This Coconut Oil Sales Funnel Gets Pretty Greasy On Funnel Friday's Ep 52

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

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Suck At Writting Copy? Let Funnel Scripts Do It For You!

YouTube Transcript: English (auto-generated)

00:01

all right we’re live what’s up Instagram

00:04

and YouTube in facebook and Monster Jam

00:09

what’s going on that’s gotta be the best

00:12

one yet I think it’s amazing is that

00:16

based on the Blues that like just a

00:18

thing I’m you know I just picked these

00:21

things up as men do and then we deal

00:24

with them once you have them what’s

00:28

going on now much better even I’m

00:31

excited I’m getting ready for turkey day

00:33

next week and you know all kinds of

00:36

stuff it’s amazing and we have an

00:38

exciting episode huh do you kill your

00:39

own turkeys do I kill my own turkeys I

00:43

can see you’re profiling are you

00:45

profiling because I live in the swamps

00:46

of Western or Eastwood somewhere in

00:48

Virginia I live know there are actually

00:51

five turkeys right around my property

00:53

that I would like to shoot but I just

00:54

don’t want to sit out there for eight

00:56

hours in the cold in the wet so I just

00:57

got me a butterball and called it a day

01:00

guys you have to pluck in all the other

01:02

weird stuff the deputy if you killed

01:03

your own it is pretty nasty plus I heard

01:06

if you chomp down on buckshot it messes

01:08

up your dental work so I’m gonna skip it

01:10

this year

01:11

hey real quick before we started I got I

01:14

got a birthday present from you in the

01:16

mail today

01:16

did you showed up what and I want to

01:19

open this Jesse this Jim said any gifts

01:22

this is how amazing today is I don’t

01:23

know I have an idea what it might be but

01:26

we said open alive you just want to see

01:28

this do you want to see it do you want

01:31

Russell to unveil it in front of you

01:34

Bale the magic all right so this right

01:36

here is a gif from Jim how long ago is

01:37

this in your hands not 48 hours was it

01:41

in my hands here in rural port Haywood

01:43

Virginia and now it’s in rural poor

01:46

Boise a port

01:49

all right like a club so this might be

01:51

anthrax I never know what year it could

01:53

be anything the big puff of white smoke

01:56

I’d I live on air pull it out slowly

02:00

Russell we have been given the offensive

02:04

side yet again you can see this you come

02:06

back to guys to see it oh it’s got his

02:09

name on the top oh I wrote a new book

02:13

copywriting seekers like Jim Edwards

02:16

[Music]

