Stephen Larsen, Funnel Hacking Secrets From Mr. X (Russell's Behind The Scenes Funnel Builder)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave wood work today you guys are
00:21
in for such a treat I’m super super
00:23
excited today because today you get it
00:26
kind of see behind the scenes of how
00:27
Russell actually gets everything done
00:28
that it gets done
00:30
you have the opportunity of meeting a
00:31
mr. Steve Larson Steve welcome but hey
00:34
how’s it going man good to be here so
00:36
happy to have you so I’m so excited this
00:38
is it’s been fun for me I just so just a
00:41
little background here before I dive in
00:43
I like us don’t know Steve and that’s
00:45
why I wanted to because media this is
00:47
the guy who actually is creating and
00:48
doing all of Russell’s funnels on the
00:50
back end he works literally his desk is
00:52
right next to Russell’s so when
00:54
Russell’s need something boom right
00:55
there he gets it all done form so I’m
00:57
really exciting it’s been fun for me
01:00
just getting know Steve moving up here
01:02
to Boise now myself and Steve’s been
01:04
with us now for how long it’s been it’s
01:06
only been four months actually good it’s
01:08
been flying that’s awesome yeah I’m
01:10
gonna let you tell your story just a
01:11
minute I just wanted to uh again thanks
01:13
Steve for taking the time to be here
01:15
also he’s been a great example of my son
01:16
Shama
01:17
Jana just got off from serving a
01:19
two-year mission for our church and was
01:20
here in the office with me he’s going to
01:23
be doing something yeah in fact my son
01:25
is actually one who does all my
01:26
transcriptions all the show notes and
01:28
all that kind of stuff so Chambliss of
01:29
one enjoy answers listen to this
01:31
he’s the man who actually puts this all
01:33
together so it was fun for me to have
01:34
him get to know you and he’s next he’s
01:37
really cool I’d like to man I could work
01:38
like Steve doesn’t happen it was really
01:41
cool because here you got a 20 year old
01:43
young man who’s trying to kind of figure
01:45
out what he’s gonna do next days looking
01:46
at someone like yourself and Russell and
01:48
it was just a real honor to me to have
01:49
meet you so thanks to you BAE I
01:51
absolutely used the man who’s really I
01:53
was that actually that he went to
01:54
college just defer that traction just
01:57
stay here man
02:06
so tell us a little bit about you as far
02:09
as how did you get involved with
02:10
clickfunnels I know your story but no
02:11
one else does so how much you kind of
02:13
tell what happened sure sure so um man I
02:17
don’t even know where to start it it’s
02:18
just been a big just one thing after
02:20
another I’ve always believed that you
02:21
just go go go and then as soon as you
02:23
don’t know what to do then you start
02:25
reading then you go to youtube then you
02:26
learn stuff but like because for a long
02:29
time I kept reading all this stuff and
02:30
it’s too much info and you don’t end up
02:32
making any decisions and you just read
02:34
the next book and so I I II everyone out
02:37
there just take what I’m about to say
02:38
with a grain of salt but like don’t read
02:40
too much you can read too much so the
02:46
moment I stopped though that’s when good
02:48
things started happening but no so I I
02:50
actually kind of got my start in
02:52
door-to-door sales I was a daughter a
02:55
sales guy you know growing up I I did my
02:58
dad was huge tech guy he’s an executive
03:00
at IBM and we built like networks inside
03:03
our house and it I mean it was totally
03:05
nerdy right zeros and ones flying all
03:07
over the place but it was a lot of fun
03:09
though to realize like whoa you know I
03:13
actually like this stuff you know dad’s
03:15
actually cool weird you know and and uh
03:19
but anyways I got the door sales and and
03:21
and I was good at it and I go obviously
03:24
house to house knock on the door and and
03:26
I remember one day you know there’s a
03:29
lot of rejection that happened and I was
03:31
looking around thinking like well how
03:33
else could I do this you know but then
03:35
they teach you you know don’t don’t
03:36
question the system stick to this
03:39
correct you know just you know pound the
03:42
pavement and I we were driving out one
03:46
day and I’m looking at all these
03:47
billboards and I was like man people
03:50
call those billboards asking for
03:53
