Secret #63: Batman's Approach To Project Management

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
what’s up everybody Russell Brunson and
00:02
welcome to the marketing secrets podcast
00:05
so the big question is this power
00:08
entrepreneurs like us who didn’t cheat
00:11
and take on venture capital for spending
00:13
money from our own pockets how do we
00:15
market in a way the lets us get our
00:17
products and our services and the things
00:19
that we believe in out to the world and
00:20
yet still remain profitable that is the
00:24
question in this podcast we’ll give you
00:26
the answers
00:27
my name is Russell Brunson and welcome
00:29
to marketing secrets alright everybody
00:36
head into the office today for a
00:38
fun-filled day there’s gonna be short
00:39
because it’s almost Christmas time we
00:42
thought it’d be fun to do something out
00:45
of the ordinary so everyone’s working
00:46
their butt off and then in the day we’re
00:48
gonna leave a little early and go and
00:49
see the Star Wars movie which I’m
00:51
freaking out about cuz I haven’t seen it
00:52
yet and I want to see it so bad and like
00:54
you know everyone’s got the positive and
00:56
the negative reviews and all sorts of
00:57
stuff and I don’t care what they say
00:58
there’s no way I’m not gonna like it I’m
01:00
so excited so pumped about that also we
01:03
have an acupuncturist who’s coming into
01:05
the office to give people poke to poke
01:06
people all day so I’ll be going through
01:07
a session today were so excited for I
01:09
don’t know how acupuncture works but I
01:11
had a miraculous healing from at one
01:12
time so I’m gonna be believer and I’m
01:14
not even hurt I just like I want more
01:17
people poking needles into my body
01:19
apparently so that’s exciting but what
01:22
I’ll share with you is the most exciting
01:23
of all so so exciting so we’ve been it’s
01:28
funny that we’ve grown as big as the
01:30
company as we have with the fact like I
01:32
am NOT the best systems person in the
01:34
world I’m a big believer in just not
01:36
ever been good at it and mr. James P
01:38
frill who was amazing
01:41
man in your circle been friend for and
01:43
man about three three years or so now he
01:48
came in originally and like set up our
01:50
trellis systems that worked really good
01:52
for like a week and then like me as a
01:53
bad manager of it like it kind of fell
01:55
apart and then I came hired him again
01:57
later came back and set up again and
01:58
then worked for I fell apart the third
02:00
time I did it so three times has helped
02:01
me set this process up up and third time
02:03
I lasted longer
02:04
then eventually kind of fell apart as
02:05
well and so eventually I just like you
02:07
know what how about we just hire you to
02:08
come and actually run this thing for us
02:10
so we hired him for his in the next six
02:12
months and he literally moved to Boise
02:14
he like a block from the office reached
02:16
has been really fun and and then now
02:18
he’s like living next to me is where I
02:20
doing everything and systemizing
02:21
everything and what we’re focusing on
02:23
which is something I think everybody
02:24
should do because as you know you listen
02:28
to my opinion on this before like your
02:30
business is not the thing that you do or
02:32
think so the business is the marketing
02:34
of the thing you sell right and so I
02:37
think every company like the real
02:40
company is your own marketing
02:42
advertising agency that is the company
02:44
like that’s and then what you sell is
02:46
incident incidental doesn’t really
02:48
matter I can plug in chiropractic I can
02:50
plug in dentistry and plug in
02:51
supplements I can plug it like doesn’t
02:53
matter your business is the marketing
02:54
right thing so I was like well we need
02:56
to build a marketing agency where we are
02:59
our only client so build this marketing
03:00
agency out and there’s a funnel building
03:01
team in the agency and there’s traffic
03:03
team so it’s been really funks he’s
03:05
going to write all the stuff we’ve been
03:06
doing for last decade that we redo every
03:08
single time and he’s been Trello izing
03:10
