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YouTube Transcript: English (auto-generated)
00:00
you don’t alright people are coming in
00:12
what’s up everybody this is Russell
00:14
jumping on a minute or two early just to
00:16
uh welcome everybody on cuz there are so
00:18
many so many people they’re here today
00:21
so welcome welcome you guys I’m excited
00:24
for today today we’re gonna be going
00:25
through what we call the secrets
00:26
masterclass we he started here about a
00:28
minute or two away for everybody to jump
00:30
in as you probably heard it over 18,000
00:33
people who registered for this today and
00:36
so there’s already right 3,200 on June
00:40
30 300 okay so you guys are coming in
00:44
fast hopefully you can all hear me if
00:45
you can hear me go in the chat box and
00:47
say what’s up and tell me where you are
00:48
from I love to see where all my friends
00:50
are from today we’ve got people from
00:53
England Canada AUSA and holy moly since
00:54
flying Houston Tech okay I’m gonna
00:58
Instagram this it gives my see that’s
01:00
actually the real thing what’s happening
01:01
this is crazy so I’m glad Weber asked
01:04
one of their friend this is what’s
01:05
coming and we’ve got 3,500 people alive
01:08
right now as we speak
01:10
holy moly alright since you have just
01:13
thought you guys want to see the
01:14
craziness there it is anyway we’re gonna
01:17
be starting starting about two or three
01:18
minutes when people bought in and wanted
01:20
welcome guys all here today I’m so
01:22
excited for this presentation I’ve been
01:23
killing myself you can ask my wife and
01:25
kids I’ve been up all my all-day
01:26
philosophy or four nights trying to get
01:28
this done and prepared for you obviously
01:30
we’re in this really weird economic time
01:32
it everyone’s kind of freaking out and a
01:33
lot of questions and concerns and people
01:35
were scared and nervous and I thought
01:37
what can I do right now to help people
01:38
the most and helped give them an assault
01:41
foundation help them prepare for the
01:43
chaos that they’re kind of going through
01:45
and the fear and the anxiety and all the
01:46
things people are going through how can
01:48
I help steer that and get people faith
01:49
and hope and belief in what’s possible
01:51
and where things can be and where things
01:53
should be for you and so that’s kind of
01:55
the the you know the major goal of this
01:57
presentation hopefully during this time
01:59
or a lot of us are quarantine that this
02:00
gives you some motivation excitement to
02:02
hang out and have some fun and start
02:04
learning this whole business game and
02:05
and really stepping it up so we’re now
02:08
almost a four thousand people wide on
02:10
zoom’ which is crazy we almost 200 on
02:12
YouTube
02:12
so what we started here you guys in
02:14
probably two minutes this can wait for
02:16
the last last bunch of people to jump in
02:19
here again if you haven’t yet come over
02:20
to the to the chat box and tell me let
02:23
us know where you are from I am looking
02:25
at the zoom webinar chat so that’s the
02:27
one there’s a Q&A box I’m looking mostly
02:28
chat one some of the traffic secrets is
02:30
awesome thank you Oh Kenya San Diego
02:35
Hawaii and California Chicago New Jersey
02:37
Pittsburgh I can’t keep up with this
02:40
we’re over 4,000 people now just you
02:43
guys know this is a new record for for a
02:45
webinar for me I’ve never had more than
02:46
I think 2,200 people on a live webinar
02:49
before right now we’re at 4,000 104 so
02:52
I’m gonna be getting started here very
02:53
very soon I just wanted to jump on
02:54
initially say hi everybody you see my
02:56
face I think I’m gonna cut the camera
02:58
here in a minute when we jump into
02:59
slides but I just want to jump in and
03:02
it’s fun to see this many this many
03:04
funnel hackers as many people who are
03:06
trying to grow their companies and
03:07
businesses we had over 18,000 people
03:10
register today we’ve already got 4,200
03:13
officially live on Zoo and about 200 on
03:16
YouTube so all right so you guys pumped
03:19
through this you get to sign up for the
03:20
for the training today if you are
03:22
excited let me know in the box I want to
03:24
make sure that you guys are pumped to be
03:26
here they’re half as excited as I am I
03:28
said when we start getting started in
03:30
about one minute this is the secrets
03:31
master class that you’ve registered for
03:33
so that’s we’re gonna be talking about
03:35
here in a second it’s making sure all my
03:36
settings are correct here before I
03:40
officially dive in okay so you guys are
03:44
pumped we’re from all over the world
03:45
this is amazing okay so fun all right
03:50
with that said you guys I’m gonna get
03:52
this party started if you guys are all
03:54
ready for it if you’re ready to get
03:55
started on message in the chat say let’s
03:57
get this party started and that’d be my
03:59
official my official let’s go
04:01
anthem let’s go let’s go let’s do this
04:06
okay I’m get my recording started I’m
04:08
just cut out my video and then I will
04:10
officially begin all right here we go
04:17
okay hey everybody this is russell
04:20
brunson when officially welcome you to
04:21
the secrets masterclass I am so excited
04:23
to have you guys here today this is a
04:26
huge joy and pleasure for me I am really
04:29
honored that you guys register for this
04:31
and you showed up as I mentioned a few
04:33
minutes before we started the official
04:35
recording and official class we had over
04:37
18,000 350 people who registered this
04:40
week to be here today and right now live
