Shawn Lynam, Street Fighter Tactics To Success

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
back to funnel hacker radio on your own
00:19
stage blood where today’s you guys ready
00:21
for a super super cool treat today you
00:23
have the opportunity to hear from one of
00:24
our two comma club winners and I am so
00:27
so excited to introduce you to Shawn lot
00:29
of John welcome to the call damn happy
00:32
to be here thanks for having me I’m
00:34
super this could be a ton of fun so
00:36
Sean’s the owner of leads to
00:37
profitability and I think one of things
00:39
I hope you guys learn from Sean today is
00:41
the importance of not showing the broke
00:43
people sean has a great does a great job
00:46
of working with re successful companies
00:48
and really taking this to the next level
00:50
using his old system is kind of
00:52
proprietary system that this you know
00:54
but sometimes kind of talking about let
00:56
you know about that I really hope these
00:58
guys are listening here you take some
00:59
notes sean has been a guy I met when I
01:02
first started I think the very first
01:04
photo half-blind with this i think when
01:06
i met with you Sean the first time as
01:08
summer fun on acting all-stars but it’s
01:11
been fun just kind of see you kind of
01:13
grow on Sean’s one of those guys kind of
01:15
hides in the background so you guys may
01:16
not have heard of him but you’re going
01:17
to see huge huge things from Sean so
01:19
John again welcome looks at its dive
01:21
right in and you gave that absolutely
01:24
all right Sean always what they’re doing
01:27
talking to a little bit about your
01:29
system because I think it is so first of
01:31
all let’s kind of talk about the name of
01:33
your toughest hard leads to
01:34
profitability why’d you pick that name I
01:36
think it’s perfect for deck and what is
01:38
that you guys do Lisa profitability was
01:42
named after a model that I had to use my
01:45
to grow my real estate business and it
01:49
sounded on the fact that any and all
01:51
business begins with the lead and should
01:54
end in profitability so name the company
01:57
leads to profitability had a real estate
02:00
team for four to five years and then my
02:03
wife wanted to stay at home with our
02:04
daughters so I shifted from you know
02:08
real estate to internet marketing and
02:11
just really applied the same things that
02:14
I used to grow the real estate business
02:16
to help other people grow their
02:18
businesses online oh that’s awesome I
02:22
think the parts that I love is you’ve
02:24
taken a lot of the old direct school you
02:26
know drm type of stuff direct response
02:28
marketing thing and it put it involved
02:30
in much more involved in a lot of the
02:32
new age you know online marketing but
02:34
those roots have really helped you use
02:36
it really kind of build the businesses
02:38
that a lot of other companies and by the
02:40
way everyone is out there listening this
02:41
you’re going to hear a ton of crazy
02:42
background noise because we are in our
02:44
brand new office and we’ve got shutters
02:46
being put up and we got blinds going in
02:48
so part of the noise we’re excited to be
02:50
here new office but I want to give you
02:53
that heads up and get here some crazy
02:54
stuff happening but with that Sean let
02:56
me dive right back in I want you can
02:58
talk a little bit about your system
02:59
because you you spend a lot of time on
03:01
the least you do everything from paid
03:02
ads and affiliates and emailed rotten I
03:04
mean you’re a very very experienced
03:06
marketer so if you don’t mind that’s
03:08
what I’m talking about what you’re doing
03:09
for your clients so those people who are
03:10
listening might be able to either
03:11
implement their own business or help
03:13
other clients with it yeah so with the
03:17
the companies that I work with now there
03:19
you know they were already successful
03:22
companies whether it be offline or even
03:25
online and you know already have you
03:30
know testimonials products to sell
03:33
because when I first started the online
03:35
marketing you know I didn’t have my own
03:37
product I didn’t have my own list and it
03:40
was like and I’m not one of those guys
03:41
that likes to start from scratch so it
03:46
says so it got my mind going as to you
03:49
know who has list who has products and
03:51
then reaching out showing how to walk
03:55
through the least profitability model
03:57
how they can you know grow their
04:00
business or scale a whole lot faster so
04:04
the least possibilities miles is the
