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YouTube Transcript: English (auto-generated)
00:00
- Five, four,
00:02
three, two,
00:04
one.
00:06
- [Announcer] The Man, Russell.
00:08
- Pay to sell your product.
00:10
- Love this guy.
00:12
- [Announcer] I honestly believe the unexperienced
00:13
are the only people that can actually change this planet.
00:17
(upbeat music)
00:20
- All right, so we’re gonna meet Jenna Kutcher,
00:21
she runs the Goal Digger podcast.
00:23
This last year, she destroyed everyone in this contest.
00:26
She won the Philly contest, hands down.
00:28
So anyway, she’s got an audience
00:29
that converts really, really well.
00:30
Yeah, her people love her.
00:31
My wife was at the Dentist yesterday,
00:34
and the receptionist walked in, says:
00:36
“You know Jenna Kutcher I saw you on Instagram!”
00:39
- You should send her a video.
00:42
“Hello Dentist Office assistant, its me!”
00:44
- We don’t know your name, but…
00:46
It’s like, everyone loves her.
00:48
She’s a great human.
00:49
Way better than most people.
00:50
(laughter)
00:51
You say that?
00:52
- Yeah.
00:53
- You can say that for sure.
00:54
- That’s truth.
00:54
- This is my quote about you:
00:56
"Russell basically came out of the womb doing a sales pitch
01:00
and is the founding father of online marketing.
01:02
He’s a personal friend and I am a student of his work,
01:04
because he’s one of the most brilliant,
01:06
humble men I know and a radically influential leader
01:09
in the knowledge business world!"
01:10
- Oh that makes me happy - That’s so sweet
01:11
- This is not the real one,
01:13
the real one would be hard bound,
01:14
and it’s a little sneakier, but–
01:15
- Aah.
01:18
- The whole chapter by you, basically, so.
01:20
(laughter)
01:21
I hope you like it.
01:22
How many offers did you guys get?
01:23
- 36,000
01:25
- Jeez.
01:26
Are you kidding me?
01:27
That’s almost ten percent of their list.
01:30
Jenna, that’s awesome.
01:33
(calm music)
01:36
- This is why I gotta buy a new building.
01:38
(laughter)
01:39
- Hey, we are right now at Mastermind.com
01:41
if you have no idea what this is,
01:43
this was an idea that Dean Graziosi had,
01:45
about two years ago.
01:47
He told Tony Robbins, they decided to partner
01:49
up on this business teaching people
01:50
how to start their own education businesses.
01:52
Their own coaching businesses doing courses,
01:55
doing masterminds, and things like that.
01:56
I had a chance to hear about it
01:58
about six months before it launched,
01:59
and I told Dean, I’m like:
02:00
"Oh it would be cool if you had
02:02
the domain name, mastermind.com"
02:04
We were a little sneaky and went behind the scenes
02:05
the guy who owned it, we negotiated with him
02:07
and we got it, and gave it to Tony and Dean as a gift,
02:09
and now its here on the side of a building,
02:11
which is pretty crazy and cool.
02:14
Last year, they did their first
02:15
initial inaugural launch, and it became
02:17
the biggest launch in the history of internet marketing
02:19
20 something thousand people went through the course
02:21
and graduated from the course, which is crazy,
02:23
and it’s been a year since its been open,
02:25
and now tonight, we are reopening it to the public.
02:28
So Tony and Dean are in there right now
02:31
planning and preparing and getting ready
02:33
for the big show tonight.
02:34
There’s over 462,000 people registered,
02:37
so no pressure, no stress.
02:38
We’re live streaming it, so I hope don’t mess up,
02:40
or trip on stage.
02:41
That’d be really embarrassing.
02:42
But come on the journey, let’s go.
02:43
- Jenny you ready?
02:44
- I’m ready.
02:45
I am ready.
02:46
- Game time. - [Man] Oh Jenny in the house!
02:48
(crowd applause)
02:52
- This is pretty sweet.
02:53
- This is massive.
02:55
- Really, really cool office space.
02:56
- How you doing, brother?
02:57
- Amazing, how are you? - [Dean] Hi, I know you!
