Tony Robbins Interviews Expert Secrets Author Russell Brunson

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YouTube Transcript: English (auto-generated)

00:00
everybody is Tony Robbins looking for
00:02
podcast today I’ve got my dear friend
00:04
Russell Brunson I’m no ruffle for about
00:07
I think about 15 years 14 15 years now
00:10
I’ve got to know really well in the last
00:11
decade or so and what I love about
00:14
revolution so many people are looking
00:16
for ways to maximize because this for
00:18
combined a way through to secondary
00:21
income and most of the stuff that you
00:22
see online is disappointing to be the
00:25
nicest word I could get for it there’s
00:27
so many scams with so much BS and what I
00:30
love about run we don’t want anything to
00:32
breathe it is a new book out called
00:33
expert secrets sometimes help you find
00:36
your message build a tribe and change
00:38
the world you hold on we all see that it
00:40
is and it’s just what I love about
00:45
Russell is just the real things real
00:47
integrity so before we go isn’t crazy
00:50
about the book income for my audience
00:52
here looking to figure out how to
00:55
maximize or just mostly audiences
00:57
somebody on the business one day to the
00:58
next level and then there’s other people
01:00
but you know operate if they work for
01:02
somebody else but they might feel
01:04
greater income as I don’t want the
01:06
typical scam that you know does not
01:09
value I know my blogging is secretive
01:13
success businesses more brothers anybody
01:16
else is going to add more value not that
01:18
I you want to get but I do really need
01:20
why do you share with my audience will
01:22
they hear about how you got started in
01:24
this business and wound up your approach
01:26
to not different so many other people
01:28
out there yeah so I actually got started
01:30
in this business that’s been feels like
01:33
yesterday but it’s been you know 10 15
01:35
years now and it’s funny because I I was
01:38
the same way a lot of people were I
01:39
didn’t know a lot about business I was
01:40
trying different things and learning
01:41
from different mentors and one of the
01:43
very first things I were created in fact
01:45
I set you the first one I made actually
01:47
was a potato gun and we’re making hoes
01:49
for fun and we have so much for making
01:51
tato guns and shooting them and having
01:52
just like the time of our life and then
01:54
one day they do like owners anyone else
01:56
besides me is interested information
01:58
about potato guns and there’s nobody up
02:00
selling any plans or DVDs or anything
02:02
and so I thought there’s my first
02:04
opportunity I’m going to become a potato
02:05
gun expert and we went and made a potato
02:08
gun DVD my friend and I recorded it put
02:11
it online start selling it
02:12
they never made me rich but it was the
02:13
first thing I sold online we started
02:15
making 20 or 30 dollars a day and it was
02:17
like the coolest thing in the world and
02:18
and just see people like take what you
02:21
knew and actually do something with it
02:22
and that’s for me how how it began and
02:24
then obviously my I didn’t want my rest
02:26
my life be known as potato expert as
02:29
much fun of that that is and I still
02:31
into that business or into that hobby
02:33
but that’s how kind of begin and then I
02:35
started branching out and it kind of my
02:37
next steps I started finding other
02:38
people who are really good and I was
02:39
like Penny’s like one of my friends I
02:41
don’t know if you know Howard Bern our
02:43
world’s fastest reader we partnered with
02:44
him and I was like you’re the world’s
02:45
fastest looks like white informations
02:47
like selling what you do and he did
02:49
projects here selling his information in
02:51
other people’s and and I started getting
02:53
obsessed like helping other people to
02:54
like take what they knew what they were
02:55
good at and put it out there and sell it
02:57
and and it just came a passionate hobby
03:00
for mine of mine and and then a most
03:03
recent years obviously we’ve been
03:04
teaching a lot of people doing that
03:05
we’ve got software that helps people
03:06
with it but that’s kind of the kind of
03:08
back story well you’ve grown so
03:11
massively you’ve got a service every