02:17

this book looks so sexy holy cow

02:20

it’s like a real book it is a real book

02:23

did you actually write it yes

02:25

is there a wizard useful in the blanks

02:27

that pops out of book you know it’s it’s

02:29

interesting you should ask that because

02:30

I think there might be a strong

02:32

correlation between that book and a tool

02:34

we’re gonna be demonstrating here in

02:35

just a minute or in front of Friday’s

02:36

well then that is fantastic Maisie now

02:40

it’s got a good forward in it well

02:41

whoever the forward is Sexy’s can all be

02:43

but um the other thing is that yes you

02:45

read this before the Ford IV book

02:47

version and this book is legitimately

02:49

made you did such a good job on it thank

02:51

you

02:51

I’m not typically a big fan of copy

02:53

ready products cuz me hard like you I

02:56

mean but yes nailed it on this and it’s

02:58

insanely cool like when do you people

03:00

know when this is gonna be something can

03:02

actually also read well that’s something

03:04

we’re gonna need to talk about because

03:05

it might be a special offer involving a

03:07

tool we’re gonna demonstrate here in

03:08

just a minute oh snap I’m surprised you

03:10

guys listening have you guys want a copy

03:12

of Jim’s new blog because I mean I mean

03:14

do you pretty um there’s only five like

03:17

that one you have in your hand

03:19

well that’s why I sent you one of those

03:21

because only five can ever be made like

03:23

that I feel insanely special right now

03:25

so they even signed it here did you see

03:28

and I wrote a little something nice note

03:29

to you and my wonderful I can’t write

03:31

handwriting that’s the greatest thank

03:35

you you’re welcome Jim you are amazing

03:38

so it’s a personal note between me and

03:39

Russell thanks for not sharing it

03:45

alright so that said now y’all know the

03:49

emotional stuff that I’m crying a little

03:51

bit

03:51

  • we um should we build some bottles

03:53

today let’s do it

03:55

alright I’m gonna switch over to our to

03:58

my screen so we can start hanging out

04:00

over there and want to talk about what

04:02

we are doing today yeah basically what

04:07

we are doing is we have and I sent you

04:09

the link but we have a customer of both

04:13

funnel scripts and clickfunnels who has

04:16

has got a actually a pretty good front

04:18

end offer he’s selling information about

04:21

coconut oil as opposed to cocoa butter

04:24

oil and

04:25

so he’s doing well on the front end but

04:28

his problem and what he needs some help

04:30

with is his one-time offers so yeah

04:35

that’s the front well that’s the first

04:37

page and so apparently this one’s this

04:41

one’s converting real well form it’s

04:43

more kind of an advertorial type format

04:45

and it’s it’s working well actually it’s

04:49

actually pretty interesting so but once

04:53

people buy it’s nothing’s really

04:55

happening after that if that makes sense

04:58

so we want focusing on today correct

05:01

so I was thinking because basically all

05:04

three of his upsells are kinda yeah

05:09

that’s the that’s the first upsell or

05:10

excuse me OTO that people see and all of

05:15

them are followed pretty much that same

05:16

formula so I think if we just solve his

05:19

problem with the first one then I think

05:21

he’ll be able to apply it to the other

05:23

ones if that makes sense

05:24

cool so I’m gonna be a huge fan of

05:27

coconut oil I’m kind of obsessed with it

05:28

so I I’m actually a cut could be a

05:31

target customer so this is really good

05:32

okay so the one the first one they see

05:36

is the one that says one sugar that

05:39

fights disease chronic conditions and

05:40

weight gain started okay it kind of

05:45

clocks officially started our 20 minute

05:47

countdown all right would wait I’m

05:50

drinking it crap too early uh okay so so

05:53

maybe the way we could approach this is

05:55

you just bought this product you like

05:57

yeah coconut oil about it yeah and then

06:01

you get to this page and you read this

06:03

and you’re like what I just bought

06:04

coconut oil what are we talking about

06:06

here I think that’s the problem

06:07

I’ll do it daily three of them shocking

06:10

so I’m reading this first and I might

06:11

pumped so I’m buying a report right at

06:13

the the first yeah oh yeah cool never

06:17