04:06
model but I use to kind of step through
04:08
to see where people have gaps in their
04:11
business and then we kind of prioritize
04:14
the the biggest fastest wind and then
04:18
you just start at the top and then it’s
04:20
kind of like a domino effect so
04:23
so yeah so we start with you know leads
04:26
like what’s the fastest way to generate
04:27
more leads and all the lead gen that we
04:30
do is either paid ads or through
04:33
affiliates so it’s and we’re using their
04:37
current databases so it’s just a way to
04:42
take a look at okay we need more leads
04:44
then how do we turn those leads into
04:46
more sale right if what’s the best way
04:49
is in a webinar is gonna be SL the phone
04:52
sale and then once we have sales then we
04:57
concentrating concentrate on income per
04:59
sale so how do we add that add more
05:04
lifetime customer value how can we build
05:08
out sales funnels that get the card
05:09
value up and one of the things you know
05:13
we’ve done is a lot of price testing
05:15
like we have on that two comma club
05:17
funnel you know we just tested price
05:20
along the way we started out at eighteen
05:23
sixty and had a good conversion ratio
05:26
and we bumped up to twenty eight sixty
05:28
saw very little conversion decrease and
05:33
now we’re up to 38 60 and we’ve been
05:36
pretty much converting the same same
05:39
product at all the you know the price
05:42
point so you know now obviously our
05:45
income for sale 38 60s twice it was at
05:47
eighteen sixty and and then this year
05:51
what we’re really trying to focus on so
05:53
now that we have leads for generating
05:55
sales rate would increase the income per
05:57
sale now how do we turn our buyers into
06:00
repeat buyers or recurring customers and
06:04
that’s kind of where we’re at this year
06:06
with keeping an eye on recurring revenue
06:08
because everything was transactional
06:10
based when you have a transactional
06:12
based business every time you make a
06:14
sale you’re unemployed and it’s just not
06:17
the best way to go so it real estate was
06:22
very transactional and that’s one of the
06:24
reasons why i shipped it is just like
06:26
there’s got to be a better way than you
06:28
know making a sale being unemployed for
06:30
the rest of the time with that person so
06:32
with the repeat and recurring customers
06:33
we look at building value ladders
06:37
very complimentary programs and then we
06:40
do a lot of all of a lot of our stuff
06:43
requires software affiliate so I think
06:46
right now you know one of our businesses
06:48
were generating around 70 200 a month
06:51
and recurring affiliate income which is
06:54
kind of nice and lastly I’m going to say
06:58
no shots you always crack up everytime
07:00
talk to you like that yeah we just made
07:04
a noise out there was no big deal you
07:05
know we’re only getting 70 hang on our
07:06
bucks a month for a recurring I mean you
07:08
have ever seen people our listeners are
07:09
going 72 hours a month without doing
07:12
anything you let me wake up every single
07:13
day and once you know you’re gonna start
07:15
the next month with seven eight hundred
07:16
bucks I mean that kind of stuff is so
07:18
crazy cool for people i want to stick it
07:20
i’m going to take a step back a bit
07:22
taking notes we’ve been talking here and
07:24
you kind of come again i love where you
07:25
came from the whole deal direct response
07:27
marketing because you’ve really hit on
07:28
three of the things we spent a lot of
07:29
time with and guys you’re going to see
07:31
this being rolled out a photo hacking
07:32
live with action etics and again first
07:35
thing we always look at as far as
07:37
recently and the next thing is going to
07:39
be frequency and the third one is
07:40
monetization and Shawn’s been talking
07:42
about this and kind of going through it
07:43
but I want to make sure you guys
07:44
understand that especially is your if
07:46
whether it’s in your own business or
07:48
whether your marketing is digital
07:49
marketing agency for someone else’s
07:50
business realize one of the very first
07:52
wins you can get is with your existing
07:54
clients or those people who may have
07:57
come in and bought from you once and
07:59
though you no longer with you it’s your
08:00
dead files so realize that so many times
08:03
people are always trying to go out and
08:04
get brand new clients that’s the hardest
08:06
thing out but you burn down so hard oh
08:08
it just kills me when I see these people
08:10
think I just want to start over i’m like
08:12
start over why it’s like it’s so painful
