YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
hey my name’s Russell Brunson I’m the
00:01
author of this brand new book called
00:03
traffic secrets the shows you how to get
00:04
traffic into your websites and your
00:05
funnels but really quick today on page
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91 I he’s just concept called follow up
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funnels which is kind of fun and this is
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actually the graph from the book right
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here you can see there it is and this
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shows you not just how to get traffic to
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your funnels people always talk about
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Facebook and YouTube and Instagram but
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after you get those people in how do you
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follow up with them
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we know that the fortune is in the
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follow up so the process we take
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something to do after they come into our
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funnels this is where most of the money
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is actually made and now recently at a
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live event I taught this process in
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excruciating detail it was a lot of fun
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then walk people through what it is how
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it works and so what I want to do
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instead of you have to read this book
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right this very second I want to show
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you that video so you get a start get
00:39
the Wills you’re not spinning about how
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you can build your follow up funnels and
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hopefully I’ll inspire you to get your
00:43
free copy of the traffic secrets book as
00:45
well so with that said let me keep this
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video walking through how to create your
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own follow up funnels people are coming
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here they see your ad and then what’s
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gonna happen is if they if if they
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engage that they look at and they click
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on it and they move down the next step
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right but if they don’t click on the ad
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then it’s like oh we do like how do we
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follow these people what do we do right
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and so the first point of data look at
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the smaller markers for this part second
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there’s a point for smaller markers it’s
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for stuff like this the fine details
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right so this first step we have one
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thing that we’re Gavin first point of
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data that we’re getting from people is
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retargeting right the pixel data tripled
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retargeting people right now if you look
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at like the timeline of how this works
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with retargeting typically what’s gonna
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happen if someone sees this ad there’s a
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lot different strategies I’m not gonna
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go deep into strategies tonight but we
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can brainstorm as you can think through
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them like for example one thing if
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someone sees your ad now you can do it
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with a if they don’t watch that show to
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him again right if they don’t want to
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show to him again or if they do engage
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they watch soap certain percentage of it
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show them that out again or show them
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the next Saturday there’s a lot of it if
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then you can kind of make up okay and I
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don’t want to go through this right now
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I’m gonna give you guys a framework that
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you start thinking through these on your
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own but with retargeting like this is
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something like we can message them all
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the time right
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it’s not just like like once a week once
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a month Slyke retargeting happens all
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the time so as someone comes in here
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they don’t engage with us yet I have
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this whole thing where they’ve seen the
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ad I can start I can start engaging with
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them right
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these are representing day so every day
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I can have a new ad I can change things
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I can move things I can you would ever
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want but these
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all each days and you’re taking them
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through this this process right so
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that’s the first day second day third
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day fourth day fifth day six a seventh a
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so it might be a the first two days
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should on the same ad as soon as they
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watch the turn percentage then moved in
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this ad movement you can kind of take
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them through this the sequence can but
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all we have so far if they’ve just seen
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our app they have like engaged with it
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that’s all we have some retargeting
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trying to get them to actually engage
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and Susan’s actually engaged in the boom
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they move down to the next step of the
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follow up funnel right we’re now they
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come the page now a couple things gonna
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happen right they have this page they
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may give us their email address if they
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do it’s awesome they jump down here but
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they don’t it’s like what tools do we
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have like we can start like what data or
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we gather now we can start progressing
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and moving them through the funnel right
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so you come back here it’s like okay
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with this step we have retargeting now
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if we got pixels from this step right
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here so retargeting if they opt-in now
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what we’ve grabbed the stage we’ve
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grabbed their emails and if they foot a
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messenger than we’ve gotten a messenger
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eyes now as we got three things right
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and it could be more maybe you have a
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desktop push notification maybe they’re
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like you get add other things but let’s
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say in this phase the funnel now this
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point got one thing here we’ve got three
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things retargeting email and messenger
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right so there’s this phase in the
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follow funnel so this phase now again I
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can keep doing retargeting and retarding
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is awesome cuz I can keep showing new
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ads every single bag he keep that
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process happening right so sequence lets
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me do as much as often as I want okay
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then email if I email every single day
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it depends on your market your business
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your business model bike most people
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probably don’t email every single day
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right but maybe email like three times a
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week right so the sequence the the
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profit sharing the second psychological
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sequence stays the same but the
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frequency of message delivery is
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different right so email maybe I can
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send one every three days I send down
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email okay okay and then message reflect
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my facebook Messenger
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I don’t know about you but some messaged
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me on Facebook message every single day
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gives me super super annoyed there’s
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something about the intimacy of that
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channel like too often drives me crazy
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but I feel like once the week for me
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about it’s like this time where I don’t
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feel like I’m too over aggressive and
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people aren’t unsubscribed my crazy so
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the message that the timing sequence is
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like maybe they often I got one message
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here and then maybe over here I got a
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message and maybe over here I got a
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message dry so it’s like I got I’ve got
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I’ve got some with the planned out to
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kind of further spaced out right here
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right okay so now we got to sit over
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here
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now a big percent of people have dropped
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through the funnel and come down here to
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the next page to the landing page and
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here we get the next level of data right
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so we still get the retargeting you
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still get their email so you get their
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messenger now we start pick up some
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stuff right there give us her credit
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card maybe we’re getting their their
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cell phone maybe we’re getting their
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to text them right maybe we’ll get a
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cell phone to call them number maybe
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we’re getting their address we can send
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something in the mail etc a subset right
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we’re gathering more bits of data every
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single faces piece along the way right
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now this is the same thing the
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frequencies different for every single
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channel that we’re contacting people
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through right you’re probably not to
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send text message somebody every single
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day teens have their cell phone number
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right how many as if you got text
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message to me everything they might be a
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little bit annoyed how many as I
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personally called you every single ad is
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super annoyed rights I’m for none of you
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guys be annoyed oh well thank you try it
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how many guys if my cells guy called you
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every single day would be a little bit
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annoying okay all right sorry Ravi
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remember you’re all right so get in
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frequency like retargeting I got as many
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as I can as I can do right doesn’t ship
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down email maybe I’m doing every one
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every three days I’m like that text
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message maybe it’s like a face mask
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maybe once every seven days cellphone
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text maybe I’m knocking it immediately
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but maybe I’m gonna text them like once
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in the middle of the sequence and I got
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phone number may I call them I’m gonna
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call them like over here right now have
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address maybe I send something in the
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mail I could do that but much me that
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every single day this is expensive maybe
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I’ll do that right here in the process
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right so I’m looking at looking at the
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frequency of how I how I attack this
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this problem right so every channel has
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its strengths and weaknesses right
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typically the channels like retargeting
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no one gets pissed off they see your ad
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every single day well sometimes with you
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guys those people are like if I see your
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face again I’m gonna kill you
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that happens way too often um actually
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funny ones Ethernet so Ethan’s awesome
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we were in Kenya with him and his wife
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this summer and super amazing people and
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then we got back home and his wife is
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not so much into like our whole world I
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guess you like once where my pages are
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clicked on something and cracked me up
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like a week later she posted the calm
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when the comments is like rustle ever
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since I got back from Kenya I see what
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every single like might ads over and
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over to keep please stop sending me ads
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I was like I was so sorry
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I already offended or that fast anyway
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hopefully she forgives me tell her I’m
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sorry but for most part that channel of
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like following people the ads doesn’t
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get people annoyed right it’s not like
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it’s not intimates like on my newsfeed
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anyway I’m gonna see your eye there’s
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rustling in there to us again doesn’t
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bother them right so you can increase
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the frequency
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okay emails a little bit different like
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if I get the the if I get emails every
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single maybe twice I have some friends
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email two to three times a day I have
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one friend of Mel’s nine times a day
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nine times a day but he’s in the dating
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market this is what he told me this is
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actually good insight for all of us
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right like people buy stuff when they’re
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in pain right so sometimes you have
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customers like email my less than it by
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it’s like playin by cuz they weren’t in
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pain right now so my friend the emails
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nine times a day he is in the dating
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market he says if you look at like this
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the the lifespan of my of my customer
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who’s a man who is trying to learn how
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to date girls he’s like for most of
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their life they have a girlfriend right
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and so they subscribed my sis to my
07:40
email newsletter because they want to
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hear me tell jokes and be funny and I
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all those kind of things but they’re not
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enough pain right this is what happens
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those once or so every single year
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something Bad’s gonna happen to get in
07:49
fighting and whatever he’s like I need
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to make sure the second they get in a
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fight the very first email it open it
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mines on top his that point they’re in
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pain they’re gonna buy something and my
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is the first email they’re gonna buy for
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me so he justifies sending out ninety
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miles a day so the second that person’s
08:01
broken up with they will buy his thing
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instantly and he’s made a good business
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out of it right I don’t think that’s
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realistic for most of us but there you
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go
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but emails different intimacy level
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right so yes it’s kind of found what’s
08:12
your comfort level for you you know for
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me it might be three times a week
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something like that okay
08:16
messenger again like I said it’s
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different intimacy level more than once
08:18
a week I feel really weird really weird
08:21
direct mail phone calls text message you
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kind of thinking through those things
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like what’s the frequency of how you
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think he kind of communicate with those
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things right alright I hope you guys
08:29
enjoyed that video and now you
08:30
understand what a funnel is and how it
08:32
works again that is just one of the many
08:34
secrets here inside the traffic secrets
08:36
book there’s over 20 secrets they’ll
08:37
walk you through in detail to get more
08:39
traffic to your funnels and your
08:40
websites to build your Instagram or
08:41
YouTube fall whatever it is you’re
08:42
looking to do traffic seekers will help
08:44
you get more eyeballs on your message so
08:46
if you would like right now we’re doing
08:47
a very special offer now that my brand
08:49
new book is out you need a free copy of
08:51
the hard
08:51
or the hard the hardback version is very
08:54
hardcore as well but the hardback
08:55
version at traffic seekers calm there
08:58
should be a link down below or just go
08:59
to traffic seekers calm and go and get
09:01
your free copy right now all you do is
09:02
let me know where to ship it and cover
09:04
the shipping cost I already paid to
09:05
print it now you just let me know where
09:06
to ship it and we’ll ship it one right
09:07
away but that’s it you guys traffic
09:09
seekers calm teaches you how to do this
09:10
and a whole bunch more I hope you love
09:12
the book go get free copy right now at
09:14
traffic secrets calm let’s go
09:24
you
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