Travis Stephenson, Chat Bot Secrets to Decreasing Ad Costs While Increasing Conversion Rates

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to
00:18
portulaca radio I’m your host Dave
00:19
Woodward do you guys are in for a
00:20
massive experience today this is gonna
00:22
be one of those rides where you’re gonna
00:23
be shocked to hear what actually comes
00:25
out of this guy’s mouth so first of all
00:26
welcome to the show Travis Stephenson
00:28
Travis hey how you going I’m doing great
00:31
thank you so much for taking time for
00:33
those of you guys who don’t know Travis
00:34
Travis actually has two of our two comma
00:37
Club Awards so again basically me and
00:39
CSU’s clickfunnels to produce over two
00:41
funnels each doing over a million
00:42
dollars one of them is for chat Matic
00:45
which were me talking about today in
00:46
their pre-launch
00:47
another one is for well three which is a
00:50
conglomerate of software tools and
00:52
somebody he’s using our software
00:53
clickfunnels to actually create and
00:55
market his other software but the part I
00:57
really am excited to talk about with you
01:00
today Travis is I get people asking all
01:02
the time about this whole messenger
01:03
thing how does it work all that kind of
01:05
stuff and you know people hear about
01:07
mini chat and hear about all these other
01:08
things and there’s so many different
01:09
questions out there
01:10
Facebook’s changing their algorithms all
01:12
the time and people aren’t gosh you know
01:13
what just tell me what do I really
01:15
really need to do now you and I before
01:17
we kind of started going on getting
01:19
started here you’re basically just
01:20
telling me down and slamming me that
01:22
we’re not doing this thing right so I
01:23
figured you know what tell everyone else
01:25
exactly how we should be doing this so
01:28
it’s it’s funny because it’s not it’s
01:31
it’s not that anybody’s doing it wrong
01:33
it’s that nobody’s Facebook doesn’t come
01:36
out and say like hey we made all of this
01:38
stuff possible and here’s what you could
01:40
do with it right just like with any
01:42
other new thing they’re not gonna
01:43
necessarily tell you all the things you
01:45
can do they will tell you what you can’t
01:48
do and you know it’s with messenger it’s
01:51
a new thing it’s a new toy a lot of
01:54
people are confused because they’re
01:56
hearing broadcasting through messenger
01:58
and they’re hearing chat BOTS and and to
02:02
me the most I would say probably the
02:05
most inhibiting word about messenger is
02:08
chat bot because it instantly feels like
02:11
you’ve got to create this lengthy
02:13
conversational like like crazy thing
02:17
right with all these like links to this
02:19
and that and that it’s you know you see
02:21
some people teaching chat BOTS and
02:23
you’re like wow that must have taken you
02:25
days and I just want to do something
02:26
that’s gonna add some incremental tics
02:29
up in my business and so that’s where I
02:32
you know really started with chat Matic
02:35
April of 2016 when they released the
02:37
messenger API which allows us to do some
02:40
really cool things and messenger I said
02:42
well as a marketer who already has a
02:44
business going as somebody who already
02:46
has funnels and I’ve already got these
02:48
things going what can I do to use
02:51
messenger which is downloaded by now 1.3
02:55
billion people so it’s one of the top
02:57
three most downloaded apps in the world
02:59
it’s worth looking into right so it’s
03:01
something that I wanted to figure out
03:02
and I said you know in a world where
03:06
everybody’s going mobile here’s an app
03:08
that’s on everybody’s mobile device
03:10
which if I can you know using Facebook’s
03:12
information if I can build my business
03:14
in some way into you know into this app
03:18
well there’s got to be a benefit there
03:20
so I started diving in and we found some
03:22
cool what I call entry points and this
03:25
is where most marketers fall short they
03:27
think that the bot is like okay so
03:30
somebody’s gonna go to my Messenger
03:32
they’re gonna message me and then like a
03:35
bot will take over and the perfect
03:36
example would be like a local bowling
03:39
alley somebody goes to their Facebook
03:41
page clicks send a message and they say
03:43
hey what are your hours a chat bot could
03:46
automatically reply and say our hours
03:48
are this right so people think that
03:50
they’ve got to set up all these
03:51
scenarios and so what I wanted to do was
03:54
I wanted to focus on entry points which
03:56
was getting people into messenger to
03:59
then activate real BOTS or just to have
04:02
a conversation because if you really get
04:04
deep into this you’ll you’ll realize
04:07
that like everything that we buy when
04:09
we’re in person a lot of it comes down
04:11
to conversation if you walk into a store
04:13
