Shayna Rattler, How to Get Corporations To Fund Your Small Businesss

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here’s your
00:14
host Dave Woodward today I’m so excited
00:21
I have the opportunity working with
00:23
Shana rather she is the corporate
00:25
attraction coach and you guys are
00:27
absolutely to love her energy and her
00:29
excitement this is a new topic that I
00:31
again you guys are gonna want to be
00:32
taking notes on so Shana welcome we’re
00:34
excited to have you hey Dave glad I’m
00:36
here this is gonna be a lot of fun this
00:38
is a topic I didn’t even know about much
00:40
myself and as we kind of started talking
00:42
it about it this is one of things that
00:44
so far a funnel hacking live event I
00:46
actually had a consulting call with her
00:48
just not too long ago with regard to
00:50
really how corporate sponsorships works
00:53
I never really thought Shana that you
00:55
know small business owners or small
00:57
entrepreneurs could really attract the
01:00
type of corporate sponsors that you and
01:03
I were talking it just blew me away so I
01:04
wanted to make sure we got you on and
01:06
really started to helping people
01:07
understand how all this this whole
01:09
corporate sponsorship thing could
01:10
actually be a benefit to lobbies
01:12
entrepreneur stuff you’re ready to go
01:13
let’s kind of just dive in yes I’m ready
01:15
all right so one of things we talked
01:17
about was when we start you know kind of
01:19
concerns whole idea as far as corporate
01:21
sponsorships what is that descent how
01:23
does it impact a small business owner
01:25
what types things should they be
01:25
considering what helped them understand
01:28
where they did start right so let me
01:31
first give you the landscape so
01:33
corporate sponsorships is a twenty two
01:36
billion dollar a year industry and when
01:41
you think about most of us when we watch
01:43
television we don’t really watch TV
01:45
unless it’s like a sports you know game
01:48
or something like that we don’t watch
01:50
television in real time we DVR it or we
01:53
watch it on demand because we want to do
01:54
what we want a fast-forward through the
01:57
commercials so if I am a major
02:00
corporation I pick on coca-cola a lot so
02:03
if I’m coca-cola and I’m spending
02:05
millions of dollars on traditional
02:08
advertising then it’s not going to be as
02:10
effective because we’ve got people who
02:12
are fast forward
02:12
do commercials unless your billboard is
02:15
super dope we probably don’t even
02:16
recognize it you know there’s banner ads
02:18
when we log into certain websites and we
02:21
see them and we don’t so corporations
02:23
are looking at since the game has
02:26
changed how do we still access the
02:30
target market that we’re looking to
02:32
reach and so when you think about most
02:34
of us who are entrepreneurs that serve a
02:36
target market we have all of these ways
02:39
both online and offline that we’re
02:42
serving our target market so we actually
02:45
have what a corporation needs in order
02:48
to continue to be to do their job which
02:50
is sell their products and services so
02:52
they’re looking for non-traditional
02:54
exciting ways that they can reach their
02:56
target market and for most of us who are
02:59
entrepreneurs we have awesome things
03:01
that we can give them access to that
03:04
helps them reach their goals and
03:05
objectives and we can get a check for it
03:07
in exchange like how dope is that that
03:09
is awesome that was the part I was most
03:12
excited about when you are talking like
03:13
I seriously I have never considered
03:16
corporations I mean you and I were
03:18
talking about Best Buy in Dell as a
03:20
corporate sponsors and I was like oh my
03:21
gosh that’s crazy I’d never thought they
03:23
would have any interest in it but then
03:25
as you explained it like you just did
03:26
there it’s like I get it you’re right
03:28
most of their opportunities for typical
03:32
you know sponsors or for advertising
03:34
it’s getting harder and harder for them
03:36
to attract and really get the attention
03:38
of the people that they want to buy the
03:40
product so I love it I love what you’re
03:42
talking about and again I know you’ve
03:43
been do this a long time but you know if
03:46
you don’t like how how does a small
03:48
business owner even get started I mean I
03:50
was blown away by this when we first
03:52
started I was just I have to talk to you
03:54
again sounds like you got to teach you
03:56
this stuff right so the very first thing
03:58
you want to do is you want to position
