Secret #9: Entrepreneurial Scars

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
Hey Bruce russell brunson welcome to
00:01
marketing secrets today’s episode is
00:03
called entrepreneurial scars so the big
00:07
question is this how are entrepreneurs
00:10
like us he didn’t cheat and take on
00:12
venture capital we’re spending money
00:14
from our own pocket how do we mark it in
00:16
a way the left-half see our products and
00:18
our services and the things we believe
00:20
in out of the world and yet still remain
00:23
profitable that was the question
00:25
in this podcast we’ll give you the
00:27
answers my name is Russell Brunson and
00:30
welcome your marketing speakers everyone
00:37
so I wanted to honestly this podcast I
00:41
just want to hang out the guys and talk
00:42
because it’s been interesting is I
00:46
wouldn’t work with so many entrepreneurs
00:47
and and recently just as I’ve worked
00:51
with some people and watching people who
00:54
had insane amounts of success at one
00:56
time and then who has something happened
00:59
to failure bankruptcy whatever like just
01:02
fill in the blank that the second time
01:05
around long times they really really
01:07
struggle and I start looking at my prior
01:09
they struggling because like they have
01:11
this your success it’s almost like
01:13
they’re they have fear and embarrassment
01:15
of like I failed in the past and they
01:17
and as I kept talking about this with
01:20
some of the guys our team our psyche
01:21
problems like they have entrepreneurial
01:22
scars and like and it’s interesting is
01:25
that us is the person went through the
01:27
process and the failure and the you know
01:30
autumns was up so then the Downs a hard
01:32
we have these scars like these emotional
01:34
scars I think sometimes we feel like
01:36
those scars like on our faces and other
01:38
people can see them what is interesting
01:40
is that people don’t like those are just
01:43
things that are there inside of your
01:46
yourself that are but because they’re
01:50
there because you feel like they’re
01:51
there and you thought you wouldn’t see
01:52
it it keeps you from having success the
01:56
next time because there’s so much fear
01:57
around these scars these these things on
02:00
and as I was as I was talking about this
02:02
this morning I share his story and this
02:04
will hopefully kind of tie these things
02:05
together a little better for you they’re
02:07
not going to name names or anything but
02:08
there’s a guy I know and he was
02:10
a successful politician top this game
02:13
like doing everything amazing and just
02:14
people loved him and when you saw him in
02:17
that in that spot like and this is not
02:19
like national politics I don’t know any
02:21
national politics I don’t fix at all but
02:23
from Micah it was a local person right
02:26
and you saw him went on the news and
02:28
also some news like he was dynamic he’s
02:30
charismatic and like everything was
02:31
awesome and then he got caught up in
02:33
this like political scandal or whatever
02:35
right and it’s funny because I don’t get
02:37
out of all politics much on had much of
02:38
ID I was aware like oh this thing
02:39
happened and that he’s no longer in
02:41
there and ask someone else
02:42
and then fast for like three or four
02:44
years later I met him and was
02:45
interesting as I met him it was a
02:47
different situation one and talking
02:48
about business stuff I was really
02:49
cyclically oh I know who this person is
02:51
like how cool I want I want to meet him
02:52
and talk to him and as I talked to Mike
02:54
it was funny funny I should have said I
02:56
was interesting to see like the scars he
03:01
had gotten from missing from this thing
03:04
were so deep that like it was he was
03:07
struggling to progress in other parts of
03:08
his life in business and like all these
03:10
other things because of the scars he got
03:12
from this this this thing that didn’t
03:14
work out right right
03:15
and yeah you look at the thing it was it
03:16
didn’t it wasn’t good but like you know
03:19
three years later I did it I’m almost
03:21
surprised that I knew about it I did but
03:24
he was carrying those scars in this
03:26
conversation with me with you that came
03:27
in like the way that I’d seen them
03:28
before I confident in all sorts of
03:30
things I probably would have done the
03:32
business still with him but because he
03:34
had these these scars and like the way
03:36
he approached he didn’t have certainty
03:37
he didn’t have all these things they
03:38
were gone and I could feel and like that
03:40
uncertainty kept me from doing to deal
03:41
with him and and I remember thinking
03:43
after I finished I was like calling I
03:45
can tell he’s still carrying around the
03:47
fear and the embarrassment in the shame
03:49
of this thing I’m like I don’t care
03:50
about that thing I couldn’t care less
03:51