to buy a pair of jeans and then the guy
04:15
at the store doesn’t talk to you a lot
04:17
of times you walk out and it’s just it’s
04:19
one of those things conversation engages
04:21
you it brings you in and so I started
04:24
focusing on entry points for messenger
04:26
I said well what are some of the cool
04:27
ones that I think are already going on
04:29
and the one that we’re really attached
04:31
to in the beginning was what I call a
04:33
comment trigger and this is the one that
04:36
you guys were missing out on and I think
04:38
that 90% of your listeners are probably
04:40
missing out on this one and what it is
04:42
is anytime somebody comments on a post
04:44
or on an ad of yours as long as it’s on
04:47
a business page you can automatically
04:50
send them using something like Chat
04:53
Matic you can automatically set up a
04:55
precondition to message that goes to
04:57
everybody who comments so if you say
05:00
comment below and I’m gonna send you
05:02
this our system can automatically send
05:04
it to you obviously and so it’s not as
05:07
you know it it obviously is super cool
05:09
that we can do that but the coolness of
05:12
it is way overshadowed by the
05:14
effectiveness of what this does so we’ve
05:16
got people who take the same idea and
05:19
they’re promoting ecommerce products and
05:20
they say comment below for a 15% off
05:23
discount coupon or comment below for
05:25
free shipping now again figuring out why
05:31
that overshadows the coolness is looking
05:33
into how these comments change your
05:37
natural organic reach and we all know
05:40
number one thing on Facebook is
05:42
engagement if your post gets lots of
05:43
likes comments and shares it’s a good
05:45
post and Facebook will show it to more
05:47
people and we win right
05:48
well the reverse of that is a post that
05:52
doesn’t get very much engagement and
05:53
mostly ads and you know small businesses
05:56
it’s hard you don’t have a marketing
05:58
department to like figure out what can I
05:59
do to get engagement on every post so
06:02
now what we’ve done with chat Matic is
06:04
you have the ability to say comment
06:06
below and I’m gonna give you something
06:07
mmm some I’m incentivizing you to
06:09
comment basically and we can deliver
06:12
that something instantly well with that
06:14
something comes you know links back to
06:17
our website it comes with additional
06:20
marketing material which gives us a
06:22
second chance to reach somebody and you
06:26
know we’ve also learned that that
06:27
original comment it starts a
06:30
conversation it’s you know a lot of
06:32
times you’ll see friends tagging their
06:34
friends and now you know that original
06:36
friend tag
06:37
Alley Sally comes on an hour later
06:39
comments again and now that original
06:41
friend gets a message saying hey you
06:43
know Sally commented on your post so now
06:45
you’re going back to my ad and we found
06:48
that just by doing this just by
06:50
incentivizing engagement even if you
06:52
don’t deliver something fantastic which
06:54
obviously you should something for free
06:57
or a discount or a PDF or a you know
06:59
learn your guide or something
07:01
interesting by incentivizing engagement
07:04
we’re seeing an increase in our traffic
07:06
by over thirty five percent and that’s
07:08
post by post that’s our and that’s a
07:10
stat based on reach so we’re seeing that
07:14
on average our average post that
07:17
incentivize engagement engagement gets
07:19
thirty five percent more reach than one
07:21
that doesn’t and we get way more actual
07:24
trick clicks in traffic because you know
07:26
especially on an ad when you tell
07:29
somebody comment below and I want to
07:30
give you this you get a ton more traffic
07:33
because now you’re actually actively
07:34
promoting it and so that was the first
07:38
entry point that we realized was really
07:40
beneficial was man you know somebody can
07:43
comment on a post or an ad and we can
07:45
give them something and it incentivizes
07:46
us or it gives us a way to incentivize
07:48
them to comment so now our ads look more
07:51
engaging and as I was kind of explaining
07:54
to you day before if when you post
07:56
something on Facebook right away the
07:59
EdgeRank algorithm and nobody knows the
08:01
real numbers but let’s say it shares
08:03
your post to about 10 percent of your
08:04
total audience it’s gonna trap some yeah
08:07
I want to kind of make sure people
08:09
understand what we’re really talking
08:10
about here and give some practical
08:11
example because yes as we were just kind
08:14
of getting started you basically said
08:15
you know Dave got a couple of posts you
08:17
guys could have done better with and so
08:19
let’s if you don’t mind let’s take for
08:20
example the funnel hacking live post
08:23
because perfect motion well yes these
08:25
listeners are all gonna if you guys have
08:27
it if you’re not familiar funnel hacking