04:00
yourself where yes before you ever reach
04:02
out to them one of the very first things
04:04
that you can do and this is just
04:06
marketing 101 and I hope that nobody
04:08
that’s in your community is making this
04:11
mistake but you have to have a clear
04:13
defined target market now if we’re just
04:17
talking about pure marketing 101
04:19
obviously that’s important because you
04:21
don’t want your marketing to be vanilla
04:23
you don’t people to wonder
04:24
whether or not your products or services
04:26
are for them so when you have a clear
04:28
defined target market not only does that
04:30
help your job as an entrepreneur make
04:32
your job as an entrepreneur much easier
04:34
but that’s how you’re going to target
04:36
the corporations that are the best fit
04:38
for you I often tell my clients we want
04:40
to preach for the preach to the
04:42
converted so we know that coca-cola has
04:45
goals for 2016 to reach Millennials and
04:49
we know that our target market is baby
04:52
boomers well then it’s not a good fit
04:54
and so it doesn’t make sense for us to
04:56
reach out to coca-cola so the very first
04:58
thing that you want to do is that you
05:00
want to make sure that you have a clear
05:04
defined target market so that you can
05:06
make sure that the opportunity is best
05:08
aligned and then the second thing that
05:10
you can do is take inventory of all of
05:13
the ways that you are in front of your
05:15
target market now I’m not just talking
05:17
about the products and services that you
05:19
sell them but think about your social
05:21
media think about your newsletters think
05:24
about your free webinars think about
05:27
your paid programs and paid products
05:30
think about your live events so really
05:32
just take inventory of all of the
05:35
different ways that you are in front of
05:37
your target market both online and
05:39
offline if you have at least three of
05:43
those things that I just mentioned
05:44
you’re probably already positioned for a
05:46
yes or just a tweak away if you don’t
05:49
then go put those things in place have a
05:51
newsletter be communicating with your
05:54
target market frequently on social media
05:56
make sure that you’re in front of them
05:58
all the different ways that you think
06:00
that you can be in front of them both
06:01
online and offline because now you have
06:04
something juicy to take to a corporation
06:06
and say hey look coca-cola I know you’re
06:08
looking to reach Millennials I to serve
06:11
that target market I’ve got X number of
06:14
them that follow me on Facebook I’ve got
06:16
X number of them that are in my database
06:18
and I send a newsletter to them every
06:20
week oh and guess what I also do a 2-day
06:23
event you know so you can start to see
06:25
how sexy this can get to a corporation
06:27
because they’re like oh my I’ve got a
06:29
captive audience that can become
06:31
consumer and not just throwing stuff
06:34
against the wall with traditional
06:36
advertising
06:36
hoping it sticks you know I think this
06:39
is one of the things that you really
06:41
kind of caught my attention was as you
06:43
went through that list again Here I am I
06:45
was putting together our funnel hacking
06:46
live event which is in Dallas you know
06:48
February 21st is a 23rd it’s already
06:51
sold out we’ve got 49 people coming and
06:53
so as as we were sitting there talking I
06:56
was thinking okay that’s all we really
06:57
have is just the event I’m looking
06:59
sewing booth space and so I was pretty
07:00
my Opik and what my focus was originally
07:03
here and you were able to really kind of
07:06
broaden my my eyes in my landscape by
07:08
thinking you’re right there are so many
07:10
other ways whether it it is your social
07:12
media or if it is a newsletter your
07:14
email list or again other types of
07:16
events whether it’s a an online event I
07:19
mean there’s a whole I think the part I
07:21
just was so excited about really why I
07:22
wanted you on the call here is I want to
07:24
open up the minds of our entrepreneurs
07:26
and really help them kind of expand the
07:28
different possibilities that may exist
07:30
for corporate sponsors so you’ve given
07:32
some just great great advice I love that
07:34
anything else you wanna share on that I
07:36
know I kind of catch you up there but I
07:37
want to make sure who understands how
07:39
you’re absolutely right Dave I hope what
07:42
people see is because here’s what’s real
07:44
as soon as I say the word corporate we
07:47
already start talking ourselves out of
07:49
it I’m too small it’s just me I don’t
