The One Thing That Is More Important Than Your Business

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this russell brunson
00:01
and welcome to the marketing secrets
00:03
podcast so the big question is this
00:06
power arch Brewers like us who didn’t
00:09
cheat and take on venture capital we’re
00:11
spending money from our own pockets
00:13
how do we mark it in a way the less hot
00:15
scale our products and our services and
00:17
the things that we believe in out to the
00:19
world and yet still remain profitable
00:22
[Music]
00:24
the answers all right guys I have to go
00:35
excited like that every time just to
00:37
keep you guys awake if your list of
00:38
someone else’s podcast and come to my
00:39
and hope that’ll wake you up so I’m here
00:41
in the office kind of background and we
00:43
were filming a bunch of cool things here
00:45
this week with operation underground
00:47
railroad for those are gonna be fun
00:48
locking live we’re gonna be premiering a
00:50
documentary been working out them about
00:52
how they’re saving kids from human
00:54
trafficking and it’s an amazing
00:56
emotional cool thing so excited show
00:58
that you guys but today we want to talk
01:00
to you about something else
01:02
and the titleist podcast is gonna be
01:04
drive your kids to work now or not to
01:07
work to school driver kids at school
01:08
obviously some you guys you know have
01:10
kids and that’s okay I’m not just saying
01:13
this is like a thing drive your kids to
01:15
school but it’s like a metaphor of a
01:17
bigger thing so I’m pretty busy as an
01:21
entrepreneur I have a lot of things
01:22
happening between our company’s 150 plus
01:25
employees 55,000 active customers
01:28
million subscribers and a lot of other
01:31
stuff all going on that like we have to
01:33
keep up with right and it’s crazy and if
01:35
you watch any of my stuff you know the
01:36
were everywhere all the time buying ass
01:38
trying to be super aggressive in our
01:39
marketing because we believe what we’re
01:41
doing and we’re saying in fact I saw
01:42
yesterday Oh today or my Instagram ads
01:46
that said something like Russell or said
01:48
Russell you’re trying to are to see your
01:49
ads everywhere makes me not want to buy
01:50
anything from you you need to chill out
01:52
or something I was like chill out are
01:53
you kidding me like I’m a man on a
01:54
mission I’m trying to change the world
01:56
here I don’t have time to chill out so
01:58
I’ll chill out when I retire some day
01:59
here but right now it’s important and
02:02
I’m pushing hard and I believe what
02:03
we’re doing and I believe it’s not just
02:05
like a financial thing I believe it’s
02:06
bigger than that and you just know that
02:08
who listening you don’t believe my and
02:09
you understand what I believe in my
02:11
mission and all those kind of things but
02:13
well sure today is last week I have my
02:17
kids and one of my kids didn’t want to
02:19
keep taking the bus to school and he was
02:20
kind of like just then a lot of kids on
02:23
the bus don’t use good language the bus
02:24
drivers kind of a jerk and stuff like
02:26
that so I start driving him to school in
02:28
the mornings which was really cool and
02:29
then a couple times
02:29
click couldn’t we have a nanny that
02:31
comes in the morning so she started
02:32
driving and I was just like watching
02:33
that and I remember one morning last he
02:36
was Friday or something I was like
02:38
making my supplement drink he makes up
02:40
my powders my pills new my big morning
02:42
routine crap that’s so important right
02:43
every talks about morning routines and I
02:45
watched um
02:45
Brandi who’s amazing human being she’s
02:48
our nanny take my kids and drive to
02:50
school and I was like I’m missing that
02:53
experience with my kids because I’m too
02:55
busy doing my morning routine or
02:58
whatever was right and so Monday came
03:00
and I said I’d told Bonin Dalaman my
03:03
twins I was like hey I’m gonna drive to
03:04
school today I’m gonna start driving
03:05
from now on like really I’m like yeah it
03:07
so I jump in the car and I Drive him and
03:08
it’s not a very long drive but it was so
03:10
cool because like and I pick one of
03:13
their friends in the morning it’s like I
03:14
listen to them talking to friends and
03:15
like and it was like this cool thing
03:17
like I had this intimate glimpse inside
03:20
the real world like we see the world our
03:22
kids when we’re you know when we’re at
03:26
our home and stuff you don’t see like
03:28
then with their friends and like their
03:30
scheme this really intimate cool glimpse
03:31
of like wow that’s that’s what’s
03:33
happening at school so they’re really
03:34
talking about I just sat there like
03:35
quiet and listening in and that was a
03:37
first day and then it was I got home and
03:39
then a Denali they there’s the bus stop
03:42
but it’s like it’s like literally a two
03:43
minute walk from our house I mean that
03:45
may be a one minute walk but they just
03:47
get a ride when it’s snowing cuz
03:48
whatever so Ames like you took the under
03:50
school can take me to school and he’s so
03:51
cute he’s my little seven-year-old I was
03:53
like yes I’ll take you to school so I’ve
03:54
been Drive so I get home and I Drive
03:56
them to school and so I did that Monday
03:58
and I need a Tuesday Tuesday is like
03:59
okay I’m gonna get these kids in good
04:00
state for school so I picked him up and
04:02
music blaring and like got him all
04:03
excited got him estate right and then
04:05
just every day this week I’ve been doing
04:06
that and um I’m taking Elliot and Aiden
04:10
as well to school and it’s crazy it’s
04:12
only been a week slaves Friday so his
04:13
last day of the week I’m doing this
04:15
process and I was like I was like how
04:18
like it was it’s been so cool this
04:21
morning
04:22
I don’t know anyways I came in and my
04:24
kids like way more connecting me
04:26
say hey key make me a Popeye egg dad
04:28
which is kind of egg thing we making I
04:29
was like yes I made that in the down hey
04:31
daddy make me one too so I made him one
04:32
and Elly came it had me comb her hair
04:34
and put it in a little ponytail and like
04:35
and I took the kids and was like so much
04:38
more connected my kids and I got home my
04:39
wife was like way different than normal
04:42
like it’s funny I’m always trying to
04:44
impress her with all these crazy things
04:45
we do and she doesn’t notice it and like
04:46
this taking my kids to school like how
04:49
much of a profound impact that had on
04:51
her and it’s just special and cool and
04:53
like so grateful I figure that out now
04:55
and not you know four years from now or
04:58
five years from now when the kids are
04:59
about to graduate they don’t want me to
05:01
be around you know and so I just want to
05:03
show the guys cuz first off it was just
05:05
special to me and it was really cool and
05:08
something I’m gonna keep doing but
05:09
second off I wanted that to be something
05:11
to share with you guys because I know
05:11
again everyone’s situation is different
05:13
some you don’t have kids Drive in the
05:14
morning but but conceptually what is it
05:16
what is it the year you’re doing right
05:18
out in your business or your morning
05:19
routine or something were like the most
05:22
special things to you you’re not
05:24
noticing him you’re missing him you know
05:26
I I look back to the last few years I
05:28
probably missed a lot of that I could
05:29
have drive my kids to school a lot over
05:30
the last few years and I missed it and
05:32
luckily now I’ve fixed that way and I’m
05:35
so glad that was earlier than later now
05:37
I have you next few years to really have
05:39
that time with my kids that I was
05:40
missing out on
05:41
but whew what is it it’s a spouse is it
05:44
a kid is it a family member is it
05:46
someone else you love and care about is
05:48
it a project you know you should be
05:50
doing it like what is it what is the
05:51
thing that you’re missing because you’re
05:52
so busy doing your thing and just
05:55
recommend to stop and look around a
05:57
little bit and don’t miss the moments
05:59
because this last week has been really
06:00
special for me and it was because last
06:03
Friday a week ago today that I noticed
06:06
it I stopped and long enough to notice
06:07
it and then luckily I listen to the
06:09
voice my head and and I just something
06:11
about it so look around
06:13
listen fluish in your head hear it here
06:15
it says and then do it and see what
06:18
happens so hope they help somebody I got
06:20
stuff you know so I apologize if I sound
06:21
funny but I hope this helps you guys I
06:23
know it’s been a huge huge help for me
06:26
this week and literally is gonna change
06:29
the trajectory of my life like that
06:30
little shift is gonna be huge so alright
06:32
with that said get back to work
06:34
or stop your work and go hang out with
06:36
your family or kids or someone
06:38
and that’s it so thanks you guys
06:39
appreciate you talk to you soon bye
06:42
one more marketing secrets if so then go
06:45
get your copies on my two best-selling
06:46
books book number one is called expert
06:48
secrets and you can get a free copy at
06:50
expert seekers calm and book number two
06:53
is called calm secrets and you get your
06:55
free copy at calm secrets.com
06:57
inside these two books you’ll find my
06:59
top thirty five secrets we’ve use to
07:01
become the fastest-growing non vc-backed
07:03
SAS startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.