The Atlas Shrugged Interview – Part 2 of 5

Marketing Secrets - Podcast (Russell Brunson - Click Funnels™)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

What’s up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how’d you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it.

Today, I’m going to give you guys part two of a five-part interview series. We will pick up after the intro song, we’ll pick up where we left off. We’ll keep diving into these topics, these concepts. Again, throughout this interview, we talk about religion, we talk about politics, and we talk about all these things through the lens of the Atlas Shrugged book.

So with that said, we’ll cue up the theme song, we’ll come back, we’ll go into part two of my interview with Josh Forti about Atlas Shrugged.

Josh Forti:

Because what I’m trying to figure out, this is open discussion here… I am a pretty motivated, driven person. I never would’ve described what I was doing as greedy.

Russell Brunson:

Would you have thought that when you were an athlete, or thought when you were a kid-

Josh:

Yeah.

Russell:

…no. But what is it?

Josh:

Well, yeah. And that’s why I asked you the question. Because I don’t know the answer myself.

Russell:

I feel the same way, because I never… it wasn’t until I was reading the book, The Utopia of Greed-

Josh:

Yeah, yeah.

Russell:

…and all of a sudden, I started thinking, all these things we’re doing… we call them growth, we call them whatever, which is awesome, but it is… it’s a greedy time in your life, right?

Josh:

Yeah. I wonder what the actual definition of greed is.

Russell:

Yeah.

Josh:

I’m going to look this up. We’ll see. Definition of greed.

Russell:

It has a def-… negative connotation in our world today.

Josh:

Intense and selfish desire for something, especially money, power or food.

Russell:

Or food.

Josh:

Well-

Russell:

There you go.

Josh:

All right. Money, power or food.

Russell:

For me, thinking about the lens of wrestling, when I was wrestling, I had a selfish desire for, I wanted to be a state champ, I wanted to be an all-American, I wanted to be a national champ-

Josh:

But why? Why?

Russell:

Because I wanted my hand-raising. That was all I thought about, all I dreamt about. I couldn’t… I’m a very obsessive person, that’s why I don’t gamble. Because I was like, I put a quarter in and I win, I’m broke. It doesn’t matter how much I started with, it’s gone. And I know that about myself. So when I started wrestling, and I got my hand raised the first time, I was like, that feels good, I want to feel that every day for the rest of my life.

And I just went, blinders on, and that’s all I did, that was my… and I mean, I wouldn’t have thought of it as greedy, but by definition, it’s like, you need to focus on these things about yourself.

Now I’m in the phase of my life where I’m coaching wrestling, coaching my kids and stuff like that, and it’s different, because there’s nothing in it for you, except for seeing their hand-raising and that light in their eyes go off, and it’s just like, that felt way better than my own. But you don’t know that until you’re in that phase.

Josh:

Yeah. Did having kids change that for you at all? Did it help solidify or give you a different perspective on that shift from greedy to-

Russell:

I think… maybe not so much solidify as much as I’m experiencing that in multiple parts of my life, not just the business part.

Josh:

Mm-hmm (affirmative).

Russell:

A lot in part, you think about our success stories and our business are our children, the children of ClickFunnels, whatever you want to say, they’re the people that have come off it. So I think I’m experiencing it now with them, and it’s been interesting and fun and… yeah.

Josh:

How long did it take you to finish the book?

Russell:

I think about two months.

Josh:

Oh, wow.

Russell:

You read it way faster than I did.

Josh:

Well, it’s one of those things… it’s funny because my mom was like, have you even read the book? I’m like, what do you mean, you made me read in high school. And I went back and I was like, oh, I didn’t actually read… I knew the book, so I assumed I had read it. And then I realized it was 1200 pages and I was like, I don’t remember reading a 1200-page book. I feel like I would’ve remembered that-

Russell:

I got to do it right now, because Russell’s going to be talking about.

