Secrets of A Boudoir Photographer - Molly Keyser - FHR #197

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward everybody welcome
00:18
back you guys are in for a ride of your
00:20
life today this is gonna be one of the
00:21
most fun ones I’ve done in a long time I
00:23
want to introduce you guys to Molly
00:25
Kaiser Molly welcome to the show hey
00:27
thanks so much for having me this may be
00:29
a blast oh this is gonna be so much fun
00:31
for one you’re a full of energy
00:33
tons of stuff always going on and the
00:34
topic is just crazy as well so if you
00:36
guys are don’t know who Molly is Molly’s
00:37
a member of our inner circle
00:39
she’s also - comma Club winner in
00:41
addition to that she’s gonna be at
00:42
phone-hacking live as one of our
00:44
roundtable hosts definitely after this
00:46
episode you’re gonna want to make sure
00:47
that you’re at her table because this
00:49
woman knows how to crush it in so many
00:51
different industries I’m so proud of her
00:53
for all that she’s done so if you guys
00:55
aren’t familiar with what she does she
00:56
basically helps photographers specialize
00:58
in boudoir photography so for those who
01:02
may not know what boudoir is and I don’t
01:04
know how they wouldn’t but if they don’t
01:05
what exactly do you mean what is a
01:08
boudoir photographer yeah it’s basically
01:10
kind of like a Victoria’s Secret model
01:12
shoot but for any woman at all anyone
01:15
who wants to celebrate a milestone or
01:16
just feel finally comfortable or really
01:19
finally be able to look in the mirror
01:19
and believe in their beauty that’s
01:21
basically what we do our photographers
01:24
do so it’s pretty cool we like to
01:25
empower women I love it I was going
01:27
through your site and take a look at
01:29
some of your story again basically down
01:31
to your last 81 cents and starting the
01:35
business so uh again that takes some
01:38
cojones I’m not in that one that’s a not
01:41
the easiest thing to do and then to do
01:43
it in this industry so tell me again I
01:45
know your story but tell for our
01:46
listeners how did you get involved in
01:48
this industry oh my goodness well we
01:51
don’t have like a week so I’m going to
01:53
keep this room but basically in a
01:56
nutshell you are correct I dropped out
01:58
of college I had 81 cents to my name I
02:01
was living with my grandmother she was
02:03
like spotting me money to buy groceries
02:06
it was that bad and you
02:08
I just found college really wasn’t for
02:10
me I’ve never been like a cookie cutter
02:11
type person and so I just decided to
02:15
dive into photography and just go for it
02:18
I started shooting weddings things like
02:20
that I quickly niched into boudoir and
02:22
when my studio hit the six figures mark
02:25
I started getting bombarded with
02:26
messages from other photographers being
02:30
like how did you do it oh my goodness
02:31
like how on earth did you you know how
02:33
did you make it full-time shooting only
02:35
boudoir because most photographers you
02:37
know they photograph every single type
02:39
of ring baby’s wedding everything and so
02:43
basically I started mentoring people one
02:45
on one and as those of you listening
02:48
probably know I quickly realize you know
02:50
I can’t run a whole time studio and
02:51
mentor people you know one on one pour
02:55
like I just don’t have enough hours in
02:57
the day so that’s when I started seeing
02:59
people doing courses online this was in
03:01
2013 I was like man this is genius like
03:05
you can take instead of repeating
03:06
everything that you say over and over
03:08
and over again you can just record
03:10
yourself put it into a platform that is
03:12
better for me and my students and then
03:16
you have the ability to also sell it
03:17
over and over again and help an
03:19
unlimited amount of people so it’s it’s
03:21
basically an incredible incredible
03:24
opportunity we have right now with
03:25
online courses I love it you’ve got
03:27
yours has been really cool I was looking
03:29
at your site and send the stuff you’re
03:30
doing so your coaching program tell
03:32
people look we were just kind of joking
