Secret #54: The Bigger You Get, The Bigger Your Problems Get

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody so Brunson and
00:01
welcome to the marketing secrets podcast
00:03
tonight it’s gonna be a late night
00:05
reflections episode so the big question
00:09
is this power on Brewers like us who
00:12
didn’t cheat and take on venture capital
00:14
for spending money from our own pockets
00:16
how do we mark it in a way that lets us
00:18
get our products and our services and
00:21
the things that you believe in out to
00:22
the world and yet still remain
00:24
profitable this podcast will give you
00:28
the answers
00:29
my name is Russell Brunson and welcome
00:31
to marketing secrets alright so I don’t
00:39
know if that’s really a thing a
00:40
reflection episode but it’s been the
00:44
last 24 hours my life has been insane
00:46
and I learned some really good lessons
00:49
along the way and yeah so I just want to
00:54
see here and talk it out with you guys
00:55
if you don’t mind hopefully you get some
00:57
out of it so on some of the back story
01:00
we are in November those who are
01:03
watching or listening just later and
01:04
it’s almost Thanksgiving about a week
01:06
away and but interesting working a lot
01:11
of really meet amazing projects and some
01:13
things that I feel are part of I don’t
01:18
know sounds like cliche but like part of
01:20
my mission in this life it’s not
01:22
building well just it is indirectly well
01:25
his building funnels good but it’s for
01:27
who we’re building for how we’re doing
01:28
and what we’re trying to accomplish with
01:29
it it’s things that are really good in
01:31
life and what’s interesting I know
01:34
everyone listening Zhai different
01:35
beliefs
01:36
it was interesting whenever you try to
01:37
do something good the adversary can call
01:40
whatever you want fights against it and
01:44
as I started this project with a screw
01:46
but we believe in and start kind of
01:48
moving on this path I was warned by a
01:49
lot people over in this project saying
01:51
as you start trying to move forward
01:52
towards the same the adversary whatever
01:55
you want to call it is gonna fight
01:57
against you and just like okay bring it
02:01
off and it’s crazy cuz I’m starting to
02:04
see maybe it’s not maybe it’s just my
02:06
mind but as we’re moving towards this
02:09
thing and just know
02:10
seeing a lot of more stuff happening so
02:12
last 24 hours is crazy it’s right now
02:14
it’s things 11 o’clock at night just got
02:16
my kids to bed in about probably twenty
02:20
six hours ago slow longer today twenty
02:22
four twenty five hours later was a
02:23
little bit awarding a go I just got me a
02:25
bed as well and it was just normal I I’d
02:28
I was gonna be simply working because my
02:30
wife had just left at Disneyland
02:32
yesterday she’s out with her girlfriends
02:34
from Disneyland and it slides like quit
02:37
some time to work catch up on some
02:38
projects and I was gonna start on him
02:40
and all the time has got two kids down
02:42
and I was about to come and start
02:43
working I got a text message from
02:45
Melanie saying hey this weird things
02:47
happening and it’s kind of cool some of
02:50
my inner circle saw something were
02:53
basically losses when you filed against
02:55
us and they’d seen ahead of time we got
02:57
spies everywhere around the world anyway
02:59
so we looked at it and it was basically
03:01
was it was kind of violation somebody
03:03
was basically somebody had gotten we
03:07
found out later now it’s been you know
03:08
24 hours but it was a text message that
03:10
they’d gotten that they said that they
03:12
did not want received from it so instead
03:14
of just being like a normal human being
03:15
and she’s like oh I don’t want to see
03:17
this text message
03:18
it’s persons lying filing his huge
03:20
lawsuit against us it’s crazy and so we
03:24
got the name the number officer stuff is
03:25
crazy somebody’s somebody center
03:26
clickfunnels with like a fake credit
03:31
card slitting a real credit card right
03:32
logged in twice never logged in again
03:35
their credit card failed and so our
03:37
system when your credit card fails oh
03:40
actually when you log into clickfunnels
03:42
there’s a little thing saying hey if
03:44
your credit card feels like it’s text
03:45
you so what number is the type number
03:47
right and so the credit card fails the
03:49