08:16
so i think the main thing i want to make
08:18
sure people understand their listen to
08:20
sean is you guys in your own business or
08:22
if you’re working for someone else’s
08:23
business focus on the existing the money
08:26
is already coming in focus on your
08:27
current clients focus almost gets by
08:29
find ways of regenerating that again
08:31
Sean you talk about a ton of different
08:33
stuff whether it’s their webinar dsl or
08:35
or even just an email drop to the
08:37
existing clients or you’re dead files I
08:39
mean those are some gold nuggets that
08:41
people I want to make sure you guys pay
08:42
attention to the other thing that Sean
08:45
mention of just kind of casual no big
08:47
deal like oh yeah we increased from 1860
08:49
228
08:50
in and then to 3816 we didn’t see any
08:52
difference in conversion realize that if
08:54
you can increase your price with no no
08:57
change in conversion you literally are
08:59
just printing money I mean Shawn you
09:01
just do an amazing job of just bringing
09:02
a ton of cash for the exact same product
09:05
you basically all doubled your price
09:07
more than and so I want to make sure you
09:09
guys as you listen to understand that
09:11
most of time price is all in your head
09:14
you typically don’t value the products
09:17
and your services as much as other
09:18
people are willing to pay and so
09:20
experiment with increasing your prices
09:22
and see what happens to convergence and
09:24
if you don’t have anything I remember
09:26
Dan skinny this whole thing was back you
09:27
don’t see any differences in conversions
09:29
and you just keep going higher and
09:30
higher and higher and higher until
09:31
eventually get to that point where there
09:33
is a change it does affect conversions
09:35
correct just be aware that kind of stuff
09:38
guys and sometimes it’s better to have
09:40
your clients paying you more then a
09:43
whole bunch of clients that you can’t
09:44
service as well paying you less so just
09:46
be aware that kind stuff is your listen
09:47
again I know I get so excited about
09:50
Michelle we got all of our third-place
09:51
partners in here that’s last we just
09:53
finished Monday Tuesday and the chemo DA
09:55
office last night these guys are so up
09:57
so excited just to be able to spend time
09:58
you know there you’re just dying to go
10:01
out and do what you do right now for
10:02
clients and I think it’s so important
10:04
for people to understand you’ve got a a
10:06
million-dollar funnel that is again you
10:10
speak like it’s no big deal like
10:11
everybody chasm understand not everyone
10:13
does Shawn that’s the whole reason of
10:15
documents so excited so let other people
10:18
know what you’re doing so I didn’t
10:19
detect you off but I just got too
10:20
excited I want to share that with people
10:22
yeah like when I had that a Facebook
10:26
post that I did in the group and some of
10:28
the lessons learned you know they come
10:30
people reach out of me and where to
10:31
start and you know i just started with
10:34
the people that I already knew you know
10:36
people that I knew had lists and
10:38
products and they weren’t marketing
10:39
their products to their list and I just
10:42
stepped it and you know made him an
10:43
offer and you know the first ones that I
10:46
did put in the group you know there was
10:48
a real estate coach he’s a best-selling
10:50
author or speaker he’s out on the road
10:53
he’s selling his program in live event
10:55
and he’s not selling it online and I
10:58
knew that it was a 30 day program and
11:00
then it expired so he had 20,000
11:04
iron in his database that you know we
11:07
did a black friday special for where we
11:09
you know down the price broke it in two
11:11
payments and added some bonuses and that
11:14
was the first quick funnel funnel that I
11:16
had put together but I knew that he had
11:21
buyers there a product that they already
11:23
brought bought but it was the training
11:24
program that expired that I knew a
11:26
portion of that audience would want to
11:28
take it again so we put together a
11:30
really good offer I had no clickfunnels
11:33
experience prior to that black friday
11:36
and I remember driving down a Tennessee
11:39
from Pennsylvania for thanksgiving soon
11:43
as we got there I went into the back
11:44
room and my wife was like what do you do
11:46
it was like I didn’t get this fun and
11:49
you know just a real simple for four
11:52
page funnel we had like a two minute
11:53
video on the front and we did you know
11:57
40 2215 bucks in the four-day flash sale
