Steve Olsher, Ultimate Guide To Podcasting

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to the funnel hacker radio I’m your
00:19
host Dave Woodward today you guys are in
00:21
for a super treat you have the
00:22
opportunity have a dear friend of mine
00:23
Steve ulcer on so Steve welcome glad to
00:26
have you here today
00:27
any moment thanks for having me great so
00:30
Steve the chairman and founder of liquor
00:32
calm and online pioneer basically
00:33
launched on coffee serves electronic
00:36
mall back in 1993 he’s got crazy crazy
00:39
success as far as New York Times
00:40
bestselling author of what is your what
00:41
discovered the one amazing thing you
00:43
were born to do and author the business
00:45
technology book of the year Internet
00:46
profits the world’s leading experts
00:48
reveal how to profit online
00:50
he’s also the host the number one rated
00:51
radio show and podcast reinvention radio
00:53
of which he’s been kind enough to have
00:55
Russell on recently and he’s also an
00:57
international keynote speaker is an
00:59
in-demand media guest disappeared on CNN
01:01
The Huffington Post entrepreneur on fire
01:02
and countless other media outlets
01:04
including funnel hacker radio now so
01:06
Steve super excited to have you on but
01:08
thanks man I am super excited to be here
01:10
so let’s kind of dive right into you
01:14
know the great thing that I have Steve
01:15
on he’s got such vast experience again
01:17
25 plus your entrepreneur I mean that’s
01:19
you’ve been around a long time see
01:21
that’s pretty damn cool and it makes me
01:23
very older very wise but probably not
01:25
both well what I’m going to just dive in
01:30
as far as take a looking at 25 years
01:32
worth of being an entrepreneur one of
01:36
the main things you’ve really obviously
01:37
done extremely well at and that’s you
01:39
know building relationships and helping
01:41
people understand the importance of that
01:43
you know one of these we were kind of
01:44
going back and forth it with us a guy of
01:46
your experience has so many different
01:48
things you could talk about it you know
01:49
20 25 minute episode you know how to
01:51
find out what’s best and I think you
01:53
know the part I like most of what you
01:54
were saying is really the key to to your
01:57
success that I skew it so tell me what
02:00
really is kind of the key to most of
02:01
your success before I hope to tell you
02:04
though so I’m here hoping you were just
02:07
good tell me man it’s a really good
02:10
question man and I think reality is
02:14
twofold number one just recognizing that
02:18
what you think you know is potentially
02:23
dangerous in other words you just need
02:25
to simply and this is what I do and I
02:28
recommend this for other people as well
02:29
I just simply I recognize that I am
02:32
going to be a student you know I just
02:36
really do believe that everyone has
02:38
something to teach and I don’t believe
02:42
that I have all of the answers to any
02:45
conversation or any business related
02:47
topic and that there are different ways
02:49
of doing things and frankly I think just
02:51
being willing to say hey I probably
02:54
don’t have all the answers here has led
02:57
me to answer that I would never have
02:58
found otherwise right so I think it’s
03:00
definitely a big thing to be said for
03:03
just being willing to be a perpetual
03:05
student doesn’t mean that you shouldn’t
03:07
implement I mean obviously nothing
03:09
happens until you implement but I do
03:11
think that implementation at least
03:14
strategic and successful implementation
03:17
is really going to be a reflection on
03:21
understanding what is working now right
03:25
just because something worked for you a
03:27
year ago or six months ago it doesn’t
03:29
necessarily mean that it’s going to
03:30
translate into working right now and so
03:33
I that’s why I listen to shows like this
03:35
man you know so that you can really just
03:37
stay current on what’s new on what’s
03:39
next and I and I think so long as you
03:41
understand where things are going and
03:43
you don’t put you just don’t put your
03:45
head in the sand about that I think
03:46
you’re going to be in in decent shape
03:48
there and and then the second thing is
03:51
it just really be willing to to look
03:56
that and to fail because I think at the
03:58
end of the day here a lot of us put so
04:00
much credence and put so much stock in
04:02
what it means to fail and for me failure
04:04
is I just kind of look at it as failures
04:07
success with an unintended ending right
04:09
so it just doesn’t mean that you failed
04:11
per se because I mean failures just sort
04:13
of those term is one of those terms of
04:15
ignorance I think that weak minded
04:16
people like to throw out of those who
04:19
did a sort an attempt to bring them down