information and and buying it’s like I
03:55
wake up every morning trying to take
03:57
people’s money who was not planning on
03:58
giving company how can I switch that and
04:01
so I started putting all these ads up
04:03
online just free Craigslist you know ksl
04:05
different places like that and my phone
04:08
started blowing up and I started getting
04:10
all these phone sales and my boss is
04:12
like what the heck you do and how is
04:13
that happening I was like truthfully I
04:15
have no idea and I wasn’t doing legally
04:17
so this government was calling
04:19
we say anything wait what you are all
04:21
right you know and it’s like I don’t
04:23
know what I started but it was kind of
04:24
crazy so the semester ended and as like
04:27
there aside the summer and I’m winning
04:28
the next semester college I was like man
04:31
I I got a I gotta figure out more about
04:33
what was going on there like how did I
04:35
do that what school and I started
04:39
building ebooks and I was so excited is
04:42
the first time ever made an e-book in it
04:43
that was um I was WordPress days those
04:47
pre clickfunnels days I spent two whole
04:50
days trying to get WordPress to act like
04:52
a squeeze page and because I’m not a
04:54
coder or programmer and then I always
04:56
shocks people you know but I win and I
04:59
created this ebook and put it out and no
05:02
one came and I was like oh people are
05:03
gonna die have a Facebook page
05:05
don’t worry people are gonna come and no
05:07
one came and no one came I think I got
05:10
like five you know likes four people are
05:15
just feeling bad for me you know on the
05:16
page and things anyways his is funny
05:19
that’s kind of how it started is one day
05:21
I just stumbled into Russell Brunson
05:22
because I was just literally was
05:24
googling how the heck do you send track
05:26
to places anywhere and I ran across
05:30
Russell’s calm secrets X course and the
05:34
whole day’s a way of the wave school
05:36
yeah and that’s kind of how it began
05:39
I well I can tell you that was funnest
05:43
for me was when my son was sitting here
05:44
in my office and you kind of came into
05:45
you know action was really fun I’m
05:47
sitting in my classes and I’m funnel
05:49
hacking and I make more money my
05:51
professors are always saying I mean
05:55
starting school that so tell me how did
05:59
you get all from object or to door sales
06:00
to start your funnel hacking and you
06:03
know what people really want to know is
06:04
how in the world did you get the job
06:06
where you’re seeing right behind Russell
06:07
doing everything that he asked you to do
06:09
but you know I do want to dress that
06:10
also because I support is getting calls
06:13
asking how to get my job it’s happened
06:16
like five times I’ve been you’re like so
06:18
we’re just gonna clear the waters that
06:19
everybody all right that I’m not a wash
06:21
up
06:23
Heys though so I was actually I got into
06:29
my internet marketing class in college I
06:30
have a marketing degree and I got it for
06:34
this class man and it was so boring
06:36
because they were teaching the stuff was
06:39
like 10 years old like when the internet
06:40
came out you know publicly and yeah who
06:46
can tell me what a keyword is and I was
06:47
like oh my god handle this like this is
06:50
so bad and so I had started learning
06:52
what affiliate marketing is and I didn’t
06:54
know that I was drawing funnels at the
06:56
time because I this was kind of pre
06:58
right around the time where I found
07:00
Russell but hadn’t really gone through
07:01
his course yet and I drew out this
07:03
funnel you know I first I want them to
07:05
go to a squeeze page I’ll get their
07:06
email then I’ll take him over and I get
07:08
I found this Clickbank product and I
07:10
found how to send traffic crazy cheap
07:13
and we set my I went to the teacher and
07:16
I said hey look no offense but I would
07:19
rather you know put shards of glass in
07:21
my eyeball like this is awful I do not
07:23
wanna be here this is so bad and I said
07:27
I’m gonna do this instead I don’t want
07:29
to come back to class the rest of the
07:30
semester and he said yes and I was bored
07:33
so my buddy and I the rest of semester
07:36
we I was like right at the beginning we
07:38
never went back to that class for three
07:40
hours a day we held our own class just
07:41
trying to make money online and the
07:44
first morning we woke up and we have
07:46