12:01
that we did actually turn into three
12:03
days because we didn’t get the funnel
12:04
done in time and we switched it from a
12:06
black friday offer to a cyber monday
12:09
offer and eighty percent of our sales
12:12
came within the last eight hours so okay
12:17
I gotta sign right there because people
12:18
don’t understand what you’re just
12:20
talking about their urgency and scarcity
12:21
we see the captain of webinars all the
12:24
time guys that is you have to have
12:25
deadlines you have to have scarce you
12:27
have that urgency otherwise people don’t
12:29
do it so I’m having spaced out one more
12:31
time what happened to the last part of
12:32
yourself so cool story the so we got
12:37
like 16 sales on Saturday and I was just
12:39
really excited you know to get some
12:42
sales and know that the funnel worked
12:44
even though I hammer these things while
12:46
I test them you never know until the
12:49
first sale comes in and we got more on
12:53
Sunday and then monday we did free
12:55
emails but the closed down email but the
12:58
clock’s ticking because it really was
13:00
expiring Monday night eighty percent of
13:04
ourselves so i went to bed at nine
13:06
o’clock at night with three hours left
13:08
and i couldn’t sleep so three in the
13:11
morning i come back down and I checked
13:14
the sales and we had done 15,000 and say
13:17
in the last three hours so they’ve been
13:19
getting emails for three days but they
13:21
didn’t buy until it was finally going
13:24
away I love that I hope everyone’s
13:27
listening you guys better be doing this
13:28
in your business you have to have
13:30
deadlines people have to be motivated up
13:32
like they just don’t do anything so
13:34
eighty percent the last three hours
13:36
crushing it that’s awesome yep a percent
13:39
last day and then half of that came in
13:41
the last three hours and it was just
13:44
kind of that’s when the light bulb went
13:46
on for me and then we I kind of took
13:49
that story the only need one success
13:53
story if you’re out there helping people
13:54
with marketing or building their
13:56
business you know you have one success
13:58
story that you can then take so I went
14:00
to two other real estate coaches and
14:03
problem black fridays at the end of
14:05
January we did around 129,000 and sales
14:09
doing the exact same thing to a
14:12
different coaches list and you know and
14:18
then the other thing is we got to do the
14:20
same black friday promotion a year later
14:23
and we did a little lesson in sale but
14:26
we did 42 the first year and 32 the
14:28
second year and then this past black
14:31
friday we switch the program shot a new
14:36
three-minute video we switched the
14:37
program and we did 62,000 on a 5 single
14:42
/ black friday that you know took a lot
14:47
same model right like we just tweet the
14:50
program and the offer for the new
14:52
program and went to the list again and
14:55
because they only do it once a year they
14:57
don’t like the hammer the list once a
14:59
year will do the flash sale so for the
15:01
last three black Fridays we did around
15:03
you know 120 and sales with pretty much
15:06
the same campaign okay again those are
15:11
you guys are listening I just want my
15:12
gotta try this home for you so please
15:14
understand this basically is a campaign
15:16
this thing created one time and then
15:18
duplicate this three other real estate
15:20
professionals so you create it in one
15:22
day I don’t care what all i get this
15:24
great you need one success story you get
15:26
that one success story on that go out
15:27
and you do the exact same thing for 345
15:30
as
15:31
many other people as you can find to do
15:32
the same thing so this is not your list
15:34
it’s not your product it’s basically you
15:37
have a skill set of being a funnel
15:39
builder and taking that and then
15:41
creating that for someone else they’re
15:44
paying the crap they’re doing everything
15:45
they say alpina you have absolutely no
15:47
risk here no risk at all again you’re
15:50
having the opportunity of going out and
15:51
duplicating that not only one year but
15:54
year after year this is like a
15:55
continuity income that just rolls in
15:57
year after year after year so John
15:59
congratulations that’s just an awesome
16:00
success story but thank you and I’ll
16:04
tell you what this was not a paid promo
16:07
but I couldn’t have done it without
16:08
quick funnels like when I first started
16:12
out with internet marketing I was the
16:16
the people we did the blackness to cool
16:18