04:20
so I don’t really view anything as
04:23
having failed if it didn’t go to plan
04:26
but I do love know that some of the best
04:28
lessons that I’ve learned is on the best
04:29
successes that I’ve had have often come
04:31
on the back end of really looking bad
04:33
and feeling like geez and I need to
04:35
throw in the towel on this thing
04:37
yeah I’ve been there too I think you
04:40
know Steve I got the opportunity knowing
04:43
you and some of the people you’ve been
04:44
around with I mean you’ve associated
04:46
with some really major thought leaders
04:48
in the industry over time and you guys
04:50
you’ve done a lot of crazy cool stuff
04:52
with other people how do you built the
04:54
types of relationships that I mean you
04:57
you’re well known for I mean building
05:00
very very deep relationships how how do
05:02
you really do that yeah you know it’s
05:04
interesting and and for those that are
05:07
unfamiliar perhaps what you’re referring
05:09
to is I’ve done an event called internet
05:11
profits live which is PR OPA TTS and
05:14
that was based off of the the book that
05:17
I released in 2013 called Internet
05:20
profits and we did day a number of
05:22
events around that where we had people
05:24
like Brendon Burchard and mission
05:26
lakhani and patch LAN and Mike the same
05:29
and you know I mean think of your name
05:31
oh I think I’ve been a Russell spoke
05:32
there lewis howes and so on and so forth
05:34
we’ve had 50 something odd speakers
05:37
speak on that stage over the years and
05:40
then with reinvention radio and being
05:43
able to have people like simon Sinek and
05:45
I mean Michael Gerber Michael Hyatt I
05:49
mean you name it I think they’ve been on
05:50
the show Russell again it’s been on
05:52
there as well and so the question is you
05:55
know how have I been able to develop
05:58
those types of relationships I really do
06:00
think that if you if you examine what I
06:02
just said here which is people like
06:04
Brandon and envision and so on have
06:06
spoken on my stage internet prophets
06:08
live and others have joined me on the
06:11
show reinvention radio I mean really
06:13
what what that says is I’m providing a
06:16
platform for other people right Aidan I
06:18
do think there’s power in that platform
06:20
I mean Michael Hyatt who as I said we’ve
06:22
had on the show talks about that in his
06:24
book platform and the power of the
06:25
platform but I do think that’s a big
06:28
reason why I’ve been able to get my foot
06:31
in the door to say hey you know we’ve
06:34
done the hard work for you all you
06:35
really got to do is show up and that way
06:38
he
06:39
just you know it’s different when you’ve
06:41
got a platform and you say hey I’d love
06:43
to chat with you and share what you’re
06:44
doing with my audience versus when you
06:47
don’t and you just simply say hey I’d
06:49
love to chat with you it’s like these
06:51
guys are busy right these guys and girls
06:53
are really really busy and they are a
06:56
lot like you I mean they believe it or
06:57
not no matter how big they get they
06:59
still want more visibility they still
07:01
want to be seen as that credible
07:03
Authority in their niche and that
07:06
requires them to consistently stay in
07:09
front of their desired audience their
07:13
prospects etc and so for me it’s really
07:16
a matter of do you what do you do right
07:18
to get that foot in the door once you
07:20
have that foot in the door hopefully
07:22
your cool points will you know not only
07:24
start out at a higher level than then
07:26
probably for others but if you’re
07:28
actually a decent person and you treat
07:30
them well and you appreciate the time
07:31
and energy and oftentimes the expense
07:34
you know that it takes for someone to do
07:37
what I’m describing here in terms of
07:39
showing up to a radio station or showing
07:42
up to a live event if you take good care
07:46
of them when they do that they’ll
07:48
remember that in the lot and not all the
07:50
time but oftentimes that’s the first
07:53
step in terms of developing a real
07:55
relationship with them and many of those
07:56
relationships have turned into real live
08:00
in-person friendships and it’s just
08:02
interesting how it all works out that
08:03
way I love that ILC it’s one of the
08:07
things when I was you know toying around
08:09
this whole idea as far as funnel hacker
08:11
radio we started off to get the original
08:13
thoughts possibly and you know well just
08:14
have people that have had really a lot
08:15
of success it’s ours but then funnels
08:16
and keep it just within quick funnels
08:18
group and as we started doing that
08:20
people said well gosh you know we’d like
08:21
to hear from other people outside and so
08:24
as I started bringing other people in
08:25
it’s been really fascinating to see the
08:27