broken even on our add cost I was blown
07:49
away well I was blown away that it works
07:51
but I didn’t know that that was such a
07:53
big deal either so I was like ah good
07:55
money Dixit and we just dropped and
07:57
walked away and I was like so for
08:00
everybody listening understand breakeven
08:03
is a Holy Grail yeah yeah so during that
08:09
time because I was in the middle of kind
08:11
of my marketing focus in school one of
08:16
the local schools local Paul Mitchell’s
08:17
like the hair company yeah came to us
08:19
there came to the professors there was
08:21
like hey look we need help with some
08:23
stuff could you help us out and they’re
08:25
like we got these two kids that are
08:27
doing crazy stuff we don’t even really
08:28
know what it is once you go talk with
08:30
them and so we ended up working with
08:32
eight Paul Mitchell’s in California and
08:34
two of them and I too
08:35
driving all the traffic and they came to
08:39
us and like we got a celebrity who’s
08:41
gonna get on TV in 36 hours can you
08:44
build them a website we’re like this is
08:45
pre click phones a website in 36 hours
08:49
what you’re asking and we stayed up just
08:53
bloodshot eyes bleeding from the
08:55
eyeballs and we got this thing done and
08:56
and this there right one of the rising
08:59
people was able to go mention the site
09:00
and and that kind of Asst when I realize
09:02
like it’s not just about traffic it’s
09:04
about conversions and I really started
09:06
diving into Russell stuff and then build
09:08
the funnels from there so this yeah so
09:13
it’s amazing it’s it’s the challenge is
09:17
understanding exactly because he
09:19
brilliant brilliant the challenge is
09:21
understanding what he’s visioning
09:23
envisioning and so the first like month
09:26
was really really excited tell me how I
09:28
got here but the the first month was
09:30
really hard for me because I was trying
09:32
to understand where his head was and
09:33
everything is like a going back to that
09:35
course what did he say there okay that
09:37
that’s what he’s talking about
09:38
oh I completely built the wrong funnel
09:41
and I build stuff out and he would just
09:44
destroy 90% of it and I go back and do
09:46
this and so that that’s the challenge
09:49
but it’s that’s what I want of it though
09:50
because you think so so let’s let’s go
09:54
back and how did you get sure sure so um
09:58
left my mother’s womb so I knew that I
10:05
needed to go to his event I knew I
10:07
needed to go I couldn’t explain it but I
10:09
had to go to his funnel hacker live
10:11
event and and the first event that he
10:14
had the funnel hacking live
10:16
my wife was do with our second child
10:19
like three weeks
10:20
around that time yeah she was devastated
10:25
when I said I wanted to go to it and so
10:27
I was like I didn’t think about that
10:28
it’s selfish of me so sorry I’m okay you
10:31
know I I didn’t go but the whole time I
10:33
I was building funnels for other
10:35
people’s 'unity said and and I was
10:37
helping these other companies in Florida
10:39
make you know another 60 grand from an
10:41
email thing here and this guy over get
10:43
you know I was helping other people do
10:45
and what he’s saying is working for free
10:46
and
10:48
I was like hey I’m gonna go you know try
10:50
and be a marketing guy for some other
10:51
company when I graduate you know as I
10:53
was in college still and anyways I got
10:59
to seeing Russell’s email come up about
11:03
the event the next one coming up and I
11:05
was like oh I gotta go to that I hadn’t
11:07
charged anybody money yet though so I
11:08
didn’t have any money and I was like how
11:10
do I get to this event and I found a guy
11:14
and I said I want to go to that event
11:16
I’m gonna build you a funnel and you’re
11:18
gonna pay for me to go to his event
11:20
you’re gonna buy my plane ticket and two
11:22
nights in that hotel and I’ll figure out
11:25
how to live while I’m there I just that
11:26
sounds good right so he’s like alright
11:29
so I go up this funnel and and he put it
11:31
out he bought the plane ticket that’s
11:32
little hair I got there I wrote a bike
11:34
around the tan of the town there I
11:35
didn’t have a place to sleep the last
11:36
night I stayed up the whole night the
11:38
last night in the hotel there we did
11:39
that funnel hacker live event
11:41
there’s just hustle and I just knew I
11:42
needed to get there and I and I got to
11:44
