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YouTube Transcript: English (auto-generated)
00:00
this is the book we’re doing you guys
00:02
this book is I feel bad for Anthony
00:05
spent like six months not sleeping or
00:08
eating or working it’s a five hundred
00:10
and huge all right so this week I am so
00:15
excited we actually have a chance to
00:16
work with Anthony DiClemente no Anthony
00:18
just wrote a brand new book called the
00:19
bio hackers guide to increase focus and
00:22
energy and so we’re going to be building
00:23
out a book funnel for him now I’ve had a
00:25
chance to work on a lot of fun book
00:27
funnels I initiative my own book funnel
00:29
which was the dot-com seekers book we
00:31
sold a month one to over 30,000 copies
00:33
of it since then it continued to sell
00:35
over 10,000 copies a month a chance to
00:37
work on tony robbins book funnel if you
00:39
wrote a new book as well called money
00:41
master the game and tony had us actually
00:43
fly out to him we filmed him for all the
00:46
the pages in the book funnel i was
00:48
amazing experience in his book funnels
00:50
gone on to sell insane amounts copies of
00:51
his book we did something similar for
00:53
Dave Asprey when he came out with the
00:55
bulletproof cookbook we flew up to the
00:57
bulletproof coffee shop we filmed Dave
00:59
as well for his book funnel this week
01:01
anthony is actually flying from chicago
01:03
over here to Boise Idaho so we can
01:04
capture everything we need for his book
01:06
funnel well which is going to be so
01:08
exciting I’m looking forward to it but
01:10
before anthing jumps his airplane we
01:12
want to do something very important
01:13
we’re actually jump on calls and we’re
01:15
going to map out exactly what his book
01:16
funnel is going to look like that we
01:18
make sure we have all the assets all the
01:19
information everything we need before he
01:21
actually gets here to Boise hey how’s it
01:22
going cuz you’re in awesome this is
01:26
going to be fun alright so we’re gonna
01:28
walk through the book funnel if you
01:29
looked at recently I kept looking sweet
01:34
so a couple questions I had order form
01:37
bump what’s what’s that offer again
01:38
thank you they are junket formula we
01:42
could change the number of days we could
01:44
change pain but something along that
01:47
word it takes people through specific
01:49
daily habits all right then we were
01:51
going to go on for 97 on the upsell and
01:55
it’s going to be the the webinar offer
01:56
right and what do we have a title for
02:01
that you had a president’s presentation
02:02
title biohacking
02:04
class what if we didn’t do the master
02:07
class steps and what if we had one that
02:08
was like because people’s bodies no
02:10
energy and focus next logically they
02:11
wanted they want to lose a bunch of
02:12
weight right
02:13
what was like the biohacking and it
02:17
could be just like looking film that
02:19
when you’re out here it could be like
02:20
you talking for two or three hours about
02:21
that like okay I get to do that with
02:25
with my eyes closed and we can take
02:27
taking so many people’s even women in
02:30
their 50s and 60s it hasn’t visual to
02:32
lose weight join anything and get them
02:34
if I’m losing weight like if we can do
02:37
it off so all this unrest itself okay
02:39
it’s called by the biohacker
02:40
by rockers guide to fast fat loss or
02:42
something kind of like somewhere along
02:44
there that’d be cool yeah like that okay
02:48
so books suffer an offer biohacking fat
02:50
loss to an 87 and then we could down
02:52
sell this payment plan so they can’t buy
02:54
it there’s like 3x of 97 that’s a sexy
02:56
funnel let’s get back to work on the
02:58
screen can scope my name is russell
03:02
brunson and i’m part of an underground
03:03
group of entrepreneurs that you’ve
03:05
probably never even heard of before we
03:07
don’t rely on cash from venture
03:08
capitalists to get started and we don’t
03:11
even have those to go public either in
03:13
fact our motivation is the exact
03:15
opposite so we have products and
03:17
services and things that we know change
03:19
people why because we’re fighting
03:20
against the big brands people with
03:22
literally unlimited budgets we have to
03:24
do things different rings you have to do
03:26
things smarter we don’t have financial
03:27
safety net because every test we take
03:29
with our own money we have to be
03:31
profitable from day number one so how do
03:33
we do that how is that even possible if
03:35
you ask the MBAs I look at your college
03:37
textbook they will tell you that what we
03:39
are doing is impossible to get it’s
03:41
happening every single day it has
03:42
happened to an art and a science that we
03:44
call funnel hacking it’s not really
03:46
something that I can explain to you
03:47
something I have to show you these
03:49
stories are a glimpse of entrepreneurs
03:51
just like you we have a dream and a
03:53
vision you want to change the world in
03:55
their own little way I use a phone
03:56
hacking process they’ll make their dream
03:58
become a reality
03:59
yes we are funnel actors and these are
04:03
our stories
04:06
[Music]
04:08
all right so today is the day I’m really
04:10
excited for selfishly instead of me
04:12
flying Chicago going to be Anthony I
04:13
want him to fly here for a couple of
04:15
different reasons one of them is I want
04:17
to have a chance to actually work out
04:18
and here at my home in my own personal
04:20
environment because it’s how I’m gonna
04:22
actually live my life long term so I
04:24
want him to come here so today we’re
04:25
actually have a chance to work out he’s
04:26
gonna be coming in here in a little bit
04:28
and we’re going to go through I got my
04:30
own little wrestling room of my backyard
04:31
we’re going to go and do some
04:33
meditations and breathing exercises
