YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:09
- So, The Mastermind, I didn’t really know what to expect.
00:12
And I asked Dean, and Dean was like,
00:13
"Oh, we talk about business,
00:14
"but we always talk about business.
00:16
“Let’s leverage Tony while we got him for a couple hours.”
00:20
- Okay.
00:22
Is Russell gonna join us too?
00:23
- Uh… - Oh is he gonna be up–
00:24
- Yeah, he’s right there. - Okay cool.
00:26
I think it’d be worth taking a few moments,
00:28
a minute or two with each, and have you tell us
00:30
where are you right now in your life?
00:31
Where are you? What’s great?
00:33
What’s missing? What needs to change?
00:37
And let’s see if we can go a little deep
00:38
so it’s not a surface thing here.
00:39
We’re happy to answer marketing and sales
00:42
and business questions, of course.
00:44
But my hope for you is that we go a little deeper because…
00:47
How many of you are between 35 and 45?
00:50
(bleep) Virtually all of you.
00:52
So, if you’re in that range, close to it,
00:54
every stage of life has different opportunities
00:56
and different challenges and
00:58
I’m lucky enough to have lived almost 60 years now
01:01
and I can look back on those years and see each decade.
01:04
And everyone’s different, nothing’s universal.
01:06
But, there’s certain things that that stage of life
01:09
show up for people pretty predictably.
01:11
And if we look at some of those things,
01:12
we might be able to give you even more help
01:14
than just your business,
01:15
which will help your business as well.
01:17
So, if you’re open to it, we’ll go there, so…
01:18
- I’d suggest going deeper than you
01:20
even thought you were gonna be
01:21
and I also wanna give it up for Russell,
01:23
our other partner and friend, in helping make this.
01:25
(applause)
01:28
What a great friend and it’s been amazing
01:30
for us to get to know you more,
01:31
and Colette it’s been so awesome.
01:34
You guys are family now,
01:35
so without any further ado, let’s do this.
01:37
- [Russell] In a way, we basically did
01:39
where there’s 10 of us that were
01:40
kind of in this little small group,
01:41
and Dean and Tony are in front,
01:43
and everyone had a chance to introduce themselves,
01:45
talked about what they were doing and having success,
01:46
so everyone could celebrate together,
01:48
and then talk about what in your business or your life
01:50
you had questions about, or you were at a crossroads
01:53
and didn’t know what to do
01:55
and just kind of be vulnerable and share that a little bit.
01:58
I was in the second row so I had a little while
02:00
to sit back and just relax and
02:02
a couple hours to watch him go deep on everybody else.
02:04
But what’s amazing about Tony,
02:06
when you watch him do what he does,
02:07
his context of who’s in the room.
02:09
He’ll go deep on someone, he does an intervention.
02:12
As he’s doing it, he’s saying things specifically
02:14
that he knows that Russell needs to hear,
02:16
or Jenna needs to hear, or whatever.
02:19
And he’ll say something and he’ll mention it,
02:20
he’ll look at me direct eye contact like,
02:22
“That was for you, Russell.”
02:23
I’m like, "Got you.
02:25
“Okay, I’m picking up what you’re laying down.”
02:28
So I had a chance to see him do a bunch of interventions
02:30
like Lewis Howes, and Josh Bezoni, and Billy Gene,
02:33
and just all different people leading up to me.
02:36
And from everyone’s presentation,
02:38
I dot different pieces about how to structure your life,
02:40
how to do your morning routines.
02:41
All these cool things made me start thinking in my head
02:43
about ClickFunnels and the future,
02:44
and what do I wanna actually do?
02:48
- [Tony] We’ve worked with individuals,
02:49
but how many gotten something
02:50
for yourself in each one so far?
02:51
Just wanna make sure. Okay, good.
02:52
Just wanna make sure.
02:54
- In fact, by the time he got to me,
02:55
I was just like, "I’m kinda good.
02:56
“I know most of the answers I looking for.”
02:58
Hey.
02:59
- [Tony] You should be up here talking.
03:01
What are you doing sitting there?
03:01
(laughs)
03:02
No, I wanna be back here.
03:03
But there’s one question that
03:05
I’ve always wanted to ask Tony about
03:06
but been really nervous about it.