text I’m saying hey many websites to go
03:51
down you should log in your click on
03:53
scout you should upgrade your you know
03:55
add your credit card so you don’t lose
03:56
your websites we sent two text messages
03:58
this is like two or three months ago so
04:01
this person it’s insane
04:04
gives these text messages and and
04:08
files a lawsuit against us a lawsuit for
04:10
crowd from irreparable irreparable
04:14
damages and also like like just nuts
04:17
nuts so it’s funny cuz I always heard
04:20
about frivolous lawsuits and it’s just
04:21
like I’ve said those like I
04:24
I couldn’t fathom those a real thing
04:26
that human beings were like that but
04:27
it’s just like I just saw I’m seeing
04:29
right now I’m like holy crap
04:30
and it’s funny cuz like it’s interesting
04:34
like you know when you’re when you don’t
04:37
have money or I was like oh if I’ve had
04:38
money all my problems would go away I
04:40
got bad news for you guys the problems
04:42
don’t go away they just turn into
04:44
different problems more annoying
04:46
problems we’re literally people were
04:48
like shooting at you and attacking you
04:49
huh
04:50
like it’s nuts if I get that text - or I
04:52
get that message about that sorta do
04:53
some research and I can’t figure out oh
04:54
my god
04:55
I mean I can’t I can’t be honest I got
04:57
too much stuff to do so it’s kind of put
04:58
on the back border sat down the computer
05:00
right there’s my core computer where the
05:01
expert seekers a book was written sit
05:03
down at the more computer check my email
05:06
and there’s two emails first emails from
05:09
this this or relation we’re working with
05:12
to try to do a lot of good in the world
05:13
and save lot of kids lives and I’m just
05:16
the sting that we’re moving forward on
05:17
trying to you know do the ultimate good
05:20
and then the email that came in like
05:22
literally like a minute before after
05:27
that one another person I’m not gonna
05:29
tell the backstory behind this because
05:30
it’s just it’s not important but from a
05:33
person who I dealt with like three years
05:35
ago
05:36
the shoe team I’ve heard I’ve heard from
05:38
over a year huge email huge email
05:40
talking to like like going on about how
05:43
they’re gonna sue me for all these crazy
05:44
things like and I’m just like I can’t
05:48
even I don’t know how to handle this
05:49
right now like it was just crazy and so
05:54
um I did best handle em I gotta get some
05:56
of Mike’s I get some stuff done so I was
05:58
like taught two o’clock last night
05:59
working passed out and kids up this
06:01
morning at like six yes I have four
06:03
hours yeah forever sleep last night got
06:06
up and got kids ready cuz my wife’s gone
06:07
and I would likely have helped the nanny
06:10
comes it helps it helps the kids out the
06:12
door and everything’s school and then in
06:17
the office and you know have a ton of
06:21
stuff going on obviously we’re trying to
06:23
coordinate yeah so much stuff I wish I
06:26
could he said it glimpse it all the
06:29
stuff we’re doing it once um I don’t
06:31
think people believe it but there’s a
06:32
lot happening obviously
06:34
it happened to try and change the world
06:36
right it was fun we got it did a podcast
06:38
with Nathan black at the top if you let
06:40
her his podcast it’s really good and I
06:43
did a podcast 18 months ago with the MU
06:45
did another one fall from now so we’re
06:47
5x we’re at 18 months ago which is
06:49
insane it was just really cool it was
06:50
like recapping all the positive growth
06:52
what we’re doing and it was cool when
06:54
the questions he asked me and he’s like
06:55
you know most business owners reinvest
06:56
their profits back in the company that’s
06:58
lien highest return on investment blow
06:59
I’m like where you read where do you
07:01
invest your money Russell and I had
07:03
laughed was like you know you know we
07:04
reinvest money back in the company but
07:06
you know for me I I started business to
07:08
reinvest the money back the company he’s
07:10
like so what is the real estate is where
07:12
you’re investing your money like no not
07:13
even vesting anything like I’m investing
07:15
my kids and my family I was like right
07:17
now we have a acre and a half two acre
07:19
lot next to our house it was just kind
07:20
of full weed so the summer we we knocked
07:23
down all the weeds we put in a full half
07:25
structure of baseball slash soccer field