in systemizing it and all sorts of stuff
03:12
but biggest thing we’ve realized is that
03:14
when we like when I have an idea right
03:18
it’s like the idea Mike and I have that
03:20
moment where it’s like the flood of
03:22
inspiration and for me I know if it’s
03:24
this way for everybody I’m assuming that
03:26
and when I was this way when I began
03:28
like but the more I’ve done this more
03:30
like long I’ve done it and more I’ve
03:31
immerse myself and like when I have the
03:33
idea like it just like I see the whole
03:36
thing in my head like I don’t that makes
03:38
sense like not a vision it’s like maybe
03:40
it’s like a vision but it’s like suppose
03:43
the idea comes it’s just like all these
03:45
connections all the things everything
03:46
I’ve learned it doesn’t seen over the
03:48
last you know 15 years of this business
03:50
all sounds like this is that you hit
03:52
it’s like I see a perfect clarity of
03:53
like what what it looks like I like I
03:56
know it’s like okay this is like just I
03:57
see it really fast and I freaked out
03:59
much I explained to everybody really
04:00
fast this is why I talk so fast because
04:03
I might trying to get it out in my head
04:04
before I forget it I’m can explai the
04:05
whole thing and and usually whoever’s
04:07
closest to me I grab and I explain it so
04:08
usually it’s like Dave’s there Melanie’s
04:09
there so nice Dave there Stephens there
04:11
whoever that’s grabbing people and I’m
04:12
like oh that freaking I tell the whole
04:14
thing right and everyone’s like Oh an
04:16
aside
04:17
run to our things then like we try to
04:19
relay that’s the next part of the team
04:20
the next part team and ventually it’s
04:21
like playing telephone booth everyone
04:23
forgets and then even like Dave or
04:24
Stephen who’s there initially they’re
04:26
like okay member the whiteboard we
04:27
doodle this thing Blake what’s that
04:28
square again for I got no idea what’s
04:30
actually happening here I mean we have a
04:32
squiggly line here that was really
04:33
important but I could just looks like a
04:35
squiggly line now and I’m not sure
04:36
exactly what it is and and we always try
04:39
and that you write we lose all this
04:40
stuff and so right how do we capture
04:43
that moment of Inception when the first
04:44
big idea hits and and like how do we
04:47
capture this we don’t lose it and so in
04:49
our Trello process system now so can we
04:51
got twice to test out but we literally
04:54
we the way it works is like step one we
04:57
have the the a hama mike oh this is like
05:00
the idea and second we have that i login
05:03
a boxer and there’s a group with the
05:04
entire agency in the boxer group and i
05:06
literally send them the gift of the
05:08
bat-signal so boom they get that and
05:10
that which means oh my gosh we also had
05:11
an idea i get to the bat room then we
05:13
set up a zoom room which is a zoom room
05:16
that’s called like the bat line or bat
05:17
cave or something like that so since i
05:19
send out the bat signal then everything
05:21
that I said the direct link to the bat
05:22
cave
05:23
then everybody who’s able to jumps on
05:24
and then right there I open the Zoomer
05:26
on my computer from a white board I’m
05:28
like oh my god guys and I explained what
05:30
the whole thing happens right and and
05:33
then and the records whole thing so the
05:35
whole things be recorded and I go
05:36
through the whole thing and anyone who’s
05:37
able to comes comes obviously not
05:39
everybody can come every some time but
05:41
whoever’s there comes we explain the
05:42
whole thing we excited and and I’m at by
05:44
the vision of white board explain things
05:46
them I’m done I break down
05:47
okay here’s the whole vision that Mike
05:48
can eat so inserted this part so sort of
05:50
this and I explain all the different
05:51
pieces and then what it’s done I stopped
05:53
the recording uploaded according to
05:55
Dropbox post that in Trello so they
05:57
here’s the vision and then here’s the I
06:00
take a picture of the white board just
06:01
white board of the vision here’s the
06:02
video divert into the vision and then I
06:04
bought that back out to everybody who
