The One Big Takeaway From My Secret Mastermind And Dream 100 Con | FHTV Ep 111

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

(smooth guitar music)

00:03

  • [Russell] Good morning everybody,

00:04

this is Russell Brunson.

00:05

Today I’m streaming from

00:07

a little cabin in the middle of nowhere.

00:16

These last few days I’ve been on a top secret retreat

00:18

with a whole bunch of amazing business owners,

00:21

and it’s been cool, it’s been interesting.

00:24

I’m about to jump on a helicopter with this guy.

00:26

  • Let’s go baby!

00:27

  • [Russell] Are you flyin’ it?

00:28

  • I’m flyin’.

00:29

(laughs)

00:30

  • [Russell] Are you flyin’?

00:31

  • Yeah, I’m flyin’.

00:32

  • [Russell] How many of these do you own at this point?

00:33

  • Helicopters?

00:34

  • [Russell] Yeah.

00:35

  • I want a helicopter.

00:36

(laughing)

00:37

  • I’m slackin’ Russell.

00:38

  • Oh man.

00:42

  • [Russell] It’s interesting what you learn

00:43

about yourself because I know I’m introverted

00:46

by nature and I just assume that

00:47

at this point in my life that I’m not.

00:49

Especially around a group of people

00:50

that are in my same world.

00:52

I’m like, “Oh, this is gonna be so much fun.”

00:54

I don’t know, it was tough for me a lot of times.

00:56

Introverted Russell kept popping out

00:57

and it was knowing that about myself,

00:59

I was like, "Why do I feel so awkward

01:00

“in so many situations that don’t make sense?”

01:01

So for any of you guys who feel that sometimes

01:03

and you don’t understand.

01:05

You’re like, "Why do I feel awkward here?

01:06

“Why do I not feel comfortable?”

01:07

It still happens, even to me,

01:09

even among my peer group where

01:10

it’s just tough sometimes.

01:12

But we proudly got through it

01:14

and made some great relationships

01:17

which was cool.

01:22

(upbeat guitar music)

01:36

We went fly fishing and then we went hiking,

01:41

then we went and shot guns.

01:44

Yesterday we went to go fly fishing.

01:46

It’s funny, we go down there and

01:47

they get me all set up and teach me

01:48

how to do the casting,

01:49

which that part is kind of cool,

01:50

you try to figure it out.

01:57

It was interesting because I’m noticing

01:59

that there’s this hook,

02:00

I’ll get my pole and throw it in, then pull it out,

02:02

throw it in, pull it out, throw it out, pull.

02:03

And doing this over and over and over

02:06

I was looking at it and I was like,

02:07

“This is so much like business, right?”

02:08

You guys have heard me talk about the whole

02:10

hook story offer framework

02:11

which is like the foundation of everything

02:12

we’re teaching nowadays.

02:14

You have to create an irresistible offer

02:15

then you’ve gotta have a story that

02:17

amplifies the value of that offer,

02:19

and then you have to have a hook

02:20

that stops 'em and grabs 'em right?

02:22

In our world now everyone’s so busy through social media.

02:25

There’s a million things happening every second.

02:27

How do you grab someone?

02:28

If our hook doesn’t convince the fish

02:31

that it’s a worm or a bug or whatever,

02:34

they’re not gonna come and bite the line, right?

02:37

I think a lot of times some of us are trying this business,

02:40

putting out your first thing and nobody bites.

02:43

Then you’re like, "The thing doesn’t work,

02:45

“it isn’t working.”

02:46

It’s like, “No, your hook didn’t work, right?”

02:48

You gotta keep throwing hook in after hook

02:49

after hook after hook.

02:51

Half of what I do in this business

02:52

is figuring out hooks to grab people.

02:54

Every email I send is a hook.

02:55

Every Facebook live is a hook.

02:57

Trying all these different hooks to see

02:59

which things people respond to.

03:00

But it’s interesting because even to me,

03:01

tons of my hooks fail,

03:03

and tons of the different messages I put out there

03:04

do not resonate with people,

03:05

they don’t do anything with them.

03:06

It’s really fascinating.

03:08

The good news is nobody knows when I fail

03:09

because nobody sees them because

03:11

we don’t put much advertising dollars behind it

03:14

'cause the first hook didn’t catch any fish, right?

03:17

The same thing for you.

03:18

You’ve gotta cast out all these different

03:20

messages and headlines and hooks and things

03:22

until you find something that somebody grabs onto.

03:26

(peaceful orchestral music)

03:48

Hey Brendon, where are we en route right now?

03:50

  • We are jumping in helicopters

03:52

and we’re going to a lake.

03:54

  • Secretly.

03:55

  • A secret lake in Jackson Hole for some kayaking.

