Simplifying And Sexifying Your Message

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey what’s up everybody so Brunson and
00:02
welcome to marketing seekers podcast
00:03
Saturday and getting ready for the big
00:06
funky live event so the big question is
00:10
this power arch Brewers like us who
00:13
didn’t cheat and take on venture capital
00:15
for spending money from our own pockets
00:17
how do we market in a way the less
00:19
Hosking our products and our services
00:20
and the things that you believe in out
00:22
to the world
00:23
and yet still remain profitable that is
00:27
the question in this podcast we’ll give
00:29
you the answers
00:30
my name is Russell Brunson and welcome
00:32
to marketing secrets everyone just
00:40
wanted to jump on I know that just last
00:44
week and next week I’ve been working so
00:46
much on presentations and slides and get
00:48
ready for a funny live I’m having done
00:49
many podcasts and just wanted to kind of
00:51
communicate and connect everybody cuz
00:53
I’m thinking about - I just so much
00:55
stuff happening and you know there’s a
00:58
lot that goes into events from the the
01:01
venue the people the speakers the like
01:06
there’s so much stuff the organization
01:07
the schedule the timing ly there’s
01:10
everything in so you know for the last
01:11
six months Tobin’s spending time doing
01:13
everything else and then now it’s like
01:14
it was two weeks away last week or ten
01:17
days away as of right now and so for me
01:19
it was like his last weeks like it’s all
01:20
about I need to get my presentations
01:22
done and it’s interesting like most I
01:25
know it’s weird most people who do their
01:28
own events nowadays they don’t they
01:30
don’t speak very much known events which
01:34
is weird to me doesn’t quite make sense
01:37
but that’s what people do a couple ones
01:40
went this year and they were great
01:41
events like nothing against that’s just
01:43
the the Pro Tour didn’t speak as much I
01:45
know I went to Ryan rands event which is
01:50
really really neat and I asked for
01:52
Mike’s do you nervous like what are you
01:53
speaking about he’s like I don’t speak
01:55
my own presentations I was like oh you
01:56
don’t like honey he’s like yeah my my
01:59
event I like to bring people in and then
02:00
I you know a little bit of speaking like
02:02
oh that’s interesting like and then I
02:04
was a grand cardones event and he came
02:06
and didn’t speak Harley doll either and
02:08
I was like man like I would die for the
02:11
client stage like grant cardones I’ve
02:12
been on stage
02:12
20 hours a day every single day like
02:14
just leveraging that cuz that’s like
02:16
such an important thing you know I mean
02:18
and then if you look at its different
02:23
ones I don’t know but for me it’s like I
02:26
feel like I know that like when in a
02:29
traffic conversion when it first came
02:31
out I used to go collect hearing Ryan
02:33
and Perry speak vocals guys are geniuses
02:35
and I love hearing from him and his
02:38
traffic conversion grew they started
02:39
speaking less and less and less now I
02:40
think the last T and C I like 50 60
02:42
speakers and they may be spoken once
02:44
each I was just like I don’t even say
02:46
worth me going in works like I wanted to
02:48
hear from them right I thought the
02:49
people have got tons of longevity I’m
02:51
like Tony Robbins I mean it says events
02:52
he’s onstage for 50 hours in a weekend
02:55
right and I just like I feel like I
02:57
don’t know I always want to be that I
02:58
want to be the one it’s inside of it so
03:01
because of that like for this event I’ve
03:03
got six presentations I’m creating and
03:05
of course I’m not so many things make it
03:06
you know I don’t just want to go off my
03:08
head like I want to make these impactful
03:09
and emotional and like strong so every
03:13
presentation like the design I’m
03:14
spending on each one is just that alone
03:16
is amazing and figuring out and the last
03:18
podcast talked about finding out the
03:19
hook and the headline and the the
03:21
framework and it’s been a week me just
03:23
doing that on the six presentations I’m
03:24
about halfway through or the frameworks
03:26
which is sacks let’s trying to get all
03:28
done this week so next week I could work
03:30
on slides but as I was doing this I was
03:33
trying to think and I’ve been you know
03:34
talking a lot of people on my team
03:36
people they meant a lot of people just
03:37
trying to figure things out and and it
03:44
thinks the reason why I’ve been
03:45
successful so I’m saying this for people
03:47
who are creating courses or content or
03:49
products or events or slides or
03:50
