The Content Multiplier Formula - Peng Joon - FHR #263

Funnel Hacker Radio - Podcast (Dave Woodward)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

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Why Dave Decided to talk to Peng Joon:

Peng Joon will be revealing how he built a following of over 2 million people online using the monetization strategy that has generated over $10 million. He details the process of using automating content creation and gives many useful tips on branding and content creating.

Tips and Tricks for You and Your Business:

  • Content Multiplier Formula: What is it? (1:00)
  • Pillar Piece Of Content: Ease And Scalability (11:50)
  • Immerse Yourself And Go All In! (15:34)
  • The Power of Live Events: Branding and Monetization (24:00)

Quotable Moments:

“Understand how to create content in a very strategic manner so it actually reduces the cost of ads.”

“Understanding that people and marketers have already figured out what kind of content is proven to be engaging.”

“Are you willing to be bad at something to be good at something.”

“This is the moment when the average person will quit. Do you believe that you are an average person?”

Other Tidbits:

Peng discusses how he automates his traffic strategy that has enabled him to travel the world and speak in over 20+ countries. It was this strategy here that got him to place #1 in the Expert Secrets contest.


Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here’s your host, Dave Woodward.

Speaker 2: 00:17 Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I have been trying to get this guy on my show for business guy in the world and traveling around the literally travels around the world the entire time. Any of you guys were there at funnel hacking live. You saw him. And if you know anything about our expert secrets book launch, he was the number one affiliate. So with that, I want to introduce you guys to Peng Joon. Hey, welcome to the show.

Speaker 3: 00:40 They have everybody. I’m so excited to be here and I’m going to do whatever it takes to give you guys so much value today

Speaker 2: 00:48 that’s you always over deliver. So I’m not too worried about that. So for people who don’t know, uh, this whole crazy expert secrets book launched, literally went nuts and hang ended up just dominating at the end. And I was like, how the heck did you do this? Because I mean he actually ended up creating an audience of over 2 million Pixel people from scratch and I’m like, what in the how do you, how does someone do that? And so he’s created this thing called the content multiplier formula and I want him to kind of dive in and talk to you about this. The other thing we’re going to make sure we have time at the end is he also is the master at live events. So kind of a little hook there to make sure you guys stay to the end of this thing. So you’re learning a ton about the content multiplier, but also about live events. So paying to go ahead and dive in on this whole content multiply. What is it? How’s it work? Why are you so successful with it?

Speaker 3: 01:36 Well, let’s just start off with how most people use social media and facebook, right? When most people use facebook in one ads, most of the time it’s about creating the ad, targeting the audience. I’m choosing the right image. They think it’s about the copy, which all those are important to the equation, but you really think about it. That’s what everybody is doing. They’re running an ad to a completely cold audience and getting that audience to go to follow and while that may have been effective a couple of years ago, here’s the biggest turn. The biggest turn is that because that’s what everybody else is doing and you will realize that you’re running ads for a while, is that facebook ad cost is constantly on the rise and the reason for that is because, well, it’s two things. It’s all supply and demand, right? So supply which is our newsfeed that is not going to change and facebook can only gem that many ads in newsfeed, so supplies remain constant and the same time demand, which is every single entrepreneur, every single business owner is coming on board now because they understand the power of facebook.

Speaker 3: 02:44 So demand is constantly on the rise and what happens when demand increases and supply stays the same is that crisis of ads is just going to keep increasing. And if you adopt the same strategy of what everybody else is doing, which is just running ads to a cold audience, which is important, that is not going to give you an itch and I believe that the businesses that will not just survive but thrive when it comes to marketing on facebook, are the ones that understand how to create content in a very strategic manner so that it actually reduces the cost of the ads and the only way to reduce the cost of your ads is if you’re able to run ads to a semi warm audience. And how do you build a semi warm audience? It is when you’re able to start the relationship off first by giving them value so that they know who you are, where you started the relationship off with no strings attached.

Speaker 3: 03:41 And what I mean by that is if you take a look at what most marketers say is that for the last couple of years, Martins have always said, oh, you need to start off by building a squeeze page first. And the first thing you need to do is get some name and email address. Right? And while that has been effective for like the last decade, the problem with that is that if you run an ad and there was some sort of string attached like I’m going to give you this free gift if and only if you enter your name and email address, you realize that’s only going to become more and more expensive, but what if you actually did things differently? What if you started the relationship off by giving value? No strings attached and then after that ran ads to people who consumed your content and you retarget them after and if you did that, you will realize that the cost of your ad, your cost per acquisition, your cost per lead, your cost per registration, all of that is going to decrease because now you’re marketing to an audience whom you’ve already served and given value in the past.