02:58
- 30,000 people registered.
02:59
- 36,000
03:00
- 36,000 (laughter)
03:01
- Boom!
03:03
Yes.
03:05
- You’re kicking the boy’s asses again, I love that.
03:05
- But you know why?
03:06
Cause when we were all in Fiji
03:08
and in Vegas, they’re all like:
03:09
"Well, you did it this year, Jen,
03:10
but don’t expect next year," - Yeah.
03:11
- And she’s like-- - I’m like, “This is no flu”
03:14
(laughter)
03:15
- Originally we were thinking of having
03:17
all four of us come in,
03:18
- Yup.
03:19
- But I thought it might be too busy
03:21
and we can’t get your message and your message.
03:22
- Yeah I think we should separate them–
03:23
- Only because I think what would happens is
03:25
I really wanna hear your message from your point of view
03:27
and I really wanna hear Russell playing clean up
03:29
of anything we missed.
03:31
- [Jenna] We got this.
03:32
Yeah.
03:33
- I mean, if it doesn’t do great tonight,
03:34
its pretty much on Russell.
03:35
(laughter)
03:38
I can screw it up.
03:40
Just pick up all the stuff that you think we missed
03:41
or weren’t clear on, or like
03:42
“You guys went way too fast over this,” right?
03:44
- [Jenna] Yep. - Yeah, that’s cool.
03:48
- We were here a year ago to the very first
03:50
one of these, and it’s interesting because
03:52
this concept was a start-up, it was brand new,
03:54
no one knew about it, and it was crazy cause
03:56
we were in this little office,
03:58
there were like 19 people all around one desk
04:00
going crazy, scrambling,
04:01
trying to get all the things done.
04:02
It became the biggest launch in the history of the Internet.
04:04
And now, its a year later,
04:06
we’re gearing up for round 2, and its just really cool
04:09
to see how all these employees who weren’t here last year,
04:12
happen to know who anybody was a year ago,
04:14
now they got Hats, they got T-Shirts.
04:16
- Last year this time, we had 19 people.
04:17
- I know. - We have 74.
04:19
- Its crazy. - It’s insane.
04:20
- A lot of scaling. - Quick.
04:23
Scary.
04:25
- And we went from two strategy consultants
04:27
and now we have 20,
04:29
and then there’s the coaching division in there too, so.
04:31
(laughter)
04:32
- [Woman] Welcome to the coaching department!
04:37
Are you enjoying your mastermind.com tour?
04:40
- So far, yeah.
04:41
Were any of you guys here last year when we did this party?
04:42
- [Crowd] No.
04:43
- [Woman] Only cause the department is new.
04:45
We’ve only been here for like a month.
04:46
- Oh really?
04:47
- [Woman] Yeah.
04:48
- You are definitely more upscaled last time.
04:49
Last time we were like-- (laughter)
04:51
"I hope people like this
04:52
we have no idea-- (crowd laughter)
04:56
- [Woman] How bad was that?
04:58
- Oh yeah, turned out, - It’s crazy.
04:59
- People liked it, so that was good.
05:00
And it’s really cool to see what’s happened in a year.
05:02
If last year is any indication
05:04
of what’s gonna happen this year,
05:06
I can’t imagine how its gonna happen.
05:08
(laughter)
05:09
Going from start-up days, to like
05:10
now we’ve got the field to really grow huge.
05:16
- Good to see you. - Good to see you too.
05:17
How are you doing? - Yeah.
05:18
- I’m so self-conscious, because
05:21
we’re not talking to 200, 300 thousand people,
05:24
we’re talking to one person sitting at a laptop
05:27
200,000 times over.
05:29
And it’s like, oh crap.
05:30
If I’m on stage in front of 5,000 people
05:33
at FHL, it’s like oh, OK.
05:34
What if I be back of everybody
05:36
and it’s like, am I too much for just this one person?
05:39
- Did you want anybody to come and watch this tonight?
05:41
- I don’t know, could I?
05:42
- Well if you did, I’d just need to give
05:44
security their name.
05:45
- Oh, OK.