04:35
probably going to run I’m going to show
04:37
him some wrestling stuff and hopefully
04:39
throw him around a little bit help you
04:40
know position a posture myself for all
04:42
the cool stuff using to do through V
04:43
Laila later and and then after that
04:46
we’re going to spend some time figuring
04:47
out how to kind of biohack my own energy
04:48
now biohacking is probably a word that a
04:50
lot of people haven’t heard of before
04:51
biohacking is the use of
04:53
self-experimentation to upgrade your
04:55
body your mind and your life it’s the
04:57
arts and science of becoming the
04:59
superhuman and so selfishly for me the
05:01
reason I want Anthony here is because my
05:03
major goal right now I go in the office
05:06
every single day I’m an entrepreneur
05:07
who’s doing a million different things
05:08
and it’s like I got ton of energy for my
05:11
work for my business for things like
05:12
that and I get home at night a lot of
05:14
times I’m tired and I’ve got five of the
05:16
most amazing kids in the world I’ve got
05:17
a beautiful wife and I want to figure
05:19
out how I can squeeze more out of day I
05:20
wanna make sure when I get home at the
05:22
end of the day my energy levels the same
05:24
as when I left in the morning and I
05:26
don’t want the the best of me going to
05:28
my to my work I want the best of me here
05:29
for my kids and so that’s what my my
05:32
real goal is from this experience with
05:33
Anthony is to to figure out how I get
05:35
more out of my day so I get home I can
05:37
be completely present my wife my kids
05:43
like they sure don’t want where energy
05:45
is because like I still guilty today and
05:48
the next focus energy ultimate day and
05:49
calling you’re tired yeah I think that’s
05:52
like that that’s the most important
05:53
window it’s like keeping my heading
05:55
because somebody’s I’m dead tax good I’m
05:57
like frickin worst dad ever you see kids
05:59
they want you come to my champion here
06:01
yeah yeah in the days that like look
06:04
good
06:05
another jumper of the night so that’s
06:07
this is extending energy for the school
06:09
- so which of these do you take daily I
06:12
take a lot of supplements I’ve been
06:14
doing that because I wish I hear about
06:15
something that might help me have more
06:17
at focus or energy or stamina or
06:19
whatever those things are I’ve bought
06:20
them and
06:21
I’m at the point now where I take on a
06:23
probably 50 or 60 supplement today I
06:25
don’t even know what any of them really
06:26
do at this point I just know one point I
06:28
read an article I bought it and I keep
06:30
buying him and so I’m excited him to
06:31
come through and actually clean up my
06:33
supplement closet find out what I should
06:34
be taking what I probably shouldn’t be
06:36
taking what order I should be taking
06:38
them and from that hopefully I’ll end
06:40
out with the right supplements for me
06:42
and so that’s why I’m really excited for
06:44
[Applause]
06:46
so you have different enzymes and
06:48
supplements that serve different
06:50
purposes based on what we’re trying to
06:51
achieve enzymes on an empty stomach
06:53
can cleanse the blood it’s like the
06:55
extremes inform the mean but not the
06:58
other way around so you can learn be
06:59
like alright if this stuff works for
07:00
like depression anxiety it’s going to
07:02
work just to boost mood magnesium for
07:05
app staying relaxed if people experience
07:08
cramping and difficulty sleeping
07:09
butcher’s broom cerebral metabolism and
07:14
blood flow the ones that I think would
07:15
be most beneficial for you based on what
07:17
you’ve got going on and acetylcysteine
07:20
is really good for energy and just
07:23
boosting glutathione levels some
07:24
thinning compose sitting for the next 30
07:28
days we focus on fat loss and for that
07:30
it’s going to be let’s address your gut
07:32
that’s what order it all now yeah items
07:35
a couple things we have to have to make
07:37
itself but I’ll actually work personally
07:38
have a really good product and luckily
07:40
Anthony wrote a legitimately good book
07:42
and so that part was easy the second
07:44
thing we should actually figure out how
07:45
we have sell this book to people people
07:47
don’t just buy things randomly they got
07:49
to be sold and so let’s make a video to
07:51
actually show why this book is so
07:52
exciting so cool so what we decided to
07:54
do I took branded on my team to devour
07:55
video stuff and we flew him to Chicago
07:58
to actually go live with Anthony for a
08:00
week to try to capture all the weird
08:02
things you do now if you look at
08:03
Anthony’s apartment I’ve only seen I
08:04
been there I’ve seen pictures behind the
08:06
scenes and it’s just like a bachelor pad
08:08
covered it every vile acting device you
08:09
can dream up
08:10
so Brandon went out there and actually
08:11
lived with him for a week he had a
08:13
chance to go with Anthony to cryosauna
08:14
and to freeze his body to reduce
08:16
inflammation do a bunch of cool things
08:18
like that he had a chance to go do the
08:19
the vitamin IVs you put the actual
08:22
vitamins into your bloodstream to help
08:24
get the energy faster some insane
08:26
workouts where he’s doing push-ups and
08:28
literally flying through the air he was
08:30
able to do all sorts of cooking and food
08:31
just living his life for an entire week
08:34
Tapp stress which people could see like
08:35
what first off what are these bio hacks
08:38
and the weird they are I think the
08:39
better to look really cool but second
08:41
off like what’s the benefit of those how
08:42
lives actually helped me and so Brandon
08:44
other film knows from that we got all
08:46
the pieces we need to make amazing video
08:48
to help convince people why they should
08:50
actually buy the book now some people
08:51