08:28
live you should be you should be going
08:30
go to phone hacking live.com get your
08:32
tickets all that kind of stuff but
08:33
realize what Travis I were talking about
08:36
before we got started here was they said
08:38
you know dig you guys posted that your
08:40
tickets were available and you put a
08:41
link in and so I want to kind of because
08:43
this is something again we do this and
08:46
we’re on Facebook all the time we’re
08:48
advertise we’re doing all sorts of stuff
08:49
so obviously we’re
08:51
pretty we’re not newbies to this
08:53
business yeah I want to make sure that
08:55
you kind of help people understand what
08:56
could we have done better so they can
08:57
actually take that knowledge and
08:59
actually apply that in their own
09:00
business yeah so here’s the way that I
09:02
look at it is that the reason that you
09:04
post normal posts on Facebook is because
09:07
you want engagement a lot of people
09:09
think it’s the other way I did it like
09:10
oh well I want you know people to buy my
09:13
product right but know what you really
09:15
want is engagement because if you don’t
09:16
get engagement nobody’s gonna see your
09:18
product so engagement first and and
09:20
there’s a couple of rules that we all
09:22
kind of know are true and one of those
09:24
is when you post something on Facebook
09:27
and in the description of that post you
09:29
have a link it naturally isn’t going to
09:32
reach as many people that’s just because
09:34
Facebook realizes if somebody sees this
09:37
post there’s a good chance they’re gonna
09:38
leave Facebook let’s see what happens
09:41
and so you should share it out to a
09:42
small percentage of your audience
09:44
probably doesn’t do as well because it’s
09:46
got a link on it and and for whatever
09:49
reason it never reaches as many people
09:51
so now enter in something like a comment
09:55
trigger right where would somebody
09:56
comments you can send them something
09:57
which one do you think is gonna go
09:59
farther and this is the headline that
10:01
you guys used it said funnel hacking
10:03
live tickets are for sale get yours ASAP
10:05
before they’re gone forever and you had
10:07
a link to the website do you think that
10:09
would would work better than what about
10:12
this phone hacking live tickets are for
10:14
sale 30% of tickets are already pre-sold
10:16
comment give me what light or like mine
10:19
below or you know let’s do it below to
10:22
grab yours now through this exclusive
10:25
private opportunity or however you want
10:28
to word it obviously when they share
10:31
that out to the 10% of people you’re
10:33
gonna have those people looking and
10:34
saying well I got a comment I gotta
10:36
check this out I’m curious to see what
10:38
this special deal is what the you know
10:41
how can I get in what are the price you
10:43
know they’re gonna they’re gonna
10:44
question it and they’re gonna go when
10:47
they comment you could now use something
10:49
like a cup Matic you know trigger to
10:51
instantly send them a link that says hey
10:53
you know and reaffirm the reason why
10:56
they should go again now you can put a
10:57
description in there that that describes
10:59
why they should go check it out and then
11:01
a link to funnel hacking live and so
11:04
you’re still just
11:05
ribbiting the link and obviously you’re
11:06
gonna get a little bit less traffic per
11:10
view right because you’re gonna need to
11:12
comment in order to get the link however
11:14
you’re gonna get a lot more views we’ve
11:17
found this to be true almost 100% of the
11:19
time unless you’re doing something you
11:22
know crazy off-the-wall generating
11:24
comments is way more important and and
11:27
let me let me just quickly super quickly
11:29
go over why I think comments are so
11:32
important and there’s no better way than
11:35
to pretend that it’s a real-life Street
11:38
like if you look at your your newsfeed
11:40
as a street and you’re scrolling through
11:42
just like you would be driving down the
11:44
street if you like something that’s like
11:47
driving down the street looking at
11:49
something and giving it a thumbs up
11:50
right that’s like okay cool Facebook
11:52
sees you do that and they’re like well
11:53
that’s not really that important or
11:55
sharing something that’s like taking a
11:58
picture of it and texting it to five of
11:59
your friends well that doesn’t mean that
12:02
those five friends are gonna go do
12:03
something about it it just means that
12:05
you thought it was cool enough to give
12:07
them to share it but if you comment
12:10
that’s like driving down the street
12:11
stopping your car looking at the store
12:14
and saying hey that’s super cool
12:16
Facebook sees that and they’re like he’s
12:18
he thought he cared enough to engage
12:21
that’s different than just blindly
12:23
liking or blindly sharing and so I
12:26
really do believe that’s why they built
