The Biohacking Secrets Story. Funnel Hacker TV Feature Films - Episode 1

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YouTube Transcript: English (auto-generated)

00:00
this is the book we’re doing you guys
00:02
this book is I feel bad for Anthony
00:05
spent like six months not sleeping or
00:08
eating or working it’s a five hundred
00:10
and huge all right so this week I am so
00:15
excited we actually have a chance to
00:16
work with Anthony DiClemente no Anthony
00:18
just wrote a brand new book called the
00:19
bio hackers guide to increase focus and
00:22
energy and so we’re going to be building
00:23
out a book funnel for him now I’ve had a
00:25
chance to work on a lot of fun book
00:27
funnels I initiative my own book funnel
00:29
which was the dot-com seekers book we
00:31
sold a month one to over 30,000 copies
00:33
of it since then it continued to sell
00:35
over 10,000 copies a month a chance to
00:37
work on tony robbins book funnel if you
00:39
wrote a new book as well called money
00:41
master the game and tony had us actually
00:43
fly out to him we filmed him for all the
00:46
the pages in the book funnel i was
00:48
amazing experience in his book funnels
00:50
gone on to sell insane amounts copies of
00:51
his book we did something similar for
00:53
Dave Asprey when he came out with the
00:55
bulletproof cookbook we flew up to the
00:57
bulletproof coffee shop we filmed Dave
00:59
as well for his book funnel this week
01:01
anthony is actually flying from chicago
01:03
over here to Boise Idaho so we can
01:04
capture everything we need for his book
01:06
funnel well which is going to be so
01:08
exciting I’m looking forward to it but
01:10
before anthing jumps his airplane we
01:12
want to do something very important
01:13
we’re actually jump on calls and we’re
01:15
going to map out exactly what his book
01:16
funnel is going to look like that we
01:18
make sure we have all the assets all the
01:19
information everything we need before he
01:21
actually gets here to Boise hey how’s it
01:22
going cuz you’re in awesome this is
01:26
going to be fun alright so we’re gonna
01:28
walk through the book funnel if you
01:29
looked at recently I kept looking sweet
01:34
so a couple questions I had order form
01:37
bump what’s what’s that offer again
01:38
thank you they are junket formula we
01:42
could change the number of days we could
01:44
change pain but something along that
01:47
word it takes people through specific
01:49
daily habits all right then we were
01:51
going to go on for 97 on the upsell and
01:55
it’s going to be the the webinar offer
01:56
right and what do we have a title for
02:01
that you had a president’s presentation
02:02
title biohacking
02:04
class what if we didn’t do the master
02:07
class steps and what if we had one that
02:08
was like because people’s bodies no
02:10
energy and focus next logically they
02:11
wanted they want to lose a bunch of
02:12
weight right
02:13
what was like the biohacking and it
02:17
could be just like looking film that
02:19
when you’re out here it could be like
02:20
you talking for two or three hours about
02:21
that like okay I get to do that with
02:25
with my eyes closed and we can take
02:27
taking so many people’s even women in
02:30
their 50s and 60s it hasn’t visual to
02:32
lose weight join anything and get them
02:34
if I’m losing weight like if we can do
02:37
it off so all this unrest itself okay
02:39
it’s called by the biohacker
02:40
by rockers guide to fast fat loss or
02:42
something kind of like somewhere along
02:44
there that’d be cool yeah like that okay
02:48
so books suffer an offer biohacking fat
02:50
loss to an 87 and then we could down
02:52
sell this payment plan so they can’t buy
02:54
it there’s like 3x of 97 that’s a sexy
02:56
funnel let’s get back to work on the
02:58
screen can scope my name is russell
03:02
brunson and i’m part of an underground
03:03
group of entrepreneurs that you’ve
03:05
probably never even heard of before we
03:07
don’t rely on cash from venture
03:08
capitalists to get started and we don’t
03:11
even have those to go public either in
03:13
fact our motivation is the exact
03:15
opposite so we have products and
03:17
services and things that we know change
03:19
people why because we’re fighting
03:20
against the big brands people with
03:22
literally unlimited budgets we have to
03:24
do things different rings you have to do
03:26
things smarter we don’t have financial
03:27
safety net because every test we take
03:29
with our own money we have to be
03:31
profitable from day number one so how do
03:33
we do that how is that even possible if
03:35
you ask the MBAs I look at your college
03:37
textbook they will tell you that what we
03:39
are doing is impossible to get it’s
03:41
happening every single day it has
03:42
happened to an art and a science that we
03:44
call funnel hacking it’s not really
03:46
something that I can explain to you
03:47
something I have to show you these
03:49
stories are a glimpse of entrepreneurs
03:51
just like you we have a dream and a
03:53
vision you want to change the world in
03:55
their own little way I use a phone
03:56
hacking process they’ll make their dream
03:58
become a reality
03:59
yes we are funnel actors and these are
04:03
our stories
04:06
[Music]
04:08
all right so today is the day I’m really
04:10
excited for selfishly instead of me
04:12
flying Chicago going to be Anthony I
04:13
want him to fly here for a couple of
04:15
different reasons one of them is I want
04:17
to have a chance to actually work out
04:18
and here at my home in my own personal
04:20
environment because it’s how I’m gonna
04:22
actually live my life long term so I
04:24
want him to come here so today we’re
04:25
actually have a chance to work out he’s
04:26
gonna be coming in here in a little bit
04:28
and we’re going to go through I got my
04:30
own little wrestling room of my backyard
04:31
we’re going to go and do some
04:33
meditations and breathing exercises
04:35
probably going to run I’m going to show
04:37
him some wrestling stuff and hopefully
04:39
throw him around a little bit help you
04:40
know position a posture myself for all
04:42
the cool stuff using to do through V
04:43
Laila later and and then after that
04:46
we’re going to spend some time figuring
04:47
out how to kind of biohack my own energy
04:48
now biohacking is probably a word that a
04:50
lot of people haven’t heard of before
04:51
biohacking is the use of
04:53
self-experimentation to upgrade your
04:55
body your mind and your life it’s the
04:57
arts and science of becoming the
04:59
superhuman and so selfishly for me the
05:01
reason I want Anthony here is because my
05:03
major goal right now I go in the office
05:06
every single day I’m an entrepreneur
05:07
who’s doing a million different things
05:08