Speaker 3: 04:44 And that is what the content multiplier formula is all about.

Speaker 2: 04:49 That is so killer. I think it’s. It’s been fun for me only because the demand for your content multiplier formula is just going through the roof because people are like, I’m doing it this old way and it’s not working, and I hear this crazy thing, that pains joint. What’s he doing? And I think what you provided there is the key and that is if you provide value first before you ask for the often totally changes the game.

Speaker 3: 05:12 That’s right. So, so what do we think about it? The problem is that most marketers, they wake up, they’re all pumped, they’re excited, and then it’s like I want to start creating content today and then go to facebook or instagram or youtube and they say, you know, like, so what should I talk about today? Right? So that’s where I believe that there’s the three most important pieces, which is having a systematic way to actually publish your content and having it go out. Number two is automating the process so that it’s in a very systematic, strategic manner that doesn’t consume your life. And then number three is about monetizing. Ultimately, you can only get your message out there if you have a method of monetizing it. So, so if you really think about it, like step them one, what should you talk about? You start creating videos that actually genuinely help your target audience.

Speaker 3: 06:03 So you start creating these videos, um, and there’s a whole formula for it. But basically the whole idea is understanding that people and marketers have already figured out what type of content is proved is proven to be engaging. So this, when you can go to Buzzsumo, this, when you can go to medium and like medium, I love medium. You know why? Because they have the entire hook story figured out. You take a look at their headlines and what are the articles that go up a medium. It’s so engaging. So what if you actually went on medium and this is what I call, you know, beginning with the end in mind. You’ll look at the headlines, the title that’s already proven to convert in your marketplace. And it’s not about, you know, this is like content hacking, right? Understanding the content that’s really working right and run it and trying to reinvent the wheel, take a look at what’s already proven to be engaging and create content based on those topics.

Speaker 3: 07:01 Then that step in what. Okay, and then but two, it’s about having that system, whether it’s Trello, whether it’s using google drive, but having a systematic way to have your content go across all different platforms. Facebook, instagram, youtube, your blog, right? So like I have my content up on all these different platforms because. And it’s possibly because of the system and my system is basically every three months, every four months I take three days off, I spend an entire day of shooting videos and then after that all of my videos, it goes on Google drive and that’s when my team takes over. That’s when they create the 59 second videos for instagram. They create the, the, the, the 15 second stories. They take the most compelling things. I sit in the videos and they create the quote cards from it, all of the. They send it to rev for transcription.

Speaker 3: 07:55 It goes into this shared folder and the transcription is sent to my blog posts, the ones that is proven to be engaging the, uh, my, my, my writer will rewrite the transcription and make it into an actual blog post, so, but only for the winners. So there’s this strategy for automating all of the content so that it matches the context of the platform. I think what many marketers do is they post the same thing on all platforms when in fact we need to match the content to the context of platform and finding the third step. So like there’s a reason to doing all this. It is to build up that warm audience, that retargeting, retargeting audience, the pixeled audience so that you can run your ads this time to this warm audience. There’s, when you invite them to the free plus shipping funnel is when you invite them to a webinar. This is when you send them to the opt in page because now you’re going to realize that not only have you built a following, but now your cost of advertising, cost per lead, cost per registration is going to be drastically lower.

Speaker 2: 08:58 I love it. I think that’s the part that people don’t understand is x seminar says, well, Gosh, I can’t create 120 videos like pain does. There’s no way, and yet at the same time they don’t understand there’s a cost for that time and it’s actually, if you’ll invest the time now, it will reduce your ad cost drastically. I saw that during your expert secrets thing. I saw your ads everywhere. I’m like, he’s gotten paid a fortune for those ads it, but you weren’t because of all the way he retargeted these things, so it was just amazing for me to see how you’re actually able. If you spend the time upfront, you’re actually able to reduce the added costs on the back end.

