Secret #53: Beware Of All Platforms... Except This One

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone’s russell brunson welcome to
00:01
marketing secrets podcast today we are
00:03
taking this whole thing is happening on
00:05
a private plane with so the big question
00:14
is this power on CH Brewers like us you
00:18
didn’t cheat and take on venture capital
00:19
for spending money from our own pockets
00:21
how do we market in a way the lets us
00:24
get our products and our services and
00:26
the things that we believe in outs of
00:27
the world and yet still remain
00:29
profitable that is the question in this
00:32
podcast we’ll give you the answers
00:34
my name is Russell Brunson and welcome
00:37
to marketing secrets alright so right
00:45
now we’re
00:49
you see this those are watching this
00:55
listing
00:57
we’re private plane we’re like in the
00:59
air we just left Atlanta Georgia we left
01:02
them to our land to be left here
01:03
Cherokee County been in the air it’s
01:06
kind of cools it’s gonna get now
01:08
and we had
01:11
supposed to be her exciting as display
01:13
it’s supposed to be a beautiful girl
01:15
right there and a beautiful girl right
01:17
there and then Todd right there
01:19
but our beautiful ladies make ary he’s
01:22
like you’re not interested so Todd’s
01:24
daughter got sick last two days so this
01:28
works like I can’t make it and then my
01:29
wife said well she’s not going and so
01:31
now you’re under a romantic sugar
01:33
together with that for me buddy booked
01:35
the flight you did so okay guys here’s
01:42
the mood
01:44
[Music]
01:47
yeah there’s those who are watching this
01:49
there’s pitchy the moon in the end and
01:52
all is so cool
01:56
beause yesterday you have no idea we
01:58
were say but you’re totally missing out
01:59
go to marketing secrets calm and you can
02:01
watch the video verses as well anyway
02:12
we’re legit alright suppose yes you
02:15
don’t know Todd yet you need to know him
02:17
he is the brains behind clickfunnels
02:19
he’s the one who built in all initially
02:21
and he was the landed George I’m trying
02:23
to avoid Z now for in six years they
02:25
told me no so finally the spirt I feel
02:27
bad because boys like every order months
02:30
yeah the person woke up to a tool and
02:32
hang out embassies out a chance without
02:33
him in his home
02:34
there’s family is amazing and tell them
02:37
all about who you are oh yeah
02:38
[Music]
02:43
anyway and I never actually had doubt
02:45
you to conversation or beach water beach
02:51
an email marketing conference we
02:52
Ashley’s top secret we’re not allowed to
02:54
say we’re list
02:54
oh yeah we can’t talk about oh by the
02:56
time it comes out you can yell me
02:57
anyways so let’s we’re doing it we’re
02:58
putting this long scene show you guys
02:59
it’s happening but checking it out
03:04
it’s so cool anyway so I don’t know
03:08
exactly we’re going to talk about so
03:10
many things we talked about when we run
03:11
the planes to podcast I want the I want
03:14
rant about and then while I brandy have
03:15
another dog talk about about whatever
03:17
you want because I want you guys all to
03:18
get better so my my rant today right now
03:22
I’m recording my podcast now it’s me as
03:24
know I’ve been doing a podcast marketing
03:26
secrets she was working your car first
03:28
and I popped my ear so I’m new to weird
03:31
stuff so we launched that podcast and
03:34
ran for almost six years every survey in
03:36
my car podcasting podcasting but by
03:37
putting in the time maybe everybody in
03:39
the word for the big following and then
03:41
about a year ago we rebranded as marking
03:43
secrets and since we’ve rebranded we had
03:45
3.5 million downloads and the top 10
03:48
business podcast for the entire hear our
03:51
video podcast is the number one on a
03:53
bike in the business generated our video
03:55
podcast number one be apart yet in all
03:56
of iTunes right I think these eyes
03:58
should like this yeah your things right
04:00
but apparently they ten days ago they
04:02
decided they didn’t like it and so what
04:04
they did is they shut down they
04:07
basically you’re subscribed on podcast
04:08
you eat eating our stuff but nobody knew
04:09
can subscribe
04:11
and like we’ve been like appeal each
04:13
overriding from that I’m sorry like
04:14
Wyatt Wyatt we keyed out right there
04:16
just kicked out like why that would tell
04:19
us why they said you’re out and it
04:21
reminded me about something I wants to
04:22
talk to you guys about this very
04:23
