The Hook That Made Over 10 Million Dollars - One Funnel Away Challenge (OFA) ClickFunnels

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

that’s my hope to make sure you stay a

00:01

little bit longer here but again here’s

00:04

one right a figure Ward winners then

00:06

kill them in crushing it thank you

00:09

fit to fat to fit you don’t watch just

00:12

came out with a new book complete Kido

00:14

just a ton of fun and what I want to

00:16

talk to you about right now though is

00:18

this whole idea as far as a hook so

00:20

Russell’s talked a lot about hooks you

00:21

used your example so for those people

00:23

don’t know what your hook was I mean

00:25

have you explained what your hook was

00:27

yeah so basically started back in 2011 I

00:29

was a personal trainer I grew up my

00:31

entire life in shape and I wrestled and

00:33

just like Russell did and played

00:34

football my whole life so I never

00:35

struggled with my weight and I became a

00:37

trainer and then here I was trying to

00:39

help people who struggled struggled

00:41

their whole life to lose weight and I

00:43

really couldn’t understand why it was so

00:45

hard right and so I had this idea I was

00:47

like what if I got that on purpose to

00:50

better understand what it was like it’s

00:52

it’s the crazy thing he didn’t shave

00:54

your whole life and think you know what

00:55

I’m gonna add on 60 70 pounds yeah it

00:58

was crazy

00:59

I remember Jay Leno when I was on a show

01:00

he said so if you want to help a drug

01:03

addicts you become addicted to draw the

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line somewhere but you know like that

01:09

was the the thinking it doesn’t make

01:11

sense but for me it made sense in my

01:13

mind

01:13

so I did it I had no idea what I was

01:15

doing I create a youtube channel on a

01:17

website right I think I use like

01:18

Squarespace to create this this is a

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website and I just ran with it and I

01:22

started documenting my journey changing

01:24

things as I went be gained 75 pounds in

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six months it was way harder than I

01:28

thought it would be it was so humbling

01:30

but it was because of that it was the

01:33

struggle the the being humbled was what

01:35

made it popular I think right it went

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viral and before you know it boom I was

01:40

on all these TV shows and then BOOM a

01:42

book deal happen and then BOOM a TV show

01:44

happen and then luckily I lost the

01:45

weight right luckily it’s called fit

01:47

defective fit for a reason I just fit

01:48

too fat yeah but I like I lost the

01:53

weight but with a new perspective and

01:55

that’s why it was that relatability

01:57

factor like this guy understands me

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instead of just another trainer with six

02:01

pack abs telling you hey no excuses just

02:03

do it hey people felt like I kind of

02:06

came off that that high horse if you

02:08

will to come down

02:08

their level and say I’m going to do this

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with you and that’s what made it really

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powerful I think and feel very fortunate

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very blessed well it’s exciting that’s

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what a hook is all about literally it’s

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one of those things you know Russell

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talks about where you’re sitting there

02:21

scrolling basically and all the sudden

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you stop it’s a hook that stops you it’s

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a hook where all of a sudden you’ve got

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a trainer who’s gonna gain 75 pounds

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what why would I do why would he do that

02:31

that’s a hook in fact if you guys want

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to find out more about hooks and stories

02:34

and offers check out a one funnel weight

02:36

challenge it’s live right now so they’re

02:39

probably linked down below I wanna make

02:40

sure you guys go go to the one phone

02:42

away challenge sign up get involved

02:44

learn about hooks I mean drew is by far

02:46

probably the best hook I’ve ever seen

02:48

out there amazing shape I wouldn’t

02:50

recommend doing it though so go check

02:55

out the one funnel away challenge learn

02:57

about hooks stories and offers and we’ll

02:59

see you there real soon

03:08

you

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