Throwing Rocks At The Red Ocean

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody wrestle Brooklyn
00:01
welcome to marketing in your car no wait
00:04
it’s marketing seniors now welcome to
00:06
the marketing secrets podcast so the big
00:09
question is this how we’re entrepreneurs
00:11
like us who didn’t cheat and take on
00:14
venture capital for spending money from
00:16
our own pockets how do we market in a
00:18
way the lets us get our products and our
00:20
services and the things that we believe
00:22
in out to the world and yet still remain
00:24
profitable that is the question in this
00:27
podcast we’ll give you the answers my
00:30
name is Russell Brunson and welcome to
00:32
marketing secrets every one you get 300
00:39
plus episodes of calling a marketing car
00:40
sometimes it’s hard to break the pattern
00:42
but anyway I hope you guys been amazing
00:44
today heading in we’ve got operation
00:47
underground railroad coming in today
00:48
we’re still working on the documentary
00:49
and some cool things it’s though you’re
00:53
gonna find like in lab we’re actually
00:54
showing this documentary we’re building
00:56
with them
00:57
which is super cool and I think you’re
00:59
gonna love it
01:00
and then we’re gonna help save tons of
01:02
kids which is awesome so good things
01:04
happening in that front and today I want
01:08
to jump in because something kind of
01:10
cool happens so we had our fat event
01:13
last week which first fat event was
01:15
about a year ago and I taught it
01:16
fat fat is FH eighty funnel hackathon
01:19
that’s the acronym so we thought we can
01:20
just shorten call it fat event every
01:22
calls that the F hat event and there
01:23
everyone’s confused what it is but
01:24
that’s what it is it’s the funnel
01:25
hackathon 880 anyway so the first thing
01:29
I taught three days it was awesome I
01:30
think people liked it and I was good
01:32
right before fun rockin live last year
01:34
was just kind of dumb and then and then
01:37
I think five times we did it after that
01:39
and Stephen started teaching first half
01:42
of it then more of it and then the
01:43
majority of it and we did our last one
01:45
it’s kind of sad we may bring back who
01:48
knows but we did the last one officially
01:49
last week and it was really cool and
01:51
it’s fun because um Isis even been
01:54
teaching it at each time he teaches he
01:55
gets better and better at it but three
01:57
weeks ago he officially ended his his
02:00
job here at clickfunnels and went out on
02:02
his journey as entrepreneur and he took
02:03
all the stuff that we do in the fad
02:05
event talk about fata many launches
02:06
first webinar he’s made like 100k the
02:08
first three weeks it’s like oh my gosh
02:10
this stuff actually works who knew this
02:12
whole time and it was fun as this fad
02:14
event this is after he had a chance to
02:16
go and kind of do all this stuff so now
02:18
he like his his belief levels there
02:20
before me I was like ten times better
02:22
and it was crazy watching my stage like
02:24
super impressed in fact I was gonna
02:26
listen for five or ten minutes God’s big
02:27
project I needed to do and he started
02:29
speak and then I said I’ll start
02:30
listening and I was like dang this is
02:32
good so I sat down I decided listen for
02:34
like over an hour and it was cool it was
02:36
cool he didn’t take a lot of the
02:37
principles and stuff that I would talk
02:39
about in.com seekers and experts secrets
02:40
then like we Mia together but then
02:41
taking his spin on like how did how did
02:44
you know how did he have think through
02:46
this when he was creating his offering
02:47
his thing like that and one thing he
02:49
said that was just really really cool
02:50
and it’s it’s not different than then we
02:53
talked about expert secrets book I’ve
02:54
talked about you guys but it was just a
02:56
different lens and because that I was so
02:58
so so cool so if you read expert secrets
03:01
if you haven’t you’re insane go go buy
03:03
it
03:03
I spent a decade of my life learning
03:05
this stuff to give it to you for free
03:06
but expert seekers car but if you have
03:09
ready you remember they talked about
03:10
initially that there’s three markets
03:12
there’s health wealth and relationships
03:14
right and everybody showed people I know
03:15
there’s other things like what about
03:16
this like what about razors and yet you
03:18
brought that up is the thing that
03:19
grazers like why do people buy razors
03:21
like what’s the really the reason you
03:22
think about like they’re shaving because
03:24