03:34
about the fact that you just did last
03:36
two or three weeks done over $70,000 in
03:38
coaching or it knocks our certification
03:40
is that right you started a
03:41
certification program within a what a
03:43
20-minute webinar is that would you say
03:45
yeah so what I did was actually at the
03:50
inner circle Meetup everyone was like
03:51
you need to do the certification because
03:53
basically the struggle I have is that a
03:55
lot of people hear the word boudoir and
03:57
they think of something that it’s not
03:58
and I know you guys so they assume that
04:04
it’s something that’s totally knotted so
04:06
I wanted something that can not only
04:08
help me train my students to go
04:11
full-time you know get to six figures
04:12
but also something that can set them
04:14
apart so that when a person sees for
04:16
example like their certification badge
04:18
they can know you know this person’s
04:19
professional they’re serious or someone
04:21
you can try
04:23
and so at that inner circle meeting like
04:25
you need to do this you need to do this
04:26
so um if you guys don’t know this about
04:28
me I like if you tell me to do something
04:30
like so I made it happen and I I just
04:37
made a really quick 20 minute webinar
04:39
something I was hearing from a lot of my
04:41
students was that they they didn’t have
04:44
like a lot of people were dropping off
04:45
my webinar like sorry I have to go I
04:46
have this you know my kid has a
04:48
basketball game or whatever and I was
04:50
finding that my 60 and 90 minute
04:51
webinars for just getting too long so I
04:54
made a 20 minute webinar I basically
04:57
removed the three secrets I showed a ton
04:59
of testimonials for my students and the
05:01
stack of course and yeah we were able to
05:04
book 25 calls from one 20-minute
05:06
Facebook live webinar and we closed 21
05:09
of them which means we signed up 21
05:11
students in over $70,000 I’m looking at
05:14
my board because I haven’t yeah it’s
05:19
been incredible and they’re already
05:20
seeing results so it’s awesome so how
05:23
did the how did you drive traffic into
05:24
your funnel there so it was I soon
05:26
through Facebook logs that we did it
05:27
yeah so okay so what we what we
05:31
basically did was I used zoom and we
05:34
drove some Facebook ad traffic to like a
05:38
landing page with a many chat button on
05:40
it I love to use many chat for webinar
05:42
signups and then we streamed that zoom
05:45
webinar to our Facebook group with our
05:48
students who had already purchased our
05:50
course we have two products the course
05:52
and the certification and so yeah it’s
05:56
cool because we had a mix of like cold
05:57
and warm traffic and the interesting
05:59
thing is that it was about a 50/50 split
06:01
so I’m super happy to learn that the
06:03
cold traffic signs up it’s almost kind
06:05
of like hmm it’ll be interesting to see
06:13
how we can scale this with more cold
06:15
traffic I’m super excited about it I’m
06:18
super excited I love good you’ve done a
06:20
great job as far as your headlines at
06:22
everything else I was looking at your
06:24
site and some of the cool stuff you’ve
06:25
got on there and see if I pull something
06:28
stuff up is Bob I have to give much
06:30
credit to Russel he is the title King
06:33
well I again seriously I was
06:35
that just some of you you know want some
06:38
freebies I love this year so the free
06:39
master class for strategies for WoW and
06:41
your boudoir clients with your posing
06:43
light and coaching I mean obviously
06:44
there’s something want people deathly
06:47
need their free marketing sheet 50 ways
06:49
to marketing your boudoir business
06:50
locally and then one of my favorite ones
06:52
here is the free posing sheet get my 14
06:55
perfect boudoir poses posing sheet for
06:58
free plus shipping so yeah and that
07:00
actually the that posing sheet we tested
07:02
on marketing 50 ways to market and we
07:05
tested the posing sheet and the posing
07:07
sheet like blows the marketing out of
07:09
the water which is so interesting it
07:11
depends on the niche right it’s so so
07:13
interesting I think that’s great I get I
07:15
for your niche it makes sense or people
07:16
want to make sure they have they want to
07:18
be professional and they want to make
07:19
sure they get the right poses I don’t
07:20
want to become cloth sleazy or anything
07:22
else like free I kept hearing that they
07:25
didn’t want to freeze up like they would
07:26
go to the shoot and then they would
07:27
freeze up and they wouldn’t know what to
07:29
do yeah I just listened and then I
07:32
helped from there I loved it and then
07:35
you’ve got your booty shorts manifest
07:37
don’t love that taken right out of
07:40
experts oh and can I read this is that
07:45
okay yeah please go for it so it says
07:48
I’m a booty babe a booty babe is a
07:50
photographer who is committed to
07:51
empowering more women through the art of
07:53
boudoir photography a booty Bay to
07:55
somebody who is ready to throw away all
07:56
the past excuses and turn their passion
07:59
for boudoir into a full-time photography
08:00
business hey booty babe is a
08:02
photographer who doesn’t let anyone or
08:04
anything get in the way of their goal to
08:05
help others while changing their life
08:07
and business for the better every day
08:09
super cool I love again this whole idea
08:11
as far as a manifesto I love the fact
08:13
that you’re implement again you you
08:15
implement it’s super super fast it’s
08:18
just so awesome I love seeing that and I
08:20
think it’s cool that right after your
08:21
manifesto is where you had the call to
08:23
action I’m ready to be a boot booty babe
08:25
and it click right there and and takes
08:27
him right in so obviously you’ve had the
08:30
opportunity of going through a lot of
08:32
life trials and everything else you’re
08:33
now on top of your game you’re teaching
08:35
others how to get on top of their game
08:36
what are some of the things you
08:38
mentioned to our other funnel hackers
08:40
who are listening here as far as either
08:42
tips that you’ve used in your business
08:44
that have worked real well
08:45
or things from a life standpoint that
08:47
you’ve learned that would help benefit
08:48
them
08:49
oh man that’s so broad let’s see here
08:53
you can pick anything I’ll go with it
08:54
let’s see here
08:57
well one thing more recently that’s been
08:59
a huge game-changer for us is many chat
09:02
I’m not sure if you guys have talked
09:04
about that a lot
09:05
I’m actually an avid fan of the podcast
09:07
I haven’t noticed that yet so but yeah
09:10
mini chat because with our email let’s
09:12
say you know when I first started email
09:14
marketing in 2013 our open rates were
09:17
like something crazy like 60 percent and
09:20
now it’s more like 18 to 20 percent
09:22
which is so good I think compared to
09:24
industry standard but we’ve definitely
09:27
seen it decrease and whether that’s
09:28
because we’re growing so quickly or just
09:31
because I believe it’s because my
09:33
personal audience is more on Facebook
09:35
and so what’s interesting is we’ve been
09:37
growing this many Chad audience which is
09:38
a chatbot for Facebook Messenger and
09:40
even though we only have a fraction of
09:42
the number of people on many chat our
09:45
open rates are like 85 to 90 percent so
09:48
we’re actually getting more open rates
09:49
more openers on many chat even though
09:52
our email list is like three four times
09:53
or something the size so something we’ve
09:57
been doing like four webinars instead of
09:58
having them opt in through email we have
10:00
them opt in with many chat and that we
10:02
really know I want to ask you about I’ve
10:05
literally this has been a massive topic
10:06
reason that was literally talking to
10:08
Andrew Warren about it the other day I
10:09
talked to Mike Dillard about it Warner
10:11
he’s brilliant so we have to so I wanted
10:14
to find out the question came up
10:16
yesterday I was talking to Mike and that
10:18
is do you only allow people to opt in
10:20
only through mini chat or do you allow
10:21
email and mini job you guys are gonna
10:23
love this because I tested it recently
10:26
so we used to just do many chat and then
10:29
we had a couple people just literally