Speaker 3: 09:31 Yes, 100 percent. And I think that the reason why people think that creating content is tough is because they’re not beginning with the end in mind. So like my process that I use is that my team, they’ll do the research and I think you got to find out what works for you. But what has worked well for me because I’m someone who likes to analyze things a lot and it took me a long time last time if I tried to actually prepare for it and that’s when it actually takes a long time. So like what my team does now that’s worked really well is they will just give me the title, the book and on the spot, like within five seconds I bogle and I realized that that has actually worked a whole lot better because that’s what I’m on natural. I’m not trying to overanalyze things and that’s when we’re able to create videos really, really quickly.

Speaker 2: 10:16 That’s so funny. So as are talking, I basically just got back from Africa and my daughter in law, who’s gonna be doing a lot of my social media. I said, you have to go ahead, you got to use pangs course. So she bought your course and I came home and literally last night I said I can’t take three days off right now. I’ve been gone for two weeks. But it was, it was fascinating to me because she did the same thing. She was like, Hey, here’s the hookers, the title go. And just that spontaneity piece I think I’m hoping actually he’s going to create it to be much more genuine. It’s not as as well planned out or thought out, but I think it comes across much more authentic and I think it should be much more engaging that way.

Speaker 3: 10:54 He will be, it will be end and he was thinking you don’t even need to take three days off. Like that’s just what I do because that’s worked well for me to, to, you know, get my videographer in and then just really immersive cells. But you could take half a day off and that will still take care of like nearly an entire month’s worth of social media stuff. So. So do what will work for your, your timetable and your schedule.

Speaker 2: 11:17 I love that. So now that you’ve got that, it’s automated. So first of all, people aren’t going to be dying on Dave, how do I get this course? Where is it at, how do I, how do I actually do it? So where can they have to get the course?

Speaker 3: 11:29 So it’s the typical free plus shipping, which all be very familiar with. You can get this, where I’ll talk about how do you create this first piece of pillar content, have it automated and streamlined across all these different platforms using the system that’s proven over and over again.

Speaker 2: 11:50 I love it. So help people understand when you’re talking about piece of content, what exactly is that?

Speaker 3: 11:55 Okay. So that’s basically the first piece of content that is going to be repurposed across all these different platforms. Right? And that starts with a video like that would be the only thing that is unavoidable. It’s you creating that first piece of video because everything else can be streamlined and automated. So to me, the video is the pillar content. That’s the first step, number one, uh, there’s that piece usually. So it’s usually like two minutes to five, right? So if so, like I don’t have the time, should not be an excuse because the videos that convert well and facebook, they’re not long videos, they’re short videos, so two to five minutes would be ideal. Um, and then once you have that piece of content, it pillar content, that’s when the transcription, that’s when the 59 second version, that’s when the 15 second version for a story that all of that can happen now as a direct result of that one video. So it’s about having the system so that as you grow your team, as you and you could be right now just one person and you could outsource it, get an assistant, help you out, but help having the system up in place first so that as you scale and as you want to go across all these different platforms, it becomes easy and scalable.

Speaker 2: 13:16 I love that. So I want to make sure is, as people who are listening to this, did you understand one of the main things I’ve always taken away from paying that you could do the most amazing job and that is you have this ability to teach at very complex things in a very simple, simple method and it’s one of things I love about your free plus shipping book as I was going through it was what seems to be super complex. You have this talent of really just minimizing it into such small consumable chunks. I think it’s, it’s even easy to see that even in your, in the stuff that you’re producing online as far as social media, the same thing happens and if you don’t mind, could you. If a person’s not real good at doing that, what type of suggestions would you recommend? How do they get better at being more concise like you are?

Speaker 3: 14:01 So those of you have heard my story, you will know that. You know, I, I was horrible, like really, really horrible at one point in time. And I think that it really comes down to, number one, whether you are willing to be bad at something in order to be good at something. I think that most people never achieve mastery is because most people dabble. Most people are shiny objects seekers will, they’ll find something and they’ll say, oh, let me try this thing. And then they’re on it for like a week and then after that next week they’re onto try and drop shipping. And then the following week they’re trying, you know, affiliate marketing because they’re not willing to be bad at something to be good at something speaking. And the ability to articulate in a way that is easily understood. I believe it comes down to practice.

Speaker 3: 14:49 My videos used to be horrible when I was at doing live events. I used to bomb on stages, you know, I failed over and over again. And, and I think that the thing that stops people from being good at something, they’re just not willing to be bad at it at first. And if you are consistently, if you really think about that attitude to what’s practice, most people when they have some sort of success, that’s when he tell themselves like, oh, I already know that, but if you really think about it, I mean, think about the attitude like Michael Jordan would have if his coach asked him to make a free trial. Do you think Michael Jordan will say, oh, I already know how to make a free trial. Right? So, so I think that the attitude towards getting better at something and how people tell themselves, um, and the teachability index, which is what Russell says all the time, right, will really determine how good a person becomes at a certain skill.