insight that other people of half again
08:31
your guy who’s been around funnels
08:33
forever and you literally could speak
08:34
for days on phones I mean I know you
08:36
give away a lot of you know what is your
08:38
what which I get New York Times
08:39
best-selling book you guys don’t have
08:40
highly recommend you go check it out
08:42
check out the funnel for what is your
08:44
what as well but I think one of the
08:47
things that I love and I’m really
08:49
excited to see talking about on this
08:50
show right now and that is
08:52
the power of creating that type of a
08:55
platform obviously for us at
08:57
clickfunnels with a show like funnel
09:00
hacker radio we’re able to go out and
09:02
bring on people like yourself who have a
09:04
really a very very large reach I mean
09:07
schemes as you mentioned you went
09:08
through literally tons of really top
09:11
eight players who you’ve had the
09:12
opportunity getting to know but most
09:14
importantly as you mentioned they’ve
09:15
really become your friends oh yeah
09:17
offline as well and I’m for me again I
09:21
run all the business development
09:22
opportunities for clickfunnels and for
09:25
me that’s the main thing I’m really
09:26
looking at I I guess hit up all the time
09:29
sheet as I’m sure you do as well promote
09:31
you know different things and again I
09:33
was reaching out for you to promote
09:34
Russell’s book but the hard part
09:36
obviously is you’ve got to be able
09:37
provide value and so I wanted to find
09:39
out would you recommend that everybody
09:41
creates a podcast or or what other types
09:45
of platforms can people create for their
09:47
audiences but most importantly be able
09:49
to provide value to someone like
09:52
yourself an a player basically to have
09:54
access to yeah you know I mean it’s
09:57
interesting right there not everybody
09:59
and here’s the reality not everybody is
10:01
going to create their own show nor do I
10:03
recommend that that you do create your
10:06
own podcast or your own video channel if
10:10
that is not something that you’re truly
10:12
fired up and compelled to do I mean if
10:14
you are it’s a phenomenal platform that
10:17
no doubt at all and so I do believe that
10:20
today if you want to reach the masses
10:23
with your mission with your message
10:25
there is no easier way in certainly no
10:28
more cost-effective way to do that then
10:31
to appear on the new media platforms
10:33
that folks are tuning into I mean it’s
10:36
the shift from push to pull media where
10:39
people are literally pulling what they
10:40
want when they want it and so I got man
10:44
it’s like it’s a hundred percent opt-in
10:45
rate when you come right down to it and
10:47
when someone is listening to this show
10:48
right now they’ve already raised their
10:50
hand and they said I want that
10:51
information I want to listen to they’re
10:54
not just turning on the radio station
10:55
and they’re slipping through the dial
10:56
and this song is on or whatever and they
10:58
have to you know either change the
11:00
channel or they listen to this is this
11:02
is this world of new media man it’s it’s
11:04
pretty power
11:05
because again everybody’s raising their
11:08
hand when they are listening or watching
11:09
or reading whatever that content is and
11:13
so I’m not saying that folks have to
11:16
create a blog or create a video show or
11:19
start their own podcast but I would
11:22
certainly say that one of the things to
11:24
think about is how do you end up as a
11:27
guest on those blogs are on those video
11:30
channels or on those podcasts because I
11:33
do know from personal experience that
11:36
the that there’s almost no better way
11:38
right now that I that I can see to get
11:42
the word out quickly about what you’re
11:44
doing if you’re an author to sell more
11:47
books if you’re a speaker to book more
11:49
gigs if you’re an online marketer to
11:51
generate more leads and of course is
11:53
it’s getting more and more and more
11:55
niche-specific Dave as you know then
11:58
that just simply ramps up the quality of
12:01
the people who say yes because when you
12:03
think about it I mean the folks who are
12:05
listening right now they are interested
12:06
in funnels they are interested in online
12:08
marketing if I sit here and I talk to
12:10
you about personal development I mean we
12:11
could go down that path but it’s not
12:14
going to be really the main reason why
12:16
folks are tuning in they want to
12:17
understand how do I get people to opt-in
12:21
to find what it is that I’m doing how do
12:23
i generate traffic out or generate leads
12:25
how to generate conversations and how do
12:27
i generate revenue and so if I were to
12:29
sit here and say look I’ve got a free
12:31
report that will teach you the five best
12:33
ways to generate a thousand opt-ins in