03:13
service almost a million business owners
03:15
one figures yeah we’ve been over that
03:17
now yes that’s amazing and you created
03:20
quick little bucketmouth as well but
03:21
tell me about how you differentiate
03:24
yourself from so many people line up in
03:25
the line jumps online everybody’s got
03:27
some hook system trying to use themself
03:29
somebody something you know you really
03:31
differentiate yourself I found a big
03:33
ears what do you think it separated you
03:35
from the others
03:35
um you know it’s it slowly you mentioned
03:39
we’ve talked privately about this as
03:40
well like I think a lot people get in
03:42
business initially because they want to
03:43
make money which is a good thing that’s
03:45
what usually stuff experts
03:46
entrepreneurship but for me what I found
03:49
I talked about a section a very first
03:50
section of book to kind of give people
03:51
context because I know sometimes people
03:53
feel guilty about that as well I know
03:55
for me like I was I was learning I was
03:57
growing and like there came a point my
03:59
life like no matter how much I kept
04:00
learning like eventually kind of stopped
04:02
like it’s hard to keep progressing just
04:03
by learning itself and I had some big
04:05
wins I had successes I was like I love
04:07
celebrating them then the first time I
04:09
started like helping other people on
04:10
it’s like hey I’m gonna like the stuff I
04:11
learned let me help you with it and and
04:13
I said help people when they see their
04:15
success and I’m sure you’re the same way
04:17
like you see someone else have success
04:18
it is a million times cooler than your
04:20
own success and like for me I got a
04:22
diktats down like okay
04:23
that was awesome like who else can help
04:24
how
04:25
can I help and and my whole focus
04:27
shifted from like you know how do I
04:28
start a business make money like these
04:30
people have messages they’ve got things
04:31
that they can they know that they can
04:33
change other people’s lives and I’m
04:34
going to be the world’s fastest reader I
04:36
might not be someone who’s good at
04:38
personal development or find out or any
04:40
of those things I might not be the best
04:41
that if I can like might my gifts my
04:43
tools I can help them to get their
04:44
message out man like how many more
04:46
people can we can we impact and so
04:48
that’s why I love working the
04:49
entrepreneurs to the site one
04:51
entrepreneur can change hundreds or
04:53
thousands or tens of thousands of
04:54
people’s lives and it’s just it’s so
04:56
much fun what’s been one of the biggest
04:59
campaigns that you run to get people a
05:01
sense of what the economic opportunity
05:03
is and then I want to follow up and get
05:05
into a little bit about the different
05:06
types of expert businesses but tell us a
05:09
story of one of them what one was a big
05:10
surprises I know the potato guns where
05:11
you started a lot more the big hit you
05:13
got what kind of returns again just to
05:15
give people a sense of what’s possible
05:16
and I remember you tell me how crazy you
05:18
we’re over several B stories and give me
05:20
one somebody cool and so I’ll share one
05:22
of one of my favorite there I’m there a
05:24
younger couple they are I think 20 to 23
05:27
days got married Brandon and Kayla in
05:29
fact when you spoke at our event she was
05:31
one have the product person you kind of
05:33
teased yeah so she’s the coolest couple
05:37
of the newlywed couple and first time
05:39
they met me they messaged me and like
05:40
we’re completely broke
05:41
we have nothing someday would be a
05:43
success story I was like alright cool
05:45
and then a year later the Kimber event
05:47
and they came up to me that I came right
05:48
now we’re doing I think was 80 grand a
05:49
month right now helping women to
05:51
transform their bodies to weight loss
05:53
and I was like that’s cool and then they
05:54
started going deeper and deeper to this
05:56
and one of my favorite things is they
05:57
did a Facebook live two months ago
05:59
following kind of the the process we
06:02
teaching this boat they did the Facebook
06:03
live and it went live and two things
06:06
number one that Facebook live they did
06:08
they sold over a million dollars with
06:10
the products 20 to 23 year old couple