really good offer here twenty bucks

06:19

boom okay so I bought the coconut oil

06:21

secrets exposed I’m not plugging thank

06:24

you your purchase special in time offer

06:25

do not exit do download your purchase

06:27

because unless you accept you cleanse a

06:29

smile off below we should be available

06:30

after that we will all send you an email

06:32

check your spam folder if you’ll see it

06:34

once you get advice to these chronic

06:35

condition and weight gains

06:38

all right so my initial thought was bla

06:42

bla bla bla

06:43

where’s the thing I just bought yeah and

06:46

and it’s like this is too in my opinion

06:49

this is too much going on here you got

06:51

to get to it and get to it quick yeah

06:53

especially one time offers I think one

06:55

of the mistakes people make with

06:57

one-time offers is they try to like

07:00

resell like one-time offers to be just

07:03

like oh y’all saw this like yes or no

07:06

you know I mean yes in fact if you look

07:09

at any of my one-time offers I do do

07:11

long form copy because I’m kind of

07:12

obsessed long form copy but I also have

07:14

the offer really fast really high

07:16

upfront so that like up tops it’s like

07:19

here’s the thing you want to poo in this

07:21

like for the for the lot maybe emotional

07:23

people like sweet I want that I want

07:24

some sugar and everyone else wait hold

07:27

on sugars not healthy then you have the

07:28

long form to convince the logical buyers

07:30

who take longer to convince right that’s

07:33

my initial thoughts what else were you

07:35

thinking well my big thing was I think

07:37

it needs a video I think it should have

07:38

something like hey congratulations you

07:40

just made a great decision on buying the

07:42

coconut oil secrets because you’re gonna

07:44

get this benefit this benefit in this

07:45

benefit now I want to talk to you about

07:47

sugar most people think sugar is

07:49

absolutely terrible for you but the

07:51

truth is there are a couple different

07:52

types of sugar there’s good sugar and

07:54

there’s bad sugar good sugar helps you

07:56

to do this this this and this and what

07:58

I’d like to do now is give you the same

07:59

information about sugar that we were

08:01

able to or make available to you the

08:02

same information we made about are the

08:04

same secrets that we made about coconut

08:07

oil now I want to talk about sugar and

08:08

you say sugar secrets exposed it sounds

08:12

like anime and awful um sounds like a

08:14

men’s club but um it’s cause you see oh

08:18

hey you know anyway so I mean that’s

08:23

that’s really what you need is because

08:25

these if the price points are so low

08:27

here this these are all knee-jerk

08:28

reaction dis purchases not something and

08:31

I think the headline sucks too but do

08:35

you really I think one the reason why a

08:37

lot of marketers especially like funnel

08:38

marketers get a bad rep is and I see

08:40

this all-time it drives me crazy it’s

08:42

like I’m gonna buy the first thing and

08:44

then it’s like the upsell you’re not

08:46

acknowledging did they did this thing

08:47

and so I also like wait I thought I just

08:49

bought something why am I being sold

08:50

again it’s like it’s weird

08:51

disconnect where you have to come here

08:53

to frame it white where they’re like

08:54

okay to do the right thing it’s like

08:56

overweight you don’t like you don’t want

08:59

to like close down the buying loop and

09:01

same time you don’t want people to think

09:01

like we died spy I’m so confused like I

09:03

thought I just my mom would be confused

09:05

here you know it says like thank you for

09:07

your order to silly confuse the like I

09:09

thought I gave him money why I’m thank

09:11

ya I’m not I’m not getting what I

09:13

thought I was supposed to get and the

09:15

other thing I see people do is make an

09:16

appeal people feel stupid for having

09:18

bought what they just bought because now

09:20

oh and by the way if you really want to

09:22

succeed with this you’re also gonna need

09:23

this

09:24

what wait a minute what you know exactly

09:27

sure what’s the next logical thing they

09:30

need not like I was kind of like twist

09:33

the knife on the first offer right well

09:35

let’s let’s see real quick maybe with

09:39

his other maybe he’s got the wrong thing

09:41

as the next offer okay the second offer

09:44