03:57

We’re helicoptering in, kayaking around,

03:59

and then getting these guys on airplanes.

04:00

  • So this is an Illuminati meeting

04:02

and he is the head of the, no just kidding.

04:04

(laughing)

04:05

I think it’s Walker.

04:06

Who’s the head of this organization anyway?

04:08

They literally brought the helicopter

04:09

directly to the place we’re staying at.

04:12

(lively rock music)

04:33

  • Alright, we’re here.

04:34

We’re off to jump on those kayaks right there

04:36

and they’re taking us into the river

04:37

before we actually fly home in a few minutes.

04:39

So that’s what’s happening.

04:46

  • You know something I’m just thankful for

04:47

my father gave me a love of nature when I was young.

04:50

So if you’re parents out there get your kids outside.

04:55

(dramatic rock music)

05:09

  • Alright, good morning morning.

05:10

So I went to bed last night,

05:11

sent all those images we were doodling

05:14

on my bed over here,

05:15

sent all these awesome things to Vlad

05:18

and woke up this morning and guess what’s done?

05:20

Boom, three types of traffic.

05:23

Pretty awesome.

05:24

So now we got all the presentations I need

05:25

for the event today with Dana Derricks.

05:28

I’m giving a new presentation I’ve never done before

05:30

that is actually the framework for

05:32

the new Traffic Secrets book.

05:33

I have a two hour time slot

05:34

so for two hours I’m gonna be

05:35

teaching the framework for my book,

05:37

and I’m gonna see what hits and what doesn’t.

05:39

So excited to try it out

05:40

and hopefully it resonates with people.

05:41

So we’ll see. (laughing)

05:43

Alright, wish me luck, I’m gonna go over my slides.

05:48

  • [Narrator] Dream 100 Con getting going!

05:52

(upbeat pop music)

05:56

  • Mr. Russell Brunson!

05:59

(crowd cheering)

06:02

(crowd clapping)

06:05

  • Oh, well thank you guys so much.

06:07

I am excited to be here, this is so much fun.

06:10

I feel like I’m with a whole bunch of my family and friends.

06:12

This event’s called Dream 100 Con,

06:13

it’s about Dream 100,

06:15

which is like the foundation of Traffic Secrets.

06:16

This is the perfect audience and opportunity

06:18

for me on a small scale to test out my material.

06:21

The third type of traffic,

06:22

and this is the best and the most important,

06:23

is the traffic that you own.

06:25

My entire goal of our business,

06:27

if you look at everything we’re doing

06:28

from a traffic generation standpoint,

06:29

is to convert traffic I can control,

06:31

traffic that I earn into traffic that I actually own.

06:34

'Cause if you own the traffic,

06:35

that’s the secret sauce right?

06:37

And to feel what works, what doesn’t work,

06:39

cut things out, move things around,

06:41

and then I’m gonna start writing the book.

06:43

But notice what I’m doing right,

06:44

I’m throwing hooks out on the side of the thing,

06:46

just throwing hook, hook, hook,

06:47

trying to see what things people resonate with,

06:49

what things people are gravitating towards.

06:51

Jay Abraham taught me this initially.

06:52

So look, if you’re trying to find two adventure partners,

06:54

Dream 100, first you gotta figure out

06:56

is where does your product, your service,

06:58

fit in the timeline of your dream customer,

07:01

and you gotta figure out what are all

07:02

the services they need before they come to you

07:03

and what are all the services they need

07:04

after they come to you.

07:06

(lively rock music)

07:14

(clapping)

07:22

So for you, I want you just thinking about that.

07:24

If you’re writing your webinar page,

07:25

you’re doing your thing,

07:26

and you haven’t been throwing out hooks,

07:28

you’re just guessing.

07:30

You’re gonna write the first version of your book

07:31

and you’re gonna get it back and it may suck.

07:32

It may be awesome, you may have landed the first time,

07:34

but you gotta go out on the road and test your material,

07:36

and you should do it through all these different means.

07:38

Do it through podcast interviews.

07:39

Test out your framework.

07:41

Test out your concepts and see what lands and what doesn’t.

07:43

And then do the same thing on Facebook live,

07:45

do it on your own page,

07:46

do it on other people’s page.

07:47

You’re just testing out material the whole time

07:49

so you can find out what lands and what doesn’t land.

07:50

Hope it helps, guys.

07:52

Time to start throwing some hooks

07:53

and if you do that you’re gonna have a lot of fun.

07:55

Alright, I gotta bounce, I gotta get everything packed up

07:57

and get outta here so they don’t leave me,

07:58

'cause if I miss the helicopter

07:59

flying me back to the airport,

08:00

then I am screwed.

08:01

So alright, thanks everybody.

08:04

Appreciate you all, thanks for listening

08:05

and we’ll talk to you soon.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.