06:12
number two right now they’re adding five
06:14
hundred women a day or coming into their
06:16
programs and they’re taking these
06:17
women’s lives and radically transforming
06:19
them and the cases are just insane so
06:21
for me it’s like the money’s cool cos
06:22
Sun entrepeneurs one know that but like
06:24
500 women a day every single day are
06:27
coming like clockwork into their
06:28
programs and they’re having this huge
06:29
impact on people’s health that just it’s
06:32
like cooling the world to watch and to
06:34
see Mormon crazy thing so maybe
06:36
beautiful ideas I didn’t early my career
06:38
my biggest thing was I have these skills
06:41
these abilities and talents certain
06:42
things you know God gives you in certain
06:44
things you develop along the way and but
06:46
I realize my views going to die my lips
06:48
and once I learned how to market you
06:49
know that I was not going to change
06:50
millions of people Bibles I figure how
06:52
to do that as well and you know mine was
06:55
so much traveling there and there was no
06:56
internet presence H my hands so let’s
06:59
talk about the things you learn now you
07:01
know your book you talk about the two
07:02
types of kind of expert businesses if
07:04
the people don’t want to be an expert
07:06
author but just want to grow their
07:07
company you know how would this work for
07:09
them as well so maybe to give up those
07:11
differentiation so people haven’t
07:12
understanding how I don’t look at this
07:14
yeah definitely so the first kind of
07:15
extra business is what I think people
07:17
are familiar with is if I look at you
07:19
like you are the king of this right like
07:21
they doing books and seminars and like
07:23
position yourself as an expert and
07:25
that’s like a big piece of this which is
07:27
really really cool and and I think
07:29
anybody’s got any kind of talent or
07:30
specialized knowledge or something
07:31
they’re passionate about can do that
07:32
kind of business and you can make great
07:34
money you can serve people but I know
07:35
there’s a lot of people who come to my
07:36
world like well Russell I don’t I don’t
07:38
want to do that like I soft ware company
07:40
or supplement company or I I’m a
07:42
chiropractor or whatever those things
07:43
might be and it’s interesting like when
07:45
I launched our software company
07:47
clickfunnels like it’s just it’s a
07:49
boring software company and we’re
07:50
competing at other boring software
07:51
companies and but I was able to take all
07:53
these principles we teach in here and
07:55
kind of attach like a person to a
07:57
software company and we took it from
07:59
from no members so right now actually
08:01
today we passed 40,000 active members
08:03
inside clickfunnels I think one of the
08:05
fastest growing non VC back startups in
08:07
the world it’s because these principles
08:08
that you take it and it takes any kind
08:10
of business and lights it on fire
08:11
I’ve got a friend drew Canole who’s got
08:13
a supplement business he’s selling green
08:15
drinks and it’s like that’s that’s a
08:16
good business but as soon he took his
08:18
personality and he followed the
08:19
principles in the book and he wrapped it
08:20
around it it took off and uh and I’m not
08:23
privy to share their numbers but they I
08:25
mean multiple seven figures year one out
08:27
of the gate because of it and like any
08:28
business that you wrap that in fact I’ve
08:30
got a friend who’s a financial planner
08:31
and he’s there’s how many financial
08:34
planners and boys the item where I’m at
08:36
there’s you know a thousand of them here
08:37
but people come and they actually they
08:40
will fly over like 30 states to get to
08:42
him though paying 10 times more he does
08:44
the exact same thing because these
08:46
position himself as this expert and and
08:48
we understand that it’s like man
08:49
you can you can charge more you’re no
08:51
longer a commodity people will come to
08:53
you you can serve people to a higher
08:54
level like so many cool things come when
08:56
you understand how to how to rap these
08:57
principles into any type of business
08:58
doesn’t just have to be an expert
09:00
business yeah I might because you know
09:02
positioning as an expert you know I want
09:04
to build what you do is you make sure