03:09
It’s kind of the question that like
03:12
I don’t think anybody else would ever dare to ask him
03:13
or even bring it up.
03:14
But…
03:16
- Russell, at lunch today, said,
03:17
"What I really wanna ask Tony is how’s his breath
03:19
“always so amazing?”
03:20
- How’s what? - How’s your breath
03:22
always so amazing? - Your breath is insanely good
03:23
all the time. - That’s what he said.
03:25
(laughs)
03:26
- Probably isn’t right now.
03:27
(laughs)
03:29
- [Russell] That’s actually a real question.
03:32
You can text me the answer to that one some time.
03:36
What’s that? - Alkalinity.
03:38
- I literally said it last night.
03:40
- When your breath’s bad, you’re very acidic.
03:41
- Huh.
03:42
- Yup.
03:43
- That’s all I got. Just kidding.
03:44
(laughs)
03:49
It’s hard to put it as an actual question,
03:50
so I’m not really sure exactly.
03:52
It has to do with kind of just direction.
03:54
So, obviously, ClickFunnels turns
03:57
five years old in two weeks.
03:58
It’s been five years run–
03:59
- [Tony] Give him a hand, that’s awesome.
04:00
(applause) - Thank you.
04:03
It’s become bigger than we ever, I think, dreamt initially
04:06
and it’s been a really really fun ride as we been growing.
04:09
We’re almost 400 employees now.
04:11
We passed 95,000 active customers last week,
04:15
we should have 100,000 by the end of this year, so
04:18
(claps) a lot of fun things.
04:19
- [Tony] That’s what I’m saying, that’s not a promotion
04:21
it’s a business.
04:24
- But also, it’s…
04:26
I remember the very first time we met
04:28
at UPW like 10 or 11 years ago, and–
04:31
- [Tony] Toronto? - In Toronto, yeah.
04:32
And you told me, you said the reason why
04:34
you got in this business is because of the art.
04:37
You were doing your art and then you built a business
04:38
because you had to do it to be able to support your art.
04:40
And I’ve always felt like that’s very similar to me like
04:42
I love the art of what I do,
04:44
and that’s what I’m passionate about, that’s why I love it.
04:46
It’s all about that for me,
04:48
and as the business has grown, I’m still in the CEO role,
04:51
and I think that’s been one of the hard things is that
04:54
as it’s grown, my ability to do the art has shrunk.
04:57
I have pockets of times I could do it,
04:58
like doing events I love, I love writing the books,
05:01
I love doing content, but now I’m a CEO also
05:04
which, especially at this level, there’s all the
05:07
legal compliance now which
05:10
you take my art and then the lawyers look at it
05:12
and they try to destroy the art before they send it out.
05:17
It’s hard and then you get
05:20
just all the government regulations.
05:22
We processed $4 billion so far through ClickFunnels.
05:25
Now, it’s just like the bureaucracy,
05:29
that part of it now is… - Yes.
05:31
- What takes up so much of my time
05:32
and my ability to spend time in the art
05:35
has gotten smaller and smaller.
05:37
And I think that’s kinda been this weird spot
05:38
where I’m at where it’s like
05:42
we have an opportunity, I think,
05:43
if we wanted to exit, we could exit.
05:45
But then I have the fear of if I did exit,
05:47
would I lose my art, and is there a way to
05:50
exit and keep the art, or is it just
05:52
do I need to shift so I can do my art
05:55
and not worry about that part of it?
05:57
So, that’s kind of the question coming into it,
05:58
which a lot of stuff you said to Josh has been…
06:01
Was really good for me as well.
06:02
- Yours is different though because
06:03
you have really mastered that business
06:05
at a really amazing level
06:07
where you could sell it for a billion dollars probably
06:08
on a gross multiple as you described, right?
06:11
So, I don’t think it’s quite the same thing there,
06:13
but I think the difference is
06:14
the art matters to you emotionally.
06:16
That’s why I brought it up to you
06:17
when I was talking up here.
06:18
It matters to you so much,
06:19
that if you don’t have what’s next before you sell it,
06:21
you’re making a big mistake.
06:23
So, you either gotta decide
06:26
maybe I’ll get a valuation slightly less,
06:29
but all my employees will win and I’ll win
06:31
and I can just keep running it and I’ll do my art,
06:33
I’m gonna hire someone to be the CEO
06:34
and I’ll be the chairman.