and it’s like I got ton of energy for my
05:11
work for my business for things like
05:12
that and I get home at night a lot of
05:14
times I’m tired and I’ve got five of the
05:16
most amazing kids in the world I’ve got
05:17
a beautiful wife and I want to figure
05:19
out how I can squeeze more out of day I
05:20
wanna make sure when I get home at the
05:22
end of the day my energy levels the same
05:24
as when I left in the morning and I
05:26
don’t want the the best of me going to
05:28
my to my work I want the best of me here
05:29
for my kids and so that’s what my my
05:32
real goal is from this experience with
05:33
Anthony is to to figure out how I get
05:35
more out of my day so I get home I can
05:37
be completely present my wife my kids
05:43
like they sure don’t want where energy
05:45
is because like I still guilty today and
05:48
the next focus energy ultimate day and
05:49
calling you’re tired yeah I think that’s
05:52
like that that’s the most important
05:53
window it’s like keeping my heading
05:55
because somebody’s I’m dead tax good I’m
05:57
like frickin worst dad ever you see kids
05:59
they want you come to my champion here
06:01
yeah yeah in the days that like look
06:04
good
06:05
another jumper of the night so that’s
06:07
this is extending energy for the school
06:09

  • so which of these do you take daily I
    06:12
    take a lot of supplements I’ve been
    06:14
    doing that because I wish I hear about
    06:15
    something that might help me have more
    06:17
    at focus or energy or stamina or
    06:19
    whatever those things are I’ve bought
    06:20
    them and
    06:21
    I’m at the point now where I take on a
    06:23
    probably 50 or 60 supplement today I
    06:25
    don’t even know what any of them really
    06:26
    do at this point I just know one point I
    06:28
    read an article I bought it and I keep
    06:30
    buying him and so I’m excited him to
    06:31
    come through and actually clean up my
    06:33
    supplement closet find out what I should
    06:34
    be taking what I probably shouldn’t be
    06:36
    taking what order I should be taking
    06:38
    them and from that hopefully I’ll end
    06:40
    out with the right supplements for me
    06:42
    and so that’s why I’m really excited for
    06:44
    [Applause]
    06:46
    so you have different enzymes and
    06:48
    supplements that serve different
    06:50
    purposes based on what we’re trying to
    06:51
    achieve enzymes on an empty stomach
    06:53
    can cleanse the blood it’s like the
    06:55
    extremes inform the mean but not the
    06:58
    other way around so you can learn be
    06:59
    like alright if this stuff works for
    07:00
    like depression anxiety it’s going to
    07:02
    work just to boost mood magnesium for
    07:05
    app staying relaxed if people experience
    07:08
    cramping and difficulty sleeping
    07:09
    butcher’s broom cerebral metabolism and
    07:14
    blood flow the ones that I think would
    07:15
    be most beneficial for you based on what
    07:17
    you’ve got going on and acetylcysteine
    07:20
    is really good for energy and just
    07:23
    boosting glutathione levels some
    07:24
    thinning compose sitting for the next 30
    07:28
    days we focus on fat loss and for that
    07:30
    it’s going to be let’s address your gut
    07:32
    that’s what order it all now yeah items
    07:35
    a couple things we have to have to make
    07:37
    itself but I’ll actually work personally
    07:38
    have a really good product and luckily
    07:40
    Anthony wrote a legitimately good book
    07:42
    and so that part was easy the second
    07:44
    thing we should actually figure out how
    07:45
    we have sell this book to people people
    07:47
    don’t just buy things randomly they got
    07:49
    to be sold and so let’s make a video to
    07:51
    actually show why this book is so
    07:52
    exciting so cool so what we decided to
    07:54
    do I took branded on my team to devour
    07:55
    video stuff and we flew him to Chicago
    07:58
    to actually go live with Anthony for a
    08:00
    week to try to capture all the weird
    08:02
    things you do now if you look at
    08:03
    Anthony’s apartment I’ve only seen I
    08:04
    been there I’ve seen pictures behind the
    08:06
    scenes and it’s just like a bachelor pad
    08:08
    covered it every vile acting device you
    08:09
    can dream up
    08:10
    so Brandon went out there and actually
    08:11
    lived with him for a week he had a
    08:13
    chance to go with Anthony to cryosauna
    08:14
    and to freeze his body to reduce
    08:16
    inflammation do a bunch of cool things
    08:18
    like that he had a chance to go do the
    08:19
    the vitamin IVs you put the actual
    08:22
    vitamins into your bloodstream to help
    08:24
    get the energy faster some insane
    08:26
    workouts where he’s doing push-ups and
    08:28
    literally flying through the air he was
    08:30
    able to do all sorts of cooking and food
    08:31
    just living his life for an entire week
    08:34
    Tapp stress which people could see like
    08:35
    what first off what are these bio hacks
    08:38
    and the weird they are I think the
    08:39
    better to look really cool but second
    08:41
    off like what’s the benefit of those how
    08:42
    lives actually helped me and so Brandon
    08:44
    other film knows from that we got all
    08:46
    the pieces we need to make amazing video
    08:48
    to help convince people why they should
    08:50
    actually buy the book now some people
    08:51
    ask me you know of all these monitors
    08:54
    you could work with like why Anthony why
    08:55
    bio acne why was this something that you
    08:57
    were passionate about and I love to
    09:00
    Utica here Anthony in his own words talk
    09:01
    about why he’s so passionate because his
    09:03
    passion is what got me so excited about
    09:05
    this project my name is Anthony
    09:07
    DiClemente it was back in 2010-2011 and
    09:10
    I was an NC SF certified personal
    09:13
    trainer certified nutrition specialist I
    09:15
    was working with a lot of clients doing
    09:17
    the same things that most people do when
    09:19
    they’re helping they’re focused on
    09:20
    nutrition exercise mindset kind of like
    09:23
    the three basic areas and it wasn’t
    09:25
    until my health just completely fell
    09:27
    apart that I had I had to take a step
    09:30
    back and say alright what’s going on
    09:32
    here over the next twelve months I saw
    09:34
    over a dozen doctors as these doctors
    09:36