05:47
Yeah.
05:49
Yes, here I’ll spell it for you.
05:50
I don’t know if she’s gonna come or not–
05:52
- Let me swipe right, see if she’s still available.
05:53
(laughter)
05:54
He’s gonna sell this.
05:55
You be careful - Oh my God.
05:57
(laughter)
05:58
- Here’s how you spell it.
05:59
- Oh my goodness.
06:01
Dear, where is it?
06:01
The name is Delta?
06:03
- Yeah.
06:03
(laughter)
06:05
- OK, here we go guys.
06:07
- [Dan] Devon, teach me your ways
06:08
- I didn’t have mine if you wanna come.
06:10
(laughter)
06:12
So my profile is actually just testimonials.
06:15
So my first one is:
06:16
“One hell of an awesome guy!” - The New York Times
06:18
“He’s the greatest dancer I’ve ever seen” - MC hammer
06:21
I could’ve said that Michael Jackson said it, but whatever.
06:23
“What an honor to call him friend”
06:25
- Oprah and Mark Zuckerberg
06:26
Good professional pic, pic of me on stage,
06:28
I can probably switch that.
06:30
Well, insert name here, it looks like we both swiped right.
06:34
I guess that means we’re officially tinder boyfriend
06:36
and girlfriend dot, dot, dot,
06:38
but just so you know, if we break up,
06:40
I get to keep the dog and the house.
06:42
- [All] Oh.
06:44
- The dog and the house.
06:46
- To which 70% of women respond:
06:49
“No way, I get to keep the dog.”
06:52
To which I respond:
06:54
“No way, I’ll see you in court.”
06:56
"If I’m reading this map correctly,
06:58
Hawaii is the perfect court location.
07:00
So, I’ll see you there."
07:02
And now I’m going on a pretend date to my new
07:05
pretend girlfriend, who I’m trying to take her bags off.
07:07
And I’m gonna go to Hawaii with her, so–
07:11
- [Dean] Sup guys.
07:12
- [Man] What’s up buddy! - [Dan] Hey!
07:12
- Good, what’s going on?
07:14
Good to see you again, Dan.
07:15
We’re just like, hanging out all the time.
07:17
- Dude’s new office is insane.
07:18
- Do you want me to, I mean,
07:19
I have what Jeremy sent me, I’m sure that
07:20
you guys went over, is there anything that
07:21
you want me to–
07:22
- Whatever Russell says.
07:23
- OK cool.
07:24
(laughter)
07:25
- Just say click froze every third word.
07:26
(laughter) - Yeah exactly.
07:27
Give your link.
07:28
One thing I think we should do though,
07:30
is some people have, I remember in real estate
07:33
I would have a group of 500 people in the room
07:36
and I’m training all of them,
07:37
and people would raise their hand and say:
07:39
"Hey there’s 500 people in here
07:40
there’s probably no room for me
07:41
to even be in this business."
07:43
Like, there’s 350 million people in America alone.
07:47
You couldn’t take each other’s business,
07:49
but some people have that thought,
07:51
so if I forget might be one of those things.
07:52
Yeah, we have hundreds of thousands of people
07:54
on, but this is what makes this industry stronger.
07:57
- Yeah. - Anyway, anything you see
07:58
like that, you just come in at the end.
07:59
Come here, I wanna show you something
08:00
- Dude, that is killer.
08:02
- [Dan] Can you show me ten conversions that work
08:03
and I’m gonna quit my job I work for you, right?
08:04
(laughter)
08:09
- These are everybody who graduated.
08:10
These are people graduated just from last year.
08:12
- So awesome. - Cause we built this course
08:14
to get you through.
08:15
These are 1,100 wins.
08:17
That roll of different niches,
08:18
they identified 4,370 different niches.
08:21
I had to tape them all together,
08:23
so I’m gonna unroll it.
08:24
It goes from here to the sales floor.
08:26
- That is so cool.
08:27
- I mean, Jen and I talking at lunch about it
08:29
she’s like, the biggest problem
08:30
she said that her people had as an issue is…
08:32
Tony’s story and your story, they’re so big,
08:34
they’re like, “I can’t do that,”
08:36
you know what I mean? - Yeah.
