The WEIRD way to scale your business QUICKLY!

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

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[Music]

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[Applause]

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how many guys are selling supplements or

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you’d like to sell supplements

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cool how many you guys have heard of

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dave ashbry the bullproof executive

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so he sells supplements he sells fat and

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coffee and oils and much stuff

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he actually launched a brick and mortar

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coffee shop called bulletproof dave was

00:20

smart he wrapped this entire company the

00:22

supplement company the the retail store

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everything

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in an information business right so if

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you back it up he’s got events like this

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he’s biohacking he’s got his books he’s

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got his podcast he’s got his blog right

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so he led first with building this

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community building his expertise getting

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people to think he’s an expert

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and now guess what happens every time

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dave comes out with some new magic pill

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he’s like hey here’s my new supplement

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guess what people like me do

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we don’t read anything we don’t look at

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a sales letter

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we’re just trying to find the add to

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cart button as quick as we can because

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dave said this is awesome like

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he’s interviewed like 8 billion people

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on a podcast for this huge blog like

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he’s awesome i trust him i’m in whatever

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it is very aware that

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half of you guys this is not your

01:00

business model

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but i still think that this is the key

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to you growing and scaling a business

01:05

first off if you guys do this it will

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completely simplify your sales process

01:10

a lot of businesses you guys are in

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you’re selling commodities right

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especially local business things like

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that when you follow this this process

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it makes it so the price is no longer

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relevant to the conversation if you want

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people to bind what you’re doing it’s

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more than just i’m selling this thing

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right

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it’s it’s giving them value it’s giving

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them information and and the best way to

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do that i believe is through

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is through positioning yourself as an

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expert the last one is it gives you the

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ability to generate customers for free

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i know a lot of our businesses have very

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low profit margins and so it’s hard

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because it’s hard to create a funnel

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because i can’t break even i can’t make

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a profit on these funnels

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if you leave it with an information

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funnel you can use that to break even be

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profitable and then the next thing you

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sell your real business whatever that

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thing is

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becomes pure profit people always come

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all the time and russell’s like

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i’m selling tractors my profit margin is

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three percent on a

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85 000 thing how should i do this i’m

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like well it’s hard like your profit

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margins are horrible

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it’s hard to buy facebook ads to sell 80

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000 tractor like it’s hard

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i get it and so the way we do that is we

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take a business and we wrap it

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around an expert around something like

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that and when you do that what happens

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is this info business now can stand by

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itself okay it positions you differently

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the dotcom secrets book we sold a lot of

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them right so one of the guys that

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bought the book he got it

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he read it he was like this is awesome

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and then he called our office

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like a week later and he said i want

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russell to come out to our office for

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two days and

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try my entire staff and everything in

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the book and i was like i don’t really

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want to do that

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and so randy comes like this guy wants

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to do that i’m like no i don’t want to

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do that and he’s like

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okay i’ll tell him he comes back this

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guy’s willing to pay whatever it takes

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for you to fly out for two days and

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train a staff i’m like

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like okay tell him for a hundred grand

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i’ll flatter for two days i’m like

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kind of like all right and randy comes

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back okay he’s in

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like what

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the best thing is that info business is

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is all profit

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right so i can go and i can buy facebook

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ads like my google ads i can buy lit i

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can do all these things that even if i

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don’t ever make a penny ever

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if i just break even all of a sudden i’m

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getting customers for free now i can

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send them my sales guys i can buy my

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other things i can do all sorts of other

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things this i learned some dan

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candidates whoever we spend the most

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money to acquire customer wins right

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and so if you can’t spend a crap ton of

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money to acquire customer you’re going

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to struggle you have a store that’s

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vacant all the time

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you put in these front-end funnels that

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are profitable up front now you can

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spend a lot more money to acquire a

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customer

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and now you can fill up your whole store

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and have a bunch of stuff when we

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launched click funnels

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it completely bombed it was the most

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embarrassing thing we spent like a year

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and a half we spent

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all this money time effort we’re like

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this is gonna be the greatest thing in

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the world

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our initial projections when we launched

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it was 10 000 customers in the first

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seven days

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um imagine our disappointment seven days

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later we had like a hundred

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and i was like does everyone not

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understand what we’re giving them this

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thing

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is amazing and nobody did i was like and

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we tried about three months thing after

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thing after that we could not get people

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to understand this

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they’d come there and most people know

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what a funnel was they didn’t understand

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the process or why it was even important

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it was just

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there needed some education there three

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months into launch this company we came

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back and we i wrote a webinar during

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this presentation i’m gonna cover three

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secrets so secret number one

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i’m gonna show you guys how to ethically

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steal over a million dollars worth of

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funnel hacks from your competitors

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within the first 12 months

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of launching that webinar i did over 12

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million dollars in sales and built click

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funnels from the ground up

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and the same thing with the book we put

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it out there and it helped the world to

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understand

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the crazy stuff happening in my head

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like what are the funnels and how they

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work together and what are the scripts

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we use

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and this was really what kind of began

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this this uh this transformation this

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mission for us

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is this is kind of like the playbook the

04:28

second book expert secrets

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i have some friends that have written

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like big diet books right like dave

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ashbry told me he’s like yeah most

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fitness authors they write initial book

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teaching their plan and the second book

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is the cookbook with like here’s all the

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recipes to execute that plan

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dot com secrets was like here’s the

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overall strategy here’s how funnels work

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and how

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all the all the different pieces work

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together expert secrets for me is kind

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of like a cookbook

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okay i didn’t write the book because i

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wanted to sell a book the real reason is

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that anyone who reads that book they’re

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indoctrinated my way of thinking who

04:53

here’s solo on selling information

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products becoming an expert

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[Music]

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you

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:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

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