That one where we recovered after the Viral Video Party... Funnel Hacker TV Episode 57

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:10
[Music]
00:20
[Music]
00:23
all right so it’s been a little bit did
00:25
the big viral video launch the bubble
00:27
soccer a bunch of stuff you probably saw
00:29
the shenanigans
00:32
[Music]
00:35
then I had in a circle last week and
00:37
some of the top entrepreneurs around the
00:39
world came made about 50 of them here
00:41
and we basically worked for last four
00:45
days in a room add a little of me real
00:47
footage come on see it but not a lot
00:51
[Music]
01:02
hey good news we survived a bubble
01:04
soccer we survived the launch event
01:05
survived garyvee yes there’s my first
01:18
day back in her circle meetings was too
01:20
tired to film but date you started by
01:22
now brink isn’t one it’s gonna be
01:24
awesome
01:26
[Music]
01:36
alright so my biggest takeaway so far
01:38
was definitely from juvie he thought it
01:40
was all about actually write a book and
01:42
like the floormat series and the fact
01:43
that writer’s block is actually too many
01:45
ideas in your head it’s not not having
01:47
an idea so our approach to get over that
01:49
is actually to like kind of make bullet
01:50
points for each of your future chapters
01:51
and then write down questions that the
01:53
reader would have and then you simply
01:55
answer the questions and that’s how you
01:56
can have a really good draft of a
01:58
best-selling book like Russell what does
02:05
that mean so we’re gonna sort of by
02:07
photographers so that they can
02:10
Photography I do boudoir photography
02:13
what is boudoir photography yeah so
02:16
kinda like a Victoria’s Secret shoot for
02:18
the everyday woman to give us a gift
02:21
turn herself really a milestone
02:23
and yes we’re gonna certified with our
02:25
photographers they can empower more
02:26
women
02:27
I think that my number one takeaway is
02:29
the idea of understanding that people
02:31
are the value of people searching for
02:33
intent so instead of people stumbling
02:36
across their stuff or you know finding
02:38
you because you’re shoved into their
02:40
newsfeed that they’re searching for
02:42
intent and you’re either interrupting
02:45
them you know socially and coming into
02:49
their space kind of knocking on their
02:50
door or they’re they’re searching for
02:53
something very specific and you’re there
02:55
so I think we get I think especially
02:57
with Facebook advertising and things
02:59
like that we got kind of lazy or we sort
03:01
of package package things up and kind of
03:04
ship them out to the masses and I think
03:06
there’s a step back about thinking about
03:09
the way things work in real life and how
03:10
do we have people respond to what they
03:13
really want it’s always a system the way
03:16
you do things so it’s true so you don’t
03:17
run crazy you know get this year you
03:20
actually can scale your business as much
03:22
as possible when you have
03:24
same process of how you do things
03:26
because then you can pass it on to
03:28
someone else and scale your business as
03:30
much as you can there’s no matter if I’m
03:32
trying to sell you something like this
03:33
bag of chips door-to-door if I walk up
03:36
and I just try to pitch you on it
03:37
immediately chips 50% off tomorrow
03:40
they’re gonna be sold out like it’s we
03:42
haven’t built anything I’ll get a few
03:44
people but most people are not gonna buy
03:46
it so in the real world the later beli
03:48
face-to-face you first start by
03:51
developing a relationship that’s what
03:52
you go hey how’s it going man
03:53
I’m Trevor great to meet you know what’s
03:55
your story this is my story and and this
03:57
is coming after you know I’ve trained
03:59
over a thousand or more sales reps you
04:01
start by building that relationship of
04:03
trust but online we never do that
04:04
instead the first time they ever see you
04:07
you’re trying to pull their email out of
04:08
them or you’re trying to get them to buy
04:09
your products and I’ve taken the
04:11
approach of this is a real world what
04:14
would I do
04:14
weather info work or physical product
04:17
you first throughout they’re pure gold a
04:19
video giving away your best stuff
04:21
without a CTA when there’s a CT it’s
04:24
like let me give you the facts
04:25
despite mistakes that every marketer
04:27
makes that when they did not make I made
04:29
10 million dollars overnight but give me
04:31
your email address see and it’s still
04:33
this pitch where if you just give them