07:52
even have a VA why would they want to
07:55
partner with me well they want to
07:56
partner with you because you have impact
07:58
and influence in the marketplace and
08:00
when you start to show them the
08:03
different places that you might be
08:04
speaking the number of people that are
08:06
engaging with you online you’re able to
08:09
actually show them that you have impact
08:11
and influence in the marketplace and for
08:13
most of the people that purchase
08:15
services and use things like click
08:17
funnels I hope what they see is is oh
08:19
crap I’m already doing just buy I never
08:23
even thought about a corporate sponsor
08:24
but when I listen to what Shanna tells
08:26
me I need to have in place to be ready
08:29
to get a yes it’s things that we’re
08:31
already doing anyway consultants and
08:36
authors and speakers and trainers and
08:39
these are the types of things that our
08:41
businesses are built on so all of the
08:43
things that you’ve been doing all the
08:45
time that you’ve been in business you
08:47
now can go get your piece of the 22
08:49
billion dollar
08:50
hi and you didn’t even know it oh I
08:53
think that’s the part that was so
08:55
mind-boggling to me is just there
08:57
there’s so many other opportunities that
08:59
are out there people just kind of it’s
09:01
kind of who you’re talking about there
09:02
yeah you do have to kind of start with
09:03
the end in mind so far as where you’re
09:04
going but even as simple as it was you
09:07
know you know you know I were joking
09:08
around about it afterwards but a podcast
09:10
I mean I’ve never thought of having
09:12
people advertise on the podcast and
09:14
granted you wanted to make sure I yours
09:16
was free and I understand that so I’m
09:18
not charged for this but shit if you
09:21
don’t mind just to kind of talk about
09:23
even that little tiny tiny piece I mean
09:25
Lorna see we’re not talking massive
09:27
dollars here but no talking about you
09:30
know gosh dude there’s people who’d
09:31
actually pay to be on a podcast you
09:32
might kind of explore in that a little
09:34
yeah so there’s two different angles
09:36
that we can look at that farm first I
09:37
want to say when entrepreneurs come to
09:39
me
09:40
they come to me because they want to
09:41
learn how to land corporate smart
09:43
sponsors but I have an innate ability to
09:46
smell where they’re leaving money on the
09:48
table and so when I think about a
09:51
podcast I think about it to fold this is
09:54
marketing you know right so I have a
09:56
friend Doreen Rainey and Doreen has a
09:59
quote and she says marketing gets you
10:01
known sales gets you paid so as
10:05
entrepreneurs we’re always looking for
10:07
different ways to market our business
10:09
and when we look at our P&L; statements
10:12
our profit and loss at the end of the
10:14
year most of the line items that we’ve
10:17
spent money on is some form of marketing
10:20
so it’s like where do you go where your
10:22
captive audience is and what are you
10:25
willing to do to be in front of your
10:27
audience and for me if I know I know
10:30
that probably 90% of clickfunnels users
10:33
are an ideal client for me so I would
10:36
absolutely pay to play in the in the
10:39
pond where I know if I’m fishing for
10:41
bass then I’m nine times out of 10 gonna
10:44
pull out a bass even for a corporation
10:46
if a corporation was like hey you know I
10:49
want to reach you know clicks Foner’s
10:51
clunk funnel users I want to reach
10:52
entrepreneurs you know it could be the
10:54
podcast you know podcast series brought
10:57
to you by Best Buy so there’s a couple
10:58
of different ways but at the end of the
11:00
day it’s all marketing if
11:02
small business owners and we’re looking
11:03
for our ideal client you want to go
11:05
where they are corporations if they’re
11:08
looking for their target market they
11:09
want to go where you are so I’m always
11:11
looking at what are the things that you
11:13
have in business that people would pay
11:15
for because I think most of us are
11:17
giving away things for free when we
11:20
don’t have to and there’s a lot of
11:23
people out there like myself that are
11:25
willing to invest for a high return on
11:28
investment so just like corporations can
11:31
come to you and they go look this is
11:33
pretty much gonna be a good return on
11:34
investment because of all the things
11:36
that you’re already doing in your
11:38
business like this is revenue from me
11:40
like I’m gonna I’m a revenue generator
11:42
I’m always looking at where where do I
11:45
best spend my money and how can I best