I didn’t even know what that was and

09:47

this doesn’t even like thank you for

09:49

lassen either so it’s like I know you

09:52

probably see breaks out the Evo’s I’m

09:54

not giving you yet it’s screwed right

09:57

yeah and see the last one the headline

10:00

is wait discover one more secret

10:01

superfood you need to learn the truth

10:03

about and it’s a dirty secret at that

10:05

again people are looking for a with the

10:10

coconut oil thing it’s like this here’s

10:12

this one thing that I can do a whole

10:13

bunch of stuff with so tomb in my mind

10:16

missed from the buyer standpoint it

10:20

follows it’s like hey here’s this one

10:22

superfood let me tell you about another

10:24

superfood that works with this one and

10:26

also has all these other benefits so

10:29

it’s like oh there’s just one thing and

10:30

there’s just one other thing that makes

10:32

more sense for me to be hearing about

10:34

that for sure um but I know what this

10:37

drink two tables two tablespoons to this

10:39

dirty mother before bed to help regulate

10:41

blood sugar I bet you I know what it is

10:42

it’s apple cider

10:43

yeah it’s apple cider vinegar you ever

10:46

drink outside of vinegar yeah it’s bad

10:48

yeah I like one time I was like sweet

10:51

and there are some of the apple cider

10:52

pills I’m like screw that I’m contree

10:54

crepe the bottle I start drinking from

10:55

the bottle in her so bad yeah here yeah

11:00

so hopefully this guy selling pills the

11:02

straight-up stuff is like now he’s

11:04

selling you recipes on

11:05

how to make it not taste like you’re

11:07

drinking out of it then you know I used

11:08

any well stop those outside of here my

11:12

salads and I don’t mind it where’s this

11:13

stray shot in it like painful so that’s

11:16

good okay so yeah we’re gonna coconut

11:19

oil - honey - what’s this one tons of

11:22

recipes on every man - out cider vinegar

11:28

I think we should go coconut oil to the

11:30

apple cider vinegar to the honey to the

11:34

tons of recipes

11:35

yeah the recipe says make a better catch

11:37

I was like a 1 they cool right that or

11:41

maybe there’s too many ups doesn’t sing

11:42

to you and there’s a there’s a lot yeah

11:44

I mean the other thing that you could do

11:46

would be to do the do the apple cider

11:51

vinegar one as an order bump right there

11:53

on the front page it’s like hey there’s

11:56

one other super food you really need to

11:57

know about I don’t have a tenant you

11:58

know it’s it’s it’s and there’s and it

12:02

sucks and it tastes like a dirty sock

12:03

but we can make it taste awesome

12:06

that kind of a thing so what do you want

12:08

to do isn’t that an order form up now

12:09

yeah the reason why December knows like

12:12

the reason why I started doing order

12:13

form bumps is because I want to sell as

12:15

many things as possible in my cart

12:16

because increase how much money I make

12:18

for every person comes in but the same

12:19

time I don’t want to annoy my customers

12:21

because then they’ll never buy things in

12:23

a future you destroy life and value if

12:24

not careful so the word for bump gave us

12:26

the ability to add an entire episode out

12:28

have to be like have another page and so

12:30

it shrinks the funnel but keeps the

12:32

offers so you you know so it’s like I

12:34

would definitely wanted me to make it

12:36

make it the the thing okay I almost feel

12:40

like I mean part of me is like all these

12:42

recipes are cool but the same time is

12:45

like almost overwhelming I’m like

12:47

there’s like 4,000 recipes now it’s

12:51

almost like we put that as an order form

12:52

bump so it’s like char like like hey how

12:54

would you like to have an extra whatever

12:56

these numbers added up equals be make

12:57

100 200 222 other healing recipes

13:01

that’ll it’ll work with this coconut oil

13:03

you know that might be a faster like

13:04

impulse buy where’s

13:06

we look at it from a long-form it’s just

13:08

like we’re at right here it’s just like

13:09

oh my gosh like that’s I’m gonna

13:11

paralyze eBooks out that’s a lot of

13:12

ebooks print you know

13:14

it looks good but like the actual like

13:17

overwhelm of seem United State

13:19

I don’t know how to do that yeah those

13:22

are nice singular thing like you don’t

13:24

want this thing this thing or this thing

13:26