ask me you know of all these monitors
08:54
you could work with like why Anthony why
08:55
bio acne why was this something that you
08:57
were passionate about and I love to
09:00
Utica here Anthony in his own words talk
09:01
about why he’s so passionate because his
09:03
passion is what got me so excited about
09:05
this project my name is Anthony
09:07
DiClemente it was back in 2010-2011 and
09:10
I was an NC SF certified personal
09:13
trainer certified nutrition specialist I
09:15
was working with a lot of clients doing
09:17
the same things that most people do when
09:19
they’re helping they’re focused on
09:20
nutrition exercise mindset kind of like
09:23
the three basic areas and it wasn’t
09:25
until my health just completely fell
09:27
apart that I had I had to take a step
09:30
back and say alright what’s going on
09:32
here over the next twelve months I saw
09:34
over a dozen doctors as these doctors
09:36
continued to tell me oh you’re fine
09:38
you’re fine don’t worry about it I knew
09:39
that there was something else going on
09:41
and I was seeing endocrinologist that we
09:44
we had my hormones checked we had every
09:46
type of blood analysis and biomarker you
09:49
could that they recommended we looked at
09:53
and the symptoms continued to get worse
09:56
we’re on this Rio de Janeiro trip with
09:58
some of my best friends and I was like
10:00
you know what I’m just going to try to
10:02
fake it as long as I can I don’t want to
10:04
ruin their trip by them you know
10:06
realizing that I’m going through all
10:08
this stuff and finally by day three day
10:11
four we’re in the hot tub and I was just
10:12
I was bragging I was in bad shape and
10:15
then my best friend who had known for 10
10:18
plus years he looks at me he’s like dude
10:20
what is going on it’s like what’s with
10:22
he’s like used to be so fun and like
10:25
enjoyable to be around and he’s like
10:27
he’s like
10:29
he’s like you’re just you’re not
10:30
yourself and I said you know you’re
10:32
right and I’m like I’ve been like this
10:34
for months I’ve been trying to figure it
10:35
out it’s not like I’m just sitting here
10:37
accepting the situation I’m trying to
10:40
seek help and the conventional methods
10:42
aren’t working so I started taking
10:44
matters into my own hand I said you know
10:46
what I’m an extremist by nature if I’m
10:48
going to do something I go all-in I
10:49
immerse myself in it and even though I
10:52
had much less energy than I’ve had my
10:55
entire life all that energy went towards
10:57
pouring myself over every book research
11:00
study even looking into the fringes I
11:03
had something that is known as like the
11:05
great imitator so you experience all
11:08
these symptoms that mimic over 200 other
11:10
diseases and because of that I was like
11:13
oh I think I have this oh I think I have
11:15
this well I think I this and it turns
11:17
out that what I actually had was like
11:19
the last thing that I possibly checked
11:21
but it wasn’t until I had completely DOE
11:24
been and and immerse myself in
11:27
functional medicine and nutritional
11:29
neuroscience and biohacking and started
11:31
saying all right like what were these
11:33
people at the top of their game doing
11:34
what are these elite athletes doing to
11:36
get that one or five percent improvement
11:38
what are the people who are really sick
11:40
doing that’s working for them right now
11:41
and how can you apply that I started
11:43
using that stuff and lo and behold that
11:46
had the same impact energy started
11:48
exploding and within a very short period
11:50
of time it was like you could see that
11:53
positive trajectory I could start seeing
11:55
the lights coming back on you know and
11:58
and I was waking up and energy started
12:01
coming back and and I started you know
12:03
going from a point where I could not
12:05
work out at all to I could kind of do
12:08
some yoga to like I could do a little
12:10
bit harder yoga and and so we’re like I
12:13
could start incorporating other types of
12:14
training and other types of bio hacks
12:16
that were a little bit more stressful in
12:18
a cute way on the body and I could see
12:21
my body is starting to respond and it’s
12:22
like all right if this is working for me
12:24
if it’s working for these people to top
12:26
those games it’s working for these
12:27
people that you know that are at the
12:28
bottom of their came
12:30
it’s got to also work for some of these
12:31
folks that we tried to help before that
12:33
has struggled and we started applying it
12:35
to them and those same people that same
12:38
cross-section of folks who didn’t
12:40
respond just to the generic nutrition
12:43
exercise mindset stuff will be
12:46
customized it for them
12:47
we started layering all these other bio
12:49
hacks and in putting together these
12:51
types of programs that were customized
12:52
and built just for them they started
12:55
getting results a lot of people are like
12:57
are you nuts like why are you doing this
12:58
you’re like running yourself into the
12:59
ground working with all these people for
13:00
free but I knew that by doing what other
13:03
people aren’t willing to do it was going
13:05
to help me develop that pattern
13:07
recognition there was a pretty cool
13:08
example that I I heard the other day and
13:10
they talked about how it’s a Greek
13:12
saying that is like every man goes
13:14
through five deaths the first is when
13:18
you stop fighting
13:20
the second one is your last last time
13:24
you have sex the next one is when you
13:29
physically die the next one is when your
13:33
body deteriorates and is once again a
13:35
part of the earth and the last one is
13:38
the last time someone says your name and
13:41
when you’re thinking about only being
13:46
here for a short amount of time start
13:48
wondering all right how long can you
13:51