11:47
make my money so when you and I were
11:49
talking I was just like Becky but people
11:51
would not only pay to sponsor this
11:53
podcast but people would probably pay to
11:54
be on this podcast as well because they
11:57
know that they have a captive audience
11:58
that is it is an ideal fit for them I
12:01
you know I think that’s awesome it’s
12:03
funny I was I was working with Russell
12:05
and some of some of the different book
12:07
ideas and stuff he’s got for this second
12:09
book we were talking actually about the
12:10
very first book he did as far as dot-com
12:12
secrets and lure the very first secret
12:14
is exactly what you were talking about
12:17
that was you know the secret form is you
12:18
got to find out cool what fishy
12:20
efficient forefoot so if it’s bass where
12:22
they lure the app and what’s your bait
12:24
and I think you just did such a great
12:26
job of helping people understand listen
12:28
you can find out where where is your
12:30
audience at and then go there and
12:32
obviously all these corporate clients
12:34
they’re doing the exact same thing
12:35
they’re trying to find out if it’s a
12:36
perfect market message match why would
12:39
they not pay to play I think that’s just
12:40
a great idea exactly so tell me as far
12:46
as for the small business owners how did
12:49
they get started to even go down this
12:51
road
12:51
this is just I’m so excited to share
12:54
this with people because this is a brand
12:55
new thing to me where I’ve never
12:57
considered it and again work were
12:59
approached in 30 million for 2016 and I
13:02
still consider it kind of a small player
13:04
and you’re sitting there talking about
13:06
new corporations would be more than
13:07
happy to have it you know six-figure
13:09
deals and I get it you don’t need to be
13:11
our size to look at six-figure deals I
13:14
think the most
13:15
these how does a small business owner
13:16
really get started to land the first
13:18
contract well the very first thing is
13:20
start from what’s relevant so for a
13:23
clickfunnels I could go out tomorrow and
13:25
get a six-figure corporate sponsorship
13:27
so start what’s relevant maybe it’s a
13:29
local sponsor maybe it’s the bank that
13:31
you make with maybe it’s the the State
13:33
Farm that you buy insurance from so
13:35
that’s the first thing to start with
13:36
what’s four what’s relevant but the
13:38
biggest thing is that relationship
13:41
currency is always going to be the
13:43
highest form of currency so whether you
13:45
feel like you’re a fifteen degree shift
13:48
away from being ready for a corporate
13:49
sponsor or even a 45 degree shift away
13:52
start building those relationships now
13:54
so back to the fishing the fishing
13:57
analogy where are people who work inside
14:01
of major companies where do they hang
14:04
out you know begin to attend events that
14:08
your chamber is putting on so that you
14:09
can build relationships with people that
14:12
work at big companies think about
14:14
industry the industry that you’re in and
14:17
associations that may exist in events
14:19
that they’re having so start to fish
14:21
where you know people inside of
14:23
corporations are now here’s the thing
14:26
usually the decision maker for
14:29
sponsorship is either going to be in
14:30
advertising and marketing or if it’s a
14:33
large company they may have something
14:35
that’s called a brand manager but
14:38
sometimes you’re just six degrees of
14:39
separation away from knowing that person
14:42
so don’t only look for events that you
14:44
might find people who are in advertising
14:46
and marketing but network at places that
14:49
people inside of companies work
14:51
introduce yourself to them they can
14:53
become your advocate and introduce you
14:56
to the person that makes the decisions
14:58
so take inventory of what you can give
15:00
them access to and start to go build
15:03
relationships with people inside of
15:05
companies that either have the authority
15:08
to give you the yes or that can
15:09
introduce you to the person that has the
15:12
authority to give you the yes I love
15:14
that it kind of goes back to the whole
15:15
idea spar don’t dig your well before
15:17
you’re thirsty and I’m yeah yeah that’s
15:19
so smartly hidden as a small business
15:22
owner you know a lot of us wears so many
15:24
different hats but realize that this is
15:26
a huge huge opera
15:27
turning I really hope people understand
15:28
and really capitalize on I think it’s
15:30
fantastic I have to come I asked the
15:33
potential client yesterday I said so
15:35