09:06
the person is next at all like you know
09:08
you are positioning positioning as part
09:10
of marketing but you really got to make
09:12
sure you’ve got the content to deliver
09:14
and I think most people habit they just
09:16
do not present it like you said in the
09:17
structure to style what they’re able to
09:19
build a brand because that’s I’ve no
09:21
memory I’m I don’t my brand by showing
09:23
people I could deliver a result that no
09:25
one else and delivered it and you do
09:26
that over and over again and you build
09:28
your brand so tell me what’s the pattern
09:31
that you started discover you talked
09:32
about this in the book that in every
09:34
mass movement really starts with ideas
09:36
three patterns I remember correctly yeah
09:38
it’s cool because when I was creating
09:40
this book I and I’m just like you I
09:43
learned this mad model everyone right
09:45
somebody okay I’m building a software
09:46
company who I’m model who are the best
09:48
out and I was looking at everything
09:49
initially start with business I look at
09:50
like Apple and Steve Jobs Mike what did
09:52
he do and that’s looking like Tesla Elon
09:55
Musk and then I start taking a step back
09:56
and I looked at politics and like what
09:58
are the people that are winning doing
09:59
Burstyn people are losing that what took
10:01
another step back I started studying
10:02
everything from like from like the
10:05
really negative like Colts and how they
10:06
work and then religion and everything in
10:08
between and it was cool as I was going
10:10
deep in the study and I know you guys
10:12
before you’re going through stuff and
10:13
also like I started seeing this weird
10:14
pad and I was going to point of
10:15
immersion I was like for three or four
10:17
weeks is geeking out also I’m like
10:19
there’s this pattern I was like I start
10:21
looking at you know on one side which
10:22
you know the negative side things like a
10:24
Hitler in the Nazi Party and I saw like
10:26
this is the spot in the key use and I
10:27
looked over another spy Christ and
10:29
Christianity it’s the pattern here I see
10:31
jobs didn’t everyone like I was like oh
10:33
my gosh there’s this pattern and what
10:34
was cool she’ll identify the pattern
10:36
that are looking at our company I was
10:37
like okay we’re doing parts of this or
10:39
maybe one or two things but now I know
10:40
it how clean amplify it what are the
10:42
things we can do to make it better and
10:43
so we started doing all those pieces and
10:45
then and we test them in this and then
10:46
we see what would happen so the books
10:48
kind of cool because it gives you I’ll
10:49
show you in a second they shows you the
10:50
strategy here’s the three things they’ll
10:51
have been in shows here’s the practical
10:53
application that we did inside
10:54
clickfunnels we did these four things
10:56
and that’s what got us from you know
10:57
20,000 members to 30,000 within like a
10:59
three-month period tell you what are
11:00
those things and so I’ll show you guys
11:02
in my
11:03
I’m a big doodler because that’s how my
11:05
brain works right like there’s tons of
11:07
sketches like this is a sketch from this
11:09
so this right here this is the three
11:11
things that every every mass movement
11:13
from beginning time all its had kind of
11:15
going through real quickly number one is
11:16
all of them have some type of caramel
11:18
charismatic leader and I know that
11:19
sometimes we notice it’s like in expert
11:21
businesses but first I mentioned this I
11:23
got a podcast it was like let’s not
11:25
truth real businesses rustling and I’m
11:26
like what about Steve Jobs like all
11:28
right we’re Apple like who is their
11:29
charismatic leader like well I guess
11:30
they had one I mentioned four or five
11:32
more on the right okay maybe maybe all
11:34
the good movements do have somebody like
11:35
somebody that people can connect with
11:37
yeah and that’s a big thing because it’s
11:40
hard to connect with just a brand longer
11:42
term you can do that but initially
11:43
especially it’s a person you connect
11:45
with it gets you to it to want to follow
11:46
the number two thing in the pattern is
11:48
all of them had like a future based
11:50
cause that they were taking people
11:52
towards and when the coolest ways I
