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YouTube Transcript: English (auto-generated)

00:00

you don’t alright people are coming in

00:12

what’s up everybody this is Russell

00:14

jumping on a minute or two early just to

00:16

uh welcome everybody on cuz there are so

00:18

many so many people they’re here today

00:21

so welcome welcome you guys I’m excited

00:24

for today today we’re gonna be going

00:25

through what we call the secrets

00:26

masterclass we he started here about a

00:28

minute or two away for everybody to jump

00:30

in as you probably heard it over 18,000

00:33

people who registered for this today and

00:36

so there’s already right 3,200 on June

00:40

30 300 okay so you guys are coming in

00:44

fast hopefully you can all hear me if

00:45

you can hear me go in the chat box and

00:47

say what’s up and tell me where you are

00:48

from I love to see where all my friends

00:50

are from today we’ve got people from

00:53

England Canada AUSA and holy moly since

00:54

flying Houston Tech okay I’m gonna

00:58

Instagram this it gives my see that’s

01:00

actually the real thing what’s happening

01:01

this is crazy so I’m glad Weber asked

01:04

one of their friend this is what’s

01:05

coming and we’ve got 3,500 people alive

01:08

right now as we speak

01:10

holy moly alright since you have just

01:13

thought you guys want to see the

01:14

craziness there it is anyway we’re gonna

01:17

be starting starting about two or three

01:18

minutes when people bought in and wanted

01:20

welcome guys all here today I’m so

01:22

excited for this presentation I’ve been

01:23

killing myself you can ask my wife and

01:25

kids I’ve been up all my all-day

01:26

philosophy or four nights trying to get

01:28

this done and prepared for you obviously

01:30

we’re in this really weird economic time

01:32

it everyone’s kind of freaking out and a

01:33

lot of questions and concerns and people

01:35

were scared and nervous and I thought

01:37

what can I do right now to help people

01:38

the most and helped give them an assault

01:41

foundation help them prepare for the

01:43

chaos that they’re kind of going through

01:45

and the fear and the anxiety and all the

01:46

things people are going through how can

01:48

I help steer that and get people faith

01:49

and hope and belief in what’s possible

01:51

and where things can be and where things

01:53

should be for you and so that’s kind of

01:55

the the you know the major goal of this

01:57

presentation hopefully during this time

01:59

or a lot of us are quarantine that this

02:00

gives you some motivation excitement to

02:02

hang out and have some fun and start

02:04

learning this whole business game and

02:05

and really stepping it up so we’re now

02:08

almost a four thousand people wide on

02:10

zoom’ which is crazy we almost 200 on

02:12

YouTube

02:12

so what we started here you guys in

02:14

probably two minutes this can wait for

02:16

the last last bunch of people to jump in

02:19

here again if you haven’t yet come over

02:20

to the to the chat box and tell me let

02:23

us know where you are from I am looking

02:25

at the zoom webinar chat so that’s the

02:27

one there’s a Q&A box I’m looking mostly

02:28

chat one some of the traffic secrets is

02:30

awesome thank you Oh Kenya San Diego

02:35

Hawaii and California Chicago New Jersey

02:37

Pittsburgh I can’t keep up with this

02:40

we’re over 4,000 people now just you

02:43

guys know this is a new record for for a

02:45

webinar for me I’ve never had more than

02:46

I think 2,200 people on a live webinar

02:49

before right now we’re at 4,000 104 so

02:52

I’m gonna be getting started here very

02:53

very soon I just wanted to jump on

02:54

initially say hi everybody you see my

02:56

face I think I’m gonna cut the camera

02:58

here in a minute when we jump into

02:59

slides but I just want to jump in and

03:02

it’s fun to see this many this many

03:04

funnel hackers as many people who are

03:06

trying to grow their companies and

03:07

businesses we had over 18,000 people

03:10

register today we’ve already got 4,200

03:13

officially live on Zoo and about 200 on

03:16

YouTube so all right so you guys pumped

03:19

through this you get to sign up for the

03:20

for the training today if you are

03:22

excited let me know in the box I want to

03:24

make sure that you guys are pumped to be

03:26

here they’re half as excited as I am I

03:28

said when we start getting started in

03:30

about one minute this is the secrets

03:31

master class that you’ve registered for

03:33

so that’s we’re gonna be talking about

03:35

here in a second it’s making sure all my

03:36

settings are correct here before I

03:40

officially dive in okay so you guys are

03:44

pumped we’re from all over the world

03:45

this is amazing okay so fun all right

03:50

with that said you guys I’m gonna get

03:52

this party started if you guys are all

03:54

ready for it if you’re ready to get

03:55

started on message in the chat say let’s

03:57

get this party started and that’d be my

03:59

official my official let’s go

04:01

anthem let’s go let’s go let’s do this

04:06

okay I’m get my recording started I’m

04:08

just cut out my video and then I will

04:10

officially begin all right here we go

04:17

okay hey everybody this is russell

04:20

brunson when officially welcome you to

04:21

the secrets masterclass I am so excited

04:23

to have you guys here today this is a

04:26

huge joy and pleasure for me I am really