important and it’s never never never
04:26
trust a platform okay if you’re building
04:29
your business on a platform just prepare
04:31
to be to lose it all very very soon I’ve
04:35
done this multiple times and now it’s
04:37
not me I choose I’ve lost
04:42
whoever almost a dozen times I contact
04:45
at least I had to campaign well cheerful
04:49
times
04:53
hold the line again recently just again
04:55
they did it again
04:57
Facebook like Yudof at least two Orioles
04:59
in - you’re literally gonna consistent
05:01
recently Eastern I’ve kicked me off I
05:02
got back your monthly Google keeps us
05:05
off like the decade ago we never got
05:06
evacuated then you do buy what I watched
05:09
we have one video of it that and
05:11
the internet marketing Illuminati
05:13
and they canceled our account he’s just
05:16
crazy and so all of us like we put like
05:19
over eggs in this basket like many today
05:43
over
06:08
doesn’t mean that it can’t be a Masai
06:10
Channel that’s also bullying itself you
06:13
cannot have to be a writer
06:17
it’s crazy and so I just want to react
06:20
sighs this to all of you guys if you’re
06:21
building your business the hardest on
06:23
Facebook I got bad news for you
06:25
Zuckerberg doesn’t care about you he
06:27
doesn’t you know so I paying a thousand
06:29
are saying face because he doesn’t care
06:31
you know a little bit we’re spending you
06:33
can say it amounts of money and they
06:35
don’t care they don’t care about you
06:36
that they’re I mean that’s never any of
06:37
us all they care about is their customer
06:39
I can’t make sure about who’s happy and
06:41
guess what I shareholders a platform
06:43
doesn’t like people like us it’s like
06:45
that’s just you’d be aware that iTunes
06:47
apparently now that I know they don’t
06:49
like people like me I don’t know why I
06:50
just kind of you know I had another
06:52
publicity their platform added thousand
06:53
fewer millions of downloads and they
06:55
just one day I was like oh my no it’s
06:59
crazy sweet pumpkin I won’t even tell
07:01
you mine yeah they ask advice guys
07:03
support you they get we cancel as you’re
07:04
caramelizing steak is having clothes
07:06
like you won’t even tell me why like I
07:08
don’t know what to do and so a couple of
07:10
things isn’t I’ve seen the merch against
07:13
before I had nine merged internal my
07:16
fortune emerged she has to one bank and
07:17
all not shut down the same in it’s like
07:20
one is a very very very scary number in
07:22
in business and if arguing it was like
07:24
always smelling
07:26
having multiple things right I have any
07:28
multiple ways you are collecting money
07:30
you’re able to like money making sure
07:32
you kind of source of different
07:33
platforms make sure the way you’ve
07:35
message your customers there’s multiple
07:37
platforms in fact we talked about the
07:39
showers and stuff secret
07:41
top secret still it’s still top secret
07:43
yeah yeah we can talk about this part of
07:48
it yeah but do you still have daddy’s
07:49
lead towards us what we already do with
07:50
my action epics on some level the
07:53
channels definitely nice stuff is gonna
07:57
be coming into the news yeah because I
07:59
don’t want everyone again if you’re
08:00
relying on side email you could be in
08:02
trouble with that yeah like it’s heard
08:04
me multiple times I think it’s a
08:06
probably conservative about 20 times
08:07
I’ve lost main office writer and I’m not
08:09
an aggressive girl made I’m addressed it
08:11
professionally I may be aggressive I’m
08:13
not an F I can follow the rules of
08:14
everything right so it’s just it’s just
08:17
kind of crazy so a lot of things were do
08:19
like like if you’re at last year’s
08:21
thought like you I’ve talked about the
08:22
big benefit of using action XT plugging
08:24
your innocence in P think it’s a good
08:26
shot you getting plugged a new one but
08:27
we still keep your accounts like we’re
08:29
trying to be a platform that’s not
08:30
shooting our members down so you have
08:31
acts like some bad happens you can plug
08:32
it up at other things
08:34
it’s the new thing with the custom
08:36
domain so I’m not sure like so now with
08:38
action etic table have your own custom
08:40
domain for everything so mean tracking
08:41
goes to your custom domain your
08:42
unsubscribes go through your custom
08:44
domain everything goes there custom
08:45
domain so you don’t have a relationship
08:48
to many other people
08:49
reported us so if you get in trouble or
08:52
someone else in whatever it’s a trouble
08:53
