The 3 Second Shock That Allows You To Deliver Your Message

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
and welcome to the marketing seekers
00:03
podcast so the big question is this
00:06
power entrepreneurs like us who didn’t
00:09
cheat and take on venture capital we’re
00:11
spending money from our own pockets how
00:13
do we mark it in a way that lets us get
00:15
our products and our services and the
00:17
things that you believe in out to the
00:19
world and yet still remain profitable
00:21
that is the question in this podcast
00:24
we’ll give you the answers
00:26
my name is Russell Brunson and welcome
00:28
to marketing secrets are everyone hope
00:35
things gonna awesome we had such a fun
00:37
day today Tuesdays become my days where
00:39
I like block out time film also forgot a
00:41
film
00:42
I remember when was it probably three or
00:45
four years ago I was talking Mike Phil
00:47
same he’s been a close friend for a
00:49
decade now and I remember he told me him
00:52
and Andy Jenkins they used to be
00:53
business partners with company
00:55
webinarjam and traffic Genesis and stuff
00:58
and he told me he had a 51-day it’s like
01:00
the more he said we make money when
01:02
we’re on camera and it’s like the more
01:03
videos and make more camera time to make
01:04
the more money to make and so that was
01:06
their big epiphany like then you spend
01:07
more time making videos cuz that’s how
01:09
they make money and I’ve kind of
01:10
recently come the same thing like I make
01:13
the most money instead of clickfunnels
01:14
as a pitch person who’s out there
01:15
talking about clickfunnels I’m talking
01:16
about why it’s awesome and all that kind
01:18
of stuff and so basically every Tuesday
01:20
were blocking I was like filming day now
01:22
so for like whole bunch of stuff so I
01:24
filmed a new Thank You page webinar for
01:25
the dot-com secrets book funnel iPhone
01:27
launch of promo videos i film upsell
01:28
videos i filmed all these things and the
01:31
end of the day i had two other videos i
01:32
supposed to fit make that didn’t really
01:33
want to make sounds like i had like 15
01:35
minutes left i was like you know what we
01:36
should do we should go and do some fun
01:39
ones and it’s been fun of me watching
01:42
one of my buddies Dean Grasso you’ll see
01:44
he has been we’ve been kind of sharing
01:47
notes with book funnels he’s got a book
01:48
funnel this killing I got a couple of
01:50
book funnels that are also doing really
01:52
really well and I’m watching his ads it
01:55
hasn’t been so fun like he had one we
01:56
lose his book on fires like this book is
01:58
literally on fire you should go buy it
01:59
and then he had a bunch of magic wands
02:01
one where his Tesla he clicks the screen
02:02
Tesla nos in the book pops out he holds
02:04
it one where he’s got the book in the
02:06
empty box he shakes something like 50
02:08
copies of the book dump out of it and
02:09
just these little things like capture
02:11
people’s attention and I was like when
02:13
you start doing
02:13
more those kind of things I just some
02:14
fun things and so we’re sitting there we
02:16
had like a little time to film I was
02:17
like let’s cool it like let’s let’s do a
02:19
fun like video I mean couldn’t
02:21
completely bomb but it could be awesome
02:22
who knows it’s like we should do a
02:24
potato gun video where I’m shooting the
02:25
expert seekers book the potato gun I’m
02:27
looking around we see the big cardboard
02:28
cutout of our gold prospector I’m like
02:30
we should take the book the gold
02:32
prospector lay he’s holding it then I’ll
02:34
shoot the gun at the gold prospector and
02:36
blow the book and he got from one thing
02:38
for the next the next hole you know 15
02:40
minutes later we’re out in the field
02:41
with the Jeep was they had the
02:43
background so it looks just firm the
02:45
pattern interrupts just Jeep with red
02:46
headlights shining at the camera and
02:48
then we said slow motion cameras well
02:50
and then there’s this gold prospector
02:52
cutout with a copy of the expert seekers
02:55
book taped to him and the first thing I
02:57
say is hey my name’s Russell Brunson I’m
02:59
potato gun expert and I turn the potato
03:00
gun towards the prospector and like
03:02
Point Blank like three inches from where
03:03
he is I shoot this potato cannon had him
03:06
and like he explodes the book flies in
03:09
the air we got slow-motion the whole
03:10
thing happening and then I come back and
03:13
I’m like holy cow and my throat okay
03:15
turn on the ground and then Dave
03:16
Woodward off screen throws me copy of my
03:18
book I’m like hey my name’s Russell
03:20
Brunson I got my new book called
03:21
expert secrets you should get a free
03:22
copy of it and I just did this crazy
03:23
pitch for the book and it was so much
03:26
fun we had such a good time and and then
03:29
when that was done Dave decided to teach
03:31
me how to use a jeep because I got my
03:32
new Jeep that’s awesome but I’m kind of
03:33
a city boy who’s scared of Jeeps so we
03:35
went driving in this mud pit flipping
03:38
circles and stuff and he want me to go
03:40
up with a huge hill so I go up on this
03:41
hill and like it scared me to death it
03:44
was one of scariest things ever and he
03:46
kept telling me say no your Wilson now
03:47
you gotta go like go up and go over the
03:49
top of it and I didn’t dare so I jumped
03:51
out and I had him go in it and he goes
03:52
and first he does it goes up this huge
03:53
hill and then high the Jeep and it’s
03:56
completely stuck and we can’t get it to
03:58
move it’s it’s like it’s the same high
04:00
center there’s like like more dirt like
04:04
all the like I don’t can’t explain it’s
04:06
like it was like in mud because there
04:07
was dirt all the way up to the car
04:09
underneath like anyway it was it was
04:11
crazy and complete stuck and so way to
04:13
call his son Christian to come in and
04:14
basically to get a winch and like to
04:16
pull it out but when we’re doing that we
04:18
had like 20 minute break before he could
04:20
get here so right well what’s reduce
04:22
twenty minutes like let’s burn a book
04:23
like Dean burned a book I want to burn a
04:25
book and so we got a book and we tried
04:27
and fire we found it’s kind of hard you
04:28
have lighter fluid so I drove to the
04:30
grocery store about lighter fluid came
04:32
back and soak my become lighter fluid
04:33
about this time we they got the Jeep out
04:35
it’s pitch black
04:36
um I told my kids the cheap was stuck in
04:38
the mud so they all came over my wife my
04:39
kids are there and and so finally it’s
04:42
like pitch black outside and right well
04:43
his book is soaking wet with lighter
04:44
fluid like we need to do this thing so I
04:46
sat in the Jeep I lit the book on fire
04:48
it’s like he’s going crazy everywhere it
04:53
looked awesome so super dark outside and
04:55
as this book is burning and I’m like
04:57
this book is on fire you go get your
04:59
copy right now and just made a really
05:01
quick fun promo video that turned out it
05:03
looks so cool cuz it’s dark and the
05:05
flames are bright and it just I’m
05:07
sitting in my car at the time it was
05:08
just crazy and what was done that held
05:11
the book up I did like an Instagram ad
05:13
much other ones with his flaming look
05:14
and I just had so much fun like last
05:16
hour of the day was insanely fun and
05:18
sanely cool and I started thinking I’m
05:20
like man you know lake so often most of
05:26
us are trying to like do things the
05:27
right way right like we set the funnel
05:29
the right way and then we drive ads and
05:30
buy image ads and we get ads with memes
05:32
on like all these things were doing
05:33
trying to make things look good I was
05:35
everyone’s doing we’re doing it and what
05:37
I’m kind of realizing and watching some
05:39
these you know people that know whose
05:40
ads are killing it’s like the rare
05:42
unique weird things right so that
05:43
pattern interrupts and things like some
05:45
season on Facebook and they share with
05:46
their friends or they have to buy or
05:48
they’re scrolling on so they stop and
05:49
like what rustles things on fire why is
05:51
he shooting a potato gun and a cut out
05:53
of his you know like it’s a pattern
05:55
interrupt that wins and I just had this
05:57
big epiphany in my mind that was just
05:59
like when you start doing more things
06:00
like that like how many cool crazy weird
06:03
things can we do that get someone stop
06:04
scrolling and so you can share your
06:05
thing and I talked to Dean and his guy a
06:07
