This BUSINESS lesson CHANGED MY LIFE forever

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YouTube Transcript: English (auto-generated)

00:00

so this is me at age 10 and i’m doing my

00:03

best

00:03

to try to clean this car so i could get

00:05

out and go play with my friends

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what i’m doing right now may seem a

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little bit crazy but i’m about to

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realize

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the number one business principle in my

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entire life and like many life lessons

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it all started with my dad

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what on earth are you doing son

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[Music]

00:22

hey my name is russell brunson and i

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grew up in a small town in utah

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with a mom and a dad who were really

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amazing and i also had two older

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sisters and two younger brothers and

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that was me smack dab right in the

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middle

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you know i grew up in a family where uh

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everyone had to work hard uh for what we

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wanted

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and we saw from my parents and then it

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also led down to us

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and every single day we’d work hard at

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school we worked hard at sports we were

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involved

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with and then on weekends we worked hard

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at home making sure that everything’s

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clean and

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and ready for the week oh dad just

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finished

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uh can i go i want to play uh street

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hockey with the guys on the street

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i don’t know

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if you’re proud of it you’re done um let

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me just check real quick i’ll come to

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you later

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[Music]

01:24

so this is my first introduction to the

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question that i’d end up living the rest

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of my life by

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question is are you proud of it you know

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i think my dad um

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believes that if you’re putting things

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out there into world if you’re not proud

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of it

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then what does it say about you what

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does it say about how passionate you

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actually are about what you’re doing

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well i’m proud of it

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[Music]

01:52

it’s easy to be swayed to take the easy

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way out especially when you don’t see

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the benefits

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of what’s the end result you’re looking

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for in middle school i was on the

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wrestling team and they’d have us go run

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with the varsity guys over in high

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school

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you wrestle over at the middle school

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shrimpy yeah

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then laps can be brutal for slowpokes

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like us don’t worry though i know a

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shortcut

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[Music]

02:13

so at first i would kind of go cut these

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corners with them i remember always

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feeling just

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not good about it i think that was the

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second time in my life i really

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understood the whole uh the concept of

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are you proud of it

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you want to be here all day just cut the

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corners i’m good

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suit yourself later in our wrestling

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match i saw the toll that cutting those

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corners had

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he was doing fine at the start of the

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match but about halfway through

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he just got tired was completely out of

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shape and he ended up falling hard

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now i never cut another corner again

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after that moment it just came back to

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the exact same thing

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and this principle would serve me well

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into my adulthood

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what’s the word when you’re you’re

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trying to achieve something

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but it’s like the end result of

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something you want to accomplish

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what is that a goal yes thank you honey

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why don’t you take a break i can’t

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i mean my editor has been hounding me

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for this book for months and it’s just

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not right yet i mean something feels

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wrong

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so i’ve got to keep working on it i

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think it’s good

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good good is the enemy

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of great people deserve my best i’d gone

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about 200 pages into my new book called

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expert secrets

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but the foundation wasn’t right and no

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amount of adjusting or wording or adding

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a sentence here there

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was gonna fix that

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[Music]

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no dad i’m not proud of it i knew that i

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keep fiddling with it if i didn’t do

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something drastic

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so i did something brave and possibly a

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little bit stupid

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hey guys so i know a lot of you were

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looking forward to my new book

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here it is but guys

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this is just not it and you deserve my

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best

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so

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i promise you guys hey i i know i’m

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seeing the comments and i promise you

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guys

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it’s gonna be my best work but this

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this was just not it

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[Music]

04:22

okay i spent the next eight months

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researching and writing the next edition

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of the book

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and you know what it was something i

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could be proud of it’s funny how the

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things your parents say to you when your

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kid can stick with you

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but whether it’s at work or with your

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family i always ask myself and my kids

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are you proud of it when you do your

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absolute best there’s an amount of

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satisfaction you get

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they can never come from taking the easy

04:42

way out

04:58

[Music]

05:19

you

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