stories he would did the black friday
16:19
thing they had referred me to one person
16:22
I was friends with these people for a
16:24
couple years and did some cool test was
16:26
for him and they referred me to one
16:28
person that one person was trained
16:29
Llewellyn and Trey was selling insurance
16:32
and then I was getting out of real
16:34
estate and we bought a course together
16:37
and did our first online marketing
16:40
together and we did this 45 day campaign
16:43
and Trey and I made zero point zero
16:46
dollars 45 and so he moved the right
16:52
mortgage li gen i moved to real estate
16:54
lead gen and we did the lead gen thing
16:57
for a while and he got into online sales
16:59
so i made a shift from the lead
17:01
generation to actually selling online
17:04
and trey called me up he’s like you got
17:07
to get clickfunnels and you gotta do a
17:08
black friday special and we were kind of
17:10
kind of competing at the time I was like
17:13
man I really need to come up with a
17:14
black friday special like who do I know
17:16
I just kept like you know the pressure
17:18
was on and I kept asking myself who I
17:20
know and that’s when the light bulb was
17:21
gone said hey I know this guy’s got
17:23
database got a product is ever emailed
17:25
as list the product oh you know I called
17:29
him the night before Thanksgiving NATO
17:31
told him how it should go and then I
17:33
said you know we’ll do proper chair and
17:35
he said let’s go when you need for me at
17:38
the three-minute video and you know the
17:41
rest is history but
17:44
you know so I’ve been there to where you
17:46
know you get all excited and it’s in
17:48
that experience I learned that you don’t
17:51
want it for me it’s like I don’t want to
17:53
start from scratch like I want to go to
17:56
successful businesses that are you know
17:58
already providing value to the audience
18:01
they just don’t know what they don’t
18:03
know and then I’m able to kind of look
18:05
at the entire you know sales process and
18:09
usually there’s big holes in it and I
18:12
just fill the fill the hole I just don’t
18:18
get I just oh my gosh I get so excited
18:21
when through these kind of stories I
18:22
mean there’s so many nuggets me first of
18:24
all guys understand nothing he did make
18:27
it did work the first time so I can’t
18:29
try it again and it gets fun because you
18:31
know you and Trey and longings other
18:33
guys just become like these legends
18:35
inside of quick puddles and people think
18:37
oh it’s always been easy for them I’m
18:38
like you guys it everybody starts at the
18:40
same point everybody does and I get you
18:43
guys out there yeah both you guys doing
18:45
millions of dollars a year and it’s just
18:46
so much fun for me to see your story and
18:48
we’re against King is such a short
18:50
period of time I think that’s just
18:51
awesome it’s awesome well yeah and okay
18:56
you know yeah I was just going to say is
19:00
you’re never going to get it right I
19:04
there’s so many variables involved in
19:06
these like big campaigns and you know
19:10
sales funnel and you just really have to
19:13
pick one thing get it done and test it
19:16
because the testings really really
19:19
important I mean you know we could sit
19:22
here and yes it was cool they can go
19:24
from 1862 2862 now 3860 but one you got
19:28
to start somewhere right and really the
19:33
market determines the price oh you got
19:36
to get stuff out to the market the way I
19:39
look at it is I spent plenty of years
19:41
tons of money learning find all the
19:45
courses watching the videos like if you
19:47
were to talk to me I would have sounded
19:49
really smart right but at the end of the
19:52
day internet marketing sneeze like a
19:54
street fight and you could and you can
19:57
go out and watch all
19:58
the jujitsu videos you can go to the gym
20:01
and train like I do but until you get
20:03
into an actual fight you really don’t
20:04
know what you don’t know and you just
20:08
got to go out there and get in street
20:10
fight and they’re going to teach you a
20:12
whole lot more than all of the way to
20:15
everything’s perfect or taken more
20:16
training or happen to buy another course
20:18
and then that’ll be the answer like you
20:20
just gotta get stuff out to market and
20:23
let the market tell you and they’ll tell
20:25
you pretty darn quick as to whether or
20:28
not you know this is something that is
20:31
going to work or it’s not going to work
20:33
so I tell people to get into three
20:36
places quickly it’s possible to find out
20:38
like what you need to improve on and