04:29

honored that you guys register for this

04:31

and you showed up as I mentioned a few

04:33

minutes before we started the official

04:35

recording and official class we had over

04:37

18,000 350 people who registered this

04:40

week to be here today and right now live

04:42

without over 4,500 people live watching

04:45

which is a new record for me and so I do

04:48

not take that lightly I don’t take your

04:49

attention lightly I’m here to try to

04:51

over-deliver as much as possible biggest

04:53

thing is we’re gonna have fun like this

04:54

I need your guy’s attention we’re going

04:56

for at least two hours so they she

04:58

blocked out two hours and these texts

04:59

your spouse or your kids or whatever

05:01

they leave me alone for two hours I

05:02

gotta focus you know I’m learning all

05:04

the secrets right now that’s very very

05:05

important so uh make sure your focus a

05:08

couple of things make sure that if

05:09

you’ve got like like Facebook open or

05:11

Instagram other things like shut those

05:12

things down and just focus for 10 like

05:14

we were here today are you here on a

05:15

private consultation can’t right now

05:17

people companies saving one hundred

05:18

thousand dollars per day to do

05:19

consultation so pretend like you just

05:21

pay me hundred grand and you flew here

05:23

to Boise Idaho you sit in front of me

05:24

and for two hours I would be working

05:26

with you if you treated that way I

05:27

promise you you so much more out of

05:29

experience than those who are kind of

05:30

hanging out surfing online doing tic

05:32

TOCs whatever you guys do in between

05:34

like I need you guys to focus if you

05:36

give me that I promise I will over

05:37

deliver I will do my best to give you

05:38

all my energy everything I’ve got

05:40

to help get you guys to wherever you

05:42

need to be obvious right now we’re in

05:43

this really weird economic time where

05:44

there’s a lot of fear and stress and

05:46

anxiety people aren’t sure what to do

05:47

and how to do it I want you guys to

05:48

understand though that right now there

05:50

are more opportunities than ever before

05:52

a good example of the fact that we put

05:54

on this web class and we have over

05:55

18,000 people registered right Adcox

05:59

across the board are down dramatically

06:01

there’s so much opportunity if you guys

06:02

to start finding your people to tell

06:04

your message to tell your story to be

06:05

able to sell the products and services

06:07

you have people are looking for

06:08

connection they’re looking for you and

06:09

your message and so this secrets

06:11

masterclass is going to help you to do

06:13

that

06:13

now you guys saw the title of this

06:15

presentation before we before we you

06:18

registered and basically the hook on

06:21

this I’m gonna explain it it’s so far as

06:23

of today we have over seven hundred

06:24

eighty seven people inside of

06:26

clickfunnels who have earned what we

06:27

call a two comic level war hero two

06:29

comic level where it is you know two

06:31

commas on let me know in the chat box

06:32

over there what is the to combat the

06:33

board what is that

06:34

somebody achieved I’m curious do you

06:36

guys know this okay

06:38

yes they’re coming in there are two

06:39

commas in a million dollars okay so 787

06:42

people inside Clinton also made over a

06:44

million dollars inside of a funnel this

06:45

is not mean they netted abilities that

06:47

gross 2 million and so that’s what we

06:49

look at is how much money they’ve

06:51

actually processed inside their company

06:52

inside of a funnel and 787 and done over

06:55

  • comma - over a million dollars so far

06:57

and so the big question I always get

06:59

people is like what do they know that I

07:00

don’t know what do I gotta figure out

07:01

what are their funnels look like I get

07:03

email every single day for my servers to

07:06

show me here are the top 20 funnels in

07:07

click for us today and every single

07:09

night shifts everything that changes I

07:10

have a chance to look in real-time day

07:12

by day what’s happening what’s working

07:13

what’s not working and I have a really

07:15

unique bird’s-eye view and so because of

07:17

that I weren’t sure you guys have stuff

07:18

that made some things may you may

07:20

understand some things may be

07:21

counterintuitive but I want you guys to

07:22

understand that so my goal from this

07:23

presentation is I want to hand you the

07:25

exact blueprint showing you what the top

07:27

1% of click froze users are doing

07:28

differently than the other 99% are not

07:31

I’m gonna give it yesterday for free

07:32

that’s not like fun if you just want the

07:35

exact blueprint let me know in the cups

07:37

I want to know if he is well cuz I

07:39

already know I can just like I can end

07:41

today I’m good ok ok crazy got 4,800

07:45

people are nuts is amazing alright ok so

07:47

we’re gonna jump in and that’s what we

07:48

covered today I’m really really excited

07:49

now for those who don’t know what to

07:51

combo come is every single year for the

07:53

hockey live we do we do an award show

07:55

and this is kind of like the Emmys or

07:57

the Oscars of entrepreneurship right

07:59

like in every industry they have an

08:00

award show where you win something

08:01

except for entrepreneurship so we’ve

08:03

created this and so right there on left

08:04