it doesn’t affect anyone else which
08:55
that’s not the case the reason why a
08:56
weber won’t let you import people into
08:59
their platform it’s because if you have
09:00
poor people and spam them and there’s
09:02
everyone on a level that’s no longer
09:04
gonna be the case in the elections but
09:06
you are super isolated so it’s only
09:08
gonna affect you if you cause a problem
09:12
same thing with image hosting everything
09:14
it’s all gonna be under custom domains
09:16
now which is actually already like CP
09:18
ever said that up go set up a custom of
09:19
a we’re giving everyone bringing us new
09:20
domains waste like make it so that we
09:26
hear about you guys customers want to
09:27
pretend to your businesses and so try to
09:29
make both each of these are you how to
09:31
multiple SMTP is multiple ways like
09:33
money both ways to mess is just like not
09:35
herbs that rely on an email both like
09:37
there’s just a lot of cool things that
09:39
are coming
09:40
I’m sorry I always tell people stuff
09:43
before there are any time you say I’m
09:46
gonna be careful but that’s like where
09:48
we’re going and I just want to like re
09:49
emphasize for you guys like if you’re
09:51
relying on one platform is Zuckerberg is
09:53
the way your entire business runs like
09:54
now is the time to diversify don’t
09:56
diversify in six months in our years now
09:58
okay my guess is that Windows not gonna
10:00
be that long about a year and half those
10:02
who when they switch are sitting in our
10:04
accounts down I was like we Smith’s made
10:05
that face was over some reason they
10:07
loose evacuate they want tight grip on
10:09
people they loosen backed up but he
10:11
knows him come back if you saw Google
10:12
Google bit I have friends who are making
10:14
millions at million dollars a month
10:16
whoo-hoo but the choke hold out ain’t
10:18
never recover think they’re doing their
10:20
work a McDonald’s I don’t know where but
10:21
they’re not doing their business anymore
10:23
and so if you want to be around in a
10:24
long term it’s very important to
10:25
understand that might look I had like
10:27
Facebook’s right I still think you
10:29
should start with the platform I started
10:31
Facebook start with you know whatever it
10:32
is and go there but they might be very
10:35
aware like since that’s working then
10:37
it’s like he knows if we need to add a
10:38
second source the soon one disappears
10:40
where I need to merchant accounts in two
10:41
separate base I mean they look like
10:43
money do always just is one drives up
10:45
one goes away or make sure
10:47
Hodder and SMTP all those everything is
10:49
very very important
10:50
just don’t don’t rely on a platform the
10:52
platform will spear you over they do not
10:54
care about you or me knowing care of
10:56
themselves and their customers but they
10:58
think that forever easily because of
11:00
something we produce it does it affects
11:02
the experience of the customer gone.we
11:04
the shareholder the here already simple
11:06
ever let me see the same time again yeah
11:09
the reason why we let you guys go out to
11:10
take a b c money because we want to be
11:12
able protect you guys
11:13
which is like I talked to a god my last
11:16
pot yes maybe that was why I don’t know
11:17
this guy’s a huge you like which I came
11:20
out
11:20
[Music]
11:23
famous Takashi became well there’s a
11:26
beautify he was like fifty million
11:28
followers I mean to be fair he didn’t
11:30
say something so they should have said
11:31
but like instantly they shut down his
11:32
business yet there were dozens of
11:34
employees everyone he has a pewdiepie he
11:43
I figured by this as well and it’s crazy
11:47
and like usual I like this stuff on
11:48
YouTube that’s so super offensive but
11:49
his something honey no he said but he
11:51
said something said some of its news
11:52
from it was really really bad really bad
11:54
yeah but nevertheless like maybe just
11:56
like crush you like a grape and they
11:58
don’t care yeah but dude like you know I
12:00
put it I put in five million dollars
12:02
here at your platform like this happened
12:05
by a member way quitting Google stop
12:06
there favors like so shocked that I
12:08
spent a hundred grand a month on Google
12:10
Ads they’re like you’re one of our
12:12
smallest clients isn’t like yeah you
12:14
could talk to you if you’re spending
12:15
that yeah make this until I might to
12:16
over the UH since but to them ins they
12:18
don’t they know they don’t even look
12:20
better in care they’re just angry that