12:35
the next thirty days
12:36
if people will be all over that right
12:38
because it’s very very targeted to the
12:41
audience so I would say find the shows
12:43
find the platforms that really already
12:46
have the eyeballs and the eardrums of
12:49
the most likely customer for you and
12:54
begin developing relationships with with
12:56
those hosts with those writers with
12:58
those broadcasters etc I love that great
13:02
great again I cannot reinforce that
13:04
enough that is you know we were talking
13:07
just literally the other day when we had
13:09
this conversation with the different
13:11
types of channels that we’re trying to
13:13
create for for click funnels and for
13:15
funnel hacker radio inferred for Russell
13:17
as
13:18
celebrity you know attractive character
13:21
again you know one of the things we were
13:22
looking at obviously it’s been Facebook
13:24
we’ve been on pretty good on Facebook
13:25
he has his podcast and I have mine
13:29
we have subtle hacker TV which were just
13:31
Lily first episode came out last night
13:34
but it’s been really fascinating as
13:36
we’ve taken a look at this in again
13:39
you’ve been around the media thing for
13:41
years and I think Gary Vee made mention
13:44
you growing up years ago people really
13:47
only have three networks you know ABC
13:48
NBC and CBS and then cable came in and
13:51
kind of disrupted that and now we’re
13:52
seeing right now we’re almost kind of
13:55
thing Gary’s proton as far as what are
13:56
the three channels do you want to
13:58
dominate and you know for unn unity you
14:01
know Instagram Facebook and YouTube are
14:03
the three that we’re looking at but from
14:05
your perspective as a guy who’s around
14:07
media that guy who’s you know been out
14:09
there how do you find for you know
14:12
people who are getting started their
14:14
business do you recommend from a media
14:16
perspective they focus on one do they
14:18
just do they try to get on as many shows
14:20
as possible is it more of a shotgun
14:22
approach what when you see works best
14:24
yeah and in look I mean it’s there folks
14:28
here we’re going to say well look it’s
14:29
easy for Gary to say that right I mean
14:31
he’s he’s already done what he’s done he
14:33
started out on Twitter I’m a lot of us
14:35
you know forget that it was Twitter and
14:37
it was it was YouTube where where Gary
14:39
really built the majority of his
14:41
following right before he started diving
14:44
into these other arenas and then you
14:46
look at Russell and yeah I mean look no
14:49
matter how you slice it the email
14:52
marketing right I mean is a channel and
14:55
so there are people who I think you know
14:58
want to go towards that that shiny
15:00
object and let’s be honest I mean it is
15:04
really really hard to create a vlog
15:08
right be let’s think about it from this
15:10
standpoint I mean if you were to create
15:11
a website right now and are you really
15:14
going to be found with three billion
15:16
other sites out there right I mean it’s
15:18
like you can but it’s hard same thing
15:21
with a blog I mean there are you know
15:23
hundreds of millions of blogs that are
15:26
in existence same thing with the you
15:28
know Twitter and and same thing with
15:30
Instagram and
15:31
you know you look at some of those
15:32
channels and you almost have to have a
15:35
following to create a following so I
15:37
think the question is really where is
15:40
the opportunity now to create your own
15:43
following and create your own you know
15:46
just really just throw sort of your
15:48
stake in the sand if you will and how do
15:50
you begin generating meaningful traffic
15:54
and begin generating meaningful
15:55
subscribers and so and it’s like is that
15:58
going to happen on one of those channels
16:01
and I’m afraid honestly the answer is
16:02
probably no you know unless you get a
16:04
lot of money to spend you’re gonna have
16:07
a heck of a time I mean really a heck of
16:09
a time trying to get traction on on
16:12
Instagram or trying to get traction on
16:15
Facebook or Twitter right I mean and
16:17
even like back in the day if you think
16:18
about Twitter if you followed somebody
16:20
they follow you back right and so that’s
16:23
how you see a lot of the people out
16:24
there who have eight nine hundred
16:25
thousand two million followers if you
16:28
look at the number of people that
16:29
they’re following oftentimes it’s almost
16:31
spot-on you know very few of those
16:33
people will go back in and clean that up
16:34
and say hey okay I followed you just
16:37
because I wanted to get some follows but
16:38
now that I’ve got more organic cause I
16:40
don’t need to go and follow all these
16:42
people that I did it right so the point
16:43
being you can’t do that anymore you do
16:46
even on Instagram you follow somebody on