    continued to tell me oh you’re fine
    09:38
    you’re fine don’t worry about it I knew
    09:39
    that there was something else going on
    09:41
    and I was seeing endocrinologist that we
    09:44
    we had my hormones checked we had every
    09:46
    type of blood analysis and biomarker you
    09:49
    could that they recommended we looked at
    09:53
    and the symptoms continued to get worse
    09:56
    we’re on this Rio de Janeiro trip with
    09:58
    some of my best friends and I was like
    10:00
    you know what I’m just going to try to
    10:02
    fake it as long as I can I don’t want to
    10:04
    ruin their trip by them you know
    10:06
    realizing that I’m going through all
    10:08
    this stuff and finally by day three day
    10:11
    four we’re in the hot tub and I was just
    10:12
    I was bragging I was in bad shape and
    10:15
    then my best friend who had known for 10
    10:18
    plus years he looks at me he’s like dude
    10:20
    what is going on it’s like what’s with
    10:22
    he’s like used to be so fun and like
    10:25
    enjoyable to be around and he’s like
    10:27
    he’s like
    10:29
    he’s like you’re just you’re not
    10:30
    yourself and I said you know you’re
    10:32
    right and I’m like I’ve been like this
    10:34
    for months I’ve been trying to figure it
    10:35
    out it’s not like I’m just sitting here
    10:37
    accepting the situation I’m trying to
    10:40
    seek help and the conventional methods
    10:42
    aren’t working so I started taking
    10:44
    matters into my own hand I said you know
    10:46
    what I’m an extremist by nature if I’m
    10:48
    going to do something I go all-in I
    10:49
    immerse myself in it and even though I
    10:52
    had much less energy than I’ve had my
    10:55
    entire life all that energy went towards
    10:57
    pouring myself over every book research
    11:00
    study even looking into the fringes I
    11:03
    had something that is known as like the
    11:05
    great imitator so you experience all
    11:08
    these symptoms that mimic over 200 other
    11:10
    diseases and because of that I was like
    11:13
    oh I think I have this oh I think I have
    11:15
    this well I think I this and it turns
    11:17
    out that what I actually had was like
    11:19
    the last thing that I possibly checked
    11:21
    but it wasn’t until I had completely DOE
    11:24
    been and and immerse myself in
    11:27
    functional medicine and nutritional
    11:29
    neuroscience and biohacking and started
    11:31
    saying all right like what were these
    11:33
    people at the top of their game doing
    11:34
    what are these elite athletes doing to
    11:36
    get that one or five percent improvement
    11:38
    what are the people who are really sick
    11:40
    doing that’s working for them right now
    11:41
    and how can you apply that I started
    11:43
    using that stuff and lo and behold that
    11:46
    had the same impact energy started
    11:48
    exploding and within a very short period
    11:50
    of time it was like you could see that
    11:53
    positive trajectory I could start seeing
    11:55
    the lights coming back on you know and
    11:58
    and I was waking up and energy started
    12:01
    coming back and and I started you know
    12:03
    going from a point where I could not
    12:05
    work out at all to I could kind of do
    12:08
    some yoga to like I could do a little
    12:10
    bit harder yoga and and so we’re like I
    12:13
    could start incorporating other types of
    12:14
    training and other types of bio hacks
    12:16
    that were a little bit more stressful in
    12:18
    a cute way on the body and I could see
    12:21
    my body is starting to respond and it’s
    12:22
    like all right if this is working for me
    12:24
    if it’s working for these people to top
    12:26
    those games it’s working for these
    12:27
    people that you know that are at the
    12:28
    bottom of their came
    12:30
    it’s got to also work for some of these
    12:31
    folks that we tried to help before that
    12:33
    has struggled and we started applying it
    12:35
    to them and those same people that same
    12:38
    cross-section of folks who didn’t
    12:40
    respond just to the generic nutrition
    12:43
    exercise mindset stuff will be
    12:46
    customized it for them
    12:47
    we started layering all these other bio
    12:49
    hacks and in putting together these
    12:51
    types of programs that were customized
    12:52
    and built just for them they started
    12:55
    getting results a lot of people are like
    12:57
    are you nuts like why are you doing this
    12:58
    you’re like running yourself into the
    12:59
    ground working with all these people for
    13:00
    free but I knew that by doing what other
    13:03
    people aren’t willing to do it was going
    13:05
    to help me develop that pattern
    13:07
    recognition there was a pretty cool
    13:08
    example that I I heard the other day and
    13:10
    they talked about how it’s a Greek
    13:12
    saying that is like every man goes
    13:14
    through five deaths the first is when
    13:18
    you stop fighting
    13:20
    the second one is your last last time
    13:24
    you have sex the next one is when you
    13:29
    physically die the next one is when your
    13:33
    body deteriorates and is once again a
    13:35
    part of the earth and the last one is
    13:38
    the last time someone says your name and
    13:41
    when you’re thinking about only being
    13:46
    here for a short amount of time start
    13:48
    wondering all right how long can you
    13:51
    make it how long can you extend those
    13:53
    five deaths and the only way is to help
    13:58
    other people people don’t talk about
    14:00
    folks who are the biohacking dude they
    14:03
    talk about the impact that you had in
    14:05
    the world and that’s why our mission is
    14:08
    to end childhood obesity or at least
    14:11
    provide the tools to do that so these
    14:14
    kids that are being deprived of what
    14:16
    should be a childhood right to run and
    14:19
    play and even if their parents don’t
    14:21
    know anything about food giving them the
    14:24
    tools that they need to put the right
    14:25
    stuff in their body and one of the one
    14:29
    of the clients that I worked with that
    14:30
    haze like my uh my little brother Niko’s
    14:33
    he’s 11 and he’s in bad shape man he’s
    14:36
    helped I can’t help him I said sure so
    14:39