06:36
That’s what I would do, that’s what I am in my company.
06:37
I’m the chairman, I’m no longer the CEO.
06:40
So, you either decide to exit
06:41
because you don’t want those things,
06:43
and in those cases I’m not the CEO there anyway,
06:45
someone else is doing it, but for me
06:46
it was getting in the way of what I wanted to do.
06:48
And the other area’s I made myself chairman,
06:50
I hired CEOs that are really skilled in those areas,
06:53
and then decided what I wanna do with those businesses
06:56
'cause I wanna keep them.
06:57
So, I got enough assets, enough benefit,
06:59
I don’t need to sell them.
07:01
You have enough assets probably 'cause you live very humbly.
07:03
This guy’s one of the most humble people I know.
07:04
He’s like 100 million times better
07:06
than he ever projects himself to be,
07:08
he always understates who the (bleep) he is,
07:10
he’s a total (bleep) stud, and he’s incredibly humble,
07:12
is he not? And it’s incredible.
07:14
And he lives a humble life,
07:15
and he’s got five beautiful children,
07:17
and he’s just a great human being.
07:18
You all know that I think if you interact with him.
07:20
So, you have all that by the ass, so to speak, by the tail.
07:24
So, to me, it’d be like,
07:26
"Okay, I can exit, but if I’m gonna do it,
07:28
"what am I gonna use that for that’s gonna be
07:30
"even more fulfilling?
07:31
"Otherwise, I should keep this and get someone else
07:33
"to do the shit I don’t wanna do who’s even better than me,
07:35
“get back into my art.”
07:38
As your friend, you love what you do.
07:41
You light up when you do it,
07:43
I love being around you when you talk about it.
07:49
It’s like Jesus has come to Earth
07:49
and is coming through his body.
07:51
It’s a beautiful thing, you know.
07:53
So, for you to sell that is really exciting right now.
07:58
I don’t know if it’ll be exciting five years from now,
07:59
unless you found the next most exciting thing
08:02
that you’re gonna build and make happen and go do.
08:04
'Cause the money’s not gonna change your life, brother.
08:06
It’ll change your life for the moment,
08:07
it’ll provide some comforts or some securities
08:09
maybe more than you have, but, honestly,
08:11
the lifestyle you have, you got plenty.
08:13
I would not let the momentum of the business
08:15
determine where my life is gonna go.
08:17
I decide where my life’s gonna go
08:18
and decide where the business needs to go based on that.
08:21
'Cause, otherwise, everyone around you’s
08:23
gonna push you towards it, and because
08:25
a billion dollars, like that’s the big number
08:26
everybody wants to hit, not everybody,
08:28
most people wanna hit a million dollars,
08:29
but a billion dollars, oh my god, you know.
08:31
A billion dollars’ unbelievable, but
08:35
most of your life probably won’t change very much.
08:36
So, maybe decide how you’re gonna get
08:39
the assets you want for yourself and your family,
08:40
but where you could do the art still and keep growing it
08:44
just for your own fulfillment,
08:46
and because you have so much to give and you’re like,
08:47
how old are you now? - 39.
08:49
- [Tony] You’re not even (bleep) 40.
08:51
You haven’t even gone on your (bleep) journey yet.
08:52
It’s beautiful what you’ve accomplished.
08:53
No, I mean it, that’s not derogatory.
08:55
It just means, “Holy (bleep), I’m 60.”
08:57
You think about the next 20 years,
08:58
what you can do from where you are now.
09:01
Where I was at 39, most people are like,
09:03
“Oh, it was unbelievable.”
09:04
It was like (bleep) nothing compared to what I’m doing now.
09:07
So, I wouldn’t sell myself short for the money.
09:10
Still get the money, you should be smart.
09:11
You should take it off the table, you built something,
09:13
you should do it.
09:14
Should help your people do it.
09:15
It’s figuring out what your plan is
09:16
that’s gonna be more fulfilling.
09:18
That’s the most important thing,
09:19
'cause in the end, it’s the fulfillment
09:20
that’s gonna make the quality of life happen.
09:21
It’s not gonna be the dollars.
09:24
And you love what you do, brother.
09:26
- [Russell] I do.
09:27
- And you’re getting pulled away
09:28
from some of it, as you said, more and more,
09:30
so all the more reason to sell the business,
09:32
but that’s not really the reason.
09:33
That just means you shouldn’t be doing that role.
09:35
Find somebody who’s so good at the role, loves that (bleep).
09:37
- Yeah.
09:38
- [Tony] That’s who you put in there,
09:39
that they thrive on that (bleep).
09:41
It’s like knowing what your greatest gifts are
09:44
and staying with those even more.
09:45
The business wouldn’t be here because of your CEO role.
09:47
The business is here 'cause of your vision,
09:49
and your influence, and your passion,
09:50
and your creativity, and your intelligence,
09:52
and your (bleep) caring, and your ability to teach,
09:54
and your humility.
09:56
That makes everybody go, "Man,
09:58
"he really seems like an easy guy.
09:59
“If he can do it, I can do it too.”
10:00
You don’t seem like superhuman and you are.
10:04
But you don’t seem like it, which is what makes
10:05
more people be able to succeed.
10:08
I’m 6’7 so sometimes they think I’m super (bleep) human,
10:10
and I’m not super (bleep) human, right?
10:12
But they think I am, so then sometimes it was like,
10:13
“Tony can do that shit, what about me?”
10:15
But if they spend enough time with me,
10:16
they see they don’t have to do what I do.
10:17
They can do what they do even better, you know?
10:22
Makes sense?
10:23
- I think, for sure, your company,
10:27
and, obviously, you’re on track to do great things,
10:29
but I think if you got the right CEO in place
10:32
who loved being a CEO as much as you love marketing,
10:37
there’s another level of exponential growth,
10:38
'cause I know you.
10:40
You and I market, we think a lot alike,
10:41
we have great conversations.
10:42
You’re just getting pulled away from that genius of yours.
10:45
Your biggest growth could be just what Tony’s talking about
10:48
is a CEO that loved running the day-to-day
10:50
as much as you love marketing,
10:51
and you got back into your craft.
10:52
I think there’s another exponential growth
10:56
waiting with that decision.
10:58
- It’s also timing. You should probably take
11:00
something off the table, right?
11:03
But still keep your vehicle
11:04
unless you’ve found a better one.
11:06
You need to get out of what you don’t enjoy.
11:09
'Cause when you do what you enjoy, you (bleep) crush it.
11:12
And you feel alive.
11:14
She knows better than anybody, right?
11:17
There’s two types of marketing that are sucking your energy,
11:20
external or internal marketing.
11:22
External marketing is the time you’re spending
11:23
serving the customer and the client,
11:25
or maybe your internal clients.
11:27
Internal marketing is dealing with all the (bleep)
11:29
that frustrates you and pisses you off,
11:31
and if you’re spending so much time on internal marketing,
11:33
you have less for external marketing,
11:34
the business will not have the same value,
11:36
or, more importantly, even though the business keeps going,
11:38
you aren’t feeling the same value.
11:40
So, there’s only so much E.
11:42
I got a lot of it, you guys do too.
11:43
E meaning pure energy, but there is a limit
11:45
no matter who we are, no matter how strong you are.
11:47
So, you gotta say where is that energy gonna go?
11:50
And if there’s any mistake I used to make, by the way,
11:51
it’s to stay with people way too long,
11:53
'cause I’m a very loyal person, but what I’ve learned is
11:56
if I’m not loyal to the mission,
11:57
if I’m not loyal to the best players
11:59
by trying to stay with somebody,
12:01
if you’re gonna play with Michael Jordan,
12:02
you better be (bleep) ready to play.
12:04
Otherwise, go play somewhere else.
12:05
Nothing wrong with you not wanting to give
12:07
the same amount as I do, but you shouldn’t be on this team.
12:10
Find somebody that loves to deliver as much as you do
12:12
on the marketing like Dean said,
12:14
it’ll be a different game for you.
12:16
- As a consumer of your content,
12:18
I listen to every podcast that you release
12:20
and I can hear you just trying your best
12:23
to squeeze in that time
12:25
on your drives to work, or wherever it can be,
12:27
and it’s always gold.
12:29
I always do kind of leave those episodes
12:31
thinking like, "What if Russell just had more time
12:35
“to create, to write, to do what, frankly, you do best?”
12:40
And so, I think that chairman is a really interesting role
12:42
for somebody like you. That was cool.
12:45
- [Tony] Give him a hand.
12:46
(applause)
12:48
James.
12:49
- Well, thank you both so much.
12:51
I feel like I’ve already gotten so much.
12:56
(calm inspirational music)
13:03
- [Russell] Yeah, I think a lot of entrepreneurs
13:05
they start their businesses because
13:07
they’re passionate about a thing.
13:09
I’m a great photographer,
13:10
or I’m a great designer, whatever.
13:12
They get into because of the passion for the thing
13:15
and then you have to learn all these businesses
13:17
to be able to support the art.
13:19
And I think it’s interesting how we all eventually
13:22
have to become the CEO of our business
13:24
because we’re the ones who are the most passionate.
13:26
We get stuck in the CEO role because that’s where
13:29
you need to be to drive the ship,
13:32
but a lot of times that’s what then makes it
13:33
so you don’t even spend time with the art.
13:35
And then you start, in some cases, resenting it.
13:39
It shifts really quickly from being an entrepreneur
13:42
to back to being a job.
13:44
It’s kind of the opposite reason
13:45
why most of us got into this business.
13:48
I’m not exactly positive what I’m gonna do.
13:52
For sure, what I’m gonna do is I’m gonna
13:53
try to have an inventory of myself
13:55
to really sit down a bit and think
13:56
what are the things that I love?
13:57
If I was to design my perfect week,
13:59
what would that look like?
14:01
If I was to design a perfect month, a perfect year.
14:02
I think a lot of times, we don’t focus on
14:04
architecting that and designing it,
14:05
so instead, come to the office everyday and it’s like,
14:06
"Ah, there’s a whole bunch of fires.
14:08
“What fire do I put out first, second, and third?”
14:10
Instead, it’s coming back so, "Okay,
14:11
“who’s the person who can be in charge of the fire?”
14:14
If I was to build this from ground up right now
14:15
with only put myself in spots that
14:18
they give me most passion and fire and excitement,
14:20
like what would those be?
14:21
Almost like writing your own job description
14:23
for your own job.
14:24
This is my job description, I do this, I do this,
14:25
I do this, I do this.
14:26
And then make a job description
14:27
except you don’t like as much.
14:29
And take that job description,
14:30
like who’s the person that wants this job?
14:31
'Cause there are people who love it.
14:35
I phone up my funnel building team, I’m like,
14:37
“You guys are so lucky.”
14:38
I have to go have a meeting with so-and-so and
14:40
you get to build funnels, I love it,
14:41
I love sitting down at a whiteboard and architecting,
14:43
and figuring out the designs, the branding, the logos,
14:45
the hook, the author, the copy.
14:47
Like being in the middle of that,
14:48
and when it’s done you see the funnel
14:50
like how beautiful it is.
14:51
I love that part of it.
14:53
And the second part I love is getting that ah-ha moment
14:55
for other people like when they’re like,
14:57
“How would a funnel work for me?”
14:59
And you explain it to them all someday like they get it.
15:01
There’s something about that.
15:03
That’s the other part, so
15:05
I think it’s understanding who are the people
15:07
that are obsessed with and love the things that I don’t
15:10
and let’s give those things to them
15:12
and let me just do what I love.
15:15
(“Miffed” by Tom Rosenthal)
15:17
♪ Oh it’s been a ride ♪
15:18
♪ I think I have survived ♪
15:21
♪ But I don’t know ♪
15:23
♪ I’m miffed without your love ♪
15:25
♪ Oh it’s been a ride ♪
15:27
♪ I think I have survived ♪
15:29
♪ But I don’t know ♪
15:32
♪ I’m miffed without your love ♪
15:34
♪ Oh it’s been a ride ♪
15:36
♪ I think I have survived ♪
15:39
♪ But I don’t know ♪
15:41
♪ I’m miffed without your love ♪
15:43
♪ Oh it’s been a ride ♪
15:45
♪ I think I have survived ♪
15:48
♪ But I don’t know ♪
15:50
♪ I’m miffed without your love ♪
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