you know yeah and I and I don’t like the

13:29

fact that it’s a 200 is the he just

13:32

gives a round number it’s like we want

13:34

to know the actual number which I’m

13:35

gonna tell you in just a sec yeah and

13:37

I’m up yeah

13:40

Gillis I’m while you doing I’m gonna

13:42

grab the whiteboard and dude a lot how I

13:43

would reframe this funnel so do that and

13:45

we can share some two hundred and eighty

13:49

three recipes that’s like much better

13:51

than two hundred oh yeah all right I’m

13:54

gonna drop my desk now a little bit did

14:02

you know Jim that standing or sitting is

14:04

the new smoking

14:05

so this he did I tried to smoke my chair

14:07

and it tasted like plastic told him you

14:16

want purple nobody listens to me

14:18

I’ve tried to find purple oh okay so I’m

14:23

gonna dump me blue I got a blue okay

14:26

alright so we’re guys like it low nuts

14:30

you can see like all right hey so here

14:32

we got our coconut oil secret to bill

14:35

the price adds we got to keep down to

14:40

talk us back here Shh all right so we

14:44

got what was in 1985 95 I would throw

14:47

order form up here of the honey nut

14:49

recipes was a Jim 280 383 amazing

14:53

recipes to help you do everything from

14:55

anti-aging to fighting cancer

14:57

parentheses or you know IRA asterik

14:59

these statements have not been evaluated

15:00

by the FTC are they FDA or my mother all

15:05

right so that’s like that takes two

15:06

offers into one super page all right now

15:08

we go page number two you think you like

15:11

sugar better apple cider better I still

15:14

think the apple cider things better

15:15

because it’s like the superfood angle

15:18

you know it’s this one thing yeah and

15:22

and the sugar thingy I just am not

15:24

getting it but I do is I could have a

15:27

video here

15:28

I call the action right here and then

15:29

long-form copy and then have your second

15:31

call to action here right yeah the

15:33

impulse buyers logical buyer Coulter

15:35

covered right ere now we do the honey

15:37

sugar one right right and then when I

15:39

would do the last one would be the honey

15:42

sugar one and again the angle that I

15:45

would use when I did the video would be

15:46

you know I don’t be really honest with

15:47

you the apple cider vinegar is awesome

15:50

in those recipes are really cool but the

15:52

only what makes that go from one of

15:54

those things you have to do to something

15:55

you enjoy doing is using this one sugar

15:58

it’s called all-natural hunt you see

16:00

what I mean that’s a cool flow right

16:01

there it’s like oh yeah I don’t want to

16:03

taste like crap wanna taste awesome

16:04

let’s get some money awesome honey I

16:07

think that’s awesome

16:08

okay so coffee side which was part of it

16:11

you want to work on you want to do the

16:13

you want to do the order bump yeah okay

16:17

so using the power of funnel scripts 3.0

16:22

we’re going to create the order bump so

16:24

Ganga what we’re copied script I mean

16:27

too exciting what you learn today that

16:31

we have an order form bump script I knew

16:33

that because I was trying to write in

16:37

order for bump copy oh well you should

16:39

just call me used to call me and ask me

16:41

hey do we have something for this why

16:42

yes we do Oh guilty now I got my copy

16:47

for me so what are you sure what are we

16:49

on what is this called this doesn’t have

16:54

a name like all of it together we need

16:56

like a recipe - cool name for it eating

17:03

for the healthy life the complete

17:04

natural health recipe collection no rain

17:12

boosting cancer-fighting diabetic

17:14

reversing immune system strengthening

17:16

super food recipes that’s a long phrase

17:19

dude I just grabbed my head I’m like

17:21

that was amazing watch the replay dude

17:23

alright so I just read the names of the

17:27

ebooks the anti-aging brain boosting

17:30

cancer fighting diabetes reverse the

17:31

immune system strengthening super food

17:33

recipes anti-aging brain brain food

17:41

brain-boosting rainbows thing I’m sorry

17:43

I’m senior moment brain basting cancer

17:50

fighting cancer fighting not a vet not

17:53

evaluated by the FDA yeah definitely

17:58

versing yeah unintended not intended to

18:02

cure treat any disease yeah

18:05

immune system strengthening there’s a

18:09

lot of benefits okay super food recipes

18:17

[Music]

18:20

des bois that’s peace that’s peace are

18:23

awesome

18:27

okay um and so this is a this is

18:33

basically a recipe book collection 203 C

18:36

280 23 recipes on that a 30 recipe

18:40

collection okay and payoff he had it in

18:50

the thing eating for a healthy life go

18:54

through life my god I can’t spell all

19:00

right all they need to do is just follow

19:05

the simple recipes yeah these simple

19:10

recipes everyone cars bravely from over

19:12

a million subscribers is this well if I

19:13

can’t eat that then what can we eat you

19:16

can’t eat what’s something they want to

19:18

avoid without having to eat the same

19:20

boring stuff day after day he’s the crap

19:22

or you know like that’s like yeah his

19:24

house was they go sneaks horrible same

19:27

boring stuff it tastes like crap day

19:29

after day we’re so into Russell and Jim

19:32

oh I could yeah I don’t need stuff to

19:34

taste like crap makes me thinking that

19:36

polian dynamite when grandma left that

19:39

that casserole out for him and Kip or on

19:46

a happy gilmore he’s like a piece of

19:48

crap like you for breakfast

19:52

and how much is it 15 no this is more

19:56

$29.99 okay so we’re gonna give it to

19:59

$29.99 or are we gonna look lowers price

20:02

19 bucks extra right now yeah 19 okay

20:07

that’s less than a penny per recipe try

20:10

more than that but yes give me the

20:13

anti-aging brain boosting cancer

20:15

fighting diabetes reversing immune

20:16

system strengthening super food recipes

20:18

  • dude that’s actually good

20:20

  • so I’m gonna send you these in pieces

20:22

so you can build it well here’s the

20:24

little here’s the little let me get all

20:27

technical and stuff there’s the green

20:28

part Russell here here comes the red

20:31

part I’m gonna shoot you the red part

20:38

one common law for only $19 all right

20:41

now where’s our blurb once a new I want

20:48

the 283 recipe collection we use for

20:51

eating a healthy eat it used to eat for

20:54

a healthy life it’s proven to work and

20:56

all you have to do is follow these

20:57

simple recipes I’m gonna change it from

20:58

eating to eat we’re almost done unless

21:04

you order forms that clickfunnels we

21:06

just keep on over deliver it and only

21:07

deliver it and there’s like all these

21:09

amazing new order forms that are

21:10

insanely amazing like order for my candy

21:16

thank you Jake in your team of amazing

21:18

designers I’m gonna I’m gonna edit this

21:20

one little bit real quick cuz it’s it

21:24

reads but it doubles up on the thing

21:27

once the 283 recipe collection you use

21:29

to eat four out there lifestyle it’s

21:30

proven work and I have to do is follow

21:31

these simple stress appease and you’ll

21:32

be you’ll be what’s another you’ll be

21:40

more amazing and you’ll enjoy amazing

21:47

benefits oh yeah it sounds the word for

21:50

me I’m plugging in the order form bumps

21:51

those you haven’t done before you click

21:52

a button here yeah click on that thing

21:56

pops in there this order for bump

21:58

traditionally should pay sucker burgers

22:00

bills I just as well we’re that’s why we

22:01

have them

22:02

covers the cost of advertising typically

22:04

and then everything else is pure

22:05

unadulterated profit you could spend on

22:07

things like a we masks the gym happened

22:12

earlier today all right and then here is

22:14

the little button text those of you

22:17

paying attention huh it’s the blue part

22:20

do you send me on Facebook yeah yeah I

22:24

sent you all parts on Facebook oh crap I

22:26

sent it to the wrong person some other

22:28

dude texted me while you messaged me the

22:32

other rustlers got him and now some

22:34

other dude he’s like what are you doing

22:35

dude mm-hmm you think I’m so confused

22:38

right now

22:42

sorry yeah that was bad in back here

22:48

okay so I click over for a bug to edit

22:50

the copy you click on this here pops out

22:51

the side all right sending it to you in

22:54

reverse order now sorry no worries so

22:57

that okay one-time offer

23:01

Oh 19 bucks it look at that looking so

23:14

good I’d take that I’d buy that for a

23:17

dollar do you know word it should it

23:29

should basically be um you know yes give

23:32

me the anti-aging brain boosting cancer

23:33

fighting diabetes reversing mean system

23:35

strengthening superfood recipes to

23:36

one-time offer only $19 want the 283

23:40

recipe collection we used to eat for

23:41

healthy lifestyle it’s proven to work

23:43

and all you have to do is follow these

23:44

simple recipes and enjoy the amazing

23:45

benefits click yes to add this you order

23:47

now just for 19 bucks offers not

23:49

available anywhere else any other time

23:52

complete you order now that I mean we do

23:59

the hard part like writing it for you

24:01

it’s the copy and pasting that I can’t

24:03

handle obviously and sorry I think I got

24:09

that right if not we could give you

24:11

later boom check that out yes one-time

24:13

offer right now

24:14

$19.00 I’m making 1989 thank you rude to

24:18

me okay oh nice yeah that was a good

24:27

year for me yeah oh there you go so one

24:38

thing I just wanted to say real quick

24:39

was that this is a great example of you

24:43

put all the pieces together for your

24:44

funnel and you start getting your copy

24:46

elements and everything the other but

24:47

thinking of them in terms of building

24:49

blocks not only for the copy like we do

24:51

with funnel scripts but also thinking of

24:53

the various parts of your offer as

24:55

building blocks but it’s not working the

24:56

way you’ve got it then move this block

24:58

there and see what happens move this

24:59

block over here rearrange the blocks you

25:01

don’t necessarily have to abandon your

25:03

whole offer I mean your whole system

25:07

everything you’ve put together it’s just

25:08

finding the right order and the right

25:10

message to get people to resonate yeah

25:12

one of the things that we found on say

25:13

order I got ordered for I’m sorry

25:16

upsells like we had this upsell a while

25:18

ago that was like amazing it was like

25:19

all these things you get this and this

25:20

all these things you know and I you

25:22

didn’t convert very well and I’m like

25:23

why is it not converting well and as I

25:25

quickly shifted how the offer was

25:26

structured we took one thing out of it

25:28

and if you guys bought in 10x seekers

25:30

comm chorus which hopefully you did

25:32

otherwise you’re insane Vicki Baugh that

25:33

you noticed this what we did on the

25:34

upsell there we have all these amazing

25:36

things are in the upsell what I did is I

25:37

took one pieces of John till this shows

25:39

chunks which is right here boom like I

25:42

took this I was like hey if you I can’t

25:44

give this way to freaks the license from

25:46

John oh stop telling your the story okay

25:50

so I was like but if you buy this right

25:52

now

25:53

it’s a ten thousand dollar course you

25:55

buy this for two hundred eighty seven

25:56

bucks

25:56

I can’t get one for free I had a license

25:58

from John I’ll give you everything else

25:59

for free right I’ll give you every other

26:01

piece and so sometimes we like we want

26:03

to sell everything is like you know find

26:04

the sexiest thing sell that and give

26:06

them all the other sexy stuff that

26:07

wasn’t the offer anyway but instead of

26:08

use position in different ages and

26:10

everything else is free when you buy the

26:11

one thing and so that’s just kind of

26:13

because you’re creating offers to all

26:15

times it’s not even changing the offer

26:16

just the the positioning of the offer

26:18

from hey get all this stuff when you

26:20

send today for twenty bucks or they get

26:23

one thing you pay for 20 bucks you get

26:25

all these other things for free you know

26:27

and a great lesson for our customer here

26:31

is maybe the thing to think about would

26:33

be instead of having these four separate

26:35

offers that you’re just trying to get

26:36

somebody to give you between 20 and 30

26:38

bucks for what if you combined three of

26:41

them into something that you were

26:42

charging 50 bucks for and then you just

26:45

had one really solid OTO on the next

26:48

thing and you’d probably make more money

26:49

yeah yeah we’re really good offers more

26:52

lot heads better than whole bunch of

26:54

coition

26:55

between some that’s fun then yeah that

26:58

was great good job man hopefully you

27:00

guys see the like it’s funny cuz I’ve

27:02

been preaching order form bomb staff

27:03