12:29
this kind of backdoor that allows you to
12:32
instantly send messages upon comments
12:34
but that’s the way that you should be
12:36
formulating a lot of your posts is look
12:39
for the comment send a message on the
12:41
comment I love that analogy it’s honest
12:43
I was my wife and I were in Austin for
12:45
the weekend cook anniversary getaway
12:48
type of trip and we’re actually walking
12:50
down 6th Street where they’ve got you
12:53
know they have a Cowboys game playing
12:54
they’ve got all these bars old but all
12:56
this kind of crazy stuff going on and it
12:58
was amazing to me to we’re literally
12:59
right next to each other you got two
13:02
different clubs and one is just
13:03
jam-packed they could get enough people
13:05
in it and literally the one right next
13:07
to it then they’ve got people beg you
13:09
know hey come on in come on in given all
13:12
these offers and no one was going in and
13:14
so I look at your comments as kind of
13:16
like when you’re driving down your
13:18
distri
13:18
you see a huge line of people wanting to
13:20
get into that rest yet again it creates
13:22
that curiosity and obviously 100 sense
13:25
curiosity urgency are the two things
13:27
that are every marketers most important
13:30
trick and tool in their tool belt and so
13:33
if you can increase curiosity that’s why
13:35
again I know there’s I hear this all the
13:37
time and it’s one things you know we’ve
13:39
we’ve gone back and forth we’re still
13:40
kind of testing as far as is it better
13:42
putting the link out or is it better put
13:44
in a mini chat because every time you
13:46
ask someone to do something you’re right
13:47
you you lose some people during that
13:49
transaction I’m clicking and yet at the
13:52
same time by creating that many comments
13:54
it does it again you’re trying to play
13:57
the algorithm game but at the same time
13:59
it also as you’re scrolling through if
14:01
you see someone’s got 800 comment you’re
14:03
going gosh there’s gotta be something in
14:05
this post of value or at least that’s
14:07
100 percent yeah it’s it’s a lot of that
14:10
perception and I think that there’s also
14:12
you know I’ve been doing it now for a
14:14
year and eight nine months somewhere in
14:16
there and and we’ve learned a couple of
14:18
cool tricks when it comes to asking for
14:21
comments not just saying comment below
14:24
write or comment I’m in one of the
14:28
things that we’ve done is obviously a
14:29
comment like I’m in is a good inclusive
14:33
comment that’s one that would lead other
14:35
people to be like oh what are they in on
14:36
for webinars for instance we’ve done
14:39
I’ll be there that’s another one letting
14:41
everybody know hey these other people
14:43
subliminally these other people are
14:45
going I should go and and so when you
14:49
actually ask somebody to say something
14:51
think about you know we tell people to
14:54
think about what that means what that
14:58
phrase that you’re asking them to say
15:00
actually means and some of the times and
15:01
this was a really cool experiment I
15:03
actually had somebody comment
15:05
WWH at matok calm to get the trigger I’m
15:09
like okay comment WWE chat matcom to get
15:12
this and so I had like 500 people
15:15
sharing links to my website and it was
15:19
pretty cool because we obviously got way
15:21
more traffic because there was people
15:22
seeing this link going why are they
15:24
linking to this website and so there’s
15:28
ways that you can kind of game it in and
15:30
I think it’s more than just
15:31
comment below for this which is what
15:33
everybody does there was that you know
15:36
two years of everybody was afraid like
15:38
oh I heard that Facebook’s algorithm
15:40
you know boot you down if you ask for
15:42
comments and it’s just some random rumor
15:45
that people put out but so yeah that
15:49
commenting feature is one big one and
15:51
the next kind of big thing that
15:52
everybody I think should be focusing on
15:54
is the idea of building a notification
15:58
list in messenger and so another great
16:01
example for clickfunnels recently I saw
16:04
that you guys did software secrets a
16:06
really cool software webinar when
16:09
somebody signs up for a webinar for me
16:11
right now they go over to the Thank You
16:13
page and on that Thank You page almost
16:16
every marketer that I know has a mobile
16:19
sign up reminder thing right so you know
16:21
hey set up text messages right give me
16:25
your your cell phone number as invasive
16:27
as that sounds you don’t know me but I
16:29
want your phone number and so maybe
16:32
they’re like oh hey yeah sure let’s do
16:34
it I’m getting 20% of people to give me
16:37
their mobile number and now I can send
16:39
them a text message do you have you ever
16:41
gone through what that actually looks
16:43
like when you send that text message it
16:45