    11 years old calls me up he’s like hey
    14:41
    and I’m like what’s going on man he’s
    14:43
    like well get made fun of at school he’s
    14:45
    like I can’t lose weight his women she
    14:47
    was always 150 pounds I couldn’t run
    14:51
    kids were being cruel making fun of him
    14:54
    and he’d sit there recess he couldn’t
    14:55
    play basketball and we started getting
    14:58
    away coming off and he started getting
    15:00
    involved in sports and he started
    15:02
    getting back into life the kids stopped
    15:04
    making fun of me actually started making
    15:06
    friends it started telling me about how
    15:08
    he was joining a CrossFit gym with his
    15:10
    brother and like 17 videos I’m doing
    15:13
    like pored over had clean and presses
    15:14
    and next thing you know he’s down to 115
    15:17
    pounds 35 pounds down he’s running he’s
    15:20
    playing basketball he’s like loved in
    15:22
    his life and he’s and he’s like posting
    15:24
    on Facebook helping other kids you know
    15:26
    to take control of their health and like
    15:28
    that’s what it’s about you know it’s
    15:30
    about
    15:30
    you inspire one person that’s what goes
    15:33
    beyond you you know because then that
    15:35
    person inspires other people and then
    15:37
    those people inspire other people and
    15:39
    that’s what we want to do we want to put
    15:42
    an end to childhood obesity I want to
    15:44
    give people the tools to take their
    15:46
    health back and that’s what this book is
    15:48
    about and that’s what that’s what
    15:50
    commissions
    16:10
    [Music]
    16:17
    you
    16:20
    [Music]
    16:24
    [Applause]
    16:25
    [Music]
    16:42
    [Applause]
    16:43
    [Music]
    17:02
    if you’re looking to increase your
    17:04
    energy I want to give you my free book
    17:05
    the bio hackers guide to upgraded energy
    17:08
    and focus just tell us where to ship it
    17:10
    and we’ll send you your book for free
    17:16
    alright there’s a few things to go into
    17:18
    every successful campaign online first
    17:20
    is really good offer we’ve got that with
    17:21
    Anthony’s book second a sales video to
    17:24
    capture the message we’ve got that from
    17:26
    the video Brendan created in this trip
    17:27
    to Chicago the third thing we need is
    17:29
    the sales funnel some of you are
    17:30
    probably wondering what in the world is
    17:32
    the sales funnel right we think about
    17:34
    this let’s just say the aunt he wanted
    17:35
    to sell his book you put it up on a
    17:37
    traditional website and they’ll
    17:39
    interface book to buy add typically it’s
    17:41
    going to cost him anywhere from 10 to 20
    17:42
    dollars to sell one single book on his
    17:45
    website the problem with that is the
    17:47
    typical book on a website is only going
    17:49
    to cost nineteen ninety five so even if
    17:51
    he’s able to give his cost down to
    17:52
    twenty dollars to sell a book he still
    17:54
    only breaks even there’s no money for
    17:55
    Anthony in this business at all that’s
    17:57
    why we create a sales funnel the way
    17:59
    that Anthony’s sales funnel works as
    18:01
    well as mine Tony Robbins the other book
    18:03
    problems we worked on initially
    18:04
    somebody’s going to buy the book we like
    18:06
    to discount the pricing to get more
    18:08
    people into the sales funnel so with an
    18:09
    things both we’re actually going to get
    18:10
    away for free people just have to cover
    18:13
    a small shipping and handling fee after
    18:15
    they’ve ordered the book because first
    18:16
    thing we do is we offer what we call an
    18:18
    order form bump now in Anthony’s case
    18:20
    the order form bump is going to be a
    18:21
    supplement guide that we sell for $37
    18:23
    it’s just one out of the three people
    18:25
    that come to Anthony’s website to order
    18:26
    the book and they’re buying the first
    18:28
    upsell it has been over ten dollars in
    18:30
    profit from every single person who
    18:32
    bought the book so Ashley about the book
    18:34
    on the next page we offer a second
    18:35
    upsell then Anthony’s case we’re selling
    18:37
    a weight loss course for $97 if we get 1
    18:40
    out of every 20 people who actually
    18:42
    purchase Anthony’s book to buy the stuff
    18:44
    sells now this funnel becomes profitable
    18:46
    now we can spend five or ten or twenty
    18:48
    dollars on Facebook ads and still
    18:50
    break-even or make a profit and some of
    18:52
    you might be thinking wow Russell now
    18:54
    we’re breakeven we still have made any
    18:55
    money we have to understand is that
    18:57
    every single person who purchased that
    18:59
    book now becomes a customer if we’re a
    19:01
    break-even means we got a customer for
    19:03
    free if you make any profit that’s good
    19:04
    because I know that in Anthony’s
    19:06
    business he also has a high end coaching
    19:07
    program and other products and services
    19:08
    he offers so that person who bought the
    19:10
    book can now be introduced into his
    19:12
    other sales funnels and anything they
    19:13
    buy in the second sales funnel is pure
    19:16
    profit
    19:16
    now before Anthony got the boys we had a
    19:19
    chance to sit down and actually sketch
    19:20
    out what we wanted to sell some look
    19:22
    like we’ve already created most of the
    19:24
    videos they’re going to be going inside
    19:25
    the sales funnel so now we’re consensus
    19:27
    on actually putting the pages in place
    19:29
    and making it all work
    19:30
    now I wish I had time to spend all day
    19:32
    building funnels is one my favorite
    19:33
    things to do but I got a lot to do today
    19:35
    I got to go out and still go shopping
    19:36
    with ants and you find out one supposed
    19:37
    to be eating to increase my energy my
    19:39
    health I’m actually not steven is my
    19:40
    final assistant take over this project
    19:43
    and start building out the entire funnel
    19:44
    structure for Anthony’s funnel okay so
    19:47
    this is where all the magic happens
    19:49
    where the funnels are actually built so
    19:52
    uh as you know if we we mapped out on
    19:55
    the phone before you got here this is
    19:56
    kind of the two funnels we’re building
    19:58
    out my name is Steve Larson and I am
    20:00
    actually ruffles funnel building
    20:02
    assistant I have the coolest job on the
    20:04
    planet I’m not a coder or a programmer
    20:06
    but I’m totally obsessed with click
    20:09
    funnels I’ve been studying this stuff
    20:10
    for a long time and because of the
    20:12
    program though I get to sit next to
    20:14
    Russel and just build cool stuff all day
    20:16
    long it’s the coolest job on the planet
    20:17
    Wade’s right now to probably change 12
    20:19
    more times before it goes live we’ve got
    20:20
    the sweet DNA double helix from the book
    20:23
    and blue behind the big focus easy pitch
    20:26
    right boom to the free book offer and
    20:28
    then we’ll have the order form bump here
    20:30
    if we pound down here with like
    20:32
    thousands of everything so that is there
    20:34
    scrolling through here they’re seeing
    20:35
    all the cool stuff in the book they’re
    20:36
    seeing the pictures are seeing all the
    20:37
    big the big things on what page
    20:39
    everything’s happening it’s coming
    20:40
    together we’re like ninety ninety
    20:42
    percent there’s just by blast blast push
    20:44
    over the edge we’ve we’ve so much
    20:46
    content to put on yes it’s going to be
    20:50
    great amazing yeah thank you guys
    20:52
    yeah I’m excited based on like what we
    20:54
    know at this page should it’s really
    20:58
    awesome good yeah it looks so good
    21:01
    okay so Stephens got everything he needs
    21:02
    to start running the funnel
    21:04
    [Music]
    21:15
    and I are going to head to the grocery
    21:17
    store and we’re going to go shopping so
    21:18
    one of the closest thing we have a whole
    21:20
    food I’m not a picky eater like I love
    21:22
    almost everything
    21:23
    peppers are I use for me let’s say you
    21:25
    had like some kale romaine lettuce is is
    21:28
    pretty tasty we have to mix up the salad
    21:31
    and a festive like anyone food all day
    21:35
    long to be avocados with weight loss
    21:37
    it’s a lot of the same meals over and
    21:39
    over again all of these greens are fair
    21:41
    game and if there’s stuff that you enjoy
    21:43
    let’s work it in its flavor and it’s I
    21:47
    mean it’s good for you but it’s awesome
    21:48
    the flavors amazing sit like cheeks like
    21:50
    sprinkles on your salad a little bit
    21:51
    what’s most of all with the fish is just
    21:53
    making sure it’s like ah this is great
    21:54
    they have a bib a number of different
    21:56
    wild-caught option to come I think this
    21:59
    will be pretty easy for you what do you
    22:01
    think I wish I wish might look like his
    22:09
    alright so right now Stephen is building
    22:11
    funnel Melanie is making my new salad my
    22:13
    bile acts out give me energy and focus
    22:15
    I’m excited these are my three secret
    22:17
    weapons for making a salad tastes good
    22:19
    you got your pink Himalayan sea salt
    22:20
    then you got the Bragg organic sea kelp
    22:23
    delight also good for boosting your
    22:25
    metabolism and improving thyroid
    22:28
    function and then you’ve got your Bragg
    22:30
    nutritional yeast is your big palate oh
    22:33
    yeah a lot of greenery I’ve never seen
    22:38
    straight Kelly four kind of scared today
    22:40
    [Music]
    22:41
    [Laughter]
    22:45
    it’s like eating really thick lettuce
    22:48
    yeah your mind will be sharp all day and
    22:50
    then you’ll get home you’ll be able to
    22:52
    play with your kids and and kind of have
    22:55
    the best of both worlds so it’s like
    22:56
    it’s just a cleaner fuel little and
    22:59
    we’re only talking 30 days here so it’s
    23:01
    we’re not we’re not trying to build
    23:03
    something like hey this is the rest of
    23:05
    your life or like dude let’s just let’s
    23:06
    kick butt for 30 days we’ll go hard and
    23:09
    then figure out how to sustain that you
    23:10
    know
    23:11
    [Laughter]
    23:15
    the next phase now that those things are
    23:16
    in place now we have focus on the fourth
    23:18
    thing that every successful sales funnel
    23:20
    has to have and that’s traffic next I’m
    23:22
    going to introduce Anthony to John parks
    23:24
    on my team now John does all my paid ads
    23:25
    my facebook ads and so John Anthony work
    23:28
    together to create an advertising
    23:29
    campaign where we can start driving
    23:31
    traffic to sell Anthony’s books okay so
    23:33
    the three ads we chose are one that
    23:35
    features you one that features just the
    23:37
    book one that’s you end the book so kind
    23:40
    of see which of those three ideas might
    23:41
    convert better the person sponsoring the
    23:44
    ad like it’s you know it’s like russell
    23:45
    brunson base or it’s you know - Anthony
    23:47
    or it’s at least your face right the
    23:49
    face running the running the promotion
    23:50
    so this would will work well and work
    23:52
    well okay if one of them is
    23:54
    outperforming the other significantly
    23:55
    will pause the others and let that one
    23:56
    go okay that’s really fun to see thank
    24:00
    you yeah next time I connect with Andrew
    24:01
    O’Brien Andrew does all of my personal
    24:03
    PR for all of my companies if we’re
    24:05
    gonna take Anthony and help them get on
    24:07
    every single podcast every single news
    24:08
    site get him out everywhere so that
    24:10
    everywhere you look people see an
    24:11
    theta-c biohacking every time someone
    24:14
    sees your face it’s going to be honest
    24:15
    from us or it’s going to be in English
    24:17
    and being Forbes and via Business
    24:19
    Insider is going to be a success
    24:20
    magazine if the media here is your
    24:22
    passion that’s going to increase your
    24:23
    chances of actually getting exposure
    24:25
    alright and third is going to be
    24:27
    Michelle on my team he runs all of our
    24:29
    social media that way we can start
    24:30
    building rapport with our audience
    24:32
    engaging with them and getting our
    24:34
    message out to as many people as
    24:35
    possible to all the different social
    24:37
    media channels we definitely want to
    24:39
    have content there’s recent and relevant
    24:41
    up on the Facebook page at that time we
    24:44
    have a big book paid for by I can
    24:45
    secrets you the other okay yeah you have
    24:48
    a personal Facebook I do
    24:50
    hey fan funny so right now that our
    24:56
    advertising team is working on how to
    24:58
    get traffic to sell Anthony’s book
    24:59
    Stephens working on the backend cell
    25:01
    phone to get people to buy the book plus
    25:03
    pile it up sells the 40 understand
    25:05
    there’s two core metrics that drive this
    25:07
    entire business going to the roots focus
    25:09
    on the first one is what is your cost to
    25:11
    acquire customer how much is it costing
    25:13
    you to get somebody to pull their credit
    25:15
    card out of the wallet and buy your
    25:17
    front end products that’s the first
    25:18
    metric the second metric is your average
    25:20
    car value that’s how much money on
    25:22
    average of each person who buys your
    25:24
    front end
    25:24
    Nancy’s cases book how much money on
    25:26
    average they spend during that time in
    25:29
    the shopping cart
    25:30
    so those are two metrics so the goal is
    25:31
    to spend as little as possible to
    25:33
    acquire a customer and make as much as
    25:35
    possible on every single customer comes
    25:37
    through your sales funnel so for example
    25:38
    where they’ll spend ten dollars to
    25:40
    acquire a book customer they’re on
    25:41
    average make twenty dollars inside of
    25:43
    the sales funnel then we’re making ten
    25:45
    dollars profit for every single person
    25:46
    who buys the book on the flip side they
    25:49
    cost us $30 to acquire a book customer
    25:51
    we only make ten dollars in the cart
    25:52
    we’re losing $20 to every single book we
    25:54
    sell now we’ve got all the pieces done
    25:56
    for successful sales funnel we have the
    25:58
    offer we got the message we’ve got the
    26:00
    sales funnel we got traffic now it’s
    26:02
    time to kind of put it out there and
    26:03
    just see what’s going to happen so
    26:05
    Anthony’s flying back to Chicago where
    26:07
    you start driving some traffic now
    26:08
    Stevens finished with the funnel and
    26:10
    we’ll kind of see where it goes from
    26:11
    here do you have a cell funnel that
    26:17
    underperforming or you know you need to
    26:19
    sell some of you have no idea where to
    26:20
    start what to do if so and you’d like my
    26:23
    help then go to funnel hackathon comm
    26:25
    and find out how you can have me and my
    26:27
    team help you with your cell phone
    26:29
    [Music]
    26:35
    it’s been about a week since Anthony was
    26:38
    here in Boise ting went back home we’ve
    26:39
    had a chance to drive some traffic to
    26:40
    the funnel and I just got the initial
    26:42
    numbers back from the could have Anthony
    26:44
    call the phone and kind of tell them the
    26:45
    news no no hey man how you been good are
    26:49
    you I’ve got I’ve got some good news for
    26:51
    you and some like okay news where you
    26:56
    want the good news of the bad news all
    26:58
    right the good news is we’ve sold a
    26:59
    bunch of books so your message is
    27:01
    getting out to the world people are
    27:03
    getting in their hands so that’s the
    27:05
    good news
    27:06
    they’re cool you want the bad news and
    27:10
    let’s do it later the Facebook ad cost
    27:12
    right now is costing about nineteen
    27:14
    eighty eight cents so almost 20 bucks to
    27:17
    get one person to buy the book which
    27:19
    sums the books free plus shipping that’s
    27:22
    digging in the hole which that’s okay we
    27:24
    gotta move out a funnel right but about
    27:26
    twenty almost twenty dollars to give
    27:27
    away a book right now your landing page
    27:29
    which I still have landing page it’s
    27:31
    converting about ten point seven percent
    27:32
    and then from there it kind of comes
    27:35
    down so there’s two metrics that drive
    27:36
    this whole business for us number one is
    27:39
    how much the cost to acquire customer so
    27:40
    we’re about a little under $20 to
    27:42
    acquire a customer and second numbers
    27:44
    how much money to actually make in the
    27:45
    cart from each person and right now
    27:47
    we’re making $16.80 and on top of that
    27:51
    obviously got a cost of printing and
    27:52
    shipping so it’s costing us a lot we’re
    27:54
    making we’re making less than 20 bucks
    27:56
    we’re probably spending closer to 30
    27:58
    right now so we want to test something I
    28:00
    want you to go back and if you’re in a
    28:01
    facebook live before I’ve heard it on
    28:04
    use it okay so it’s pretty easy in
    28:06
    facebook this will app and then you can
    28:08
    close I’ve when why you use every single
    28:10
    day I want you to make a weird
    28:11
    biohacking video of you doing something
    28:14
    weird and then the end of it I go get my
    28:16
    free book just every day just do one of
    28:19
    those like you know you’re relaxing that
    28:21
    has the light in your nose yeah like
    28:23
    doing that ones I mean like hey get the
    28:25
    book to learn how to do more weird stuff
    28:26
    and then you can do one on I don’t know
    28:29
    you’re doing flying push-ups and then I
    28:31
    was just just different things and
    28:33
    things like we’re know we don’t know
    28:34
    which ones are going to hit some of them
    28:35
    might be really good some could be like
    28:36
    horrible but we do in every single day
    28:38
    if we get one or two that like is the
    28:41
    right message it’ll drop that ad cost
    28:43
    down
    28:44
    ethically okay and am i doing my
    28:48
    including vile act the more things you
    28:50
    can do or it’s just like it imagines a
    28:52
    newsfeed like the news feeds going
    28:53
    through you guys something like jumps
    28:54
    out where they’re like like I don’t
    28:56
    that’s just weird
    28:57
    are you cool doing that every day for
    28:59
    until I tell you to stop all right cool
    29:02
    number two lakes of the landing page is
    29:04
    good which is awesome I love the
    29:05
    vegetable video I want week that have
    29:07
    like everything’s work and get on
    29:08
    landing page so a little over ten
    29:10
    percent conversion rate so I don’t want
    29:11
    to touch that cuz that’s working good
    29:12
    but the bump the bump what they put in
    29:16
    there they’re they’re they’re shipping
    29:17
    address on the next page we have the
    29:19
    upsell yeah that was the other one how
    29:23
    to bio extra water okay an order for
    29:26
    bump they can add both of those things
    29:28
    okay
    29:29
    I wonder fish is like I was too
    29:31
    confusing right now we’ve got to like I
    29:34
    might try just to go in there and to
    29:36
    clickfunnels and just kind of like
    29:37
    simplify just delete some words and see
    29:39
    so I’ll play with that if I get that
    29:41
    conversion up I’m sure you ask you what
    29:43
    hurdles are you looking for would you
    29:45
    feel like you got some good players
    29:47
    biggest goal right now is get to least
    29:49
    break even that we’re getting customers
    29:51
    and then we can send us your coaching
    29:53
    programs we can send into wet like other
    29:54
    things we can we could sell them the
    29:55
    back which then become all profit if we
    29:57
    can make it where this first funnel is
    29:59
    break-even then we’ve got a smashing
    30:01
    success
    30:01
    all right man let me get back to work on
    30:03
    the funnel you start in the videos and
    30:05
    we’ll check back in here in a couple
    30:07
    days and see see where things are at
    30:08
    thanks brother holy shit oh your health
    30:10
    no worries man thank you toxic so based
    30:13
    on that we’re going to go back to the
    30:14
    drawing board and we’re spent some time
    30:15
    kind of tweaking the funnel and see if
    30:16
    we get it to convert a little bit better
    30:17
    we’re also going to go back and I’m
    30:19
    Anthony through the Facebook live videos
    30:20
    if that will help us to drop the cost to
    30:22
    acquire customer and if we do it right
    30:24
    it’ll be awesome as the end of a well
    30:26
    the funnel where every dollar we’re
    30:28
    spending in advertising we’re getting
    30:29
    two or three dollars back out now will
    30:31
    probably let us test run for about a
    30:32
    week to two weeks because we need to get
    30:34
    enough people to go through it we
    30:35
    actually have it statistically
    30:36
    significant number so we know that this
    30:38
    is just a fluke that worked on one day
    30:40
    or one week but actually is something
    30:42
    that works long term and so that’s kind
    30:44
    of game plan now we’re back to the
    30:45
    drawing board and we’ll report back when
    30:47
    we’ve got some we’ve got some new
    30:48
    numbers hey guys Anthony DiClemente here
    30:51
    and in this short video I’m going to do
    30:53
    how to bio actor
    30:54
    Stables so they actually taste good so
    30:56
    you actually eat them so you can get
    30:57
    healthier feel more energy and just
    31:00
    experience all the benefits of a
    31:01
    healthier diet and lifestyle without all
    31:03
    of the headaches so just by doing this
    31:05
    every morning especially on an empty
    31:06
    stomach you guys will have you’ll you’ll
    31:07
    have so much more energy you’ll feel
    31:09
    more vibrant alive your digestion will
    31:11
    improve an important part and here’s how
    31:13
    you use cold thermogenesis at the end of
    31:15
    your shower you turn it as cold as it
    31:16
    can go and you breathe deep and you
    31:18
    relax and you hyper oxygenate your body
    31:20
    well standing under that cold water and
    31:22
    I know that sounds miserable and it is
    31:24
    at first especially when your resistance
    31:26
    to stress is somewhat low it’s video I’m
    31:28
    going to teach you how to use low-level
    31:30
    laser therapy like this transcranial
    31:32
    device from vie light to increase
    31:34
    neurogenesis or the growth of brain
    31:36
    cells so that you have higher focus and
    31:38
    greater mental clarity right so then I
    31:39
    add an avocado I cut this avocado in
    31:42
    half and I get rid of the pit throw that
    31:45
    in with the eggs the benefits of avocado
    31:47
    are many but one of the simplest is that
    31:50
    well it’s delicious but each half of
    31:52
    mikado gets you 6 grams of fiber I’m in
    31:55
    here at negative 250 degrees now there
    31:57
    are a lot of cryotherapy places in
    31:59
    Chicago but this is one of if not the
    32:01
    only one that is that negative 250
    32:04
    degree plus with you how to turn your
    32:06
    water into a powerful energizing
    32:08
    antioxidant and it’s through a process
    32:11
    known as electrolysis now hey man I’ve
    32:20
    known is so great
    32:22
    are you done I am doing fantastic
    32:24
    awesome a senior’s usual yeah also this
    32:26
    year as well I’m excited to hear how
    32:28
    things are going dude I’m excited too
    32:30
    your your room is glowing it’s pink
    32:32
    I don’t know what you’re doing over
    32:33
    there but I’m jealous which I was
    32:34
    hanging out with you yeah we’ve got
    32:35
    we’ve got the special biohacking lights
    32:37
    up that’s nice oh I’m warm I’m by
    32:39
    hacking sure today for the occasion so
    32:40
    we are we’re all bio hacked over here a
    32:43
    lot of it cool well real quick I want to
    32:45
    share with you some numbers and I got
    32:46
    some questions for you after that but um
    32:48
    since transitioning to your your new
    32:51
    style of Facebook ads has been insane
    32:53
    curious for you like how’s it has it
    32:55
    been fun you like do you like doing the
    32:57
    ads that way I love it it yeah it’s uh
    32:59
    it’s pretty easy you know one video a
    33:02
    day sometimes sometimes more if the
    33:05
    content is there but you just pause the
    33:07
    phone and go
    33:08
    so it’s yes really really easy it’s been
    33:10
    fun watching so I’ve learned all sorts
    33:11
    of new things like how to BA hack my
    33:13
    vegetables and I sleep in my all the
    33:15
    different pieces so I like I love watch
    33:17
    them too which I’m sure why they’re
    33:18
    working so well which is cool
    33:19
    yeah it’s funny to see which ones take
    33:21
    off doing little donuts rarely what you
    33:23
    expect to sell one copy of the book was
    33:26
    costing us on average 1988 cents and I
    33:29
    told you my goal is to get to ten
    33:31
    dollars got to ten dollars we’re really
    33:32
    pretty close to break-even if I was
    33:34
    initial goal but after I don’t know if
    33:36
    it’s your ads are so good if John is the
    33:38
    best Facebook guy on earth or maybe a
    33:39
    blend of both those things but the
    33:41
    number we are down to right now it is
    33:43
    costing on average four dollars and 84
    33:45
    cents to mr. Zuckerberg to sell one copy
    33:48
    of your book which is Hugh have you ever
    33:53
    had numbers like that no this is way
    33:55
    better than my own stuff so I kind of I
    33:57
    get better like you mad because those
    33:59
    are legitimately amazing so we we cut
    34:01
    our goal in half and then and the other
    34:05
    side of it so the cool thing is we were
    34:07
    tweaking the final train increase
    34:08
    conversions on on the upsells and all
    34:10
    the other stuff as well and right now
    34:11
    our average car value is about 17
    34:13
    dollars and 80 cents so when I’ll send
    34:15
    done these we’re spending $4 84 cents
    34:18
    and we’re making $17.80 and obviously
    34:20
    this book costs and some other things in
    34:22
    there but as a whole we are we are
    34:24
    profitable which is insane so
    34:26
    congratulations man hey you thank you I
    34:30
    this is incredible I owe it all to you
    34:34
    guys because I understand a lot of that
    34:36
    back-end stuff why I have a question for
    34:38
    you now so I know that you just got done
    34:40
    with the very first ever bio hacking
    34:42
    week and I wanted to go as you know I
    34:45
    was able to make it I’ve only make its
    34:46
    next one but tell me about the
    34:48
    experience what happened everybody
    34:49
    we had a group of guys that was like the
    34:52
    perfect fit you know it was people that
    34:53
    that add the right mindset they were
    34:55
    driven and they just wanted to connect
    34:57
    with other like-minded people and get
    34:59
    this part of their life figured out so
    35:01
    that they were even
    35:02
    feeling better mentally and looking
    35:03
    better physically and we had a ton of
    35:05
    fun we did some of the things that I
    35:07
    love doing here in Chicago we look like
    35:09
    pushed each other we were laughing we
    35:11
    were crying we did a lot of a lot of
    35:14
    reflection and like go asking some of
    35:17
    the hard questions that we don’t ask on
    35:19
    our own and and every
    35:22
    afterwards wanted to continue and like
    35:24
    given people that were already in the
    35:26
    coaching program we’re like well what’s
    35:28
    next like what can we keep doing to like
    35:29
    build on this experience so yeah
    35:32
    everybody wanted the next level and we
    35:35
    plugged it we plugged everyone in it
    35:37
    went great
    35:38
    that’s so cool I saw some pictures on
    35:40
    facebook of Evan jumping in in the lake
    35:42
    did everybody do that anyone chickened
    35:44
    out
    35:45
    everybody did it that’s amazing oh so
    35:48
    exciting
    35:49
    well I actually so Brandon is you know
    35:51
    film that he actually created the new
    35:53
    promotional video for by acting week and
    35:55
    you see Mia have you have not seen it no
    35:58
    I’ve had people texting me about it so
    36:00
    somehow people receive it but it’s not I
    36:03
    can’t access it today I’m going to show
    36:05
    it you before I do though I want to just
    36:07
    from a numbers standpoint for the first
    36:10
    by a week how much money did you guys
    36:12
    generate getting people to the bio
    36:14
    hacking the bio hacking week total from
    36:16
    bio hacking week we did $32,000 it’s
    36:19
    awesome the very first one is amazing
    36:21
    that’s cool
    36:23
    if you do the math on that based on the
    36:26
    books we sold it looks like based on
    36:29
    that pretty much doubled the cart value
    36:31
    why people understand is I think the
    36:32
    first thing you sell is where you make
    36:34
    all your money but usually it’s the
    36:35
    second thing you make your money right
    36:36
    we sell the book to get a customer and
    36:38
    then the next thing and so what’s the
    36:40
    $30,000 in back week sells I think my
    36:43
    master out you’re about 40 dollars in
    36:45
    profit right now for every book you
    36:48
    souls if we can keep that consistency
    36:50
    we’re spending $5 to get a book and
    36:52
    you’re making 40 like that’s how we
    36:54
    scale a company like this so right now
    36:56
    everything’s looking good is like all
    36:57
    the pieces are coming together man so
    36:59
    I’m proud of yet you know I was saying
    37:00
    so we just be continue to sell books we
    37:02
    continue to do biohacking weeks and the
    37:04
    whole thing works right oh yeah all the
    37:06
    pieces and there’ll be more products and
    37:07
    services in the future but right now
    37:09
    we’ve got something that’s that’s
    37:11
    scalable and that will give you the
    37:12
    ability to change people’s lives so it’s
    37:14
    it’s awesome so do you want to see the
    37:16
    video yes I’m going to click it a send
    37:19
    you the link right now and should show
    37:22
    here in your email and I want to watch
    37:24
    you watch it the very first time you get
    37:28
    it sure did so excited
    37:34
    [Music]
    37:37
    [Applause]
    37:40
    I’m 47 years old and I got three kids so
    37:44
    I’m thinking of myself you know what I
    37:46
    got to start thinking about my health
    37:48
    [Music]
    37:57
    look out for your brother’s have some
    38:00
    fun right on Anthony said early on how
    38:08
    you do this is how you’ll do everything
    38:14
    I’ve never jumped in hold I could Lake
    38:18
    Michigan for any reason changing my
    38:23
    mindset a personal limits of our body
    38:26
    our mind and ultimately our spirit
    38:29
    that’s what we’re here for
    38:31
    [Music]
    38:35
    being in the in the sauna 220 degrees
    38:38
    felt like sitting in an oven and
    38:40
    sweating out the five minutes that was
    38:42
    not
    39:10
    [Applause]
    39:16
    Jeff Jeff good
    39:19
    [Music]
    39:25
    [Music]
    39:38
    we’re all kind of here searching for
    39:41
    that next level in our journey
    39:44
    [Music]
    40:00
    it’s like okay the biohacking is cool it

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