Josh:

Right. And that’s exactly what happened. So it was like, oh, we want to do this, cool. And I could’ve sat down and had the conversation without reading the book. Because I knew the concept, the premise. And so then I went through it and… every night, two-and-a-half speed, couldn’t sleep, I’d get up and like, oh, man, it’s 3:00 in the morning. Close the book, go back in there. So-

Russell:

Can I interject?

Josh:

Yeah.

Russell:

Because there is something you started on that I want to make sure we don’t miss, because I think it was… you started leading real good and there is somewhere I want to wrap it because it’s an open loop in my head now.

Josh:

Okay, okay, okay.

Russell:

You started talking about how you agree on the left side of social helping people, but not the way that they do it-

Josh:

Right. Yeah, yeah, yeah.

Russell:

…is that how you said it? Okay, so-

Josh:

I agree with what they want to do-

Russell:

Yes.

Josh:

…i don’t agree with how they want to do it.

Russell:

Okay, so, this is something that was powerful. So after I read the book, I was geeking out, and I’m like, who is this Ayn Rand, I want to see. So I started searching her and I found an interview she did on Donahue, 1980, three months after her husband passed away. And it was a fascinating interview-

Josh:

Oh, dang.

Russell:

…she’s atheist, does not believe in a god, all these things like that, so-

Josh:

She even made a statement about how part of the reason she wrote the book was to prove that religion was fake and to destroy all belief in any form-

Russell:

So once again-

Josh:

Super different.

Russell:

…this is not the Bible for me, this is just… stimulating book that got my mind spinning. One thing she said during the interview that was so cool, because Donahue’s like, “So based on this, you believe that we should all be producers and greedy and keep all our money and we should never… we shouldn’t help anybody.” And she said, “No, no, no, that’s not what I said.” She’s like, “I never said that.” She said, “What I did say, is that it should not be the government coming to you with their guns saying, ‘Give me your 50% of your taxes.’”

That’s what’s messed up. You think about this, if you give a gift… if someone comes to you and gives you a gun like, give your friend a gift, are you actually giving them a gift? No, you’re not.

Josh:

Yeah.

Russell:

If you don’t pay the taxes, they put you in jail. That’s the thing. She said, “People should go and support people on their own.” This comes back to… this is the whole thing we talked about before, the natural man is an enemy to God, and has been from the fall of Adam, unless he yields to the enticing of the Holy Spirit.

Us yielding saying, “Hey, I have all this money, I should go help other people with this.” That’s God saying, you should not be greedy, use what you’ve blessed with and help other people’s lives. Right?

Them coming to you with a gun saying, “Pay your taxes or go to jail,” is not you giving a gift. It’s them taking it from you and giving it away. So you’re not a better person because you did it, right? And then we get into the whole depth of… this is the government now who’s the worst run organization in the history of all time, which… I won’t even rant on that. You want to trust them with the money, right?

So I just want to share a practical example, because people are like, “Well, you wouldn’t give money if you didn’t…” whatever. Right now, I’m taxed more than 50%, so more than half my income goes to Uncle Sam. He’s doing whatever the crap they do with it.

Josh:

Well, you just need some Cash Flow Tactics.

Russell:

Yeah.

Josh:

Shameless plug.

Russell:

Yeah. Anyway, I have no idea, I don’t actually do my taxes. That’s the tax bracket. But then you look at… when you yield to the enticing of the Holy Spirit. So there was a time when my friend Stu McLaren is like, “Hey, we’re building schools in Kenya, and this is mission and we believe in it, will you help?” It wasn’t greedy Russ like, “I’m going to help and this is going to be awesome.”

Josh:

Yeah.

Russell:

I felt something, I was like, “Oh my gosh. That is a great cause. Yeah, how can I support you?” In that process you can see, here’s pictures of Stu and Amy in Kenya, we’ve been to Kenya four times now. We donated money, we built schools… that is a gift, versus give us money so we can go do something with it, right?