the event and there was just life
11:47
changing and I had walked up to the
11:50
registration table and and Mark
11:54
bangerter yeah yeah yeah two rooms over
11:57
right now I walk up any he’s like what’s
12:00
your name was like Steve Larson and he
12:02
goes are you that kid that’s pulling off
12:05
all that Star Wars ninja crap on our
12:06
software that no one else does I was
12:09
like with the water company I was like
12:16
yeah that’s me he’s like man hey get
12:19
this guy
12:19
get this guy a job application I was
12:22
like oh I’m graduating next Friday like
12:24
I’m going somewhere else but yeah I mean
12:27
yeah sure send it on over you know and
12:29
and throughout the rest of the event I
12:31
got you know three more offers three
12:34
more people at me don’t apply to work
12:37
here and so by the end of the event I
12:39
was like well shoot maybe I should just
12:41
do it all night and filled it out
12:44
Tuesday two days later I drove five
12:47
hours in the middle of finals my last
12:49
semester of college did the interview
12:51
and on the way back they called and said
12:53
hey you know do you want the job you go
12:55
sit next to Russell and I would build
12:56
everything and I was like I lost my
12:58
voice
13:00
as I was screaming my everybody I knew
13:03
ever knew me oh it’s just like did you
13:05
do you know these guys that’s and so
13:11
literally the day before graduation I
13:14
switched all the plans and and we just
13:16
drove the other way instead of Florida
13:18
we went to Idaho what happened
13:21
Congrats again we’re super excited out
13:23
of here I think when the main things
13:25
people really want to know is all this
13:27
cool Star Wars ninja stuff you’re just
13:29
referred to and all these fun things
13:30
that you’re learning for a person who’s
13:32
listening to this I mean obviously you
13:34
see couple things I want to point out
13:35
first of all is one things I love about
13:37
CD is there’s never an obstacle that’s
13:40
too big there’s never heard you can’t
13:41
overcome and you guys have to approach
13:43
your life the same way you got to be so
13:45
focused and so determined that no matter
13:47
what it is it can’t be a price it can’t
13:49
be it can’t be up anything like that
13:52
it’s just an excuse where there’s the
13:54
strong F will you will always find a way
13:55
and I think that’s one of things I loved
13:57
about hear your story getting to know
13:59
you and spending time with you is
14:00
there’s no matter what this you’ll find
14:02
a way and I think that it’s one that
14:04
things it’s made you so successful is
14:07
that focus determination I think is
14:09
people are listen to this I hope you
14:10
guys all understand you I don’t care how
14:12
many times you fail I don’t care how
14:14
many times you hit walls everything else
14:15
that didn’t work your way it doesn’t
14:17
matter you just pick it up and you keep
14:19
going and pulling your big-girl panties
14:21
your big-boy panties and just start
14:23
working and make it happen because
14:24
that’s how life really works and yeah
14:26
you’ve been a huge huge testament for
14:28
that I love working people who are a
14:31
players like yourself that’s what’s been
14:32
a ton of fun but with that said dive
14:34
right in tell people what are some of
14:36
the things they need to know about
14:37
building photos what’s what’s working
14:39
for you I mean you are like
14:40
state-of-the-art know what’s going on
14:42
right now so what are some of the things
14:44
they need to know they should be
14:45
implementing in their phones and
14:46
extractors you got a stuff getting lost
14:49
in details so a lot of times people want
14:51
to plan stuff and have it 100% all laid
14:53
out you know the whole thing before you
14:56
build it and that doesn’t happen here by
14:58
the way it never happens I have a stack
15:02
a huge list I got yellow yellow pad
15:05
legal pad half of its full of funnels
15:07
that we’re building right now I mean
15:08
they’re almost never done and like
15:10
anyway I don’t know it’s to say it like
15:13
you
15:13
can’t stop or you can’t get hung up in
15:15
so many details as you move along it’s
15:17
it’s more about oh there’s a peak in a
15:20
mountain over there what’s the first
15:21
obvious step walk towards it you know
15:23
just start going you know I’m sure
15:26
there’s a restaurant on the way I’ll
15:27
find food you know and it’s a little bit
15:29
it’s not they don’t care you just know
