Secrets To A Booming Facebook Group - FHR #189

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward all right everybody
00:18
welcome back to funnel hacker radio I’m
00:20
your host Dave Witter today we’re trying
00:21
something really cool we have Julie
00:23
stoian in the office kind of bizarre so
00:29
welcome the sounds gonna work and all
00:31
this craziness we’ve as you’ve probably
00:33
been following one of things we’re
00:34
trying to do is provide a whole bunch
00:35
more content on some expert topics and
00:38
one things we were talking about you the
00:39
other day that we thought it’d be really
00:40
a cool thing and that is in fact I think
00:43
it was a pure call we were talking about
00:45
Facebook groups yeah that’s kind of
00:47
where this came from so the idea here is
00:49
what we want to talk to guys about is
00:50
the importance of building a Facebook
00:52
group more importantly how do you build
00:54
a booming Facebook group and so for that
00:56
we’ve got Jewish Dorian the expert in
00:58
Facebook group building here with us
01:00
basically talking about how we’re gonna
01:01
do that so for those of you guys we’re
01:03
trying to do this also on video as well
01:04
well strip the audio will be on the
01:06
podcast fun hacker TV will be there
01:09
Julie also will be at final hacking live
01:11
so if you don’t already have your
01:12
tickets go to phone-hacking live.com get
01:14
your tickets me with this down in
01:16
Orlando she also is going to be one of
01:18
the hosts of one of our roundtable
01:20
events so if you want more of your
01:22
questions answered the best way to get
01:24
him answers actually come to funnel
01:25
hacking live and send a Julie’s table
01:28
and ask her anything you want to know in
01:32
fact well we’ll talk about that later
01:34
but anything actually so with them
01:37
Facebook yeah all right so the first
01:39
thing is that everyone’s like how do you
01:41
build an engaged Facebook right like and
01:43
what is engagement right and so it’s not
01:46
just about like how many comments you
01:48
get it’s also about how fast people
01:51
respond when that post is posted so you
01:54
want to make it so easy for people to
01:56
respond so like if you ask them like
01:59
really hard questions it’s like do you
02:01
like you know do you like tomatoes or
02:03
potatoes like it’s easy right and so you
02:05
want to create content that’s easy to
02:08
answer requires very very very little
02:10
effort and allows it to have
02:12
a lot of response really fast so speed
02:15
is the name of the game in engagements
02:17
all right yeah it really is yeah yep
02:19
so sometimes it’s tricky and you’re like
02:22
oh I don’t have engagement it’s just
02:23
like this like downward spiral one of
02:25
the things you can do is create time to
02:27
content what I mean by that it’s like
02:28
plan some really fun thread like make it
02:32
like some fanfare and like email your
02:34
list and tell people that you’re gonna
02:36
have this thread at this time and
02:38
whoever you know has the best answer or
02:40
something like that so that people are
02:42
like ready Oh at seven o’clock we’re
02:44
gonna do this thread and it’s gonna be
02:45
really cool and it will get people to go
02:49
and comment quickly which will then like
02:50
trick the algorithm and then it’ll start
02:53
to like go up because once you have
02:55
terrible engagement it’s really hard to
02:56
get it back so I know there’s a couple
02:58
of resource you can find out as far as
02:59
when most of your followers are online
03:01
yeah or on Facebook are those important
03:03
to you when you’re posting your content
03:04
you time it when they’re on or do you
03:06
try to tell them yeah I mean I do tend
03:09
to post in the evenings because I feel
03:11
like there’s more people online in the
03:13
evenings but most of the time it’s like
03:15
keeping a group engaged is almost more
03:18
important like because once the
03:20
algorithm is working then you don’t have
03:22
to like fight an uphill battle so
03:24
another way to do it is to become
03:26
friends with people in your group so if
03:29
you because it will show in the newsfeed
03:31
if you comment on clean clickfunnels
03:34
because you and I are friends and so if
03:37
you’re having trouble times content
03:39
really engage in content and then also
03:40
start friending the people in the group
03:43
and then engage with them and then
03:45
they’ll start to see the posts in the
03:46
newsfeed oh that’s that’s a cool idea
03:48
yeah do you try to time yours on the
03:51
same time your posts same time every day