hand side then that’s me and the right

08:06

hands line is my business partner Todd

08:07

Dickerson and every year have a chance

08:09

to give all the clips for those members

08:10

who made over a million dollars inside

08:11

of a funnel a to common Club award I

08:13

think for most people this should be

08:14

your goal like this we should be

08:15

striving towards because to comic club

08:17

as much money as less funds like oh the

08:19

money is more standings what does that

08:20

represent how many people’s lives have

08:22

you changed with the products the

08:23

services you sell after you’ve made a

08:24

million dollars worth of revenue okay

08:26

and on top of this week due to time ago

08:28

we’ve grown there’s an ala 2 comma Club

08:29

X award mean you made over 10 million

08:31

dollars and to come back up C award

08:32

people made over a hundred million and

08:34

so with people from all around the world

08:35

in every business every industry you can

08:37

dream up who have hit the two comma Club

08:38

and maybe share you guys with the top

08:40

one percent know

08:40

you don’t know yet but after today you

08:43

know exactly what it is this is the true

08:44

khatma Club X award these people made a

08:46

ten million dollars there’s a whole

08:48

bunch of these as well and then like the

08:49

last event we did a to comma Club C

08:51

award where C is the Roman numeral for a

08:53

hundred and I can’t believe there’s

08:54

members our community they’re hitting

08:55

that inside their businesses now which

08:57

is so exciting

08:58

alright somebody keep going one fig is a

09:00

story really quick as we are still

09:01

waiting people to jump on those who

09:03

don’t know this is one of my favorite

09:04

stories from within our community this

09:06

is Jamie cross and he has no Jamie

09:07

she smoked a funnel hacking live two

09:09

years ago and Jamie is a normal person

09:13

just like me just like you just like

09:14

everyone who had a vision had a dream

09:15

she was a she’s a mom she’s got an

09:18

amazing family a husband who’s also a

09:20

wrestlers Needham actually a chance to

09:21

Russell before it’s a lot of fun but

09:23

amazing family amazing kids and one day

09:25

she had an idea for a business she

09:27

wanted to create and it was a business

09:29

selling soap and she felt inspired from

09:31

God want to create this thing and serve

09:32

women this way but promise you know how

09:34

to make soap so she had to go back in

09:35

and learn and go and get education

09:38

degrees always seems to make these

09:39

amazing herbal soaps and so she did that

09:40

and she started making soaps and lotions

09:42

and all sorts of things if you buy any

09:44

of Jaime’s products they are literally

09:45

amazing they’re there her products are

09:48

awesome just create these amazing

09:50

products MiG is the name of her company

09:52

and mighty soaps and she went out there

09:54

and started trying to sell them right

09:55

and so she’s doing everything in her

09:57

power she was going to farmers market

09:58

selling door-to-door did everything and

10:00

she was she had a business who’s making

10:01

some money but barely enough to keep

10:03

their head above water but she believes

10:05

so much in her product and her service

10:06

and her mission and she was struggling

10:07

she was trying to figure out how can I

10:09

grow this how can I get this in the

10:10

hands and more people I’ve been called

10:11

to change the lives of these customers

10:13

how do I actually do that and she didn’t

10:15

know what to do okay

10:16

and so she was looking for different

10:17

opportunity for things like how did I

10:19

grow my company beyond what it is today

10:20

and that’s when she ran into and to us

10:22

so for all of us business owners right

10:24

now and we understand that there’s

10:26

always a gap from where you are today to

10:28

where you want to be okay you guys know

10:30

where where your gap is I’m sure most

10:31

you guys have seen that right think

10:32

what’s the gap but you know where you

10:33

are today you know you wanted me but

10:34

there’s this gap and how do I get from

10:36

here over there and sometimes it can be

10:38

it can be a daunting how do you know

10:39

where to go and how to go or how do I

10:41

get to that other side I can’t I can’t

10:43

just jump on my phone the cliff right so

10:45

there’s this gap and so the gap the big

10:47

secret how do you get from from where

10:48

you are in your business to where you

10:50

want to be the big secret is this you

10:52

need what we call a funnel

10:53

okay

10:54

been on my community for a long time

10:56

this is not a big AHA those may be new

10:58

to you you might be like what is the fun

10:59

one we’re gonna talk more about that

11:00

today

11:01

do you understand but a funnel is the

11:02

thing that helps you to grow your

11:04

company faster like that’s the big

11:06

secret that is the big aha okay no Jamie

11:08

when she first came to us had a chance

11:10

to meet her again she was selling these

11:11

things the farmer markets and

11:12

door-to-door she was having some success

11:14

but we showed her about funnels and how

11:16

these concepts work and from there she

11:18

built her own funnel

11:19

she launched it and what’s really cool

11:21

is after she launched this / very first

11:23

funnel within a year for launch his

11:26

funnel she was on stage winning this -

11:28