12:22
you
12:23
interrupted the customer experience and
12:25
so it’s just something to be very very
12:27
very wearable if you’re selling on
12:28
Amazon if you’re building your business
12:29
on any of these platforms that’s fine
12:31
but you need to also be expanding I need
12:33
a building that customer less you need
12:34
to be building your email list building
12:36
your different chat list every building
12:37
your different communication channels of
12:39
this billion additional business that
12:40
you’re able to keep things going and
12:42
Amazon just decides to show you about
12:43
tomorrow
12:44
[Music]
12:46
so there is your warning you have been
12:48
warned thus saith the clickfunnels be
12:51
careful because they will screw over
12:53
again one last thing for his podcast
12:55
toss working on something can’t talk
12:57
about it what are you most excited about
12:58
the new stuff from click but now I’m
13:00
most excited about this thing that I
13:01
can’t tell you about it it’s sorry it is
13:04
so awesome so he showed me on the
13:05
screenshots today so yeah there’s
13:07
there’s the potential to basically 2x
13:10
probably the results that you’re getting
13:11
from different leads that are coming out
13:13
on the front or from a communication
13:14
perspective double the double open race
13:16
double click rates that kind of thing on
13:17
much what you’re currently seeing
13:18
through your primary channel of
13:20
communication and never being super like
13:22
low-balling double in four generic
13:24
low-balling but it’s way more than that
13:26
yeah it really is probably it really is
13:29
probably way more than and there’s also
13:30
some cool things with payment processing
13:32
that word maybe testing right now
13:34
sure the literally instantly double yeah
13:39
I mean can you be in this one again so
13:41
Apple pay Android pay and PayPal all of
13:45
them push push to order so the results
13:47
that we’re saying preliminary release on
13:49
that based up it’s literally you go
13:51
online you add you click Add Apple a to
13:52
your thing you press your thumb on it
13:54
and it said everything works with
13:56
upsells though Te’o’s your mobile you’re
14:01
on your phone and some of those would be
14:02
your frequent shipping offer and they
14:03
bind like exactly only they only
14:06
literally had to order one so they order
14:08
in your primary order for one time just
14:09
like you would instead of typing their
14:10
car number then we have their thumbprint
14:12
hope it’s ordered and then on an upsell
14:14
they can just click one button just like
14:16
you would if they had a put in a credit
14:17
card number we in charge of a little
14:19
process do everything we need to do same
14:20
thing for Android then that’s the other
14:22
sexy part that just recently came out
14:23
like brand new Android
14:26
like google play or something but
14:27
everything calling me but be also
14:28
supporting that as well so you’ll be
14:29
able to have Apple and Android which for
14:32
the longest time most the other
14:32
platforms out there at least they give
14:34
they do support its on the Apple those
14:37
stories is home I think those who
14:38
ourselves on mobile II it’s to make your
14:40
mobile experience so insanely good
14:43
people go there like I don’t know I
14:45
never buy things on my phone hey later I
14:46
had my therapy
14:49
so what I do is I like I was eaten all
14:50
myself the link is someone’s advice I
14:52
don’t give up what you forget about
14:53
where’s this now there’s like oh and
14:55
they click their little thumb break and
14:57
they take their card and then eat it
14:59
upsell upsell upsell so I’m a problem
15:02
site I don’t we should profit that’s
15:04
kind of sacrilege is that what you shut
15:05
down I’m going to forecast is that a
15:09
better forecast let’s I’m gonna forecast
15:11
the future of were things of ourselves
15:13
sequence Saturday Ilya always designed
15:15
websites for desktops are usually wide
15:17
is like multiple columns and so by that
15:19
more of my work the future of where
15:22
website design is going is in centered
15:25
not a sermon but single column narrow
15:28
width pages if you look at dollar if you
15:32
get a dollar shape of the order form
15:34
this is the best example you have page
15:36
in the workrooms like this why go down
15:38
the middle and then fields are all
15:39
centered and like very very clear and it
15:41
works really good mobile
15:43
I think that’s gonna be a feature of
15:44
like we’re even desktop is all the side
15:46