presentations or anything because I
03:52
think it’s it’s a it’s it’s a hint and I
03:55
hope that it helps cuz that’s the whole
03:57
point where I want to jump on here is I
04:00
wish you guys knew how much time I spend
04:02
trying to figure out how to simplify
04:04
concepts I think the the the biggest
04:08
thing that keeps me back from success
04:09
when they’re presenting is is
04:10
technobabble you know if you read the
04:11
expert seekers book I talk about
04:12
technobabble right like we use these
04:14
huge vocabularies my vocabulary is very
04:17
simple it’s very easy and I’m always
04:18
trying to simplify like if you look at
04:20
these standing white boards here and
04:23
here those who were watching and here
04:25
and here and
04:26
this is and then I’ve got papers all
04:27
over the ground here this is like me
04:29
taking a concept and like mapping it
04:31
riding it out writing again and again
04:33
and again trying to simplify so so
04:34
simple like I can explain to my kids so
04:36
simple I could understand it and I don’t
04:40
think people spend the time like if you
04:41
knew like it’s it’s Saturday night at
04:43
six twenty four pm I’m sitting here
04:44
trying to simplify this one section of
04:46
presentation because it’s like it needs
04:47
to be so simple people understand it I
04:49
think that instead we we think that
04:52
we’re so smart and we use our
04:53
technobabble and are learning to show
04:54
how intelligent we are but all it does
04:57
is it alien AIT’s the audience and
04:58
pushes them away from you and so I think
05:00
that’s one of my superpowers but it’s
05:03
not something that is magical it’s me
05:05
sitting here for 10 hours trying to
05:07
figure out one presentation have
05:09
simplified make it simpler and simpler
05:10
and simpler tell us tell it’s simple and
05:12
so for all these Roderick I’ve spend
05:14
more time on that try to simplify things
05:16
simplify your vocabulary pull the hook
05:18
pull the big words out and pull the
05:20
complex things out see if you can
05:21
explain what you’re doing in a doodle
05:22
graph if you can’t then it’s too complex
05:25
and and I was like well my mind’s yeah I
05:30
can do that minded doodle graph like oh
05:31
you could like when when I we said we
05:35
did a thing in a network marketing
05:36
program a while ago and they wanted me
05:39
to do a video explaining the comp plan
05:41
and and it was way over my head anyway
05:44
right so I had John my team go through
05:45
and he watched like I don’t know it was
05:48
like 12 plus hours of video of people
05:51
explaining the comp plan from the
05:52
lawyers and the marketers all sorts of
05:54
stuff and he went through and he tried
05:55
explaining to me took like four or five
05:56
hours to me explain to me and then I had
05:58
it on all the thing on the whiteboard
05:59
and I was like okay how to make this
06:00
simple and took me out two or three days
06:02
a simplifier point was just like oh
06:03
that’s really really easy and so I just
06:06
want to I don’t know for you guys who
06:09
work and this is kind of to the audience
06:11
who’s presenting and experts and things
06:12
like that like they first off continue
06:16
to publish your stuff like that’s that’s
06:17
one big key on put out there I don’t I
06:20
don’t know your your your longevity of
06:22
you as a person as a personality I think
06:26
has do you think how much time you put
06:28
out there now at an John that like very
06:32
strategic I get my events I spent a lot
06:34
of time people coming there I don’t
06:35
speak him any other people’s events
06:37
anymore because I want I also want to be
06:38
the guy who’s that every
06:39
man speaking cuz it yeah you lose like
06:42
your use your you know supply-and-demand
06:44
type thing there but my own event I want
06:46
to be the one there I want to make it so
06:47
this is a venue people come to in it
06:49
they’re gonna come cuz like I’m gonna
06:50
hear six whole new presentations from
06:52
Russell that I’ve never heard before
06:54
he’s never talked about in podcast it’s
06:55
just like this unique thing and I want
06:56
to give that experience people and so I
06:58
think if for your own things like do
07:00
that kind of stuff like be willing to do
07:02
it the second is simplify things as much
07:03
as you can and then third is like how to
07:06
teach this but how do you like try to
07:07
make things sexy like I could have said
07:09
like this presentation is how to get
07:11
traffic to your website you know or how
07:13
to increase your social media profile me
07:15
or whatever but instead we made it sexy
07:17
it and I read these headlines to you
07:18
guys you’re in last cement you know like
07:21
