The Cult That Steve Jobs Built

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YouTube Transcript: English (auto-generated)

00:00
hey my name’s Russell Brunson and today
00:01
I want to talk to guys about a cool
00:02
concept which is how to create your very
00:04
own mass movement now this is one of the
00:06
topics I cover in my brand new book
00:08
called
00:08
expert secrets at the end of the video
00:10
I’ll show you guys can actually copy
00:11
this book for free but first if this
00:14
message resonates with you please share
00:15
it down below fact the more shares I get
00:17
the more I know you guys like this and
00:18
if I get a lot of shares I will continue
00:20
make cool videos like this sharing with
00:21
you guys some of the cool stuff that I
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know that I’ve discovered my business
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and in my life so this one right here
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creating a mass movement now any type of
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business product or service you can sell
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a product with it becomes very
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transactional it’s not that exciting or
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you can create a movement people buy
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from you over and over and over again on
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about you but it’s not that hard to get
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something by once but you give them them
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buy over and over and over again it
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takes a different mindset it crates it
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takes to create something different and
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so this is a concept right here I called
00:47
creating a mass movement and what was
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interesting as I was writing my book and
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as I was trying to like figure this out
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for myself I was building my company I
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started studying a whole bunch of mass
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movements throughout time it was fun
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because I was studying
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pretty much everything I could find out
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about cults and about religious groups
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in about businesses and it was funny I
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found it on the really negative side
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like a look at some of the the worst
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movements of all time like in my mind
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upset about Hitler and the Nazi Party
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and so I was studying him I started
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noticing things that he was doing and I
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start looking on the opposite end of the
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spectrum with who I believe was the
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greatest has ever been on this earth
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Christ and Christianity and I was really
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heated and there was also these similar
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patterns with what he did
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and I start looking at business we
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looked at like what Steve Jobs did with
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Apple Elon mustard is done with Tesla I
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look at all sorts of things it was
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interesting as I started studying all
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these different things I found out that
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there were three things that every mass
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movement has in the beginning of time
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till today I’m talking about cult
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religious groups businesses all of them
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have the exact same three things and I
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don’t walk you do really quickly what
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these three things are because we
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understand them you understand the
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pattern then you can actually amplify it
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and for me since I started understanding
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these things that started like figuring
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out ways make them better and my company
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started growing really really quickly so
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number one every single mass movement
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has a charismatic leader think about an
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apple at Steve Jobs Tesla had Elon Musk
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every mass movement from the beginning
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of time always has an attractive
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character charismatic leader that’s
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number one number two every single where
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these masterless always has a cause
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something they are moving forward to in
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the future
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okay if you look at in fact look at all
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the recent presidential elections in the
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book I go deep into this it’s
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interesting how all of the people we’ve
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worn the presidency Democrat Republican
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does not matter the ones who won all
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consistently their message was all about
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a future based cause and one of the Lost
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well that a president based cause
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fascinating you see it happens in
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politics happens in religion happens in
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business happens everywhere so that’s
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number two and the number three is the
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every single mass movement they did not
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leave with an improvement offer and
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you’ll learn more about that in the book
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but every single one of them offered
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their people a new opportunity Steve
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Jobs didn’t come to market say hey guys
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I’ve got a better way to listen to CDs
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no he said look that that vehicle you
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guys using before that thing you were
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using the past a CD players dumb I have
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this thing it’s called an iPod Canadian
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come say I got a phone is camila better
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is like no this is a new thing is called
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an iPhone and he offered a new
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opportunity
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same thing with Christ and Christian
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send me with Hitler like same thing with
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every mass room from beginning time they
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always offered a new opportunity was
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never an improvement offer and if you’re
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struggling your business right now my
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guess is you’re missing one or two of
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these three things or your offer your
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offering is the wrong thing and so this
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is the foundation of how to create a
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mass movement which I could share and go
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deep and deep with this with you guys
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during this video but I can’t but the
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good news is that the first three
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chapters my book are all about this we
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talk about we go into a lot of depth at
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how to build the charismatic leader for
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your company how to build a future based
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cause and I show you exactly what we did
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so it’s not just like some theory I said
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look I learned this concept I apply to
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my businesses how we did it this is the
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results we got and then I try to have
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some of my inner circle numbers I try it
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in their business they had success and
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only it worked for me and for other
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people that we put inside the book so
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here’s how you build a charismatic
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leader here’s how you build a cause and
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here’s how you build a new opportunity
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all those things and a whole bunch more
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covering on my brand new book called
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experts secrets which I want you to get
03:54
a very free copy this what I’m going to
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do is either in the links up above or
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links down below there will be a link to
03:59
a unit your copy of experts secrets for
04:02
free I’ve already paid for the books all
04:03
you do is cover the shipping this book
04:05
will help you to find your message this
04:06
book will help you to build your tribe
04:08
and this book will help you to change
04:09
the world so get your copy today
04:12
you
04:22
you

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