11:54
found I talked about this I went through
11:55
all the the US elections from the one
11:58
that just happen all the way back to
11:59
like George Washington and what’s
12:00
interesting is I was able to find most
12:02
of the campaign slogans on both the both
12:04
the sides like Republican or Democrat
12:06
and didn’t matter who won what party
12:08
whatever but the ones that won all all
12:10
the candies had like a very future based
12:12
cause think about Trump was let’s make
12:14
America great again and all the people
12:16
that lost in a very president based
12:17
cause like Hillary had I think hers the
12:19
two or three slogan the founders like
12:20
I’m with her and like very president
12:22
based things either back when Obama won
12:25
bomb was all about change and Bush was
12:27
and then like it’s interesting and so I
12:29
started realizing then so inside of our
12:31
our big mass moment we’re trying to
12:32
create I realized like we need a future
12:34
based cause what is that so we created
12:36
one and then we figure how to amplify it
12:37
and show all the examples of how we’ve
12:39
done that and that gets people to want
12:41
to come with you and then the third
12:42
thing this is probably the least
12:43
understood but I think the most
12:45
important is that is every every mass
12:47
movement they the leader offered their
12:50
people a new opportunity which is they
12:53
didn’t come and try to try to just help
12:55
people become better but they right look
12:56
this is a new opportunity one day out
12:59
you’ll find so a lot of people don’t
13:00
read back I don’t sound simple but how
13:02
you find a new opportunity in your mind
13:04
yeah so there’s so many people so many
13:06
people take something that currently
13:07
exists and they convert into seemingly a
13:09
new opportunity serious
13:11
your governor should so for me I look at
13:13
like whatever customer trying to serve
13:15
either coming to us and they want to
13:16
result so yeah this is the result I want
13:17
to get over here and usually we’re not
13:20
the first person that came to like
13:21
usually there’s they’ve been trying to
13:22
get this result for wire for a while and
13:24
there is some vehicle and I like
13:25
visualize the vehicle then a car learn
13:27
to be able to drive and get that result
13:28
and so what most people do in businesses
13:31
they come and they they they sell what I
13:32
call an improvement offer so come like
13:33
oh that vehicle you’re in well like and
13:36
then we step back so example it singer
13:37
into weight loss so you want to lose
13:38
weight so a vehicle that you might be in
13:40
the state’s the Atkins diet or could
13:42
whatever diet right and that’s the
13:43
vehicle in there in that thing and so
13:45
the proven offers coming back and what
13:46
most people do is like hey you’re in
13:48
this thing I’m gonna make that
13:48
experience better for you and we’re not
13:50
we’re going to whatever they try to make
13:51
it better but the hard thing is it is
13:53
that someone knows what that experience
13:55
was like they’re in this vehicle trying
13:56
get the result and they’re not happy
13:57
like they’re not happiness no matter how
13:59
hard we try to make that that process
14:01
better it’s going to be you’re always
14:02
have tons of friction where’s my friend
14:05
say look compared you remember you but
14:06
if you’re different yeah exactly so I
14:08
think um I can create an actual new
14:09
opportunities they’ll get out of that
14:10
vehicle you’re in getting that result
14:11
come over this vehicles completely
14:13
different a new opportunity this is
14:15
what’s going to take you over here
14:16
that’s what house causes issues changes
14:18
when my favorites a friend both you and
14:20
I both have Dave aspirin he came in with
14:22
his movement he’s like look you’re gonna
14:24
high fat put butter in your coffee all
14:26
sorts of things and keep like what on
14:27
your description before you don’t go
14:29
through you’re not a smart kid but I’m
14:31
not so genius so brilliant and
14:34
everyone’s jumping from their vehicle is
14:35
coming to here cuz I don’t know what
14:36
they’re doing that sounds way better
14:37
they come over and he’s built huge mass
14:39
movement huge company supplement company
14:41
retail stores everything based on based