conversation domination how you get your
07:22
dream clients addictively binge-watching
07:24
you and every platform the day or live
07:25
on warning suppress approach is only for
07:27
those who truly believe in their message
07:28
you look at that and you’re like okay
07:30
that’s you know that’s a cool headline
07:32
Russell but like we sat here for like
07:34
three hours going back and they try to
07:36
make it easier so for you like you got
07:40
to put the time in to simplify your
07:42
message and make it sexy figure out the
07:43
hook like spend time doing that I wish I
07:47
wish you guys can all get a glimpse of
07:48
how much time I spend on that part of it
07:49
because I don’t think people blue I
07:51
don’t people understand that they just
07:52
they put something together and go out
07:53
there and it’s like no that that’s
07:57
that’s the valuable part that’s what
07:58
makes you valuable to your audience is
08:01
your ability to go through and collect
08:03
information ideas and things like that I
08:05
did a podcast before about how you know
08:07
your job is to think for a lot of other
08:08
people like you’re doing that and then
08:09
bringing it back somebody in a simple
08:11
format they’re like oh oh cool I could
08:13
actually do that right so that’s what
08:15
your job is to do you’re curating all
08:16
this stuff then bring it back in the
08:18
most simple form possible to give it
08:19
people but you got to spend the time
08:21
doing it you put in the energy the
08:22
effort to think through those things for
08:24
them simplify them and give them in a
08:26
way that they can do it and I don’t how
08:27
to teach that other than I want you to
08:29
be aware of how much time I spend doing
08:31
it because then you might realize like
08:32
oh well I don’t spend any time doing
08:33
that maybe that’s my problem maybe I
08:35
should spend a Saturday here in my
08:37
sweats in my office just thinking
08:40
through how to simplify this for people
08:42
because it’s it’s meant the world to me
08:44
and I think it’s helped me to build an
08:46
audience and get followers people
08:47
listening to because I’ve been good at
08:49
that so I hope it helps I don’t know
08:51
mother best in the world I still talk
08:53
too fast
08:53
and mumble I’ve all sorts of quirks and
08:56
and things that are strained I know some
08:59
people don’t like me at all which is
08:59
totally cool that’s what I’ve been good
09:02
at and it’s it’s helped a lot of people
09:03
and so yeah okay my books talk I’m
09:06
stickers expert seeker so not my
09:07
original ideas it’s me reading a billion
09:09
things trying on just stuff and then
09:12
putting into a format that’s as simple
09:13
as possible and that’s why I doodle
09:15
things out like kind of doodles you can
09:16
like oh there’s the doodle that’s that’s
09:18
what he’s thinking and so fuse figuring
09:20
out simplify simplify simplify cut out
09:22
the technobabble make things sexy make
09:24
things interesting spend that extra time
09:26
to do that because it’s worth it okay
09:28
and if I can do that for six
09:30
presentations in a two week period of
09:31
time and that’s doing it for all of them
09:34
plus then creating slides for all of
09:35
them on top of everything that’s the
09:37
Memphis event I guarantee you’ve knew it
09:38
with one presentation or with you know
09:40
your your your perfect webinar you’re
09:42
doing you know I’m guessing a lot of
09:44
times if your webinars aren’t converting
09:45
cuz you’re too complex simplify the
09:47
story simplify the process and the
09:48
filings for people so they get in make
09:51
them sexy make looks good make that make
09:54
it intriguing and curiosity-driven
09:55
because those are the those are the keys
09:57
so anyway that’s it you guys I’m gonna
10:00
get back to work I gotta make this thing
10:01
sexy and simplify it so hopefully some
10:03
nights and some time today and go take a
10:05
nap
10:05
alright appreciate is all those who come
10:07
in for knocking live I cannot wait to
10:08
see you it’s gonna be amazing and
10:10
hopefully this event will change your
10:12
business but more importantly I want to
10:14
change your life so I’ll see you guys
10:15
there
10:15
bye everybody want more marketing
10:18
secrets if so then go get your copies of
10:20
my two best-selling books book number
10:22
one is called experts secrets and you
10:24
get a free copy at expert seekers calm
10:26
and book number two is called dot-com
10:28
secrets and you get your free copy at
10:30
calm secrets.com inside these two books
10:33
you’ll find my top 35 secrets we’ve used
10:35
to become the fastest-growing non VC vac
10:38
SAS startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.