Speaker 2: 15:46 I love that. Totally. I can’t agree more with you. Ross were just talking about this the other day as far as one of his skill sets just like you is the ability to literally immerse himself in something and to go all in on it is in the process. Right now I’m getting registered to write his new book, traffic secrets and everything right now is traffic, traffic, traffic, and just totally immersion. Even though we’d been running traffic and literally half a million dollars a month in traffic and yet at the same time it’s like, okay, what more can I learn? How can I really, how can I understand it so well that I could teach it in a couple little sketch drawings which she prefers to do and you have that same step, that skill and I love seeing you teach in your live events just because you get people so excited because you come up, you’re a master of the content and you come across so eloquent and yet at the same time, so simple that people go, if paying can do, maybe I can’t do, and I think that’s one of the. Again, it’s the skill of a master like you are paying, so congrats on putting in the time.

Speaker 3: 16:46 Thank you. Yes. It took a lot of time. It took a lot of time training, practice, and I think that’s the thing people don’t see they. They look at. Most people look at the result, right? They look at the tip of the iceberg and then the conclusion is, oh, this person must be good at this because of some sort of talent or skill or it’s genetics. Right? And they don’t look at the struggles or the journey.

Speaker 2: 17:10 Totally agree. Well, with that, I want to kind of do a little segue into this other portion because I want to make sure we get time for this. And I, I knew you actually before the whole content multiplier formula. I knew you more as the Tony Robbins who is of your. Basically our Asian was flying around the country when you first join our inner circle. I’m like, he’s joined the inner circle and yet he’s never ever hear. It’s because he’s traveling around. How many live events do you do a year?

Speaker 3: 17:36 Well, so first of all, let me give you some context too, like event. Okay. Um,

Speaker 3: 17:42 the only reason why I immersed myself into the world of live events was because there was a point in time when I was so bad and I was so horrible and I bombed on stage that I told myself I would never do live events again. And one of the, uh, the CEO of one of the biggest, uh, seminar organizers in the world. I’m the CEO of success resources and I was friends with him and he and I told him, you know, his name’s Richard. I said, Richard, thank you very much for inviting me to this stage, but I don’t think I’ll as you can see speaking’s not from you, that that was when he put me in a crowd of 900 people and I sold nothing. Okay.

Speaker 3: 18:24 You know, as you can see, I’m an internet marketer. I’m not a speaker. I’m not a closer, um, but it was a great learning experience. And he told me this thing. He said, he said, I’m so. I said, you know, thank you very much for inviting me, but I don’t think I’ll be coming back. And he told me this. He said, you know, the last couple of years, over the last decade we’ve worked with the best of the best people like Tony Robbins, um, and with the bunny have reached speakers and seeing them come and go. And he told me this, he said, this is the moment when an average person will quit. And I thought like, those were very powerful words and he asked me, he said, Peng Joon, do you believe that you’re an average person? And those words really well. So it was, and I know it sounds a little bit cheesy, but it was really just one moment of decision and that one moment of decision is, you know, I’m never gonna quit until I become world class at this. So it just became a personal agenda that I can tell you that even though I’ve been to all these different, I’ve spoken more than 20 countries now in at least 200 plus different events, speaking gigs, 90 minutes all over the world. And I can tell you that some countries there aren’t very profitable. They’re not the best use of my time. I’m not going to name the of.

Speaker 3: 19:52 But I do that purely because I don’t know, just to, just so that I can get the hours, practice experience. Um, and that’s why I do them. Okay. So it’s, it’s, that’s why I do live events was because I told myself at one point in time, I’m only going to quit when I believe that actually will cross at this. So to me, mastery is 10,000 hours and I’m not going to quit until I get the 10,000 hour mark. So it may not be the best business decision. I think that speaking is great for. I mean, it’s great, you know, don’t get me wrong, it’s still good money, but it may not necessarily be the best use of my time at this point in time, but. But that’s the purpose of events. I think it’s branding, it’s great cashflow, it’s great monetization. But the reason why I’m doing it today is very different. Just for that reason. I love it. Well, I know you’re