10:31
just like two or three people that were
10:32
like I don’t like Facebook bubble blocks
10:34
I’m like oh man like I feel bad now okay
10:36
fine we’ll do email or mini chat we got
10:40
more opt-ins but our show up rate was
10:44
cut in half so we’re not gonna we’re
10:47
actually just gonna go back to just
10:48
doing the mini chat button so I don’t
10:51
know it works for us okay so I wanna
10:53
make sure I understand that so you had
10:55
yet both mini chat and email so yet some
10:58
people off to come through mini chat but
11:00
those who came through your email the
11:02
show up rate was much less than those
11:04
people came through mini chat and
11:05
because of that you’re only going to
11:06
mini chat as an option yeah so basically
11:08
like when we let me tell them they have
11:10
to register with mini chat like almost
11:12
all of them do except for like what two
11:13
people but if we give them the option
11:16
almost everyone goes with email and that
11:18
our show up rate is like super dismal so
11:22
yeah we like money chat more I think
11:28
that’s great I literally had this
11:29
conversation Mike yesterday they’ve got
11:30
a self-made man thing they’re coming out
11:33
with judge didn’t Lily six days but he
11:37
was going through the same thing and
11:38
they saw basically about 80% which would
11:41
click on email and only 20% on Facebook
11:44
as far as messenger but when they were
11:47
tested obviously had a ton more people
11:48
when when when mini chat is the only way
11:51
then interesting so it’s not the same
11:53
result island they did they totally did
11:55
so and again I can’t quite tell all the
11:58
details on this but we have something
12:00
super super cold coming out with action
12:01
etics here that’s gonna involve
12:02
messenger and you guys are gonna
12:04
absolutely love it it’s you gotta wait
12:07
to funnel hacking live and of course a
12:08
frontal hacking like you’re gonna want
12:10
to be make sure you’re sitting at
12:11
Molly’s table she’s one of our
12:12
roundtable hosts talking about all this
12:15
crazy cool stuff as far as how she’s
12:16
using these kind of cool things in her
12:18
business so I wanted to find out more
12:20
from so you’re basically driving from a
12:22
facebook ad to a landing page landing
12:25
page has many chat only option takes
12:27
them then to a an auto webinar that
12:30
basically is a zoom recorded webinar
12:33
actually so you’re wrong okay so what we
12:47
do is first of all Russell told me that
12:50
I have to do my live webinars until we
12:52
get to a million okay so that’s what we
12:53
did and so now we’re doing Auto but our
12:55
auto funnel is being built
12:57
so here’s we’ve been doing for the live
13:00
webinars that’s the stance that I can
13:01
share with you guys basically yes we had
13:04
them option with many chat and the cool
13:05
thing is that on the webinar opt-in page
13:07
we just used a clickfunnels template
13:09
they click the mini chat button and as
13:12
soon as they click it in many chat
13:14
you’re allowed
13:15
to say hey once they click this button
13:16
they can be a new tab can be opened so
13:20
when they click it’s sending them a
13:21
Facebook message while simultaneously
13:23
sending them to a new page and the new
13:26
page is our tripwire
13:27
so we’re triggering the tripwire and
13:30
then also at the same time sending them
13:32
a Facebook message so the Facebook
13:34
message essentially says hey cool we see
13:37
are interested in the training which
13:38
date and time would you like they select
13:40
which one they want cuz it’s live but
13:42
yeah if you were doing auto you could
13:43
just pop in the replay or something or
13:46
fifteen minutes or something like that
13:48
so they choose the date and time and
13:49
then after they do we say awesome to
13:51
confirm your spot please reply back with
13:53
your email address and then we use
13:55
zapier to zap their email address to you
13:58
know whatever emailing clickfunnels
14:00
whatever you use and then and then after
14:04
that we will think we message them again
14:06
and we say oh and by the way so on the
14:09
training you’re gonna learn how to book