20:40
what you don’t know and then you can go
20:42
back to the training watching the
20:45
trainings and get into the gym and
20:46
practicing after you get into the street
20:50
but it’s not before all of that that’s
20:53
awesome I just love how I guess you’re
20:55
so passionate about what you do and I
20:57
think the great thing is you’re helping
20:59
business owners who again I don’t know
21:01
exactly what they got situation was but
21:03
I know there’s not a business only the
21:04
world’s would love an extra 40 grants
21:06
come in over a weekend and it’s the
21:08
service that you provide to these
21:09
business owners you kind of started off
21:12
to call earlier show talking about as
21:13
far as you know what but I didn’t know
21:15
exactly who I was going to talk to you
21:16
but I knew this guy and just you just
21:19
keep going out there just kind of
21:19
knocking the doors and giving people
21:21
opportunities and offers and I think
21:23
it’s really cool to see there’s so many
21:25
business out there who have been
21:28
successful but they still want to grow
21:29
they want to get bigger and better and
21:31
you’ve done such a great job of being
21:33
able to identify those and really go and
21:34
ask them to help them so I’m congrats on
21:35
all your success but no thank you very
21:38
much I think that’s awesome well as we
21:41
get kind of close to wrapping things up
21:42
there anything else you want to share
21:43
with the group here yeah I just I just
21:47
want to encourage people to take action
21:50
and let the universe know that you’re
21:53
serious about whatever it is that you
21:55
want to create and fail big fail fast
21:59
and you only need one story to then you
22:03
know be able to take to somebody else
22:06
you know to be able to do the same thing
22:08
and you know I’ve done a couple diff
22:11
we’ve done three different types of
22:13
funnels and you know we’re always
22:15
learning on our end as to what’s working
22:19
and what’s not working so always be
22:21
learning but you got to take the action
22:23
first get into that you know first or
22:25
second street fight and then come back
22:27
and assess you know what what am I what
22:30
do I need to improve upon but I just
22:33
think people just wait for everything to
22:34
be perfect and you know just prevents
22:38
them from taking action and I just
22:40
encourage people hopefully you know some
22:43
of the stories that I told would you
22:45
know get people moving faster but this
22:47
internet marketing things not going away
22:51
sales funnels aren’t going away and
22:54
every but every business needs them so
22:57
there’s no lack of you know potential
23:00
clients out there so you just gotta you
23:04
know you just got to get out there and
23:05
take action and then reevaluate Sean
23:09
thank you so much I really appreciate
23:10
your time again thanks for just being so
23:12
open and candid about what you could do
23:13
I think I’m so excited for all your
23:16
success on Captain Steve all things that
23:18
happen for you and again congrats once
23:20
again and everything thanks appreciate
23:23
it well I know people are going to be
23:25
dying to get ahold of you so what’s the
23:26
best way of reaching out to you the only
23:29
way is facebook and my personal page I
23:35
guess would be a link at Sean sha WN
23:37
last names Lynam ly and as a nancy am is
23:42
Mary and you can reach out to me on
23:44
facebook private message me and we can
23:48
connect that way that’s awesome thanks
23:51
again but I look forward to seeing you
23:52
real soon safer having me on thanks for
23:55
listening to puddle hacker radio podcast
23:57
if you’d like to be notified anytime we
23:58
release a new episode just subscribe
24:00
over at funnel hacker radio com in
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addition to that we’d love to send you a
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free gift you can find that free gift at
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bottle hacker radio com or / retrial one
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last thing is we love giving away cars
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don’t you like access to a free dream
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car all yes do is go to frontal hacker
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radio com forward slash dream car and
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you’ll get all the details
24:24
thanks again for listening

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