14:43
on this new opportunity provided people
14:45
and it was it was brilliant as you know
14:46
tell us the thoughts about the Epiphany
14:48
bridge and how can you that concept to
14:50
sell just about anything without
14:53
actually selling anything okay I see a
14:55
little whiteboard for you so that so um
14:57
this is I do my homework prepared for
15:00
today so this is funny most people if
15:04
they try to sell you something they come
15:06
to you they try to pitch you logically
15:07
on this thing that that like why they
15:09
believe them their thing and so I drew
15:10
this out one day and like this is been
15:12
huge for me and for everyone that’s is
15:14
it goes through my coaching stuff is
15:16
this thing called epiphany course what
15:17
happens is like this is us right here
15:19
right and we’re living our normal life
15:21
like this I think I could use this nice
15:22
example do before I met you before
15:24
it seems like I was life was good right
15:26
I thought he was perfect and I was
15:28
introduced to you and I had this like
15:29
Epiphany where it’s like oh my gosh like
15:31
things like life is good but like I’m
15:34
seeing things in black and white now
15:35
things are colorful right and like its
15:36
shape for me was huge and so I went on
15:38
this journey where I wanted to be a
15:39
Tiffany bridge and what happens is we
15:41
come over here to this side of the
15:43
bridge and what happens over here is we
15:44
start studying we start learning to
15:45
start geeking out and so like you know
15:47
it’s all your events are all your books
15:48
multiple times your course is like like
15:50
for you I’m in the tawny world right
15:52
understand your language patterns and
15:54
then I go to like my wife and I’m like
15:55
I’m so excited to tell her and I learned
15:57
all this stuff and the first thing that
15:58
we all do is we jump over here
16:00
mrs. technobabble we jump and we start
16:02
trying to logically convince the people
16:03
around it’s like like logically like oh
16:05
yeah you to learn this thing and like
16:07
and we spew out this technobabble and
16:09
what happens is that people hear that
16:10
technobabble they freak out like oh and
16:12
they and they run away right and what we
16:15
kind of figured out is the reason why I
16:16
like and this is true in any business
16:18
right the reason why everyone listening
16:20
is the reason you do what you do if
16:21
something happened you were living a
16:22
normal life some some some something
16:25
happened that gave you this epiphany
16:26
like wow and it changed your perspective
16:28
your mindset you went on this journey
16:29
you geeked out you logically started
16:30
convincing yourself of it and let me try
16:32
to share with others that’s when that’s
16:34
an issues happen so we have to do if you
16:36
want to self so many summits come back
16:37
to this singlet you remember ike what
16:39
was what was the emotional experience
16:41
that we had that gave us that big
16:43
epiphany is you understand an emotional
16:45
experience then that’s how you sell some
16:47
I come back I tell a story and I taught
16:49
story then my goal is to get people to
16:51
have the same epiphany that I had if
16:52
they have that epiphany and I don’t do
16:54
so many thing that it’d be like wow
16:56
that’s true and the Novo so himself
16:57
logically all day long I just have to
16:59
come back you remember the experience I
17:01
had and become really good at telling it
17:03
in the book um you know it’s not just by
17:05
telling a story I walk through like the
17:06
process and the scripts and how to
17:08
control their state this is a huge thing
17:09
I learned from you because how many
17:11
people tell a story and like one person
17:12
tells a story and what something
17:14
happened okay cool yeah no like each I
17:16
explained it three or four times and
17:18
finally you say I comment you should be
17:20
that figure there you would experienced
17:21
it like if you learn to tell stories the
17:24
right way and you control the way you
17:26
tell the stories you control their state
17:27
so that they get in the same state that
17:29
you were in when you had that epiphany
17:30
if you can do that the right way then
17:32
they’ll have the same Tiffany you had
17:33
and then like self sell themselves and