15:31
that you’re gonna fight figure out as
15:32
you go along and you gotta be humble if
15:34
you start thinking on how to do it I can
15:36
figure this all out of my own you know
15:38
then you’re gonna get hit by a semi on
15:40
the way but that is the whole approach
15:47
as far as ready fire aim yeah it’s part
15:50
of basically tattooed on all the
15:51
foreheads it’s now part of it’s done
15:53
but again Steve you’ve been an awesome
15:55
job at doing just that because one of
15:57
the things it’s really hard when you’re
15:58
working with a guy of Russell’s in
16:00
intellect and then is his just passed
16:02
and put things is you you want to be
16:05
able to get things completed you want to
16:06
look right and what we’re done you
16:08
understand that’s not typically how
16:10
anyone is super successful ever does
16:13
anything you know whether it’s Microsoft
16:15
whether it’s at work you launch you get
16:17
it out there we’ll talk about it find
16:19
out what’s wrong
16:20
test test test so again ready fire aim
16:22
and there another thing I want make
16:24
mention of it’s I was really cool so we
16:26
did a survey all the clickfunnels users
16:29
and you had the opportunity of going
16:31
through and saying okay out of all this
16:33
data this is what I’ve kind of gathered
16:36
and this is what matters most
16:37
yeah and it’s been in Chania I heard
16:38
about Russell’s podcast of the day we
16:40
were talking about in the office just
16:41
little yesterday
16:42
yeah and that was the link thing so
16:44
what’d you talk about why that is and
16:46
you weren’t a member as far as with like
16:48
the little button oh oh you’re talking
16:52
about the like the text below button
16:54
yeah yeah so we’ve we’ve been doing a
16:57
lot of cool stuff and John actually
16:58
found that one it we’re all kind of
17:00
searching for these nuggets you know
17:02
none of us 100% know what’s going on you
17:04
know so we’ll say whoa did you see this
17:05
we can do that now you know Skype it to
17:08
everybody we’ll all talk cool let’s go
17:10
do it you know but we is actually when I
17:14
was building the funnel for you so for a
17:18
funnel hacker TV that the second episode
17:21
yeah the survival started yeah yeah and
17:25
I was like head-butting my head on
17:27
I’ll just smack him the wall of my head
17:29
because I was working with Clickbank and
17:31
trying to get click Falls to integrate
17:33
with Clickbank and I’ve never done that
17:35
before and Russell’s like alright be
17:37
back by 5:00 hopefully it’s all done I
17:38
was like whoa we found out the only
17:47
reason we did that is actually because
17:49
they made me so they they said that
17:53
every thought every single button you
17:54
have to have it also in text below but
17:57
what’s funny is I was like Kay Johnny
17:58
let’s put some stuff on it was a hot jar
18:00
on there so we can track with heat maps
18:01
where people are going on the page he
18:03
came back and he’s like dude people are
18:04
clicking that thing like crazy way more
18:06
than the button and so we started
18:08
switching everything over to those links
18:09
and it’s been it’s Morgan point there is
18:13
hot darn calm you know great software it
18:16
does heat map tracking if you’re not
18:17
using on your sites
18:18
again it’s it allows you basically to
18:20
visualize where everyone’s mouse is
18:22
moving and clicking on their sites so
18:24
it’s kind of their eyes it’s
18:25
behind-the-scene red eye contacts cars
18:27
what’s happening so very cool very cool
18:30
and tells what are the types of cool
18:32
things should they one of the tips and
18:35
tricks can you tell us about fun hacking
18:36
or what you’ve done your experience that
18:38
you’re using sure sure so I I love fun
18:43
on hacking through that is my favorite
18:45
thing around I got in trouble I was in
18:46
college like I only graduated four
18:48
months ago and exactly when I say that
18:51
it’s not like it’s a long time ago I
18:53
just everybody knows like that was just
18:55
the way to go like I remember I think
18:59
our first kid was born have two kids and
19:01
I’m married you know and and my wife
19:02
feels she won’t want to go on a date you
19:04
know and and which is great and awesome
19:06
but I could tell she’s getting
19:08
frustrated the fact but I kept talking
19:09
about funnel hack and I was like it
19:11
makes so much sense like you don’t have
19:13
to go be creative first go funnel hack