16:48
Instagram it doesn’t mean they follow
16:49
you back right so to me to me where is
16:53
the playing field flattest right now
16:56
where do you have the best opportunity I
16:58
still think it’s right here right now in
17:01
this podcasting world and the reason why
17:03
I think it exists in podcasting is not
17:05
only of course is it growing in
17:07
popularity as we all know it 1 tspn and
17:11
NPR and some the other bigger boys got
17:12
into the game that was you know of
17:13
course it makes it more crowded but at
17:15
the same token it makes it great because
17:17
they’re bringing more visibility to that
17:20
medium and if you look at the total
17:22
number of podcast I mean the numbers
17:24
vary but some people will tell you
17:26
there’s three or four hundred thousand
17:27
podcasts out there right now even if
17:29
it’s half a million whatever it is it’s
17:32
still a very very small number when you
17:34
compare it to the other media and you
17:37
compare it to the number of Twitter
17:38
channels or Instagram channels or blogs
17:40
etc and what makes it even more
17:42
interesting is
17:44
number of shows that create content on a
17:49
consistent basis and actually generate
17:53
more than ten episodes at all is less
17:57
than 10% of the total number of shows
17:59
that’s the number that I’ve seen pretty
18:00
consistently and so if you’re talking
18:03
about three four or five hundred
18:05
thousand podcasts well then you’re
18:07
really still only talking about thirty
18:09
forty or fifty thousand active shows
18:11
where these shows create content on a
18:14
consistent basis so to me it’s the e
18:18
it’s the lowest hanging fruit right now
18:20
it is the most obvious choice
18:22
I mean snapchat of course is another one
18:25
that people will talk about but that
18:27
skews so young and depending on your
18:31
business
18:31
it may not be relative to who you are
18:36
what you’re doing right so if you think
18:38
about in terms of Wi-Fi being a standard
18:40
accessory in two hundred and fifty
18:42
million cars rolling off the assembly
18:43
line in the next five years apple
18:45
carplay and Google carplay and autoplay
18:48
and all these things that are going on
18:49
where your dashboard will be your your
18:52
computer right where you can do AM and
18:55
FM and satellite and oh by the way
18:56
there’s podcast and there’s your Safari
18:59
and so on I can’t imagine that the
19:03
numbers in this arena are going to go
19:05
anywhere but up because in the past it
19:08
was super hard to even find a podcast I
19:09
mean people didn’t know how to find them
19:11
let alone download and let alone listen
19:13
to them and now it’s just literally a
19:15
push of a button and so as you look at
19:18
the bell curve I believe we’re still
19:20
very much in the embryonic stages of the
19:23
curve in terms of widespread adaptation
19:26
of consuming their content information
19:28
education or attainment etc via this
19:31
medium I love it so if the first wants
19:33
to get started creating a podcast what
19:35
how do you I mean not actually having to
19:38
go to a ton of tech detail here music is
19:40
it as difficult as it used to be is it
19:43
easier and what would be the direction
19:44
you recommend person wanted to create
19:46
their own podcast yeah and so look I
19:48
mean reality is it’s definitely gotten
19:51
easier no doubt the technology has
19:52
gotten made it a lot easier to create a
19:55
podcast upload it to get it distributed
19:57
etc
19:58
and we really the first thing I would
19:59
say is you clearly like podcast and
20:02
you’re listening to this show right now
20:03
but how many other shows do you listen
20:06
to right and so if you’re not listening
20:08
to a dozen shows why not right I mean
20:12
it’s like you probably listened to 10
20:13
different radio stations why wouldn’t
20:15
you listen to 10 different podcasts at
20:17
least so you can become familiar with
20:20
who they are and what they’re doing the
20:22
content and the education the other
20:23
informations they’re providing start
20:26
listening to other shows because that’ll
20:28
also give an understanding of formats
20:31
right because if you’re going to be a
20:33
guest on a show
20:34
what sort of format fits best for you
20:37
did a one on one thing like what we’re
20:38
doing here a reinvention radio my show
20:41
we actually do that as more of a morning
20:43
zoo so there’s me and a couple other
20:44
co-hosts and other people who drop in
20:46
and so maybe you like that more of a
20:48
conversational type of environment with
20:50
a group of people or maybe as I said
20:53
earlier maybe it is in fact creating
20:55
your own show where it’s just you on a
20:56
soapbox sharing your tips and tools and
20:59
strategies and shortcuts and things that
21:01
you believe can help your listening
21:03
