The Pride Cycle, And How It Affects Your Company

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson and welcome to a late night and
00:03
marketing seekers podcast so the big
00:07
question is this power arch Brewers like
00:09
us who didn’t cheat and take on venture
00:11
capital for spending money from our own
00:13
pockets how do we mark it in a way the
00:16
lets us get our products and our
00:18
services and the things that we believe
00:19
in out to the world and yet still remain
00:22
profitable the question in this podcast
00:25
will give you the answers my name is
00:28
russell brunson and welcome to marketing
00:30
secrets everyone I’m in my home tonight
00:36
right now my wife and my kids are asleep
00:39
I’m about to head to bed
00:41
I still got kind of a stuffy nose hiya
00:43
my Monday my my cold went away and then
00:46
Todd and Ryan and Karen and Nick and
00:49
everybody bunch of people flew in town
00:51
this week to do big hackathon and
00:52
working on some new updates and click
00:55
funnels to click funnels action XMD and
00:57
a bunch of just insane cool things we’ll
00:59
be showing it for lacking live and we
01:01
basically pulled two all-nighters in a
01:02
row and lo and behold Michael came back
01:05
so now we have official proof that sleep
01:07
does correlate to if you’re gonna get
01:09
sick or not so yeah he’s just sleeping
01:11
robbed it’s it’s not actually what home
01:13
early it’s a little after 10:00 so let
01:15
me get some sleep tonight which I’m
01:16
excited for but wanted to share a quick
01:19
message with you guys that thought was
01:20
really cool I was kind of just catching
01:22
up with my boxers of my inner circle
01:23
members and and answering them and I had
01:26
a really cool conversation tonight sue
01:28
boxer with one minor circle members
01:29
these clickfunnels member to combo club
01:31
winner and inner circle members named
01:33
akbar she clawed you guys may know him
01:35
he’s very prominent in our community and
01:37
it was a really cool conversation and
01:39
I’m not gonna share the whole thing
01:40
because you know first off just
01:43
confidentiality with my clients second
01:45
off it doesn’t matter
01:47
kind of the end result of what we talked
01:49
about and it being really cool and I
01:50
thought it it would spend a little bit
01:52
sharing with all of you guys I think
01:53
it’s important so what Akbar he was
01:57
talking he was just basically talking
01:58
about you know business owners who and
02:02
entrepreneurs have success and then a
02:04
lot of times they they stop being humble
02:07
and there’s a concept there’s concept
02:11
called the the pride cycle so those who
02:14
you know what’s the seminary like I did
02:16
there’s a concept called pride cycle
02:18
instead of pride cycle works cab so
02:20
first is you are humble right and you’re
02:23
eager to learn and try to grow whatever
02:25
I did you because of that because you’re
02:27
humble you sure have a success you start
02:29
learning and growing you’re developing
02:30
and they go this this circle rise to
02:32
those who listen you can’t see my finger
02:33
but those are watching I’m making a
02:35
circle my fingers they started going up
02:36
hearing success I start learning you
02:38
more to get things happen and also you
02:41
get to the very top and boom you’re
02:42
having success and then what happens was
02:44
I have a success we start drinking our
02:46
own kool-aid we start become prideful
02:47
which I think in man I am amazing and
02:50
what happens at the top of that then
02:51
this is the backside of the pride cycle
02:55
where then the Lord or whoever it is
02:58
humbles you and basically you become
03:02
humble in to the point you end back in
03:04
the very bottom and you cycled and then
03:06
hopefully your humphs officially humble
03:08
where you can learn and grow and then
03:09
you start this process up again and you
03:11
go up and then you top the cycle and
03:13
then usually people top become prideful
03:14
and then they crashing this is pride
03:16
cycle right and this is happening around
03:18
all day long is it happening in since
03:20
the beginning of time you can see in
03:23
political leaders religious leaders you
03:24
can see it and people humans author like
03:27
any anyone in your own life you’ve seen
03:28
I guarantee you’ve seen it if you step
03:30
back and look at your own life you see
03:31
the pride cycle and and it’s it’s it’s a
03:35
true thing that’s happening right and so
03:39
we were talking about it’s like you know
03:41
I need people a lot of times to ask me
03:42
like we’re all so how come you know how
03:44
do you stay humble things happening I
03:45
was like because I’m scared the pride
