Secret #55: Why I Don't Do Payment Plans

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody its russell brunson
00:01
welcome to marketing seekers podcast
00:03
tonight we are gonna be hanging out with
00:05
some cinnamon toast crunch so the big
00:09
question is this power arch Brewers like
00:12
us who didn’t cheat and take on venture
00:14
capital we’re spending money from our
00:15
own pockets how do we market in a way
00:18
the less husky our products and our
00:20
services and the things that we believe
00:21
in out to the world and yet still remain
00:24
profitable in this podcast we’ll give
00:28
you the answers
00:29
my name is Russell Brunson and welcome
00:32
to marketing secrets alright so why am I
00:40
talking about quiet because it’s late at
00:42
night and wife and kids everyone’s
00:45
asleep why am i eating cinnamon toast
00:47
crunch because I have committed that by
00:49
phone hacking live I’m gonna be in shape
00:50
and so barb Miller who helped me dress
00:56
me at last Funaki live he’s with his big
00:57
body transformation got ripped in the
00:59
6-pack and everything I was like alright
01:01
Bart we’re gonna do it scheme in shape
01:03
so we’re gonna do it but it doesn’t
01:05
start till the day after Thanksgiving so
01:07
I got a week to garbage and so I haven’t
01:09
even really help people last like six
01:11
months right now I’m gonna go unhealthy
01:14
as possible so I’m eating cinnamon toast
01:15
crunch at like midnight how great is
01:17
that
01:17
I’m pretty something about that all
01:22
right some I wasn’t on the Facebook
01:24
right now and somebody asked a good
01:26
question I said how come are be assuming
01:28
that’s me hopefully why does it Russell
01:31
use payment plans about anything and
01:33
there’s a funk sauce and all that
01:35
everyone’s kind out there there guess
01:37
why did he gotta use payment plans and
01:38
stuff like that so I’m just a why so a
01:43
couple things first off I don’t so if I
01:44
don’t believe in payment plans um I
01:46
think a lot of times you make more money
01:49
when you offer payment plans but there’s
01:52
just things about it that drive me crazy
01:53
especially like online like one of them
01:55
was a big ones drive me crazy is the
01:57
fact that like there’s no repercussions
02:01
somebody signs up for your thousand
02:02
dollar course and your three pay you
02:04
know whatever they do one of the three
02:06
payments they don’t do anything else
02:07
like there’s nothing you can do you
02:08
can’t go after me and it’s not like it’s
02:11
kind of frustrating you know and digital
02:12
unfortunately a lot of people who we get
02:14
one payment through the go through some
02:16
the course then they feel okay not doing
02:17
it and there’s kind of bugs me but
02:20
that’s not really the real reason you
02:24
know the real the real reason why I
02:25
don’t do them for the most part and I
02:28
don’t say well I won’t do them cuz
02:29
they’re lovely situations I’m sure I
02:30
will in the future one of our new hiring
02:34
coaching programs will be having a
02:37
program which I’ve never done that in
02:38
the past but we will be just help people
02:41
cash flow and stuff like that but majors
02:44
I doubt it’s because it’s a one-person
02:47
comment they said rustles and do it cuz
02:48
Russell’s rule is don’t sell to broke
02:50
people and well that’s mostly true
02:54
something I don’t like broke keyboard I
02:56
don’t want to help them right
02:57
people but if you study my stuff so she
02:59
doc I’m secrets the book I talk about
03:01
the value ladder right where I’m taking
03:03
people up a value outer and I know full
03:05
well people like to go to my world and
03:06
they don’t have money when they first
03:07
come in so I’m like okay how can I
03:09
provide the most value possible so they
03:11
have everything need to be successful
03:12
right and on the friend and I are my
03:14
books on my perfect webinar training I
03:16
things like that that are free plus
03:18
shipping a really low price and I don’t
03:20
hold stuff back on that get dan Henry’s
03:23
a good example he struggled for years
03:25
you’re the doc home seekers book learn
03:27
how to my webinar did it made a million
03:28
bucks in five months
03:29
right so and I’ve been giving away the
03:32
perfect webinar now for two or three
03:34
years just like the script in the video
03:35
and PowerPoint slides and people always
03:39
ask me why do you give it away for free
03:40
I think your best stuff Mike because if
03:42
someone uses it to make money thank you
03:44
for my expensive stuff so for me it’s
03:46
like that’s written my it more my goals
03:47
I want people come in and I want them to
03:49
use the stuff I have and it makes them
03:50
more money and then they can come to the
03:52
next things and they’re jumping up like
03:53
four or five tiers if they have money
03:55
that’s fine taking shortcuts success but
03:57
I almost flake sometimes it’s not it
03:59
doesn’t serve your customer shortcut
04:03
their success we first started doing
04:05
final active TV the very first time I’m
04:11
just taking businesses do I like the
04:13
people like entrepreneur but they
04:14
weren’t having a success yet the
04:16
company’s doing all the work for him
04:17
launch their businesses and we found
04:19
these people weren’t ready for them
04:21
and we launched and it back to him and
04:23
these people that get these businesses
04:26
they didn’t they hadn’t learned all so
04:29
they needed to to have success with it
04:31
and they struggled and like despite the
04:33