make it how long can you extend those
13:53
five deaths and the only way is to help
13:58
other people people don’t talk about
14:00
folks who are the biohacking dude they
14:03
talk about the impact that you had in
14:05
the world and that’s why our mission is
14:08
to end childhood obesity or at least
14:11
provide the tools to do that so these
14:14
kids that are being deprived of what
14:16
should be a childhood right to run and
14:19
play and even if their parents don’t
14:21
know anything about food giving them the
14:24
tools that they need to put the right
14:25
stuff in their body and one of the one
14:29
of the clients that I worked with that
14:30
haze like my uh my little brother Niko’s
14:33
he’s 11 and he’s in bad shape man he’s
14:36
helped I can’t help him I said sure so
14:39
11 years old calls me up he’s like hey
14:41
and I’m like what’s going on man he’s
14:43
like well get made fun of at school he’s
14:45
like I can’t lose weight his women she
14:47
was always 150 pounds I couldn’t run
14:51
kids were being cruel making fun of him
14:54
and he’d sit there recess he couldn’t
14:55
play basketball and we started getting
14:58
away coming off and he started getting
15:00
involved in sports and he started
15:02
getting back into life the kids stopped
15:04
making fun of me actually started making
15:06
friends it started telling me about how
15:08
he was joining a CrossFit gym with his
15:10
brother and like 17 videos I’m doing
15:13
like pored over had clean and presses
15:14
and next thing you know he’s down to 115
15:17
pounds 35 pounds down he’s running he’s
15:20
playing basketball he’s like loved in
15:22
his life and he’s and he’s like posting
15:24
on Facebook helping other kids you know
15:26
to take control of their health and like
15:28
that’s what it’s about you know it’s
15:30
about
15:30
you inspire one person that’s what goes
15:33
beyond you you know because then that
15:35
person inspires other people and then
15:37
those people inspire other people and
15:39
that’s what we want to do we want to put
15:42
an end to childhood obesity I want to
15:44
give people the tools to take their
15:46
health back and that’s what this book is
15:48
about and that’s what that’s what
15:50
commissions
16:10
[Music]
16:17
you
16:20
[Music]
16:24
[Applause]
16:25
[Music]
16:42
[Applause]
16:43
[Music]
17:02
if you’re looking to increase your
17:04
energy I want to give you my free book
17:05
the bio hackers guide to upgraded energy
17:08
and focus just tell us where to ship it
17:10
and we’ll send you your book for free
17:16
alright there’s a few things to go into
17:18
every successful campaign online first
17:20
is really good offer we’ve got that with
17:21
Anthony’s book second a sales video to
17:24
capture the message we’ve got that from
17:26
the video Brendan created in this trip
17:27
to Chicago the third thing we need is
17:29
the sales funnel some of you are
17:30
probably wondering what in the world is
17:32
the sales funnel right we think about
17:34
this let’s just say the aunt he wanted
17:35
to sell his book you put it up on a
17:37
traditional website and they’ll
17:39
interface book to buy add typically it’s
17:41
going to cost him anywhere from 10 to 20
17:42
dollars to sell one single book on his
17:45
website the problem with that is the
17:47
typical book on a website is only going
17:49
to cost nineteen ninety five so even if
17:51
he’s able to give his cost down to
17:52
twenty dollars to sell a book he still
17:54
only breaks even there’s no money for
17:55
Anthony in this business at all that’s
17:57
why we create a sales funnel the way
17:59
that Anthony’s sales funnel works as
18:01
well as mine Tony Robbins the other book
18:03
problems we worked on initially
18:04
somebody’s going to buy the book we like
18:06
to discount the pricing to get more
18:08
people into the sales funnel so with an
18:09
things both we’re actually going to get
18:10
away for free people just have to cover
18:13
a small shipping and handling fee after
18:15
they’ve ordered the book because first
18:16
thing we do is we offer what we call an
18:18
order form bump now in Anthony’s case
18:20
the order form bump is going to be a
18:21
supplement guide that we sell for $37
18:23
it’s just one out of the three people
18:25
that come to Anthony’s website to order
18:26
the book and they’re buying the first
18:28
upsell it has been over ten dollars in
18:30
profit from every single person who
18:32
bought the book so Ashley about the book
18:34
on the next page we offer a second
18:35
upsell then Anthony’s case we’re selling
18:37
a weight loss course for $97 if we get 1
18:40
out of every 20 people who actually
18:42
purchase Anthony’s book to buy the stuff
18:44
sells now this funnel becomes profitable
18:46
now we can spend five or ten or twenty
18:48
dollars on Facebook ads and still
18:50
break-even or make a profit and some of
18:52
you might be thinking wow Russell now
18:54
we’re breakeven we still have made any
18:55
money we have to understand is that
18:57
every single person who purchased that
18:59
book now becomes a customer if we’re a
19:01
break-even means we got a customer for
19:03
free if you make any profit that’s good
19:04
because I know that in Anthony’s
19:06
business he also has a high end coaching
19:07
program and other products and services
19:08
he offers so that person who bought the
19:10
book can now be introduced into his
19:12
other sales funnels and anything they
19:13
buy in the second sales funnel is pure
19:16
profit
19:16
now before Anthony got the boys we had a
19:19
chance to sit down and actually sketch
19:20
out what we wanted to sell some look
19:22
like we’ve already created most of the
19:24
videos they’re going to be going inside
19:25
the sales funnel so now we’re consensus
19:27
on actually putting the pages in place
19:29
and making it all work
19:30
now I wish I had time to spend all day