comes from a number that they’ve never
16:46
seen it’s usually like 3 6 3 - 8 oh so
16:50
right off the bat when they see the text
16:52
message come in they’re like spam no
16:54
thanks and then you have to use you only
16:57
get like a hundred characters and you
16:59
have to use some of them to say hey it’s
17:01
Travis Stephenson because they don’t
17:03
know
17:03
and so like you’re already limited in so
17:06
many ways so what I said was like look
17:07
we built in the chat Matic this ability
17:09
to build a basically a squeeze page that
17:12
acts like its own you know like a like a
17:14
notification list builder so now on my
17:17
Thank You page we have a little page on
17:19
there in an iframe that says make sure
17:22
you get notified of our of our broadcast
17:24
click send a messenger below and we’ll
17:26
send you a message 15 minutes before we
17:27
go live and when they click that it adds
17:31
them to messenger I then redirect them
17:33
to a page says like hey thank you you’re
17:35
all set whatever and this this is I
17:39
think way more important than most
17:40
people give it credit for because we all
17:43
know on webinars the most important
17:44
thing to do is to get someone
17:45
on the webinar or if you’ve got a blog
17:47
you could do this with a blog write you
17:49
post a new blog post now you can notify
17:51
people through messenger hey our new
17:53
post is up and you’re gonna get way more
17:56
activity but on the webinar we get we
18:00
saw it like like flat out from messenger
18:03
a webinar where normal attendance rate
18:06
is about 12 to 18 percent our attendance
18:08
rate on all of the webinars the webinars
18:10
that we’ve run with mobile messenger
18:13
reminders are 30% plus dude that’s yeah
18:18
because like think about the logistics
18:20
of it right like you get them most that
18:23
everybody has messenger shit sending
18:24
notifications on their phone so now
18:26
you’re gonna get a notification on your
18:28
phone if you try to do this with email
18:30
people don’t check their email every
18:32
minute so you try to send an email 15
18:34
minutes before you go live nobody gets
18:36
it in fact it’s more of a hassle to send
18:39
an email 15 minutes ahead of time
18:40
because I spend more time answering
18:42
emails from people after the webinar
18:44
saying I didn’t get this until after do
18:47
you have a replay right don’t want to
18:50
interrupt your I’m gonna stop yes I want
18:52
to find the one thing I hear people
18:53
always say on this messenger thing is
18:56
I’ve got to have them click say
18:58
something to go to messenger and then
19:00
they have to accept it in messenger so
19:02
on this on your so if the stuff you’ve
19:07
got going right now as far as chat Matic
19:09
when you have that India night of
19:10
clickfunnels and they click on it do
19:12
they then have to go and accept inside
19:14
of messenger or is that click no you
19:17
know so what happens is the way that we
19:20
built it is it looks to see is somebody
19:22
logged you know is this user logged in
19:24
now on mobile it is a little bit
19:25
different on mobile for the majority of
19:27
the experience what ends up happening is
19:29
they’ll click send a messenger and it’ll
19:31
actually pop up a little window that
19:33
says you know login to messenger if
19:35
they’re not currently logged into
19:37
messenger it’ll ask them to login and
19:39
when they login which it doesn’t take
19:42
them away from the experience it doesn’t
19:44
take them into messenger and then ask
19:45
them to reaccept once they log in that’s
19:48
them accepting and then it redirects
19:50
them back to where we want to go but if
19:52
they’re logged in and this is the case
19:53
with a good majority of the people I
19:56
mean our conversion rates are pretty
19:58
high on these
19:59
these reminders if they’re already
20:01
logged in they just click one button and
20:03
they don’t even see anything happen it
20:05
just instantly sends the the
20:09
subscription but we also then instantly
20:13
we also allow you to send a message
20:17
instantly when somebody subscribes so
20:19
once they subscribed - the message it
20:21
says hey awesome job this is where my
20:24
reminder is gonna come from it’s my
20:26
Travis Stephenson page and I give them a
20:28
little to take a page from Ryan Deiss I
20:30
give them a little indoctrination
20:32
message first
20:33
hey this is when I send my messages this
20:36
is where you can find me go check me on
20:38
YouTube like you know I use it as my
20:40
first get to know me message and now
20:43
they’re able to pick me up on different
20:46
places they’re subscribing to YouTube
20:47
they’re finding me on Facebook and so
20:50
then again 15 minutes ahead of time I go
20:53
into chat Matic I hit create broadcast
20:55
to that list and I broadcast to that
20:57
list a message it just says hey we’re
20:59
getting ready to go live click here to
21:01
join us and the phenomenal thing is
21:05
we’re talking 70 to 80 percent opens
21:08
that’s on average that’s after mailing
21:11
them like a lot not like my biggest list
21:15
like up because you can’t broadcast you
21:17
know promotional stuff forever you just
21:19
can’t that the rules are you have 24
21:22
hours from somebody contacting you and
21:24
messenger or accepting messenger
21:26
messages so if they subscribe you
21:28
technically have 24 hours to send them a
21:30
marketing related message after that you
21:33
have to send them notifications which is
21:35
again that’s not if you’re running an
21:37
e-commerce store and you’re saying hey
21:38
you know we’re gonna run a 25% off sale
21:40
that’s not a notification what they mean
21:43
by notification is hey you signed up to
21:45
find out when we were going live we are
21:48
going live or you know you wanted to get
21:51
information about our new blog posts we
21:54
have a new blog post making it very
21:56
structured in that you’re actually
21:58
telling them something they care about
22:00
and the way they police it is very rough
22:04
right now there’s a lot of people
22:05
broadcasting messengers or like
22:07
marketing messages constantly but
22:10
Facebook will shut you down they don’t
22:12
they buy
22:13
pass us as a software by the way they
22:15
bypass us if you Dave if you start
22:18
broadcasting promotional stuff to people
22:20
after that 24-hour window and you’re
22:22
using chat Matic they don’t even tell us
22:24
they go right to your fan page and they
22:26
restrict your ability to send messages
22:28
and you then write a support ticket to
22:30
us and you’re like hey my messages
22:32
aren’t being sent and we know right away
22:35
that’s because you were probably
22:36
breaking some rules so it’s it’s it’s
22:40
really cool like really you can’t
22:43
compete it but it’s not replacing email
22:45
I get a lot of those questions every day
22:47
oh is this are you gonna say this is
22:48
gonna replace email I use email with
22:50
like more frequently than I used
22:52
messenger messenger is different it’s a
22:54
conversation platform that allows you to
22:56
engage constantly with your user base on
23:00
things they care about new posts new
23:03
blog posts webinar notifications is my
23:06
big one and so it’s just you know we do
23:10
contests where you can sign up to get
23:12
notified who the winner is and then
23:13
obviously what we can use that to link
23:15
them back to our site and all kinds of
23:18
really really cool like you know
23:20
experiences and case studies so far but
23:22
it’s been a heck of a ride and you know
23:24
messenger is just one of those things
23:26
now that once you really figure it out
23:28
you start thinking about I could
23:30
probably do this in messenger just the
23:32
same way that you would treat email you
23:34
know we went in your thought process so
23:36
tell me Travis when as far as chat Matic
23:39
there a way that you can extract the
23:42
email address they have in facebook so
23:45
that shows that address my man you asked
23:49
the perfect question because a lot of
23:52
other apps give you the ability to in
23:54
the bot you can ask them hey what’s your
23:57
email address if you give it to us we
23:59
can then use ap er and do all this stuff
24:01
and I’m like dude for me too complicated
24:04
so what we did was we built you you’ve
24:09
seen those sign up with Facebook buttons
24:10
everywhere like hey enter your name and
24:12
email or sign up with Facebook we said
24:14
look why don’t we just modulate that
24:17
sign up with Facebook button and allow
24:19
anybody to make a sign up with Facebook
24:22
button that they can use as a link to
24:25
drive traffic anyway
24:26
when somebody clicks it it’s gonna grab
24:28
their email from Facebook obviously
24:29
there’s an authorization that has to
24:31
take place like it would normally but if
24:33
you’re logged into Facebook it pops up a
24:35
little window that says hey so-and-so
24:37
would like to grab your email address
24:39
and your public profile would you like
24:40
to continue and the thing I love and
24:43
it’s how you can tell there’s some
24:44
marketers in Facebook not many but the
24:47
button itself the button that actually
24:51
authorizes us to get their email this is
24:53
the the phrase they use on the button it
24:55
says continue as so if you’re seeing
24:58
this it would say continue as date and
25:01
I’m like obviously I’m gonna click that
25:04
button because I don’t want to continue
25:06
with somebody else and so it’s just one
25:08
of those things like they they worded it
25:11
so perfectly for us so essentially what
25:14
this does is in art in our tool we this
25:18
is like a kind of like an add-on it’s
25:19
not really messenger related you could
25:21
use it anywhere and I use it on every
25:23
one of my click funnels every opt-in
25:25
page I have has a name and email or sign
25:28
up with Facebook button and all you do
25:32
is you just tell our system where do you
25:33
want to redirect somebody once they’ve
25:35
clicked this link and then what’s the
25:37
name of this campaign so you might name
25:39
it you know click funnels and we also
25:43
integrate with all the major
25:44
autoresponders so you can instantly send
25:46
that lead to multiple autoresponders
25:49
actually we kind of have a zapier like
25:51
setup where you can send them to
25:52
MailChimp and you could send it to
25:55
GoToWebinar at the same time when
25:57
somebody opts in and so we do have that
26:01
ability and what a lot of our users do
26:02
and the reason I kind of long-winded
26:04
explain that what a lot of our users do
26:06
is they’ll make a post that says hey
26:08
comment below for this free pdf and then
26:11
they’ll use our quote unquote button
26:13
which is what we call it it’s a link
26:14
that will grab an authorization for
26:16
email they’ll use that to redirect
26:20
people to the PDF so now as they’re
26:22
going to the PDF they’re actually
26:23
getting a subscriber very cool very so
26:28
it’s it’s a pretty cool software and I
26:30
mean I’ve even even through testing it
26:32
now I mean just looking at my saw my
26:34
system I obviously run demos of it all
26:36
the time and I do a lot of training and
26:39
and so even just through doing mostly
26:40
demos I’ve generated like eighty four
26:43
hundred leads and one time I did a
26:46
campaign and this was amazing I did a
26:48
campaign on my Facebook page where I
26:51
posted an image that had every targeting
26:54
option on Facebook like for the ads
26:56
platform and so it described every
26:58
targeting option that you could have and
27:00
in the description I said comment you
27:03
know if you want a copy of this to
27:04
download comment awesome below and you
27:07
know do me a favor share this because I
27:09
can’t turn it into an ad share it and I
27:12
shared it into a couple of groups just
27:14
to see like Facebook Ads groups and you
27:16
know all this kind of marketing stuff
27:18
and I ended up getting to 2,500 comments
27:23
over a thousand shares and like 1800
27:26
comments but using chat Matic to
27:29
instantly send a message when somebody
27:31
commented and then using our button to
27:33
grab an email when they clicked for the
27:35
downloadable version I ended up
27:37
generating a list of like 1800 people
27:39
all for free and you know obviously as a
27:42
marketer you then take that you can do a
27:44
thousand different styles of campaigns I
27:47
was running people through a webinar
27:50
where I explained Chat Matic actually
27:53
within our pre-launch and I mean we
27:56
absolutely crushed it and there was no
27:57
you know normal external links anywhere
28:00
like it was just a very sort of hidden
28:02
funnel but it crushed that’s fantastic I
28:08
mean actually looking at some of your
28:09
users comments in one of those it’s
28:10
exactly what we were just talking about
28:11
that is Jason Johnson here basically
28:14
it’s over 1400 engaged I got 400 emails
28:17
yeah
28:18
that’s pretty impressive so grabbing
28:21
meals like like you wouldn’t even
28:23
believe and literally just today so
28:24
obviously we have a group of all of our
28:26
sort of first users for chat Matic and I
28:28
told people today I’m like look it’s
28:30
Halloween let’s do something cool for
28:32
Halloween I’m like do these two things
28:34
so I listed to probably hundred word
28:37
paragraphs describing what they could do
28:39
with chat Matic one like make a
28:41
Halloween post and have somebody say
28:42
comment Halloween you’ll give him 25 25
28:44
percent off in the comments of that post
28:47
the guy says about 20 minutes after I
28:50
posted he says oh five sales already
28:52
and then about an hour and a half later
28:54
that this is no joke he goes so I said
28:58
to him I count you know how are you guys
28:59
doing he said two thousand eight hundred
29:01
and thirty four dollars and 32 cents
29:03
from what you showed me and he said no
29:05
way two thousand nine hundred
29:07
thirty-seven dollars just got a chit
29:09
Ching thirty-three sales and awesome it
29:13
in part of it is like I’m not gonna lie
29:16
like part of it is one of those things
29:17
that right now it absolutely smashes
29:20
because there’s so few people doing it
29:22
that it’s very different when users see
29:25
it and they’re like oh I can comment to
29:27
get something it’s a new call to action
29:29
that feels different than you know
29:31
posting a link and hoping that they
29:33
click so it’s right now it has that sort
29:35
of we’re still test you know everybody’s
29:37
still testing the waters to see what can
29:39
be done with it but we do know that
29:42
messenger is obviously a beast it
29:45
provides us massive opportunities but
29:47
then also this commenting trigger what
29:50
it what it does or doesn’t do with the