audience but I’d say you know you really
21:05
do have to listen to a number of the
21:08
shows see what they’re doing how they’re
21:09
doing it and then from a technology
21:11
standpoint the beautiful thing about
21:13
where we’re at right now in terms of
21:15
creating shows is that it is as simple
21:18
as creating that mp3 file and putting it
21:21
into a host like a blueberry or a Lipson
21:23
or something like that and they
21:24
literally push it out for you to the
21:27
distribution channels which which
21:29
frankly is a godsend because it’s really
21:31
taking the tech out of the equation
21:33
I so appreciate that it’s that it’s like
21:36
we’re at college I was having to
21:37
compensation my son Chandler just a few
21:39
minutes ago and with Steve here in a
21:41
rocky Larson so she’s got his his own
21:44
podcast and Russell’s got his we’re in
21:46
the process of changing some of the
21:47
format events but interesting we have
21:49
three different podcasts here in the
21:51
office and Russell has done you know
21:53
marketing your car where it’s literally
21:55
him Louis as you mentioned kind of
21:58
within if he’s literally just speaking
22:00
into his iPhone driving into work and
22:03
that’s basically his platform and it
22:04
gives him out you know 10 minute episode
22:06
I have the opportunity of interviewed
22:08
amazing people like yourself Steve where
22:10
it’s more of an interview form
22:11
you know we go back and forth and then
22:13
Steve in our office Steve Larson has the
22:16
business sales funnel radio where he his
22:19
whole thing is him just kind of talking
22:21
about different people and now he’s or
22:23
what he’s learned and now he started to
22:24
change where he’s now adding on right
22:27
now where he’s going out for Morgan and
22:28
interview type of a format so I think it
22:30
uh it’s interesting just to see the
22:32
different formats and how they work and
22:34
obviously the amount of time and things
22:36
and I having this conversation my son
22:38
Chandler as far as your length of
22:40
podcast my wife is you know considering
22:42
doing a podcast yeah from you know for
22:45
me I I try to keep eating on the
22:46
neighborhood you know 25 30 minutes or
22:48
so primarily I think you know first can
22:50
do that during workout if they have
22:51
especially if they listen to times speed
22:52
or whatever else or even a normal speed
22:55
but sure I think that you know the thing
22:57
I’ve loved about again you’re like your
22:58
reinvention radio the people you’ve had
23:00
on there and you’re bantering back and
23:01
forth is is really a cool format I had a
23:05
kid before um and I think it’s your your
23:09
remix radio it brings in a totally new
23:12
attractive it kind of goes back to the
23:14
old style radio show again I didn’t know
23:17
you actually were filming in the radio
23:18
studio like you are now
23:19
you know I think it’s a really cool
23:22
format that I would highly recommend you
23:24
guys aren’t listening right now to
23:26
reinvention radio definitely listen to
23:28
sixties episodes they’re it’s cool just
23:30
to see how the camaraderie and the you
23:33
know the back and forth
23:34
I was listen to Neil Patel’s and I just
23:38
forgot the guy who has he has on his
23:39
show but it’s the two of them they go
23:40
back and forth on you know marketing
23:42
tips real quick yeah I think that’s it
23:44
that’s a neat way of doing it I haven’t
23:46
seen that many people do so again highly
23:47
recommend you take a look at it but
23:50
Steve I wanted to ask you um if a person
23:53
wants to get you know you’ve got such
23:55
vast knowledge on this kind of stuff and
23:57
I’ve load I’ve gone through you know
23:58
what is your what page I’ve looked at
24:00
some of the other page as far as your
24:02
ultimate director pages
24:03
what are some like just people some
24:06
resources and links I’ll put them down
24:07
in the show notes for people but how do
24:09
I get a hold of you how do they they get
24:10
more of Steve well I mean I appreciate
24:13
that and you’ve mentioned what is your
24:16
what so for those who are into that that
24:19
whole world of personal development or
24:21
know someone who’s really trying to
24:22
figure out what that one amazing thing
24:25
is that they were
24:25
to do yeah definitely check out the
24:27
funnel of what is your what calm and and
24:30
you can grab a free copy of that book
24:31
there and and you’ll see exactly what
24:34
what’s going on but you know this whole
24:36
world of new media and podcasting and so
24:39
on is of interest to you and you want to
24:41
be a guest on other shows which of
24:44
course I highly recommend if you’re
24:45
going to do anything with your time from
24:47
a marketing perspective other I mean
24:49
let’s say you’ve created that funnel you
24:51
have all the just that foundational work