comma Club award it was actually crazy

11:30

about this is it literally was one year

11:33

to the day she was a funnel hacking live

11:35

in the next day it was it was a warm day

11:37

at Funaki live we would be handing out

11:38

awards and right for I stepped on stage

11:40

she texted me a picture of her her

11:42

merchant account and she like she’s like

11:43

I just passed a million dollars and I

11:45

was like are you kidding me and so

11:46

within like an hour later she had a

11:48

chance to come up on stage with her

11:49

amazing husband and they got this award

11:50

okay

11:51

so that’s the power of understandings

11:53

fun with you guys is it takes of

11:54

business any business and ramps up and

11:56

grows it helps you to scale and grow

11:58

quickly Carol gold click folks how do we

12:00

make people’s businesses grow faster

12:02

okay really quick before we go to

12:04

keeping this I want it there’s a

12:05

misconception a lot of people things

12:06

like oh click face click follow me give

12:08

me rich click funnels the business I

12:09

want either said click photos is not a

12:11

business opportunity okay it never has

12:13

been and if it will be it is not a

12:14

business opportunity okay click funnels

12:16

is the tool that helps the existing

12:18

businesses to grow faster okay Jamie had

12:20

a business she had soap she used funnels

12:22

to grow her company make her to sell

12:24

soap faster to sell it online so one of

12:27

the kind of stress the head time this is

12:28

not a business opportunity I’m not gonna

12:30

teach you how to get rich quick when

12:31

teaching if you have a business this

12:33

tool these strategies these secrets I’m

12:35

gonna share if you will help you to grow

12:36

faster so you’ve got to come with your

12:38

own business and then when you have that

12:39

when your business on with the business

12:40

we can help scale it and grow it quicker

12:42

okay so what types of businesses do all

12:45

these secret strategies work with okay

12:46

well we’ve kind of broken down there’s a

12:48

lot of types of businesses are trying to

12:49

break it down there’s four core types of

12:51

businesses that I’ve seen been

12:52

successful in cycling for us the first

12:54

are people starting physical products

12:56

and e-commerce physical products then

12:58

kind things you might sell on Shopify or

13:00

Amazon things like that okay and I’m

13:02

gonna show you guys some funnels here in

13:03

a second the map set but that’s the

13:04

first type of business the second are

13:06

people who write authors speakers

13:07

coaches and consultants they have tons

13:09

of success on the clickfunnels class

13:11

platform number three type of business

13:13

is network and affiliate marketers and

13:14

that number for our business

13:17

professionals and and the professional

13:19

services and retail those have the

13:20

businesses okay and we have two common

13:22

cup winners and every single in these

13:23

categories so for example this is Trey

13:25

Llewellyn Trey has killed it in

13:26

e-commerce and this is his his true con

13:30

will come next funnel selling physical

13:31

products selling flashlights okay and

13:33

I’ll show you more detail about these

13:34

funnels here a minute I want you to see

13:35

like I’m some physical products yes this

13:37

message this I’m gonna be sharing

13:39

yesterday is for you okay number two

13:41

here if you’re selling if you’re an

13:43

author speaker coach consultant these

13:45

are the types of funnels work for you

13:46

this was Betty she’s won multiple two

13:47

comic level works as well using funnels

13:49

to grow her her business as well next is

13:52

the Steven Steven Larson whose network

13:53

marketing he’s used to win a ducat he’s

13:55

used this to win or to comic Levenstein

13:56

in network marketing and then the last

13:59

years and his son he was a dentist she

14:00

she’s a dentist and she builds dental

14:02

follow she drives patients and clients

14:04

into her dental practice every single

14:05

day

14:06

it works for these types of business as

14:08

well then till it dentists chiropractors

14:09

financial planners restaurants retail

14:11

like any type of service retail location

14:14

these strategies work for as well okay

14:16

if you guys ever see her the commercial

14:19

back in the day where when the iPhone

14:23

first came out and it was like oh

14:24

there’s an app for that

14:25

oh there’s not for that it’s funny cuz I

14:27

see people all the time couldn’t mean

14:28

like well Russell I’m in this kind of

14:29

business

14:29

well funnels work for me and I was kind

14:31

of smile I think about this commercial

14:32

like there’s not for that cuz they thing

14:34

is true no matter what business you’re

14:35

in there’s always a Pharma for that I

14:37

don’t care what business shirt if you

14:38

need if you’re trying to generate leads

14:39

or trying to sell a product

14:40

there’s the funnel that will work for

14:41

you okay now some people understand a

14:43

lot of times that a lot of times I think

14:44

oh my business is different so I don’t

14:46

need a funnel but the reality is no

14:48

matter what business you’re in there’s

14:49

always a funnel for that okay that’s

14:51

something that’s what a core thing you

14:52

guys need to understand as we go into

14:53

this can we apply these frontal

14:55

strategies of all sorts of things we

14:56

applied it with my favorite charity