right since day one of click phones

27:05

doesn’t the most powerful things we put

27:06

in it and it’s still funny now go to

27:08

people sites they don’t have one I’m

27:09

like seriously it is the easiest money

27:11

it’s just like sitting there on the

27:13

table and you have to there I like eight

27:14

words and then like you can get all that

27:16

money for free it’s the easiest money

27:18

you’ll ever get it so I shop II it’s

27:20

like when you go to the grocery store

27:21

the reason why they have like the

27:22

checkout aisle with like the gum and the

27:23

candy bars and stuff like right there

27:25

it’s like I sure I’m gonna grab some gum

27:27

and some orange tic tacs and some candy

27:29

and a bottle of water cuz like the in

27:31

fact ideas known as grocery stores make

27:32

the majority of the profit in the

27:33

checkout stand all the other crap is

27:35

just break even and get people in the

27:36

store and the profit comes from all the

27:38

checkout stand stuff the same is true

27:40

with us I you sell somebody on that like

27:42

this core offer and then say oh by the

27:43

way don’t upgrade to this like that way

27:45

there is aa

27:46

like giggle all profit it’s understand

27:48

profit and I guess they typically like

27:50

that little that little order form buck

27:52

covers all of the costs that we pay

27:54

Zuckerberg or Google and whatever we’re

27:56

buying ads from days covered by the word

27:58

for buck and so here not doing it you’re

28:00

literally just like flushing money down

28:02

the toilet you sex like vlogging to

28:04

funnel scripts type that thing out but

28:06

you know copy and paste those three

28:07

words and there’s free money to the rest

28:08

your life so just do it just make your

28:12

dreams come true I don’t even know what

28:14

else to say I got my kids watching this

28:17

Shia LaBeouf I just do a video now I

28:19

ignore those like dad just do it is the

28:24

best but you know people that would say

28:26

and I know you got to go but the one

28:28

thing I would say like somebody who knew

28:29

whether I could do it’s like if you’re

28:31

selling a book you’re selling any kind

28:33

of information sell that infant same

28:35

information in another format like fern

28:37

for an author what’s the what should

28:39

they

28:40

what what’s

28:41

the most obvious order bump in the world

28:42

for an author to do read your book and

28:45

get the audiobook that’s right you got

28:47

the mp3 and I’ll just end on this if you

28:50

don’t use order bumps it’s the same

28:51

thing as you taking this money in your

28:53

wallet here’s little Timmy’s college

28:54

fund okay here’s Christmas money

28:56

Thanksgiving money all you’re doing to

28:59

your children is taking that money and

29:01

setting it on fire because you don’t

29:03

have an order button you don’t do what

29:04

Russell tells you to do shame on you

29:11

you’re all there Russell don’t play with

29:14

fire make that super fun today I thank

29:17

you everyone for listening you’ve got a

29:18

lot of listeners on Instagram on

29:19

Facebook on YouTube maybe you guys hang

29:21

out this day Jim they’re not final

29:23

scripts yet we know one of two things

29:25

I’m one there to say number two they

29:26

don’t know where to go where do they go

29:27

up there I get funnel scripts if you

29:29

want to get funnel scripts you need to

29:30

go to funnel scripts calm where you can

29:31

watch an amazing a webinar training with

29:33

both Russell and myself that includes

29:35

some absolutely wonderful secrets and a

29:37

great demo of funnel scripts if you’re

29:39

ready to order right now go to phone

29:40

scripts comm /go fill out the form and

29:42

you’ll be inside phone scripts creating

29:44

all sorts of copy for your business in

29:46

less than five minutes do it today the

29:48

best thing is now we’ve got a new

29:49

updated version looks so sexy inside so

29:51

if you haven’t logged in a while go back

29:52

and log in to see the new stuff since

29:54

we’re putting it it’s looking amazing

29:55

yourself uh-huh

29:56

awesome now thank you so much for today

29:58

a lot of fun to get them for less you

29:59

will see you guys all again next time on

30:02

funnel Friday’s com bye everybody

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