Secret #56: It's Not The Thing... It's The Marketing Of The Thing That Counts

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson and welcome to the marketing
00:03
secrets podcast hope you guys aren’t
00:05
amazing today so the big question is
00:08
this power on Brewers like us who didn’t
00:11
cheat and take on venture capital for
00:13
spending money from our own pockets how
00:15
do we market in a way the lets us get
00:17
our products and our services and the
00:19
things that we believe in outs of the
00:21
world and yet still remain profitable
00:23
that is the question and this podcast
00:26
will give you the answers
00:28
my name is Russell Brunson and welcome
00:30
to marketing secrets alright ready so it
00:38
is the day before Thanksgiving we have
00:40
twenty bubble soccer balls being
00:42
delivered to my house we’re gonna be
00:44
playing a huge bowl soccer game on the
00:46
Smurfs turf which is really exciting are
00:48
the astroturf we call it summer turf cos
00:50
the blue here in Boise but and we’re
00:52
looking forward to that and everything’s
00:54
getting ready with rustle practice this
00:55
morning with the kiddos and I had some
00:58
cool experience that happened there one
01:00
that was just a really special moment
01:02
when I said he hasn’t won that was the
01:04
reason why most people aren’t successful
01:06
in business so I’ll give you both and
01:08
hopefully you listen from the tube so
01:09
number one it’s really cool it at the
01:12
kids school there’s a little kid on it’s
01:14
kind of a crazy story cuz apparently his
01:16
mom and him both found that cancer about
01:19
the same time together the cute little
01:21
family it’s a little kid named Nico and
01:23
so at the junior high what did we call
01:27
it David I kind of everyone gotten
01:31
around this this kid historian trying to
01:33
help him out and it’s just cute like all
01:35
the kids we’re Huskies for Nico tisha
01:37
t-shirts like went down had a show on
01:39
today said the Huskies were Nico and
01:40
they do fundraisers for Nico on the ice
01:42
things and she’s such a cool thing how
01:45
they like got into school all behind
01:47
this one person in this one
01:49
cause and movement and it’s it’s cool I
01:52
you know I was talk about building mass
01:55
movements and things like that but I
01:56
think a lot of times it sees these
01:57
little private intimate movements it
01:59
that means so much to people and really
02:01
helps people to to become something more
02:03
and there’s just cool watching this and
02:05
watching my kids participate in this in
02:07
this movement for for a little kid in
02:10
their school nameko and so today russ
02:12
and practice you know that all these
02:13
price 60 or 70 wrestlers out there all
02:15
trained to be warriors trying to tough
02:17
at everything and the middle practice
02:19
and ego his dad came in when he walked
02:21
in it just like the whole room went
02:22
silent and it was like out of respect
02:24
for him and it’s like just one of the
02:27
neatest neatest experiences I’ve
02:28
witnessed in a long time and got chills
02:30
in there watching and all the kids was
02:32
looking at him and like talking to him
02:33
and then they came in and they they
02:35
presented him because Nikko was a
02:36
wrestler as well before I’m all these
02:37
problems happen so they gave him
02:39
wrestling t-shirts and sweatshirts and
02:41
stuff like that and then they had an ego
02:43
lead a cheer so they brought him on in
02:45
and did their it was just cool thing so
02:48
that was a fun thing happened today and
02:51
then afterwards I was talking with the
02:52
dads and that’s a successful real estate
02:54
dude here in Boise and it’s kind of
02:56
funny cuz he was like hey I recognize
02:58
you guys see you in my newsfeed every
03:00
single day sorry but I wish I was better
03:02
looking it was kind of funny because he
03:05
was in there and we were talking for a
03:06
while afterwards and and it was
03:11
interesting because there’s a big reason
03:12
why more people aren’t successful it’s a
03:15
mindset we can see something yeah
03:16
definitely so I want to share with you
03:18
guys you’re stuck in this mindset week
03:19
it’s what’s keeping you back I did a
03:21
podcast episode on a hundred podcast or
03:24
so ago talking about no outsourcing your
03:26
lovemaking and in there talked about how
03:28
like if look at a business like no
03:30
matter what you’re selling for selling
03:31
houses
03:32
tarz supplements like it doesn’t matter
03:35
what you’re selling you’re selling like
03:36
you think that part doesn’t matter
03:38
doesn’t that matter what business you’re
03:40
in the Marquise with the matters and
03:42
actually it’s the lifeblood with
03:44
businesses with drive leads and
03:45
customers and sales it’s the only thing
03:47
in action matters like I can take my
03:48
marketing systems plug in any business
03:50
into work because I’m human psychology
03:52
is the same how we get to be the same
03:53
it’s the same right and so talking to
03:56
man he’s like yeah well good phones you
03:58
know I just haven’t done yet you know
04:04
does it affect me at all and he’s like I
04:16
guess for Jake he generates leads and
04:19
sells products it’s like whatever you
04:21
needed to be he’s like oh so you have
04:22
anyone in real estate doing I might give
04:23
it to come to people like I you know top
04:26
my head I know probably half a dozen or
04:27
so there’s guy who’s got one of the
04:34
biggest programs just here in Boise I’m
04:36
like he’s using it and it’s funny and
04:38
they say oh you know I hire some come
04:40
arcing company stuff for me and they’re
04:42
kind of give us leave Mike so the
04:43
working good he’s like no not really
04:45
like I wish we just get rid of all the
04:46
leads being all the other agents
04:47
underneath to say they want internet
04:49
leads so we have to do that but I just I
04:50
don’t like it and I think it’s dumb and
04:52
he’s like in right now we’re still in
04:53
about 100 houses a year and he’s like
04:57
you know if we got to play we have about
04:57
200 houses and then we could afford to
04:59
hire a full time marketing person to
05:01
generate leads and stuff
05:02
and it’s just as the marketing guy here
05:07
I just like I want to grab the guy just
05:09
like what are you like how do you not
05:12
understand this
05:13
it’s like saying um yeah like it like
05:15
let’s say you’re you’re struggling in
05:17
your marriage and you’re like yeah well
05:18
my wife and I when we start like having
05:20
you know what marriage gets good and
05:22
like we’re happy and like everything’s
05:23
perfect then we’ll go to counseling I
05:25
think no counseling irreverent is what
05:27
gets you there right and it’s just funny
05:29
like at when like when we get wouldn’t
05:31
grown to hide if we can afford some to
05:33
generate leads them literally to say no
05:35
if you can’t afford not to like you
05:37
should stop everything you’re doing the
05:38
only thing you should do is generate
05:39
leads it’s funny because he’s like yeah
05:41
the biggest person in town they have
05:42
about a thousand they saw
05:43
but they’re doing all of it online
05:45
generally leads online and is able to do
05:47
because because they had their selling
05:49
so many houses and I know you understand
05:51
it’s because they’re doing it they’re
05:52
able to sell so many houses it’s not
05:54
because that’s so many houses they can
05:55
do it it’s like the chicken of the egg
05:57
it’s like it’s like yeah it’s like
05:58
you’re trying like if I cut off the
06:00
oxygen to your brain your brain will
06:01
stop so like it is the lifeblood I told
06:04
my was like any last name Harry you guys
06:07
do stuff like for me like no like we
06:08
think no I’m like we certify people they
06:10
can do it but it’s like I mean if you
06:12
really wanna be successful it’s like you
06:13
have to become the head of the marketing
06:15
like you cannot outsource your
06:16
lovemaking like you can’t do that in
06:18
business and expect it to be awesome
06:19
right in your marriage if you’re like eh
06:21
this is my wife I mean house we love
06:22
making somebody else like your business
06:24
your marriage is gonna fail it’s the
06:25
same thing in your business like it is
06:27
the lifeblood it is the thing that gets
06:29
customers into your world and gets them
06:32
to like you and believe you and trust
06:33
you and give you money and it’s like the
06:35
most important part of business I think
06:38
the biggest problem with funny if you
06:40
listen to emails like Michael Gerber
06:41
talks about this like people are
06:43
technicians they have an entrepreneurial
06:45
seizure and they think they want start a
06:46
business because they work in a cake
06:47
factory and they see the dude who runs
06:49
the cake shop and I use guys a moron I
06:50
can do a better job without so they
06:51
start their own business and they’re not
06:53
entrepreneurs there’s do to build cakes
06:54
it’s like the dude who builds a cake
06:55
like anyone can build a cake like you
06:58
can hire a lot of people to do that like
06:59
it’s the person who’s gonna actually Inc
07:01
sell the crap out the cakes that runs
07:03
the business like if you don’t have that
07:04
like your business dies it’s funny like
07:07
in 2008 when all you when the economy
07:08
crashed all these companies are crashing
07:10
I see all these people in the companies
07:12
like this that their first instinct is
07:14
not like let’s lower costs on like
07:17
stupid stuff they all cut their
07:19
marketing and their sales but like their
07:20
marketing budget I’m like okay we’re
07:22
struggling let’s cut off the lifeblood
07:23
to our head like in wrestling when I’m
07:25
taking I’m wrestling somebody there’s a
07:27
little floater watching the video right
07:28
here both sides your neck there is a
07:30
thing called a carotid artery and if I
07:32
want if I’m rust is my owner for a
07:33
headlock and I put a little bit pressure
07:34
right there against the credit artery
07:36
and that fast the blood flow stops to
07:37
your head it’s like if someone chokes
07:39
you right and then shake you die with
07:41
your card if I touch it right that fast
07:44
you will block out it’s really fun we
07:45
were I’ll say someone you’re getting you
07:46
get a book and he’s a whole body goes
07:47
limp me flip them over and you pin it
07:49
right because it’s the blood that goes
07:50
to your brain you cut off the blood it’s
07:52
it’s like a second and you’re out cold
07:55
and I’d take it back off in the blood
07:56
she’s coming your back lie right so
07:58
companies come with a cut-off they cuff
07:59
lifeblood and then the company dies like
08:01
that fast it’s like that is what’s
08:03
keeping you alive
08:04
like in times a bad economy they triple
08:07
down on the advertising triple down on
08:09
the marketing like that’s anyway you
08:11
guys all know that I’m just beat I’m
08:12
preaching to the choir but for everyone
08:14
else this one can’t talk about it
08:15
because it’s thought so funny like and I
08:17
told him and he’s like oh you know lead
08:19
generation for me is is you know
08:21
nurturing the clients we have and things
08:22
like that and you know I can’t outsource
08:23
that that’s my lovemaking or something
08:25
I’m like do you think that’s any way any
08:29
way so that’s like I’ve said you know to
08:34
say if you wanted her company focus on
08:36
the marketing the sales of the thing and
08:38
I’m oh she has our business because you
08:39
love the thing you do that’s awesome but
08:42
if you want to have a lot of people use
08:43
that thing you got to become obsessed
08:44
with the marketing of the thing that is
08:46
the key the marketing of the thing is
08:48
the business the business is not the
08:50
thing the bit the thing is the
08:52
fulfillment of whatever you want to do
08:53
but the business is the marketing don’t
08:55
think it’s the only thing that actually
08:57
matters because without that your
08:59
company dies without that the lifeblood
09:01
goes off to your brain and instantly
09:03
your alcohol and that’s why versus
09:07
another SAS companies other SAS
09:08
companies are focusing on you know
09:10
hiring these huge teams of people to do
09:12
whatever I don’t know what they even do
09:13
right we focus on the marketing the
09:15
marketing drives it so there you go guys
09:19
anyway hold up some of you guys who are
09:20
thinking and wondering and like oh you
09:22
know man out some hire a marketing team
09:23
like it’s hard to do you can do it but
09:28
if you really want to grow like you got
09:30
to confess with the marketing everything
09:31
you’ve got to not try to outsource your
09:34
lovemaking and realize that that is the
09:36
business and if you want to be in
09:37
business you might be an entrepreneurial
09:38
talent seizure you had if like trying to
09:40
start this cake company or your whatever
09:43
thing is you sell like if you want that
09:46
baby to survive and to live you know
09:48
being obsessed with the thing is not
09:50
gonna do it as being obsessed with the
09:51
marketing of the thing so I hope that
09:53
helps appreciate you all let go I got a
09:55
couple hours to work by to do this
09:57
killed and crushed so that I can have a
09:59
Thanksgiving that’s not stressful those
10:02
you guys know us my entrepreneurs like
10:04
my buddy Alex are phenomena all about
10:06
momentum and so it’s like thanks cares
10:08
makes there’s no
10:08
so okay it’s so much momentum Oh next
10:11
like four hours for you I go back home
10:12
that I’m knocked down any dominoes
10:13
tomorrow they’re standing up what I’m
10:15
trying to relax with the family so
10:17
that’s it you guys appreciate you all
10:19
and have an amazing day
10:20
bye one more marketing secrets if so
10:23
then go get your copies on my two
10:24
best-selling books book number one is
10:26
called experts secrets and you get a
10:28
free copy at expert seekers calm and
10:31
book number two is called dot-com
10:32
seekers and you get your free copy at
10:34
calm secrets.com
10:36
inside these two books you’ll find my
10:37
top 35 secrets we’ve use to become the
10:40
fastest-growing non vc-backed fast
10:42
startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.