19:32
building funnels is one my favorite
19:33
things to do but I got a lot to do today
19:35
I got to go out and still go shopping
19:36
with ants and you find out one supposed
19:37
to be eating to increase my energy my
19:39
health I’m actually not steven is my
19:40
final assistant take over this project
19:43
and start building out the entire funnel
19:44
structure for Anthony’s funnel okay so
19:47
this is where all the magic happens
19:49
where the funnels are actually built so
19:52
uh as you know if we we mapped out on
19:55
the phone before you got here this is
19:56
kind of the two funnels we’re building
19:58
out my name is Steve Larson and I am
20:00
actually ruffles funnel building
20:02
assistant I have the coolest job on the
20:04
planet I’m not a coder or a programmer
20:06
but I’m totally obsessed with click
20:09
funnels I’ve been studying this stuff
20:10
for a long time and because of the
20:12
program though I get to sit next to
20:14
Russel and just build cool stuff all day
20:16
long it’s the coolest job on the planet
20:17
Wade’s right now to probably change 12
20:19
more times before it goes live we’ve got
20:20
the sweet DNA double helix from the book
20:23
and blue behind the big focus easy pitch
20:26
right boom to the free book offer and
20:28
then we’ll have the order form bump here
20:30
if we pound down here with like
20:32
thousands of everything so that is there
20:34
scrolling through here they’re seeing
20:35
all the cool stuff in the book they’re
20:36
seeing the pictures are seeing all the
20:37
big the big things on what page
20:39
everything’s happening it’s coming
20:40
together we’re like ninety ninety
20:42
percent there’s just by blast blast push
20:44
over the edge we’ve we’ve so much
20:46
content to put on yes it’s going to be
20:50
great amazing yeah thank you guys
20:52
yeah I’m excited based on like what we
20:54
know at this page should it’s really
20:58
awesome good yeah it looks so good
21:01
okay so Stephens got everything he needs
21:02
to start running the funnel
21:04
[Music]
21:15
and I are going to head to the grocery
21:17
store and we’re going to go shopping so
21:18
one of the closest thing we have a whole
21:20
food I’m not a picky eater like I love
21:22
almost everything
21:23
peppers are I use for me let’s say you
21:25
had like some kale romaine lettuce is is
21:28
pretty tasty we have to mix up the salad
21:31
and a festive like anyone food all day
21:35
long to be avocados with weight loss
21:37
it’s a lot of the same meals over and
21:39
over again all of these greens are fair
21:41
game and if there’s stuff that you enjoy
21:43
let’s work it in its flavor and it’s I
21:47
mean it’s good for you but it’s awesome
21:48
the flavors amazing sit like cheeks like
21:50
sprinkles on your salad a little bit
21:51
what’s most of all with the fish is just
21:53
making sure it’s like ah this is great
21:54
they have a bib a number of different
21:56
wild-caught option to come I think this
21:59
will be pretty easy for you what do you
22:01
think I wish I wish might look like his
22:09
alright so right now Stephen is building
22:11
funnel Melanie is making my new salad my
22:13
bile acts out give me energy and focus
22:15
I’m excited these are my three secret
22:17
weapons for making a salad tastes good
22:19
you got your pink Himalayan sea salt
22:20
then you got the Bragg organic sea kelp
22:23
delight also good for boosting your
22:25
metabolism and improving thyroid
22:28
function and then you’ve got your Bragg
22:30
nutritional yeast is your big palate oh
22:33
yeah a lot of greenery I’ve never seen
22:38
straight Kelly four kind of scared today
22:40
[Music]
22:41
[Laughter]
22:45
it’s like eating really thick lettuce
22:48
yeah your mind will be sharp all day and
22:50
then you’ll get home you’ll be able to
22:52
play with your kids and and kind of have
22:55
the best of both worlds so it’s like
22:56
it’s just a cleaner fuel little and
22:59
we’re only talking 30 days here so it’s
23:01
we’re not we’re not trying to build
23:03
something like hey this is the rest of
23:05
your life or like dude let’s just let’s
23:06
kick butt for 30 days we’ll go hard and
23:09
then figure out how to sustain that you
23:10
know
23:11
[Laughter]
23:15
the next phase now that those things are
23:16
in place now we have focus on the fourth
23:18
thing that every successful sales funnel
23:20
has to have and that’s traffic next I’m
23:22
going to introduce Anthony to John parks
23:24
on my team now John does all my paid ads
23:25
my facebook ads and so John Anthony work
23:28
together to create an advertising
23:29
campaign where we can start driving
23:31
traffic to sell Anthony’s books okay so
23:33
the three ads we chose are one that
23:35
features you one that features just the
23:37
book one that’s you end the book so kind
23:40
of see which of those three ideas might
23:41
convert better the person sponsoring the
23:44
ad like it’s you know it’s like russell
23:45
brunson base or it’s you know - Anthony
23:47
or it’s at least your face right the
23:49
face running the running the promotion
23:50
so this would will work well and work
23:52
well okay if one of them is
23:54
outperforming the other significantly
23:55
will pause the others and let that one
23:56
go okay that’s really fun to see thank
24:00
you yeah next time I connect with Andrew
24:01
O’Brien Andrew does all of my personal
24:03
PR for all of my companies if we’re
24:05
gonna take Anthony and help them get on
24:07
every single podcast every single news
24:08
site get him out everywhere so that
24:10
everywhere you look people see an
24:11
theta-c biohacking every time someone
24:14
sees your face it’s going to be honest
24:15
from us or it’s going to be in English
24:17
and being Forbes and via Business
24:19
Insider is going to be a success
24:20
magazine if the media here is your
24:22
passion that’s going to increase your