little bit one of the keys that I found
06:08
these magic tricks is like use something
06:09
the first like three seconds it captures
06:11
their attention and heat risen
06:12
transition to your book pitch and so
06:14
soon the next week or two you’ll see
06:16
these ads go live and maybe they might
06:17
bomb they may do amazing I don’t know
06:20
but I think they’re gonna do really
06:22
really good and now my mind sets on
06:24
singing like how do we create crazy ads
06:25
to stop scrollers to stop everyone the
06:27
thing really quick and this we can move
06:29
transition into a call to action like
06:30
how do we how do we grab them and just
06:32
stop them where they’re at in their
06:33
tracks enough to give their attention
06:34
and then
06:35
and then and then make a special offer
06:37
and so I just watched out to yesterday
06:40
because I think so much so many times we
06:41
get so stuck in like the minutiae of
06:43
business and building funnels and sales
06:45
pitches and all this kind of thing it’s
06:46
like let’s have some fun again like what
06:47
are the weird things you can do with
06:49
your front end product see people to
06:50
stop if you get him to stop that’s 99
06:53
percent of battle nowadays like
06:54
everyone’s got in fact I’m reading
06:56
script about this right now but like the
06:57
average human has a seven-second
06:59
attention span seven seconds a goldfish
07:01
has eight we live shorter attention
07:03
spans and goldfish which is crazy like
07:06
back in the 80s we had a 20-minute
07:08
tension spend now we’re down to seven
07:09
seconds and so when you understand like
07:12
are people out seven seconds like you’ve
07:14
gotta like do something insane to grab
07:16
them so magistrate blowing a book up
07:17
lighting on fire whatever like the the
07:20
crazier the better and so today was fun
07:23
to me two of those and just got me
07:24
excited I’m starting a whole bunch more
07:25
and shows you guys so that hopefully
07:27
gives you some freedom have some fun
07:29
with your ads do some crazy things
07:30
things that that just make no logical
07:32
sense but just do it just to do it and
07:34
who knows I look at Dean’s ads like one
07:36
of the book on fire has like four
07:37
million views then one of the magic
07:39
tricks got even more like they’re
07:40
they’re doing insanely well so if you
07:43
start thinking like so like what’s the
07:45
mean dad I can do today that’s gonna
07:46
have a good quotes I’m going to share it
07:48
instead of like how there’s something
07:49
interesting that actually gets people to
07:51
stop so I can make them a special offer
07:53
and so that’s my show yesterday do
07:56
something crazy to make them stop so you
07:58
can give them a special offer so anyway
08:00
check out Facebook Instagram you’ll
08:01
probably start seeing some of these
08:02
things popping up soon in the very near
08:04
future in my news feeds hopefully I mean
08:06
your news feeds could be awesome by the
08:08
way if you want to see all the craziness
08:09
happening behind the scenes if you’re
08:11
falling into instagram instagram stores
08:13
i’m sharing all this stuff there’s
08:14
scenes of the potato guns and things
08:16
blown up all the time so if you’re not
08:18
follow me Instagram I go to industry I’m
08:19
calm slash russell brunson i believe or
08:21
just search russell brunson I should be
08:23
in there follow me and then go wash my
08:24
Instagram stories with filming the chaos
08:26
and the craziness every single day as
08:27
it’s happening so you want to see it all
08:29
happening in real time
08:29
Instagram is a place anyway I’m gonna go
08:32
to bed kids are in bed before 9:00 I’m
08:34
so excited I’m so excited so I’m gonna
08:36
go to bed
08:37
appreciate guys all have an amazing day
08:39
and I’ll see you guys soon want more
08:42
marketing secrets if so then go get your
08:44
copies of my two best-selling books book
08:46
one is called experts secrets and you
08:48
get a free copy at expert seekers calm
08:51
then book number two is called dot-com
08:52
secrets and you get your free copy at
08:54
dot-com secrets calm inside these two
08:57
books you’ll find my top 35 secrets and
08:59
we’ve use to become the fastest-growing
09:01
non VC back-sass startup company in the
09:04
world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.