Secret #58: End Of The Year Planning Meetings And Simplifying Your Value Ladder

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s the bear vase russell brunson
00:01
welcome to the marketing secrets podcast
00:04
so the big question is this power
00:08
entrepreneurs like us who didn’t cheat
00:10
and take on venture capital for spending
00:12
money from our own pockets how do we
00:14
market in a way the lets us get our
00:16
products and our services and the things
00:18
that we believe in out to the world and
00:19
yet still remain profitable that is the
00:23
question in this podcast we’ll give you
00:25
the answers
00:26
my name is Russell Brunson and welcome
00:28
to marketing secrets everyone so I’m out
00:35
walking the garbage out if you look out
00:38
here is getting close to Christmas time
00:40
Thanksgivings over those who are
00:42
watching the video these are the lights
00:44
we have wrapped around our house
00:45
lighting up for the Christmas holiday
00:49
which is kind of fun
00:50
so I’m just gonna walk around here she
00:51
hasn’t seen my face get enough light to
00:53
connect on camera but folks are
00:55
listening in hope you guys had an
00:56
amazing holiday Thanksgiving getting
00:59
ready for at the end of the year um end
01:01
the year is always fun time for us
01:03
marketers and entrepreneurs because it’s
01:04
the focusing and planning for the
01:05
beginning of next year which is coming
01:07
soon right so it’s kind of fun we got
01:10
not this week the next week Todd and
01:12
Ryan and everyone’s fine here to Boise
01:15
and we’re gonna be doing a big partner
01:16
meeting and planning out the rest of
01:18
this year in world domination for next
01:20
year
01:20
sort of big hags or big hairy audacious
01:23
goals and figure what we’re gonna do and
01:24
then how to reverse engineer not to make
01:25
it possible is kind of fun I was I was
01:28
watching last year podcast at Alaska
01:32
that basically said these were our goals
01:34
and so here’s the five Hail Mary passes
01:35
we’re gonna do to try to hit those goals
01:37
okay if you have a list that podcast
01:38
rewind about a year ago and listen to it
01:40
and that’s what it’s gonna be the goal
01:42
of this meeting is when I said our big
01:45
goal we’re trying to do and then I’m not
01:47
gonna like one execution plan but here’s
01:48
four or five things when try to get that
01:49
goal and if one or two of them hit they
01:51
will hit these crazy big goals and so
01:53
that’s what we’re doing not this week
01:55
but next week so I’m sure I will be
01:56
doing podcast from there talking about
01:59
it but I’m excited for that if you
02:01
haven’t done that yet make sure this
02:03
year before than the year you spend some
02:04
time and block it out with your your
02:06
team and and do that and figure out
02:09
again what’s the big goal and the
02:11
reverse engineer what you got to do to
02:12
make that happen
02:13
and then from there you know figure out
02:16
three or four different big Hail Mary
02:17
passes that you gotta throw to get your
02:20
big goal so that’s kind of we’re gonna
02:22
be doing I’m excited for it and it’s
02:25
been fun
02:26
so what I want to share with you guys
02:27
tonight real quick before I head back in
02:29
it’s a really beautiful night it’s not
02:31
too cold and it’s just kind of nice for
02:33
a walk around the yard so what I’ve been
02:39
working on on my side and I talked about
02:42
a little bit after the inner circle
02:43
meetings is one of the big my big aha is
02:46
it’s kind of funny how you go through
02:47
cycles right like we know things we
02:49
forget them and you really realize them
02:51
but the doc up stickers book will talk a
02:53
lot about value ladder right and it’s
02:56
funny because ever since we launched
02:57
expert seekers haven’t talked about as
02:59
much about that cuz extra seekers all
03:01
about figuring out like the first part
03:02
like - who in the world like the one in
03:04
the house he’s Mike like what are you
03:05
selling and how are you selling it so
03:07
it’s like you figure out how to create
03:07
your offer how to position yourself and
03:09
create your mass movement and figure out
03:10
what you believe in what you don’t
03:11
believe in it what’s your future based
03:13
cause and who are your people and like
03:14
all those kind of things right and then
03:16
you create a message a presentation to
03:18
get people to follow you to sell your
03:19
products and that process takes a little
03:22
while right you got a reader your