07:27
we put in nine underground trampoline
07:29
it’s a volleyball court a baseball field
07:31
a full basketball court and a track that
07:33
wraps the whole thing because likes I’m
07:35
investing my money back in my kids like
07:36
I want to spend weekends and nights with
07:39
my kids playing games like that’s why I
07:41
got to business hey the cash flows nice
07:44
but like that’s that’s what I’m
07:46
reinvesting my profits back into you
07:47
know anyway so just kind of it was kind
07:50
of just a fun to answer except sure the
07:51
most people in business podcast don’t
07:53
don’t think that way they think about
07:55
anyway whatever business real business
07:58
people think about right anyway so it’s
08:00
kind of fun and stuff and and then I had
08:03
a deal with the issues rights way to
08:04
deal with this dude who said who got two
08:07
text messages after he told us to text
08:09
him and he didn’t update his credit card
08:10
and I started really since we started
08:13
learning all that though do not call
08:14
this and they do not text less always
08:15
it’s just crazy
08:16
basically we broaden all these lawyers
08:19
and companies all scrap and last all day
08:21
it was just crazy but we found out
08:23
what’s interesting is like these text
08:25
somebody’s there’s 150,000 known people
08:27
who if you guys if they you text message
08:28
from you they will spy lawsuits like
08:31
that’s all ideas so they get text once
08:32
they get blocked across like all these
08:34
things so now it’s like we’re tapping
08:35
let’s the API so we’ll pull all these
08:36
known complainers and stuff but it’s the
08:38
same so all these guys do is they go out
08:39
there and they they sign up for things
08:41
and when if you text them that’s it
08:42
okay this is the real thing like you
08:44
hear about this I always thought like
08:46
there’s no way that people are that evil
08:47
but they
08:48
like this is a real thing again what’s
08:50
happening is happening to me right now
08:52
well so now we gotta fight this whole
08:53
thing it’s just nuts like time and
08:55
energy and money wasted for some moron
08:58
who’s just going out there looking for
08:59
lawsuits like that’s it
09:00
that’s it’s crazy so there was number
09:03
one in the 90s number two it’s all about
09:05
our lawyers came in and lawyer basically
09:07
you know this this this deal from three
09:11
years ago that I’ve heard from in over a
09:12
year
09:13
the lawyers just like shocked I can’t
09:14
leave her here make us insane and sat
09:17
down with me and once we everything
09:18
again he’s just like you guys are in the
09:19
right like her burst on the right like
09:20
he’s like I
09:22
he’s like my authority as your lawyer is
09:25
that we need to go and just destroy this
09:26
person and like put him out of his
09:28
misery
09:29
he said nicer that but not much but I
09:33
was just like so misunderstood in the
09:36
meeting and everything and then I think
09:38
was Dave or bring some of my team asked
09:40
me like what what does your gut tell you
09:41
Russell and I was like my gut tells me
09:43
that I just need to do whatever takes to
09:47
make this go away
09:48
and I listen to my gut a lot because I
09:52
don’t think my god I think there’s its
09:54
other things telling us stuff anyway so
09:59
and I told my lawyer that he’s just like
10:02
he’s just like it is funny because like
10:07
I had this really rare chance to try to
10:08
learn something today something I teach
10:10
my kids all the time like my kids will
10:14
get these arguments right with each
10:15
other and like especially like my little
10:18
like seven year old and my 12 year olds
10:20
right or eleven and a half years old
10:21
right they’ll get these arguments about
10:23
things and the older one is like so mad
10:25
cuz they’re trying to prove their rights
10:27
the younger one I’m like it doesn’t
10:28
matter just stop it doesn’t matter that
10:29
you’re right or wrong just stop fighting
10:31
like please just stop fighting like but
10:34
but he’s wrong I’m like I don’t it
10:36
doesn’t matter I just it does not matter
10:37
who’s right who’s wrong way it does not
10:39
matter at all right um and and I tried
10:43
to eat just my kids over Dorgan like
10:44
they just walk away from I just let it
10:45
go does not matter and it’s funny cuz
10:48
like after I after we had not the whole
10:52
lawyer meeting and stuff and and I wrote
10:54
this person back and just said hey just