29:52
algorithm we know that it helps in most
29:54
cases and then you know being able to
29:57
broadcast to people and messenger to
29:59
notify them of things if you’re using a
30:01
real notification like your your podcast
30:05
a perfect example if you said to people
30:07
hey sign up to get notifications on my
30:09
podcast that’s a real thing that people
30:11
would want to get notified of then
30:13
you’re not gonna have any issues because
30:15
nobody’s gonna complain when they get
30:17
what they want if if you use it as a
30:20
shady marketer which a lot of people
30:22
would like oh hey sign up for
30:23
notifications of our podcast and then
30:25
they’re very like you know ten days
30:27
later they get a message it says you
30:29
should go check out this new product we
30:30
just released then it’s not quite what
30:33
they signed up for so you might you know
30:35
have some issues but the power of it is
30:38
still getting exposed it’s getting more
30:41
and more interesting every single day at
30:43
Chat Matic we’re really really focusing
30:46
on how can we make it easier for
30:47
marketers to not feel that sense of
30:50
overwhelm when they think like I know
30:54
I’ve got to get a chatbot going but I
30:56
don’t even know where to start I don’t
30:57
know what to do
30:58
our goal is let’s focus on making the
31:01
entry points really easy and you know
31:04
we’ll be able to kind of
31:05
we’ll go from there and actually one of
31:07
the big things that we’re doing and I’ll
31:09
kind of cap it with this with with
31:10
clickfunnels
31:11
I’m what I’m working on is I’m working
31:14
on how can we make it so that every
31:16
click bottles user could say I want to
31:19
add this to my landing page I want to
31:22
add this to my thank-you page I want to
31:24
add this to my sales funnel how do I do
31:26
it we want to make it to where it’s
31:28
almost a seamless integration for them
31:30
to say well I’m a chat Matic user now I
31:32
can just do these three things and oh
31:35
it’s there we go that it’s it’s ready
31:37
for my click funnels funnel and I can
31:39
you know when somebody opts in I can
31:41
send them a message and messenger
31:42
I can build a list in messenger and an
31:44
email there’s some really cool things
31:46
coming so in the next two to three
31:47
months I would expect to hear more about
31:49
that awesome
31:50
well Travis I greatly appreciate your
31:52
time especially spread you know shed
31:54
some light on this whole chat pop thing
31:56
again how did you know decrease your ad
31:57
cost while increase in your conversion
31:58
rates you know increase in attendees to
32:00
your live events webinars all that kind
32:02
of stuff so if people aren’t gonna hold
32:04
you how do they do that yeah well I mean
32:07
the easiest way to get a hold of me
32:08
Travis at chat Matic that’s a great way
32:11
you can you can reach me directly there
32:13
or my fan page on Facebook facebook.com
32:15
forward slash Travis income i NC om e
32:20
it’s just a I always I’m obviously way
32:23
more responsive and messenger as I’m
32:25
sure you probably know why then I am you
32:29
know with most of my other methods of
32:30
communication so that’s a great way to
32:32
kind of follow me and you guys could see
32:35
my super cool video that I did last week
32:39
where I did my unboxing of my latest two
32:42
comic level warts I just got my second
32:44
one two weeks ago so I did a little
32:47
video of me unboxing it
32:49
that was actually an awesome video I
32:50
appreciated that
32:52
it’s been fun we’re starting I don’t
32:54
know who started the unboxing thing
32:56
recently but my gosh now of anyone who
32:58
gets one as their their great reveal so
33:01
yours was on I appreciated that so
33:03
congratulations again on - I have
33:05
tweaked a little wards that’s fantastic
33:07
yeah going for three I’m working on
33:09
three man you guys you can’t hold me
33:11
back I’m gonna have four before the end
33:13
of 2018 so that’s the well I’d love it
33:16
that sounds great well Travis again
33:17
fantastic talk me bud
33:18
thank you so much
33:19
every time well chat well soon yeah
33:21
appreciated thanks best thanks for
33:23
listening to funnel hacker radio podcast
33:24
if you’d like to be notified anytime we
33:26
release a new episode just subscribe
33:28
over at Auto hacker radio com in
33:31
addition to that we’d love to send you a
33:33
free gift you can find that free gift at
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funnel hacker radio.com forward slash
33:38
retrial one last thing is we love giving
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away cars so if you’d like access to a
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free dream car all you have to do is go
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details thanks again for listening

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