24:23
chances of actually getting exposure
24:25
alright and third is going to be
24:27
Michelle on my team he runs all of our
24:29
social media that way we can start
24:30
building rapport with our audience
24:32
engaging with them and getting our
24:34
message out to as many people as
24:35
possible to all the different social
24:37
media channels we definitely want to
24:39
have content there’s recent and relevant
24:41
up on the Facebook page at that time we
24:44
have a big book paid for by I can
24:45
secrets you the other okay yeah you have
24:48
a personal Facebook I do
24:50
hey fan funny so right now that our
24:56
advertising team is working on how to
24:58
get traffic to sell Anthony’s book
24:59
Stephens working on the backend cell
25:01
phone to get people to buy the book plus
25:03
pile it up sells the 40 understand
25:05
there’s two core metrics that drive this
25:07
entire business going to the roots focus
25:09
on the first one is what is your cost to
25:11
acquire customer how much is it costing
25:13
you to get somebody to pull their credit
25:15
card out of the wallet and buy your
25:17
front end products that’s the first
25:18
metric the second metric is your average
25:20
car value that’s how much money on
25:22
average of each person who buys your
25:24
front end
25:24
Nancy’s cases book how much money on
25:26
average they spend during that time in
25:29
the shopping cart
25:30
so those are two metrics so the goal is
25:31
to spend as little as possible to
25:33
acquire a customer and make as much as
25:35
possible on every single customer comes
25:37
through your sales funnel so for example
25:38
where they’ll spend ten dollars to
25:40
acquire a book customer they’re on
25:41
average make twenty dollars inside of
25:43
the sales funnel then we’re making ten
25:45
dollars profit for every single person
25:46
who buys the book on the flip side they
25:49
cost us $30 to acquire a book customer
25:51
we only make ten dollars in the cart
25:52
we’re losing $20 to every single book we
25:54
sell now we’ve got all the pieces done
25:56
for successful sales funnel we have the
25:58
offer we got the message we’ve got the
26:00
sales funnel we got traffic now it’s
26:02
time to kind of put it out there and
26:03
just see what’s going to happen so
26:05
Anthony’s flying back to Chicago where
26:07
you start driving some traffic now
26:08
Stevens finished with the funnel and
26:10
we’ll kind of see where it goes from
26:11
here do you have a cell funnel that
26:17
underperforming or you know you need to
26:19
sell some of you have no idea where to
26:20
start what to do if so and you’d like my
26:23
help then go to funnel hackathon comm
26:25
and find out how you can have me and my
26:27
team help you with your cell phone
26:29
[Music]
26:35
it’s been about a week since Anthony was
26:38
here in Boise ting went back home we’ve
26:39
had a chance to drive some traffic to
26:40
the funnel and I just got the initial
26:42
numbers back from the could have Anthony
26:44
call the phone and kind of tell them the
26:45
news no no hey man how you been good are
26:49
you I’ve got I’ve got some good news for
26:51
you and some like okay news where you
26:56
want the good news of the bad news all
26:58
right the good news is we’ve sold a
26:59
bunch of books so your message is
27:01
getting out to the world people are
27:03
getting in their hands so that’s the
27:05
good news
27:06
they’re cool you want the bad news and
27:10
let’s do it later the Facebook ad cost
27:12
right now is costing about nineteen
27:14
eighty eight cents so almost 20 bucks to
27:17
get one person to buy the book which
27:19
sums the books free plus shipping that’s
27:22
digging in the hole which that’s okay we
27:24
gotta move out a funnel right but about
27:26
twenty almost twenty dollars to give
27:27
away a book right now your landing page
27:29
which I still have landing page it’s
27:31
converting about ten point seven percent
27:32
and then from there it kind of comes
27:35
down so there’s two metrics that drive
27:36
this whole business for us number one is
27:39
how much the cost to acquire customer so
27:40
we’re about a little under $20 to
27:42
acquire a customer and second numbers
27:44
how much money to actually make in the
27:45
cart from each person and right now
27:47
we’re making $16.80 and on top of that
27:51
obviously got a cost of printing and
27:52
shipping so it’s costing us a lot we’re
27:54
making we’re making less than 20 bucks
27:56
we’re probably spending closer to 30
27:58
right now so we want to test something I
28:00
want you to go back and if you’re in a
28:01
facebook live before I’ve heard it on
28:04
use it okay so it’s pretty easy in
28:06
facebook this will app and then you can
28:08
close I’ve when why you use every single
28:10
day I want you to make a weird
28:11
biohacking video of you doing something
28:14
weird and then the end of it I go get my
28:16
free book just every day just do one of
28:19
those like you know you’re relaxing that
28:21
has the light in your nose yeah like
28:23
doing that ones I mean like hey get the
28:25
book to learn how to do more weird stuff
28:26
and then you can do one on I don’t know
28:29
you’re doing flying push-ups and then I
28:31
was just just different things and
28:33
things like we’re know we don’t know
28:34
which ones are going to hit some of them
28:35
might be really good some could be like
28:36
horrible but we do in every single day
28:38
if we get one or two that like is the
28:41
right message it’ll drop that ad cost
28:43
down
28:44
ethically okay and am i doing my
28:48
including vile act the more things you
28:50
can do or it’s just like it imagines a
28:52
newsfeed like the news feeds going
28:53
through you guys something like jumps
28:54
out where they’re like like I don’t
28:56
that’s just weird
28:57
are you cool doing that every day for
28:59
until I tell you to stop all right cool
29:02
number two lakes of the landing page is
29:04
good which is awesome I love the
29:05
vegetable video I want week that have
29:07
like everything’s work and get on
29:08
landing page so a little over ten
29:10
percent conversion rate so I don’t want
29:11
to touch that cuz that’s working good
29:12
but the bump the bump what they put in
29:16
there they’re they’re they’re shipping
29:17
address on the next page we have the
29:19
upsell yeah that was the other one how
29:23
to bio extra water okay an order for
29:26
bump they can add both of those things
29:28
okay
29:29
I wonder fish is like I was too
29:31
confusing right now we’ve got to like I
29:34
might try just to go in there and to
29:36
clickfunnels and just kind of like
29:37
simplify just delete some words and see
29:39
so I’ll play with that if I get that
29:41
conversion up I’m sure you ask you what
29:43
hurdles are you looking for would you
29:45
feel like you got some good players
29:47
biggest goal right now is get to least
29:49
break even that we’re getting customers
29:51
and then we can send us your coaching
29:53
programs we can send into wet like other
29:54
things we can we could sell them the
29:55
back which then become all profit if we
29:57
can make it where this first funnel is
29:59
break-even then we’ve got a smashing
30:01
success
30:01
all right man let me get back to work on
30:03
the funnel you start in the videos and
30:05
we’ll check back in here in a couple
30:07
days and see see where things are at
30:08
thanks brother holy shit oh your health
30:10
no worries man thank you toxic so based
30:13
on that we’re going to go back to the
30:14
drawing board and we’re spent some time
30:15
kind of tweaking the funnel and see if
30:16
we get it to convert a little bit better
30:17
we’re also going to go back and I’m
30:19
Anthony through the Facebook live videos
30:20
if that will help us to drop the cost to
30:22
acquire customer and if we do it right
30:24
it’ll be awesome as the end of a well
30:26
the funnel where every dollar we’re
30:28
spending in advertising we’re getting
30:29
two or three dollars back out now will
30:31
probably let us test run for about a
30:32
week to two weeks because we need to get
30:34
enough people to go through it we
30:35
actually have it statistically
30:36
significant number so we know that this
30:38
is just a fluke that worked on one day
30:40
or one week but actually is something
30:42
that works long term and so that’s kind
30:44
of game plan now we’re back to the
30:45
drawing board and we’ll report back when
30:47
we’ve got some we’ve got some new
30:48
numbers hey guys Anthony DiClemente here
30:51
and in this short video I’m going to do
30:53
how to bio actor
30:54
Stables so they actually taste good so
30:56
you actually eat them so you can get
30:57
healthier feel more energy and just
31:00
experience all the benefits of a
31:01
healthier diet and lifestyle without all
31:03
of the headaches so just by doing this
31:05
every morning especially on an empty
31:06
stomach you guys will have you’ll you’ll
31:07
have so much more energy you’ll feel
31:09
more vibrant alive your digestion will
31:11
improve an important part and here’s how
31:13
you use cold thermogenesis at the end of
31:15
your shower you turn it as cold as it
31:16
can go and you breathe deep and you
31:18
relax and you hyper oxygenate your body
31:20
well standing under that cold water and
31:22
I know that sounds miserable and it is
31:24
at first especially when your resistance
31:26
to stress is somewhat low it’s video I’m
31:28
going to teach you how to use low-level
31:30
laser therapy like this transcranial
31:32
device from vie light to increase
31:34
neurogenesis or the growth of brain
31:36
cells so that you have higher focus and
31:38
greater mental clarity right so then I
31:39
add an avocado I cut this avocado in
31:42
half and I get rid of the pit throw that
31:45
in with the eggs the benefits of avocado
31:47
are many but one of the simplest is that
31:50
well it’s delicious but each half of
31:52
mikado gets you 6 grams of fiber I’m in
31:55
here at negative 250 degrees now there
31:57
are a lot of cryotherapy places in
31:59
Chicago but this is one of if not the
32:01
only one that is that negative 250
32:04
degree plus with you how to turn your
32:06
water into a powerful energizing
32:08
antioxidant and it’s through a process
32:11
known as electrolysis now hey man I’ve
32:20
known is so great
32:22
are you done I am doing fantastic
32:24
awesome a senior’s usual yeah also this
32:26
year as well I’m excited to hear how
32:28
things are going dude I’m excited too
32:30
your your room is glowing it’s pink
32:32
I don’t know what you’re doing over
32:33
there but I’m jealous which I was
32:34
hanging out with you yeah we’ve got
32:35
we’ve got the special biohacking lights
32:37
up that’s nice oh I’m warm I’m by
32:39
hacking sure today for the occasion so
32:40
we are we’re all bio hacked over here a
32:43
lot of it cool well real quick I want to
32:45
share with you some numbers and I got
32:46
some questions for you after that but um
32:48
since transitioning to your your new
32:51
style of Facebook ads has been insane
32:53
curious for you like how’s it has it
32:55
been fun you like do you like doing the
32:57
ads that way I love it it yeah it’s uh
32:59
it’s pretty easy you know one video a
33:02
day sometimes sometimes more if the
33:05
content is there but you just pause the
33:07
phone and go
33:08
so it’s yes really really easy it’s been
33:10
fun watching so I’ve learned all sorts
33:11
of new things like how to BA hack my
33:13
vegetables and I sleep in my all the
33:15
different pieces so I like I love watch
33:17
them too which I’m sure why they’re
33:18
working so well which is cool
33:19
yeah it’s funny to see which ones take
33:21
off doing little donuts rarely what you
33:23