17:35
so this book is all about like how do
17:37
you tell the stories and
17:38
right way to get people in the right
17:39
state they get them excited about your
17:40
ideas your concepts and then get them to
17:43
actually take action and do the thing
17:44
that you need them to do to get the
17:45
result that they want and and for me
17:47
like the biggest biggest thing I’ve
17:49
always seen people struggle with they
17:51
try to get into business to try so their
17:52
advice or things like that is they get
17:54
into this like used-car salesmen mode of
17:55
trying to like learn how to close people
17:56
and I’m like no it’s not it’s not
17:58
closing like what was it they got you
17:59
fired up you can remember that moment
18:01
and you get really good telling that
18:03
story then they’ll fill that and they’ll
18:05
get fired up too and like that’s that’s
18:06
the key and so we understand that but
18:09
all about that leadership as you know
18:10
leadership is all about transferring
18:12
emotion logic doesn’t get us to take
18:14
action is an abuse in the logic right
18:16
well we I really have enough logic to
18:18
just by an emotional decision and you
18:21
know one things I think that you’ve done
18:23
consistently I think it’s the people
18:24
sense your authenticity because you come
18:27
back to that emotional pressure when
18:29
you’re talking about it right now I can
18:30
feel your passion excitement like it was
18:32
yesterday
18:33
and you know for a decade plus million
18:35
people you’ve been helping business
18:37
owners it’s all come I really believed
18:39
because you not only have the good the
18:40
tools but you can get the emotion
18:42
they’re all terrific I always made
18:43
people you know where were you on 9/11
18:45
do you remember the moment where you
18:46
weren’t being over the moment remember
18:48
where they were they were moving with
18:49
nearby baby sees an image like a where
18:52
were you at 11:00 nobody know how much
18:54
emotion you know information without
18:57
emotion is just really not pertain it’s
18:58
information with it and you don’t have
19:00
that as the marketer the teachers the
19:03
trainer is the expert it’s going to go
19:05
nowhere listen I promise to keep this
19:06
type view for 20 minutes and Harney over
19:09
a little bit where people get your book
19:10
and I know you’re making a really
19:11
special offer from people than when you
19:13
get up to the you will possible my goal
19:15
is not only people with no cash flow but
19:17
again so many business owners need new
19:20
ways of penetrating marketplace so I
19:22
want you doing this one last question
19:24
for any those over time
19:27
social marketing today and what do
19:29
people have a only did one thing to
19:32
change their marketing the better what
19:33
would it be
19:34
I knew the biggest misconception is that
19:36
people and this comes down to everything
19:40
I learn from you so it’s people are so
19:42
tied they’re significant so when they
19:43
try to sell themselves their business
19:45
that they they try to posture themselves
19:47
all the time and the posturing like
19:49
deflects people and that makes you feel
19:51
I don’t know what it is the more
19:52
vulnerable you get the better the better
19:54
it is like when people we have our high
19:56
in coaching programs for Less how you
19:57
sell that Russell and like I show a
19:59
10-minute video of me telling my story
20:02
of my wife and we’re kind of twins and I
20:04
cry three or four times in it and like I
20:05
tell that story I’m super vulnerable and
20:07
people connect with me and then they and
20:09
then they follow me and like it’s it’s
20:11
it’s about connection and being
20:12
vulnerable is that’s what gets people to
20:14
draw an interest not it’s not
20:15
significant since Tash sure its
20:17
vulnerability and that’s what gets
20:18
people in and that works for any
20:19
business item friend use a chiropractor
20:21
I was trying to help him and it was
20:22
funny because he’s trying to sell like
20:24
all the other chiropractors talk about
20:26
like you know that they’re thieves and
20:28
this and all this stuff and they have
20:29
adjustment in line knowledge technical
20:30
stuff and I kept asking fun to finally
20:32
1si what’s why are you chiropractor they
20:35