04:42
without over 4,500 people live watching
04:45
which is a new record for me and so I do
04:48
not take that lightly I don’t take your
04:49
attention lightly I’m here to try to
04:51
over-deliver as much as possible biggest
04:53
thing is we’re gonna have fun like this
04:54
I need your guy’s attention we’re going
04:56
for at least two hours so they she
04:58
blocked out two hours and these texts
04:59
your spouse or your kids or whatever
05:01
they leave me alone for two hours I
05:02
gotta focus you know I’m learning all
05:04
the secrets right now that’s very very
05:05
important so uh make sure your focus a
05:08
couple of things make sure that if
05:09
you’ve got like like Facebook open or
05:11
Instagram other things like shut those
05:12
things down and just focus for 10 like
05:14
we were here today are you here on a
05:15
private consultation can’t right now
05:17
people companies saving one hundred
05:18
thousand dollars per day to do
05:19
consultation so pretend like you just
05:21
pay me hundred grand and you flew here
05:23
to Boise Idaho you sit in front of me
05:24
and for two hours I would be working
05:26
with you if you treated that way I
05:27
promise you you so much more out of
05:29
experience than those who are kind of
05:30
hanging out surfing online doing tic
05:32
TOCs whatever you guys do in between
05:34
like I need you guys to focus if you
05:36
give me that I promise I will over
05:37
deliver I will do my best to give you
05:38
all my energy everything I’ve got
05:40
to help get you guys to wherever you
05:42
need to be obvious right now we’re in
05:43
this really weird economic time where
05:44
there’s a lot of fear and stress and
05:46
anxiety people aren’t sure what to do
05:47
and how to do it I want you guys to
05:48
understand though that right now there
05:50
are more opportunities than ever before
05:52
a good example of the fact that we put
05:54
on this web class and we have over
05:55
18,000 people registered right Adcox
05:59
across the board are down dramatically
06:01
there’s so much opportunity if you guys
06:02
to start finding your people to tell
06:04
your message to tell your story to be
06:05
able to sell the products and services
06:07
you have people are looking for
06:08
connection they’re looking for you and
06:09
your message and so this secrets
06:11
masterclass is going to help you to do
06:13
that
06:13
now you guys saw the title of this
06:15
presentation before we before we you
06:18
registered and basically the hook on
06:21
this I’m gonna explain it it’s so far as
06:23
of today we have over seven hundred
06:24
eighty seven people inside of
06:26
clickfunnels who have earned what we
06:27
call a two comic level war hero two
06:29
comic level where it is you know two
06:31
commas on let me know in the chat box
06:32
over there what is the to combat the
06:33
board what is that
06:34
somebody achieved I’m curious do you
06:36
guys know this okay
06:38
yes they’re coming in there are two
06:39
commas in a million dollars okay so 787
06:42
people inside Clinton also made over a
06:44
million dollars inside of a funnel this
06:45
is not mean they netted abilities that
06:47
gross 2 million and so that’s what we
06:49
look at is how much money they’ve
06:51
actually processed inside their company
06:52
inside of a funnel and 787 and done over
06:55
- comma - over a million dollars so far
06:57
and so the big question I always get
06:59
people is like what do they know that I
07:00
don’t know what do I gotta figure out
07:01
what are their funnels look like I get
07:03
email every single day for my servers to
07:06
show me here are the top 20 funnels in
07:07
click for us today and every single
07:09
night shifts everything that changes I
07:10
have a chance to look in real-time day
07:12
by day what’s happening what’s working
07:13
what’s not working and I have a really
07:15
unique bird’s-eye view and so because of
07:17
that I weren’t sure you guys have stuff
07:18
that made some things may you may
07:20
understand some things may be
07:21
counterintuitive but I want you guys to
07:22
understand that so my goal from this
07:23
presentation is I want to hand you the
07:25
exact blueprint showing you what the top
07:27
1% of click froze users are doing
07:28
differently than the other 99% are not
07:31
I’m gonna give it yesterday for free
07:32
that’s not like fun if you just want the
07:35
exact blueprint let me know in the cups
07:37
I want to know if he is well cuz I
07:39
already know I can just like I can end
07:41
today I’m good ok ok crazy got 4,800
07:45
people are nuts is amazing alright ok so
07:47
we’re gonna jump in and that’s what we
07:48
covered today I’m really really excited
07:49
now for those who don’t know what to
07:51
combo come is every single year for the
07:53
hockey live we do we do an award show
07:55
and this is kind of like the Emmys or
07:57
the Oscars of entrepreneurship right
07:59
like in every industry they have an
08:00
award show where you win something
08:01
except for entrepreneurship so we’ve
08:03
created this and so right there on left
08:04
hand side then that’s me and the right
08:06
hands line is my business partner Todd
08:07
Dickerson and every year have a chance
08:09
to give all the clips for those members
08:10
who made over a million dollars inside
08:11
of a funnel a to common Club award I
08:13
think for most people this should be
08:14
your goal like this we should be
08:15
striving towards because to comic club
08:17
as much money as less funds like oh the
08:19
money is more standings what does that
08:20
represent how many people’s lives have
08:22
you changed with the products the
