YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
dad what’s going on i could go to jail
00:02
for that this is the time that i almost
00:04
lost it all
00:05
but like so many life stories sometimes
00:07
you gotta lose everything
00:08
before you can see what really matters
00:10
most
00:11
it was 2008-2009 when the recession
00:14
started hitting for most companies
00:15
around us
00:16
not only was the recession not hurting
00:17
us it was actually doing really well for
00:19
us and we were
00:20
thriving and having so much success hey
00:22
thanks for cc me on that patel email
00:24
claire
00:25
quick note if you don’t spell out the
00:26
urgency in your emails
00:28
the reader won’t take action it makes
00:30
sense
00:31
thanks russell uh russell
00:35
any thoughts on my latest copy russell
00:37
looking good vince
00:38
but i think we should simplify the
00:40
messaging on the sales page
00:42
typically we had 40 or 50 maybe 60 guys
00:44
who are on the phone
00:45
all the time excuse me russell russell
00:47
every credit card payment is failing
00:49
all the merchant accounts have chosen
00:51
and then literally overnight we got all
00:52
of our merchant accounts shut down
00:54
yeah just text samuel from empire their
00:56
credit cards are frozen too
00:58
everyone doing membership programs are
00:59
shut down what should we do
01:01
hi i’m calling about an account that
01:02
shut down
01:03
[Music]
01:08
are you kidding no we’re completely
01:10
legit
01:12
well i don’t understand why did you shut
01:14
us down
01:16
no but what i i told you already that we
01:18
are completely legitimate and
01:20
no i’m not i’m not raising my voice i
01:22
just
01:24
please i need if you back up for a
01:25
second what i’m trying to say
01:27
is we do have the money and those
01:29
accounts
01:30
are i know well i told you
01:34
we
01:39
they are up
01:43
i don’t know what’s going on and in that
01:44
time obviously we have these sales guys
01:46
who get paid 100
01:47
commission so when they make a sale but
01:49
they can’t run the credit card they
01:50
start panicking and thinking
01:52
they’re not going to get paid so people
01:53
just quitting not showing back up and so
01:55
everything starts kind of like crumbling
01:57
so i remember calling a meeting and
01:58
bringing all of our employees in the
01:59
room
02:00
look here’s the deal i know you guys
02:02
have been working really hard the last
02:03
two weeks
02:04
and i owe you money and i’m gonna take
02:07
care of everyone
02:08
but right now we don’t have enough money
02:12
for next week’s payroll
02:15
so what you want us working for free
02:18
russell
02:20
i’ll get the heck out of here i’m worth
02:21
more than that
02:25
guys
02:29
during this time i remember each day was
02:31
like there’s more bad news and more
02:33
problems
02:33
it just gets heavier and heavier and i
02:35
remember specifically one day laying in
02:37
bed
02:37
wishing that i had a boss so that they
02:40
could fire me
02:41
like i wanted out of it so bad
02:46
i’m not going in today i can’t face them
02:50
again
02:51
what do you mean you have to
02:59
are you okay how do i sell my employees
03:05
again
03:07
here’s the dream here’s the vision
03:10
here’s what we’re gonna do
03:12
and then we crash and then i try to
03:15
build them up again
03:16
and we crash again how do i do that
03:18
again
03:21
how do i how do i do that again come
03:23
here
03:25
we need to pray remember she pulled me
03:27
down
03:28
and she said a prayer for me and for us
03:30
blessing me to know what to do and what
03:32
the next steps are and like to
03:34
lighten the burden so i could actually
03:35
handle it it was just like one of those
03:37
moments was just powerful it was the
03:38
first time i think i’d open up to her
03:39
and let her understand
03:41
it and i’m so grateful i did because we
03:43
try to carry all the burden ourselves
03:44
sometimes and it makes it heavy
03:48
[Music]
04:00
so there’s a meet up with a bunch of
04:02
marketers who had similar businesses
04:04
ours was happening in vegas
04:08
and he corrected me
04:12
okay we were trying to have fun to take
04:15
our mind off of our problems
04:17
and i remember i pulled my phone out to
04:18
check my emails and there’s an email
04:20
from my dad at the very top
04:24
he basically said he said hey just you
04:26
know i just got off the phone with
04:27
lindsay we’ve been going
04:28
through your books and she’s like she
04:29
finally broke down and she admitted that
04:30
she hasn’t been paying payroll taxes
04:32
and asked her why she said it’s because
04:33
we didn’t have the money for the check
04:34
and finally she broke down and she had a
04:36
whole drawer full of letters and iris
04:37
she was hiding
04:38
had penalties and fees and all sorts of
04:39
stuff it was getting worse and worse and
04:41
i said i think i think at the time it
04:42
was like it was over 250 000
04:44
we owed in payroll taxes dad what’s
04:46
going on
04:47
the severity of this not paying your
04:49
payroll taxes means they’ll find you
04:51
if you’re unable to pay your payroll
04:53
taxes they’ll throw you in jail
04:55
i could go to jail for that
04:58
okay and i was just like i remember like
05:01
seeing this room like like everything
05:02
was spinning
05:05
and i remember the next day we were
05:07
flying home it didn’t feel real
05:10
we walked into the call center where our
05:11
sales team was and the entire sales
05:13
floor was empty
05:14
which perspective typically had 40 or 50
05:17
maybe 60 guys who were on the phone
05:18
all the times and it’s completely empty
05:20
except for two people robbie and randy
05:22
hey ross
05:23
i want you to know i am so grateful for
05:25
everything you’ve done for us over the
05:26
last couple years
05:28
and uh all the guys
05:31
they’re gone man and their desks are all
05:33
cleared out
05:34
i go look out for the guys i recruited
05:36
and trained for you
05:38
and there’s another call center down the
05:39
road clancy’s and they offered us good
05:41
positions
05:43
i mean they’ve got great leads and
05:45
they’re paying the sales team
05:46
really well i got to think about them
05:48
and their families
05:51
in my head i’m like i owe 250 000 debt
05:54
to the irs or i’m going to jail
05:55
and the thing that we have to generate
05:58
cash just just
05:59
just walked out on me i wanted to stop
06:00
on the walk i wanted to give up but i
06:02
couldn’t because if i did
06:03
now i knew i’d go to jail
06:24
[Music]
06:35
[Music]
06:39
you
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