that’s my that’s my forecast I’m
15:48
guessing so
15:49
no sir she knows clickers one of our
15:52
order pages right now is greatest Rob
15:53
Morrison Blake with that I think that’s
15:55
where futures things are going to be and
15:57
needs to resize down
15:59
the click roles that are you easily do
16:00
that just jump into mobile mode build it
16:02
first in bubble boat click desktop and
16:04
you’ll see it above though it’s like a
16:05
great thing about any lame literally I
16:07
throw design at once you might change
16:08
some font sizes or show some images on
16:10
desktop details short moments sneaks up
16:12
like that machine customized but in
16:14
reality like you’ve been to at first
16:17
I think I think people read more about
16:18
the videos to know you yeah there’s a
16:20
guy movie I’d ever Chris plan a video on
16:22
mobile by the self anyway and I’d always
16:24
read which is why also things like the
16:26
blend of video plus text is gonna be
16:29
more more important maybe though our
16:30
semester gives the video me pitching it
16:32
then below this the copy of me pitching
16:34
it so it’s like because the video I’ll
16:35
see the play button Bell did we hear I
16:38
get the bathroom or something this is my
16:41
phone and so anyway there’s some
16:44
forecasts like this but nice without for
16:48
you guys so hope you guys are doing
16:49
fight we’re probably halfway to our
16:52
destination already remember is first
16:54
off don’t rely on one platform for
16:56
anything you’re advertising your
16:57
messaging to your customers your
16:59
merchants in only one platform you
17:01
should ever rely another percent is
17:02
clickfunnels
17:03
because we love you guys full with
17:05
everything so you plug it on there but
17:06
you allow you to plug in every other
17:08
platform out there so that’s why we
17:09
build a flavor so we’re only ones love
17:11
you enough to these you just focus on us
17:13
but then I said our focus one big things
17:15
that we’re moving forward it’s like
17:16
building and all the backend so you can
17:18
plug in backups for sub you have both
17:19
ways to message people outside just
17:21
email in case email gets shut down well
17:22
it works against case we merging out
17:24
should shut down way all those kind of
17:25
things but don’t forget on the outside
17:27
on your podcasts I like all those things
17:29
my podcast downloads Rock because I’m no
17:30
longer listed which drives me nuts
17:33
and nobody can subscribe my podcast now
17:35
so now I gotta go to work
17:36
anyways just to know a new annoyance is
17:38
happening there’s always a workaround
17:39
like do you hear Facebook now shut down
17:41
I don’t just walk away but apparently I
17:44
broke through this is a thing that
17:45
drives me crazy I remember you premise
17:47
lot in the SEO days like people are like
17:49
when I can’t is co they’re like we don’t
17:52
want to excess against Google’s Terms of
17:53
Service and it’s like Terms of Service
17:55
they’re coming to your website and
17:56
spidering you you can do whatever you
17:57
want on your website like it’s it’s it’s
18:01
this weird thing and so it’s a me like
18:02
you go get their Facebook and Facebook
18:04
an outside down by now it’s over I come
18:06
down like it’s not fair
18:07
it’s like no don’t understand like this
18:09
is your bit like this is war if they’re
18:10
coming out are shutting you down like
18:11
you did it like fight back and get back
18:13
in and like and I keep going back it’s
18:15
good that they don’t just get knocked
18:16
down like that
18:18
if I that would happen to us but we lost
18:20
our businesses decades ago decades ago
18:22
but we’re fighters and so get back up
18:25
and we keep going so you’ll see my
18:27
podcast back very very soon so no links
18:29
I will lose all of my free
18:35
anyway but leave it at it’s all it’s all
18:38
fun games it all said that doesn’t
18:40
matter
18:41
try to change the world then these guys
18:42
get away the platform will get in your
18:44
way
18:44
try to keep you from master just ignore
18:45
him keep moving forward they show you
18:47
down come back make some tweaks changes
18:49
keep going keep serving your people
18:50
because they’re there
18:51
it matters it’s worth it maybe I’ll say
18:54
my words
18:56
see you guys
18:57
hi everybody would you like to see
19:00
behind the scenes of what we’re actually
19:02
doing each day to grow our company
19:04
if so then go subscribe to our free
19:06
behind the scenes reality TV show at
19:09

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