03:53
so thank you random I keep it completely
03:54
dirty unpredictable yeah the other thing
03:57
is now there’s all these Facebook group
03:59
insights so now you can reward people
04:02
who are the highest engagers you know
04:04
give you explain to people what insights
04:05
mean though so like on the sidebar of
04:07
your group you’ll be able to see like
04:08
who’s making the most comments who’s
04:10
doing the most posts and you’ll see you
04:11
look at the top ten and like in the
04:13
click photos group we’re doing that now
04:15
when we’re recognizing the people and so
04:17
then that incentivizes them like ooh I
04:18
got a shout out for Russell great and
04:20
then they want to comment more so give
04:22
away like free swag free stuff free
04:24
spotlights things like this
04:26
to get people to do the work for you I
04:29
actually did podcast with a guy who was
04:32
super excited because we did the top 10
04:35
post of the year yeah and he was all
04:37
excited because his is one of the top
04:38
three yeah I think again it’s the whole
04:41
idea here is engage with people it’s
04:43
it’s social that’s the whole idea
04:45
exactly so alright so you want people to
04:47
comment quickly and you want it to be
04:49
easy you also want to friend request
04:52
people in the group so that it starts to
04:54
help show on the algorithm honor and
04:56
incentivize people who are really you
04:58
know really engaging and then the other
05:00
thing that you can do which some people
05:04
don’t want to do this but there are
05:05
advantages to having what we call promo
05:08
threads and so you have to choose for
05:10
your group if you want to plain what a
05:11
promo thread is yeah so a promo thread
05:14
so in my group I allow people to promote
05:16
their own services and products once or
05:19
twice a week and it’s a dedicated thread
05:22
and the beautiful part about this is
05:24
once it gets going it’s like a massively
05:27
engaged thread and it twice a week I
05:29
don’t have to do any work Wow so these
05:32
threads like I have a $50 Friday deal in
05:34
my group and so like you can post your
05:36
$50 deal and you have hundreds of
05:40
comments and people like to join groups
05:43
for the networking so if you give them
05:44
like a little spot like that’s
05:47
controlled where they can promote it
05:48
helps the engagement it helps the group
05:50
and it also helps them feel like there’s
05:52
opportunity there which keeps them
05:54
coming back I love that idea yeah by the
05:56
way we don’t allow that in our group no
06:00
but it’s a cool thing to do on your
06:02
group yes yeah so it’s you know you can
06:04
do this with deals you can do this with
06:06
you can also do this with like follow
06:08
threads I know a lot of people like they
06:10
want to grow their Instagram following
06:11
or they want to grow their whatever
06:13
their Pinterest following and they do
06:14
these threads where it’s like hey put
06:15
your profile and follow people in the
06:17
and these kinds of threads just like if
06:20
these are great things to do if your
06:21
Facebook group is really dead and you
06:23
need to like is a great idea into it
06:25
that’s a that follow thread I’ve seen
06:27
really just bring a ton of life to a
06:30
dead or just even a flat group or it
06:32
just has it it’s getting the same amount
06:34
of growth nothing’s really growing
06:35
that’s out there that idea is awesome ya
06:37
know one of the things that you should
06:39
do is the comment ladder now the comment
06:41
ladder is when somebody writes this nice
06:43
pose with all this bait and then they
06:45
tell you to get the answer to comment
06:48
I’m a monkey right and you’re just like
06:52
and you hate it the reason why it works
06:55
is because people start commenting and
06:57
then Facebook pushes it up right and
06:58
it’s always at the top of a group but
07:01
you can you can create that sort of
07:03
environment without making people feel
07:05
like they’re monkeys that having to like
07:06
say I’m a monkey give me the answer you
07:09
know and so you just think of questions
07:11
where if you go it like even go to the
07:13
click funnels group look at the
07:14
questions that have hundreds of answers
07:17
and they’re there it’s usually a very
07:19
simple question that gives the the
07:22
person responding a sense of like I
07:24
wanna I want to have input right and
07:27
then that’s the comment ladder without
07:28
being a monkey I love that idea
07:30
how does that tie into mini chat or
07:32
things like that where you’re entering a
07:34