14:10
a client on the spot but if you want to
14:12
learn how to book multiple clients in
14:13
the next 24 hours
14:14
click here to get our it was basically
14:17
our trip wire for 60% off so that’s kind
14:19
of what we do and we sell oh I love that
14:24
so is your trip wire also pop-up on the
14:27
side so they see that what it is actual
14:29
price yeah so it pops up when they click
14:32
and then also in the message once
14:34
they’re done registering in the Facebook
14:35
message it also tells them about the
14:37
trip wire there as well so is the trip
14:40
wire price the full price on the pop-up
14:42
and sixty percent off in a mini chat
14:44
actually no but that’s a great idea
14:45
no it’s both pages we just use a click
14:52
funnels page and then we have like an
14:53
auto video playing of me talking about
14:56
the deal I just thought it would be
15:01
social proof real quick there and say
15:03
hey it’s actually a 60% off you have to
15:06
split test and get that back to me and
15:07
let me know that one yeah literally
15:12
so tell me as far as you’ve had the
15:15
opportunity now of first of all again I
15:18
hope you guys heard and if you haven’t
15:20
I’m gonna restate it she basically did a
15:22
live webinar so she did a million bucks
15:24
that is again I love it’s one of things
15:27
I love about our inner circle
15:28
you guys actually implement everything
15:30
Russell says and I think part of its got
15:32
a point because the only people who are
15:33
really successful in the inner circle or
15:35
those who just take massive action and
15:36
do everything he says but that is
15:38
seriously it’s one of the keys so that
15:39
you guys who are listening and you’re
15:41
doing a webinar don’t get so excited to
15:43
get to an auto webinar until you cross
15:45
through a million dollars I know that
15:47
seems like forever but so what your what
15:49
is your course how much what do you
15:51
charge on your on your webinar yeah so
15:54
Jesse just so we can just so everyone
15:58
can learn a little bit about all the
15:59
mistakes that I’ve made along the way
16:00
before I joined inner circle I had over
16:03
100 products I’m not kidding like I had
16:05
a lot of ebooks courses right now we
16:08
have one course and one certification so
16:10
the course is called boudoir marketing
16:11
camp and it’s nine ninety seven and then
16:14
we offer a payment plan and paypal
16:16
credit as well awesome and their
16:19
certification how much is that as three
16:21
thousand we offer a payment plan and
16:24
PayPal credit as well people credit by
16:26
the way like do because seriously I mean
16:30
if I when I started my business when I
16:32
had 81 cents if I had had the option to
16:34
get PayPal credit like zero down zero
16:36
percent for six months you have six
16:38
months I just think it’s so cool yeah
16:40
it’s super simple to get again it’s not
16:44
even really based that much on your own
16:45
personal credit so don’t be afraid to at
16:49
least try it and use it in your business
16:50
I think it’s a great opportunity yeah I
16:52
used to feel bad saying to put it on the
16:55
credit card
16:56
you know like guilty like oh I don’t
16:57
want my students to go into debt but
16:59
then I realized you know I’m gonna help
17:01
them make their money back and more and
17:04
so really it’s not I shouldn’t feel
17:06
guilty about it I should feel like it’s
17:07
a great opportunity for them so I just
17:09
want to share that with you guys I love
17:11
it I love it so tell me as far as as you
17:15
take a look at this next year what’s
17:16
where you going now where what’s gonna
17:19
happen with with booty baby where’s it
17:21
gonna go all right this is great so now
17:23
that all of our live webinars are
17:25
converting we get about a 40% to 75%
17:28
show abrade and a 10% purchase of those
17:32
who are on the webinar so now that we
17:34
have that offer all for our webinars
17:36
across the board we are automating them
17:38
all so we’re actually just using
17:41
you guys are gonna be so surprised by
17:43
this we’re using a clickfunnels template
17:47
[Laughter]
17:50
yeah awesome
17:52