14:58

which is all pretty certa got a railroad

14:59

we’ve helped them raise over two million

15:00

dollars through funnels like this so it

15:03

works for nonprofits we’ve got multiple

15:04

nonprofits now move on to karmic level

15:06

Ward which is pretty pretty amazing

15:08

there’s some pictures of us donating

15:10

money to operation of my railroad

15:12

Marcus lemonis who if you guys watch the

15:13

TV show the Prophet we went had a chance

15:15

to work with him in campy world we

15:17

actually made a funnel for camping where

15:18

I’m give me that

15:19

giving away free rolls dissolve in

15:21

toilet paper which is kind of a story

15:23

for another day and it’s really fun the

15:25

fact Marcus I said he has a TV show

15:28

called the Prophet and he brought me on

15:29

the show one time to actually build out

15:31

entire sales funnel for flex watches and

15:34

this would funnel looks like that we

15:35

built out for them as well okay so this

15:37

is the whole ecommerce brand selling

15:38

watches online and there’s funnels that

15:40

work for them as well yep and had a

15:43

chance to show Tony Robbins we’ve built

15:44

funnels for him to his books as well so

15:46

again any type of business you guys from

15:48

non profit suit to authors to physical

15:50

products like there’s funnels it’ll work

15:51

for you it’s kind of kind of look at

15:53

looking what I’m talking about today

15:54

through that lens it’ll help you out of

15:56

time okay and so that’s my goal today is

15:57

well I here’s to show this to you as

15:59

well so whatever business you’re in

16:01

every years in different business okay

16:02

so whatever business you’re in I want to

16:04

show you how to apply funnels and

16:05

traffic all these strategies they both

16:07

help grow your company as well okay

16:08

alright so today’s webinar we’re gonna

16:10

be covering three different secrets ken

16:12

so secret number one is right here since

16:15

we’ve uncovered a new secret funnel

16:16

strategy it almost no one knows about

16:17

that’s the ability to grow a company

16:19

faster than anything else you’ve ever

16:20

experienced now the question we as

16:22

humming us have had a chance to read my

16:23

dot-com secrets book either the new

16:25

version or the one in the past okay

16:27

alright so moderately t-talking better

16:29

two secret number one it comes from the

16:31

dot-com secrets book okay so if you’ve

16:33

read it before it might be a review for

16:35

you if you’re one of my funnel hackers

16:36

the first secret no one might be a

16:37

review for you I’m assured you guys the

16:38

number one biggest secret from the

16:40

dot-com secrets book today it’s going to

16:42

show you guys the secret funnel strategy

16:44

that when you understand it it makes it

16:46

so simple and so easy to start growing

16:48

start growing your company very very

16:50

quickly okay it’s not secret everyone

16:51

see your number two okay now in this one

16:54

how’d you get a chance to read the

16:55

expert seekers book have you read the

16:57

expert seekers book let me know in the

16:58

chat down below yes you guys ready cool

17:01

so seat number two this is the biggest

17:03

thing we learned about when I was

17:04

writing this the expert secrets book

17:06

okay as you guys know I’m one of the

17:07

cofounders of clickfunnels and as we

17:09

were doing this before I start writing

17:10

this book we look behind the scenes of

17:12

everybody’s funnels literally looked

17:13

over 1 to the 6 point 1 million

17:15

different funnels I was over 130,000

17:18

different split tests our members have

17:19

run and from all of that we learnt some

17:21

really really interesting things and I

17:22

figured out the single biggest secret

17:24

selling more things inside of your

17:26

funnel without driving any extra traffic

17:28

so secret number two I’m gonna dive into

17:30

that show you guys what it

17:31

is that you may be missing they actually

17:33

get your funnels to make money

17:35

okay there’s obviously a big difference

17:36

between having a funnel and having a

17:38

funnel that makes money and so we’re

17:39

talking about the differences between

17:41

the two okay so we can sneak everyone

17:43

see number two and secret number three

17:45

comes from my new book which is called

17:47

traffic secrets okay and how many guys

17:49

have a chance to order traffic secrets

17:50

hopefully we’ve been in the middle of a

17:51

book launch the last few weeks yeah it’s

17:55

time for you guys so I’m gonna be share

17:57

with you guys how to get the right types

17:58

of traffic aka your dream customers to

18:01

find you online so make sure he has the

18:02

biggest secret from the traffic seekers

18:04

book okay so that’s where we every day

18:06

the biggest secret for the dot-com

18:07

seekers book the biggest secret for the

18:09

expert seekers book and the biggest

18:10

secret for the traffic singers but when

18:11

you read these three seekers together

18:13

this is the secrets masterclass it’s the

18:15

coolest like that you know the 80/20

18:17

rule this is like the 20% will give you

18:20

80% of the results if you understand

18:21

these three principles these three

18:22

secrets I’ll be sure to us today so

18:24

that’s when we dive me into now I’m

18:25

curious for you personally cuz I got

18:27

right now we’re about four thousand nine

18:28

hundred thirty three people on zoom’