08:23
services you sell after you’ve made a
08:24
million dollars worth of revenue okay
08:26
and on top of this week due to time ago
08:28
we’ve grown there’s an ala 2 comma Club
08:29
X award mean you made over 10 million
08:31
dollars and to come back up C award
08:32
people made over a hundred million and
08:34
so with people from all around the world
08:35
in every business every industry you can
08:37
dream up who have hit the two comma Club
08:38
and maybe share you guys with the top
08:40
one percent know
08:40
you don’t know yet but after today you
08:43
know exactly what it is this is the true
08:44
khatma Club X award these people made a
08:46
ten million dollars there’s a whole
08:48
bunch of these as well and then like the
08:49
last event we did a to comma Club C
08:51
award where C is the Roman numeral for a
08:53
hundred and I can’t believe there’s
08:54
members our community they’re hitting
08:55
that inside their businesses now which
08:57
is so exciting
08:58
alright somebody keep going one fig is a
09:00
story really quick as we are still
09:01
waiting people to jump on those who
09:03
don’t know this is one of my favorite
09:04
stories from within our community this
09:06
is Jamie cross and he has no Jamie
09:07
she smoked a funnel hacking live two
09:09
years ago and Jamie is a normal person
09:13
just like me just like you just like
09:14
everyone who had a vision had a dream
09:15
she was a she’s a mom she’s got an
09:18
amazing family a husband who’s also a
09:20
wrestlers Needham actually a chance to
09:21
Russell before it’s a lot of fun but
09:23
amazing family amazing kids and one day
09:25
she had an idea for a business she
09:27
wanted to create and it was a business
09:29
selling soap and she felt inspired from
09:31
God want to create this thing and serve
09:32
women this way but promise you know how
09:34
to make soap so she had to go back in
09:35
and learn and go and get education
09:38
degrees always seems to make these
09:39
amazing herbal soaps and so she did that
09:40
and she started making soaps and lotions
09:42
and all sorts of things if you buy any
09:44
of Jaime’s products they are literally
09:45
amazing they’re there her products are
09:48
awesome just create these amazing
09:50
products MiG is the name of her company
09:52
and mighty soaps and she went out there
09:54
and started trying to sell them right
09:55
and so she’s doing everything in her
09:57
power she was going to farmers market
09:58
selling door-to-door did everything and
10:00
she was she had a business who’s making
10:01
some money but barely enough to keep
10:03
their head above water but she believes
10:05
so much in her product and her service
10:06
and her mission and she was struggling
10:07
she was trying to figure out how can I
10:09
grow this how can I get this in the
10:10
hands and more people I’ve been called
10:11
to change the lives of these customers
10:13
how do I actually do that and she didn’t
10:15
know what to do okay
10:16
and so she was looking for different
10:17
opportunity for things like how did I
10:19
grow my company beyond what it is today
10:20
and that’s when she ran into and to us
10:22
so for all of us business owners right
10:24
now and we understand that there’s
10:26
always a gap from where you are today to
10:28
where you want to be okay you guys know
10:30
where where your gap is I’m sure most
10:31
you guys have seen that right think
10:32
what’s the gap but you know where you
10:33
are today you know you wanted me but
10:34
there’s this gap and how do I get from
10:36
here over there and sometimes it can be
10:38
it can be a daunting how do you know
10:39
where to go and how to go or how do I
10:41
get to that other side I can’t I can’t
10:43
just jump on my phone the cliff right so
10:45
there’s this gap and so the gap the big
10:47
secret how do you get from from where
10:48
you are in your business to where you
10:50
want to be the big secret is this you
10:52
need what we call a funnel
10:53
okay
10:54
been on my community for a long time
10:56
this is not a big AHA those may be new
10:58
to you you might be like what is the fun
10:59
one we’re gonna talk more about that
11:00
today
11:01
do you understand but a funnel is the
11:02
thing that helps you to grow your
11:04
company faster like that’s the big
11:06
secret that is the big aha okay no Jamie
11:08
when she first came to us had a chance
11:10
to meet her again she was selling these
11:11
things the farmer markets and
11:12
door-to-door she was having some success
11:14
but we showed her about funnels and how
11:16
these concepts work and from there she
11:18
built her own funnel
11:19
she launched it and what’s really cool
11:21
is after she launched this / very first
11:23
funnel within a year for launch his
11:26
funnel she was on stage winning this -
11:28
comma Club award it was actually crazy
11:30
about this is it literally was one year
11:33
to the day she was a funnel hacking live
11:35
in the next day it was it was a warm day
11:37
at Funaki live we would be handing out
11:38
awards and right for I stepped on stage
11:40
she texted me a picture of her her
11:42
merchant account and she like she’s like
11:43
I just passed a million dollars and I
11:45
was like are you kidding me and so
11:46
within like an hour later she had a
11:48
chance to come up on stage with her
11:49
amazing husband and they got this award
11:50
okay
11:51
so that’s the power of understandings
11:53
fun with you guys is it takes of
11:54
business any business and ramps up and
11:56
grows it helps you to scale and grow
11:58
quickly Carol gold click folks how do we
12:00