like move on in your life and come back
03:54
because like that person that I saw on
03:56
TV you were to approach me that way I
03:57
would have done this deal and the same
03:59
thing is true in entrepreneurs like
04:00
there’s someone I know who’s super
04:01
successful who had a funnel blew up in a
04:04
ton of money and then it went away and
04:07
now we’re kind of struggling and what’s
04:08
interesting is like I kind of know that
04:09
back story cuz I know a person things
04:11
like that but even when I look at that
04:12
person I’m like persons animate I get a
04:15
rupture I think they’re awesome they’re
04:17
they’re amazing but as I as I see them
04:20
raskins other people i see that these
04:22
scars that that this person has are
04:24
keeping them from from taking over the
04:27
next thing and it’s funny because like I
04:29
don’t think 99.9% of every single person
04:32
in the world has any idea those scars
04:35
are there for this person but because he
04:38
knows that they’re there because he know
04:40
he failed he knows that things disappear
04:42
and didn’t work out the way one and he
04:45
has a sphere and as he’s approaching the
04:46
next situations he’s struggling because
04:48
of that because of these scars and I
04:50
think it’s interesting that these
04:52
entrepreneurial scars that we have like
04:54
first off they’re invisible like nobody
04:55
sees them like I can you know some who
04:58
may be aware of it but nobody sees them
05:00
except for you and so because you are so
05:02
aware of these things that keeps you
05:03
from having the confidence and the
05:05
success you need to move forward and it
05:07
was funny I was talking to an
05:10
entrepreneur who is about to go through
05:11
bankruptcy and they’re freaking out
05:12
they’re so scared and and and I kind of
05:15
asked him why and and they say you know
05:17
because I want those scars too like with
05:19
the sad words like if I have a
05:20
bankruptcy no more like what’s my wife
05:22
going to make them and my in-laws and my
05:24
family always like all these things I
05:26
was like just understand that like
05:28
bankruptcy they can think about this
05:29
like failure for entrepreneurs like the
05:31
founding fathers of this country gave us
05:33
bankruptcy as a gift so that
05:35
entrepreneur’s like us would risk and
05:36
try and move forward and and roll the
05:39
dice and hope for something if it wasn’t
05:41
for like get mad you may think it’s a
05:42
gift from the founding fathers I believe
05:44
it’s a gift from God but it wasn’t for
05:45
that thing America wouldn’t succeed as a
05:47
nation everything that’s been amazing
05:50
would have happened if auditors didn’t
05:51
have that risk if it was like do you a
05:53
banker if you go to jail so you pay off
05:54
all your debts not many people were
05:57
taking the risk I don’t why we’re taking
05:58
the risk but because like worst-case
06:00
scenarios bankruptcy we clear off your
06:02
balance sheets you start over like
06:04
that’s the worst case scenario that’s
06:05
the greatest gift we have and so I we
06:07
hit that we go through it and also we
06:08
have these scars but I went through
06:09
bankruptcy and they have all its fear
06:10
then you want the next thing it’s like
06:13
no that that shouldn’t be a negative
06:14
thing that means you try to means you
06:15
attempted and even if you attempt to
06:17
have success and it went away like you
06:19
had success I remember I was doing a
06:22
deal with this guy who super successful
06:26
that he was consulting things works like
06:28
500 grand a day with a minimum of
06:29
of ten sessions with like half a million
06:32
bucks to like give this guy to work with
06:34
you right and Ida can’t hang out I was
06:36
talking to me talking strategy and he’s
06:37
asked my story and I tell her my story
06:39
and and you know and I’m pretty open
06:42
with things now I’ve realized that my
06:45
scars or what actually draws people to
06:46
me so I funnel hacking live I spend an
06:48
hour half on stage talking about all my
06:50
failures because it draws people towards
06:52
me and so which is kind of maybe the
06:54
point at the end of this podcast but I
06:56
sure am I am my ups and my downs and as
06:59
I told him the whole thing he’s like oh
07:00
good I’m like what do you mean good he’s
07:02
like will you cycled I’m like would he
07:03
be NF cycle he’s like oh he’s like well
07:05
you know entrepreneur is going to be
07:07
cycled at least once I refuse to work
07:09
with them I’m like what does have me is
07:10
like what cycle means you build
07:12
something up and then you crash it’s
07:13
like if you have a cycle death and guess
07:15
what you’re still like you’re still read
07:17
it you’re still drinking your own
07:18
kool-aid but you still believe that you
07:20
are the most amazing human being on
07:22
earth you’ll realize until after you’ve
07:23
cycled that it’s not just you like you