18:30

we’ve got six hundred and sixty-five

18:32

watching on YouTube so we’ve got over

18:35

five thousand people live I’m curious

18:36

because everyone here’s here for a

18:37

different reason

18:38

Docs I ran a survey ahead of time before

18:39

you guys should find out what you’re

18:41

most interested how many guys right now

18:43

you are struggling with like you need a

18:45

funnel okay that’s number one number two

18:48

is to have a funnel that’s not

18:49

converting number two and number three

18:50

is you have a funnel but you need more

18:52

traffic okay so I want you guys to

18:53

actually vote okay so we’re gonna do is

18:55

in the chat box and when you tell me if

18:56

you’re number one number two number

18:57

three number one I need I need to get a

18:59

fun I still don’t have a funnel I need

19:01

to figure out something if you’re number

19:02

two I have a funnel it’s not converting

19:04

posted number two and if you’re number

19:06

three I got a funnel I see more traffic

19:07

than let me know number three so you

19:09

number one a two or three let me know in

19:11

the box and the chat box or see these

19:13

things flying in are you one to two or

19:14

three I got some people that are saying

19:17

one plus two plus little three again

19:21

alright they’re flying in right now holy

19:23

moly okay so we got all sorts so the

19:25

good thing is I’m going to cover all

19:26

three of these things for you but some

19:28

of you guys Parsley’s maybe review if

19:30

you already have a funnels killer that

19:31

you may already know number one or maybe

19:32

number two ego and so with that said I’m

19:35

gonna go through all three of them some

19:36

maybe review for some of you guys who’ve

19:37

been around a long time and somebody’s

19:39

gonna be brand new for you guys but all

19:40

three is you leave these things together

19:41

for the secrets or what we’re talking

19:44

okay oh these by the way are the three

19:48

secrets that we use to grow click photos

19:49

so fast of course I get every time I

19:51

interview is how in the world did you

19:53

grow click funnel so fast and so I’m

19:55

going to show you guys really quick

19:56

kinda scenes before you dive in so you

19:57

can understand ok when we launch click

19:58

funnels it was not like we had just

20:01

taken on a five million dollars worth of

20:02

funding it was little at me and a couple

20:04

of guys in a little tiny office here

20:05

with brainstorming what should we create

20:08

how can we change the world and the time

20:09

we were building funnels for ourselves

20:10

and then that guy Todd with the hat on

20:12

that’s kind of waiting it goes backwards

20:13

he was like what if we build software

20:15

that makes it easy for people and I was

20:17

like that would be awesome there’s no

20:18

way that could happen it’s like I can

20:19

make it happen and so Todd there started

20:21

building he built the very first version

20:22

of click funnels cause my co-founder

20:24

partner but it all started in this

20:25

little tiny room right here

20:26

i suffer’d whiteboard tried to figure

20:28

out what in the world could we create to

20:29

try to change the world ok now when we

20:31

were doing this at the same time we’re

20:33

competing it’s too big software

20:34

companies won it just raised 38 million

20:36

dollars in funding the other had one

20:38

hundred twenty seven point nine million

20:39

dollars of funding that crazy these days

20:41

that’s I like that they had so much

20:44

money like sitting in the bank out to go

20:45

use to hire to go person programs bike

20:47

traffic we had nothing like we like look

20:50

this is the office that I’m he was like

20:51

he was that that was the entire office

20:52

right it was us our credit cards and

20:54

some some willpower we went through

20:56

these our competitors we have to beat

20:58

how are we gonna do it and we ended up

21:00

going from zero to over 100 million

21:01

dollars in sales in just three years

21:03

stop taking on a penny of outside

21:04

capital and we did it by doing the three

21:06

secrets I’m gonna show you guys today

21:08

during the secret masterclass okay now

21:10

recently we had on it’s a venture

21:11

capitalist Academy in try and say they

21:13

can Russell how did you go clicked on to

21:14

understand it we want to give you money

21:15

so you can grow up faster and so I

21:17

showed him I said okay well this is you

21:19

know this networks we drive we drive ads

21:20

to click funnels and we buy ads when

21:22

people self click funnels and he said

21:24

well how much does it cost you to

21:25

acquire customer and I can’t remember

21:27

wasn’t the time I said you’ll spend a

21:28

hundred dollars to acquire customer and

21:30

he got so exciting since like oh my gosh

21:32

hundred bucks because if I give you

21:33

fifty million dollars and as we can get

21:35

whenever 505 whatever the number of

21:37

50,000 new new customers coming in and

21:39

he was all excited to give us this money

21:40

I was like no no you understand I

21:42

actually turn those ads off he’s like

21:45

wait what you think that’s a really good

21:46

cost prac was a really good CPA like why

21:49

would you trade off I said because I

21:50

don’t have thirty eight million or

21:52

hundred twenty seven million dollars in

21:53

the bank everything we spend comes out

21:55

on our pocket so I had to be smart

21:57

he’s different I said if I did this all

21:58

day within a week or two I be completely

22:00

broke and our company would go bankrupt

22:02

I said so we had to do things

22:03

differently so we had to practice what

22:05

we preach we build sales funnels

22:06

software that’s what we do I said we’re

22:08

gonna use funnels to replace funding and

22:10

so we came back to the drawing board and

22:11

we did it this way I showed him I said

22:13

okay this how we do it we buy ads we

22:15

drive those ads into a funnel so it goes

22:17

through the funnel they buy the product

22:19

service in the funnel and then

22:20

afterwards we acquire this customer then

22:22

we introduce in the click funnels

22:24

I’m sure I said that on average we spend

22:26