make people’s businesses grow faster
12:02
okay really quick before we go to
12:04
keeping this I want it there’s a
12:05
misconception a lot of people things
12:06
like oh click face click follow me give
12:08
me rich click funnels the business I
12:09
want either said click photos is not a
12:11
business opportunity okay it never has
12:13
been and if it will be it is not a
12:14
business opportunity okay click funnels
12:16
is the tool that helps the existing
12:18
businesses to grow faster okay Jamie had
12:20
a business she had soap she used funnels
12:22
to grow her company make her to sell
12:24
soap faster to sell it online so one of
12:27
the kind of stress the head time this is
12:28
not a business opportunity I’m not gonna
12:30
teach you how to get rich quick when
12:31
teaching if you have a business this
12:33
tool these strategies these secrets I’m
12:35
gonna share if you will help you to grow
12:36
faster so you’ve got to come with your
12:38
own business and then when you have that
12:39
when your business on with the business
12:40
we can help scale it and grow it quicker
12:42
okay so what types of businesses do all
12:45
these secret strategies work with okay
12:46
well we’ve kind of broken down there’s a
12:48
lot of types of businesses are trying to
12:49
break it down there’s four core types of
12:51
businesses that I’ve seen been
12:52
successful in cycling for us the first
12:54
are people starting physical products
12:56
and e-commerce physical products then
12:58
kind things you might sell on Shopify or
13:00
Amazon things like that okay and I’m
13:02
gonna show you guys some funnels here in
13:03
a second the map set but that’s the
13:04
first type of business the second are
13:06
people who write authors speakers
13:07
coaches and consultants they have tons
13:09
of success on the clickfunnels class
13:11
platform number three type of business
13:13
is network and affiliate marketers and
13:14
that number for our business
13:17
professionals and and the professional
13:19
services and retail those have the
13:20
businesses okay and we have two common
13:22
cup winners and every single in these
13:23
categories so for example this is Trey
13:25
Llewellyn Trey has killed it in
13:26
e-commerce and this is his his true con
13:30
will come next funnel selling physical
13:31
products selling flashlights okay and
13:33
I’ll show you more detail about these
13:34
funnels here a minute I want you to see
13:35
like I’m some physical products yes this
13:37
message this I’m gonna be sharing
13:39
yesterday is for you okay number two
13:41
here if you’re selling if you’re an
13:43
author speaker coach consultant these
13:45
are the types of funnels work for you
13:46
this was Betty she’s won multiple two
13:47
comic level works as well using funnels
13:49
to grow her her business as well next is
13:52
the Steven Steven Larson whose network
13:53
marketing he’s used to win a ducat he’s
13:55
used this to win or to comic Levenstein
13:56
in network marketing and then the last
13:59
years and his son he was a dentist she
14:00
she’s a dentist and she builds dental
14:02
follow she drives patients and clients
14:04
into her dental practice every single
14:05
day
14:06
it works for these types of business as
14:08
well then till it dentists chiropractors
14:09
financial planners restaurants retail
14:11
like any type of service retail location
14:14
these strategies work for as well okay
14:16
if you guys ever see her the commercial
14:19
back in the day where when the iPhone
14:23
first came out and it was like oh
14:24
there’s an app for that
14:25
oh there’s not for that it’s funny cuz I
14:27
see people all the time couldn’t mean
14:28
like well Russell I’m in this kind of
14:29
business
14:29
well funnels work for me and I was kind
14:31
of smile I think about this commercial
14:32
like there’s not for that cuz they thing
14:34
is true no matter what business you’re
14:35
in there’s always a Pharma for that I
14:37
don’t care what business shirt if you
14:38
need if you’re trying to generate leads
14:39
or trying to sell a product
14:40
there’s the funnel that will work for
14:41
you okay now some people understand a
14:43
lot of times that a lot of times I think
14:44
oh my business is different so I don’t
14:46
need a funnel but the reality is no
14:48
matter what business you’re in there’s
14:49
always a funnel for that okay that’s
14:51
something that’s what a core thing you
14:52
guys need to understand as we go into
14:53
this can we apply these frontal
14:55
strategies of all sorts of things we
14:56
applied it with my favorite charity
14:58
which is all pretty certa got a railroad
14:59
we’ve helped them raise over two million
15:00
dollars through funnels like this so it
15:03
works for nonprofits we’ve got multiple
15:04
nonprofits now move on to karmic level
15:06
Ward which is pretty pretty amazing
15:08
there’s some pictures of us donating
15:10
money to operation of my railroad
15:12
Marcus lemonis who if you guys watch the
15:13
TV show the Prophet we went had a chance
15:15
to work with him in campy world we
15:17
actually made a funnel for camping where
15:18
I’m give me that
15:19
giving away free rolls dissolve in
15:21
toilet paper which is kind of a story
15:23
for another day and it’s really fun the
15:25
fact Marcus I said he has a TV show
15:28
called the Prophet and he brought me on
15:29
the show one time to actually build out
15:31
entire sales funnel for flex watches and
15:34
this would funnel looks like that we
15:35
built out for them as well okay so this
15:37
is the whole ecommerce brand selling
15:38
watches online and there’s funnels that
15:40
work for them as well yep and had a