03:23
presentation four or five or six times
03:25
so you get it perfect and then you’re
03:26
driving traffic and then you keep doing
03:28
that and eventually if you do it enough
03:30
times if you follow the process you do a
03:31
webinar live every single week for a
03:32
while and you keep tweaking and changing
03:35
base what we talked about in the in the
03:36
book eventually hit it and you know you
03:38
hit it because you go from zero two
03:39
million dollars fast right
03:41
it asked me figured out the what and the
03:42
how what is this you’re actually selling
03:45
and how do you sell it right so that she
03:47
had that figured out now the next phase
03:48
is really shifting back to dot-com
03:50
secret stuff right so now you got
03:51
customers coming in and this is where
03:53
entrepreneurs start freaking out right
03:55
because then they start talking value I
03:57
need up cells and down so some and back
03:59
ends and front ends and and they start
04:01
going crazy and and what I wanted to
04:05
talk about is just kind of the big AHA
04:08
had from inner circle meetings I’m
04:09
watching the people that are crushing it
04:11
and the ones who are struggling and the
04:14
consistency amongst the people in inner
04:16
circular killing it is that most one
04:19
came in they had one thing figured out
04:20
and they got that working now it’s about
04:22
time to join their circle right and
04:26
because people need be making about a
04:27
million bucks a year to be in there so
04:28
it’s kind of like the fit right so they
04:29
come in their group then and then
04:31
they’re trying to figure out okay what’s
04:32
the next house it’ll work and really
04:34
interesting is that people that are
04:37
growing the fastest what they’re doing
04:39
is they’re very systematically building
04:41
out the back into the value ladder okay
04:43
and most about value allows are simple
04:45
it’s like there’s a fact tradition most
04:48
people who are making money that they
04:49
folks on the middle first right like the
04:51
webinar or something at that in the
04:52
middle and they build out so they bill
04:54
at the back end it’s like back in
04:55
whatever that thing is and that’s done
04:57
you have the middle and back end like it
04:58
stops you don’t keep creating anymore
05:00
back and stuff like that’s that’s the
05:02
end of it and then what your business is
05:04
moving forward is creating new front-end
05:07
offers that bring people into the middle
05:09
of value ladder which under send people
05:10
to back in and I started looking at was
05:13
interesting um I lost my way I’d
05:15
forgotten these lessons that I fight
05:17
it’s funny I kind of like creation the
05:20
taco speakers look at I forgot some of
05:22
them it’s been a while since I kinda
05:24
revisited those those thoughts when I
05:26
realize is that my value ladder was like
05:28
it came up and it kind of split off and
05:29
then it kind of broke off there’s like
05:30
all these different things people could
05:32
do it was we were monetizing a bunch of
05:35
them but but there’s confusion right and
05:39
so it’s interesting there’s actually two
05:40
programs that we have both that do well
05:43
over a million bucks here that I am
05:44
turning off boom boom whoa
05:46
not because they’re not awesome they are
05:48
not cuz I’m making money they are
05:49
because they don’t they’re they’re
05:52
deviants they deviate off of the value
05:54
ladder right my value ladder is very
05:56
very simple moving forward and so the
05:59
rest of this year I’m trying to get
06:00
these P things in places to kind of
06:02
execute on that but it’s very simple
06:04
what it is is we have a webinar where I
06:07
sell click funnels funnel building
06:10
secrets which is the new funnel hacks
06:13
funnel scripts and traffic seekers those
06:16
full products bundled together on six
06:18
full months of click funnels for two
06:19
thousand dollars
06:20
yeah that’s what I sell that’s the thing
06:22
I did that webinar a couple weeks ago
06:24
did really well that’s that’s what I
06:25
sell that’s my middle my value latch two
06:27
thousand or C and the back into that we
06:28
have our two common club coaching which
06:31
will be releasing here probably at the
06:34
live event and that’ll be working room
06:37
too and that’s that’s about
06:38
that’s the back end inner circles full
06:40
so not treat more people in there so
06:42
we’re going to thousand dollars for
06:44
clickfunnels
06:44
and then whatever the pricing is on the
06:47
two comical coaching that’s coming up
06:48
and that’s it
06:49
and that’ll be and that won’t deviate
06:51
that I won’t change that’ll be the same
06:52
for forever and then all I will be doing
06:54
in this point forward there hopefully
06:56
the rest of my life and brush my
06:57
business courage is craning cool front
06:59
end so I have the dot-com seekers book
07:01
which is a front end and we have the
07:02
experts cute book which is front end
07:03
eventual of traffic secrets the
07:04
marketing secrets and other ones right
07:06
perfect webinar all these other things
07:08
I’ll just be having fun creating front
07:09
ends but they only go the front end hits
07:11
gay people then to ascend up to the two
07:13
thousand in the 2002 column coaching and
07:16
that’s that’s it that’s my business and
07:18
I figure out the cool winning ways to
07:19
sell front ends and that all I’m doing
07:21
is selling front ends right that’s it
07:24
and so it’s very simple so all your
07:27
creative juices entrepreneurs should be
07:29
on like figuring out the next then the
07:31
next back in it all kind of stuff you
07:32
should be simple should be just like
07:33
what’s the cool front and we can we can
07:35
drive them or people into and that’s
07:38
kind of the game so I’m excited you’ll
07:41
see this um some of the tweaks I’m
07:42
making now is this severe hyper focus
07:45
arm value ladder is okay somebody buys
07:47
the extra secrets book okay if I know
07:49
that this is my severe hyper-focus thing
07:51
like what’s the process of taking they
07:52
buy the book and they go upside down
07:55
stop Rosten Thank You page I have a live
07:57
presentation right there of me pitching
07:59
the two thousand dollar thing right
08:01
right there and now if they finish that
08:02
that it’s like hey you want to apply for
08:03
coaching come here and it’s just that’s
08:06
that’s the process very simple very easy
08:08
and we’ll just replicate it over and
08:10
over and over again
08:10
so anyway I’m some far my business and
08:14
by my life and hopefully those users
08:16
listen this will simplify earlier not
08:18
later because sometimes we get all
08:20
excited and the next thing we know
08:21
there’s like a billion things happening
08:22
and yeah so simplify now anyway that’s
08:26
like I’m gonna go ahead in right now get
08:28
to bed because we’ve got a crazy week
08:30
starting tomorrow joke aside it forum
08:32
but hopefully this gives you guys a
08:33
couple things number one hopefully gives
08:35
you guys some thoughts on doing your
08:38
team core planning meeting with you and
08:40
your partner’s if it’s just you and your
08:42
employees or whatever it is just you
08:43
your spouse or just you they sit down
08:45
and plan next year’s goals figure out
08:48
reverse engineer what you need to do to
08:49
actually execute all that hit them
08:51
to figure out what the three or four big
08:53
Hail Mary passes are you gonna need to
08:54
throw to get the big goals and then
08:58
number two is really map out your value
09:01
ladder and try to simplify it as much as
09:03
you can and that’s what I’m doing so you
09:06
guys will see it coming January first a
09:07
bunch of new fun cleaned simplified
09:09
things when coming out of Team
09:11
clickfunnels here so I’m excited for it
09:14
that’s all I got if you have a very
09:16
takes phone hacking live yet they’re
09:18
getting close to being sold that was a
09:19
ton of them over this last weekend so
09:23
tickets yet now is the time go to fall
09:25
hacking live.com and that’s about it so
09:29
that said you guys appreciate ya’ll
09:30
thanks for listening thanks for
09:31
subscribing and we will talk to you all
09:33
again soon bye everybody
09:35
want more marketing secrets if so then
09:37
go get your copies of my two
09:39
best-selling books book number one is
09:41
called expert secrets and you get a free
09:43
copy at expert seekers calm and book
09:45
number two is called calm seekers and
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you get your free copy at dot-com
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secrets calm inside these two books
09:51
you’ll find my top 35 secrets and we’ve
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used to become the fastest-growing non
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VC back-sass startup company in the
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world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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