24:54
in place if you will now you just need
24:55
to start driving traffic and marketing
24:57
what you’re doing I can’t see a better
24:59
way of getting highly targeted traffic
25:02
to and getting those eyeballs and your
25:05
don’t know what you’re doing then by
25:06
being a guest in other shows and so one
25:08
of the things that we’ve done is we put
25:11
together a directory as you said the
25:12
ultimate directory of powerful
25:15
podcasters big time bloggers and social
25:17
media stars so what we’ve done is we’ve
25:18
assembled detailed contact information
25:21
for basically 240 people who have high
25:24
visibility platforms and are looking for
25:25
guests just like you and these are the
25:28
folks who can literally make you famous
25:29
with the push of a button so we do give
25:31
that directory away for free and
25:33
certainly encourage you guys to check it
25:35
out and you can go to my ultimate
25:38
directory calm so that’s my ultimate
25:41
directory calm and you can grab a free
25:45
copy of that and actually that’s a
25:47
pretty good funnel there as well so this
25:50
might give you some ideas in terms of
25:52
how to take a directory type offering
25:56
lead magnet and and follow it through
25:58
and see you know exactly how we move
25:59
people into our event which is the new
26:03
media summit where we actually are
26:05
bringing 40 icons of influence together
26:08
to meet 150 attendees in the attendees
26:12
will get to pitch them on who they are
26:14
and what they do and they will leave the
26:15
new media summit with actual bookings in
26:18
hand so you can watch how we take people
26:20
from the ultimate directory and giving
26:22
people that contact info all the way
26:25
through the indoctrination sequence and
26:26
then asking people to join us at the new
26:28
media summit I think that’s fantastic if
26:31
you know Mike can you guys just briefly
26:33
got to go through what that funnel is
26:35
cuz I think it’s just a crazy cool first
26:37
of all you guys have to go to my
26:38
ultimate duress
26:39
we calm and I can I tell I wish we had
26:42
more time to talk about what is your
26:44
what I think is a great book by the way
26:45
Steve so many people focus on their why
26:47
and I think it’s really a cool thing as
26:49
far as you’re focusing on your what I’m
26:52
sure your interview with Simon aesthetic
26:53
must’ve been kind of a fun little
26:55
conversation going that was a fun one
26:56
yeah one versus why it’s now a special
26:58
now yeah for sure but so it helped
27:02
people understand kind of how you take
27:03
something like my ultimate directory and
27:06
how do you use that to leather get
27:07
people into a high-end some Center yeah
27:11
and so I think it really just boiled
27:14
down to understanding the the basic
27:19
equation of sales right which is someone
27:23
has a problem you provide a solution
27:25
that solution creates a new problem so
27:30
you create a new solution so this whole
27:32
problem solution problem solution
27:33
framework works really really well so if
27:36
you think about it from the standpoint
27:38
of okay what’s the problem the problem
27:40
is I want to get on podcasts I want to
27:45
be a guest on these high visibility
27:46
platforms but I don’t know who to
27:49
contact I don’t know who the right
27:51
people are and so okay fine
27:53
so now you do your research you find
27:55
those people now you’ve got your
27:57
solution okay well the directory it
27:59
sells that problem right it gives you
28:01
the names and the contact information of
28:03
those people so that’s really the second
28:05
problem though is okay so now I
28:07
understand who the people are now how do
28:08
I contact them right so there’s another
28:10
problem solution so we actually address
28:12
the first two problems problem I don’t
28:14
know who they are
28:15
solution here’s the directory new
28:17
problem okay now I know who they are but
28:20
how do I reach them what do I do
28:22
well solution the contact information is
28:24
in the directory so that’s a PS PS right
28:26
there now from that standpoint okay well
28:30
now I know who they are and I know how
28:32
to reach them how do I begin developing
28:36
a relationship with them because they
28:38
get hit all day long with people saying
28:41
hey I’d love to be on your show and you
28:43
know put me on you know it’s like now
28:45
you know if you cover topic a and
28:48
someone else covers topic a and that
28:50
influencer knows
28:52
the other person and doesn’t know you
28:54
who are they going to put on are they
28:56
going to put on the persons they know or
28:57
they going to put you on in reality is
28:59
it almost all day long they’re going to
29:01
put on the person that they know and so
29:04
that new problem becomes how do I
29:06
develop a relationship with these people