And then a couple years later, I heard about Operation Underground Railroad, and I was like, oh my gosh, and I felt the spirit saying, “This is a good cause, you should serve, you should do this thing.” And I put time and energy and money into this thing. We raised multiple millions of dollars now to save children from sex slavery.

And not everyone’s willing to do that. Again, there’s a segment of people who will… it comes back to, the natural man is an enemy to God and has been since the fall of Adam and will be forever and ever. A lot of people never get off the greed boat. But most people, as you start making more and more money, you look at anybody, you look at Bill Gates, look at Elon Musk, anyone who’s making much money, what do they do with their money? Eventually they start giving it to charities or helping people… all these things, because there’s that transition point where you feel that, you hear the voice, you hear God, whatever you want to call it. You should be serving more.

And I think… I know that if my tax went from 50% to 20% to 10% or whatever that thing was, I would and could give so much more, and everybody could. Right now, half the money goes to organizations that… what’s happening with the money? Do we know? Do we see any ledger of what’s happening? No, it’s insane.

Josh:

Even Bill Maher, who… do you know Bill Maher?

Russell:

I know who he is, I don’t follow him-

Josh:

Stupid… super left, right? Definitely would not align with our political views, or your… or my political views. But even him is like, I have no idea what my tax dollars are going to. I have no idea where my millions of dollars I pay every-

Russell:

Isn’t that scary?

Josh:

Isn’t that crazy. It’s wild. Only the government. It’s crazy.

Russell:

And then they go like… sorry, this is a plug for OUR and Tim Ballard. Tim Ballard, I know does not take a salary. His payment for being CEO of Operation Underground Railroad and risking his life day in and day out is zero dollars they pay him. He funds it himself. All the money he makes is from his books, his speaking, other things he does, externally to pay for himself, because he doesn’t want to take money from an organization saving kids. Can you say that about any of the government-

Josh:

Yeah.

Russell:

…no, it’s insane. It’s… anyway. But, yeah. So for me, it’s like-

Josh:

Somebody’s going to mention that Trump takes a zero dollar salary in there. That’s not what we’re talking about.

Russell:

But for me, it’s like, that’s my big thing, understanding that I think there’s this blend of left and right. If we’re not producing, the fact that I’m going to wake up every morning and kill myself, even though I have more money than I’m ever going to need, now we have 400 plus people who have full-time jobs here… excuse me, full-time jobs here at ClickFunnels. It’s 144,000 people who have active ClickFunnels accounts. Each of those people, if they had one employee, it’s 144,000 jobs. If they had two to three, that means… you’re looking at… it’s probably half a million to a million jobs have been created because of ClickFunnels, because we get up every day and we’re chasing something, we’re producing, producing, producing, right?

If you take away incentives of that… I’d have to lay off half my staff, which then… and then everything starts disappearing really quickly. Where it’s like, if they took that away, now we can go and how much more could we do? We did the OUR… we talked about OUR and showed the documentary at Funnel Hacking Live, and since then, four or five dozen people who were in our community showed the OUR documentary at their events and made money, and it’s like this ripple effect keeps growing, growing, growing, versus the other side where it’s just… it shrinks and-

Josh:

Okay, so, I want to get non-specifically political here for a second with this and… I don’t want to say play the devil’s advocate, I just want to understand your thoughts on this.

So the argument on the other side, if you will, the people that are more traditionally higher tax bracket, you should be taxed even higher. We want to take more of your money away because it’s this. Basically, the thought process is like… listen, you have donated your money to Kenya and to Operation Underground Railroad and things like that, but guess what, there’s probably people here in your own community, like in Boise, for example, right, or wherever these entrepreneurs are, that you have millions and millions of dollars, there’s people that are homeless. There’s people who can’t afford medical payments, or there’s people who genuinely need help.

And so the argument is, yeah, you’ve given some, but you have so much of it, you could do that and be taxed higher. We could take even more of your money and your life wouldn’t change at all, and we’re also like… not talking about your business money, we’re only talking about profit, we’re only going to take that part of it away.