like I want to look good so I can get a
03:26
girl relationships right so it’s a
03:28
relationship market like works for
03:29
everything is fit somewhere in those
03:31
things right you see fit that’s that’s
03:33
the the the core markets right and if
03:36
you think about like back in the day
03:37
whoever was first in the core markets
03:39
probably one dude right the taught the
03:40
taught health and he was like the weight
03:41
loss guy and everyone gave him money
03:43
because he was amazing and then someone
03:44
else was like wait a minute I don’t lose
03:46
weight to maybe I should jump into
03:47
health and they jumped in and then this
03:49
blue ocean of a market became this red
03:52
bloody ocean was tons of people and and
03:54
so then the evolution of markets started
03:56
happening so we got health wealth and
03:58
relationships and they evolved to a
04:01
niche or sub mark excuse me yeah sorry
04:04
it’s been a while since I’ve read my own
04:05
book to a sub market right so let’s say
04:08
inside of inside of wealth it’s not just
04:10
like I’m teach I become wealthy there’s
04:12
like that’s the sub mark inside like
04:14
well there’s real estate you can be used
04:15
to become wealthy there is internet
04:17
marketing become wealthy there’s stocks
04:19
there’s and there’s all these sub
04:20
markets within there right initially
04:22
whoever broke out in sub market like
04:23
blue ocean boom all the money start
04:25
happening but then some other guys like
04:26
well I know stocks to maybe I should
04:28
jump in and teach this stuff maybe I
04:29
should create software that does this or
04:30
whatever right and so those red oceans
04:32
are becoming seen those blue oceans are
04:35
becoming bloody and red again and it
04:37
gets harder and harder and more
04:38
competition and so that’s the market
04:40
that you guys are in today and so you
04:41
can come in and jump in the red ocean
04:42
the problem is that you’re competing for
04:44
for people’s attention for the same kind
04:47
of thing and it’s just as difficult and
04:48
so the next phase of that isn’t coming
04:50
down to the third level which is the
04:52
niches you develop your own and you
04:54
create your own niche and I purposely
04:56
don’t say don’t find your own niche
04:57
because through finding your niche means
04:58
you’re jumping into a red ocean but
04:59
you’re developing you’re creating your
05:01
own niche within this this ecosystem
05:03
right one thing he said it was so cool
05:05
and I want to come back he said he said
05:08
your niche needs to come out of a red
05:10
bloody
05:11
ocean chem so he says if you don’t know
05:14
what your red ocean is that you are that
05:16
you are breaking out of
05:18
then you’re not doing it right like you
05:20
didn’t pick the right thing so for
05:22
example let’s say it’s this example of
05:27
relationships you know health wealth in
05:29
relationships relationships shaving the
05:31
shaven house is a bloody thing right
05:32
there’s all these thousands of people
05:33
said shavers or shavers and stuff and so
05:36
like you need know like that’s the
05:38
bloody market and your goal is you’re
05:39
building your business to look at that
05:40
bloody red market and then you’re gonna
05:41
be actually throwing rocks and then
05:43
throwing stones of them this is how you
05:45
separate and become this unique
05:46
different thing you got to be able to
05:48
see the sub market the red bloody ocean
05:50
and throw rocks at it so if you’re in
05:53
the shaving market and you’re looking
05:54
like man this is the bloody market how
05:55
do i how do I create something new a
05:58
create a new niche that gives me the
05:59
ability to throw rocks at the ready or
06:01
the red bloody ocean right and so you
06:05
talked about some examples one is like
06:06
dollar beard club Oh like you shave like
06:09
all you’re more on like real men don’t
06:11
shave and like now they can throw rocks
06:12
at the red bloody ocean that they are
06:15
they are they are breaking off of right
06:17
think about this like I’ve seen this in
06:20
last year right with stocks like so
06:22
there’s wealth right and then decided
06:23
well if there’s like the stock markets
06:25
and then size stock now there’s this
06:26
magic thing that’s been coming sexing
06:28
siding called kryptos right so why like
06:30
Kryptos people have crypto offers have
06:32
to go back to the red bloody ocean of
06:34
stock investing things like that and
06:35
then to throw rocks at the current v–
06:38
like the red ocean everyone else is in
06:40
there fighting in you to throw rocks at
06:42
and that’s what separates you and