08:37
So, that’s why I’m gonna tell my story
08:39
in a way, just really quick,
08:41
that what I’m gonna say is listen,
08:42
20 years ago, my life shifted when I paid
08:45
25 years ago when I bought this guy’s stuff.
08:47
- Mm-hmm. - And it shifted my life
08:48
so much, - Mm-hmm.
08:49
- That I wanted to get into that business.
08:50
And who the hell was I.
08:51
Tony was in it for a year.
08:52
He was a monster.
08:53
Millions of people.
08:54
I worked in a collision shop in Auto sales
08:56
and I wanted to help people and I created a course
08:58
on how to make money selling used cars.
09:00
- Do you have that course here?
09:01
- Yeah I think we have it some place.
09:03
I have the first infomercial. - You should totally show it.
09:04
If you have the course, the book, or whatever,
09:06
I would totally show that.
09:07
When I show, like my potato gun,
09:08
people flip out.
09:10
For one of my events, I printed a potato gun DVD
09:12
for everyone in the audience and they went nuts.
09:14
Like showing the beginning-- - Do we have that course
09:16
here some place?
09:17
- We threw all that crap out.
09:18
You’re not getting it.
09:18
(laughter)
09:19
I think we have a couple books.
09:20
- Oh yeah where is it?
09:24
- Yes!
09:25
This is the greatest.
09:27
Check this out, when I first saw Dean initially
09:29
it was with his Motor Millions infomercial,
09:31
and we just found the original course
09:33
just in time for tonight’s big event.
09:35
Look at this guy.
09:36
How old are you here?
09:37
- I was 30.
09:38
(laughter)
09:39
if I listen to this, I would cringe.
09:41
Would you show this?
09:42
The all of it?
09:43
- Absolutely. - A million percent.
09:45
Has Tony ever seen it?
09:46
- No.
09:47
- You never seen this before, Tony,
09:48
but I want to surprise you.
09:49
Check this out, after I went through your stuff,
09:50
I worked at a car dealership or whatever,
09:52
a car thing, and now I got this,
09:54
and this is how I got my starting info
09:55
in the knowledge of business.
09:58
So cool.
09:59
(calm music)
10:04
- 5 different cameras, 6 different camera angles,
10:06
and trying to cover everything.
10:08
Working for Dean, you learn to think on your feet, so.
10:11
- So I have a hard line connected,
10:13
I have a wifi connected to a separate ISP,
10:16
and then I have two cellular cards.
10:18
I mean, if you look at the programmer’s screen,
10:22
you can see the activity on that page.
10:25
- That is the Matrix gone crazy.
10:27
- That is people hitting our page.
10:28
- I just got 2,000 more people on
10:30
- YouTube in 60 seconds. - Going down for real!
10:35
- [Russell] Oh actually…
10:35
- We’re at 11,000.
10:37
- Between our list and opt-ins,
10:39
we made like 840,000 people.
10:40
- [Devon] Let me know how excited you are to be here.
10:42
Let me see what we’ve got here.
10:43
Who we’ve got.
10:44
Asheville, North C…
10:45
This is going too fast, this is amazing.
10:47
Oh wow.
10:48
- OK, I’m gonna freak out.
10:49
There’s 70,000 people on it.
10:54
- Crazy.
10:55
- Yeah.
10:56
- Hey, take your time. - Yeah.
10:57
- Right now, you are part of the single
11:00
largest online web training event
11:03
in the history of the internet - [Man] Five, Four, Three
11:07
Two, One.
11:09
- [Woman] You’ve got this.
11:10
Let’s go!
11:12
(rhythmic music)
11:15
- Oh hey, everybody.
11:16
Thank you and welcome, it’s Tony Robbins.
11:18
- And Dean Graziosi, what’s up?
11:20
- Listen, we have a half a million people
11:22
from over 100 countries that are joining us right now.
11:25
Least have registered.
11:26
Let’s see how many of you show up.
11:28
But those that are watching right now, welcome.