29:09
and so is well the funnel what happens
29:13
is over the next 20 odd days or so we
29:16
give you one tip a day for how do you
29:20
develop a real relationship with these
29:23
people so by the time you get to the end
29:27
of that indoctrination sequence the new
29:29
problem is ok great I feel confident
29:32
about how I can add value I feel
29:33
confident about how I can develop a
29:35
relationship with this person but how do
29:40
I best get on their radar how do I best
29:44
get to know them how do I best get to
29:46
develop a relationship with them I could
29:47
call them I could email them I could do
29:50
some of the strategies that we’re
29:51
sharing but the absolute best way of all
29:55
to develop a relationship with an
29:57
influencer is to actually meet that
30:00
person and to have face time with them
30:03
and to have the opportunity to pitch
30:04
them one-on-one on who you are and what
30:07
you do and why you’d be a great fit for
30:08
their show and so the solution then
30:11
becomes the new media summit so that
30:13
they will have three days with these
30:16
folks to get to know them to develop a
30:19
personal relationship with them to have
30:21
a drink with them at the bar to break
30:22
bread with them etc and by the end of
30:24
those three days they will actually have
30:26
had one-on-one meetings with all of them
30:29
and they will leave the available games
30:30
in hand so it’s problem-solution problem
30:32
solution problem solution problem
30:33
solution yeah I love it my gosh that’s
30:36
fantastic so again go to my ultimate
30:38
directory calm make sure you download
30:39
that get totally recommend you also get
30:41
a copy of Steve’s book what is your wet
30:44
calm follow both those funnels funnel
30:47
hack them see through their eyes again
30:50
through Steve’s eyes especially daddy as
30:52
far as problems solution problems
30:53
solution problem solution problem
30:54
solutions I cannot stress the important
30:56
step to me times you guys get so focused
30:58
on you say well I think this is what
31:00
people need no no you can identify
31:02
exactly what the problem is once you
31:04
know what the problem is it’s really
31:06
you drive traffic to it so I think
31:07
that’s awesome any other parting words
31:09
to you just really appreciate what you
31:12
guys are doing because lord knows that I
31:15
have learned as I said at the beginning
31:17
of our of our discussion here what I’ve
31:20
said all along is that I really do
31:22
believe you got to be willing to be a
31:23
perpetual student and that so I’ve been
31:26
able to learn so much from from your
31:30
team over the years here as a matter of
31:31
fact I’ve got funnel you the handouts I
31:34
got that little six by nine or four by
31:36
six or whatever the thing is I’m sitting
31:37
here right here on my desk you know so
31:39
just just understand really that you are
31:44
the solution to someone else’s problem
31:46
and they are waiting for you to show up
31:47
in their life right now and even if you
31:50
don’t feel like you have you know a ton
31:52
to offer you do because remember to a
31:56
second grade or a fifth grader as a god
31:57
right so I mean you don’t have to do
31:59
anything crazy to really be able to help
32:02
people and to be able to sell a product
32:03
program or service that can improve
32:05
someone else’s life so just take the
32:07
whatever knowledge is that you have that
32:10
you take for granted and really sit down
32:11
and put that on paper because I
32:13
guarantee you you could probably
32:14
identify another ten funnels over the
32:17
next week if you really just focus on
32:18
that problem solution type of framework
32:20
I love it again guys go to my ultimate
32:23
directory calm I 32 pages here I’ve got
32:27
this crazy content is just awesome
32:29
awesome 241 media influencers broken
32:32
down by epic categories and it starts
32:34
off with a few a couple pages worth of
32:36
ideas as far as exact what are the five
32:38
things you need to do to get started so
32:40
again see thank you so much for your
32:42
time greatly appreciate it and I can’t
32:44
wait to talk to soon again
32:45
Demoman thanks so much thanks for
32:47
listening to puddle hacker radio podcast
32:48
if you’d like to be notified anytime we
32:50
release a new episode just subscribe
32:52
over at puddle hacker radio com
32:55
in addition to that we’d love to send
32:57
you a free gift you can find that free
32:59
gift at funnel hacker radio.com forward
33:02
slash free trial one last thing is we
33:05
love giving away cars so if you’d like
33:07
access to a free dream car all you have
33:10
to do is go to funnel hacker radio com
33:12
forward slash dream car and you’ll get
33:14
all the details thanks again for
33:16
listening
33:17
you

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki