Traffic Secrets Book LAUNCH! The SECRET to EXPLODING Your Sales Funnel

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

hey my name’s Russell Brunson I’m the

00:01

author of this brand new book called

00:03

traffic secrets the shows you how to get

00:04

traffic into your websites and your

00:05

funnels but really quick today on page

00:08

91 I he’s just concept called follow up

00:10

funnels which is kind of fun and this is

00:12

actually the graph from the book right

00:13

here you can see there it is and this

00:15

shows you not just how to get traffic to

00:17

your funnels people always talk about

00:18

Facebook and YouTube and Instagram but

00:20

after you get those people in how do you

00:21

follow up with them

00:22

we know that the fortune is in the

00:23

follow up so the process we take

00:24

something to do after they come into our

00:25

funnels this is where most of the money

00:27

is actually made and now recently at a

00:29

live event I taught this process in

00:31

excruciating detail it was a lot of fun

00:32

then walk people through what it is how

00:34

it works and so what I want to do

00:35

instead of you have to read this book

00:36

right this very second I want to show

00:38

you that video so you get a start get

00:39

the Wills you’re not spinning about how

00:40

you can build your follow up funnels and

00:42

hopefully I’ll inspire you to get your

00:43

free copy of the traffic secrets book as

00:45

well so with that said let me keep this

00:46

video walking through how to create your

00:48

own follow up funnels people are coming

00:50

here they see your ad and then what’s

00:53

gonna happen is if they if if they

00:58

engage that they look at and they click

01:00

on it and they move down the next step

01:01

right but if they don’t click on the ad

01:03

then it’s like oh we do like how do we

01:05

follow these people what do we do right

01:06

and so the first point of data look at

01:09

the smaller markers for this part second

01:11

there’s a point for smaller markers it’s

01:13

for stuff like this the fine details

01:15

right so this first step we have one

01:17

thing that we’re Gavin first point of

01:19

data that we’re getting from people is

01:20

retargeting right the pixel data tripled

01:24

retargeting people right now if you look

01:26

at like the timeline of how this works

01:27

with retargeting typically what’s gonna

01:29

happen if someone sees this ad there’s a

01:31

lot different strategies I’m not gonna

01:32

go deep into strategies tonight but we

01:34

can brainstorm as you can think through

01:35

them like for example one thing if

01:36

someone sees your ad now you can do it

01:38

with a if they don’t watch that show to

01:39

him again right if they don’t want to

01:41

show to him again or if they do engage

01:42

they watch soap certain percentage of it

01:44

show them that out again or show them

01:45

the next Saturday there’s a lot of it if

01:47

then you can kind of make up okay and I

01:49

don’t want to go through this right now

01:51

I’m gonna give you guys a framework that

01:52

you start thinking through these on your

01:53

own but with retargeting like this is

01:55

something like we can message them all

01:56

the time right

01:57

it’s not just like like once a week once

01:59

a month Slyke retargeting happens all

02:01

the time so as someone comes in here

02:02

they don’t engage with us yet I have

02:04

this whole thing where they’ve seen the

02:05

ad I can start I can start engaging with

02:07

them right

02:07

these are representing day so every day

02:10

I can have a new ad I can change things

02:11

I can move things I can you would ever

02:12

want but these

02:13

all each days and you’re taking them

02:17

through this this process right so

02:19

that’s the first day second day third

02:20

day fourth day fifth day six a seventh a

02:21

so it might be a the first two days

02:23

should on the same ad as soon as they

02:24

watch the turn percentage then moved in

02:26

this ad movement you can kind of take

02:27

them through this the sequence can but

02:29

all we have so far if they’ve just seen

02:30

our app they have like engaged with it

02:31

that’s all we have some retargeting

02:32

trying to get them to actually engage

02:33

and Susan’s actually engaged in the boom

02:35

they move down to the next step of the

02:36

follow up funnel right we’re now they

02:37

come the page now a couple things gonna

02:39

happen right they have this page they

02:42

may give us their email address if they

02:43

do it’s awesome they jump down here but

02:45

they don’t it’s like what tools do we

02:46

have like we can start like what data or

02:48

we gather now we can start progressing

02:49

and moving them through the funnel right

02:51

so you come back here it’s like okay

02:52

with this step we have retargeting now

02:54

if we got pixels from this step right

02:55

here so retargeting if they opt-in now

02:59

what we’ve grabbed the stage we’ve

03:01

grabbed their emails and if they foot a

03:04

messenger than we’ve gotten a messenger

03:06

eyes now as we got three things right

03:08

and it could be more maybe you have a

03:09

desktop push notification maybe they’re

03:11

like you get add other things but let’s

03:12

say in this phase the funnel now this

03:14

point got one thing here we’ve got three

03:15

things retargeting email and messenger

03:17

right so there’s this phase in the

03:18

follow funnel so this phase now again I

03:20

can keep doing retargeting and retarding

03:21

is awesome cuz I can keep showing new

03:23

ads every single bag he keep that

03:24

process happening right so sequence lets

03:27

me do as much as often as I want okay

03:32

then email if I email every single day

03:35

it depends on your market your business

03:37

your business model bike most people

03:38

probably don’t email every single day

03:39

right but maybe email like three times a

03:41

week right so the sequence the the

03:44

profit sharing the second psychological

03:45

sequence stays the same but the

03:48

frequency of message delivery is

03:49

different right so email maybe I can

03:50

send one every three days I send down

03:52

email okay okay and then message reflect

03:57

my facebook Messenger

03:58

I don’t know about you but some messaged

04:00

me on Facebook message every single day

04:01

gives me super super annoyed there’s

04:03

something about the intimacy of that

04:04

channel like too often drives me crazy

04:06

but I feel like once the week for me

04:08

about it’s like this time where I don’t

04:09

feel like I’m too over aggressive and

04:10

people aren’t unsubscribed my crazy so

04:12

the message that the timing sequence is

04:14

like maybe they often I got one message

04:16

here and then maybe over here I got a

04:17

message and maybe over here I got a

04:19

message dry so it’s like I got I’ve got

04:20

I’ve got some with the planned out to

04:22

kind of further spaced out right here

04:23

right okay so now we got to sit over

04:25

here

04:26

now a big percent of people have dropped

04:28

through the funnel and come down here to

04:29

the next page to the landing page and

04:31

here we get the next level of data right

04:33

so we still get the retargeting you

04:37

still get their email so you get their

04:40

messenger now we start pick up some

04:43

stuff right there give us her credit

04:44

card maybe we’re getting their their

04:46

cell phone maybe we’re getting their

04:49

to text them right maybe we’ll get a

04:50

cell phone to call them number maybe

04:53

we’re getting their address we can send

04:54

something in the mail etc a subset right

04:58

we’re gathering more bits of data every

05:00

single faces piece along the way right

05:01

now this is the same thing the

05:03

frequencies different for every single

05:04

channel that we’re contacting people

05:06

through right you’re probably not to

05:07

send text message somebody every single

05:08

day teens have their cell phone number

05:09

right how many as if you got text

05:11

message to me everything they might be a

05:12

little bit annoyed how many as I

05:14

personally called you every single ad is

05:16

super annoyed rights I’m for none of you

05:18

guys be annoyed oh well thank you try it

05:24

how many guys if my cells guy called you

05:27

every single day would be a little bit

05:29

annoying okay all right sorry Ravi

05:31

remember you’re all right so get in

05:34

frequency like retargeting I got as many

05:36

as I can as I can do right doesn’t ship

05:38

down email maybe I’m doing every one

05:41

every three days I’m like that text

05:42

message maybe it’s like a face mask

05:44

maybe once every seven days cellphone

05:46

text maybe I’m knocking it immediately

05:48

but maybe I’m gonna text them like once

05:50

in the middle of the sequence and I got

05:52

phone number may I call them I’m gonna

05:54

call them like over here right now have

05:56

address maybe I send something in the

05:57

mail I could do that but much me that

05:59

every single day this is expensive maybe

06:00

I’ll do that right here in the process

06:02

right so I’m looking at looking at the

06:04

frequency of how I how I attack this

06:06

this problem right so every channel has

06:09

its strengths and weaknesses right

06:11

typically the channels like retargeting

06:12

no one gets pissed off they see your ad

06:14

every single day well sometimes with you

06:15

guys those people are like if I see your

06:17

face again I’m gonna kill you

06:19

that happens way too often um actually

06:23

funny ones Ethernet so Ethan’s awesome

06:27

we were in Kenya with him and his wife

06:29

this summer and super amazing people and

06:33

then we got back home and his wife is

06:35

not so much into like our whole world I

06:36

guess you like once where my pages are

06:37

clicked on something and cracked me up

06:39

like a week later she posted the calm

06:42

when the comments is like rustle ever

06:43

since I got back from Kenya I see what

06:45

every single like might ads over and

06:46

over to keep please stop sending me ads

06:48

I was like I was so sorry

06:50

I already offended or that fast anyway

06:51

hopefully she forgives me tell her I’m

06:54

sorry but for most part that channel of

06:57

like following people the ads doesn’t

06:58

get people annoyed right it’s not like

06:59

it’s not intimates like on my newsfeed

07:00

anyway I’m gonna see your eye there’s

07:01

rustling in there to us again doesn’t

07:03

bother them right so you can increase

07:04

the frequency

07:05

okay emails a little bit different like

07:06

if I get the the if I get emails every

07:08

single maybe twice I have some friends

07:10

email two to three times a day I have

07:11

one friend of Mel’s nine times a day

07:12

nine times a day but he’s in the dating

07:15

market this is what he told me this is

07:17

actually good insight for all of us

07:19

right like people buy stuff when they’re

07:21

in pain right so sometimes you have

07:23

customers like email my less than it by

07:24

it’s like playin by cuz they weren’t in

07:26

pain right now so my friend the emails

07:28

nine times a day he is in the dating

07:29

market he says if you look at like this

07:31

the the lifespan of my of my customer

07:34

who’s a man who is trying to learn how

07:35

to date girls he’s like for most of

07:37

their life they have a girlfriend right

07:38

and so they subscribed my sis to my

07:40

email newsletter because they want to

07:42

hear me tell jokes and be funny and I

07:43

all those kind of things but they’re not

07:44

enough pain right this is what happens

07:47

those once or so every single year

07:48

something Bad’s gonna happen to get in

07:49

fighting and whatever he’s like I need

07:50

to make sure the second they get in a

07:52

fight the very first email it open it

07:53

mines on top his that point they’re in

07:55

pain they’re gonna buy something and my

07:56

is the first email they’re gonna buy for

07:57

me so he justifies sending out ninety

07:59

miles a day so the second that person’s

08:01

broken up with they will buy his thing

08:02

instantly and he’s made a good business

08:04

out of it right I don’t think that’s

08:06

realistic for most of us but there you

08:08

go

08:09

but emails different intimacy level

08:11

right so yes it’s kind of found what’s

08:12

your comfort level for you you know for

08:14

me it might be three times a week

08:15

something like that okay

08:16

messenger again like I said it’s

08:17

different intimacy level more than once

08:18

a week I feel really weird really weird

08:21

direct mail phone calls text message you

08:23

kind of thinking through those things

08:24

like what’s the frequency of how you

08:26

think he kind of communicate with those

08:27

things right alright I hope you guys

08:29

enjoyed that video and now you

08:30

understand what a funnel is and how it

08:32

works again that is just one of the many

08:34

secrets here inside the traffic secrets

08:36

book there’s over 20 secrets they’ll

08:37

walk you through in detail to get more

08:39

traffic to your funnels and your

08:40

websites to build your Instagram or

08:41

YouTube fall whatever it is you’re

08:42

looking to do traffic seekers will help

08:44

you get more eyeballs on your message so

08:46

if you would like right now we’re doing

08:47

a very special offer now that my brand

08:49

new book is out you need a free copy of

08:51

the hard

08:51

or the hard the hardback version is very

08:54

hardcore as well but the hardback

08:55

version at traffic seekers calm there

08:58

should be a link down below or just go

08:59

to traffic seekers calm and go and get

09:01

your free copy right now all you do is

09:02

let me know where to ship it and cover

09:04

the shipping cost I already paid to

09:05

print it now you just let me know where

09:06

to ship it and we’ll ship it one right

09:07

away but that’s it you guys traffic

09:09

seekers calm teaches you how to do this

09:10

and a whole bunch more I hope you love

09:12

the book go get free copy right now at

09:14

traffic secrets calm let’s go

09:24

you

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