15:43
chance to show Tony Robbins we’ve built
15:44
funnels for him to his books as well so
15:46
again any type of business you guys from
15:48
non profit suit to authors to physical
15:50
products like there’s funnels it’ll work
15:51
for you it’s kind of kind of look at
15:53
looking what I’m talking about today
15:54
through that lens it’ll help you out of
15:56
time okay and so that’s my goal today is
15:57
well I here’s to show this to you as
15:59
well so whatever business you’re in
16:01
every years in different business okay
16:02
so whatever business you’re in I want to
16:04
show you how to apply funnels and
16:05
traffic all these strategies they both
16:07
help grow your company as well okay
16:08
alright so today’s webinar we’re gonna
16:10
be covering three different secrets ken
16:12
so secret number one is right here since
16:15
we’ve uncovered a new secret funnel
16:16
strategy it almost no one knows about
16:17
that’s the ability to grow a company
16:19
faster than anything else you’ve ever
16:20
experienced now the question we as
16:22
humming us have had a chance to read my
16:23
dot-com secrets book either the new
16:25
version or the one in the past okay
16:27
alright so moderately t-talking better
16:29
two secret number one it comes from the
16:31
dot-com secrets book okay so if you’ve
16:33
read it before it might be a review for
16:35
you if you’re one of my funnel hackers
16:36
the first secret no one might be a
16:37
review for you I’m assured you guys the
16:38
number one biggest secret from the
16:40
dot-com secrets book today it’s going to
16:42
show you guys the secret funnel strategy
16:44
that when you understand it it makes it
16:46
so simple and so easy to start growing
16:48
start growing your company very very
16:50
quickly okay it’s not secret everyone
16:51
see your number two okay now in this one
16:54
how’d you get a chance to read the
16:55
expert seekers book have you read the
16:57
expert seekers book let me know in the
16:58
chat down below yes you guys ready cool
17:01
so seat number two this is the biggest
17:03
thing we learned about when I was
17:04
writing this the expert secrets book
17:06
okay as you guys know I’m one of the
17:07
cofounders of clickfunnels and as we
17:09
were doing this before I start writing
17:10
this book we look behind the scenes of
17:12
everybody’s funnels literally looked
17:13
over 1 to the 6 point 1 million
17:15
different funnels I was over 130,000
17:18
different split tests our members have
17:19
run and from all of that we learnt some
17:21
really really interesting things and I
17:22
figured out the single biggest secret
17:24
selling more things inside of your
17:26
funnel without driving any extra traffic
17:28
so secret number two I’m gonna dive into
17:30
that show you guys what it
17:31
is that you may be missing they actually
17:33
get your funnels to make money
17:35
okay there’s obviously a big difference
17:36
between having a funnel and having a
17:38
funnel that makes money and so we’re
17:39
talking about the differences between
17:41
the two okay so we can sneak everyone
17:43
see number two and secret number three
17:45
comes from my new book which is called
17:47
traffic secrets okay and how many guys
17:49
have a chance to order traffic secrets
17:50
hopefully we’ve been in the middle of a
17:51
book launch the last few weeks yeah it’s
17:55
time for you guys so I’m gonna be share
17:57
with you guys how to get the right types
17:58
of traffic aka your dream customers to
18:01
find you online so make sure he has the
18:02
biggest secret from the traffic seekers
18:04
book okay so that’s where we every day
18:06
the biggest secret for the dot-com
18:07
seekers book the biggest secret for the
18:09
expert seekers book and the biggest
18:10
secret for the traffic singers but when
18:11
you read these three seekers together
18:13
this is the secrets masterclass it’s the
18:15
coolest like that you know the 80/20
18:17
rule this is like the 20% will give you
18:20
80% of the results if you understand
18:21
these three principles these three
18:22
secrets I’ll be sure to us today so
18:24
that’s when we dive me into now I’m
18:25
curious for you personally cuz I got
18:27
right now we’re about four thousand nine
18:28
hundred thirty three people on zoom’
18:30
we’ve got six hundred and sixty-five
18:32
watching on YouTube so we’ve got over
18:35
five thousand people live I’m curious
18:36
because everyone here’s here for a
18:37
different reason
18:38
Docs I ran a survey ahead of time before
18:39
you guys should find out what you’re
18:41
most interested how many guys right now
18:43
you are struggling with like you need a
18:45
funnel okay that’s number one number two
18:48
is to have a funnel that’s not
18:49
converting number two and number three
18:50
is you have a funnel but you need more
18:52
traffic okay so I want you guys to
18:53
actually vote okay so we’re gonna do is
18:55
in the chat box and when you tell me if
18:56
you’re number one number two number
18:57
three number one I need I need to get a
18:59
fun I still don’t have a funnel I need
19:01
to figure out something if you’re number
19:02
two I have a funnel it’s not converting
19:04
posted number two and if you’re number
19:06
three I got a funnel I see more traffic
19:07
than let me know number three so you
19:09
number one a two or three let me know in
19:11
the box and the chat box or see these
19:13
things flying in are you one to two or
19:14
three I got some people that are saying
19:17
one plus two plus little three again
19:21
alright they’re flying in right now holy
19:23
moly okay so we got all sorts so the
19:25
good thing is I’m going to cover all
19:26
three of these things for you but some
19:28
of you guys Parsley’s maybe review if
19:30
you already have a funnels killer that
19:31
you may already know number one or maybe
19:32
number two ego and so with that said I’m
19:35
gonna go through all three of them some
19:36
maybe review for some of you guys who’ve
19:37
been around a long time and somebody’s
19:39
gonna be brand new for you guys but all
19:40
three is you leave these things together
19:41
for the secrets or what we’re talking
19:44
okay oh these by the way are the three
19:48
secrets that we use to grow click photos
19:49
so fast of course I get every time I
19:51
interview is how in the world did you
19:53
grow click funnel so fast and so I’m
19:55
going to show you guys really quick
19:56
kinda scenes before you dive in so you
19:57
can understand ok when we launch click
19:58
funnels it was not like we had just
20:01
taken on a five million dollars worth of
20:02
funding it was little at me and a couple
20:04
of guys in a little tiny office here
20:05
with brainstorming what should we create
20:08
how can we change the world and the time
20:09
we were building funnels for ourselves
20:10
and then that guy Todd with the hat on
20:12
that’s kind of waiting it goes backwards
20:13
he was like what if we build software
20:15
that makes it easy for people and I was
20:17
like that would be awesome there’s no
20:18
way that could happen it’s like I can
20:19
make it happen and so Todd there started
20:21
building he built the very first version
20:22
of click funnels cause my co-founder
20:24
partner but it all started in this
20:25
little tiny room right here
20:26
i suffer’d whiteboard tried to figure
20:28
out what in the world could we create to
20:29
try to change the world ok now when we
20:31
were doing this at the same time we’re
20:33
competing it’s too big software
20:34
companies won it just raised 38 million
20:36
dollars in funding the other had one
20:38
hundred twenty seven point nine million
20:39
dollars of funding that crazy these days
20:41
that’s I like that they had so much
20:44
money like sitting in the bank out to go
20:45
use to hire to go person programs bike
20:47
traffic we had nothing like we like look
20:50
this is the office that I’m he was like
20:51
he was that that was the entire office
20:52
right it was us our credit cards and
20:54
some some willpower we went through
20:56
these our competitors we have to beat
20:58
how are we gonna do it and we ended up
21:00
going from zero to over 100 million
21:01
dollars in sales in just three years
21:03
stop taking on a penny of outside
21:04
capital and we did it by doing the three
21:06
secrets I’m gonna show you guys today
21:08
during the secret masterclass okay now
21:10
recently we had on it’s a venture
21:11
capitalist Academy in try and say they
21:13
can Russell how did you go clicked on to
21:14
understand it we want to give you money
21:15
so you can grow up faster and so I
21:17
showed him I said okay well this is you
21:19
know this networks we drive we drive ads
21:20
to click funnels and we buy ads when
21:22
people self click funnels and he said
21:24
well how much does it cost you to
21:25
acquire customer and I can’t remember
21:27
wasn’t the time I said you’ll spend a
21:28
hundred dollars to acquire customer and
21:30
he got so exciting since like oh my gosh
21:32
hundred bucks because if I give you
21:33
fifty million dollars and as we can get
21:35
whenever 505 whatever the number of
21:37
50,000 new new customers coming in and
21:39
he was all excited to give us this money
21:40
I was like no no you understand I
21:42
actually turn those ads off he’s like
21:45
wait what you think that’s a really good
21:46
cost prac was a really good CPA like why
21:49
would you trade off I said because I
21:50
don’t have thirty eight million or
21:52
hundred twenty seven million dollars in
21:53
the bank everything we spend comes out
21:55
on our pocket so I had to be smart
21:57
he’s different I said if I did this all
21:58
day within a week or two I be completely
22:00
broke and our company would go bankrupt
22:02
I said so we had to do things
22:03
differently so we had to practice what
22:05
we preach we build sales funnels
22:06
software that’s what we do I said we’re
22:08
gonna use funnels to replace funding and
22:10
so we came back to the drawing board and
22:11
we did it this way I showed him I said
22:13
okay this how we do it we buy ads we
22:15
drive those ads into a funnel so it goes
22:17
through the funnel they buy the product
22:19
service in the funnel and then
22:20
afterwards we acquire this customer then
22:22
we introduce in the click funnels
22:24
I’m sure I said that on average we spend
22:26
about $20 on Facebook ads to get
22:28
somebody to buy my book and let me go
22:29
through the book funnel on a ver Ajay
22:31
make $40 from the funnel and the upsells
22:33
and down cells so I spent $20 I make $40
22:36
so I get a pocket twin our net profit
22:38
and then I get a customer who and then
22:40
introduce them to click funnels I said
22:42
because of this have been able to growth
22:43
out of picking out any funding because
22:45
we drive we drive adds to our funnels
22:47
our funnels makers make us profitable
22:50
than from there we introduce people into
22:51
click photos okay is that making sense a
22:53
lot of you guys are probably went
22:54
through this process okay you probably
22:56
recently went bought one of my books and
22:57
now here we are today and guess what
22:59
we’re talking about click funnels right
23:00
so we’re going through this going
23:02
through this process that’s how we do
23:03
things differently okay and I remember
23:06
after after I showed in that process he
23:07
looked at me first and I didn’t
23:09
understand it so I explained it a second
23:10
time and a third time that’s the fourth
23:11
time you looked at me and said he said
23:13
if what you’re saying is true this will
23:15
change business as we know it forever I
23:17
say exactly that’s my mission that’s my
23:19
messages we’re trying to help people
23:21
understand and so that’s my message for
23:23
you guys today by the end of this
23:24
masterclass I want to change your
23:26
business forever it happens by helping
23:28
us understand a couple of these core
23:29
principles when you understand them it
23:31
gives you the Billy just like we did
23:33
click funnels to scale your companies
23:35
quickly without happened to have a whole
23:36
bunch of cash whole bunch of cabin a
23:37
whole bunch of extra back anything you
23:40
can do it by yourself you can bootstrap
23:42
it and you can do it in a really smart
23:43
easy way okay so that’s what we’re
23:44
talking about so secret one secret -
23:46
secret three we’re gonna dive in you
23:48
guys ready for this if you’re ready for
23:49
it but how about a pad of paper or
23:51
pencil whatever you need to take notes
23:52
as you can probably tell I get excited
23:54
and more excited get the faster I talk
23:56
so let’s dive into this so secret one
23:58
secret a moment we will cover the new
24:00
secret photo strategy to almost nobody
24:02
knows about does the ability to grow
24:04
your company faster than anything else
24:05
you’ve ever experienced okay mosey guys
24:07
who’ve been with me for a long time in
24:09
my training my funnel
24:10
if you’re one of my final hackers I
24:12
don’t need a message in the in the chat
24:13
box say I’m a funnel hacker okay my
24:15
funnel hackers already know this
24:16
principle about sharing yes for them to
24:18
review some ideas it’s gonna be brand
24:20
new and you’re gonna blow your mind
24:21
my friend lacquers all right see my
24:23
funnel hackers are here thank you baby
24:25
welcome funnel hackers okay this is a
24:27
principle they understand already I’m
24:28
gonna teach it you guys as well because
24:29
we understand this put up everything for
24:31
you
24:31
okay funnel happens what is fun hacking
24:33
the verb funnel hack is the process of
24:35
strategically investigating the sales
24:37
and marketing process of your
24:38
competitors which you can use to model
24:40
and test within your own sales or
24:41
marketing processes under that
24:43
definition was pretty cool okay so for
24:45
example I just final hack that guy’s
24:46
website yesterday you have two upsells
24:48
oh man that landing page is sweet I’m
24:50
just going to quickly final hack in
24:51
click funnels okay so that’s cut off the
24:53
lattes let me explain a little deeper
24:54
okay and again this is why a lot of
24:57
people in our community call themselves
24:58
funnel hackers we got people with
24:59
t-shirts got people attached here’s that
25:01
same funnel hacker okay a funnel hacker
25:02
someone who understands this process we
25:04
have a big event of your couple like you
25:05
live where you have again that we hang
25:07
out we do a tons of swag and t-shirts
25:09
and anyway so the photo hockey is the
25:11
community photo hackers or our members
25:13
because they understand this principle
25:14
okay so me explain where this whole come
25:16
this whole thing comes from I learned
25:18
this this principle initially from Tony
25:20
Robbins and Tony said if you want to
25:22
achieve success all you need to do is
25:25
find a way to model those who’ve already
25:26
succeeded right it makes perfect sense
25:29
when you think about like yeah of course
25:30
I just gotta find some successful i
25:31
needa model I started thinking back
25:33
about in my lie about different things
25:35
I’ve done that I was successful with and
25:36
all the back when I was a kid I thought
25:38
back the first thing I was successful to
25:40
Presley when I was a kid I was not very
25:42
good
25:42
there’s a picture of little Russell Hood
25:43
in fact look at the name tag closest his
25:45
rusty Brunson that was rusty back then
25:47
this is a little rusty Brunson I was
25:48
little kid and when I got started I was
25:50
not a good wrestler at all he asked my
25:52
dad I was probably the worst even my
25:55
little brother and beat me all the time
25:56
and I started wrestling I loved it and
25:58
eventually member we wanted to get I
26:01
wanted to get better so my dad I would
26:02
go to the state tournaments we’d watch
26:03
the people who win the state tournament
26:05
I went out and videotaping we see what
26:07
they were doing then go back home that
26:08
summer when we watch it and the practice
26:10
was over and over and over and over
26:11
again in a very short period time went
26:13
for being a really bad wrestler to
26:14
becoming a really good wrestler I had to
26:16
be in a state champ I’m taking a second
26:17
place in the country being an
26:18
all-american and so for me Rustin I was
26:21
in the kids most athletic
26:22
I was really good at finding those who
26:24
are successful and we model them
26:25
tomorrow the moves work out everything
26:28
they were doing so he’d be successful
26:29
like then the same thing is true in my
26:31
business when I got started business
26:32
this is me I was graduated from from
26:34
college I did my degree I barely path at
26:37
2:48 three cumulative GPA which is
26:39
embarrasses don’t tell my kids that
26:41
please I had a really bad GPA I
26:43
struggled in school I’ve not been very