about $20 on Facebook ads to get

22:28

somebody to buy my book and let me go

22:29

through the book funnel on a ver Ajay

22:31

make $40 from the funnel and the upsells

22:33

and down cells so I spent $20 I make $40

22:36

so I get a pocket twin our net profit

22:38

and then I get a customer who and then

22:40

introduce them to click funnels I said

22:42

because of this have been able to growth

22:43

out of picking out any funding because

22:45

we drive we drive adds to our funnels

22:47

our funnels makers make us profitable

22:50

than from there we introduce people into

22:51

click photos okay is that making sense a

22:53

lot of you guys are probably went

22:54

through this process okay you probably

22:56

recently went bought one of my books and

22:57

now here we are today and guess what

22:59

we’re talking about click funnels right

23:00

so we’re going through this going

23:02

through this process that’s how we do

23:03

things differently okay and I remember

23:06

after after I showed in that process he

23:07

looked at me first and I didn’t

23:09

understand it so I explained it a second

23:10

time and a third time that’s the fourth

23:11

time you looked at me and said he said

23:13

if what you’re saying is true this will

23:15

change business as we know it forever I

23:17

say exactly that’s my mission that’s my

23:19

messages we’re trying to help people

23:21

understand and so that’s my message for

23:23

you guys today by the end of this

23:24

masterclass I want to change your

23:26

business forever it happens by helping

23:28

us understand a couple of these core

23:29

principles when you understand them it

23:31

gives you the Billy just like we did

23:33

click funnels to scale your companies

23:35

quickly without happened to have a whole

23:36

bunch of cash whole bunch of cabin a

23:37

whole bunch of extra back anything you

23:40

can do it by yourself you can bootstrap

23:42

it and you can do it in a really smart

23:43

easy way okay so that’s what we’re

23:44

talking about so secret one secret -

23:46

secret three we’re gonna dive in you

23:48

guys ready for this if you’re ready for

23:49

it but how about a pad of paper or

23:51

pencil whatever you need to take notes

23:52

as you can probably tell I get excited

23:54

and more excited get the faster I talk

23:56

so let’s dive into this so secret one

23:58

secret a moment we will cover the new

24:00

secret photo strategy to almost nobody

24:02

knows about does the ability to grow

24:04

your company faster than anything else

24:05

you’ve ever experienced okay mosey guys

24:07

who’ve been with me for a long time in

24:09

my training my funnel

24:10

if you’re one of my final hackers I

24:12

don’t need a message in the in the chat

24:13

box say I’m a funnel hacker okay my

24:15

funnel hackers already know this

24:16

principle about sharing yes for them to

24:18

review some ideas it’s gonna be brand

24:20

new and you’re gonna blow your mind

24:21

my friend lacquers all right see my

24:23

funnel hackers are here thank you baby

24:25

welcome funnel hackers okay this is a

24:27

principle they understand already I’m

24:28

gonna teach it you guys as well because

24:29

we understand this put up everything for

24:31

you

24:31

okay funnel happens what is fun hacking

24:33

the verb funnel hack is the process of

24:35

strategically investigating the sales

24:37

and marketing process of your

24:38

competitors which you can use to model

24:40

and test within your own sales or

24:41

marketing processes under that

24:43

definition was pretty cool okay so for

24:45

example I just final hack that guy’s

24:46

website yesterday you have two upsells

24:48

oh man that landing page is sweet I’m

24:50

just going to quickly final hack in

24:51

click funnels okay so that’s cut off the

24:53

lattes let me explain a little deeper

24:54

okay and again this is why a lot of

24:57

people in our community call themselves

24:58

funnel hackers we got people with

24:59

t-shirts got people attached here’s that

25:01

same funnel hacker okay a funnel hacker

25:02

someone who understands this process we

25:04

have a big event of your couple like you

25:05

live where you have again that we hang

25:07

out we do a tons of swag and t-shirts

25:09

and anyway so the photo hockey is the

25:11

community photo hackers or our members

25:13

because they understand this principle

25:14

okay so me explain where this whole come

25:16

this whole thing comes from I learned

25:18

this this principle initially from Tony

25:20

Robbins and Tony said if you want to

25:22

achieve success all you need to do is

25:25

find a way to model those who’ve already

25:26

succeeded right it makes perfect sense

25:29

when you think about like yeah of course

25:30

I just gotta find some successful i

25:31

needa model I started thinking back

25:33

about in my lie about different things

25:35

I’ve done that I was successful with and

25:36

all the back when I was a kid I thought

25:38

back the first thing I was successful to

25:40

Presley when I was a kid I was not very

25:42

good

25:42

there’s a picture of little Russell Hood

25:43

in fact look at the name tag closest his

25:45

rusty Brunson that was rusty back then

25:47

this is a little rusty Brunson I was

25:48

little kid and when I got started I was

25:50

not a good wrestler at all he asked my

25:52

dad I was probably the worst even my

25:55

little brother and beat me all the time

25:56

and I started wrestling I loved it and

25:58

eventually member we wanted to get I

26:01

wanted to get better so my dad I would

26:02

go to the state tournaments we’d watch

26:03

the people who win the state tournament

26:05

I went out and videotaping we see what

26:07

they were doing then go back home that

26:08

summer when we watch it and the practice

26:10

was over and over and over and over

26:11

again in a very short period time went

26:13

for being a really bad wrestler to

26:14

becoming a really good wrestler I had to

26:16

be in a state champ I’m taking a second

26:17

place in the country being an

26:18

all-american and so for me Rustin I was

26:21

in the kids most athletic

26:22

I was really good at finding those who

26:24