19:16
somebody you know figure out where they
19:18
were you know the the path they’ve
19:20
already paved go do what they’ve done
19:21
and then you can go be creative like
19:23
this is amazing and I remember on the
19:25
date she wanted to watch a movie you
19:27
know send her apartment there whenever
19:28
and and just kind of hang out and I
19:31
secretly like pulled my laptop up
19:34
she obviously signed I don’t know why I
19:37
was trying to hide it but I like pulled
19:39
it up on the side and I pixel for pixel
19:42
cloned get responses homepage while we
19:46
were doing that and just to practice I
19:48
had never you know I just had the
19:49
software and I was like at the end of
19:54
the whole thing I turned it I was like
19:56
go check it out look what I did
19:57
she’s like oh yeah this is amazing I’m
20:01
not a coder programmer that my first
20:03
semester in college I was a CIT major
20:05
and the thing I didn’t like is that I
20:07
had to sit in front of a computer all
20:08
day and just code hard I wouldn’t I
20:11
hated it and it was awful and my dad’s
20:13
like how’s it going cuz that’s what he
20:15
does like this is the worst thing in my
20:17
life like I don’t ever want to do is
20:18
again you know and clickfunnels is nice
20:21
because it it takes away all the text
20:24
stuff to allow the entrepreneur to
20:27
actually focus on marketing and selling
20:29
and making a better product and when I
20:31
realize that when I saw it I grabbed my
20:33
buddy I said look clickfunnels has a two
20:34
week free trial we’re gonna build a
20:37
whole business and get customers in
20:38
those first two weeks so we can pay for
20:40
it well Fran so that’s what we did we
20:41
built a company called fixed insurance
20:43
calm and I stayed up for two straight
20:46
weeks in a row just like I kids at home
20:48
crying it was like very well be home
20:50
like in two weeks okay I hid on campus
20:54
they lose these box seats up by the
20:56
stadium and there were these a little of
20:59
rebellious spirit all right and the back
21:03
doors were always locked but the windows
21:04
they always had open so I watched for
21:06
like the security guys are walking
21:07
around and I would jump the wall and
21:09
hide inside the box seats and just stay
21:12
there the whole night because the
21:13
building closed and funnel hack and
21:14
listen to us is stuff and like so we
21:16
build out this whole business in two
21:18
weeks doing that and got customers on
21:21
stuff and click funnel starting and pay
21:22
for like this is amazing what can we go
21:24
do next you know it’s just it’s kind of
21:26
more that mentality I feel like that
21:27
people kind of lack is they want to take
21:32
forever to do stuff in it and I don’t
21:36
mean that a bad way no I do I think it’s
21:39
it that you have to understand it just
21:40
get it done
21:42
just KITT speed is critical to you your
21:45
success you have to scout and do it just
21:47
go do it like design is not what sells
21:49
stuff like it you don’t need to worry
21:51
about it being pretty you don’t need to
21:53
worry about all these things being in
21:54
place and stuff like that that makes it
21:56
it does help conversions it does but
21:58
ultimately you need a headline and a Buy
22:00
button that’s really it and you can just
22:04
launch and launch the launch and launch
22:05
and the speed is what really matters in
22:07
this business fantastic
22:09
well with that said we got just recently
22:12
Church you’re now running and before I
22:15
do that real quick fingers for those who
22:18
were just heard with Steve said I wanna
22:19
make sure you guys understand one of the
22:21
best ways to learn clickfunnels is
22:23
literally to go and funnel hack and
22:25
instead of doing it for your own product
22:28
do like Steve just it where you let me
22:30
go and copy work very pixel per pixel to
22:33
see if you can create the same image
22:35
that’s exists on another site I don’t
22:37
care take any cyber yeah you’ll develop
22:39
the fastest tech skills and click files
22:41
doing that thing anything else and then
22:43
you’ll feel confident to be able to go
22:45
out and actually apply yourself to your
22:46
own product so take a day make it happen
22:50
but I sort of tell everyone to do it is
22:53
a anyways like people would keep
22:57
reaching out and asking this sometimes
22:58
we’re talking about I just want to put a
22:59
little nugget in like seven people in