06:06
may miss the call here it is and then
06:08
that happens and then the person our
06:10
team who does the project management
06:11
stuff which right now is James and John
06:13
are doing it but eventually gonna be
06:14
bringing in somebody full-time to do
06:16
this part then watch it goes and watches
06:18
it second-by-second and then base
06:20
basically builds out all the Trello
06:22
cards based on the vision and then
06:23
everyone’s got their stuff trial cards
06:25
deadlines and everything and it just all
06:27
magically happens
06:28
and it is a coolest thing in the world
06:30
so we did it twice two days ago and then
06:33
yesterday we did to bat means and these
06:35
aren’t like new like aha moments but
06:36
it’s like new funnels we’re relaunching
06:38
and so where everybody’s got like a
06:40
little piece of this puzzle that I have
06:42
in my head and we’re all working towards
06:43
it but now everyone everyone knows the
06:44
whole vision and it’s insane just the
06:46
clarity that that me for me and for
06:49
everything everyone or team has now it’s
06:50
just like oh that’s the Russell’s
06:52
talking about our people right I’ve been
06:54
watching the opposite I walk around like
06:55
three watching the video like oh that’s
06:57
what he’s talking about all right hey
06:58
I’m like minute six of the video you
07:00
said this like what did you mean again
07:01
and then I can it’s just really cool
07:04
it’s simplifying our process I’m not
07:05
repeating and reteaching and re
07:07
explaining and wreathes showing things a
07:08
million times all the other cool things
07:10
after we got the whole thing done then
07:12
Jacob on a team he’s taking my
07:14
whiteboard bored doodle then he actually
07:16
is going into Photoshop or illustrator
07:18
whatever he uses and if you got the
07:20
funnel hacker cookbook into little
07:21
images of the pages and funnels he’s
07:22
actually building out a map for funnel
07:24
escape out in that in in that so we have
07:29
a PDF of like the actual like map but
07:31
what I’d doodle doubt but it’s very
07:33
specifically this page 1 page 2 page 2
07:34
here’s the email so you like each
07:36
sequences here it goes from here so like
07:37
we have an actual map we’re building off
07:39
of as well as opposed to some doodles
07:40
that I gave out anyway it’s just getting
07:42
really really cool and so I’m excited
07:44
we’re systemising the crap out of
07:46
everything we’re speeding up our
07:47
processes we’re making it’s like and
07:49
remove me from a lot of the things that
07:51
I’ve been doing just because they’re
07:52
stuck in my head and like getting it out
07:54
onto a spot where other people can help
07:55
facilitate it and it feels good it feels
07:58
freeing it feels exciting so there’s an
08:01
idea for those you guys who are trying
08:02
to figure this process out and how to
08:03
get the vision for your mind out to your
08:05
team do a Batman meeting like we’re
08:07
doing send out the bat-signal bring them
08:10
all to the Batcave record your ideas and
08:12
you’ve got it archived as a resource
08:13
building and driving traffic and all the
08:15
other pieces that come with it so that’s
08:18
it I’m excited anyway I’m heading right
08:19
now and get this Mac you puncture work
08:21
on some funnels working I’m probably
08:22
doing the Batman meeting with four
08:24
projects trying them in here some doing
08:26
for bat meeting used to catch everybody
08:27
up give all of our marching orders
08:29
before the in the year and then I tend
08:31
to go see the new Star Wars so excited
08:34
alright guys so I got appreciate you all
08:35
have an amazing day and we’ll talk to
08:37
you soon I want more marketing secrets
08:40
if so then go get your copies on my too
08:42
selling books book number one is called
08:44
expert secrets and you get a free copy
08:46
at expert seekers calm then book number
08:49
two is called dot-com secrets and you
08:50
get your free copy at dot-com secrets
08:52
calm inside these two books you’ll find
08:54
my top 35 secrets we’ve used to become
08:57
the fastest-growing non VC back
08:59
SAS startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.