07:26
aren’t the greatest thing to watch this
07:28
planet like there’s market conditions
07:29
and there’s people there’s opportunity
07:30
there’s luck and there’s all these
07:32
amazing things that happen that makes
07:33
that make you possible right make then
07:35
make you an author successful and as you
07:38
said that first of all I was like what
07:39
feels better like cycling sounds way
07:40
better than failing or cribs or
07:42
bankruptcy but but I was interesting he
07:45
wouldn’t work with an entrepreneur lest
07:46
they cycled once and I was like how many
07:49
people like they they go out there and
07:51
they do their big risk and they have
07:52
some success which gives you like all
07:54
this pride and confidence and stuff and
07:55
then you lose it and then because of
07:57
that failure you never try again or you
08:00
you try B or half way because you feel
08:02
like you have these scars and youth
08:04
other people are judging you or you’re
08:05
judging yourself or all these kind of
08:06
things where the reality is like we
08:08
don’t see those things nobody knows
08:10
about the failures until you tell about
08:12
it they do know about it it doesn’t
08:14
really matter in fact if I found as I
08:15
share my scars it draws people closer
08:17
than I mentioned earlier I think the
08:19
reason why people do business with me a
08:21
lot of times clinic Bulmer I share those
08:22
things in so for you guys I wanted to
08:25
kind of talk about stages first off it’s
08:27
okay to have those scars but don’t hide
08:30
them like share those things where my
08:33
kids get injured they’re super cute they
08:36
do all the time I tell like my boys or
08:38
my chicks dig scars but that’s
08:40
good thing like that’s awesome like you
08:42
know black guys are awesome like when I
08:43
got my black eyes I got wrestling I
08:46
don’t see if you guys watch the video
08:47
you still see the scars over both my
08:49
eyes I had this one where I hit my
08:51
buddy’s knee my slow shutter had like 15
08:53
stitches and I couldn’t see my eyes like
08:55
for five days and as I’m school I was
08:57
all Bears cause the scar and as I was
08:59
walking around people like dude I looks
09:01
awesome all your wrestler like people
09:03
connected with that more than like me
09:04
looking good in my hair speed you know
09:06
worrying about like what I look like and
09:07
so I think the moral of this podcast and
09:10
I want you to understand is that we all
09:12
have entrepreneur scarves if you don’t
09:13
have knit you’re gonna have him but
09:15
don’t let those keep you from the next
09:16
success my friend is a politician like I
09:19
don’t care that what happened that he
09:20
could go and do it be successful but
09:22
like because he’s carrying these scars
09:24
he’s not and you have to be willing to
09:26
get rid of those or or not get rid of
09:29
them like embrace them and share those
09:31
things like look I screwed up this is
09:32
what happened but this won’t do now and
09:34
this is what I learned from it how I’m
09:36
changing you know if I look back on my
09:38
career there’s a lot of things that I’m
09:39
embarrassed about things I messed up on
09:41
big-time
09:42
no mayor shoe podcast something about my
09:44
biggest regrets I have regrets in my
09:46
business there’s things that I did that
09:47
I’m embarrassed about I wish I wouldn’t
09:49
have done like looking back now it’s
09:51
like I would have consulted myself like
09:53
do not do that but I wouldn’t have known
09:55
in the past unless I had gone down from
09:57
these paths and realized that you know
09:59
what what things were right there I’ve
10:01
always tried to be fair to my customers
10:03
and my employees and stuff I made
10:04
mistakes and I’ve sold things that I
10:06
thought were a really good found later
10:07
they weren’t I’ve got done like that
10:09
there’s things I’m not proud of but if I
10:11
let those scars keep me like how many
10:12
people would how many people’s lives
10:14
were retouching in affecting now that
10:16
would have been touched and I’m not
10:17
grace those scars and like and totally
10:19
like look I messed up in the past and I
10:21
have we all do and it’s okay but I don’t
10:26
want you guys to not progress because of
10:27
that so hopefully this gives you some
10:29
comfort and knowing I cook the Devon
10:30
through bankruptcy that’s okay you if
10:32
you’ve messed up if you did something
10:34
stupid like that’s okay you know that’s
10:37
what this life is about is about making
10:38
those mistakes and owning it
10:40
and if you do it’s almost like plastic
10:43
surgery that makes these scars just
10:45
disappear but I don’t need to disappear
10:47
out like I said embrace it because
10:49
that’s what’s going to draw people to
10:50
you and so I hope that helps
10:53
mind today as I wanted to share so hope
10:56
that that was good for you guys
10:58
begins entrepreneur you know we’re