told me this amazing story about his
20:37
wives got a car wreck and and he was in
20:39
dental school a time and she got injured
20:41
really bad and took her to a medical
20:42
doctor a couple places and nothing
20:44
helped and finally he took her to a
20:45
chiropractor and he he just her and
20:47
changed it she literally changed your
20:49
life and he loved so much she dropped
20:50
out of dental school and then he went
20:52
and and he came a chiropractor now he’s
20:54
loves it and so we got a video of him
20:56
telling that story motion I got chills
20:57
is telling again told that story I put
20:59
on Facebook and his practice that was
21:01
struggling as he was trying to be a
21:02
salesperson brew up overnight as he
21:05
started sharing his story and becoming
21:06
vulnerable people and I think that the
21:09
that’s that’s the future of Mark V get
21:11
used to be slick sales letters good copy
21:13
all that kind of stuff that’s what works
21:15
before today I want to say it’s I take
21:17
as people are watching your video
21:19
they’re googling your name and
21:19
facebooking and doing everything if
21:21
you’re not vulnerable all times and
21:22
being yourself all the time like you
21:24
it’s too easy to not know and it’s all
21:27
about just that connection that’s what
21:28
gets people that’s marketing today
21:29
that’s where it’s going quite a lot much
21:31
brother here’s a real
21:32
it’s so rare unfortunately and as you
21:34
know the more you try to prove that your
21:36
you know the best and you know they try
21:37
to convince people and try to be
21:39
significant the more they want to prove
21:41
their particular position you’ve never
21:43
done that I love that you share openly
21:45
everything your failures successes but
21:47
the level satoshi generated is second to
21:49
none I really want people to get your
21:50
book so once your offer for them so they
21:52
can go pick that up cool so I put about
21:54
a whole bunch of copies of this during
21:55
our launch and so I’ve already aimed for
21:57
the book and I strip from the boys even
21:58
having a warehouse in Boise and we got
22:00
to ship them to you so I think it’s in
22:01
the u.s. at 795 is international he gets
22:04
1495 but we’ll ship it out to you and
22:06
and basically I want people to read this
22:08
thing I tell everyone like I believe
22:10
this book will change your life but like
22:11
more importantly it’s going to give you
22:13
the tools you need to help change other
22:14
people’s lives and that’s like that’s
22:16
they get that for everybody I hope you
22:17
guys read this book and you love it and
22:18
I want to thank you for let me share
22:20
this with your audience and appreciate
22:21
you you’ve changed my life my wife’s
22:23
life and half our staff stop yeah
22:25
everyone here so we so grateful for you
22:27
I want to support you any way I can buy
22:29
those you just you to all the people
22:31
desperately even if you’re out there
22:32
watching right now listen you know all
22:34
business business innovation and
22:35
marketing right innovation really means
22:37
finding a better way to meet your
22:38
clients needs Kim to meet them you got a
22:41
company but a new way to beautiful
22:42
people get bored or they get frustrated
22:43
only sell people satisfy customers go
22:46
away raving fans stays you got to be
22:47
done they also did with that information
22:49
in the dust innovation the world you
22:51
know market effectively you don’t get
22:52
people want you what you have to do is
22:54
you looking to seek you out then you
22:56
know you’re never going to have the
22:57
impact that you really want so Russell’s
22:59
got some great tools or us on the free
23:01
side guys the conversation let’s even
23:03
get down to business mastery that maybe
23:04
ask or detail does not equal to L but
23:07
please go get this book and we’re going
23:09
on the top expert seekers calm flash
23:11
Tony is a special link he has to be set
23:13
up you guys so expert seekers comp less
23:15
Tony great how about your brother great
23:18
to be with you a lot of people go around
23:20
this book and change their pencils to
23:21
change their life and all the corner
23:22
talk to you soon
23:23
awesome a thank you so much appreciate
23:24
how much fun my my

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