04:35
that gold initially you start off that
04:37
way they watch it they engage your your
04:39
cost per view is incredibly minimized
04:43
your cost per engagement incredibly
04:45
minimized and then what you do is from
04:46
there because of the power of Facebook
04:48
and the robust model that they have
04:49
you’re able to target people that were
04:51
engaged and so instead of spending
04:54
acquisition costs on the 20% that would
04:57
be interested you’re now able to save
04:59
the 80% of that acquisition cost and
05:00
focused that on the people that are
05:02
actually gonna buy like if you if you
05:04
viewed this if you see this as it really
05:05
is out of a hundred people only 20 are
05:07
gonna buy but you’re spending your
05:09
acquisition cost on those 80 people that
05:11
aren’t going to buy instead of doing
05:12
that give them value the 20% you can
05:15
isolate for far cheaper than if you were
05:17
not if you were targeting
05:18
directly and then you swoop underneath
05:20
and you say okay top some 5% video
05:22
viewers or top 25% people have spent the
05:24
most time on my page now I hit them with
05:26
the CTA greatly increases your euros
05:30
your return on your ad spend or anything
05:31
like that you just gotta be real that’s
05:33
what it comes down to what’s up
05:40
everybody my name is Kevin Anson I’m
05:41
actually when we edits the vlog and I
05:43
haven’t been out to Boise since May
05:45
uh-oh and if you some of you watch the
05:48
vlog a lot you’ll actually notice that a
05:49
lot of the aerial shots that we have in
05:51
the vlog it’s time to update them so
05:55
it’s a little bit cloudy outside it was
05:58
just raining like 15 minutes ago so
06:01
hopefully it doesn’t rain I’m gonna go
06:03
ahead and fly this thing and wish me
06:04
luck so we’re gonna get some new shots
06:06
for the vlog here we go
06:20
[Music]
06:36
now it’s Friday and today and tonight
06:39
it’s gonna be a little nuts but to begin
06:45
it all with I just got an email from the
06:46
Harmon brothers that actually has the
06:48
b-roll from behind the scenes video they
06:51
made of the video so I’m seeing yeah so
06:53
we’re gonna go get everyone and Alex can
06:55
watch it plus we just got back the most
06:57
recent episode of fun like your TV so
06:59
I’m gonna get everyone here in the
06:59
office who’s here over there
07:01
Dave’s gone
07:12
no he’s gone Steve’s gone my friends are
07:15
gone I’m here with myself
07:16
so I needed some social interaction
07:18
that’s entrepreneur type needs a little
07:19
bit that so I’m gonna go grab everyone
07:21
and we’re gonna watch the video what are
07:30
we doing what are we doing we’re gonna
07:31
go watch something in our clumping
07:33
fooled by my lad - yes the fun no okay
07:38
look at the making of the viral video
07:41
[Music]
07:45
viral viral this is like this is like an
07:48
epidemic a cold okay so we have two we
07:51
have two videos for watching today so
07:53
this is behind the scenes and then Kevin
07:55
just sent over the newest version of
07:56
funnel hacker TV are you excited
08:02
more intense this one’s like the
08:04
craziest yeah
08:19
all right so why is this week crazy Nora
08:22
this weekend a cool head on because we
08:25
have almost the end of our remodel here
08:27
in this house wherever it’s at so
08:29
they’ve got the entire floors I can
08:32
smell from here Bri all the hardwood
08:34
floors redone restained can’t go on for
08:36
two days therefore we are living out of
08:38
the pool house and I’m sleeping with the
08:40
kids tonight and the wrestling room is
08:42
also a huge race tomorrow
08:43
so Colette in her hands and her mom and
08:46
her sisters and everyone’s coming to
08:47
stay in our house were arrested we’re
08:50
such good hope so that’s what’s
08:52
happening with having parties night so
08:53
right now we’re heading out to get some
08:54
what
09:00
[Music]
09:08
you
09:12
[Music]
09:30
all right so we’re back from sushi
09:32
getting kids ready for baby tonight it’s
09:33
a special fun night
09:35
we do north tonight we are sleeping
09:38
where the wrestling room you’ve excited
09:42
yeah
09:42
we’re sleeping wrestling room
09:48
[Music]
09:48
[Applause]
10:00
[Music]
10:10
[Music]
10:15
all right we tucked in on bed

Subscribe To The Funnel Hacker TV YouTube Channel And Russel will GIVE YOU…

:arrow_right: Instant Access To The “GeniusX Bootleg” Video That Was Never Authorized To Be Shown Online… (For FREE!)

Includes: HOW we build funnels… HOW we drive traffic… and HOW we make money online.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.