11:00
risking stuff every day risking our
11:03
personnel I mean we’re risking our names
11:06
risk money risking other people like you
11:09
know like I wake up in the morning
11:11
scared with 119 ploys of it today like
11:13
if I screw up like how many people lies
11:14
and I let down because of that like
11:16
those things are real to me and I
11:17
understand that but I’ve got a risk
11:20
those things because how many people I
11:21
suspect because of that right if you’ve
11:23
gone through bankruptcy don’t let that
11:25
stress you out it’s a gift from the
11:27
founding fathers gift from God it’s
11:29
given us the ability so that we can risk
11:31
and not lose everything we can risk and
11:34
and and you know and if wasn’t for that
11:38
like again progress would stop if
11:40
entrepreneurs weren’t risking it’s like
11:42
it’s not a bad thing and if you you know
11:44
like anyway so I just want to give you
11:46
as a gift and if you guys are struggling
11:47
on some years probably are some user
11:49
going through banksters you’ve gone
11:50
through Bank City maybe it’s not
11:51
basically you fail you launch something
11:52
didn’t work you built a team of people
11:55
and the product of working in a fire
11:57
people or let them go or you know all
11:59
the ups and the downs and disappointment
12:00
like is on fears you have so many things
12:01
on your shoulders like get that and I
12:03
hope that this message just helps
12:05
relieve some of that pressure for some
12:06
of you guys because if you don’t keep
12:08
risking if you don’t keep trying you’ll
12:09
keep getting those scarves where is the
12:11
world going to be where are you going to
12:13
be where’s your family going to be where
12:15
the people you’re serving in a be they
12:17
need you and it’s worth the risk it’s
12:20
worth the sacrifice is worth of those
12:21
spheres because if you can affect those
12:23
people like when you when you deliver on
12:26
what you know you have and you change
12:28
their lives like it it makes it all
12:29
worth it is interesting just kind of to
12:32
close this down I look at where our
12:34
company has come where we are today
12:36
right and it looks back during my last
12:40
cycle seven years ago when everything
12:42
collapsed around me and I thought the
12:45
world was coming to an end and I was
12:46
depressed and I was sad I was scared all
12:47
those kind of things happen looking at
12:50
now like if I didn’t go through that
12:52
click funnels in this process never
12:54
would happen I never met Todd never
12:56
remember that
12:56
who built put bombs and ever met built
12:58
this team I never had this opportunity
13:00
we would have known the things we know
13:02
to be able to execute on us I would have
13:04
a lot of things we’re steering
13:06
clear from today or because of the
13:08
mistakes happen wait you’ll back then
13:10
and if I made those mistakes today
13:11
someone could then cash stocks
13:13
catastrophic way more people’s lives
13:15
could been affected
13:16
whereas I had a chance to suffer those
13:18
things to give up scars and a smaller
13:20
scale and so I don’t want to have those
13:23
things again now hopefully if I learn
13:24
from my lessons so I’m trying to do so
13:26
look at those things as gifts embrace
13:28
them share them and don’t hide from
13:30
because those scars will draw people to
13:32
you and we all have and don’t want that
13:35
keep you from from your mission so hope
13:37
out and appreciate you guys and see you
13:39
guys all on the next episode of final
13:41
hacker no that’s the wrong episode
13:43
what is this episode marketing secrets
13:45
calm so sorry I were just scoring fun on
13:48
TV earlier today we tweekin - so
13:51
marketing secret comm pod guess that’s
13:52
what this is and by the way if you want
13:55
to see our TV show go to fire hacker TV
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a bunch of behind scenes episodes a
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couple new episodes as well have just
14:01
different stories in fact by the time
14:04
this is live the same day we have our
14:07
next show going live so go to fun aqua
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TV as well go check out the shows if you
14:12
like this podcast please share it
14:13
because go to iTunes leave me a review I
14:15
don’t care if you give me one tars two
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stars they give me five I’ll be way
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cooler so please do that they see it for
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everything guys and I will talk to you
14:21
as well soon
14:21
bye everybody would you like to see
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14:26
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shows and go subscribe to our free
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