The time I almost lost everything

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YouTube Transcript: English (auto-generated)

00:00

dad what’s going on i could go to jail

00:02

for that this is the time that i almost

00:04

lost it all

00:05

but like so many life stories sometimes

00:07

you gotta lose everything

00:08

before you can see what really matters

00:10

most

00:11

it was 2008-2009 when the recession

00:14

started hitting for most companies

00:15

around us

00:16

not only was the recession not hurting

00:17

us it was actually doing really well for

00:19

us and we were

00:20

thriving and having so much success hey

00:22

thanks for cc me on that patel email

00:24

claire

00:25

quick note if you don’t spell out the

00:26

urgency in your emails

00:28

the reader won’t take action it makes

00:30

sense

00:31

thanks russell uh russell

00:35

any thoughts on my latest copy russell

00:37

looking good vince

00:38

but i think we should simplify the

00:40

messaging on the sales page

00:42

typically we had 40 or 50 maybe 60 guys

00:44

who are on the phone

00:45

all the time excuse me russell russell

00:47

every credit card payment is failing

00:49

all the merchant accounts have chosen

00:51

and then literally overnight we got all

00:52

of our merchant accounts shut down

00:54

yeah just text samuel from empire their

00:56

credit cards are frozen too

00:58

everyone doing membership programs are

00:59

shut down what should we do

01:01

hi i’m calling about an account that

01:02

shut down

01:03

[Music]

01:08

are you kidding no we’re completely

01:10

legit

01:12

well i don’t understand why did you shut

01:14

us down

01:16

no but what i i told you already that we

01:18

are completely legitimate and

01:20

no i’m not i’m not raising my voice i

01:22

just

01:24

please i need if you back up for a

01:25

second what i’m trying to say

01:27

is we do have the money and those

01:29

accounts

01:30

are i know well i told you

01:34

we

01:39

they are up

01:43

i don’t know what’s going on and in that

01:44

time obviously we have these sales guys

01:46

who get paid 100

01:47

commission so when they make a sale but

01:49

they can’t run the credit card they

01:50

start panicking and thinking

01:52

they’re not going to get paid so people

01:53

just quitting not showing back up and so

01:55

everything starts kind of like crumbling

01:57

so i remember calling a meeting and

01:58

bringing all of our employees in the

01:59

room

02:00

look here’s the deal i know you guys

02:02

have been working really hard the last

02:03

two weeks

02:04

and i owe you money and i’m gonna take

02:07

care of everyone

02:08

but right now we don’t have enough money

02:12

for next week’s payroll

02:15

so what you want us working for free

02:18

russell

02:20

i’ll get the heck out of here i’m worth

02:21

more than that

02:25

guys

02:29

during this time i remember each day was

02:31

like there’s more bad news and more

02:33

problems

02:33

it just gets heavier and heavier and i

02:35

remember specifically one day laying in

02:37

bed

02:37

wishing that i had a boss so that they

02:40

could fire me

02:41

like i wanted out of it so bad

02:46

i’m not going in today i can’t face them

02:50

again

02:51

what do you mean you have to

02:59

are you okay how do i sell my employees

03:05

again

03:07

here’s the dream here’s the vision

03:10

here’s what we’re gonna do

03:12

and then we crash and then i try to

03:15

build them up again

03:16

and we crash again how do i do that

03:18

again

03:21

how do i how do i do that again come

03:23

here

03:25

we need to pray remember she pulled me

03:27

down

03:28

and she said a prayer for me and for us

03:30

blessing me to know what to do and what

03:32

the next steps are and like to

03:34

lighten the burden so i could actually

03:35

handle it it was just like one of those

03:37

moments was just powerful it was the

03:38

first time i think i’d open up to her

03:39

and let her understand

03:41

it and i’m so grateful i did because we

03:43

try to carry all the burden ourselves

03:44

sometimes and it makes it heavy

03:48

[Music]

04:00

so there’s a meet up with a bunch of

04:02

marketers who had similar businesses

04:04

ours was happening in vegas

04:08

and he corrected me

04:12

okay we were trying to have fun to take

04:15

our mind off of our problems

04:17

and i remember i pulled my phone out to

04:18

check my emails and there’s an email

04:20

from my dad at the very top

04:24

he basically said he said hey just you

04:26

know i just got off the phone with

04:27

lindsay we’ve been going

04:28

through your books and she’s like she

04:29

finally broke down and she admitted that

04:30

she hasn’t been paying payroll taxes

04:32

and asked her why she said it’s because

04:33

we didn’t have the money for the check

04:34

and finally she broke down and she had a

04:36

whole drawer full of letters and iris

04:37

she was hiding

04:38

had penalties and fees and all sorts of

04:39

stuff it was getting worse and worse and

04:41

i said i think i think at the time it

04:42

was like it was over 250 000

04:44

we owed in payroll taxes dad what’s

04:46

going on

04:47

the severity of this not paying your

04:49

payroll taxes means they’ll find you

04:51

if you’re unable to pay your payroll

04:53

taxes they’ll throw you in jail

04:55

i could go to jail for that

04:58

okay and i was just like i remember like

05:01

seeing this room like like everything

05:02

was spinning

05:05

and i remember the next day we were

05:07

flying home it didn’t feel real

05:10

we walked into the call center where our

05:11

sales team was and the entire sales

05:13

floor was empty

05:14

which perspective typically had 40 or 50

05:17

maybe 60 guys who were on the phone

05:18

all the times and it’s completely empty

05:20

except for two people robbie and randy

05:22

hey ross

05:23

i want you to know i am so grateful for

05:25

everything you’ve done for us over the

05:26

last couple years

05:28

and uh all the guys

05:31

they’re gone man and their desks are all

05:33

cleared out

05:34

i go look out for the guys i recruited

05:36

and trained for you

05:38

and there’s another call center down the

05:39

road clancy’s and they offered us good

05:41

positions

05:43

i mean they’ve got great leads and

05:45

they’re paying the sales team

05:46

really well i got to think about them

05:48

and their families

05:51

in my head i’m like i owe 250 000 debt

05:54

to the irs or i’m going to jail

05:55

and the thing that we have to generate

05:58

cash just just

05:59

just walked out on me i wanted to stop

06:00

on the walk i wanted to give up but i

06:02

couldn’t because if i did

06:03

now i knew i’d go to jail

06:24

[Music]

06:35

[Music]

06:39

you

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