expect to sell one copy of the book was
33:26
costing us on average 1988 cents and I
33:29
told you my goal is to get to ten
33:31
dollars got to ten dollars we’re really
33:32
pretty close to break-even if I was
33:34
initial goal but after I don’t know if
33:36
it’s your ads are so good if John is the
33:38
best Facebook guy on earth or maybe a
33:39
blend of both those things but the
33:41
number we are down to right now it is
33:43
costing on average four dollars and 84
33:45
cents to mr. Zuckerberg to sell one copy
33:48
of your book which is Hugh have you ever
33:53
had numbers like that no this is way
33:55
better than my own stuff so I kind of I
33:57
get better like you mad because those
33:59
are legitimately amazing so we we cut
34:01
our goal in half and then and the other
34:05
side of it so the cool thing is we were
34:07
tweaking the final train increase
34:08
conversions on on the upsells and all
34:10
the other stuff as well and right now
34:11
our average car value is about 17
34:13
dollars and 80 cents so when I’ll send
34:15
done these we’re spending $4 84 cents
34:18
and we’re making $17.80 and obviously
34:20
this book costs and some other things in
34:22
there but as a whole we are we are
34:24
profitable which is insane so
34:26
congratulations man hey you thank you I
34:30
this is incredible I owe it all to you
34:34
guys because I understand a lot of that
34:36
back-end stuff why I have a question for
34:38
you now so I know that you just got done
34:40
with the very first ever bio hacking
34:42
week and I wanted to go as you know I
34:45
was able to make it I’ve only make its
34:46
next one but tell me about the
34:48
experience what happened everybody
34:49
we had a group of guys that was like the
34:52
perfect fit you know it was people that
34:53
that add the right mindset they were
34:55
driven and they just wanted to connect
34:57
with other like-minded people and get
34:59
this part of their life figured out so
35:01
that they were even
35:02
feeling better mentally and looking
35:03
better physically and we had a ton of
35:05
fun we did some of the things that I
35:07
love doing here in Chicago we look like
35:09
pushed each other we were laughing we
35:11
were crying we did a lot of a lot of
35:14
reflection and like go asking some of
35:17
the hard questions that we don’t ask on
35:19
our own and and every
35:22
afterwards wanted to continue and like
35:24
given people that were already in the
35:26
coaching program we’re like well what’s
35:28
next like what can we keep doing to like
35:29
build on this experience so yeah
35:32
everybody wanted the next level and we
35:35
plugged it we plugged everyone in it
35:37
went great
35:38
that’s so cool I saw some pictures on
35:40
facebook of Evan jumping in in the lake
35:42
did everybody do that anyone chickened
35:44
out
35:45
everybody did it that’s amazing oh so
35:48
exciting
35:49
well I actually so Brandon is you know
35:51
film that he actually created the new
35:53
promotional video for by acting week and
35:55
you see Mia have you have not seen it no
35:58
I’ve had people texting me about it so
36:00
somehow people receive it but it’s not I
36:03
can’t access it today I’m going to show
36:05
it you before I do though I want to just
36:07
from a numbers standpoint for the first
36:10
by a week how much money did you guys
36:12
generate getting people to the bio
36:14
hacking the bio hacking week total from
36:16
bio hacking week we did $32,000 it’s
36:19
awesome the very first one is amazing
36:21
that’s cool
36:23
if you do the math on that based on the
36:26
books we sold it looks like based on
36:29
that pretty much doubled the cart value
36:31
why people understand is I think the
36:32
first thing you sell is where you make
36:34
all your money but usually it’s the
36:35
second thing you make your money right
36:36
we sell the book to get a customer and
36:38
then the next thing and so what’s the
36:40
$30,000 in back week sells I think my
36:43
master out you’re about 40 dollars in
36:45
profit right now for every book you
36:48
souls if we can keep that consistency
36:50
we’re spending $5 to get a book and
36:52
you’re making 40 like that’s how we
36:54
scale a company like this so right now
36:56
everything’s looking good is like all
36:57
the pieces are coming together man so
36:59
I’m proud of yet you know I was saying
37:00
so we just be continue to sell books we
37:02
continue to do biohacking weeks and the
37:04
whole thing works right oh yeah all the
37:06
pieces and there’ll be more products and
37:07
services in the future but right now
37:09
we’ve got something that’s that’s
37:11
scalable and that will give you the
37:12
ability to change people’s lives so it’s
37:14
it’s awesome so do you want to see the
37:16
video yes I’m going to click it a send
37:19
you the link right now and should show
37:22
here in your email and I want to watch
37:24
you watch it the very first time you get
37:28
it sure did so excited
37:34
[Music]
37:37
[Applause]
37:40
I’m 47 years old and I got three kids so
37:44
I’m thinking of myself you know what I
37:46
got to start thinking about my health
37:48
[Music]
37:57
look out for your brother’s have some
38:00
fun right on Anthony said early on how
38:08
you do this is how you’ll do everything
38:14
I’ve never jumped in hold I could Lake
38:18
Michigan for any reason changing my
38:23
mindset a personal limits of our body
38:26
our mind and ultimately our spirit
38:29
that’s what we’re here for
38:31
[Music]
38:35
being in the in the sauna 220 degrees
38:38
felt like sitting in an oven and
38:40
sweating out the five minutes that was
38:42
not
39:10
[Applause]
39:16
Jeff Jeff good
39:19
[Music]
39:25
[Music]
39:38
we’re all kind of here searching for
39:41
that next level in our journey
39:44
[Music]
40:00
it’s like okay the biohacking is cool it
…
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