03:47
cycle I’ve gone on the full loop and the
03:50
bottoms not very much fun so I’m trying
03:52
to figure out like how do I stay up here
03:53
and the thing that I know is that when
03:55
you’re prideful you have to crash if you
03:58
believe scripture you know says the Lord
04:01
will have our humble people either you
04:03
will be humble or he will humble you
04:04
somebody okay I’m gonna be humble
04:06
because I don’t want to be humble that’s
04:08
horrible and essentially I was next
04:12
thing I kind of told Akbar was about my
04:13
friend I was in Mexico on this marketing
04:15
thing and I was talking to this guy I
04:18
became a friend later he’s super wealthy
04:19
you know
04:20
buys and sells businesses and makes you
04:23
know ton of money and was interesting as
04:25
we were talking he wanted to hear my
04:27
story so of course his most
04:28
entrepreneurs do I tell my highlight
04:29
reel how cool I am and he’s like oh and
04:31
not impressed I’m like huh and he asked
04:33
he’s like he’s like so he’s always just
04:35
had success and that’s like uh I kind of
04:38
told my mic well twice I pretty much
04:40
bankrupted my companies and and and he
04:45
said well tell me that story that story
04:46
sounds more interesting so I kind of
04:47
tell this story and and he’s like good
04:50
good what do you mean good that’s not
04:52
good and he’s like no he’s like you
04:54
cycled he said I’ll never work with
04:56
entrepreneur has a cycle at least once
04:57
and so he cycled he said you built the
05:00
company you’ve crashed it’s like if you
05:01
have a cycle is like you’re still gonna
05:02
drink your own kool-aid read your own
05:04
bio and believe it and he’s like it’s
05:05
not gonna be good
05:06
and I was like oh how cool is that first
05:08
off cycling sounds way cooler than
05:09
failing but second off I was just like
05:11
how interesting it’s a pride cycle right
05:13
he would all think he only works in his
05:14
at least cycled once because they’re
05:16
sufficiently humble or they listen to
05:18
advice they’re gonna they’re gonna grow
05:19
and so Akbar and I were kind of talking
05:21
about this and then his message back was
05:23
like well he’s like I’ve been down the
05:25
bottoms like but I’ve gotten this power
05:26
kind of top he’s like I don’t I don’t
05:28
want that to be part of my story I don’t
05:29
want the crashing part of my story like
05:31
what do I do and so I just want to show
05:33
this piece of ice cuz this is time I
05:35
told him and I think that it’s important
05:38
for all of us to think about so what I
05:41
told him I said well first off Formica
05:43
business like basically I learned is
05:45
like yes he’s like is you know is about
05:48
diversification is that the key that’s
05:49
like well kind of like I believe in
05:51
diversification in in some things but
05:53
not your business I think everyone
05:55
should go like whatever you want what if
05:56
your business is gonna be like you
05:57
should go all it like you should
05:58
diversify your business I think having
06:00
multiple businesses is the fastest way
06:01
to destroy your business I know that
06:03
from personal experience from a decade
06:05
of it so this is not me just
06:06
philosophizing this is me doing a lot of
06:08
businesses and none of them could grow
06:11
having a sole focus you’re not
06:13
diversifying your businesses you’re
06:15
diversifying
06:16
the pieces around your business like
06:17
where are the singular failure points
06:19
for me my first time or the second
06:21
biggest big business crash was I was
06:24
running a one-person account and that
06:26
was it it’s like oh and so it was like
06:28
diversification of merchant accounts to
06:29
protect myself so if this goes out this
06:31
goes out like I have protection right
06:32
that was number one in like two
06:34
participation of traffic sources like
06:36
yesterday yesterday’s podcast I talked
06:38
about the Facebook slap that’s coming
06:40
it’s like if if all your eggs are the
06:42
Zuckerberg basket like you could be in
06:43
trouble
06:44
idle surreal that all their eggs were
06:45
Google’s basket was PPC and PPC shifted
06:48
businesses gone when with SEO and SEO
06:51
shifted businesses gone like
06:52
diversifying your traffic source like et
06:54
make sure you get in traffic’s released
06:55
to sources if you have a sales person
06:57
these two sells as if you got a
06:58
programmer at least two program like
07:00
diversification inside the business to
07:03
protect it but not a diversification of
07:04
your business like you shouldn’t be
07:05
doing five different businesses that’s
07:07
the opposite of good that’s number one
07:10
and then number two is trying to remain
