The Secret To A High Converting Landing Page

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YouTube Transcript: English (auto-generated)

00:00
those who are just tuning in my name’s
00:01
Russell Brunson right now we were
00:02
answering a whole bunch of amazing
00:03
questions about how to grow your
00:04
company’s internet marketing personal
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development all sorts of stuff and right
00:08
now the question for today is landing
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page secrets I’m not getting any leads
00:13
what’s the secret to high converting
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landing pages so I’m gonna tell you guys
00:16
a story I’ve learned from dagen Smith
00:17
and and it’s brilliant so dagen was
00:20
telling me the story I’m not the best
00:22
doodler but I’m gonna do my best Kevin
00:23
all right
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in fact you’ve read either my books
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dot-com secrets book or expert seekers
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book I doodle everything so I mean I’m a
00:28
do to lurk that I visually see things
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but I’m not the best drawer so here we
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go so for this doodle I need a tree so
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here’s my blue tree okay so there’s a
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blue tree and from the tree there’s like
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this lake which is also blue there’s
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some fish in the lake okay
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and over in the bushes there is this
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deer that’s coming okay this is a deer
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and the deer is like I need a drink of
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water
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okay now the deer represents your
00:54
customer okay and the lake represents
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your landing page okay now I’ve seen a
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bunch of landing pages I’ve seen most of
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them okay now as the owner of
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clickfunnels
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I don’t know we have over 65,000 members
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who are in there using our software
01:09
every single day and so I see most your
01:11
landing pages kay and this was a mistake
01:13
you’re making I got a green marker now
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thank you everybody now we got a green
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tree which makes a lot better so this is
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the problem you have the cratons landing
01:19
page you’re like oh my gosh we need to
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attract all these customers so because
01:22
of that we’re doing some crazy things
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you’re sitting out here and like you’re
01:25
you’re dancing and you’re juggling and
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then you got a dude over here shooting
01:28
off fireworks it’s all exciting you know
01:29
I got come over here to our lake what
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does that deer do to your customer this
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deer over here who’s versed like meeting
01:35
you and your brand for the very first
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time ever okay they see that right oh my
01:39
gosh and it’s like a twig snapping and
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this deer runs away and is gone forever
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okay but that’s what we all do because
01:44
we’re so excited about our new customers
01:46
coming in okay now if you want to make a
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landing page work we have to understand
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is that anything you do it’s out of the
01:52
ordinary that’s crazy it’s gonna pull
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people away okay there’s two things on a
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landing page that are essential to it
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being successful all right number one
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it’s got to be simple if you look at any
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of my landing pages they’re simple
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there’s not a lot happening it’s just
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very much like okay this is what you
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want you want this free book you want
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free video here’s the
02:13
about what it’s about it’s just very
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simple and easy there’s not distracting
02:16
images and buttons and a whole bunch of
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stuff is very simple and easy the
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cleaner the better okay notice my
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landing pages notice how like simple
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they are most time when people ask me to
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do website critiques that log into their
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click phones can’t delete like 90% stuff
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on the page like okay is that feel more
02:30
simple like it’s like my customer can
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now come to the to the lake and not get
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freaked out and the number two and this
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is the key I want you understand this
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number two is curiosity curiosity is the
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king okay I have some members of my
02:44
inner circle Mike and Asia and they’re
02:46
awesome they had this webinar now I wish
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I had the stats in front right now but
02:49
had this webinar a registration page and
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it was costing my twenty three twenty
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four dollars to get somebody to register
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for the webinar and I remember looking
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at the page and the page was simple so I
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did that part right but I looked at the
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message and the headline explained
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exactly what they’re exactly was
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happening webinars like you know
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register for a webinar to find out how
03:05
to do local reviews for your for for a
03:08
company and it cost my twenty twenty one
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twenty two dollars per lead on face book
03:12
which is insane they way too much and
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like what should we do
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I thought I looked at I said I know
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exactly what the problem is the problems
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there’s no curiosity when I look at that
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pages I know exactly what’s happening in
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the webinar so because of that the
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registration rates gonna be low and the
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show operates gonna be even lower
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because I can kind of guess like oh I
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think he’s talking about blah okay
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someone looks your page and they and
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they can answer the question in their
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mind they’re not going to give you their
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contact information they’re not gonna go
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to the next step not gonna show up to
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your webinar I’m not gonna opt-in
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for your free gift or whatever that
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thing is for you you have to have
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curiosity so for them always be changed
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and said instead of saying find out how
03:43
to do local reviews was find out how to
03:45
get clients whatever instead it and by
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the way this is not by doing Facebook
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Ads it’s not by doing Google Ads it’s
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not by doing all the things that people
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might think but wouldn’t tell me it was
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anything like oh my gosh what is I need
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to find out there had so much curiosity
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they had it put in the email just they
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had to show up and as a registration we
04:02
went from like twenty one twenty two
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dollars per edge turn down to like three
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or four dollars per registrant and their
04:06
show up rate went from like fourteen
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fifteen percent like thirty percent okay
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all by increasing the curiosity so if
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you want your landing pages to get
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better you hire converting landing pages
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make them simple and add tons of
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curiosity this deer coming to the water
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is curious and what’s that water look
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like it’s gonna taste like like what’s
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the process like what’s the experience
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gonna be so that’s why they’re tiptoeing
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over just like your customers and
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make it simple you know all the flashy
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stuff around it and then make it as
04:30
curiosity basis as possible they’re
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gonna come in and they’re gonna take you
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up on your offer
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so that is my probably our number one
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landing page secret I hope that helps
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you guys when you’re creating your
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landing pages inside of clickfunnels
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because when you do it the right way
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that’s how you get tons of leads and how
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you grow your company really really fast
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thank you so much for watching every
04:48
single week we publish new secrets just
04:49
like this so make sure you subscribe so
04:50
you don’t miss any of them and I’ll see
04:52
you on the next video

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