And so the argument on the other side is, if collectively… and I’m just going to make up a number here. Let’s just say there’s 10,000 entrepreneurs like you in America, that have millions of dollars or billions of dollars… I know you don’t have billions…. billions of dollars, we could take all that money, and hypothetically, we could solve a lot of these issues. We could tax the top 10 richest people, whatever. Why doesn’t that work? Or, A, I guess it’s a two-part question. A, are you… A, why doesn’t that work, and B, what is your solution for that, if any? What’s your perspective, your view on how that would help?

Russell:

Yeah, I think-

Josh:

Or can you not help everybody?

Russell:

This is the fun part, politics, right? It’s tough, and I’ll preface this before we dive into the actual question… it’s tough because there’s good on both sides and there’s bad on both sides. That’s the hardest thing, right? And so that’s the hard thing, is you can argue both ways.

Let’s say me as an entrepreneur, because I only know experiences through my own self, right?

Josh:

Right.

Russell:

I know what I pay in taxes every single year. I know how much goes away, I know how much I make. And it’s tough because the more… the less you make for the more you work, the less incentivized you are to keep working. If my take-home was $100 grand a year, I’d be like, why am I killing myself? I could work three hours a day and make that, so why would I keep doing this stuff? If there’s no reward, then it’s hard, right? It’s like, what’s the purpose of doing any of this stuff? And it’d be really easy to then shrink back, and the company shrinks, employees shrink, everything shrinks because there’s no incentive for us to risk everything. It’s a risk reward thing. That’s a big part of it.

How do you solve it, I don’t know, I don’t think the solution is the government to come in with a gun and saying, give us half your money so we can go solve this problem. I think it’s, man, what are the things in you’re interested in saving? What are the things that touches your heart, what are the things that you’re inspired to actually help? For me it’s Kenya, for me it’s this, for me it’s… there’s other things that we give money to that I don’t talk about publicly. But there’s things that… what are the things that I care about? Let me focus there.

Everyone’s got different agendas. I had Matt Maddix, someone who I… Caleb Maddix is the father, he’s super awesome guy. He came to me and he’s like, “Hey, my mission is to save these kids off the streets and this stuff…” all these kinds of things. I’m like, “That’s amazing,” he’s like, “Can you help me?” I’m like, “That’s not my calling. My calling are these things here. That’s your calling, dude, I respect it, I support it, I’ll help give money or whatever I can do to help. But that’s your calling. God gave you that. That was the thing that you were given, that’s the mantel you’re in charge of.”

And everyone’s got a different mantel. So your calling might be different from mine, people come to me all the time like, “Oh, that charity’s cool, but I support this.” Like, good, I don’t care who you support. Everyone’s got different callings and they’re all good. So I think we should be able to say, what’s the thing that speaks to our heart that we’re passionate about, and that’s what we should focus our time and our energy and our money on, not… again, don’t come with the guns saying, “Give me 50% because I think it should go over here.”

Josh:

But what about the people though, that… let’s pretend, and I have… guys, I love Elon Musk, I’m going to use him purely as an example. Clearly I have no idea what he does with his money. But let’s pretend. So, Elon Musk and all his money… what if he wasn’t charitable? Should the government, or anybody, be able to come in and be like, “Yo, you have so much money.” Or Zuckerberg, or whatever. “You have so much money. We’re going to… you got…” I don’t know, he’s worth $90 billion. Let’s say he has $3 billion in liquid cash. I’m just… hypotheticals here. “You got $3 billion here literally sitting here. We’re going to take that away and we’re going to give you… you can have $500 million if it, but we’re going to take $2.5 billion and give it to people who actually need it.”

Do you think that there needs to be some overriding law or power or something that’s like, “Yo, you can’t just hoard. You got to… if you have more than enough, you got to go and give it back.” Or do you think that’s a personal choice?