10:55
you know you can you know just here’s
10:57
the lawyer yes and figured all the stuff
10:58
out
10:59
and that person went back and said he’s
11:00
gonna call and that’s like I gotta want
11:03
to guns call like like I just I don’t I
11:07
don’t I don’t want his call and so for
11:09
me I kneel down I pray and I was just
11:10
like what should I do and I was like
11:13
like asked me for help because I knew
11:16
that that I wanted to be like my
11:18
twelve-year-old make no you’re freakin
11:20
wrong and like yell at this person but I
11:23
knew that that wouldn’t solve anything
11:24
would just hurt everything and so I
11:26
prayed for humility and like prayed to
11:28
like to know what to do and how to do
11:31
and like I was this like this
11:34
frustration anger so I take the phone
11:36
and call this person and other some of
11:38
the line is this person you know
11:41
basically starts yelling at me telling
11:42
me all these things that he thinks I’ve
11:45
done wrong and it’s just like at every
11:48
point like I want to just like fight
11:49
back and be like this is not true that
11:51
is not true I prove that’s not true and
11:53
like everything I just sat there like
11:55
bit my tongue like I just pray my head
11:57
like like let me know what to do let me
11:59
know how to handle this and what to do
12:01
and just like and just sitting there
12:02
sitting there taking and taking and
12:04
taking and taking found just like like
12:06
what like dude what do you want like
12:08
what’s like what’s the real story like
12:13
just tell me and we talked about it and
12:16
I think we figure out a way to solve it
12:18
and and it sucks it’s like my little
12:21
kids you know it’s like like like
12:26
legally people get judged my lawyers
12:28
like say justice needs to be served like
12:30
you were in the right here this is not
12:31
your fault and and I’m looking at this
12:34
from another angle saying like like
12:37
there’s two laws right there’s justice
12:38
and there’s mercy right there’s these
12:40
two things and legally we always want
12:42
justice for everything there’s that
12:43
there’s other side of mercy and I don’t
12:46
know about you but there are things in
12:47
my life where I make mistakes I mean a
12:49
lot of mistakes and made way too many
12:51
mistakes to brag about
12:52
especially on a public forum like this
12:54
but there’s times my life when I needed
12:57
mercy from people or from yeah from
13:00
things and there’s time the mercy came
13:02
through me and it saved me and it helped
13:04
me and in my physical life and my
13:06
spiritual life and different things like
13:07
that and I’m just grateful for times I
13:10
was extended mercy and I think today for
13:12
me was the time of just like they keep
13:14
you don’t have to have a perfect justice
13:16
like extend mercy here and and it’ll
13:19
make everything better
13:20
I don’t know that’s always the case but
13:22
definitely was the case for me today so
13:28
that was first two issues but then I’m
13:31
exciting like it’s a wrestling match
13:33
tonight so leave yeah this all happened
13:35
by three o’clock today and I’d leave to
13:37
go to wrestling match some of the
13:39
wrestling match we get there and work my
13:41
kids cuz last week they kind of beat up
13:42
a little bit in terms of all weekend
13:44
long I worked them in the wrestling room
13:45
in our house and I got them better and
13:46
better and better
13:47
neither my first and so down my oldest
13:50
my twin sister smashed he wrestled just
13:52
like ah the perfect match was so awesome
13:55
also if we worked on this weekend he was
13:56
doing it and it was just like it was
13:58
really neat really special to see that
14:00
and he won and it was just so exciting
14:02
and then bo would had next match but
14:03
looks like the end of the night so
14:05
anyway so he’s warming up and you know
14:08
goofing off and having fun and Dallas do
14:09
the same thing and and then brandy who’s
14:13
our nanny she brought all of our kids
14:14
luckily and this turned out to be a huge
14:16
blessing brought the kids the wrestling
14:18
match it was kind of stressful so I’m
14:19
with Norah holding a little baby Norah
14:20
and the other ones running around and
14:22
all sorts of crazy stuff and then and
14:26
then buzzing closer to warming up so I
14:29
gave all the kids back to brandy and I
14:31
was another side of Matt I started
14:33
getting more bone all warmed up and
14:34
downs they’re kind of goofing around
14:35
because he’s just you know between his
14:37
match having fun and he goes over to the
14:39
to the the bleachers on the side of the
14:42
bleachers and he saw somebody jumping up
14:43
doing like box jumps up on this this
14:45
sledge there’s like a metal strip across
14:47
this ledge he’s some doing box jumps
14:49
he’s like I’m gonna do it he’s kind of
14:51
bored sitting around so he goes to jump
14:53
to do box jump he misses it he hits
14:55
right below his knee and I should show
14:59
you guys this those who are those for
15:02
watching this is like parental
15:04
discretion advised these images are kind
15:06
of freaky but uh if you’re listening you
15:10
can’t see him but he hits this lady
15:12
comes I was like oh that hurt is I got
15:13
fine and I look at him and I’m like dude
15:15
you are not fine it was like the deepest
15:18
cut I have ever seen in my life so if
15:20
you can see this here so I was watching
15:21
like that’s his knee
15:23
like you can see the bone like if your
15:25
listen you can’t see but it’s Oh like I
15:27
want to throw up with something it’s
15:28
like the deepest cut ever I look down I
15:30
was just like oh my gosh like I can
15:32
think I don’t even say you can see all
15:34
of it to the bone under this cut like it
15:35
is huge and and then there’s like blood
15:39
just pouring everywhere all the mass all
15:42
the thing I’m like I don’t I don’t know
15:44
what to do here I’ll keep some pictures
15:46
learn how to do this like I don’t I
15:49
don’t know what to do or even how to
15:49
handle this like this is the head so I’m
15:55
kind of pulling him out of the rest of
15:56
my gonna try more of a bone on side of
15:58
madam now I’m pulling down out his blood
16:00
just oozing everywhere like my wife’s
16:02
not there are no to do there’s no one I
16:04
I don’t I do and like I kind of it in
16:06
the hallway luckily on the the wrestling
16:08
coach he’s got some kind of medical
16:10
doctor I’m not sure exactly he was there
16:11
I’m Mike I need hope he’s like oh my
16:14
gosh like yes put him down so he puts
16:16
him down some more pictures Oh
16:18
anyway and luckily I got I was shocked
16:21
and I what to do so he goes and like
16:23
gets uh you have someone go grab some
16:26
gauze and stuff and they wrapped the
16:28
wrap the knee up and I was like we got
16:30
taking the ER like I don’t want to do
16:31
like I don’t want to miss Bo and smash
16:32
cuz they close the training there’s Oh
16:34
deep that is
16:35
Oh so on Sunday coach is luckily there
16:41
helps me wrap this thing up and then I
16:44
ran over to brandy our nanny who’s over
16:46
there and here’s a little here’s buddy
16:49
in bed smiler the slain in the hospital
16:52
that smiling during surgery there’s him
16:55
all stitched up at the end there Oh
16:57
anyway so he’s uh he’s laying there uh
17:01
so I’m gonna wrap grab brandies her
17:04
nanny and I said down cuz leggo because
17:06
I go to the ER so she grabs all kids and
17:08
comes back and I was like I don’t do and
17:10
bones I’m warm he’s also you know
17:11
frazzle because of that so like so me
17:15
and the coach pickup down and we run him
17:18
out to the car which is it’s like at
17:20
least half a mile and where’s the car
17:21
get in the car and brandy blows up all
17:23
of our kids plus her kids and heads off
17:25
the ER then I’m Rebecca and I’m trying
17:27
to like I don’t have my medical cards
17:29
are me of course because that’s how I
17:30
roll
17:31
so try to find medical stuff and sent it
17:33
him and then bones warming up his mask
17:35
he’s all frazzled because he’s
17:36
his brother bleeding to death he says
17:38
yeah sure his brothers gonna dice when
17:40
brother’s about to die and just like so
17:44
then he gonna focus right warmed up and
17:46
he goes out there and wrestles and
17:47
portal do like he’s the trying so hard
17:48
and he’s doing so much better but he got
17:51
thrown the first like ten seconds to pin
17:54
and he comes off just crying his eyes
17:55
out and I think he’s more upset about
17:57
his brother but just all the emotions of
17:59
that and a little little dudes right now
18:01
oh I was emotional and then trying to
18:05
find downs backpacks in the bleachers
18:08
and bones get them all out the door then
18:09
racing over to the to my car and then
18:12
speeding off at the hospital I remember
18:14
leaving all the kids were like we’re
18:16
starting we’re starving at the wrestling
18:17
match I make my kids haven’t eaten yet
18:19
it’s like six o’clock six thirteen I
18:21
like it’s a race in the hospital I run
18:23
off to like this fast-food restaurant
18:25
this is a crazy story I’m sorry I’ve no
18:28
to talk to you my wife’s gone tonight
18:29
hopefully guys don’t mind so I race to
18:31
the so race to the gas or to uh to like
18:35
this fast-food restaurant i order food
18:36
am I going to drive here Mike I need 10
18:38
hamburgers and 10 drinks and and a kid’s
18:41
milks I got a little baby daughter so
18:43
the poem through and then the lady’s
18:45
like hey the manager wants to see if he
18:47
does want ten ice cream cone or ice
18:49
custard ice cream things I’m like you
18:51
know what yes that’d be awesome so this
18:54
car full of hamburgers ice cream and
18:56
waters me and Beau and racing back to
18:58
the ER we get there and then find
19:01
Brandy’s all the kids I give her the
19:02
keys like go feed the kids in the car
19:03
and then I run in and downs in there and
19:05
he’s about to start sir you know all the
19:07
stuff to get his knee all cleaned up and
19:08
poor little dude they could be cut was
19:10
so big and they’d get like a needle to
19:12
numb and probably shot him I would say
19:13
conservatively about thirty different
19:15
shots he’s just screaming like he was so
19:17
tough
19:17
oh but oh and they sawed up it was just
19:21
forever and and brand Joe gets home
19:23
they came home did homework and did
19:25
anyway he got him all the bed and been
19:26
doing homework till almost 11:00 go to
19:30
bed that’s the last 24 hours of my life
19:32
so it’s been crazy so I also just tell
19:36
me as that as a fun story just some of
19:38
the things some of the lessons of today
19:40
I think that I learned is number one
19:43
whenever you are moving towards things
19:45
that are good the adversary or whatever
19:48
you want to call it he’s gonna fight
19:49
against you
19:50
and that’s okay it’s normal so it’s
19:53
gonna happen and I know the lot of you
19:55
guys and a lot of listeners or people
19:59
who who believe in God who think about
20:01
God and if if you’re not like I just
20:04
recommend remembering and there’s a
20:07
reason why the things happen is - I
20:08
believe - just remember God so first off
20:10
remember God number two is there are
20:14
evil people in this world for those
20:16
people who are just out there - - just
20:19
to steal money and they’re there and the
20:22
bigger you get the bigger target you’ll
20:24
become so just be aware people and just
20:27
protect yourself
20:28
anyway as you can we’re try to just a
20:30
whole new line of Defense’s for us and
20:33
so know that the three know that
20:36
sometimes if you want to have mercy if
20:40
you want people to have mercy on you
20:41
sometimes in life don’t always fight for
20:44
justice in every situation like be okay
20:46
letting somebody else
20:49
yeah it’s Tok give me some else mercy
20:52
sometimes because that’s the right thing
20:54
to do you know it’s not it doesn’t give
20:57
you justice and it may hurt and may suck
20:59
but if you ever want to receive justice
21:02
your mercy and your life it’s worth it
21:04
to give other people it’s important and
21:06
then the last one I got the moral story
21:10
the last minute other than it was just a
21:12
lot of stuff and yeah that’s about it so
21:17
I hope helps you guys hope you learned
21:20
something hope you got something not
21:22
yeah don’t worry about it kid though
21:24
please show this video or this podcast
21:25
with somebody love you care about and I
21:28
appreciate you listening yeah it’s a
21:31
huge she’s asked me to have you guys
21:33
listening to all the stuff that we share
21:35
and I hope that it helps so that’s why I
21:37
got my initiate you all have an amazing
21:39
night because he has all again tomorrow
21:41
I want more marketing secrets if so then
21:45
go get your copies of my two
21:46
best-selling books book number one is
21:48
called expert secrets and you get a free
21:50
copy at expert seekers calm then book
21:53
number two is called dot-com secrets and
21:55
you get your free copy at dot-com
21:56
secrets calm inside these two books
21:59
you’ll find my top thirty five secrets a
22:01
weave
22:01
to become the fastest-growing non
22:03
vc-backed SAS startup company in the
22:06
world

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