06:44
creates your blue ocean again
06:46
now crypto has become bloody right so
06:48
now it’s like if cryptos does this
06:49
bloody rat ocean like what is the thing
06:51
that I got that I can look back at that
06:53
the crypto red ocean and I can throw
06:55
rocks at this like everyone’s room
06:57
crypto is this way and this is wrong
06:59
this is bad this is you throwing rocks
07:00
and then boom that creates the
07:01
separation for boom your new blue ocean
07:04
and I thought it was really unique I
07:05
never thought about it in that way that
07:07
you have to identify the red ocean that
07:09
you are building that your bit that you
07:11
were coming off of to build your new
07:13
opportunity so you had to find that and
07:16
then you have to throw rocks at the red
07:19
ocean and that’s how you create that
07:20
separation that creates your blue ocean
07:23
and it’s just fascinating so if you’ve
07:25
got a business right now and and I was
07:27
asking which one three markets you’re in
07:28
health wealth relationships you got to
07:29
tell me that number tuned in from there
07:31
what sub market are you
07:32
I have an internet marketing I’m stocks
07:33
I’m in real estate I mean whatever can
07:35
you figure out that then it’s like okay
07:36
now you figure that out what are you
07:38
doing to throw rocks at that to break
07:40
separation to create your blue ocean oh
07:43
oh you guys getting this does it make uh
07:46
sense you guys if not let’s do it again
07:49
it’s huge it’s a big even for me it was
07:50
like a big like light bulb my head so
07:52
thank you Steven for explaining it that
07:54
way they get the same framework but
07:56
looking through it someone else’s lens
07:57
it’s fascinating the different tips and
07:59
ideas you get making so it’s not
08:01
different it’s still three markets some
08:03
market niche but now it’s like how do
08:05
you create that niche it’s coming back
08:06
to the red ocean identifying it throwing
08:09
rocks crit and separation and boom that
08:11
creates to your actual blue ocean it
08:14
gives you all the things you need for
08:15
your sales pitch for the for you
08:17
launching and introducing your new
08:19
opportunity all those things come out of
08:21
that magic so hope that helps I said
08:23
super cool I loved it there’s something
08:25
more good like so much more gold he was
08:26
dropping in there was amazing but yes it
08:29
was really cool to see someone else
08:30
teach a lot of your principles through a
08:32
different lens I got so fascinating so
08:34
as I told mattress I enjoy you teaching
08:36
a lot better than I’ve ever taught us
08:38
that’s awesome anyway so hope that helps
08:40
you guys figure out your your three core
08:43
markets which one you’re in forget your
08:44
sub market find that red bloody sub
08:46
market that money’s already in the
08:48
customers are in that’s everything like
08:49
if a lot times who Billy’s businesses
08:52
and they launch and there’s no customers
08:53
like finder red bloody market there’s
08:55
tons and tons and tons and tons of
08:56
customers already they’re all like the
08:59
more competitive the better and that’s
09:01
where you create your separation you
09:02
think this is like you’re going back to
09:04
those two those red bloody oceans to get
09:07
those customers to come to you that’s
09:08
like I don’t get traffic you’ve
09:10
identified that red bloody ocean where
09:12
all the traffic SAP and you jump from
09:13
there you’re like hey and you throw
09:14
rocks at the red ocean that are
09:16
currently swimming in there like oh my
09:18
gosh she’s right
09:19
boom and that’s what brings them to your
09:21
new opportunity to your blue ocean so
09:23
cool so amazing hope it helps you guys
09:25
I’m gonna go work today get these
09:27
prepped for operation under got a
09:28
railroad may be what’s happening
09:29
appreciate you all and if you got
09:31
anything from this please go to iTunes
09:33
leave a comment and or share this with
09:35
your friends family members and other
09:36
people who think the Savelle
09:37
they see you guys create you all and
09:39
we’ll talk soon I want more marketing
09:41
secrets if so then go get your copies of
09:44
my two
09:44
selling books book number one is called
09:46
expert secrets and you get a free copy
09:48
at expert seekers calm and book number
09:51
two is called dot-com secrets and you
09:52
get your free copy at dot-com secrets
09:55
calm inside these two books you’ll find
09:57
my top 35 secrets we’ve use to become
09:59
the fastest growing non VC back-sass
10:02
startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.