Russell:

I think it’s a personal choice. Think about, how many jobs has he created? He’s giving that stuff, and this is the reward for this risk and reward side of thing. And his $3 billion, let’s say, what’s his next thing? He’s not just going to sit on it, that’s stupid. For him, for anybody, right?

Josh:

Right.

Russell:

He’s going to go invest in the next thing, he’s going to create more jobs, do more things, to stimulate the economy in different ways. He’s going to go and start PayPal, and then he’s going to start Tesla, and then he’s going to start sending rocket ships to space. A producer’s going to produce, because they want to produce. It’s the art for them. So let them create art because the byproduct of art is jobs, it is stimulation of the economy, all those things happening.

And so for me, building funnels is my art. I couldn’t care less about the revenue that comes from it. I need the revenue to be able to hire the teams and the people and the things that we need to be able to continue the art, to pay Zuckerberg, to show my ads on the thing. All these things are part of it.

So I think, yeah, if he’s sitting on $3 billion, it’s just sitting there, but producers don’t typically do that. They’re reinvesting, they’re doing stuff with it that creates more.

Josh:

I want you to come up with a story on the spot, go. Which you’re pretty good at. But I want you to talk about that. Producers produce. I think that might be one of the… actually, I’m curious to know… I feel like that is one of the most misunderstood things about the ultra-wealthy. The people that are actually… not like, I inherited $200 million because I’m a trust fund baby. But the actual Elon Musks of the world, the Jeff Bezoses of the world, the Russell Brunsons of the world, what ultimately drives you to go keep doing more?

You have all of the money. And I know… we talked about the… you want to contribute back part, but there’s a million different ways you can contribute. Why do you do the things that you do? Because I feel like one of the misunderstood things is… and this is something I don’t know how to explain it to people that don’t know it, I told my fiance, I was like, “You should listen to Russell.” Because I’m like, “I think like that.” You know what I mean? If you don’t understand me, maybe you could see it from somebody else and know that I’m not weird. I mean, I am, but there’s other people like me, that think like this.

But it’s like, how would you explain to somebody that Elon Musk is going to do what Elon Musk does. He’s Elon Musk. Zuckerberg, or whoever-

Russell:

Hank Reardon.

Josh:

Right, right, whoever. Russell Brunson. You’re going to do what you do, because that’s who you are. You build things, and the result of… because you need to build things, you need resources. So you’re like, man, if I want to go build this thing over here, I need $100 million, or I need $10 million. I’m just going to go make that money, and I’m going to go do it here. And you’re basically just organizing things. You’re either creating or you’re organizing.

How does that mentality work? I don’t think the average person understands that. And I think that’s one of the big misconceptions of… because this goes back to the greed thing, and the reason I really don’t like the word greed is because there is so much misconception about it, although I will say the definition says that it’s probably that.

Russell:

It is a negative word… the connotation’s super negative.

Josh:

But it’s like, you don’t exclusively do it because you’re greedy. You did it because you don’t know how to do anything else. You know what I mean?

Russell:

Yeah.

Josh:

Sorry, sorry, Alex Charfen… We can’t turn it off, and we don’t understand why anybody would want to.

Russell:

Yeah, yeah.

Josh:

Like that, that’s the thing.

Russell:

If you think about it, it’s creation. Why was man put on this earth? Were we put on Earth to wake up, watch TV, go back to bed? No, we have creative powers in our body, that’s how husband and wife get together and have children and create. That’s the mission on Earth, we’re always creating.

Any of us, you get married, you create something, we need a house, where are we going to live at? And you create things to be able to get a job, to be able to organize matter, to be able to make, oh, we have a house now we can move into.

And that’s the thing, so many people though, they become… the word that Garrett White uses best, sedated. Where there’s pain, and so because the pain, they’re sedated, so they just sit in the moment of, they don’t want the pain. Because the pressure is too heavy for the one point, it hurts so bad, they say, I have to stop.

Versus what we talk about, over the last six years, I get destroyed, then increased capacity, then destroyed. And so there’s two sets of people, there’s the people that aren’t producing, they’re sedating, because they’re afraid of the pain, nervous of the pain, trying to hide from the pain, I get that. There’s been seasons of my life where I’ve felt pain and I just want to hide, and I have.

And then there’s seasons of your life, at least hopefully for most… and I wish everybody could experience it, because the opposite of it, when you’re in the creation zone, when you’re creating, you’re doing it, it’s hard, it’s a different… both of them are hard, they’re different hards, right? One is there’s so much fear, there’s so much just trying to get out of the pain, and the other one is just… you create to create, right?

You can ask my team, we build a funnel, and for me, it’s just like, look at this thing we created. We create a product or an event or whatever, and it’s like, the creation of the thing, and sharing it with people, that’s… I don’t know. And I think it’s the same way when I was wrestling, that was my art at the time, and I didn’t want to do anything besides wrestling. When to tournaments and tournaments, I’m like, what’s the next tournament, what’s the next thing, kept doing that, kept doing that, my entire life, because that was the art. After awhile, you just want to keep performing what you’re doing, right?

And I think that if you can get out of that sedation that most people live in… I say the majority of-

Josh:

And I think that’s the issue, that for you and I, we create. Entrepreneurs, funnel hackers, free thinkers of the world, they go out there and they create because it’s like, that’s what we do.

Russell:

Yeah.

Josh:

I don’t think that’s how most of the world operates.

Russell:

Yeah. Did you… initially, right, when they’re born, they have that seed, that seed of whatever we call it, growth, greed, whatever, right? Something happens in life where they get the pain and they sedate because it’s easier. I think that’s one of the biggest problems, and I am anti-drug, anti everything that causes sedation, because most of the world, I see… especially in entrepreneurial community, where people could be doing so much more, but instead there’s sedating with drugs or alcohol or weed or whatever, because it’s like, let me take the pressure of myself.

And man, what a tragedy. You could be producing and changing so many people’s lives, but it’s like, I need an outlet. The outlet causes sedation, it takes you out of your ability to produce. I think the majority of people, that’s what they do. It drives me crazy, I see all the conversation on Facebook of… there’s entrepreneur events where people come together, they literally… there’s sessions, we talk about what mushrooms they use to hallucinate… it just drives me nuts. You guys are sedating to get out of this pain as opposed to stepping into the pain, creating and changing people’s lives.

So I’m very vocal, anti all that kind of stuff, because I think so many people, that’s what they slip back into. One of the greatest blessings of my religion that I believe is I don’t have these tools to sedate that most people use. And so my outlet is creation. If my outlet was drinking, if my outlet was drugs, if my outlet was these other things, I wouldn’t have been able to produce, but I don’t, so my outlet’s got to be what, what is it? Production, let’s create something amazing.

And I think too many people let themselves off the hook and just, oh, I can create or maybe watch TV, or I’m going to go eat, or I’m going to go… if your outlet is something that sedates you, that’s taking you out of your creative zone, I think most people slip back because it’s easier, it’s cheaper, it doesn’t cause the pain. Garrett White’s whole mission, Wake-Up Warriors, waking men up from that sedated state that most of our society are stuck into.

That’s why I relate to him so well, because I see it in people I love, that I care about, like, you’re sedated, if we could break you out of that and get you into production, you could change the world.

Josh:

Yeah, I think it’s interesting. So, I have a coach who I think did that for me… I mean, I don’t use Garrett White, which… that’s an intense man, oh my word. Garrett, if you’re listening, I would love to talk to you. Come on the show. I’ve always plugged him. Hey, if I’m ever going to get a guest… Elon Musk, if you’re listening.

Anyway. But I have a coach, Katie Richardson. You know Katie. Katie is… outside of my immediate family, and Leah, obviously, top three people that changed my life, Katie Richardson and Russell Brunson are two of those people that are in that top thing, right? So Katie is someone that I work with one-on-one. I don’t think I was ever sedated in the sense of what you’re talking about, but the opposite of sedation is being alive. Really, truly, coming alive, understanding who you are, what you are put on this earth here to do.

And so the thing that I struggled with for the longest time, even from the beginning days of this entrepreneur, is right and wrong. I didn’t want to do the wrong thing. I didn’t want to tick anybody off, because that would be bad. Like, oh, man, you don’t want to get into a fight, because that’s bad. I don’t want to make too much money because that might be bad. Or I don’t want to say the wrong thing because it might be bad. So I lived in this black and white, is it right or is it wrong.

Katie came along, and she’s like, “Josh, there is no right and wrong.” There is in the sense of moral right and wrong… I’m not going to go into that concept, but… universal truth, I do believe there’s absolute truth. But in the sense of our everyday life, it’s not so much is it the right thing or the wrong thing, it’s what are you going to choose to do. But you can only know what you’re going to choose if you’re alive, if you know who you are, and you know what you’re put on this earth to do.

And that’s why… it’s funny, you might… I think you may know this sorry. So my brother dies, helicopter crash, beginning of 2019, kind of wrecked my whole life, ending up selling the company, sold the business to an investor, business partner took over, and Leah and I took off on our own. And it’s supposed to be this four-month long trip where I was going to disconnect and figure out life and everything like that.

And Christmas time, it’s about a week before Christmas, and we’re in the Philippines, in the middle of absolutely freaking nowhere. The nearest airport, hospital, anything, is six hours away. Absolute middle of nowhere. And Leah gets an intestinal eating parasite. She gets super, super sick. Can’t sit up, can’t keep food down. I’m like, oh my gosh, we’re in the Philippines, middle of nowhere.

So we go to the emergency room, and we get there and it’s a cart… it’s like a piece of plywood with two-inch foam, and there’s no doors on the bathroom, no toilet seat, there’s ants crawling… it’s terrible, right? And so long story short, we end up having to cut our trip two months early, we lose tens of thousands of dollars in deposits getting her home or whatever. And I have no business at this point. We’re supposed to be going for two months longer. I was supposed to fly home… I was supposed to come to Funnel Hacking Live, that was going to be our coming home.

And I find myself in the basement of my girlfriend’s mom’s house, the night before Christmas, going like, “What am I doing with my life? How did I end up here?” I go through the process like, okay, I need a coach. And I go through and I interview a bunch of different coaches and I end up choosing Katie. And I’m like, “All right, Katie, you’re going to solve all my business problems for me. You’re going to help me make all this money, you’re going to help me build this million-dollar business,” and everything like that.

And so the very, very first call, I’ll never forget, the very first question, she’s like, “All right. Vent. I know you need to.” Just brain dump, vent for 20, 30 minutes straight. I’m like, “What’s the answer?” And she goes, “Josh, who are you?” I was like, “Really? That’s where we’re going to start this whole conversation?” I just paid you 60 grand?

And looking back now, that… and I do have a full circle with this. Looking back now, figuring out who I was gave me my permission to go do what I was called to do, without the fear of what anybody else thought. And I’m not trying to intentionally piss anybody off. I don’t want people to actually hate me. But I’m so certain in what I’m doing and knowing who I am, that I know I’m a contributor to society. I know that I make the world better with what I do because I believe that everybody, deep down inside, God has given talents. And I believe that the thing that, whatever it is that you’re good at, that you like to do or whatever, that’s the talent that God gave you, and you have a choice on how you’re going to go out and use that, and I believe that we should use that to serve Him.

The problem is, is that I don’t think… I think an overwhelming majority of the world has no idea who they are or what they’re called to be. And because of that, the people like you or Elon or whoever, the producers of society, that know who they are, what their talents are, what they’re called to do, things like that… you’ve seen my growth. You’ve watched me transition from this crazy little kid to this… that came by learning who I was and how I was contributing in the world and doing what I was called here and what I was put here for.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.