23:01
the last two days have asked me this
23:02
question and and the question is like
23:04
okay how do we get it started and
23:06
clickfunnels it’s like go find a
23:08
business that you’re interested in
23:10
number one like an industry go find
23:12
whoever’s crushing it in there and then
23:15
don’t don’t model copy straight up copy
23:17
all of it don’t go sell it you know
23:19
don’t don’t be unethical anything like
23:21
that but just for your own education
23:22
copy it but make the funnel work put the
23:25
email sequences and all the automation
23:27
all of the payment processors as if
23:29
you’re gonna launch it I have an MLM
23:31
funnel in the marketplace that’s selling
23:32
like hotcakes that I was not planning on
23:35
selling it but it’s because of that
23:37
process that I went through and I final
23:42
act a guy and I made sure that that when
23:44
I made sure I wasn’t copying or anything
23:45
but I was monitoring him I recreated his
23:47
course put all together and then when
23:50
the time came that I could go actually
23:51
start asking people for money I could
23:53
point back and say look at all the
23:54
things I did you know they people
23:55
money way too fast with it just just go
23:57
start making stuff we’ve talked about
24:01
working for free for the longest time
24:03
ask yeah conversation my son today so oh
24:05
cool it was that kind of fun having that
24:07
conversation but with this I might jump
24:08
right into yeah when main projects the
24:11
Stephens in charge of right now Steve
24:12
runs everything behind funnel you so
24:14
following University and again you can
24:16
get to it go to from Oaxaca radio.com
24:19
forward slash funnel you you’ll be able
24:21
to get right into it well kind of talk
24:23
about all that you’re doing behind the
24:25
scenes here because following you is
24:27
probably the best ways of being able to
24:29
truly fun will hack something so give
24:31
them a little commercial or follow you
24:33
and then since you get paid on it yeah
24:35
and the other thing is talk about what
24:37
is you’re doing behind in front of you
24:38
and how it’s all working
24:40
sounds good so finally was created
24:42
because so that’s actually the project I
24:45
came in on my first week was funny
24:49
that’s what I met you yeah and that’s a
24:51
good week but I came home that week and
24:52
I was like oh holy crap I thought my
24:54
wife babe this is nuts like I it’s a
24:56
more than I thought it would be and I
24:58
can’t handle it it so what is amazing my
25:00
brains gonna explode it’s so cool but
25:02
funnel you is the reason it was made is
25:05
that it’s it’s like think of all the
25:07
products Russell’s made in the past they
25:10
have to do with short cutting learning
25:11
and just crushing it right into one
25:14
product I it is it’s easily the best
25:16
offer I feel like he’s ever made because
25:20
inside of it you know you’ve got the
25:22
black card in there
25:23
it’s loaded with just tons of home study
25:25
courses and by the way a little trick
25:27
everybody watch everything in Chrome or
25:29
in QuickTime 7 at two times speed itself
25:32
it’s so much stuff I’ve been doing that
25:34
for years podcasts everything from
25:36
Russell when I saw him at the event his
25:38
voice sounded weird to me because I’d
25:40
listened to him a two times to me so
25:41
long like Russell’s like 10 times be for
25:45
normal people know so funnily you
25:51
finally you though is it’s a membership
25:54
site and what we do boom right there but
25:57
we found out it’s got three funnels that
25:59
have made ninety-eight percent of all
26:01
the money from it for him
26:03
crazy crazy yeah absolutely incredible
26:06
and so you get that book for free
26:08
okay the shipping
26:09
you get the black card and then you also
26:12
get the issues right yeah monthly
26:15
there’s a newsletter and that’s why what
26:17
you got talked about because that’s the
26:18
cool thing behind now stuff that you’re
26:20
doing so first of all if you don’t have
26:22
this you have to go get it for those of
26:24
you guys are listening you can’t see
26:25
what we’re talking about this year is
26:27
the final stacking the three core
26:28
funnels I’ve done a podcast on each one
26:30
be separately big again tripwire the
26:33
webinar funnel in the high-ticket sales
26:34
file finally the university is we
26:37
created that book basically I go and
26:39
take a look at all the files over the
26:40