so my team basically I work with someone
17:54
who’s a funnel builder I believe they
17:56
are certified or something like that and
17:58
they yeah they’re just working with the
18:01
template taking our best live webinar
18:03
and automating it so on the horizon
18:05
essentially for us is automating sending
18:08
traffic to those to those auto webinars
18:13
and we also recently moved our Facebook
18:16
Ads in-house and what we’ve been doing
18:18
is we do this thing called a consistent
18:20
content strategy ping Jun made this
18:23
popular at our last inner circle meeting
18:25
and that’s gonna be giving that away at
18:27
some like in life you can tell us how
18:31
you don’t go ahead and share it it’ll be
18:34
a teaser for people yeah but basically
18:36
what we do we kind of do that strategy
18:37
but for our Facebook ads now so I for
18:41
everything we need a Facebook ad for or
18:42
retargeting at or anything like that I
18:44
just created a very short video we send
18:46
that to Rev my team creates short post
18:49
long posts lifestyle posts with images
18:53
and then we run the ads so on the
18:55
horizon for us really is scaling we need
18:58
to hire a phone sales person call me the
19:06
webinars and really just scaling
19:08
honestly it’s I feel like it’s almost
19:11
when you’ve been grinding so hard for so
19:14
long and you’re at the point where you
19:16
can like automate it almost feels like
19:18
mmm why am I actually getting sleep this
19:20
is weird it’s like too good the sleep
19:28
thing I think people always talked about
19:29
it supposed to be a good thing it
19:30
actually works so uh that’s not one of
19:32
the perks of working at clique but why I
19:40
love having you on again for those of
19:42
you guys I can’t recommend it enough you
19:44
got it definitely find her at
19:46
phone-hacking live molly is as you can
19:47
tell one of squeeze girls women I know
19:49
and always so you’re so willing to give
19:52
and to share with so many people so
19:54
again make sure you spend time at
19:55
roundtable and by all means reach out to
19:58
her Somali if people want to find out
19:59
more about you what’s the best way to
20:01
reach out to you yeah so on Facebook I
20:05
am Molly Marie Kaiser I would love to be
20:07
friends with you on Facebook I know
20:09
that’s old-school but seriously I love
20:11
Facebook and on Instagram
20:14
I am booty shorts bo u di e shorts love
20:18
it well Molly thank you so much again I
20:20
cannot wait to see it
20:21
literally we are five weeks from today
20:23
this is crazy
20:24
do you guys have any tickets left um we
20:27
don’t right now but I know we always
20:29
have some people in EM canceling and so
20:30
we’ll probably end up releasing some as
20:32
we get closer but right now we don’t
20:34
so hacking why sure of course I just
20:39
have to say you guys for those of you
20:41
that are on the fence I don’t know if
20:42
they have any tickets left but I didn’t
20:45
even know of Russell or clickfunnels or
20:46
anything until I went to funnel hacking
20:49
live in 2017 and we’ve 3x2 our business
20:53
since going to that event so like when
20:55
people tell me they’re on the fence I
20:56
just want to shake them and be like you
20:57
go you need to go so I really hope to
21:01
see you there you guys will not regret
21:03
it
21:03
I mean seriously Russell Tony Robbins
21:05
what more could you guys want and then I
21:07
hope to see you at my table as well so
21:08
thank you David
21:10
can’t wait to see you we’ll see you real
21:12
soon fine you know one of the things
21:15
that means a ton to me is the personal
21:17
reviews that you guys leave on iTunes
21:18
you won’t mind going out rate this show
21:20
let me know how I’m doing just go to
21:22
iTunes click on the episode and rate it
21:25
leave a comment I read all the comments
21:26
I’ve appreciate all the stars and
21:28
everything given already left for me I
21:30
can really appreciate it and it’s my way
21:32
of finding out how I’m doing so if you
21:33
don’t mind I’d really appreciate it and
21:35
I again thank you so much for all that
21:37
you guys do have a great day

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