07:13
humble and it’s hard sometimes right
07:14
like it’s like I need to keep myself
07:16
sufficiently humble because if not I’m
07:19
gonna be humbled so it’s like what does
07:20
that mean well for maybe it’s praying to
07:21
God I means not being a jerk means
07:23
remembering that it’s not me like it’s
07:25
an amazing team of people remembering
07:27
that the only reason right I’ve been
07:29
given these gifts and these blessings is
07:30
because there’s a purpose for it I’m
07:32
trying to help other people if I lose
07:33
sight of those things and my head can
07:36
grow fast and I understand like I have a
07:37
fat head anyway I can’t wear hats this
07:39
is actually a true story I can’t wear
07:40
hats cuz I have a fat this is my
07:42
circumference in my head is enormous
07:44
I’ve tried my whole life to wear hats
07:45
and I can’t you’ll never see me in hat
07:47
ever because my head so fat so my head
07:49
will continue to grow and swell that’s
07:51
like number two is like just being aware
07:53
of it being aware of where you are this
07:55
pride cycle like if you were
07:56
sufficiently humble that’s that’s good
07:59
Mike stay there and then as you start a
08:00
successful cuz it’s hard number two
08:05
thing was I look at all the people that
08:08
I know that have over the last 50 years
08:11
of doing this and I’ve seen people go
08:12
through the cycle the ones that don’t
08:14
make it back up are the ones who are too
08:16
prideful to learn blows my mind between
08:20
Christmastime and now I’ve had three
08:21
close friends who have had days
08:24
businesses who have crashed who couldn’t
08:26
be saying here Russell I see you’re
08:27
doing is there any way I could come to
08:29
your office and shadow you just see what
08:30
you do so I can understand so I can get
08:32
my business back up and all of our close
08:34
friends and it’s like yeah I would I
08:35
would definitely be game for that but
08:37
first you gotta read my two books read
08:38
x-force secret and dot-com secrets cuz
08:40
like that’s like that’s the foundation
08:42
read those and then let me know and then
08:43
you can come in so I told them that
08:45
of them have read the books and then
08:46
will come they won’t learn I’m like are
08:48
you kidding me like I feel like I think
08:51
at this time in my life like I’m the top
08:52
of my game I think give this to me my
08:56
head starts whoa I don’t think there’s a
08:57
lot of people who who understand
08:59
marketing better than me at this point
09:02
marketing and sales like it not because
09:04
of a big ego but just like like I’ve
09:05
dedicated a decade and a half of this
09:08
right and like at a high level like
09:10
super intense super immersion super
09:12
Reich not just theory of a testing
09:13
testing like I don’t think there’s many
09:15
people have warned that but I also think
09:16
more people to study more than me I
09:18
still study because I want to stay
09:20
sufficiently humble like I’m always
09:22
learning like I in mastermind groups I
09:24
pay other people for coaching I have
09:25
multiple coaches happening all the time
09:27
on my phone if I was to show you my
09:28
iBooks account I have I would say
09:32
conservatively at this point probably
09:34
three hundred fifty to four hundred
09:35
thousand dollars in courses on my phone
09:37
that I listen to every single day old
09:39
school stuff new stuff I’m always trying
09:41
to learn because I because I don’t want
09:43
the market to shift and be be left
09:45
behind I need to be sufficiently humble
09:47
so I can continue to learn so I can see
09:48
what’s happening me awake where of the
09:50
trends be aware of the Evergreen things
09:52
that are never gonna shift and just like
09:53
I’m always learning partially for me
09:55
also I heard rich schefren say this one
09:57
time he’s like I get paid to think for a
09:58
lot of people and he’s like that’s right
10:01
to learn and study because like then I
10:02
share with other people and I’m thinking
10:03
for other people I feel like I feel an
10:05
obligation that - like I have a lot of
10:06
people following me listening to me and
10:08
like I need to consume and learn and
10:10
keep on top of the game so I continue to
10:11
give back because I get paid from
10:14
everyone from my tribe - to contribute
10:17
back that’s number two and then the
10:19
third thing is sometimes we need to
10:24
disciple and some that’s not always
10:26
because you’re prideful some is just
10:27
you’re going the wrong direction now
10:29
look at I look at my business over the
10:32
last 15 years like I was running in a
10:34
direction and I thought I was right at
10:36
the time and maybe it was right time
10:37
like I learned a lot of things and a lot
10:38
of people and we serve people as best we
10:40
do at the time and then everything
10:43
crashed and because that thing shifted
10:46
and then I started running this
10:48
direction running already the best I
10:49
could best I understood I made a lot of
10:51
mistakes but then amazing people I
10:53
learned I learned and learned
10:54
build this thing up and then it crashed
10:55
again and then I shifted and I look at
10:57
during those times
10:59
during the crashes I was just like
11:00
devastating I thought I was doing the
11:02
right thing I thought I was you know I
11:04
thought I was doing what I was supposed
11:05
to be doing but it didn’t work so
11:07
apparently something was wrong and a lot
11:08
of times with me it’s not because you’re
11:10
something wrong maybe it’s that God
11:11
needed you over here but you’re running
11:13
this direction so he had like to force
11:15
this thing so you’d be humble enough to
11:17
listen to move and then BOOM well how
11:19
about left listen to be able to move
11:20
again and you know I look at my life now
11:23
I look at the path I look at you know
11:26
the people that that I met because of
11:29
these these things that I would have met
11:30
otherwise that if they’ll clickfunnels
11:32
like I did I met Todd because of a crash
11:34
here I met Dave because of this time at
11:36
brendham at gentlemen only field my team
11:38
Ryan like all these amazing and I mean
11:41
there’s some real in team and I could go
11:43
on for hours but those people were I can
11:45
picked up each of those turning these
11:46
these journeys use up some these downs
11:48
that kada part of our team that made the
11:50
foundation we needed to be able to build
11:52
clickfunnels and look at now my life
11:53
like man can you think they closed those
11:56
things were necessary so sometimes you
11:59
know you could be doing everything right
12:00
but you you just have to trust God God
12:02
may need your business to crash for him
12:04
to get you to where he needs you at and
12:06
it’s just beautiful that and like okay
12:08
in fact I was talking to Taylor it was
12:10
the other day some of the other day
12:12
about that in my in my own life I was
12:15
just like you know clickfunnels is
12:17
awesome I love it I believes my mission
12:19
but maybe there’s maybe like this might
12:22
be not be the end mission maybe there’s
12:23
something I suppose you over here and
12:25
maybe like what does that mean like I
12:28
don’t know yeah I just need to pay
12:29
attention I try to be sufficiently
12:31
humble so like when it comes it’s like
12:32
hey I need maybe maybe the business
12:34
crashes maybe I need to sell the
12:35
business maybe I need to keep it forever
12:37
I don’t know but trying to like be
12:39
humble enough to listen so that we know
12:41
it what’s the plan where we’re trying to
12:43
go so kind of stuffy back and putting
12:45
our faith in God and saying look I’ll go
12:47
where you want me to go I’ll do we need
12:48
to do if you need this to end that’s
12:50
okay
12:51
and what am i learn from this more I can
12:53
go from here so I know I hope that helps
12:56
somebody out there who’s listening
12:59
because it’s uh it’s it’s pretty cool
13:02
pretty special so there you go there’s
13:05
the pride cycle this is uh seminary
13:08
early morning seminary I had to go to no
13:10
more seminary seminary 101
13:12
but that’s that’s what happens and so
13:13
for you guys to understand that I can’t
13:15
where you at your this pride cycle are
13:17
you at the bottom of you are you humble
13:18
so awesome like cherish that study
13:21
learned grow like stay humble and then
13:24
start coming up to towards the top stay
13:27
humble because that crash is never fun
13:31
but if you do crash understand there’s a
13:33
purpose for it so hope helps you guys
13:35
appreciate you all have an amazing night
13:37
I’m gonna get to bed get a couple hours
13:39
sleep before the morning waits few hours
13:42
so much fun alright look like you see
13:44
but want more marketing secrets if so
13:48
then go get your copies of my two
13:49
best-selling books book number one is
13:51
called experts secrets and you get a
13:53
free copy at expert seekers calm and
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book number two is called dot-com
13:57
secrets and you get your free copy at
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dot-com secrets calm inside these two
14:01
books you’ll find my top thirty five
14:03
secrets to leave use to become the
14:05
fastest-growing non VC back-sass target
14:08
company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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