we’re talking about a twenty two billion
15:37
dollar industry and that’s a big number
15:38
but what would just $35,000 of that do
15:42
for your business in your life what
15:45
would adding just twenty five thousand
15:47
dollars of that twenty two billion do
15:50
for your business or life because here’s
15:51
the thing that I know about small
15:53
business owners the statistics say that
15:55
almost half of us are making less than
15:57
twenty five thousand dollars a year and
15:59
what I know from being a business coach
16:02
for eight or nine years now is that most
16:04
of us are either self funding all of the
16:08
products programs and events that we
16:10
have in our business or we’re not having
16:13
those things at all so why not have the
16:16
business that you want to have and have
16:18
another company funded I think that’s
16:21
great
16:21
so as a small business owner again as
16:24
you made mention there wearing a ton of
16:25
hats here what’s how they it’s this kind
16:28
of stuff to me even gets overwhelming
16:30
there’s just so it’s just it’s so new
16:33
how does how does a person get started
16:35
where do they get help for this kind of
16:36
stuff I want to make sure that our
16:38
funnel heckard listeners here is there
16:40
listen to this if they have interest I
16:41
mean where do you get trading on this
16:43
kind of stuff because most of us have
16:44
never done this kind of stuff before
16:45
sure so you know that’s one of the
16:48
things that my company does my company
16:49
has two different sides to it one side
16:51
is a training and development company
16:52
where we teach you how to position
16:54
yourself and step-by-step what you have
16:56
to do the other side of our business is
16:58
that for larger clients we will actually
17:00
just do this for you so I want to share
17:02
I have a free ebook that I can share
17:05
with the audience it’s the top 50
17:07
insider secrets for landing corporate
17:09
sponsors and they can get that at
17:11
corporate attraction no S on the end I’m
17:15
not Six Flags corporate attractive
17:18
forward slash secrets
17:20
so it’s corporate attraction comm four
17:22
slash secrets it’ll give you fifty ways
17:24
that you can get started with this and
17:26
then you can look around I have I have
17:28
blogs that I post when you get the
17:31
e-book the welcome email will give you
17:33
the URL to my free Facebook group I do
17:36
free trainings there I answer all of
17:38
your questions so
17:40
that’s the easiest thing is to hook up
17:41
to this wagon because I’m moving full
17:43
steam ahead because this is you know
17:46
we’re leaving massive amounts of money
17:48
on the table that is out there just
17:49
waiting for us and it really is my
17:52
mission to teach other small business
17:53
owners how they can take advantage of
17:55
this of this income stream so if you go
17:59
to corporate attraction comm ford slash
18:00
seekers you’ll get the e-book you’ll
18:02
also get the invitation to join my free
18:04
Facebook group I’ll answer any question
18:06
that you have there I think you’ll
18:08
notice that the trainings that I do on
18:10
Tuesdays and Thursdays you would expect
18:11
to pay for them but you don’t have to
18:13
pay for them they’re free awesome so
18:15
what are some of the secrets if you
18:17
don’t mind share just a couple of them
18:18
before I know what kind of running short
18:20
of time here what are some of those
18:21
secrets right now that a small business
18:23
owner should be be aware of
18:25
wellthanks are putting me on the spot
18:27
let me I know we talked about that ahead
18:31
of time but I’m going you know what I
18:32
love the word secrets I mean the Armel
18:34
business is built around secrets con
18:36
secrets quick final secrets secrets were
18:38
those secrets were that and so when
18:39
someone says secrets I’m like I want to
18:41
know come on what accident
18:42
so here give you a couple seconds here
18:44
to kind of find a couple I’m mentor told
18:48
me when you stay ready you don’t have to
18:50
get ready so I but I brought it up
18:53
because I thought I might forget the
18:54
title not because so um one of the
19:01
secrets that I have here is build
19:03
relationships with centers of influence
19:05
so that you can get introduced to
19:07
decision-makers inside of big companies
19:09
so not only is it good to join
19:12
associations and other organizations
19:14
that corporate professionals might be
19:15
members of so that they can view you as
19:17
their peer but think about that person
19:20
that we all know that knows everybody
19:22
like for me it’s Shelly Bauer it doesn’t
19:25
matter who I need to know in what walk
19:27
of life I can call Shelly and she knows
19:30
that person so that’s one of the secrets
19:32
is really think about the network of
19:34
people that you already have they could
19:37
introduce you to people that work inside
19:39
of these companies I actually was on
19:45
call last night with the guy named Aaron
19:48
and he has he’s connected me with three
19:51
or four of my podcast
19:54
people I’ve had on me as far as
19:56
interviewers and I’ve he has never asked
19:58
anything of me but this man is so
20:00
well-connected it’s just crazy
20:02
he knows that everybody in here he’s a
20:05
guy I’m actually the reason I reached
20:06
out to him last I was like you know what
20:08
Garrett you’re a guy I want to have on
20:10
our podcast because I want other people
20:12
to understand the importance of exactly
20:14
what you just said there and then if you
20:16
can become a person so one you got to
20:18
find those centers of influence but the
20:20
other thing is if you feel like you’re
20:21
already in that role becoming a center
20:24
that person is a center of influence for
20:25
other people is a huge huge opportunity
20:27
for you yep here’s another secret if you
20:32
are not already doing this track your
20:37
engagement on social media it used to be
20:40
about the number of followers nobody
20:43
cares if you have 60,000 followers if
20:47
nobody ever comments on your post if
20:49
nobody ever shares your stuff if nobody
20:51
ever participates in your contest and
20:54
let me tell you guys why that’s
20:55
important a corporation is going to want
20:58
to know that they’re gonna get some of
21:01
their money back by investing in you
21:03
through sponsorship so if you’re
21:05
tracking the engagement of your social
21:08
media you’re basically saying to the
21:10
potential sponsor they’re engaging with
21:13
me so they’re likely to engage with you
21:15
so it’s not about is there a magic
21:18
number of the number of followers that
21:20
you need to have per platform it’s not
21:22
about do you have a large database but
21:26
are those people actually opening your
21:28
stuff are they commenting on your stuff
21:30
are they clicking on your stuff do they
21:31
do what you ask them to do one of the
21:34
easy ways that you can do that is if
21:36
you’re doing a Facebook live you know
21:38
say hey when you jump on post below what
21:40
city and state that you’re from so that
21:43
you can actually show that people are
21:45
engaging with you because engagement is
21:47
so so important when we’re talking about
21:49
selling sponsorships I love that I think
21:52
again if you guys didn’t take notes on
21:55
that you’d better because what Shana
21:57
just said is to me that is the most
21:59
important thing about social media and
22:01
that is engagement people could care
22:03
less you know it’s funny you can go out
22:05
to fiber you
22:06
you know fiber comm and you can buy
22:08
10,000 likes or whatever else they mean
22:10
absolutely nothing people could care
22:12
less as far as how many likes you have
22:13
is or even followers if those people
22:16
aren’t interacting and aren’t engaged in
22:17
your content so I love that shit
22:19
great great appreciate that well I know
22:22
you’ve got a ton of stuff going and I
22:24
appreciate the time you’ve been here
22:25
with me and stuff as we get close to
22:27
wrapping things up anything else you
22:28
want to share with our listeners I want
22:31
to share with you that you are prepared
22:33
for such a time as this so don’t let
22:35
that mini-me that’s in your head
22:37
convince you that you’re not ready you
22:39
can get ready if you’re not ready for
22:41
most of the people that are listening
22:42
this can literally be a 90 day from now
22:46
strategy for many of you this can really
22:48
be a six month from now strategy so stop
22:51
telling yourself that you’re gonna get
22:53
ready for sponsors in 2018 because if
22:56
you just start to look at the tips that
22:58
I share in this ebook if you start to
23:01
listen to the trainings that I do every
23:03
Tuesday in Thursday I had some people
23:06
that 30 days ago didn’t think they were
23:08
ready and they already have their
23:10
proposals together and they’re already
23:12
reaching out the sponsors for
23:14
sponsorships for 2017 so don’t go oh my
23:17
gosh that’s great but it’s not for me
23:18
because nine times out of ten it is for
23:21
you you’ve just got to figure out how to
23:23
do it and it’s not hard if you do a few
23:24
things right this can be relatively easy
23:27