11:29
We’re very excited and quite privileged honestly.
11:34
- Ah its going.
11:35
It’s difficult cause the chat’s going so quick.
11:37
If you look on this side, you can’t even type in here.
11:39
- 50 requests to join the group in the last 10 minutes now.
11:43
- [Dean] And on cars every day, and at night,
11:45
I created my first course.
11:47
Look at that, on a VHS.
11:49
You might not even know what this is.
11:51
- Any time he says “Jim Rohn,” take a shot.
11:53
- What Jim Rohn taught me–
11:55
- Any time they say “Millionaire,” take a shot.
11:58
Any time I wink, take a shot.
12:00
Any time we say–
12:01
- The self-education industry–
12:03
- Throw it back
12:05
- Yeah.
12:06
- I was like, I could yoga pants and no one would even–
12:08
Shows you how to take what you know and–
12:10
- She’s crushing it.
12:12
Jenna, you should’ve seen the chat just blew up
12:14
when she got there.
12:16
They’re in love with Jenna.
12:18
- Jenna’s going to actually sell them on the product,
12:21
cause everything I’ve talked about,
12:23
the industry and organizing the possibilities,
12:26
Jenna’s specifically selling them on
12:27
why this product’s amazing, she’s went through it twice,
12:29
on her third time.
12:31
I’m coming in to go through the three big reasons
12:33
why some [Inaudible]
12:34
Number one is they don’t believe in the vehicle,
12:36
like being an [Inaudible] Worker,
12:38
number two, they don’t believe they can actually do it,
12:39
number three, they have some external fear,
12:41
oh I don’t know how to do it.
12:43
So I’m gonna be knocking down those three false beliefs
12:46
and hopefully I do all right.
12:48
Two years from now, you’re gonna be up here on stage
12:50
you’re gonna take Jenna’s seat, you’ll be telling your story
12:51
(laughter)
12:53
but it’s all about enduring long enough to get noticed.
12:54
Keep doing the thing, keep doing the thing.
12:56
So if that helps you guys for those who are thinking like,
12:57
“I don’t know if I can do it.”
12:58
So what are the convergents?
12:59
- [Man] So right now, we’re at about
13:01
55% full today, and some of these up sales
13:03
are from yesterday cause I tested a bunch…
13:05
- All right, the offer dropped 15 minutes ago
13:09
and they just passed a million dollars in sales.
13:11
It’s 5 year sales already, 2 grand a pop, so…
13:13
To combat club already.
13:16
So that’s probably one of the fastest,
13:18
if not the fastest ever.
13:19
- [Man] Clear!
13:21
(crowd applause)
13:23
- [Tony] Good job guys.
13:25
- Yeah.
13:27
- Thank you guys, you did amazing.
13:29
- [Devon] Yeah, you guys crushed it.
13:30
- [Tony] Jenna you’re awesome.
13:31
- Oh, thank you. - [Dan] Yeah, she is.
13:32
- Someone was like,
13:33
“I’ve never seen Tony that quiet,”
13:34
I was like oh, I hope that’s a good thing.
13:35
(laughter)
13:37
- Thanks, I was listening and taking it all in.
13:38
I loved it.
13:40
- It was good.
13:40
It was fun to watch though,
13:42
and then me and Russell are like,
13:43
"OK, so you go, I go.
13:44
What are we…"
13:45
Yeah, we’re like,
13:46
“OK, how do we, what do we do?”
13:47
- Tag team. - Yeah.
13:48
I think its good though.
13:50
I think its a good flow though.
13:51
(jazz music)
13:53
- All right we just got done with the launch,
13:54
it was crazy, it was stressful, it was hectic.
13:56
Now we’re all tired.
14:01
Well, compared to any other launch,
14:03
its like, insanely good,
14:05
we’re 3,000 units already.
14:07
Tony Robbins has left the building,
14:08
Dean’s still in the building,
14:10
but now we’re leaving the building to get some sushi,
14:12
we’ll jump on the plane and head back home
14:13
for Nora’s birthday party, which starts in like,
14:15
5 hours, or something like that.
14:18
- [Man] Thank you.
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