best all right is a find like what
06:28
does the market actually want and then
06:29
align our will with that when you do
06:32
that that’s
06:32
things explode right that’s like when we
06:34
test funnels like well test them like oh
06:36
the market said no we try it again in
06:38
with twice test to tweak the messaging
06:40
and the pricing we keep moving things
06:41
around to a figure like what is the
06:42
market actually want they literally like
06:44
how much they want to spend for this
06:45
what’s the price where they actually
06:47
won’t even want this product lot of my
06:49
ideas they didn’t want like his grave
06:51
right is I thought they were in the
06:52
market did not care about it in the
06:54
market is is the only thing actually
06:55
matters and so like I always tell people
06:57
like drives me crazy people in in my
07:00
coaching programs and Facebook groups
07:01
everything that come in baked hey what’s
07:03
the like what’s your opinion on this I’m
07:05
like you don’t take my opinion on it
07:06
like I don’t even trust my own opinion
07:08
on my own stuff I let the market decide
07:09
I Creighton thing the best I know how to
07:12
do based on what I’ve seen the market
07:13
respond to in the past I make that thing
07:15
and then I’d send some traffic to it and
07:17
out of the market vote and I don’t let
07:19
the market vote through quizzes or
07:21
surveys or things like that where they
07:22
go yeah I would buy that the only thing
07:24
that I care about is people to actually
07:26
pull their wallet out of their pocket
07:28
and swipe a credit card that is how the
07:30
market votes they don’t vote with their
07:31
mouth they vote with their credit card
07:33
and yes I do it fills watching the video
07:35
I do you have a click funnel sticker on
07:36
my wallet because that is what fills my
07:38
wallet full of the stuff that we need to
07:40
buy so anyway so that’s that’s that’s
07:45
that’s how it works so for for you guys
07:47
and entrepreneurs it’s important for you
07:49
not to get so caught up on your ideas
07:51
and when you believe it is important to
07:54
figure out what the market actually
07:55
wants what they actually believe they
07:58
believe this is worth this amount of
07:59
money they believe that this is what
08:00
they want to buy you figure out what the
08:02
market actually wants and you do that
08:04
you become rich right if you fight
08:06
against that you struggle and I’ve seen
08:08
people go years sometimes decades and
08:10
never have success because they they are
08:13
trying to jam their beliefs down the
08:15
market’s throat and the market doesn’t
08:17
care about you all the market wants is
08:18
what it wants and see how to figure out
08:20
what it wants and then you line your
08:21
will with that and that’s it and so as I
08:25
was thinking about this weekend with the
08:26
with God and with you know our
08:29
responsibility not so much to try to
08:31
dictate what we believe and try to shove
08:32
it down his throat but to figure out
08:34
what he believes and then and then align
08:36
our wills with him it’s the same thing
08:37
with the market and I wouldn’t
08:38
understand that that’s when business
08:40
becomes a lot easier okay comes back to
08:42
expert secrets 101 like page three or
08:45
whatever like find a hot market ask my
08:46
and give it to him okay does not say
08:48
find a hot mark you decided what you
08:50
think would be awesome to create and
08:51
then jam it down their throats like that
08:53
is a hard business to run
08:54
okay it’s the opposite way find a hot
08:56
market ask what they want and then give
08:58
it to him that’s it in the market will
09:00
tell you so market will tell you right
09:02
mark you’ll place wrong and if you’re
09:04
wrong
09:04
don’t be mad about it just change your
09:06
approach change the pricing changes the
09:08
hook change the angle change the product
09:09
change the service like create what it
09:11
wants and then everything else will take
09:13
place that you need to do so there you
09:15
go okay if I weave a religion into this
09:17
thing because you guys don’t believe in
09:19
God it doesn’t mean he’s not there like
09:22
that’s what’s interesting
09:22
like sometimes I people friends like I
09:24
don’t believe in guys you should talk
09:25
about I’m like whether you believe in
09:26
him or not he’s still there like that’s
09:28
the interesting I do it I don’t believe
09:30
that this will sell like whether you
09:31
believe it or not it doesn’t really
09:32
matter it’s what the market believes
09:33
let’s go find out what the truth is
09:36
don’t align our beliefs with that that’s
09:38
an all aspects of life so there you go
09:41
that’s a creature Brunson preaching on
09:43
hope you guys remind anyway
09:45
but regardless hope you got some down on
09:46
that one and hope you guys understand
09:48
that that’s how the world works and the
09:49
market works and we understand that and
09:51
you align your wills towards it that’s
09:52
had a girl company find a hot market
09:54
asking what they want and give it to him
09:55
all right guys I’m in the office I gotta
09:56
go so you guys all sued everybody want
09:59
more marketing secrets if so then go get
10:02
your copies of my two best-selling books
10:04
book number one is called experts
10:05
secrets and you get a free copy at
10:07
expert seekers calm then book number two
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is called dot-com secrets and you get
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your free copy at dot-com secrets calm
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inside these two books you’ll find my
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top 35 secrets reviews to become the
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fastest-growing non VC back-sass startup
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company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.