Speaker 2: 20:48 well on your way to more than your 10,000 hours, which is super cool. But. So tell me for those people who are sitting there going, gosh, I, in fact I was actually with the people already in Russell when we’re out in Africa and we decided to open up our own platform selling and put out the form and everything else on facebook live and it would close it down. Yesterday we have over 200 people now that have basically applied for this and then there’s going through some of the application. Some of them were like, well, you know, I just want to be, I want to use this as a starting. I’ve never done it before. I want to work for you guys. And I’m like, well I don’t want to have typically not gonna use our platform to have you practice on. So how does a person who wants to get really good at it, how do they get the practice? How do they start down that 10,000 hours? It’s really hard to get on a stage if you don’t already have a track record. So how do you do that?

Speaker 3: 21:39 There’s two ways. Okay. I believe that this opportunity is something that was not available to us like 10 years ago, 10 years ago, when, when I was just about starting out, speaking on stages. Well, eight years ago I didn’t have that opportunity. We just number one, live webinars, live webinars would be low risk. You don’t have to spend tens and thousands of dollars. I’m trying to fill up a room yourself and on top of that, that’s when you can actually practice with like 10 people live. So if all it takes is to run ads to like you know, to a Webinar, show up with a Webinar, get practice every single week by doing a live webinar because that would be the closest thing to a live event. Now, once you start practicing doing that, and that could be facebook live as well, you know, just interacting with an audience, but nothing’s going to be the same as of course in a live event.

Speaker 3: 22:30 But like you said, no organizer is going to want you on their stages if you had zero practice and to use their stages as a practice ground. So what do you do? Use facebook. Get like really swollen. This is what I tell people all the time. Okay? So most of the time people don’t start because of limiting beliefs, right? You might not have the confidence to do it yet. And here’s what I tell people. I say, right? Do you believe that you can teach someone everything you knew about whatever skills that you had and charge somebody a thousand dollars for three days. Why would we taught them everything you knew, whether it’s marketing, whether it’s investing or stocks, right? And if you really think about it, if you had 10 people on board, right? And charge a thousand dollars, that’s a $10,000 weekend and the way to do it is facebook ads, right?

Speaker 3: 23:20 Facebook ads where you, the people within a 25 mile radius that’s in your city and saying, hey guys, and targeting with that interest based as well saying, you know, I’m going to be holding this free workshop this evening. Come and spend half a day with me when I’m going to be showing you Xyz. Result without thing you hate doing. Come and join me for this masterclass, boot camp in person. And you just gave them, you know, crazy value for half a day for hours, and then after that you’re sending them to a two or three days if you’ve been charged them a thousand dollars for it, right? I believe that’s the best way to get this. And even if they didn’t sign up, you gave them great value and it was great practice for you and you didn’t have to risk too much because you need to target 10 people, which is going to be extremely cheap. So that’s how you get press.

Speaker 2: 24:07 I love that. And the great thing about is it dovetails into how we started this off with the whole idea as far as this content multiplier, because here you’re, you’re using your content that you’re publishing, putting that out to trap basically as bait to get people to join a list where you can then invite them. And obviously retargeting locally. I love, love that idea as well. So again, I, I would love to talk to you literally for days, uh, because you have a sense.

Speaker 3: 24:32 Let, let, let me show you this one more thing. Okay. So like just last week, one of my students was just showing him like the power of life events and a very, very simple funnel. Okay. So he’s funnels like two steps. Step number one is, hey guys, I’m doing a live event to show you how to publish a book and use a book as a marketing tool. Sign up for this life event. Thank you page. Hey, I’m excited having you to come for this slide. Okay. So it was a freeing three hour workshop he spent. So listen to this, he spent on facebook ads wasn’t exactly cheap because I know that his face campaign couldn’t use a lot of improvement by. He spent approximately $50 to acquire a lead. So a lead was basically just name, email, phone number. She got about 40 percent to show up at his event.