26:45
good when I was going to school I saw
26:47
these people making money online I was
26:48
like I gotta figure this out and I saw
26:50
this guy named Armand Morin and he had
26:51
all these really cool software products
26:52
in this way there was like Ecover
26:54
generators the sales letter generator so
26:55
I could my very first practice and like
26:57
I’m gonna create a software product
26:58
Armand did my very first product was
27:00
this product called zip Brander and
27:01
those might involve me for a long time
27:04
even before the potato guns DVD so
27:06
there’s some history for people but I
27:08
saw how Armand did his I said ok I see
27:10
what he’s doing I’m gonna model it I’m
27:12
not gonna copy him to model it right so
27:13
he added header graphic I had a header
27:15
graphic he had his software box
27:17
I had a software box he had a headline I
27:19
had a headline he had a little testimony
27:20
block
27:20
I had testimony box so I modeled the
27:22
look in the field and lay out my price
27:23
links of his funnels and on zip Rider is
27:26
my very first product it was it was a
27:27
success out the gate ok so that’s what
27:30
this whole thing is modeling and every
27:32
time I tell something that I always see
27:33
people write well you know I could do it
27:35
I could model so but I’ve got a better
27:37
way to do it I got a smarter way to only
27:38
stuff like they’re there tweak on it now
27:40
we smiley told me that I told this
27:42
corner said you can always tell who the
27:44
pioneers are because they have arrows in
27:45
their back and they’re lying face down
27:47
in the dirt
27:47
ok you think that because they always go
27:49
out there with a new idea and what
27:50
happens is most entrepreneurs usually
27:53
have a good idea because I’ve got good
27:55
intentions but most of them will run out
27:56
of money or time before they ever see
27:58
their vision become a reality and that’s
28:00
the tragedy right cuz they’re trying
28:01
thing after thing after thing they’re
28:02
getting all these arrows on the back and
28:04
they end up dying before they ever get
28:05
to the finish line
28:06
ok now when I first first saw I really
28:08
got this I was actually at an event I
28:10
was a big marketing event and one of the
28:12
keynote speakers was this guy named
28:14
Porter Stansberry but this is a picture
28:15
of cord right here I’m sitting this
28:16
event and I’m in the back of the room
28:18
and he starts talking about their sales
28:20
funnel he didn’t call it that time it
28:21
was walking tonight here’s the first
28:22
thing is selling upside down so the
28:23
price point is he’s showing the whole
28:25
thing and I’m in the back like taking
28:26
notes like am i limit as fast as I could
28:28
and remember as he’s talking he’s he was
28:31
talking like it get really fast and all
28:33
excited all so he stopped he said
28:35
was interesting he said Stanford
28:37
research is part of a Gore publishing
28:39
he’s like a Gore does over a billion
28:41
dollars a year sells and when people see
28:42
how much money we’re making the first
28:44
thing I wanted to do is they say how can
28:45
I compete against these guys they’ll
28:46
come in and first thing they try to
28:48
undercut our cost right and they try to
28:50
make it cheaper but we know it doesn’t
28:51
work and then they always run out of
28:53
money so they try to sell it a different
28:54
way they try all these different ways to
28:56
beat us to eventually go bankrupt and
28:57
lose you said don’t understand like an
28:59
Agora Publishing’s like we have hundreds
29:01
of copywriters the best split testing
29:03
the people on the planet the best funnel
29:05
builders the best everything he’s like
29:06
we put it we have hundreds of millions
29:08
of arrows in our backs from all the
29:10
things we test he said he said if you
29:12
want to try to compete with Agora you
29:14
can’t try to beat us you have to model
29:16
us you have to copy us and also have a
29:18
light bulb moment I thought why in the
29:20
world I tried to remit the will why did
29:21
I try thing after thing where I can like
29:23
go to where where let’s say if I’m in
29:26
Gore’s mark and I go to a Gore and see
29:27
what they’re doing today
29:28
and then just model that that way I
29:29
bypass all the arrows that they got
29:31
along the way I’m starting when they
29:33
left off okay and that’s what this
29:35
principle for my hockey comes in okay so
29:37
when I watched my very first stuff from
29:38
the company this is probably seven eight
29:40
years ago I didn’t know much about
29:41
supplements I never launched someone
29:43
with funnel I just had an idea if I do
29:44
fun and so not that would create this
29:46
whole product line of supplements and
29:48
help people with diabetic neuropathy
29:49
okay and so I went out there and and
29:52
what do this funnel acting process so
29:53
the first step when your funnel hacking
29:55
someone is you have to find someone
29:56
who’s already successful the funnel hack
29:58
okay so I went out there I said okay who
30:00
else is already selling supplements for
30:02
people with diabetic neuropathy
30:03
I did some research I found this company
30:05
right here and remember looking this
30:06
company and I was like this is like one
30:08
of the ugliest pages I’ve ever seen in
30:10
my entire life I did some research I
30:12
found out at a time they’re making
30:13
somewhere like around 100 grand a month
30:14
I was like okay they’ve already figured
30:16
this out for some reason the people in
30:18
this market responded that so I’m gonna
…
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