last two or thousand thousand created
26:42
broken down that Stephen said
26:43
ninety-eight percent of all focus on
26:45
those three files but the great part
26:47
that Steve’s doing right now is each
26:49
each month is if each month rent each
26:52
month yeah he’s gone each month
26:54
basically what still goes through and he
26:56
photo hacks two separate funnels and
26:58
then Steve has the opportunity of
27:00
actually creating those funnels into a
27:01
share funnel then you get it you so I’m
27:04
all excited about only using one of
27:06
favorite products and the fact you’re
27:07
involved with it it’s like even ten
27:09
times better
27:09
I made steal your thunder but tell me
27:11
the word out about what it is for them
27:13
yeah yeah let me see one second let me
27:17
grab something make sure you guys
27:21
understand sorry about that
27:23
you get issues basically each what are
27:26
we doing where you have something in the
27:28
mail in addition to that you get all the
27:30
archive issues as well we’re two funnels
27:32
get funneled hacked all the psychology
27:34
of a strategy all that kind of stuff is
27:36
talked about and then Steve goes behind
27:37
you he creates that sheriff on a link
27:39
for you yeah yeah so well this is what I
27:41
grab so we’ll go through and Russell and
27:44
I kind of it’s gonna block all the light
27:45
here but we go through and we say okay
27:48
what are the funnels or what are the
27:50
major issues we’re seeing with people as
27:51
a community right now so if you want to
27:53
know how help right now how to help your
27:56
business funnel you is the best thing
27:57
you can do to get in and so we’ll go hey
27:59
you looks like people are really
28:01
struggling with their local businesses
28:02
people have local business they don’t
28:04
understand that you can have it online
28:06
besides offline right or the vice versa
28:09
looks like people are not doing anything
28:11
off wine and we found through the
28:13
surveys and most people people make the
28:15
most money with the click funnels or in
28:17
this business in general are online and
28:19
offline at the same time and so our goal
28:21
is to kind of take a
28:23
the curtain you know it’s exposed the
28:25
man show the man behind the curtain
28:26
right and so what we’ll do is we’ll go
28:28
through and we’ll model out and funnel
28:30
hack they don’t always look this good by
28:33
the way so don’t you guys who are
28:35
listening not watching what Steve has
28:37
there is it more basically two feet by
28:39
three feet products University of guns
28:41
and basically he went through and fun
28:44
fact that entire funnel and then broke
28:46
it down step-by-step as far as what’s
28:48
working what’s not working keep dying
28:50
yeah absolutely so but what we’ll do is
28:53
Russell will get a you know camera even
28:56
just an iPhone sometimes and and just
28:57
say alright let’s walk through the
29:00
secrets that looks like each of these
29:02
steps has in this funnel so we’ll start
29:04
with the sales page and we’ll move
29:05
through and say all right man that’s
29:07
that’s fantastic that’s a good idea that
29:09
we didn’t know that we should do that
29:10
kind of thing when we’re building a
29:11
product in this type of industry we
29:13
should make sure we include that you
29:15
know then we’ll go down the next step
29:16
and and do that for the whole funnel go
29:18
wow look at this crazy a little trick
29:20
this guy’s probably make it an extra you
29:21
know twenty percent a month on that
29:23
thing that’s amazing and so we’ll go
29:25
through and watch for your industry or
29:27
or how you up so you can apply these
29:29
cool ideas and it’ll immediately just
29:31
bump your business you already know
29:33
enough to make a lot of money it’s
29:35
telling of some of that yesterday yo you
29:36
already have the knowledge but it’s
29:39
organizing it and so funnily you is cool
29:41
because we take a shirt we take a funnel
29:43
we break it down I’ll go build it and
29:45
then members get to go just download the
29:47
funnel they can they’ll take it
29:49
immediately it’s amazing it’s crazy be
29:50
go crazy people charge like five ten
29:52
grand for that so very cool yeah well
29:55
Steve tell me the crazy thing about what
29:58
you’ve got going right now is it’s not
29:59
just all the stuff you’re doing for
30:01
Russell you got some things on the side

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