are successful and we model them

26:25

tomorrow the moves work out everything

26:28

they were doing so he’d be successful

26:29

like then the same thing is true in my

26:31

business when I got started business

26:32

this is me I was graduated from from

26:34

college I did my degree I barely path at

26:37

2:48 three cumulative GPA which is

26:39

embarrasses don’t tell my kids that

26:41

please I had a really bad GPA I

26:43

struggled in school I’ve not been very

26:45

good when I was going to school I saw

26:47

these people making money online I was

26:48

like I gotta figure this out and I saw

26:50

this guy named Armand Morin and he had

26:51

all these really cool software products

26:52

in this way there was like Ecover

26:54

generators the sales letter generator so

26:55

I could my very first practice and like

26:57

I’m gonna create a software product

26:58

Armand did my very first product was

27:00

this product called zip Brander and

27:01

those might involve me for a long time

27:04

even before the potato guns DVD so

27:06

there’s some history for people but I

27:08

saw how Armand did his I said ok I see

27:10

what he’s doing I’m gonna model it I’m

27:12

not gonna copy him to model it right so

27:13

he added header graphic I had a header

27:15

graphic he had his software box

27:17

I had a software box he had a headline I

27:19

had a headline he had a little testimony

27:20

block

27:20

I had testimony box so I modeled the

27:22

look in the field and lay out my price

27:23

links of his funnels and on zip Rider is

27:26

my very first product it was it was a

27:27

success out the gate ok so that’s what

27:30

this whole thing is modeling and every

27:32

time I tell something that I always see

27:33

people write well you know I could do it

27:35

I could model so but I’ve got a better

27:37

way to do it I got a smarter way to only

27:38

stuff like they’re there tweak on it now

27:40

we smiley told me that I told this

27:42

corner said you can always tell who the

27:44

pioneers are because they have arrows in

27:45

their back and they’re lying face down

27:47

in the dirt

27:47

ok you think that because they always go

27:49

out there with a new idea and what

27:50

happens is most entrepreneurs usually

27:53

have a good idea because I’ve got good

27:55

intentions but most of them will run out

27:56

of money or time before they ever see

27:58

their vision become a reality and that’s

28:00

the tragedy right cuz they’re trying

28:01

thing after thing after thing they’re

28:02

getting all these arrows on the back and

28:04

they end up dying before they ever get

28:05

to the finish line

28:06

ok now when I first first saw I really

28:08

got this I was actually at an event I

28:10

was a big marketing event and one of the

28:12

keynote speakers was this guy named

28:14

Porter Stansberry but this is a picture

28:15

of cord right here I’m sitting this

28:16

event and I’m in the back of the room

28:18

and he starts talking about their sales

28:20

funnel he didn’t call it that time it

28:21

was walking tonight here’s the first

28:22

thing is selling upside down so the

28:23

price point is he’s showing the whole

28:25

thing and I’m in the back like taking

28:26

notes like am i limit as fast as I could

28:28

and remember as he’s talking he’s he was

28:31

talking like it get really fast and all

28:33

excited all so he stopped he said

28:35

was interesting he said Stanford

28:37

research is part of a Gore publishing

28:39

he’s like a Gore does over a billion

28:41

dollars a year sells and when people see

28:42

how much money we’re making the first

28:44

thing I wanted to do is they say how can

28:45

I compete against these guys they’ll

28:46

come in and first thing they try to

28:48

undercut our cost right and they try to

28:50

make it cheaper but we know it doesn’t

28:51

work and then they always run out of

28:53

money so they try to sell it a different

28:54

way they try all these different ways to

28:56

beat us to eventually go bankrupt and

28:57

lose you said don’t understand like an

28:59

Agora Publishing’s like we have hundreds

29:01

of copywriters the best split testing

29:03

the people on the planet the best funnel

29:05

builders the best everything he’s like

29:06

we put it we have hundreds of millions

29:08

of arrows in our backs from all the

29:10

things we test he said he said if you

29:12

want to try to compete with Agora you

29:14

can’t try to beat us you have to model

29:16

us you have to copy us and also have a

29:18

light bulb moment I thought why in the

29:20

world I tried to remit the will why did

29:21

I try thing after thing where I can like

29:23

go to where where let’s say if I’m in

29:26

Gore’s mark and I go to a Gore and see

29:27

what they’re doing today

29:28

and then just model that that way I

29:29

bypass all the arrows that they got

29:31

along the way I’m starting when they

29:33

left off okay and that’s what this

29:35

principle for my hockey comes in okay so

29:37

when I watched my very first stuff from

29:38

the company this is probably seven eight

29:40

years ago I didn’t know much about

29:41

supplements I never launched someone

29:43

with funnel I just had an idea if I do

29:44

fun and so not that would create this

29:46

whole product line of supplements and

29:48

help people with diabetic neuropathy

29:49

okay and so I went out there and and

29:52

what do this funnel acting process so

29:53

the first step when your funnel hacking

29:55

someone is you have to find someone

29:56

who’s already successful the funnel hack

29:58

okay so I went out there I said okay who

30:00

else is already selling supplements for

30:02

people with diabetic neuropathy

30:03

I did some research I found this company

30:05

right here and remember looking this

30:06

company and I was like this is like one

30:08

of the ugliest pages I’ve ever seen in

30:10

my entire life I did some research I

30:12

found out at a time they’re making

30:13

somewhere like around 100 grand a month

30:14

I was like okay they’ve already figured

30:16

this out for some reason the people in

30:18

this market responded that so I’m gonna

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