and here’s the other thing Dave it takes
23:30
just as much if not less effort to land
23:35
a corporate sponsor than it does to
23:36
bring in an entrepreneur you don’t have
23:38
to have the 90 it’s maddening right I
23:42
love that that’s that’s we’ve got me on
23:44
social media we’ve got to have funnels
23:46
we’ve got to have an opt-in we’ve got to
23:48
have this you’ve got a touch of 8 to 12
23:49
times you don’t have to do any of that
23:51
ish to land a corporate sponsor so why
23:54
not go after easy money that can also be
23:57
bigger money I love that that’s
23:59
fantastic well what are some of them as
24:02
you talk with your clients and stuff if
24:04
you don’t mind sharing just what some of
24:06
the dollar amounts that the end success
24:07
some of your clients are having so I
24:11
have some clients that are coaches and
24:13
consultants and authors and speakers and
24:16
they’re bringing in you know between
24:20
twenty and a hundred thousand dollars a
24:22
year in corporate sponsors but then I
24:24
also have clients like Steve Harvey and
24:25
you can imagine that we’re able to bring
24:27
in you know a lot more from him but
24:30
here’s what I know Steve Harvey’s what
24:33
we’re giving them access to he has the
24:36
same things in place he has events he
24:38
has newsletters he has online programs
24:41
so the makeup of Steve Harvey’s
24:43
sponsorship is no different than the
24:46
coach of the consultant that I represent
24:48
but Steve Harvey has like six million
24:50
people that follow him you know so
24:53
people sit there so the numbers are a
24:55
lot bigger so you know his his lowest
24:58
you know he may have a level of
25:01
sponsorship that’s a hundred thousand
25:03
dollars just for that top spot where as
25:05
an entrepreneur their top spot may be
25:07
you know fifty thousand dollars or it
25:09
may be twenty five thousand and they may
25:11
have one of those available so you again
25:13
it’s just about starting for what’s
25:15
relevant for you but for most of us even
25:17
just an additional fifteen thousand
25:19
dollars of this revenue coming in could
25:22
make all the difference in the world of
25:23
what we’re trying to accomplish so some
25:25
of the success that I’ve received for
25:27
smaller clients we usually can land
25:30
between you know twenty five and
25:32
seventy-five thousand dollars easily off
25:33
the top of our head even if they don’t
25:35
have a lot of things in place but then
25:37
they look at when I tell them now if you
25:39
have these things in place we could
25:41
double this for next year so work on
25:43
getting those things in place housing
25:48
based on what you have now but I promise
25:50
you if you go put these things three
25:52
things in place I can get you two
25:53
hundred and fifty thousand dollars next
25:54
year you know people understand there’s
25:58
so much money out there you have the
26:00
opportunity to actually utilizing this
26:01
to help grow your business and I think
26:03
that’s what that’s about
26:04
let’s have impact and let’s have
26:06
influence and if we’re broke we can’t
26:08
impact anybody so let’s go get the money
26:09
so that we can have the impact and
26:11
influence in the world that we want to
26:12
have Shady that’s awesome well again
26:15
except if you don’t mind giving that
26:18
link one more time in corporate
26:20
corporate attraction dot-com four slash
26:23
secrets with an S at the end of secrets
26:26
and not be as things as an attraction
26:28
exactly corporate attraction dot-com
26:31
forge / secrets
26:34
love it well Shana thank you so much for
26:36
your time you it’s always a pleasure
26:38
talking to you and again I appreciate
26:39
all your help with our events and things
26:41
and it would definitely be talking again
26:42
later this year if you’ve already kind
26:44
of scheduled things so I appreciate it
26:46
very much thanks awesome sounds good
26:48
thank you Dave thanks for listen to
26:50
puddle hacker radio podcast if you’d
26:52
like to be notified anytime we release a
26:54
new episode just subscribe over at ha no
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26:58
we’d love to send you a free gift you
27:01
can find that free gift at funnel hacker
27:03
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27:07
last thing is we love giving away cars
27:09
so if you’d like access to a free dream
27:12
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27:14
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27:16
and you’ll get all the details thanks
27:19
again for listening

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