Speaker 3: 25:21 So you’ve been with free 40 percent show up. Um, and he got a room of approximately. So he did two sessions total about 120 people. So 120 people, right? Um, so that would have been about, I don’t know, like 300 leads, 300 leads multiplied by 50 bucks. We spent like slightly over 10,000. Right? But understand something when you sell something that is a $2,000, so he’s still at $2,000. You, he needed like, I don’t remember the exact number, but it was like less than three percent conversions in order to make all of your money back, not including the back end, including all of the upsells that happens after that. So even if you are not necessarily good at speaking, speaking is actually very low risk. It’s simple to set your funnel up, right? It’s simple to get 10 people, 50 people come to the event is all a matter of just scaling on facebook and then that’s how you can get that practice. So, you know,

Speaker 2: 26:23 I just, I love, love your examples. The best part is you’re, you’re the guy who’s actually out there doing it. It’s really fun for me to sit and spend time with young because a lot of people talk about, Oh yeah, I fact I was talking to this guy yesterday who wants to start his own speaking course, and yet he’s never spoken from stage like you’re gonna cry. He goes, yeah, I’ve learned everything. I’ve read all the books. I’m like, how can you have any authority or validity to go out? And he goes, well, I’ve done webinars. I’m like, no, it’s totally different. You have to understand that. I love. I love that simple models. Super easy funnel drive, facebook ad traffic to it. Have a free one there. We’re going to send them. I mean we talked about that in extra tickets and dotcom secrets all the time. Any other value bonds before we wrap things up for you? Wanna, make sure people hear about.

Speaker 3: 27:11 Well, I think that when it comes to live events, you just got to do the first one first and understand that. I’d say like 90 percent of people will do their first live event will usually bump and just that’s part of the process. It’s part of the journey. Expect to bomb, especially you have no prior training, but um, that’s just part of the process, but I can tell you that there has not, there isn’t a single person I know that did the first live event that never regretted doing it, not one person, not one, and it will be the most fulfilling and lucrative potentially lucrative thing they actually do in your career. And that’s when you really think about it. That’s when you’re able to serve your customers at the highest level. Like, I don’t know about you, but I’ve never been to a webinar. Then as that changed my life. Right? So you can really change somebody’s life tool Webinar, but for life event, that’s when can change some of these lights.

Speaker 2: 28:18 Oh my gosh, I love that. I know we’re about ready to open up the funnel hacking live tickets for next year and that’s really Russell’s primary focus is exactly what you said is says young people who buy products and things through through webinars, which is great and they get serviced that way. But the community and the culture and the connections that happen at live events. I, I’m where I’m at right now because I attended live events and I think if from one, if you haven’t gone to a live event, men go find a lot of them go to it and see how it’s done and learn from watching other people do it, but the other thing I think is if you want to serve someone for us as a community, I think the only way we will always have a funnel hacking live because it’s the best way for us to serve our community and having them actually there.

Speaker 3: 29:04 In fact, Dave, if you look up like, I don’t know if you can of really see it, but like all those folders up here, all these folders and there’s like a bunch of white files down there. I’m not kidding, but if I took all those, all those folders are just notes I’ve learned from attending live events and it’s like, oh my gosh, I’ve spent hundreds and thousands of dollars learning from my events because that’s how I grew to understand that if you are somebody been learning to life events, what have you could be that person for somebody else. That’s why it’s so powerful. Oh, I love it.

Speaker 2: 29:42 Thank. Thank you so much. Again, you’re such a dear friend to me personally and to us as a community. I can’t thank you enough for all that you continue to give and give and give your a person who is so genuine and always out there providing value to people. Again, for those of you guys, make sure you look at the content multiplier formula and then we were talking earlier about as far as events, if people want to find out more about live events, how can they do that?

Speaker 3: 30:04 You can go to event to learn a five step system on how to run and monetize live events.

Speaker 2: 30:12 Indeed, you can tell people about what they’re gonna get in there. It’s basically a I. I believe

Speaker 3: 30:16 that all successful live events is basically five pillars. Number one is the ability to sell the tickets to is the ability to get them to show up. Number three is what you actually teach at a live events to serve them the highest level. Number four, which is where the real money is executing the upsell, and number five is basically how do you leverage the live event so that you don’t stuck being an events trainer where you’re always on the road trading time for money. How do you turn it into a digital asset? How do you really leverage on that event? Create testimonials, you know, digital asset from all of that. It’s five steps.

Speaker 2: 30:53 Oh Man, I wish we had more time, so basically people go out and take a We’ll have the links down below for sure. Hey, thank you so much again. I wish you all the best and all that you’re doing and look for talking again real soon. Thank you.

Speaker 4: 31:12 Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don’t mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I’m trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there’s a topic, there’s something you’d like me to share or someone you’d like me to interview, by all means, just reach out to me on facebook. You can pm me and I’ll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys.

Speaker 4: 32:01 Thanks.

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