fact that I gave the keys to a Ferrari
04:34
like they can dry the Ferrari I think
04:37
sometimes we do ourselves to service a
04:39
nice people just jump too far too fast
04:41
they spend much money I don’t have and
04:43
then they try the thing he doesn’t
04:44
really work because I’m in the
04:46
foundation stuff they need to get there
04:47
right business is all about for us is
04:50
like increasing our capacity right I
04:52
went first start business you have a big
04:54
capacity to do a lot of stuff right like
04:57
I didn’t I got started like my capacity
04:59
was like you know I I struggled to read
05:02
a book and then I read a book and I was
05:03
like well the book was awesome then my
05:05
capacity expand a little bit and it’s
05:06
the morning expanded and more and
05:08
expanded now you know 15 years later
05:09
we’re running a huge company were you
05:12
know on the top by 2 or 3 and also
05:14
there’s websites in the world make a lot
05:16
of money doing lots of stuff helping a
05:17
lot of people like all those things like
05:18
and if I would have been handed this 15
05:20
years ago yeah the problems you have to
05:22
destroy like max I wanted to because I
05:25
wasn’t ready for it and I think a lot of
05:28
times I mean I I know I could sell more
05:30
stuff if I awfully excuse pay plans let
05:32
people in but the reality is one comes
05:34
in on a payment plan they can’t afford
05:36
and they’re trying to learn stuff and
05:37
they can’t afford it and you know then
05:39
you go by traffic they need other things
05:41
they need doing they can’t afford it
05:42
like it doesn’t really serve them or or
05:44
me so I want people to to to grow with
05:50
us
05:51
alright so that’s what we do stuff away
05:52
stuff loading stuff no tab Mattila
05:55
tear high tear things like that right
05:58
and that way people come in they learn
06:01
they apply and then if they get value
06:03
then they should naturally send up right
06:05
it’s kind of like in my stack I have a
06:08
line that I say in there it’s funny cuz
06:10
it’s really good closing line actually
06:12
not people block it off since I started
06:13
using it but it’s true for me right and
06:15
for me it says I was philosophy here my
06:18
company and if I can’t make you money
06:19
that I don’t deserve yours and I
06:21
honestly actually do believe that which
06:23
is why I don’t just go and hard close it
06:24
when I excuse payment plans and I see a
06:26
lot people do product launches they’re
06:27
still in 2000 our core source or three
06:29
you know 12 payments at 300 bucks I’m
06:31
like he was three bucks like I’m ever me
06:34
in those days that was like but it’s a
06:36
lot of money
06:37
right and like it almost doesn’t
06:39
disservice it’s like hey if I had to
06:41
open his 300 bucks like wouldn’t you
06:42
know 12 months now that all my stuff in
06:45
place like start buying ads again cuz I
06:47
had this huge budget of 301 my thoughts
06:50
um so yeah hope that kind of helps again
06:54
it’s not that I won’t do payment plans
06:55
I will do in the future there’ll be
06:57
times the seasons algún a lot of
06:59
businesses I recommend him so it’s
07:00
nothing against my just for me
07:02
personally that’s my goal that’s my
07:05
vision I just try to blow people’s minds
07:08
every step of the value out her if I do
07:10
that correctly then they’ll be able for
07:12
the next thing and the next thing the
07:13
next thing you know I mean I could tell
07:16
you probably a couple dozen examples of
07:18
this began Henry’s in my favorite
07:19
joining a circle and he posted on
07:22
Facebook he was like I don’t know why I
07:24
joined Russell in a circle if like I got
07:25
he’s like you know I I made a botch
07:29
money everything I don’t really need to
07:31
be I don’t really want to be in it I
07:32
feel like I owed Russell 25k for all I
07:34
got from the free book I bought so like
07:37
how cool is that every customers fill
07:38
away like now I got so much from this I
07:39
feel like I owe you like I need to gonna
07:41
invest your higher check your thing so I
07:42
got so much room down here that’s what
07:44
I’m trying to create so there you go
07:47
hope that helps you guys hope hopes you
07:49
think in you know I’m still talking
07:52
about this Formica in my business which
07:54
is teaching business owners how to grow
07:56
so it’s like it’s very applicable
07:57
because it’s like hey make money here
07:58
and grow bit the same in any business to
08:00
say your business is helping marriages
08:01
right like you give them something free
08:03
in these you know it increases the spark
08:06
in the relationship or fixes something
08:07
up they feel better like man they will
08:09
want to give you more and follow you
08:10
further and all that kind of stuff so
08:12
anyway it’s fun gaming play I love it
08:14
appreciate you guys as customers as
08:16
friends and subscribers as listeners and
08:18
hope that you got some good ideas out of
08:19
this I’m gonna get back to you in my sim
08:22
toast crunch before it all gets cold and
08:23
soggy little soggy get ready so I’m
08:25
gonna go and buy like you my available
08:27
sexy I promise you guys I was six pack
08:29
you’ll be awesome if not then I won’t
08:31
say anything else about it everybody
08:33
thank you soon bye would you like to see
08:37
behind the scenes of what we’re actually
08:38
doing each day to grow our company
08:40
if so then go subscribe to our free
08:42
behind the scenes reality TV show at WWF
08:46
oh no hacker
08:47
TV

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.