YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
like let’s say this guy’s awesome this
00:01
guy’s awesome but this guy actually
00:03
treats customers like crap
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guess what happens to all of your shared
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[Music]
00:14
customers
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so anyone in frank kearns groups so
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apparently he told me
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and he texts me every single time he
00:26
says it everything that bad that happens
00:28
to every single marketer
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in every single business he tells them
00:31
to blame it on brunson so apparently
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there’s a hashtag blame it on brunson so
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if your ad account just shut down you
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blame not brunson if you’re not making
00:37
enough money you blame it on brunswick
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and he like laughs at it and sends me a
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link every single day every time he says
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something like that so i feel justified
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stealing his content so there you go
00:45
um no i asked him if i could share this
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with you guys
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he said yes it’s powerful this takes
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like this dream 100 concept and
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everything
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to a whole nother level okay so i’m
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gonna explain the best i can
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and what this concept is it’s called
00:59
creating your
01:00
syndicate so for you to understand the
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concept of a syndicate there’s a couple
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core foundational pieces you got to
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understand the very first thing is you
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have to
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understand one of the one of the
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problems that
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all of us have is we have this this
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misguided belief that
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our customers our customer right i’m the
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only person so we have this like
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protective barrier it’s like they’re
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just my customer right
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and so the problem like to make this
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work you understand like your customer’s
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not just your customer right
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and so you start thinking about that the
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second thing i start thinking about and
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stuff we’ve talked about earlier today
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if you look at your you look at your
01:32
customer all of our customers are going
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through this customer
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journey right and so you’re thinking
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about it’s like when somebody comes into
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my world and they’re buying funnels it’s
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usually not the first thing that they’re
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learning about right like i’m not really
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like the front end person
01:44
right so my customers coming to this
01:45
world who are they like where are the
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places this is happening who are the
01:48
people and what’s this
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what’s the structure right what’s the
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very first thing that they are
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being exposed to or introduced to right
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they might have learned how to make an
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online course maybe it’s like run a
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facebook ad like what what’s the product
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or the service or the person they bought
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from initially that brought them into
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this world
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who’s targeting and focusing on the
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beginners right okay and i look at my
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dream 100 and i thought okay
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this is the person they’re doing like
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this person is focusing on beginners
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right
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so like stephen larson for example has
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been focusing a lot more on like the
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beginner side of the market with like
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showing network marketers how to use
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funnels i’m like cool have those
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customers
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after you’ve convinced some funnels the
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greatest thing in the world over here i
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want to take them and convince them to
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shift network marketing to like changing
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the world right
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then after that then what’s the next the
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next phase who are all the people in
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this customer’s
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life journey that they’re going to be
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learning from right
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every single step before me and then
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also the steps after me okay
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and so mapping that i’m looking at who
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are the actual people that are selling
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those things and so i’m making this like
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timeline of my of my customers
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experience and i map it out
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and have all these people here right
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like we’re trying to build a syndicate
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and the way the syndicate works
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it starts right here understanding like
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we’re all serving the same customer
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right we all want this customer to have
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a great experience to succeed right but
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what if we came together
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and figure out how can we actually serve
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this person in a more holistic way
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if you understand that and realize man
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how can we serve this person the highest
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level
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let’s all come together so what happens
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you take these people you take them
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around your customer
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he said right now if you think about it
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each of these people is already
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marketing directly to these cus
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this customer anyway so we should create
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some kind of
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relationship a syndicate where we’re
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also helping each other this way
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this is how it works how do you guys
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remember watching this is probably man
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five or six years ago when
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every single month there was a launch
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with frank kern ryan dys
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jeff walker like it was this thing was
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kind of crazy right you guys remember
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this those human industry so what
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happened
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the precursor this is they did this
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thing they explained the full concept
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said look
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this is the deal mike philson you target
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the beginners right everyone needs your
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stuff so they can get into business then
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you make their first call online after
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they’ve done that
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the next thing needs to know persuasion
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so i’m persuasion guy then ryan dice is
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the traffic guy and then we’ve got
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jeff walker’s product launch account we
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have four or five people and i think
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they had six people in their syndicate
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right
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instead instead of us all this marketing
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uh um against each other and fighting
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all the stuff
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the women came together and we figured
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out a launch calendar and we said okay
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look at this this is our customer trying
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to serve them
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how about this in uh in january of the
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year
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mike philson’s focus on the beginners
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what if all of us promoted mike’s thing
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and got everybody on the same
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foundations they bought mike’s thing
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march will do the next person which is
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like okay now they’ve got a business
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started now they need
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uh they need traffic or they need their
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fun or whatever right and then
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fed march for you this and then two
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months later everyone does this and two
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months later everyone does this two
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months later
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and so throughout the calendar year
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everyone’s got a coordinated launch
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where all the biggest people in the
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market who all have the customer base
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are all focusing on serving that
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customer the first step and then the
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second step
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and the third step and the fourth step
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and the fifth step and so on and so
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forth
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okay if you watch what happened over the
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next three years after they launched the
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syndicate
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these guys literally sucked up the
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entire market those who were around in
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that time you probably never seen it
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right
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every two months there was new launch
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everybody talked about it and like you
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all you saw in the marketplace was
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everyone talking about this person’s
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launch
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and every launch they did like on the
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low end of the million high end five or
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six million dollars every single one
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okay and so if you really want to take
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this dream 100 strategies next level
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you really want to dominate all the
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conversation in the marketplace it’s
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hard to do by yourself
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right so find the partners find the
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people and then building out a syndicate
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kind of like this and now you’ve got a
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whole bunch of people they’re working
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very very close with
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to serve this customer at the highest
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level now one thing i’d be really really
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careful of
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if any of the people you pick in here
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happen to be like a bad person
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like let’s say this guy’s awesome this
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guy’s awesome she’s awesome
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but this guy actually treats customers
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like crap guess what happens to
05:28
all of your shared customers they’re
05:31
like oh my gosh this whole thing’s a
05:32
scam and that customer leaves the
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ecosystem for forever
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so i want to make sure you wear that
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because one bad apple inside of a
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syndicate can destroy your whole entire
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process
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can get people to flee your marketplace
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and can be really damaging right
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so make sure if and you decide to do
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something like this you’re picking these
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people strategically to build it out
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and that you guys is how you do the
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syndicate which is the second phase
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of the dream 100.
06:06
[Music]
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you
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