keyword to get onto a list yeah so
07:36
unfortunately many chat doesn’t work
07:37
with groups right now that’s only works
07:40
with pages so so if you’re on like it’s
07:43
a little different like because when
07:45
you’re on a page if you if you tell them
07:48
it’s like hey if you comment you’ll get
07:50
a message and a gift like that’s not a
07:51
comment like it’s a little different I
07:54
don’t know why it’s like you’re not
07:55
withholding information you’re just
07:57
saying here I want to deliver your gift
07:58
this is how to do it but in groups we
08:00
can’t do that yet
08:01
there’s nobody chat very clear access
08:03
yeah other ideas yeah I think you know
08:06
what’s the reason for your group like
08:08
you can’t just be an entrepreneur group
08:10
anymore
08:12
it’s a read oh okay read ocean you
08:16
have to get you have to be there has to
08:17
be a reason to be there there has to be
08:19
you know remember that the the the
08:22
reason people go into groups is for
08:24
community so if it’s all the me me me
08:25
show a lot of people want to build
08:27
groups just to sell to them like you can
08:29
sell in your group but make sure that
08:31
there’s another incentive to being there
08:33
otherwise it’s just like it’s like hey
08:36
come to my party so i can spam you
08:38
doesn’t it doesn’t work it goes back to
08:40
the whole idea spars always be providing
08:41
a ton of value people will follow you
08:44
for value again it is content that’s
08:46
what they want they want to find they’re
08:48
joining your group because you are the
08:50
expert or you have value they want to
08:52
get that
08:52
value from you or for other for other
08:54
members in the group in sidebar group I
08:55
know we get a ton
08:58
like peer to peer yeah you know and and
09:01
you can still get work in facebook
09:03
groups but it’s all really value driven
09:05
it’s about solving problems building
09:07
relationships none of the old like
09:10
spammy comment letters and in unveiled
09:12
promos work anymore they just don’t
09:15
that’s awesome
09:16
so if they wanted to follow want to join
09:18
clickfunnels Facebook group how would
09:19
they do that it’s our official page
09:28
I know slash groups slash clickfunnels
09:32
there’s no promo allowed in there but
09:34
just go and look at all the types of
09:36
posts that are really engaging there
09:38
some posts in there with thousands of
09:39
comments and like learn why those posts
09:43
were like look for the patterns to see
09:45
what drove that engagement I think
09:47
that’s really the key is if you can
09:49
follow other if you’re in other people’s
09:51
groups we talk about funnel hacking all
09:52
the time I mean this is the same type of
09:54
concept where you’re gonna find groups
09:56
that are really super successful where
09:57
they have a lot of engagement and
09:59
there’s certain things that everyone’s
10:00
doing to get that kind of engagement and
10:03
you need to make sure you have that
10:04
engagement in your group or otherwise
10:05
people will eventually leave because
10:07
they’re they’re not getting any value
10:08
from it exactly and you know Facebook
10:10
lives are a great way to get engagement
10:11
in your group it’s gone you know going
10:13
live if you have really really small
10:15
groups having other people go live for
10:18
you you know it’s like if you’re really
10:20
busy and you’re like oh time to nurture
10:22
a group make sure you have people that
10:24
can converge for that group for you and
10:27
that’s kind of why I like the promo
10:28
thread boosting the algorithm well as we
10:31
get closer a pin things up anything else
10:32
you can think of that be real important
10:35
value to these people yeah so if you
10:36
know if your group right now is is kind
10:38
of dead you’re gonna have a little bit
10:41
of an uphill battle so do that timed
10:43
content do the giveaways do things that
10:45
like build buzz to get the algorithm
10:48
kind of back in your favor and then just
10:50
put things in place to keep that content
10:53
engaging like going forward because once
10:56
you spiral down it’s hard to get back
10:58
out I love that great tips as always
11:01
Julie thank you so much for joining us
11:02
again you can get more of Julie at photo
11:05
hacking live so I’ll go to
11:06
knocking live.com and by all means make
11:08
sure that you sit at her table for our
11:11
roundtable events so we’re super excited
11:12
to have her there thanks again for
11:14
listening and we’ll talk to you guys
11:15
real soon

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki